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Thirty-seven phases of agony define Ireland’s greatest heartbreak as curse continues
Not that they would have expected an easy ride from there.
They conceded a penalty straight from the restart as their kick chase was illegally impeded and Sexton duly slotted the three.
Ireland had made something of a statement during the Haka as their fans drowned it out with a rousing rendition of Fields of Athenry and the players formed a figure of eight in memory of ex-international and Munster coach Anthony Foley, who tragically died in 2016, as they stared down their opponents. But the first real in-match statement came on 27 minutes as New Zealand-born Aki – perhaps the player of the World Cup so far who had made a tournament-high 61 carries, 33 dominant carries and 23 defenders beaten heading into the weekend – brilliantly jinked inside two defenders, fended off another and powered through a gap to dive over the line.
Yet more All-Black class saw Ardie Savea go over in the corner after quick ball was shipped wide but with scrum-half Aaron Smith in the sin-bin for a deliberate knock-on, Ireland narrowed the gap to 18-17 just before the break as another New Zealand-born Irish star, Jamison Gibson-Park, sniped from a lineout maul and somehow stretched out for the try.
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35801
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Thirty-seven phases of agony define Ireland’s greatest heartbreak as curse continues
But the first real in-match statement came on 27 minutes as New Zealand-born Aki – perhaps the player of the World Cup so far who had made a tournament-high 61 carries, 33 dominant carries and 23 defenders beaten heading into the weekend – brilliantly jinked inside two defenders, fended off another and powered through a gap to dive over the line.
Yet more All-Black class saw Ardie Savea go over in the corner after quick ball was shipped wide but with scrum-half Aaron Smith in the sin-bin for a deliberate knock-on, Ireland narrowed the gap to 18-17 just before the break as another New Zealand-born Irish star, Jamison Gibson-Park, sniped from a lineout maul and somehow stretched out for the try.
The All Blacks extended an incredible record of leading at half-time of their quarter-final in every single World Cup but that lead had never felt more fragile.
|
35802
|
Thirty-seven phases of agony define Ireland’s greatest heartbreak as curse continues
But the first real in-match statement came on 27 minutes as New Zealand-born Aki – perhaps the player of the World Cup so far who had made a tournament-high 61 carries, 33 dominant carries and 23 defenders beaten heading into the weekend – brilliantly jinked inside two defenders, fended off another and powered through a gap to dive over the line.
Yet more All-Black class saw Ardie Savea go over in the corner after quick ball was shipped wide but with scrum-half Aaron Smith in the sin-bin for a deliberate knock-on, Ireland narrowed the gap to 18-17 just before the break as another New Zealand-born Irish star, Jamison Gibson-Park, sniped from a lineout maul and somehow stretched out for the try.
The All Blacks extended an incredible record of leading at half-time of their quarter-final in every single World Cup but that lead had never felt more fragile.
The All Blacks eventually prevailed in Paris (Reuters)
The second half followed a similar, rollercoaster pattern as every time Ireland got close, their opponents found a way to stretch the lead.
|
35803
|
Thirty-seven phases of agony define Ireland’s greatest heartbreak as curse continues
Yet more All-Black class saw Ardie Savea go over in the corner after quick ball was shipped wide but with scrum-half Aaron Smith in the sin-bin for a deliberate knock-on, Ireland narrowed the gap to 18-17 just before the break as another New Zealand-born Irish star, Jamison Gibson-Park, sniped from a lineout maul and somehow stretched out for the try.
The All Blacks extended an incredible record of leading at half-time of their quarter-final in every single World Cup but that lead had never felt more fragile.
The All Blacks eventually prevailed in Paris (Reuters)
The second half followed a similar, rollercoaster pattern as every time Ireland got close, their opponents found a way to stretch the lead. Mo’unga’s sumptuous dummy and sleight of hand from first-phase lineout ball froze two Irish defenders and led to a scything break before he fed speedster Will Jordan to race over the whitewash.
|
35804
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Thirty-seven phases of agony define Ireland’s greatest heartbreak as curse continues
Yet more All-Black class saw Ardie Savea go over in the corner after quick ball was shipped wide but with scrum-half Aaron Smith in the sin-bin for a deliberate knock-on, Ireland narrowed the gap to 18-17 just before the break as another New Zealand-born Irish star, Jamison Gibson-Park, sniped from a lineout maul and somehow stretched out for the try.
The All Blacks extended an incredible record of leading at half-time of their quarter-final in every single World Cup but that lead had never felt more fragile.
The All Blacks eventually prevailed in Paris (Reuters)
The second half followed a similar, rollercoaster pattern as every time Ireland got close, their opponents found a way to stretch the lead. Mo’unga’s sumptuous dummy and sleight of hand from first-phase lineout ball froze two Irish defenders and led to a scything break before he fed speedster Will Jordan to race over the whitewash.
That extended the gap to eight points but a penalty try as an Irish driving maul was illegally hauled down closed it to 25-24 with 17 minutes to go and sent Codie Taylor for 10 minutes in the sin-bin.
|
35805
|
Thirty-seven phases of agony define Ireland’s greatest heartbreak as curse continues
The All Blacks extended an incredible record of leading at half-time of their quarter-final in every single World Cup but that lead had never felt more fragile.
The All Blacks eventually prevailed in Paris (Reuters)
The second half followed a similar, rollercoaster pattern as every time Ireland got close, their opponents found a way to stretch the lead. Mo’unga’s sumptuous dummy and sleight of hand from first-phase lineout ball froze two Irish defenders and led to a scything break before he fed speedster Will Jordan to race over the whitewash.
That extended the gap to eight points but a penalty try as an Irish driving maul was illegally hauled down closed it to 25-24 with 17 minutes to go and sent Codie Taylor for 10 minutes in the sin-bin.
Yet this All Blacks team suddenly have a resilience about them and brushed off the underdog status they had been given in the build-up to this game as their tireless back row continually disrupted breakdowns and a disciplined defence refused to yield.
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35806
|
Thirty-seven phases of agony define Ireland’s greatest heartbreak as curse continues
The All Blacks eventually prevailed in Paris (Reuters)
The second half followed a similar, rollercoaster pattern as every time Ireland got close, their opponents found a way to stretch the lead. Mo’unga’s sumptuous dummy and sleight of hand from first-phase lineout ball froze two Irish defenders and led to a scything break before he fed speedster Will Jordan to race over the whitewash.
That extended the gap to eight points but a penalty try as an Irish driving maul was illegally hauled down closed it to 25-24 with 17 minutes to go and sent Codie Taylor for 10 minutes in the sin-bin.
Yet this All Blacks team suddenly have a resilience about them and brushed off the underdog status they had been given in the build-up to this game as their tireless back row continually disrupted breakdowns and a disciplined defence refused to yield.
Jordie Barrett added a penalty to take the score to 28-24 and that’s how it eventually stayed.
|
35807
|
Thirty-seven phases of agony define Ireland’s greatest heartbreak as curse continues
Mo’unga’s sumptuous dummy and sleight of hand from first-phase lineout ball froze two Irish defenders and led to a scything break before he fed speedster Will Jordan to race over the whitewash.
That extended the gap to eight points but a penalty try as an Irish driving maul was illegally hauled down closed it to 25-24 with 17 minutes to go and sent Codie Taylor for 10 minutes in the sin-bin.
Yet this All Blacks team suddenly have a resilience about them and brushed off the underdog status they had been given in the build-up to this game as their tireless back row continually disrupted breakdowns and a disciplined defence refused to yield.
Jordie Barrett added a penalty to take the score to 28-24 and that’s how it eventually stayed. While Ireland will rue the 37 phases that ended in heartbreak, they may just go down in New Zealand rugby history. Tired bodies made tackle after tackle and not a single penalty was given away.
|
35808
|
Thirty-seven phases of agony define Ireland’s greatest heartbreak as curse continues
That extended the gap to eight points but a penalty try as an Irish driving maul was illegally hauled down closed it to 25-24 with 17 minutes to go and sent Codie Taylor for 10 minutes in the sin-bin.
Yet this All Blacks team suddenly have a resilience about them and brushed off the underdog status they had been given in the build-up to this game as their tireless back row continually disrupted breakdowns and a disciplined defence refused to yield.
Jordie Barrett added a penalty to take the score to 28-24 and that’s how it eventually stayed. While Ireland will rue the 37 phases that ended in heartbreak, they may just go down in New Zealand rugby history. Tired bodies made tackle after tackle and not a single penalty was given away.
The delight at the final whistle showed this wasn’t just any quarter-final victory and while Ireland ponder just what they have to do to finally win a World Cup knockout match, the All Blacks can dream of lifting the Webb Ellis Cup for a fourth time.
|
35809
|
Thirty-seven phases of agony define Ireland’s greatest heartbreak as curse continues
Yet this All Blacks team suddenly have a resilience about them and brushed off the underdog status they had been given in the build-up to this game as their tireless back row continually disrupted breakdowns and a disciplined defence refused to yield.
Jordie Barrett added a penalty to take the score to 28-24 and that’s how it eventually stayed. While Ireland will rue the 37 phases that ended in heartbreak, they may just go down in New Zealand rugby history. Tired bodies made tackle after tackle and not a single penalty was given away.
The delight at the final whistle showed this wasn’t just any quarter-final victory and while Ireland ponder just what they have to do to finally win a World Cup knockout match, the All Blacks can dream of lifting the Webb Ellis Cup for a fourth time. The pain and ecstasy of sport writ large.
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35810
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CEO David Baszucki’s mission to make Roblox a billion-player platform
The Code Conference wrapped up a few days back, and we’re bringing you the last of our interviews from the event. My friend and colleague, Verge deputy editor Alex Heath, sat down to chat with Roblox CEO David Baszucki live onstage.
Earlier this year, Roblox announced grand plans to build an audience of adults. You probably think of Roblox as a kid thing — we reported in 2020 that half of all US kids under 16 had played it — but the last time David and Alex chatted, the company had big plans to change all that, and Alex asked how all of that was going.
Listen to Decoder, a show hosted by The Verge’s Nilay Patel about big ideas — and other problems. Subscribe here!
Roblox is determined to be a platform, even more than a product — something users can develop games and experiences within. It sounds quite a lot like a metaverse idea, but you’ll hear David say he doesn’t particularly like using that term.
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35811
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CEO David Baszucki’s mission to make Roblox a billion-player platform
My friend and colleague, Verge deputy editor Alex Heath, sat down to chat with Roblox CEO David Baszucki live onstage.
Earlier this year, Roblox announced grand plans to build an audience of adults. You probably think of Roblox as a kid thing — we reported in 2020 that half of all US kids under 16 had played it — but the last time David and Alex chatted, the company had big plans to change all that, and Alex asked how all of that was going.
Listen to Decoder, a show hosted by The Verge’s Nilay Patel about big ideas — and other problems. Subscribe here!
Roblox is determined to be a platform, even more than a product — something users can develop games and experiences within. It sounds quite a lot like a metaverse idea, but you’ll hear David say he doesn’t particularly like using that term.
And of course, it was the Code Conference, so David and Alex talked about AI, which was a real theme of our show.
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35812
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CEO David Baszucki’s mission to make Roblox a billion-player platform
Earlier this year, Roblox announced grand plans to build an audience of adults. You probably think of Roblox as a kid thing — we reported in 2020 that half of all US kids under 16 had played it — but the last time David and Alex chatted, the company had big plans to change all that, and Alex asked how all of that was going.
Listen to Decoder, a show hosted by The Verge’s Nilay Patel about big ideas — and other problems. Subscribe here!
Roblox is determined to be a platform, even more than a product — something users can develop games and experiences within. It sounds quite a lot like a metaverse idea, but you’ll hear David say he doesn’t particularly like using that term.
And of course, it was the Code Conference, so David and Alex talked about AI, which was a real theme of our show. David said support for AI is woven all through Roblox’s business, starting with largely invisible functions like efficiency, translation, and safety.
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35813
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CEO David Baszucki’s mission to make Roblox a billion-player platform
You probably think of Roblox as a kid thing — we reported in 2020 that half of all US kids under 16 had played it — but the last time David and Alex chatted, the company had big plans to change all that, and Alex asked how all of that was going.
Listen to Decoder, a show hosted by The Verge’s Nilay Patel about big ideas — and other problems. Subscribe here!
Roblox is determined to be a platform, even more than a product — something users can develop games and experiences within. It sounds quite a lot like a metaverse idea, but you’ll hear David say he doesn’t particularly like using that term.
And of course, it was the Code Conference, so David and Alex talked about AI, which was a real theme of our show. David said support for AI is woven all through Roblox’s business, starting with largely invisible functions like efficiency, translation, and safety. But he also sees a lot of opportunity for generative AI to help content creators on the Roblox platform in the not-so-distant future.
|
35814
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CEO David Baszucki’s mission to make Roblox a billion-player platform
Listen to Decoder, a show hosted by The Verge’s Nilay Patel about big ideas — and other problems. Subscribe here!
Roblox is determined to be a platform, even more than a product — something users can develop games and experiences within. It sounds quite a lot like a metaverse idea, but you’ll hear David say he doesn’t particularly like using that term.
And of course, it was the Code Conference, so David and Alex talked about AI, which was a real theme of our show. David said support for AI is woven all through Roblox’s business, starting with largely invisible functions like efficiency, translation, and safety. But he also sees a lot of opportunity for generative AI to help content creators on the Roblox platform in the not-so-distant future.
Okay, this is a good one. David Baszucki, CEO of Roblox, live onstage at Code with Alex Heath. Here we go.
This transcript has been lightly edited for length and clarity.
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35815
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CEO David Baszucki’s mission to make Roblox a billion-player platform
Subscribe here!
Roblox is determined to be a platform, even more than a product — something users can develop games and experiences within. It sounds quite a lot like a metaverse idea, but you’ll hear David say he doesn’t particularly like using that term.
And of course, it was the Code Conference, so David and Alex talked about AI, which was a real theme of our show. David said support for AI is woven all through Roblox’s business, starting with largely invisible functions like efficiency, translation, and safety. But he also sees a lot of opportunity for generative AI to help content creators on the Roblox platform in the not-so-distant future.
Okay, this is a good one. David Baszucki, CEO of Roblox, live onstage at Code with Alex Heath. Here we go.
This transcript has been lightly edited for length and clarity.
Please welcome to the stage the founder and CEO of Roblox, David Baszucki.
Thank you.
|
35816
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
It sounds quite a lot like a metaverse idea, but you’ll hear David say he doesn’t particularly like using that term.
And of course, it was the Code Conference, so David and Alex talked about AI, which was a real theme of our show. David said support for AI is woven all through Roblox’s business, starting with largely invisible functions like efficiency, translation, and safety. But he also sees a lot of opportunity for generative AI to help content creators on the Roblox platform in the not-so-distant future.
Okay, this is a good one. David Baszucki, CEO of Roblox, live onstage at Code with Alex Heath. Here we go.
This transcript has been lightly edited for length and clarity.
Please welcome to the stage the founder and CEO of Roblox, David Baszucki.
Thank you.
Thanks for doing this, Dave. You are fresh off of your annual developer conference, just two weeks ago in San Francisco.
|
35817
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
And of course, it was the Code Conference, so David and Alex talked about AI, which was a real theme of our show. David said support for AI is woven all through Roblox’s business, starting with largely invisible functions like efficiency, translation, and safety. But he also sees a lot of opportunity for generative AI to help content creators on the Roblox platform in the not-so-distant future.
Okay, this is a good one. David Baszucki, CEO of Roblox, live onstage at Code with Alex Heath. Here we go.
This transcript has been lightly edited for length and clarity.
Please welcome to the stage the founder and CEO of Roblox, David Baszucki.
Thank you.
Thanks for doing this, Dave. You are fresh off of your annual developer conference, just two weeks ago in San Francisco. I watched the opening keynotes. It seemed like the biggest crowd reaction you got was PlayStation support actually.
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35818
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CEO David Baszucki’s mission to make Roblox a billion-player platform
David said support for AI is woven all through Roblox’s business, starting with largely invisible functions like efficiency, translation, and safety. But he also sees a lot of opportunity for generative AI to help content creators on the Roblox platform in the not-so-distant future.
Okay, this is a good one. David Baszucki, CEO of Roblox, live onstage at Code with Alex Heath. Here we go.
This transcript has been lightly edited for length and clarity.
Please welcome to the stage the founder and CEO of Roblox, David Baszucki.
Thank you.
Thanks for doing this, Dave. You are fresh off of your annual developer conference, just two weeks ago in San Francisco. I watched the opening keynotes. It seemed like the biggest crowd reaction you got was PlayStation support actually. So I guess my first question is, what took so long?
It’s a great question, and thank you for having me here.
|
35819
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CEO David Baszucki’s mission to make Roblox a billion-player platform
But he also sees a lot of opportunity for generative AI to help content creators on the Roblox platform in the not-so-distant future.
Okay, this is a good one. David Baszucki, CEO of Roblox, live onstage at Code with Alex Heath. Here we go.
This transcript has been lightly edited for length and clarity.
Please welcome to the stage the founder and CEO of Roblox, David Baszucki.
Thank you.
Thanks for doing this, Dave. You are fresh off of your annual developer conference, just two weeks ago in San Francisco. I watched the opening keynotes. It seemed like the biggest crowd reaction you got was PlayStation support actually. So I guess my first question is, what took so long?
It’s a great question, and thank you for having me here. We’ve put so much focus on mobile quality over the last couple years. It’s our hugest market.
|
35820
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
But he also sees a lot of opportunity for generative AI to help content creators on the Roblox platform in the not-so-distant future.
Okay, this is a good one. David Baszucki, CEO of Roblox, live onstage at Code with Alex Heath. Here we go.
This transcript has been lightly edited for length and clarity.
Please welcome to the stage the founder and CEO of Roblox, David Baszucki.
Thank you.
Thanks for doing this, Dave. You are fresh off of your annual developer conference, just two weeks ago in San Francisco. I watched the opening keynotes. It seemed like the biggest crowd reaction you got was PlayStation support actually. So I guess my first question is, what took so long?
It’s a great question, and thank you for having me here. We’ve put so much focus on mobile quality over the last couple years. It’s our hugest market. We started as a PC product, went to Mac, and the vision of connecting people around the world on every platform has always been the vision.
|
35821
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CEO David Baszucki’s mission to make Roblox a billion-player platform
Okay, this is a good one. David Baszucki, CEO of Roblox, live onstage at Code with Alex Heath. Here we go.
This transcript has been lightly edited for length and clarity.
Please welcome to the stage the founder and CEO of Roblox, David Baszucki.
Thank you.
Thanks for doing this, Dave. You are fresh off of your annual developer conference, just two weeks ago in San Francisco. I watched the opening keynotes. It seemed like the biggest crowd reaction you got was PlayStation support actually. So I guess my first question is, what took so long?
It’s a great question, and thank you for having me here. We’ve put so much focus on mobile quality over the last couple years. It’s our hugest market. We started as a PC product, went to Mac, and the vision of connecting people around the world on every platform has always been the vision. Mobile, we got into really good shape, Xbox in good shape, and then we started rolling out new platforms.
|
35822
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CEO David Baszucki’s mission to make Roblox a billion-player platform
Here we go.
This transcript has been lightly edited for length and clarity.
Please welcome to the stage the founder and CEO of Roblox, David Baszucki.
Thank you.
Thanks for doing this, Dave. You are fresh off of your annual developer conference, just two weeks ago in San Francisco. I watched the opening keynotes. It seemed like the biggest crowd reaction you got was PlayStation support actually. So I guess my first question is, what took so long?
It’s a great question, and thank you for having me here. We’ve put so much focus on mobile quality over the last couple years. It’s our hugest market. We started as a PC product, went to Mac, and the vision of connecting people around the world on every platform has always been the vision. Mobile, we got into really good shape, Xbox in good shape, and then we started rolling out new platforms. As you can imagine, the creator community loves PlayStation because all of their existing creations are going to work there.
|
35823
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CEO David Baszucki’s mission to make Roblox a billion-player platform
Thank you.
Thanks for doing this, Dave. You are fresh off of your annual developer conference, just two weeks ago in San Francisco. I watched the opening keynotes. It seemed like the biggest crowd reaction you got was PlayStation support actually. So I guess my first question is, what took so long?
It’s a great question, and thank you for having me here. We’ve put so much focus on mobile quality over the last couple years. It’s our hugest market. We started as a PC product, went to Mac, and the vision of connecting people around the world on every platform has always been the vision. Mobile, we got into really good shape, Xbox in good shape, and then we started rolling out new platforms. As you can imagine, the creator community loves PlayStation because all of their existing creations are going to work there. So for all of these creators that are making a living and making new businesses, it’s just an immediate expansion of their business.
|
35824
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
You are fresh off of your annual developer conference, just two weeks ago in San Francisco. I watched the opening keynotes. It seemed like the biggest crowd reaction you got was PlayStation support actually. So I guess my first question is, what took so long?
It’s a great question, and thank you for having me here. We’ve put so much focus on mobile quality over the last couple years. It’s our hugest market. We started as a PC product, went to Mac, and the vision of connecting people around the world on every platform has always been the vision. Mobile, we got into really good shape, Xbox in good shape, and then we started rolling out new platforms. As you can imagine, the creator community loves PlayStation because all of their existing creations are going to work there. So for all of these creators that are making a living and making new businesses, it’s just an immediate expansion of their business.
Was there anything unique about PlayStation from an economics or business partnership perspective that took time, or was it all technical?
|
35825
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CEO David Baszucki’s mission to make Roblox a billion-player platform
It seemed like the biggest crowd reaction you got was PlayStation support actually. So I guess my first question is, what took so long?
It’s a great question, and thank you for having me here. We’ve put so much focus on mobile quality over the last couple years. It’s our hugest market. We started as a PC product, went to Mac, and the vision of connecting people around the world on every platform has always been the vision. Mobile, we got into really good shape, Xbox in good shape, and then we started rolling out new platforms. As you can imagine, the creator community loves PlayStation because all of their existing creations are going to work there. So for all of these creators that are making a living and making new businesses, it’s just an immediate expansion of their business.
Was there anything unique about PlayStation from an economics or business partnership perspective that took time, or was it all technical?
Nothing too unique.
|
35826
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
It seemed like the biggest crowd reaction you got was PlayStation support actually. So I guess my first question is, what took so long?
It’s a great question, and thank you for having me here. We’ve put so much focus on mobile quality over the last couple years. It’s our hugest market. We started as a PC product, went to Mac, and the vision of connecting people around the world on every platform has always been the vision. Mobile, we got into really good shape, Xbox in good shape, and then we started rolling out new platforms. As you can imagine, the creator community loves PlayStation because all of their existing creations are going to work there. So for all of these creators that are making a living and making new businesses, it’s just an immediate expansion of their business.
Was there anything unique about PlayStation from an economics or business partnership perspective that took time, or was it all technical?
Nothing too unique. I think every platform has been very thoughtful in when they start to allow social cross-platform everywhere.
|
35827
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
It’s a great question, and thank you for having me here. We’ve put so much focus on mobile quality over the last couple years. It’s our hugest market. We started as a PC product, went to Mac, and the vision of connecting people around the world on every platform has always been the vision. Mobile, we got into really good shape, Xbox in good shape, and then we started rolling out new platforms. As you can imagine, the creator community loves PlayStation because all of their existing creations are going to work there. So for all of these creators that are making a living and making new businesses, it’s just an immediate expansion of their business.
Was there anything unique about PlayStation from an economics or business partnership perspective that took time, or was it all technical?
Nothing too unique. I think every platform has been very thoughtful in when they start to allow social cross-platform everywhere. I think five or 10 years ago, when we started this notion, Xbox and PlayStation were arguably a little more walled garden-ish, but that vision of connecting and communicating in a 3D space no matter where you are with the best user interface, the best camera, the best motion, whether it’s a phone or a console, I think has really come to bear right now.
|
35828
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CEO David Baszucki’s mission to make Roblox a billion-player platform
Mobile, we got into really good shape, Xbox in good shape, and then we started rolling out new platforms. As you can imagine, the creator community loves PlayStation because all of their existing creations are going to work there. So for all of these creators that are making a living and making new businesses, it’s just an immediate expansion of their business.
Was there anything unique about PlayStation from an economics or business partnership perspective that took time, or was it all technical?
Nothing too unique. I think every platform has been very thoughtful in when they start to allow social cross-platform everywhere. I think five or 10 years ago, when we started this notion, Xbox and PlayStation were arguably a little more walled garden-ish, but that vision of connecting and communicating in a 3D space no matter where you are with the best user interface, the best camera, the best motion, whether it’s a phone or a console, I think has really come to bear right now.
There’s a lot of product, big-picture stuff I want to get into — AI, etc.
|
35829
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CEO David Baszucki’s mission to make Roblox a billion-player platform
As you can imagine, the creator community loves PlayStation because all of their existing creations are going to work there. So for all of these creators that are making a living and making new businesses, it’s just an immediate expansion of their business.
Was there anything unique about PlayStation from an economics or business partnership perspective that took time, or was it all technical?
Nothing too unique. I think every platform has been very thoughtful in when they start to allow social cross-platform everywhere. I think five or 10 years ago, when we started this notion, Xbox and PlayStation were arguably a little more walled garden-ish, but that vision of connecting and communicating in a 3D space no matter where you are with the best user interface, the best camera, the best motion, whether it’s a phone or a console, I think has really come to bear right now.
There’s a lot of product, big-picture stuff I want to get into — AI, etc. First, though, I want to touch quickly on the layoffs that you guys recently did in your recruiting division.
|
35830
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
So for all of these creators that are making a living and making new businesses, it’s just an immediate expansion of their business.
Was there anything unique about PlayStation from an economics or business partnership perspective that took time, or was it all technical?
Nothing too unique. I think every platform has been very thoughtful in when they start to allow social cross-platform everywhere. I think five or 10 years ago, when we started this notion, Xbox and PlayStation were arguably a little more walled garden-ish, but that vision of connecting and communicating in a 3D space no matter where you are with the best user interface, the best camera, the best motion, whether it’s a phone or a console, I think has really come to bear right now.
There’s a lot of product, big-picture stuff I want to get into — AI, etc. First, though, I want to touch quickly on the layoffs that you guys recently did in your recruiting division.
Yeah.
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35831
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
So for all of these creators that are making a living and making new businesses, it’s just an immediate expansion of their business.
Was there anything unique about PlayStation from an economics or business partnership perspective that took time, or was it all technical?
Nothing too unique. I think every platform has been very thoughtful in when they start to allow social cross-platform everywhere. I think five or 10 years ago, when we started this notion, Xbox and PlayStation were arguably a little more walled garden-ish, but that vision of connecting and communicating in a 3D space no matter where you are with the best user interface, the best camera, the best motion, whether it’s a phone or a console, I think has really come to bear right now.
There’s a lot of product, big-picture stuff I want to get into — AI, etc. First, though, I want to touch quickly on the layoffs that you guys recently did in your recruiting division.
Yeah.
I think you had not done layoffs during the pandemic, am I correct?
|
35832
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
Was there anything unique about PlayStation from an economics or business partnership perspective that took time, or was it all technical?
Nothing too unique. I think every platform has been very thoughtful in when they start to allow social cross-platform everywhere. I think five or 10 years ago, when we started this notion, Xbox and PlayStation were arguably a little more walled garden-ish, but that vision of connecting and communicating in a 3D space no matter where you are with the best user interface, the best camera, the best motion, whether it’s a phone or a console, I think has really come to bear right now.
There’s a lot of product, big-picture stuff I want to get into — AI, etc. First, though, I want to touch quickly on the layoffs that you guys recently did in your recruiting division.
Yeah.
I think you had not done layoffs during the pandemic, am I correct?
We actually are continuing to hire. We’ve never done layoffs.
|
35833
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
Nothing too unique. I think every platform has been very thoughtful in when they start to allow social cross-platform everywhere. I think five or 10 years ago, when we started this notion, Xbox and PlayStation were arguably a little more walled garden-ish, but that vision of connecting and communicating in a 3D space no matter where you are with the best user interface, the best camera, the best motion, whether it’s a phone or a console, I think has really come to bear right now.
There’s a lot of product, big-picture stuff I want to get into — AI, etc. First, though, I want to touch quickly on the layoffs that you guys recently did in your recruiting division.
Yeah.
I think you had not done layoffs during the pandemic, am I correct?
We actually are continuing to hire. We’ve never done layoffs. One thing I think you can see, though, is probably in Q1 of 2023, we were growing our headcount at 50 percent a year, which is very rapid, and that requires a very, very large recruiting team.
|
35834
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
There’s a lot of product, big-picture stuff I want to get into — AI, etc. First, though, I want to touch quickly on the layoffs that you guys recently did in your recruiting division.
Yeah.
I think you had not done layoffs during the pandemic, am I correct?
We actually are continuing to hire. We’ve never done layoffs. One thing I think you can see, though, is probably in Q1 of 2023, we were growing our headcount at 50 percent a year, which is very rapid, and that requires a very, very large recruiting team. We’ve committed and we’ve shared the notion that over next year, our bookings are going to grow faster than our headcount, so our headcount growth is probably not going to be 50 percent next year.
So that doesn’t say anything bigger about the state of your business?
No, absolutely not.
|
35835
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
There’s a lot of product, big-picture stuff I want to get into — AI, etc. First, though, I want to touch quickly on the layoffs that you guys recently did in your recruiting division.
Yeah.
I think you had not done layoffs during the pandemic, am I correct?
We actually are continuing to hire. We’ve never done layoffs. One thing I think you can see, though, is probably in Q1 of 2023, we were growing our headcount at 50 percent a year, which is very rapid, and that requires a very, very large recruiting team. We’ve committed and we’ve shared the notion that over next year, our bookings are going to grow faster than our headcount, so our headcount growth is probably not going to be 50 percent next year.
So that doesn’t say anything bigger about the state of your business?
No, absolutely not. I think we’ve done this amazing job of just continuing to grow steadily through all of this over the last two years.
|
35836
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
First, though, I want to touch quickly on the layoffs that you guys recently did in your recruiting division.
Yeah.
I think you had not done layoffs during the pandemic, am I correct?
We actually are continuing to hire. We’ve never done layoffs. One thing I think you can see, though, is probably in Q1 of 2023, we were growing our headcount at 50 percent a year, which is very rapid, and that requires a very, very large recruiting team. We’ve committed and we’ve shared the notion that over next year, our bookings are going to grow faster than our headcount, so our headcount growth is probably not going to be 50 percent next year.
So that doesn’t say anything bigger about the state of your business?
No, absolutely not. I think we’ve done this amazing job of just continuing to grow steadily through all of this over the last two years.
Let’s talk about aging up the platform.
|
35837
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
Yeah.
I think you had not done layoffs during the pandemic, am I correct?
We actually are continuing to hire. We’ve never done layoffs. One thing I think you can see, though, is probably in Q1 of 2023, we were growing our headcount at 50 percent a year, which is very rapid, and that requires a very, very large recruiting team. We’ve committed and we’ve shared the notion that over next year, our bookings are going to grow faster than our headcount, so our headcount growth is probably not going to be 50 percent next year.
So that doesn’t say anything bigger about the state of your business?
No, absolutely not. I think we’ve done this amazing job of just continuing to grow steadily through all of this over the last two years.
Let’s talk about aging up the platform. So you have been making this big push to get people above 17 on the platform with exclusive experiences. You’re verifying identity with ID.
|
35838
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
We actually are continuing to hire. We’ve never done layoffs. One thing I think you can see, though, is probably in Q1 of 2023, we were growing our headcount at 50 percent a year, which is very rapid, and that requires a very, very large recruiting team. We’ve committed and we’ve shared the notion that over next year, our bookings are going to grow faster than our headcount, so our headcount growth is probably not going to be 50 percent next year.
So that doesn’t say anything bigger about the state of your business?
No, absolutely not. I think we’ve done this amazing job of just continuing to grow steadily through all of this over the last two years.
Let’s talk about aging up the platform. So you have been making this big push to get people above 17 on the platform with exclusive experiences. You’re verifying identity with ID. It’s relatively new.
|
35839
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
We actually are continuing to hire. We’ve never done layoffs. One thing I think you can see, though, is probably in Q1 of 2023, we were growing our headcount at 50 percent a year, which is very rapid, and that requires a very, very large recruiting team. We’ve committed and we’ve shared the notion that over next year, our bookings are going to grow faster than our headcount, so our headcount growth is probably not going to be 50 percent next year.
So that doesn’t say anything bigger about the state of your business?
No, absolutely not. I think we’ve done this amazing job of just continuing to grow steadily through all of this over the last two years.
Let’s talk about aging up the platform. So you have been making this big push to get people above 17 on the platform with exclusive experiences. You’re verifying identity with ID. It’s relatively new. You’re only, I think, a couple months in or so.
|
35840
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
One thing I think you can see, though, is probably in Q1 of 2023, we were growing our headcount at 50 percent a year, which is very rapid, and that requires a very, very large recruiting team. We’ve committed and we’ve shared the notion that over next year, our bookings are going to grow faster than our headcount, so our headcount growth is probably not going to be 50 percent next year.
So that doesn’t say anything bigger about the state of your business?
No, absolutely not. I think we’ve done this amazing job of just continuing to grow steadily through all of this over the last two years.
Let’s talk about aging up the platform. So you have been making this big push to get people above 17 on the platform with exclusive experiences. You’re verifying identity with ID. It’s relatively new. You’re only, I think, a couple months in or so. How’s it going?
|
35841
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
We’ve committed and we’ve shared the notion that over next year, our bookings are going to grow faster than our headcount, so our headcount growth is probably not going to be 50 percent next year.
So that doesn’t say anything bigger about the state of your business?
No, absolutely not. I think we’ve done this amazing job of just continuing to grow steadily through all of this over the last two years.
Let’s talk about aging up the platform. So you have been making this big push to get people above 17 on the platform with exclusive experiences. You’re verifying identity with ID. It’s relatively new. You’re only, I think, a couple months in or so. How’s it going? Actually, I made a new Roblox account from scratch.
I did it purposefully to see the experience, so this is about two hours ago.
|
35842
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
We’ve committed and we’ve shared the notion that over next year, our bookings are going to grow faster than our headcount, so our headcount growth is probably not going to be 50 percent next year.
So that doesn’t say anything bigger about the state of your business?
No, absolutely not. I think we’ve done this amazing job of just continuing to grow steadily through all of this over the last two years.
Let’s talk about aging up the platform. So you have been making this big push to get people above 17 on the platform with exclusive experiences. You’re verifying identity with ID. It’s relatively new. You’re only, I think, a couple months in or so. How’s it going? Actually, I made a new Roblox account from scratch.
I did it purposefully to see the experience, so this is about two hours ago. And the front page for me after I put my age and everything, was still a lot of games that, frankly, I’m not going to play.
|
35843
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
So that doesn’t say anything bigger about the state of your business?
No, absolutely not. I think we’ve done this amazing job of just continuing to grow steadily through all of this over the last two years.
Let’s talk about aging up the platform. So you have been making this big push to get people above 17 on the platform with exclusive experiences. You’re verifying identity with ID. It’s relatively new. You’re only, I think, a couple months in or so. How’s it going? Actually, I made a new Roblox account from scratch.
I did it purposefully to see the experience, so this is about two hours ago. And the front page for me after I put my age and everything, was still a lot of games that, frankly, I’m not going to play. Kids games. So it seems like you’re still kind of lagging on that content that would get someone like me on the platform.
|
35844
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
No, absolutely not. I think we’ve done this amazing job of just continuing to grow steadily through all of this over the last two years.
Let’s talk about aging up the platform. So you have been making this big push to get people above 17 on the platform with exclusive experiences. You’re verifying identity with ID. It’s relatively new. You’re only, I think, a couple months in or so. How’s it going? Actually, I made a new Roblox account from scratch.
I did it purposefully to see the experience, so this is about two hours ago. And the front page for me after I put my age and everything, was still a lot of games that, frankly, I’m not going to play. Kids games. So it seems like you’re still kind of lagging on that content that would get someone like me on the platform.
The fastest-growing segment on the platform is users aged 17 to 24, growing north of 33 percent year on year
I think that’s a leading indicator.
|
35845
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
Let’s talk about aging up the platform. So you have been making this big push to get people above 17 on the platform with exclusive experiences. You’re verifying identity with ID. It’s relatively new. You’re only, I think, a couple months in or so. How’s it going? Actually, I made a new Roblox account from scratch.
I did it purposefully to see the experience, so this is about two hours ago. And the front page for me after I put my age and everything, was still a lot of games that, frankly, I’m not going to play. Kids games. So it seems like you’re still kind of lagging on that content that would get someone like me on the platform.
The fastest-growing segment on the platform is users aged 17 to 24, growing north of 33 percent year on year
I think that’s a leading indicator. If we roll back the clock four, five, six, seven years when we were much smaller pre-public, that vision of creating an immersive platform that connects people around the world, that allows them to socialize, do things together, we even saw back then this has to be in every country.
|
35846
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
How’s it going? Actually, I made a new Roblox account from scratch.
I did it purposefully to see the experience, so this is about two hours ago. And the front page for me after I put my age and everything, was still a lot of games that, frankly, I’m not going to play. Kids games. So it seems like you’re still kind of lagging on that content that would get someone like me on the platform.
The fastest-growing segment on the platform is users aged 17 to 24, growing north of 33 percent year on year
I think that’s a leading indicator. If we roll back the clock four, five, six, seven years when we were much smaller pre-public, that vision of creating an immersive platform that connects people around the world, that allows them to socialize, do things together, we even saw back then this has to be in every country. This has to be in all ages.
|
35847
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
Actually, I made a new Roblox account from scratch.
I did it purposefully to see the experience, so this is about two hours ago. And the front page for me after I put my age and everything, was still a lot of games that, frankly, I’m not going to play. Kids games. So it seems like you’re still kind of lagging on that content that would get someone like me on the platform.
The fastest-growing segment on the platform is users aged 17 to 24, growing north of 33 percent year on year
I think that’s a leading indicator. If we roll back the clock four, five, six, seven years when we were much smaller pre-public, that vision of creating an immersive platform that connects people around the world, that allows them to socialize, do things together, we even saw back then this has to be in every country. This has to be in all ages. So we started with the notion that this is going to be a platform for six-year-olds and 60-year-olds.
|
35848
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
And the front page for me after I put my age and everything, was still a lot of games that, frankly, I’m not going to play. Kids games. So it seems like you’re still kind of lagging on that content that would get someone like me on the platform.
The fastest-growing segment on the platform is users aged 17 to 24, growing north of 33 percent year on year
I think that’s a leading indicator. If we roll back the clock four, five, six, seven years when we were much smaller pre-public, that vision of creating an immersive platform that connects people around the world, that allows them to socialize, do things together, we even saw back then this has to be in every country. This has to be in all ages. So we started with the notion that this is going to be a platform for six-year-olds and 60-year-olds. The most recent earnings report, we shared that 17 through 24 is the fastest-growing segment on the platform, growing I think north of 33 percent year on year.
|
35849
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
Kids games. So it seems like you’re still kind of lagging on that content that would get someone like me on the platform.
The fastest-growing segment on the platform is users aged 17 to 24, growing north of 33 percent year on year
I think that’s a leading indicator. If we roll back the clock four, five, six, seven years when we were much smaller pre-public, that vision of creating an immersive platform that connects people around the world, that allows them to socialize, do things together, we even saw back then this has to be in every country. This has to be in all ages. So we started with the notion that this is going to be a platform for six-year-olds and 60-year-olds. The most recent earnings report, we shared that 17 through 24 is the fastest-growing segment on the platform, growing I think north of 33 percent year on year. So we’ve actually stopped using the term “aging up” right now.
|
35850
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
The fastest-growing segment on the platform is users aged 17 to 24, growing north of 33 percent year on year
I think that’s a leading indicator. If we roll back the clock four, five, six, seven years when we were much smaller pre-public, that vision of creating an immersive platform that connects people around the world, that allows them to socialize, do things together, we even saw back then this has to be in every country. This has to be in all ages. So we started with the notion that this is going to be a platform for six-year-olds and 60-year-olds. The most recent earnings report, we shared that 17 through 24 is the fastest-growing segment on the platform, growing I think north of 33 percent year on year. So we’ve actually stopped using the term “aging up” right now. We have a very substantial over-17 user base.
|
35851
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
The fastest-growing segment on the platform is users aged 17 to 24, growing north of 33 percent year on year
I think that’s a leading indicator. If we roll back the clock four, five, six, seven years when we were much smaller pre-public, that vision of creating an immersive platform that connects people around the world, that allows them to socialize, do things together, we even saw back then this has to be in every country. This has to be in all ages. So we started with the notion that this is going to be a platform for six-year-olds and 60-year-olds. The most recent earnings report, we shared that 17 through 24 is the fastest-growing segment on the platform, growing I think north of 33 percent year on year. So we’ve actually stopped using the term “aging up” right now. We have a very substantial over-17 user base. The thing you were experiencing is we have started allowing our creators, when you’re validated with your photo ID and we know for sure you’re 17, to start easing into some of those more mature experiences that you might consider kind of grown-up experience.
|
35852
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
This has to be in all ages. So we started with the notion that this is going to be a platform for six-year-olds and 60-year-olds. The most recent earnings report, we shared that 17 through 24 is the fastest-growing segment on the platform, growing I think north of 33 percent year on year. So we’ve actually stopped using the term “aging up” right now. We have a very substantial over-17 user base. The thing you were experiencing is we have started allowing our creators, when you’re validated with your photo ID and we know for sure you’re 17, to start easing into some of those more mature experiences that you might consider kind of grown-up experience.
I’ve seen some trailers, like there was one you guys showed at RDC a couple of weeks ago that looked like Grand Theft Auto in Roblox. I mean, the graphics were very impressive.
|
35853
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
This has to be in all ages. So we started with the notion that this is going to be a platform for six-year-olds and 60-year-olds. The most recent earnings report, we shared that 17 through 24 is the fastest-growing segment on the platform, growing I think north of 33 percent year on year. So we’ve actually stopped using the term “aging up” right now. We have a very substantial over-17 user base. The thing you were experiencing is we have started allowing our creators, when you’re validated with your photo ID and we know for sure you’re 17, to start easing into some of those more mature experiences that you might consider kind of grown-up experience.
I’ve seen some trailers, like there was one you guys showed at RDC a couple of weeks ago that looked like Grand Theft Auto in Roblox. I mean, the graphics were very impressive. It’s not the blocky kind of thing that you think of with Roblox, and so I can see where it’s going.
|
35854
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
The most recent earnings report, we shared that 17 through 24 is the fastest-growing segment on the platform, growing I think north of 33 percent year on year. So we’ve actually stopped using the term “aging up” right now. We have a very substantial over-17 user base. The thing you were experiencing is we have started allowing our creators, when you’re validated with your photo ID and we know for sure you’re 17, to start easing into some of those more mature experiences that you might consider kind of grown-up experience.
I’ve seen some trailers, like there was one you guys showed at RDC a couple of weeks ago that looked like Grand Theft Auto in Roblox. I mean, the graphics were very impressive. It’s not the blocky kind of thing that you think of with Roblox, and so I can see where it’s going. But I guess right now when you’re telling me that that demographic is growing the fastest, what are they doing on the platform?
|
35855
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
So we’ve actually stopped using the term “aging up” right now. We have a very substantial over-17 user base. The thing you were experiencing is we have started allowing our creators, when you’re validated with your photo ID and we know for sure you’re 17, to start easing into some of those more mature experiences that you might consider kind of grown-up experience.
I’ve seen some trailers, like there was one you guys showed at RDC a couple of weeks ago that looked like Grand Theft Auto in Roblox. I mean, the graphics were very impressive. It’s not the blocky kind of thing that you think of with Roblox, and so I can see where it’s going. But I guess right now when you’re telling me that that demographic is growing the fastest, what are they doing on the platform? Because I don’t see the experiences that —
It’s surprising the amount of older people that play just a wide range of experiences and come to socialize.
|
35856
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
We have a very substantial over-17 user base. The thing you were experiencing is we have started allowing our creators, when you’re validated with your photo ID and we know for sure you’re 17, to start easing into some of those more mature experiences that you might consider kind of grown-up experience.
I’ve seen some trailers, like there was one you guys showed at RDC a couple of weeks ago that looked like Grand Theft Auto in Roblox. I mean, the graphics were very impressive. It’s not the blocky kind of thing that you think of with Roblox, and so I can see where it’s going. But I guess right now when you’re telling me that that demographic is growing the fastest, what are they doing on the platform? Because I don’t see the experiences that —
It’s surprising the amount of older people that play just a wide range of experiences and come to socialize. I was in Canada hanging out with some third cousin at a family reunion, a 24-year-old guy who works on the railroad as an engineer, and he said, “Yeah, I’m really excited to meet you because all of the mechanics at CN Railroad [Canadian National Railway] are playing Roblox.” And I said, “What is going on?
|
35857
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
I mean, the graphics were very impressive. It’s not the blocky kind of thing that you think of with Roblox, and so I can see where it’s going. But I guess right now when you’re telling me that that demographic is growing the fastest, what are they doing on the platform? Because I don’t see the experiences that —
It’s surprising the amount of older people that play just a wide range of experiences and come to socialize. I was in Canada hanging out with some third cousin at a family reunion, a 24-year-old guy who works on the railroad as an engineer, and he said, “Yeah, I’m really excited to meet you because all of the mechanics at CN Railroad [Canadian National Railway] are playing Roblox.” And I said, “What is going on? That’s too good to be true.” And they’re like, “Yeah, we’re playing Jailbreak, and we’re playing some of these experiences.” So they are playing these experiences.
|
35858
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
It’s not the blocky kind of thing that you think of with Roblox, and so I can see where it’s going. But I guess right now when you’re telling me that that demographic is growing the fastest, what are they doing on the platform? Because I don’t see the experiences that —
It’s surprising the amount of older people that play just a wide range of experiences and come to socialize. I was in Canada hanging out with some third cousin at a family reunion, a 24-year-old guy who works on the railroad as an engineer, and he said, “Yeah, I’m really excited to meet you because all of the mechanics at CN Railroad [Canadian National Railway] are playing Roblox.” And I said, “What is going on? That’s too good to be true.” And they’re like, “Yeah, we’re playing Jailbreak, and we’re playing some of these experiences.” So they are playing these experiences. The level of social, the level of immersion, the level of being together with your friends no matter where they are is somewhat universal.
|
35859
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
But I guess right now when you’re telling me that that demographic is growing the fastest, what are they doing on the platform? Because I don’t see the experiences that —
It’s surprising the amount of older people that play just a wide range of experiences and come to socialize. I was in Canada hanging out with some third cousin at a family reunion, a 24-year-old guy who works on the railroad as an engineer, and he said, “Yeah, I’m really excited to meet you because all of the mechanics at CN Railroad [Canadian National Railway] are playing Roblox.” And I said, “What is going on? That’s too good to be true.” And they’re like, “Yeah, we’re playing Jailbreak, and we’re playing some of these experiences.” So they are playing these experiences. The level of social, the level of immersion, the level of being together with your friends no matter where they are is somewhat universal. So that’s doing surprisingly well for us.
|
35860
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
Because I don’t see the experiences that —
It’s surprising the amount of older people that play just a wide range of experiences and come to socialize. I was in Canada hanging out with some third cousin at a family reunion, a 24-year-old guy who works on the railroad as an engineer, and he said, “Yeah, I’m really excited to meet you because all of the mechanics at CN Railroad [Canadian National Railway] are playing Roblox.” And I said, “What is going on? That’s too good to be true.” And they’re like, “Yeah, we’re playing Jailbreak, and we’re playing some of these experiences.” So they are playing these experiences. The level of social, the level of immersion, the level of being together with your friends no matter where they are is somewhat universal. So that’s doing surprisingly well for us.
This is kind of a big-picture question, but I’m curious about what you want to be.
|
35861
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
I was in Canada hanging out with some third cousin at a family reunion, a 24-year-old guy who works on the railroad as an engineer, and he said, “Yeah, I’m really excited to meet you because all of the mechanics at CN Railroad [Canadian National Railway] are playing Roblox.” And I said, “What is going on? That’s too good to be true.” And they’re like, “Yeah, we’re playing Jailbreak, and we’re playing some of these experiences.” So they are playing these experiences. The level of social, the level of immersion, the level of being together with your friends no matter where they are is somewhat universal. So that’s doing surprisingly well for us.
This is kind of a big-picture question, but I’m curious about what you want to be. I think there’s this interesting gap between where Roblox is today, what it’s been historically, and how you talk about the company.
|
35862
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
I was in Canada hanging out with some third cousin at a family reunion, a 24-year-old guy who works on the railroad as an engineer, and he said, “Yeah, I’m really excited to meet you because all of the mechanics at CN Railroad [Canadian National Railway] are playing Roblox.” And I said, “What is going on? That’s too good to be true.” And they’re like, “Yeah, we’re playing Jailbreak, and we’re playing some of these experiences.” So they are playing these experiences. The level of social, the level of immersion, the level of being together with your friends no matter where they are is somewhat universal. So that’s doing surprisingly well for us.
This is kind of a big-picture question, but I’m curious about what you want to be. I think there’s this interesting gap between where Roblox is today, what it’s been historically, and how you talk about the company.
In my mind, you could easily be content to just go after the entire gaming market.
|
35863
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
That’s too good to be true.” And they’re like, “Yeah, we’re playing Jailbreak, and we’re playing some of these experiences.” So they are playing these experiences. The level of social, the level of immersion, the level of being together with your friends no matter where they are is somewhat universal. So that’s doing surprisingly well for us.
This is kind of a big-picture question, but I’m curious about what you want to be. I think there’s this interesting gap between where Roblox is today, what it’s been historically, and how you talk about the company.
In my mind, you could easily be content to just go after the entire gaming market. I mean, it’s bigger than the music and the movie industry combined. But you seem more focused on building a next-generation almost social network. You talk about this as a communications platform. Why go that direction? Is the gaming industry not big enough?
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35864
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CEO David Baszucki’s mission to make Roblox a billion-player platform
That’s too good to be true.” And they’re like, “Yeah, we’re playing Jailbreak, and we’re playing some of these experiences.” So they are playing these experiences. The level of social, the level of immersion, the level of being together with your friends no matter where they are is somewhat universal. So that’s doing surprisingly well for us.
This is kind of a big-picture question, but I’m curious about what you want to be. I think there’s this interesting gap between where Roblox is today, what it’s been historically, and how you talk about the company.
In my mind, you could easily be content to just go after the entire gaming market. I mean, it’s bigger than the music and the movie industry combined. But you seem more focused on building a next-generation almost social network. You talk about this as a communications platform. Why go that direction? Is the gaming industry not big enough?
“Our belief is, this type of technology is bigger than gaming”
I think that’s a great question.
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35865
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CEO David Baszucki’s mission to make Roblox a billion-player platform
The level of social, the level of immersion, the level of being together with your friends no matter where they are is somewhat universal. So that’s doing surprisingly well for us.
This is kind of a big-picture question, but I’m curious about what you want to be. I think there’s this interesting gap between where Roblox is today, what it’s been historically, and how you talk about the company.
In my mind, you could easily be content to just go after the entire gaming market. I mean, it’s bigger than the music and the movie industry combined. But you seem more focused on building a next-generation almost social network. You talk about this as a communications platform. Why go that direction? Is the gaming industry not big enough?
“Our belief is, this type of technology is bigger than gaming”
I think that’s a great question. I mean, we’ve shared publicly that our goal would be to get to a billion daily active people on the platform.
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35866
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CEO David Baszucki’s mission to make Roblox a billion-player platform
So that’s doing surprisingly well for us.
This is kind of a big-picture question, but I’m curious about what you want to be. I think there’s this interesting gap between where Roblox is today, what it’s been historically, and how you talk about the company.
In my mind, you could easily be content to just go after the entire gaming market. I mean, it’s bigger than the music and the movie industry combined. But you seem more focused on building a next-generation almost social network. You talk about this as a communications platform. Why go that direction? Is the gaming industry not big enough?
“Our belief is, this type of technology is bigger than gaming”
I think that’s a great question. I mean, we’ve shared publicly that our goal would be to get to a billion daily active people on the platform. And I think our vision of what we’re working on goes really almost to the future of communication.
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35867
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CEO David Baszucki’s mission to make Roblox a billion-player platform
So that’s doing surprisingly well for us.
This is kind of a big-picture question, but I’m curious about what you want to be. I think there’s this interesting gap between where Roblox is today, what it’s been historically, and how you talk about the company.
In my mind, you could easily be content to just go after the entire gaming market. I mean, it’s bigger than the music and the movie industry combined. But you seem more focused on building a next-generation almost social network. You talk about this as a communications platform. Why go that direction? Is the gaming industry not big enough?
“Our belief is, this type of technology is bigger than gaming”
I think that’s a great question. I mean, we’ve shared publicly that our goal would be to get to a billion daily active people on the platform. And I think our vision of what we’re working on goes really almost to the future of communication. It goes to the evolution of the mail system, to the telegraph system, to the phone system, to, as we saw in covid, the video system.
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35868
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CEO David Baszucki’s mission to make Roblox a billion-player platform
In my mind, you could easily be content to just go after the entire gaming market. I mean, it’s bigger than the music and the movie industry combined. But you seem more focused on building a next-generation almost social network. You talk about this as a communications platform. Why go that direction? Is the gaming industry not big enough?
“Our belief is, this type of technology is bigger than gaming”
I think that’s a great question. I mean, we’ve shared publicly that our goal would be to get to a billion daily active people on the platform. And I think our vision of what we’re working on goes really almost to the future of communication. It goes to the evolution of the mail system, to the telegraph system, to the phone system, to, as we saw in covid, the video system. We just think inevitably there’s a generation beyond that, which is immersive 3D communication, whether it’s playing together, whether it’s trying to graduate from high school together during the midst of covid, whether it’s a simulation of our Roblox office inside Roblox.
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35869
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
But you seem more focused on building a next-generation almost social network. You talk about this as a communications platform. Why go that direction? Is the gaming industry not big enough?
“Our belief is, this type of technology is bigger than gaming”
I think that’s a great question. I mean, we’ve shared publicly that our goal would be to get to a billion daily active people on the platform. And I think our vision of what we’re working on goes really almost to the future of communication. It goes to the evolution of the mail system, to the telegraph system, to the phone system, to, as we saw in covid, the video system. We just think inevitably there’s a generation beyond that, which is immersive 3D communication, whether it’s playing together, whether it’s trying to graduate from high school together during the midst of covid, whether it’s a simulation of our Roblox office inside Roblox. We go and have a simulation of our office, and we come together for serendipitous events, whether it’s going to a concert.
|
35870
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
Is the gaming industry not big enough?
“Our belief is, this type of technology is bigger than gaming”
I think that’s a great question. I mean, we’ve shared publicly that our goal would be to get to a billion daily active people on the platform. And I think our vision of what we’re working on goes really almost to the future of communication. It goes to the evolution of the mail system, to the telegraph system, to the phone system, to, as we saw in covid, the video system. We just think inevitably there’s a generation beyond that, which is immersive 3D communication, whether it’s playing together, whether it’s trying to graduate from high school together during the midst of covid, whether it’s a simulation of our Roblox office inside Roblox. We go and have a simulation of our office, and we come together for serendipitous events, whether it’s going to a concert. So our belief is, this type of technology is bigger than gaming.
|
35871
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
I mean, we’ve shared publicly that our goal would be to get to a billion daily active people on the platform. And I think our vision of what we’re working on goes really almost to the future of communication. It goes to the evolution of the mail system, to the telegraph system, to the phone system, to, as we saw in covid, the video system. We just think inevitably there’s a generation beyond that, which is immersive 3D communication, whether it’s playing together, whether it’s trying to graduate from high school together during the midst of covid, whether it’s a simulation of our Roblox office inside Roblox. We go and have a simulation of our office, and we come together for serendipitous events, whether it’s going to a concert. So our belief is, this type of technology is bigger than gaming. Gaming is a part of it, side-by-side concerts and working together, so I think we’ve evolved to a utility vision of this type of platform.
|
35872
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CEO David Baszucki’s mission to make Roblox a billion-player platform
And I think our vision of what we’re working on goes really almost to the future of communication. It goes to the evolution of the mail system, to the telegraph system, to the phone system, to, as we saw in covid, the video system. We just think inevitably there’s a generation beyond that, which is immersive 3D communication, whether it’s playing together, whether it’s trying to graduate from high school together during the midst of covid, whether it’s a simulation of our Roblox office inside Roblox. We go and have a simulation of our office, and we come together for serendipitous events, whether it’s going to a concert. So our belief is, this type of technology is bigger than gaming. Gaming is a part of it, side-by-side concerts and working together, so I think we’ve evolved to a utility vision of this type of platform.
I think you made a prediction at RDC a couple of weeks ago about dating.
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35873
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CEO David Baszucki’s mission to make Roblox a billion-player platform
It goes to the evolution of the mail system, to the telegraph system, to the phone system, to, as we saw in covid, the video system. We just think inevitably there’s a generation beyond that, which is immersive 3D communication, whether it’s playing together, whether it’s trying to graduate from high school together during the midst of covid, whether it’s a simulation of our Roblox office inside Roblox. We go and have a simulation of our office, and we come together for serendipitous events, whether it’s going to a concert. So our belief is, this type of technology is bigger than gaming. Gaming is a part of it, side-by-side concerts and working together, so I think we’ve evolved to a utility vision of this type of platform.
I think you made a prediction at RDC a couple of weeks ago about dating. You think people are going to be dating in Roblox.
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35874
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
It goes to the evolution of the mail system, to the telegraph system, to the phone system, to, as we saw in covid, the video system. We just think inevitably there’s a generation beyond that, which is immersive 3D communication, whether it’s playing together, whether it’s trying to graduate from high school together during the midst of covid, whether it’s a simulation of our Roblox office inside Roblox. We go and have a simulation of our office, and we come together for serendipitous events, whether it’s going to a concert. So our belief is, this type of technology is bigger than gaming. Gaming is a part of it, side-by-side concerts and working together, so I think we’ve evolved to a utility vision of this type of platform.
I think you made a prediction at RDC a couple of weeks ago about dating. You think people are going to be dating in Roblox.
It was really fun when we made this prediction because we were very careful on that slide.
|
35875
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CEO David Baszucki’s mission to make Roblox a billion-player platform
We just think inevitably there’s a generation beyond that, which is immersive 3D communication, whether it’s playing together, whether it’s trying to graduate from high school together during the midst of covid, whether it’s a simulation of our Roblox office inside Roblox. We go and have a simulation of our office, and we come together for serendipitous events, whether it’s going to a concert. So our belief is, this type of technology is bigger than gaming. Gaming is a part of it, side-by-side concerts and working together, so I think we’ve evolved to a utility vision of this type of platform.
I think you made a prediction at RDC a couple of weeks ago about dating. You think people are going to be dating in Roblox.
It was really fun when we made this prediction because we were very careful on that slide. And then you saw the 17-plus people ID validated in 17-plus experiences.
So parents don’t have a heart attack.
|
35876
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
We go and have a simulation of our office, and we come together for serendipitous events, whether it’s going to a concert. So our belief is, this type of technology is bigger than gaming. Gaming is a part of it, side-by-side concerts and working together, so I think we’ve evolved to a utility vision of this type of platform.
I think you made a prediction at RDC a couple of weeks ago about dating. You think people are going to be dating in Roblox.
It was really fun when we made this prediction because we were very careful on that slide. And then you saw the 17-plus people ID validated in 17-plus experiences.
So parents don’t have a heart attack.
Yeah, yeah, yeah, given our history of safety and civility and the focus on that.
|
35877
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
We go and have a simulation of our office, and we come together for serendipitous events, whether it’s going to a concert. So our belief is, this type of technology is bigger than gaming. Gaming is a part of it, side-by-side concerts and working together, so I think we’ve evolved to a utility vision of this type of platform.
I think you made a prediction at RDC a couple of weeks ago about dating. You think people are going to be dating in Roblox.
It was really fun when we made this prediction because we were very careful on that slide. And then you saw the 17-plus people ID validated in 17-plus experiences.
So parents don’t have a heart attack.
Yeah, yeah, yeah, given our history of safety and civility and the focus on that. But ultimately, what’s really interesting about the dating market, there’s probably a third of the population that won’t go on Bumble or Tinder or Hinge or whatever just because of awkwardness.
|
35878
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
So our belief is, this type of technology is bigger than gaming. Gaming is a part of it, side-by-side concerts and working together, so I think we’ve evolved to a utility vision of this type of platform.
I think you made a prediction at RDC a couple of weeks ago about dating. You think people are going to be dating in Roblox.
It was really fun when we made this prediction because we were very careful on that slide. And then you saw the 17-plus people ID validated in 17-plus experiences.
So parents don’t have a heart attack.
Yeah, yeah, yeah, given our history of safety and civility and the focus on that. But ultimately, what’s really interesting about the dating market, there’s probably a third of the population that won’t go on Bumble or Tinder or Hinge or whatever just because of awkwardness. In an immersive 3D avatar-type communication where you can be Shrek and I can be whoever I want to be, there’s actually a certain way to... I’ll be Donald Duck.
|
35879
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
I think you made a prediction at RDC a couple of weeks ago about dating. You think people are going to be dating in Roblox.
It was really fun when we made this prediction because we were very careful on that slide. And then you saw the 17-plus people ID validated in 17-plus experiences.
So parents don’t have a heart attack.
Yeah, yeah, yeah, given our history of safety and civility and the focus on that. But ultimately, what’s really interesting about the dating market, there’s probably a third of the population that won’t go on Bumble or Tinder or Hinge or whatever just because of awkwardness. In an immersive 3D avatar-type communication where you can be Shrek and I can be whoever I want to be, there’s actually a certain way to... I’ll be Donald Duck.
Okay.
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35880
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
I think you made a prediction at RDC a couple of weeks ago about dating. You think people are going to be dating in Roblox.
It was really fun when we made this prediction because we were very careful on that slide. And then you saw the 17-plus people ID validated in 17-plus experiences.
So parents don’t have a heart attack.
Yeah, yeah, yeah, given our history of safety and civility and the focus on that. But ultimately, what’s really interesting about the dating market, there’s probably a third of the population that won’t go on Bumble or Tinder or Hinge or whatever just because of awkwardness. In an immersive 3D avatar-type communication where you can be Shrek and I can be whoever I want to be, there’s actually a certain way to... I’ll be Donald Duck.
Okay. [Laughs]
There’s actually a little bit of a breakdown of the friction, of the fear of a video call, so I actually do believe that’ll happen.
|
35881
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
You think people are going to be dating in Roblox.
It was really fun when we made this prediction because we were very careful on that slide. And then you saw the 17-plus people ID validated in 17-plus experiences.
So parents don’t have a heart attack.
Yeah, yeah, yeah, given our history of safety and civility and the focus on that. But ultimately, what’s really interesting about the dating market, there’s probably a third of the population that won’t go on Bumble or Tinder or Hinge or whatever just because of awkwardness. In an immersive 3D avatar-type communication where you can be Shrek and I can be whoever I want to be, there’s actually a certain way to... I’ll be Donald Duck.
Okay. [Laughs]
There’s actually a little bit of a breakdown of the friction, of the fear of a video call, so I actually do believe that’ll happen. I do believe someday someone will build a dating app on Roblox.
|
35882
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
It was really fun when we made this prediction because we were very careful on that slide. And then you saw the 17-plus people ID validated in 17-plus experiences.
So parents don’t have a heart attack.
Yeah, yeah, yeah, given our history of safety and civility and the focus on that. But ultimately, what’s really interesting about the dating market, there’s probably a third of the population that won’t go on Bumble or Tinder or Hinge or whatever just because of awkwardness. In an immersive 3D avatar-type communication where you can be Shrek and I can be whoever I want to be, there’s actually a certain way to... I’ll be Donald Duck.
Okay. [Laughs]
There’s actually a little bit of a breakdown of the friction, of the fear of a video call, so I actually do believe that’ll happen. I do believe someday someone will build a dating app on Roblox. It’ll be very safe.
|
35883
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
And then you saw the 17-plus people ID validated in 17-plus experiences.
So parents don’t have a heart attack.
Yeah, yeah, yeah, given our history of safety and civility and the focus on that. But ultimately, what’s really interesting about the dating market, there’s probably a third of the population that won’t go on Bumble or Tinder or Hinge or whatever just because of awkwardness. In an immersive 3D avatar-type communication where you can be Shrek and I can be whoever I want to be, there’s actually a certain way to... I’ll be Donald Duck.
Okay. [Laughs]
There’s actually a little bit of a breakdown of the friction, of the fear of a video call, so I actually do believe that’ll happen. I do believe someday someone will build a dating app on Roblox. It’ll be very safe. It’ll be for 17-and-up people, and it’ll be an interesting way for people to connect.
|
35884
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
So parents don’t have a heart attack.
Yeah, yeah, yeah, given our history of safety and civility and the focus on that. But ultimately, what’s really interesting about the dating market, there’s probably a third of the population that won’t go on Bumble or Tinder or Hinge or whatever just because of awkwardness. In an immersive 3D avatar-type communication where you can be Shrek and I can be whoever I want to be, there’s actually a certain way to... I’ll be Donald Duck.
Okay. [Laughs]
There’s actually a little bit of a breakdown of the friction, of the fear of a video call, so I actually do believe that’ll happen. I do believe someday someone will build a dating app on Roblox. It’ll be very safe. It’ll be for 17-and-up people, and it’ll be an interesting way for people to connect.
Talk to me about this advertising push you guys are also making and how it connects to the changing demographics of the user base.
|
35885
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
But ultimately, what’s really interesting about the dating market, there’s probably a third of the population that won’t go on Bumble or Tinder or Hinge or whatever just because of awkwardness. In an immersive 3D avatar-type communication where you can be Shrek and I can be whoever I want to be, there’s actually a certain way to... I’ll be Donald Duck.
Okay. [Laughs]
There’s actually a little bit of a breakdown of the friction, of the fear of a video call, so I actually do believe that’ll happen. I do believe someday someone will build a dating app on Roblox. It’ll be very safe. It’ll be for 17-and-up people, and it’ll be an interesting way for people to connect.
Talk to me about this advertising push you guys are also making and how it connects to the changing demographics of the user base. Are they related? And how big do you see the ads business becoming?
I think it’s really interesting.
|
35886
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
In an immersive 3D avatar-type communication where you can be Shrek and I can be whoever I want to be, there’s actually a certain way to... I’ll be Donald Duck.
Okay. [Laughs]
There’s actually a little bit of a breakdown of the friction, of the fear of a video call, so I actually do believe that’ll happen. I do believe someday someone will build a dating app on Roblox. It’ll be very safe. It’ll be for 17-and-up people, and it’ll be an interesting way for people to connect.
Talk to me about this advertising push you guys are also making and how it connects to the changing demographics of the user base. Are they related? And how big do you see the ads business becoming?
I think it’s really interesting. The amount of engagement is north of 5 billion hours per month on the platform, and more and more of that is north of 17-year-old engagement.
|
35887
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
Okay. [Laughs]
There’s actually a little bit of a breakdown of the friction, of the fear of a video call, so I actually do believe that’ll happen. I do believe someday someone will build a dating app on Roblox. It’ll be very safe. It’ll be for 17-and-up people, and it’ll be an interesting way for people to connect.
Talk to me about this advertising push you guys are also making and how it connects to the changing demographics of the user base. Are they related? And how big do you see the ads business becoming?
I think it’s really interesting. The amount of engagement is north of 5 billion hours per month on the platform, and more and more of that is north of 17-year-old engagement. And when we think about what advertising is, a lot of it is fandom. It’s seeing a poster of something I like, maybe historically seeing something in a newspaper.
|
35888
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
Okay. [Laughs]
There’s actually a little bit of a breakdown of the friction, of the fear of a video call, so I actually do believe that’ll happen. I do believe someday someone will build a dating app on Roblox. It’ll be very safe. It’ll be for 17-and-up people, and it’ll be an interesting way for people to connect.
Talk to me about this advertising push you guys are also making and how it connects to the changing demographics of the user base. Are they related? And how big do you see the ads business becoming?
I think it’s really interesting. The amount of engagement is north of 5 billion hours per month on the platform, and more and more of that is north of 17-year-old engagement. And when we think about what advertising is, a lot of it is fandom. It’s seeing a poster of something I like, maybe historically seeing something in a newspaper. More recently seeing something as a web banner, and then more recently seeing something as a very native natural video segment or something like that.
|
35889
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
I do believe someday someone will build a dating app on Roblox. It’ll be very safe. It’ll be for 17-and-up people, and it’ll be an interesting way for people to connect.
Talk to me about this advertising push you guys are also making and how it connects to the changing demographics of the user base. Are they related? And how big do you see the ads business becoming?
I think it’s really interesting. The amount of engagement is north of 5 billion hours per month on the platform, and more and more of that is north of 17-year-old engagement. And when we think about what advertising is, a lot of it is fandom. It’s seeing a poster of something I like, maybe historically seeing something in a newspaper. More recently seeing something as a web banner, and then more recently seeing something as a very native natural video segment or something like that. But we do believe there’s something beyond that, which is the 3D experience.
|
35890
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
It’ll be very safe. It’ll be for 17-and-up people, and it’ll be an interesting way for people to connect.
Talk to me about this advertising push you guys are also making and how it connects to the changing demographics of the user base. Are they related? And how big do you see the ads business becoming?
I think it’s really interesting. The amount of engagement is north of 5 billion hours per month on the platform, and more and more of that is north of 17-year-old engagement. And when we think about what advertising is, a lot of it is fandom. It’s seeing a poster of something I like, maybe historically seeing something in a newspaper. More recently seeing something as a web banner, and then more recently seeing something as a very native natural video segment or something like that. But we do believe there’s something beyond that, which is the 3D experience. For example, if we’re in a retail store together and we’re shopping and we can remember what’s on the shelf and how it looks, whether it’s shoes or makeup or whatever, and we do think that’s going to be a very, very powerful experience for brands.
|
35891
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
Are they related? And how big do you see the ads business becoming?
I think it’s really interesting. The amount of engagement is north of 5 billion hours per month on the platform, and more and more of that is north of 17-year-old engagement. And when we think about what advertising is, a lot of it is fandom. It’s seeing a poster of something I like, maybe historically seeing something in a newspaper. More recently seeing something as a web banner, and then more recently seeing something as a very native natural video segment or something like that. But we do believe there’s something beyond that, which is the 3D experience. For example, if we’re in a retail store together and we’re shopping and we can remember what’s on the shelf and how it looks, whether it’s shoes or makeup or whatever, and we do think that’s going to be a very, very powerful experience for brands.
We already have hundreds of brands on the platform.
|
35892
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
I think it’s really interesting. The amount of engagement is north of 5 billion hours per month on the platform, and more and more of that is north of 17-year-old engagement. And when we think about what advertising is, a lot of it is fandom. It’s seeing a poster of something I like, maybe historically seeing something in a newspaper. More recently seeing something as a web banner, and then more recently seeing something as a very native natural video segment or something like that. But we do believe there’s something beyond that, which is the 3D experience. For example, if we’re in a retail store together and we’re shopping and we can remember what’s on the shelf and how it looks, whether it’s shoes or makeup or whatever, and we do think that’s going to be a very, very powerful experience for brands.
We already have hundreds of brands on the platform. I was just seeing the most revised Gucci experience, which is radically amazing.
|
35893
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
The amount of engagement is north of 5 billion hours per month on the platform, and more and more of that is north of 17-year-old engagement. And when we think about what advertising is, a lot of it is fandom. It’s seeing a poster of something I like, maybe historically seeing something in a newspaper. More recently seeing something as a web banner, and then more recently seeing something as a very native natural video segment or something like that. But we do believe there’s something beyond that, which is the 3D experience. For example, if we’re in a retail store together and we’re shopping and we can remember what’s on the shelf and how it looks, whether it’s shoes or makeup or whatever, and we do think that’s going to be a very, very powerful experience for brands.
We already have hundreds of brands on the platform. I was just seeing the most revised Gucci experience, which is radically amazing. It’s a simulation of their runway show.
|
35894
|
CEO David Baszucki’s mission to make Roblox a billion-player platform
And when we think about what advertising is, a lot of it is fandom. It’s seeing a poster of something I like, maybe historically seeing something in a newspaper. More recently seeing something as a web banner, and then more recently seeing something as a very native natural video segment or something like that. But we do believe there’s something beyond that, which is the 3D experience. For example, if we’re in a retail store together and we’re shopping and we can remember what’s on the shelf and how it looks, whether it’s shoes or makeup or whatever, and we do think that’s going to be a very, very powerful experience for brands.
We already have hundreds of brands on the platform. I was just seeing the most revised Gucci experience, which is radically amazing. It’s a simulation of their runway show. And in those experiences, there’s both brand recognition, which is maybe harder to measure.
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35895
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CEO David Baszucki’s mission to make Roblox a billion-player platform
And when we think about what advertising is, a lot of it is fandom. It’s seeing a poster of something I like, maybe historically seeing something in a newspaper. More recently seeing something as a web banner, and then more recently seeing something as a very native natural video segment or something like that. But we do believe there’s something beyond that, which is the 3D experience. For example, if we’re in a retail store together and we’re shopping and we can remember what’s on the shelf and how it looks, whether it’s shoes or makeup or whatever, and we do think that’s going to be a very, very powerful experience for brands.
We already have hundreds of brands on the platform. I was just seeing the most revised Gucci experience, which is radically amazing. It’s a simulation of their runway show. And in those experiences, there’s both brand recognition, which is maybe harder to measure. There starts to be the acquisition of virtual goods: Gucci purses and those kinds of things.
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35896
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CEO David Baszucki’s mission to make Roblox a billion-player platform
It’s seeing a poster of something I like, maybe historically seeing something in a newspaper. More recently seeing something as a web banner, and then more recently seeing something as a very native natural video segment or something like that. But we do believe there’s something beyond that, which is the 3D experience. For example, if we’re in a retail store together and we’re shopping and we can remember what’s on the shelf and how it looks, whether it’s shoes or makeup or whatever, and we do think that’s going to be a very, very powerful experience for brands.
We already have hundreds of brands on the platform. I was just seeing the most revised Gucci experience, which is radically amazing. It’s a simulation of their runway show. And in those experiences, there’s both brand recognition, which is maybe harder to measure. There starts to be the acquisition of virtual goods: Gucci purses and those kinds of things. And then, ultimately, there’ll be at some point, not yet really announced or promised, physical shopping as well.
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35897
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CEO David Baszucki’s mission to make Roblox a billion-player platform
But we do believe there’s something beyond that, which is the 3D experience. For example, if we’re in a retail store together and we’re shopping and we can remember what’s on the shelf and how it looks, whether it’s shoes or makeup or whatever, and we do think that’s going to be a very, very powerful experience for brands.
We already have hundreds of brands on the platform. I was just seeing the most revised Gucci experience, which is radically amazing. It’s a simulation of their runway show. And in those experiences, there’s both brand recognition, which is maybe harder to measure. There starts to be the acquisition of virtual goods: Gucci purses and those kinds of things. And then, ultimately, there’ll be at some point, not yet really announced or promised, physical shopping as well. That kind of shopping with your friend is a very social, fun experience.
How big do you see the ads business being?
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35898
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CEO David Baszucki’s mission to make Roblox a billion-player platform
For example, if we’re in a retail store together and we’re shopping and we can remember what’s on the shelf and how it looks, whether it’s shoes or makeup or whatever, and we do think that’s going to be a very, very powerful experience for brands.
We already have hundreds of brands on the platform. I was just seeing the most revised Gucci experience, which is radically amazing. It’s a simulation of their runway show. And in those experiences, there’s both brand recognition, which is maybe harder to measure. There starts to be the acquisition of virtual goods: Gucci purses and those kinds of things. And then, ultimately, there’ll be at some point, not yet really announced or promised, physical shopping as well. That kind of shopping with your friend is a very social, fun experience.
How big do you see the ads business being? Is it something that could potentially be as big as your core business today?
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35899
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CEO David Baszucki’s mission to make Roblox a billion-player platform
For example, if we’re in a retail store together and we’re shopping and we can remember what’s on the shelf and how it looks, whether it’s shoes or makeup or whatever, and we do think that’s going to be a very, very powerful experience for brands.
We already have hundreds of brands on the platform. I was just seeing the most revised Gucci experience, which is radically amazing. It’s a simulation of their runway show. And in those experiences, there’s both brand recognition, which is maybe harder to measure. There starts to be the acquisition of virtual goods: Gucci purses and those kinds of things. And then, ultimately, there’ll be at some point, not yet really announced or promised, physical shopping as well. That kind of shopping with your friend is a very social, fun experience.
How big do you see the ads business being? Is it something that could potentially be as big as your core business today?
“Our CFO’s friend was ... walking by a Vans store, and younger people wanted to go in there because they were familiar with that from Vans World on Roblox.”
It’s interestingly big.
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