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Fantasy Football WR PPR Rankings Week 13: Who to start, best sleepers at wide receiver Seahawks 3 Amon-Ra St. Brown, Lions @ Saints 4 Keenan Allen, Chargers @ Patriots 5 Mike Evans, Buccaneers vs. Panthers 6 A.J. Brown, Eagles vs. 49ers 7 Michael Pittman Jr., Colts @ Titans 8 Ja'Marr Chase, Bengals @ Jaguars 9 Jaylen Waddle, Dolphins @ Commanders 10 Tank Dell, Texans vs. Broncos 11 Brandon Aiyuk, 49ers @ Eagles 12 Garrett Wilson, Jets vs. Falcons 13 Calvin Ridley, Jaguars vs. Bengals 14 Cooper Kupp, Rams vs. Browns 15 DeVonta Smith, Eagles vs. 49ers 16 DK Metcalf, Seahawks @ Cowboys 17 Chris Olave, Saints vs. Lions 18 Deebo Samuel, 49ers @ Eagles 19 DeAndre Hopkins, Titans vs.
8301
Fantasy Football WR PPR Rankings Week 13: Who to start, best sleepers at wide receiver Seahawks 3 Amon-Ra St. Brown, Lions @ Saints 4 Keenan Allen, Chargers @ Patriots 5 Mike Evans, Buccaneers vs. Panthers 6 A.J. Brown, Eagles vs. 49ers 7 Michael Pittman Jr., Colts @ Titans 8 Ja'Marr Chase, Bengals @ Jaguars 9 Jaylen Waddle, Dolphins @ Commanders 10 Tank Dell, Texans vs. Broncos 11 Brandon Aiyuk, 49ers @ Eagles 12 Garrett Wilson, Jets vs. Falcons 13 Calvin Ridley, Jaguars vs. Bengals 14 Cooper Kupp, Rams vs. Browns 15 DeVonta Smith, Eagles vs. 49ers 16 DK Metcalf, Seahawks @ Cowboys 17 Chris Olave, Saints vs. Lions 18 Deebo Samuel, 49ers @ Eagles 19 DeAndre Hopkins, Titans vs. Colts 20 Courtland Sutton, Broncos @ Texans 21 Christian Kirk, Jaguars vs.
8302
Fantasy Football WR PPR Rankings Week 13: Who to start, best sleepers at wide receiver Panthers 6 A.J. Brown, Eagles vs. 49ers 7 Michael Pittman Jr., Colts @ Titans 8 Ja'Marr Chase, Bengals @ Jaguars 9 Jaylen Waddle, Dolphins @ Commanders 10 Tank Dell, Texans vs. Broncos 11 Brandon Aiyuk, 49ers @ Eagles 12 Garrett Wilson, Jets vs. Falcons 13 Calvin Ridley, Jaguars vs. Bengals 14 Cooper Kupp, Rams vs. Browns 15 DeVonta Smith, Eagles vs. 49ers 16 DK Metcalf, Seahawks @ Cowboys 17 Chris Olave, Saints vs. Lions 18 Deebo Samuel, 49ers @ Eagles 19 DeAndre Hopkins, Titans vs. Colts 20 Courtland Sutton, Broncos @ Texans 21 Christian Kirk, Jaguars vs. Bengals 22 Terry McLaurin, Commanders vs. Dolphins 23 Nico Collins, Texans vs.
8303
Fantasy Football WR PPR Rankings Week 13: Who to start, best sleepers at wide receiver Brown, Eagles vs. 49ers 7 Michael Pittman Jr., Colts @ Titans 8 Ja'Marr Chase, Bengals @ Jaguars 9 Jaylen Waddle, Dolphins @ Commanders 10 Tank Dell, Texans vs. Broncos 11 Brandon Aiyuk, 49ers @ Eagles 12 Garrett Wilson, Jets vs. Falcons 13 Calvin Ridley, Jaguars vs. Bengals 14 Cooper Kupp, Rams vs. Browns 15 DeVonta Smith, Eagles vs. 49ers 16 DK Metcalf, Seahawks @ Cowboys 17 Chris Olave, Saints vs. Lions 18 Deebo Samuel, 49ers @ Eagles 19 DeAndre Hopkins, Titans vs. Colts 20 Courtland Sutton, Broncos @ Texans 21 Christian Kirk, Jaguars vs. Bengals 22 Terry McLaurin, Commanders vs. Dolphins 23 Nico Collins, Texans vs. Broncos 24 Rashee Rice, Chiefs @ Packers 25 Puka Nacua, Rams vs.
8304
Fantasy Football WR PPR Rankings Week 13: Who to start, best sleepers at wide receiver Broncos 11 Brandon Aiyuk, 49ers @ Eagles 12 Garrett Wilson, Jets vs. Falcons 13 Calvin Ridley, Jaguars vs. Bengals 14 Cooper Kupp, Rams vs. Browns 15 DeVonta Smith, Eagles vs. 49ers 16 DK Metcalf, Seahawks @ Cowboys 17 Chris Olave, Saints vs. Lions 18 Deebo Samuel, 49ers @ Eagles 19 DeAndre Hopkins, Titans vs. Colts 20 Courtland Sutton, Broncos @ Texans 21 Christian Kirk, Jaguars vs. Bengals 22 Terry McLaurin, Commanders vs. Dolphins 23 Nico Collins, Texans vs. Broncos 24 Rashee Rice, Chiefs @ Packers 25 Puka Nacua, Rams vs. Browns 26 Chris Godwin, Buccaneers vs.
8305
Fantasy Football WR PPR Rankings Week 13: Who to start, best sleepers at wide receiver Broncos 11 Brandon Aiyuk, 49ers @ Eagles 12 Garrett Wilson, Jets vs. Falcons 13 Calvin Ridley, Jaguars vs. Bengals 14 Cooper Kupp, Rams vs. Browns 15 DeVonta Smith, Eagles vs. 49ers 16 DK Metcalf, Seahawks @ Cowboys 17 Chris Olave, Saints vs. Lions 18 Deebo Samuel, 49ers @ Eagles 19 DeAndre Hopkins, Titans vs. Colts 20 Courtland Sutton, Broncos @ Texans 21 Christian Kirk, Jaguars vs. Bengals 22 Terry McLaurin, Commanders vs. Dolphins 23 Nico Collins, Texans vs. Broncos 24 Rashee Rice, Chiefs @ Packers 25 Puka Nacua, Rams vs. Browns 26 Chris Godwin, Buccaneers vs. Panthers 27 Marquise Brown, Cardinals @ Steelers 28 Christian Watson, Packers vs.
8306
Fantasy Football WR PPR Rankings Week 13: Who to start, best sleepers at wide receiver Falcons 13 Calvin Ridley, Jaguars vs. Bengals 14 Cooper Kupp, Rams vs. Browns 15 DeVonta Smith, Eagles vs. 49ers 16 DK Metcalf, Seahawks @ Cowboys 17 Chris Olave, Saints vs. Lions 18 Deebo Samuel, 49ers @ Eagles 19 DeAndre Hopkins, Titans vs. Colts 20 Courtland Sutton, Broncos @ Texans 21 Christian Kirk, Jaguars vs. Bengals 22 Terry McLaurin, Commanders vs. Dolphins 23 Nico Collins, Texans vs. Broncos 24 Rashee Rice, Chiefs @ Packers 25 Puka Nacua, Rams vs. Browns 26 Chris Godwin, Buccaneers vs. Panthers 27 Marquise Brown, Cardinals @ Steelers 28 Christian Watson, Packers vs. Chiefs 29 Adam Thielen, Panthers @ Buccaneers 30 Romeo Doubs, Packers vs.
8307
Fantasy Football WR PPR Rankings Week 13: Who to start, best sleepers at wide receiver Bengals 14 Cooper Kupp, Rams vs. Browns 15 DeVonta Smith, Eagles vs. 49ers 16 DK Metcalf, Seahawks @ Cowboys 17 Chris Olave, Saints vs. Lions 18 Deebo Samuel, 49ers @ Eagles 19 DeAndre Hopkins, Titans vs. Colts 20 Courtland Sutton, Broncos @ Texans 21 Christian Kirk, Jaguars vs. Bengals 22 Terry McLaurin, Commanders vs. Dolphins 23 Nico Collins, Texans vs. Broncos 24 Rashee Rice, Chiefs @ Packers 25 Puka Nacua, Rams vs. Browns 26 Chris Godwin, Buccaneers vs. Panthers 27 Marquise Brown, Cardinals @ Steelers 28 Christian Watson, Packers vs. Chiefs 29 Adam Thielen, Panthers @ Buccaneers 30 Romeo Doubs, Packers vs. Chiefs 31 Diontae Johnson, Steelers vs.
8308
Fantasy Football WR PPR Rankings Week 13: Who to start, best sleepers at wide receiver Browns 15 DeVonta Smith, Eagles vs. 49ers 16 DK Metcalf, Seahawks @ Cowboys 17 Chris Olave, Saints vs. Lions 18 Deebo Samuel, 49ers @ Eagles 19 DeAndre Hopkins, Titans vs. Colts 20 Courtland Sutton, Broncos @ Texans 21 Christian Kirk, Jaguars vs. Bengals 22 Terry McLaurin, Commanders vs. Dolphins 23 Nico Collins, Texans vs. Broncos 24 Rashee Rice, Chiefs @ Packers 25 Puka Nacua, Rams vs. Browns 26 Chris Godwin, Buccaneers vs. Panthers 27 Marquise Brown, Cardinals @ Steelers 28 Christian Watson, Packers vs. Chiefs 29 Adam Thielen, Panthers @ Buccaneers 30 Romeo Doubs, Packers vs. Chiefs 31 Diontae Johnson, Steelers vs. Cardinals 32 Tee Higgins, Bengals @ Jaguars 33 George Pickens, Steelers vs.
8309
Fantasy Football WR PPR Rankings Week 13: Who to start, best sleepers at wide receiver Lions 18 Deebo Samuel, 49ers @ Eagles 19 DeAndre Hopkins, Titans vs. Colts 20 Courtland Sutton, Broncos @ Texans 21 Christian Kirk, Jaguars vs. Bengals 22 Terry McLaurin, Commanders vs. Dolphins 23 Nico Collins, Texans vs. Broncos 24 Rashee Rice, Chiefs @ Packers 25 Puka Nacua, Rams vs. Browns 26 Chris Godwin, Buccaneers vs. Panthers 27 Marquise Brown, Cardinals @ Steelers 28 Christian Watson, Packers vs. Chiefs 29 Adam Thielen, Panthers @ Buccaneers 30 Romeo Doubs, Packers vs. Chiefs 31 Diontae Johnson, Steelers vs. Cardinals 32 Tee Higgins, Bengals @ Jaguars 33 George Pickens, Steelers vs. Cardinals 34 Jerry Jeudy, Broncos @ Texans 35 Tyler Lockett, Seahawks @ Cowboys 36 Drake London, Falcons @ Jets 37 Noah Brown, Texans vs.
8310
Fantasy Football WR PPR Rankings Week 13: Who to start, best sleepers at wide receiver Colts 20 Courtland Sutton, Broncos @ Texans 21 Christian Kirk, Jaguars vs. Bengals 22 Terry McLaurin, Commanders vs. Dolphins 23 Nico Collins, Texans vs. Broncos 24 Rashee Rice, Chiefs @ Packers 25 Puka Nacua, Rams vs. Browns 26 Chris Godwin, Buccaneers vs. Panthers 27 Marquise Brown, Cardinals @ Steelers 28 Christian Watson, Packers vs. Chiefs 29 Adam Thielen, Panthers @ Buccaneers 30 Romeo Doubs, Packers vs. Chiefs 31 Diontae Johnson, Steelers vs. Cardinals 32 Tee Higgins, Bengals @ Jaguars 33 George Pickens, Steelers vs. Cardinals 34 Jerry Jeudy, Broncos @ Texans 35 Tyler Lockett, Seahawks @ Cowboys 36 Drake London, Falcons @ Jets 37 Noah Brown, Texans vs. Broncos 38 Josh Downs, Colts @ Titans 39 Brandin Cooks, Cowboys vs.
8311
Fantasy Football WR PPR Rankings Week 13: Who to start, best sleepers at wide receiver Bengals 22 Terry McLaurin, Commanders vs. Dolphins 23 Nico Collins, Texans vs. Broncos 24 Rashee Rice, Chiefs @ Packers 25 Puka Nacua, Rams vs. Browns 26 Chris Godwin, Buccaneers vs. Panthers 27 Marquise Brown, Cardinals @ Steelers 28 Christian Watson, Packers vs. Chiefs 29 Adam Thielen, Panthers @ Buccaneers 30 Romeo Doubs, Packers vs. Chiefs 31 Diontae Johnson, Steelers vs. Cardinals 32 Tee Higgins, Bengals @ Jaguars 33 George Pickens, Steelers vs. Cardinals 34 Jerry Jeudy, Broncos @ Texans 35 Tyler Lockett, Seahawks @ Cowboys 36 Drake London, Falcons @ Jets 37 Noah Brown, Texans vs. Broncos 38 Josh Downs, Colts @ Titans 39 Brandin Cooks, Cowboys vs. Seahawks 40 DeVante Parker, Patriots vs.
8312
Fantasy Football WR PPR Rankings Week 13: Who to start, best sleepers at wide receiver Dolphins 23 Nico Collins, Texans vs. Broncos 24 Rashee Rice, Chiefs @ Packers 25 Puka Nacua, Rams vs. Browns 26 Chris Godwin, Buccaneers vs. Panthers 27 Marquise Brown, Cardinals @ Steelers 28 Christian Watson, Packers vs. Chiefs 29 Adam Thielen, Panthers @ Buccaneers 30 Romeo Doubs, Packers vs. Chiefs 31 Diontae Johnson, Steelers vs. Cardinals 32 Tee Higgins, Bengals @ Jaguars 33 George Pickens, Steelers vs. Cardinals 34 Jerry Jeudy, Broncos @ Texans 35 Tyler Lockett, Seahawks @ Cowboys 36 Drake London, Falcons @ Jets 37 Noah Brown, Texans vs. Broncos 38 Josh Downs, Colts @ Titans 39 Brandin Cooks, Cowboys vs. Seahawks 40 DeVante Parker, Patriots vs. Chargers 41 Jahan Dotson, Commanders vs.
8313
Fantasy Football WR PPR Rankings Week 13: Who to start, best sleepers at wide receiver Broncos 24 Rashee Rice, Chiefs @ Packers 25 Puka Nacua, Rams vs. Browns 26 Chris Godwin, Buccaneers vs. Panthers 27 Marquise Brown, Cardinals @ Steelers 28 Christian Watson, Packers vs. Chiefs 29 Adam Thielen, Panthers @ Buccaneers 30 Romeo Doubs, Packers vs. Chiefs 31 Diontae Johnson, Steelers vs. Cardinals 32 Tee Higgins, Bengals @ Jaguars 33 George Pickens, Steelers vs. Cardinals 34 Jerry Jeudy, Broncos @ Texans 35 Tyler Lockett, Seahawks @ Cowboys 36 Drake London, Falcons @ Jets 37 Noah Brown, Texans vs. Broncos 38 Josh Downs, Colts @ Titans 39 Brandin Cooks, Cowboys vs. Seahawks 40 DeVante Parker, Patriots vs. Chargers 41 Jahan Dotson, Commanders vs. Dolphins 42 Jayden Reed, Packers vs.
8314
Fantasy Football WR PPR Rankings Week 13: Who to start, best sleepers at wide receiver Browns 26 Chris Godwin, Buccaneers vs. Panthers 27 Marquise Brown, Cardinals @ Steelers 28 Christian Watson, Packers vs. Chiefs 29 Adam Thielen, Panthers @ Buccaneers 30 Romeo Doubs, Packers vs. Chiefs 31 Diontae Johnson, Steelers vs. Cardinals 32 Tee Higgins, Bengals @ Jaguars 33 George Pickens, Steelers vs. Cardinals 34 Jerry Jeudy, Broncos @ Texans 35 Tyler Lockett, Seahawks @ Cowboys 36 Drake London, Falcons @ Jets 37 Noah Brown, Texans vs. Broncos 38 Josh Downs, Colts @ Titans 39 Brandin Cooks, Cowboys vs. Seahawks 40 DeVante Parker, Patriots vs. Chargers 41 Jahan Dotson, Commanders vs. Dolphins 42 Jayden Reed, Packers vs. Chiefs 43 Amari Cooper, Browns @ Rams 44 Jaxon Smith-Njigba, Seahawks @ Cowboys 45 Curtis Samuel, Commanders vs.
8315
Fantasy Football WR PPR Rankings Week 13: Who to start, best sleepers at wide receiver Chiefs 29 Adam Thielen, Panthers @ Buccaneers 30 Romeo Doubs, Packers vs. Chiefs 31 Diontae Johnson, Steelers vs. Cardinals 32 Tee Higgins, Bengals @ Jaguars 33 George Pickens, Steelers vs. Cardinals 34 Jerry Jeudy, Broncos @ Texans 35 Tyler Lockett, Seahawks @ Cowboys 36 Drake London, Falcons @ Jets 37 Noah Brown, Texans vs. Broncos 38 Josh Downs, Colts @ Titans 39 Brandin Cooks, Cowboys vs. Seahawks 40 DeVante Parker, Patriots vs. Chargers 41 Jahan Dotson, Commanders vs. Dolphins 42 Jayden Reed, Packers vs. Chiefs 43 Amari Cooper, Browns @ Rams 44 Jaxon Smith-Njigba, Seahawks @ Cowboys 45 Curtis Samuel, Commanders vs. Dolphins 46 Elijah Moore, Browns @ Rams 47 Rondale Moore, Cardinals @ Steelers 48 Tyler Boyd, Bengals vs.
8316
Fantasy Football WR PPR Rankings Week 13: Who to start, best sleepers at wide receiver Chiefs 31 Diontae Johnson, Steelers vs. Cardinals 32 Tee Higgins, Bengals @ Jaguars 33 George Pickens, Steelers vs. Cardinals 34 Jerry Jeudy, Broncos @ Texans 35 Tyler Lockett, Seahawks @ Cowboys 36 Drake London, Falcons @ Jets 37 Noah Brown, Texans vs. Broncos 38 Josh Downs, Colts @ Titans 39 Brandin Cooks, Cowboys vs. Seahawks 40 DeVante Parker, Patriots vs. Chargers 41 Jahan Dotson, Commanders vs. Dolphins 42 Jayden Reed, Packers vs. Chiefs 43 Amari Cooper, Browns @ Rams 44 Jaxon Smith-Njigba, Seahawks @ Cowboys 45 Curtis Samuel, Commanders vs. Dolphins 46 Elijah Moore, Browns @ Rams 47 Rondale Moore, Cardinals @ Steelers 48 Tyler Boyd, Bengals vs. Jaguars 49 Robert Woods, Texans vs.
8317
Fantasy Football WR PPR Rankings Week 13: Who to start, best sleepers at wide receiver Cardinals 32 Tee Higgins, Bengals @ Jaguars 33 George Pickens, Steelers vs. Cardinals 34 Jerry Jeudy, Broncos @ Texans 35 Tyler Lockett, Seahawks @ Cowboys 36 Drake London, Falcons @ Jets 37 Noah Brown, Texans vs. Broncos 38 Josh Downs, Colts @ Titans 39 Brandin Cooks, Cowboys vs. Seahawks 40 DeVante Parker, Patriots vs. Chargers 41 Jahan Dotson, Commanders vs. Dolphins 42 Jayden Reed, Packers vs. Chiefs 43 Amari Cooper, Browns @ Rams 44 Jaxon Smith-Njigba, Seahawks @ Cowboys 45 Curtis Samuel, Commanders vs. Dolphins 46 Elijah Moore, Browns @ Rams 47 Rondale Moore, Cardinals @ Steelers 48 Tyler Boyd, Bengals vs. Jaguars 49 Robert Woods, Texans vs. Broncos 50 Jonathan Mingo, Panthers @ Buccaneers 51 Jameson Williams, Lions @ Saints 52 Zay Jones, Jaguars vs.
8318
Fantasy Football WR PPR Rankings Week 13: Who to start, best sleepers at wide receiver Broncos 38 Josh Downs, Colts @ Titans 39 Brandin Cooks, Cowboys vs. Seahawks 40 DeVante Parker, Patriots vs. Chargers 41 Jahan Dotson, Commanders vs. Dolphins 42 Jayden Reed, Packers vs. Chiefs 43 Amari Cooper, Browns @ Rams 44 Jaxon Smith-Njigba, Seahawks @ Cowboys 45 Curtis Samuel, Commanders vs. Dolphins 46 Elijah Moore, Browns @ Rams 47 Rondale Moore, Cardinals @ Steelers 48 Tyler Boyd, Bengals vs. Jaguars 49 Robert Woods, Texans vs. Broncos 50 Jonathan Mingo, Panthers @ Buccaneers 51 Jameson Williams, Lions @ Saints 52 Zay Jones, Jaguars vs. Bengals 53 Tutu Atwell, Rams vs.
8319
Fantasy Football WR PPR Rankings Week 13: Who to start, best sleepers at wide receiver Broncos 38 Josh Downs, Colts @ Titans 39 Brandin Cooks, Cowboys vs. Seahawks 40 DeVante Parker, Patriots vs. Chargers 41 Jahan Dotson, Commanders vs. Dolphins 42 Jayden Reed, Packers vs. Chiefs 43 Amari Cooper, Browns @ Rams 44 Jaxon Smith-Njigba, Seahawks @ Cowboys 45 Curtis Samuel, Commanders vs. Dolphins 46 Elijah Moore, Browns @ Rams 47 Rondale Moore, Cardinals @ Steelers 48 Tyler Boyd, Bengals vs. Jaguars 49 Robert Woods, Texans vs. Broncos 50 Jonathan Mingo, Panthers @ Buccaneers 51 Jameson Williams, Lions @ Saints 52 Zay Jones, Jaguars vs. Bengals 53 Tutu Atwell, Rams vs. Browns 54 Greg Dortch, Cardinals @ Steelers 55 Jalen Guyton, Chargers @ Patriots 56 Lynn Bowden Jr., Saints vs.
8320
Fantasy Football WR PPR Rankings Week 13: Who to start, best sleepers at wide receiver Seahawks 40 DeVante Parker, Patriots vs. Chargers 41 Jahan Dotson, Commanders vs. Dolphins 42 Jayden Reed, Packers vs. Chiefs 43 Amari Cooper, Browns @ Rams 44 Jaxon Smith-Njigba, Seahawks @ Cowboys 45 Curtis Samuel, Commanders vs. Dolphins 46 Elijah Moore, Browns @ Rams 47 Rondale Moore, Cardinals @ Steelers 48 Tyler Boyd, Bengals vs. Jaguars 49 Robert Woods, Texans vs. Broncos 50 Jonathan Mingo, Panthers @ Buccaneers 51 Jameson Williams, Lions @ Saints 52 Zay Jones, Jaguars vs. Bengals 53 Tutu Atwell, Rams vs. Browns 54 Greg Dortch, Cardinals @ Steelers 55 Jalen Guyton, Chargers @ Patriots 56 Lynn Bowden Jr., Saints vs. Lions 57 Quentin Johnston, Chargers @ Patriots 58 Justin Watson, Chiefs @ Packers 59 Treylon Burks, Titans vs.
8321
Fantasy Football WR PPR Rankings Week 13: Who to start, best sleepers at wide receiver Dolphins 42 Jayden Reed, Packers vs. Chiefs 43 Amari Cooper, Browns @ Rams 44 Jaxon Smith-Njigba, Seahawks @ Cowboys 45 Curtis Samuel, Commanders vs. Dolphins 46 Elijah Moore, Browns @ Rams 47 Rondale Moore, Cardinals @ Steelers 48 Tyler Boyd, Bengals vs. Jaguars 49 Robert Woods, Texans vs. Broncos 50 Jonathan Mingo, Panthers @ Buccaneers 51 Jameson Williams, Lions @ Saints 52 Zay Jones, Jaguars vs. Bengals 53 Tutu Atwell, Rams vs. Browns 54 Greg Dortch, Cardinals @ Steelers 55 Jalen Guyton, Chargers @ Patriots 56 Lynn Bowden Jr., Saints vs. Lions 57 Quentin Johnston, Chargers @ Patriots 58 Justin Watson, Chiefs @ Packers 59 Treylon Burks, Titans vs. Colts 60 Josh Reynolds, Lions @ Saints 61 Keith Kirkwood, Saints vs.
8322
Fantasy Football WR PPR Rankings Week 13: Who to start, best sleepers at wide receiver Dolphins 46 Elijah Moore, Browns @ Rams 47 Rondale Moore, Cardinals @ Steelers 48 Tyler Boyd, Bengals vs. Jaguars 49 Robert Woods, Texans vs. Broncos 50 Jonathan Mingo, Panthers @ Buccaneers 51 Jameson Williams, Lions @ Saints 52 Zay Jones, Jaguars vs. Bengals 53 Tutu Atwell, Rams vs. Browns 54 Greg Dortch, Cardinals @ Steelers 55 Jalen Guyton, Chargers @ Patriots 56 Lynn Bowden Jr., Saints vs. Lions 57 Quentin Johnston, Chargers @ Patriots 58 Justin Watson, Chiefs @ Packers 59 Treylon Burks, Titans vs. Colts 60 Josh Reynolds, Lions @ Saints 61 Keith Kirkwood, Saints vs. Lions 62 Cedric Tillman, Browns @ Rams 63 Trey Palmer, Buccaneers vs. Panthers 64 A.T. Perry, Saints vs.
8323
Fantasy Football WR PPR Rankings Week 13: Who to start, best sleepers at wide receiver Jaguars 49 Robert Woods, Texans vs. Broncos 50 Jonathan Mingo, Panthers @ Buccaneers 51 Jameson Williams, Lions @ Saints 52 Zay Jones, Jaguars vs. Bengals 53 Tutu Atwell, Rams vs. Browns 54 Greg Dortch, Cardinals @ Steelers 55 Jalen Guyton, Chargers @ Patriots 56 Lynn Bowden Jr., Saints vs. Lions 57 Quentin Johnston, Chargers @ Patriots 58 Justin Watson, Chiefs @ Packers 59 Treylon Burks, Titans vs. Colts 60 Josh Reynolds, Lions @ Saints 61 Keith Kirkwood, Saints vs. Lions 62 Cedric Tillman, Browns @ Rams 63 Trey Palmer, Buccaneers vs. Panthers 64 A.T. Perry, Saints vs. Lions 65 Michael Gallup, Cowboys vs. Seahawks 66 JuJu Smith-Schuster, Patriots vs.
8324
Fantasy Football WR PPR Rankings Week 13: Who to start, best sleepers at wide receiver Broncos 50 Jonathan Mingo, Panthers @ Buccaneers 51 Jameson Williams, Lions @ Saints 52 Zay Jones, Jaguars vs. Bengals 53 Tutu Atwell, Rams vs. Browns 54 Greg Dortch, Cardinals @ Steelers 55 Jalen Guyton, Chargers @ Patriots 56 Lynn Bowden Jr., Saints vs. Lions 57 Quentin Johnston, Chargers @ Patriots 58 Justin Watson, Chiefs @ Packers 59 Treylon Burks, Titans vs. Colts 60 Josh Reynolds, Lions @ Saints 61 Keith Kirkwood, Saints vs. Lions 62 Cedric Tillman, Browns @ Rams 63 Trey Palmer, Buccaneers vs. Panthers 64 A.T. Perry, Saints vs. Lions 65 Michael Gallup, Cowboys vs. Seahawks 66 JuJu Smith-Schuster, Patriots vs. Chargers 67 Kalif Raymond, Lions @ Saints 68 DJ Chark, Panthers @ Buccaneers 69 Skyy Moore, Chiefs @ Packers 70 Dontayvion Wicks, Packers vs.
8325
Fantasy Football WR PPR Rankings Week 13: Who to start, best sleepers at wide receiver Browns 54 Greg Dortch, Cardinals @ Steelers 55 Jalen Guyton, Chargers @ Patriots 56 Lynn Bowden Jr., Saints vs. Lions 57 Quentin Johnston, Chargers @ Patriots 58 Justin Watson, Chiefs @ Packers 59 Treylon Burks, Titans vs. Colts 60 Josh Reynolds, Lions @ Saints 61 Keith Kirkwood, Saints vs. Lions 62 Cedric Tillman, Browns @ Rams 63 Trey Palmer, Buccaneers vs. Panthers 64 A.T. Perry, Saints vs. Lions 65 Michael Gallup, Cowboys vs. Seahawks 66 JuJu Smith-Schuster, Patriots vs. Chargers 67 Kalif Raymond, Lions @ Saints 68 DJ Chark, Panthers @ Buccaneers 69 Skyy Moore, Chiefs @ Packers 70 Dontayvion Wicks, Packers vs. Chiefs 71 Trenton Irwin, Bengals @ Jaguars 72 Nick Westbrook-Ikhine, Titans vs.
8326
Fantasy Football WR PPR Rankings Week 13: Who to start, best sleepers at wide receiver Lions 57 Quentin Johnston, Chargers @ Patriots 58 Justin Watson, Chiefs @ Packers 59 Treylon Burks, Titans vs. Colts 60 Josh Reynolds, Lions @ Saints 61 Keith Kirkwood, Saints vs. Lions 62 Cedric Tillman, Browns @ Rams 63 Trey Palmer, Buccaneers vs. Panthers 64 A.T. Perry, Saints vs. Lions 65 Michael Gallup, Cowboys vs. Seahawks 66 JuJu Smith-Schuster, Patriots vs. Chargers 67 Kalif Raymond, Lions @ Saints 68 DJ Chark, Panthers @ Buccaneers 69 Skyy Moore, Chiefs @ Packers 70 Dontayvion Wicks, Packers vs. Chiefs 71 Trenton Irwin, Bengals @ Jaguars 72 Nick Westbrook-Ikhine, Titans vs. Colts 73 Cedrick Wilson, Dolphins @ Commanders 74 Marquez Valdes-Scantling, Chiefs @ Packers 75 Alec Pierce, Colts @ Titans 76 Chris Moore, Titans vs.
8327
Fantasy Football WR PPR Rankings Week 13: Who to start, best sleepers at wide receiver Colts 60 Josh Reynolds, Lions @ Saints 61 Keith Kirkwood, Saints vs. Lions 62 Cedric Tillman, Browns @ Rams 63 Trey Palmer, Buccaneers vs. Panthers 64 A.T. Perry, Saints vs. Lions 65 Michael Gallup, Cowboys vs. Seahawks 66 JuJu Smith-Schuster, Patriots vs. Chargers 67 Kalif Raymond, Lions @ Saints 68 DJ Chark, Panthers @ Buccaneers 69 Skyy Moore, Chiefs @ Packers 70 Dontayvion Wicks, Packers vs. Chiefs 71 Trenton Irwin, Bengals @ Jaguars 72 Nick Westbrook-Ikhine, Titans vs. Colts 73 Cedrick Wilson, Dolphins @ Commanders 74 Marquez Valdes-Scantling, Chiefs @ Packers 75 Alec Pierce, Colts @ Titans 76 Chris Moore, Titans vs. Colts Week 13 WR PPR fantasy projections, rankings from Draft Sharks Draft Sharks projections for the new week will update every Tuesday and be constantly adjusted throughout the week We're proud to offer SN Fantasy readers an exclusive look at Draft Sharks’ award-winning projections and rankings every week.
8328
Fantasy Football WR PPR Rankings Week 13: Who to start, best sleepers at wide receiver Lions 65 Michael Gallup, Cowboys vs. Seahawks 66 JuJu Smith-Schuster, Patriots vs. Chargers 67 Kalif Raymond, Lions @ Saints 68 DJ Chark, Panthers @ Buccaneers 69 Skyy Moore, Chiefs @ Packers 70 Dontayvion Wicks, Packers vs. Chiefs 71 Trenton Irwin, Bengals @ Jaguars 72 Nick Westbrook-Ikhine, Titans vs. Colts 73 Cedrick Wilson, Dolphins @ Commanders 74 Marquez Valdes-Scantling, Chiefs @ Packers 75 Alec Pierce, Colts @ Titans 76 Chris Moore, Titans vs. Colts Week 13 WR PPR fantasy projections, rankings from Draft Sharks Draft Sharks projections for the new week will update every Tuesday and be constantly adjusted throughout the week We're proud to offer SN Fantasy readers an exclusive look at Draft Sharks’ award-winning projections and rankings every week. To see Draft Sharks' Week 13 3D floor-to-ceiling projections for wide receivers -- plus get access to all of Draft Sharks' industry-leading tools -- become a Draft Sharks' member today at the link below!
8329
Fantasy Football WR PPR Rankings Week 13: Who to start, best sleepers at wide receiver Chiefs 71 Trenton Irwin, Bengals @ Jaguars 72 Nick Westbrook-Ikhine, Titans vs. Colts 73 Cedrick Wilson, Dolphins @ Commanders 74 Marquez Valdes-Scantling, Chiefs @ Packers 75 Alec Pierce, Colts @ Titans 76 Chris Moore, Titans vs. Colts Week 13 WR PPR fantasy projections, rankings from Draft Sharks Draft Sharks projections for the new week will update every Tuesday and be constantly adjusted throughout the week We're proud to offer SN Fantasy readers an exclusive look at Draft Sharks’ award-winning projections and rankings every week. To see Draft Sharks' Week 13 3D floor-to-ceiling projections for wide receivers -- plus get access to all of Draft Sharks' industry-leading tools -- become a Draft Sharks' member today at the link below! TRY DRAFT SHARKS FREE: Dominate with exclusive tools, including Free-Agent Finder & Trade Navigator!
8330
The people who ruined the internet The alligator got my attention. Which, of course, was the point. When you hear that a 10-foot alligator is going to be released at a rooftop bar in South Florida, at a party for the people being accused of ruining the internet, you can’t quite stop yourself from being curious. If it was a link — “WATCH: 10-foot Gator Prepares to Maul Digital Marketers” — I would have clicked. But it was an IRL opportunity to meet the professionals who specialize in this kind of gimmick, the people turning online life into what one tech writer recently called a “search-optimized hellhole.” So I booked a plane ticket to the Sunshine State. I wanted to understand: what kind of human spends their days exploiting our dumbest impulses for traffic and profit? Who the hell are these people making money off of everyone else’s misery?
8331
The people who ruined the internet The alligator got my attention. Which, of course, was the point. When you hear that a 10-foot alligator is going to be released at a rooftop bar in South Florida, at a party for the people being accused of ruining the internet, you can’t quite stop yourself from being curious. If it was a link — “WATCH: 10-foot Gator Prepares to Maul Digital Marketers” — I would have clicked. But it was an IRL opportunity to meet the professionals who specialize in this kind of gimmick, the people turning online life into what one tech writer recently called a “search-optimized hellhole.” So I booked a plane ticket to the Sunshine State. I wanted to understand: what kind of human spends their days exploiting our dumbest impulses for traffic and profit? Who the hell are these people making money off of everyone else’s misery? After all, a lot of folks are unhappy, in 2023, with their ability to find information on the internet, which, for almost everyone, means the quality of Google Search results.
8332
The people who ruined the internet If it was a link — “WATCH: 10-foot Gator Prepares to Maul Digital Marketers” — I would have clicked. But it was an IRL opportunity to meet the professionals who specialize in this kind of gimmick, the people turning online life into what one tech writer recently called a “search-optimized hellhole.” So I booked a plane ticket to the Sunshine State. I wanted to understand: what kind of human spends their days exploiting our dumbest impulses for traffic and profit? Who the hell are these people making money off of everyone else’s misery? After all, a lot of folks are unhappy, in 2023, with their ability to find information on the internet, which, for almost everyone, means the quality of Google Search results. The links that pop up when they go looking for answers online, they say, are “absolutely unusable”; “garbage”; and “a nightmare” because “a lot of the content doesn’t feel authentic.” Some blame Google itself, asserting that an all-powerful, all-seeing, trillion-dollar corporation with a 90 percent market share for online search is corrupting our access to the truth.
8333
The people who ruined the internet I wanted to understand: what kind of human spends their days exploiting our dumbest impulses for traffic and profit? Who the hell are these people making money off of everyone else’s misery? After all, a lot of folks are unhappy, in 2023, with their ability to find information on the internet, which, for almost everyone, means the quality of Google Search results. The links that pop up when they go looking for answers online, they say, are “absolutely unusable”; “garbage”; and “a nightmare” because “a lot of the content doesn’t feel authentic.” Some blame Google itself, asserting that an all-powerful, all-seeing, trillion-dollar corporation with a 90 percent market share for online search is corrupting our access to the truth. But others blame the people I wanted to see in Florida, the ones who engage in the mysterious art of search engine optimization, or SEO.
8334
The people who ruined the internet I wanted to understand: what kind of human spends their days exploiting our dumbest impulses for traffic and profit? Who the hell are these people making money off of everyone else’s misery? After all, a lot of folks are unhappy, in 2023, with their ability to find information on the internet, which, for almost everyone, means the quality of Google Search results. The links that pop up when they go looking for answers online, they say, are “absolutely unusable”; “garbage”; and “a nightmare” because “a lot of the content doesn’t feel authentic.” Some blame Google itself, asserting that an all-powerful, all-seeing, trillion-dollar corporation with a 90 percent market share for online search is corrupting our access to the truth. But others blame the people I wanted to see in Florida, the ones who engage in the mysterious art of search engine optimization, or SEO. Doing SEO is less straightforward than buying the advertising space labeled “Sponsored” above organic search results; it’s more like the Wizard of Oz projecting his voice to magnify his authority.
8335
The people who ruined the internet After all, a lot of folks are unhappy, in 2023, with their ability to find information on the internet, which, for almost everyone, means the quality of Google Search results. The links that pop up when they go looking for answers online, they say, are “absolutely unusable”; “garbage”; and “a nightmare” because “a lot of the content doesn’t feel authentic.” Some blame Google itself, asserting that an all-powerful, all-seeing, trillion-dollar corporation with a 90 percent market share for online search is corrupting our access to the truth. But others blame the people I wanted to see in Florida, the ones who engage in the mysterious art of search engine optimization, or SEO. Doing SEO is less straightforward than buying the advertising space labeled “Sponsored” above organic search results; it’s more like the Wizard of Oz projecting his voice to magnify his authority. The goal is to tell the algorithm whatever it needs to hear for a site to appear as high up as possible in search results, leveraging Google’s supposed objectivity to lure people in and then, usually, show them some kind of advertising.
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The people who ruined the internet The links that pop up when they go looking for answers online, they say, are “absolutely unusable”; “garbage”; and “a nightmare” because “a lot of the content doesn’t feel authentic.” Some blame Google itself, asserting that an all-powerful, all-seeing, trillion-dollar corporation with a 90 percent market share for online search is corrupting our access to the truth. But others blame the people I wanted to see in Florida, the ones who engage in the mysterious art of search engine optimization, or SEO. Doing SEO is less straightforward than buying the advertising space labeled “Sponsored” above organic search results; it’s more like the Wizard of Oz projecting his voice to magnify his authority. The goal is to tell the algorithm whatever it needs to hear for a site to appear as high up as possible in search results, leveraging Google’s supposed objectivity to lure people in and then, usually, show them some kind of advertising. Voilà: a business model!
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The people who ruined the internet But others blame the people I wanted to see in Florida, the ones who engage in the mysterious art of search engine optimization, or SEO. Doing SEO is less straightforward than buying the advertising space labeled “Sponsored” above organic search results; it’s more like the Wizard of Oz projecting his voice to magnify his authority. The goal is to tell the algorithm whatever it needs to hear for a site to appear as high up as possible in search results, leveraging Google’s supposed objectivity to lure people in and then, usually, show them some kind of advertising. Voilà: a business model! Over time, SEO techniques have spread and become insidious, such that googling anything can now feel like looking up “sneaker” in the dictionary and finding a definition that sounds both incorrect and suspiciously as though it were written by someone promoting Nike (“footwear that allows you to just do it!”).
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The people who ruined the internet But others blame the people I wanted to see in Florida, the ones who engage in the mysterious art of search engine optimization, or SEO. Doing SEO is less straightforward than buying the advertising space labeled “Sponsored” above organic search results; it’s more like the Wizard of Oz projecting his voice to magnify his authority. The goal is to tell the algorithm whatever it needs to hear for a site to appear as high up as possible in search results, leveraging Google’s supposed objectivity to lure people in and then, usually, show them some kind of advertising. Voilà: a business model! Over time, SEO techniques have spread and become insidious, such that googling anything can now feel like looking up “sneaker” in the dictionary and finding a definition that sounds both incorrect and suspiciously as though it were written by someone promoting Nike (“footwear that allows you to just do it!”). Perhaps this is why nearly everyone hates SEO and the people who do it for a living: the practice seems to have successfully destroyed the illusion that the internet was ever about anything other than selling stuff.
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The people who ruined the internet Doing SEO is less straightforward than buying the advertising space labeled “Sponsored” above organic search results; it’s more like the Wizard of Oz projecting his voice to magnify his authority. The goal is to tell the algorithm whatever it needs to hear for a site to appear as high up as possible in search results, leveraging Google’s supposed objectivity to lure people in and then, usually, show them some kind of advertising. Voilà: a business model! Over time, SEO techniques have spread and become insidious, such that googling anything can now feel like looking up “sneaker” in the dictionary and finding a definition that sounds both incorrect and suspiciously as though it were written by someone promoting Nike (“footwear that allows you to just do it!”). Perhaps this is why nearly everyone hates SEO and the people who do it for a living: the practice seems to have successfully destroyed the illusion that the internet was ever about anything other than selling stuff. So who ends up with a career in SEO?
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The people who ruined the internet The goal is to tell the algorithm whatever it needs to hear for a site to appear as high up as possible in search results, leveraging Google’s supposed objectivity to lure people in and then, usually, show them some kind of advertising. Voilà: a business model! Over time, SEO techniques have spread and become insidious, such that googling anything can now feel like looking up “sneaker” in the dictionary and finding a definition that sounds both incorrect and suspiciously as though it were written by someone promoting Nike (“footwear that allows you to just do it!”). Perhaps this is why nearly everyone hates SEO and the people who do it for a living: the practice seems to have successfully destroyed the illusion that the internet was ever about anything other than selling stuff. So who ends up with a career in SEO? The stereotype is that of a hustler: a content goblin willing to eschew rules, morals, and good taste in exchange for eyeballs and mountains of cash.
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The people who ruined the internet Voilà: a business model! Over time, SEO techniques have spread and become insidious, such that googling anything can now feel like looking up “sneaker” in the dictionary and finding a definition that sounds both incorrect and suspiciously as though it were written by someone promoting Nike (“footwear that allows you to just do it!”). Perhaps this is why nearly everyone hates SEO and the people who do it for a living: the practice seems to have successfully destroyed the illusion that the internet was ever about anything other than selling stuff. So who ends up with a career in SEO? The stereotype is that of a hustler: a content goblin willing to eschew rules, morals, and good taste in exchange for eyeballs and mountains of cash. A nihilist in it for the thrills, a prankster gleeful about getting away with something. “This is modern-day pirate shit, as close as you can get,” explained Cade Lee, who prepared me over the phone for what to expect in Florida based on over a decade working in SEO.
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The people who ruined the internet Perhaps this is why nearly everyone hates SEO and the people who do it for a living: the practice seems to have successfully destroyed the illusion that the internet was ever about anything other than selling stuff. So who ends up with a career in SEO? The stereotype is that of a hustler: a content goblin willing to eschew rules, morals, and good taste in exchange for eyeballs and mountains of cash. A nihilist in it for the thrills, a prankster gleeful about getting away with something. “This is modern-day pirate shit, as close as you can get,” explained Cade Lee, who prepared me over the phone for what to expect in Florida based on over a decade working in SEO. What Lee said he’s noticed most at SEO conferences and SEO networking events is a certain arrogance. “There’s definitely an ego among all of them,” he told me. “You succeed, and now you’re a genius.
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The people who ruined the internet Perhaps this is why nearly everyone hates SEO and the people who do it for a living: the practice seems to have successfully destroyed the illusion that the internet was ever about anything other than selling stuff. So who ends up with a career in SEO? The stereotype is that of a hustler: a content goblin willing to eschew rules, morals, and good taste in exchange for eyeballs and mountains of cash. A nihilist in it for the thrills, a prankster gleeful about getting away with something. “This is modern-day pirate shit, as close as you can get,” explained Cade Lee, who prepared me over the phone for what to expect in Florida based on over a decade working in SEO. What Lee said he’s noticed most at SEO conferences and SEO networking events is a certain arrogance. “There’s definitely an ego among all of them,” he told me. “You succeed, and now you’re a genius. Now you’ve outdone Google.” The more I thought about search engine optimization and how a bunch of megalomaniacal jerks were degrading our collective sense of reality because they wanted to buy Lamborghinis and prove they could vanquish the almighty algorithm — which, technically, constitutes many algorithms, but we think of as a single force — the more I looked forward to going to Florida for this alligator party.
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The people who ruined the internet A nihilist in it for the thrills, a prankster gleeful about getting away with something. “This is modern-day pirate shit, as close as you can get,” explained Cade Lee, who prepared me over the phone for what to expect in Florida based on over a decade working in SEO. What Lee said he’s noticed most at SEO conferences and SEO networking events is a certain arrogance. “There’s definitely an ego among all of them,” he told me. “You succeed, and now you’re a genius. Now you’ve outdone Google.” The more I thought about search engine optimization and how a bunch of megalomaniacal jerks were degrading our collective sense of reality because they wanted to buy Lamborghinis and prove they could vanquish the almighty algorithm — which, technically, constitutes many algorithms, but we think of as a single force — the more I looked forward to going to Florida for this alligator party. Maybe, I thought, I would get to see someone who made millions clogging the internet with bullshit get the ultimate comeuppance.
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The people who ruined the internet What Lee said he’s noticed most at SEO conferences and SEO networking events is a certain arrogance. “There’s definitely an ego among all of them,” he told me. “You succeed, and now you’re a genius. Now you’ve outdone Google.” The more I thought about search engine optimization and how a bunch of megalomaniacal jerks were degrading our collective sense of reality because they wanted to buy Lamborghinis and prove they could vanquish the almighty algorithm — which, technically, constitutes many algorithms, but we think of as a single force — the more I looked forward to going to Florida for this alligator party. Maybe, I thought, I would get to see someone who made millions clogging the internet with bullshit get the ultimate comeuppance. Maybe an SEO professional would get attacked by a gigantic, prehistoric-looking reptile right there in front of me.
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The people who ruined the internet What Lee said he’s noticed most at SEO conferences and SEO networking events is a certain arrogance. “There’s definitely an ego among all of them,” he told me. “You succeed, and now you’re a genius. Now you’ve outdone Google.” The more I thought about search engine optimization and how a bunch of megalomaniacal jerks were degrading our collective sense of reality because they wanted to buy Lamborghinis and prove they could vanquish the almighty algorithm — which, technically, constitutes many algorithms, but we think of as a single force — the more I looked forward to going to Florida for this alligator party. Maybe, I thought, I would get to see someone who made millions clogging the internet with bullshit get the ultimate comeuppance. Maybe an SEO professional would get attacked by a gigantic, prehistoric-looking reptile right there in front of me. Maybe I could even repackage such a tragedy into a sensationalized anecdote for a viral article about the people who do SEO for a living, strongly implying that nature was here to punish the bad guy while somehow also assuming the ethical high ground and pretending I hadn’t been hoping this exact thing would happen from the start.
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The people who ruined the internet Maybe, I thought, I would get to see someone who made millions clogging the internet with bullshit get the ultimate comeuppance. Maybe an SEO professional would get attacked by a gigantic, prehistoric-looking reptile right there in front of me. Maybe I could even repackage such a tragedy into a sensationalized anecdote for a viral article about the people who do SEO for a living, strongly implying that nature was here to punish the bad guy while somehow also assuming the ethical high ground and pretending I hadn’t been hoping this exact thing would happen from the start. Because I, too, use Google. I, too, want reliable and relevant things to come up when I look through this vast compendium of human knowledge. And I, too, enjoy the sweet taste of revenge. The first thing that went wrong at the alligator party was the alligator was only five and a half feet long, not 10 feet, as advertised. Classic clickbait!
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The people who ruined the internet Maybe an SEO professional would get attacked by a gigantic, prehistoric-looking reptile right there in front of me. Maybe I could even repackage such a tragedy into a sensationalized anecdote for a viral article about the people who do SEO for a living, strongly implying that nature was here to punish the bad guy while somehow also assuming the ethical high ground and pretending I hadn’t been hoping this exact thing would happen from the start. Because I, too, use Google. I, too, want reliable and relevant things to come up when I look through this vast compendium of human knowledge. And I, too, enjoy the sweet taste of revenge. The first thing that went wrong at the alligator party was the alligator was only five and a half feet long, not 10 feet, as advertised. Classic clickbait! The second thing that went wrong at the alligator party was that I found almost everyone I met to be sympathetic, or at least nice enough not to want to see them get maimed by a five-and-a-half-foot alligator.
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The people who ruined the internet Maybe I could even repackage such a tragedy into a sensationalized anecdote for a viral article about the people who do SEO for a living, strongly implying that nature was here to punish the bad guy while somehow also assuming the ethical high ground and pretending I hadn’t been hoping this exact thing would happen from the start. Because I, too, use Google. I, too, want reliable and relevant things to come up when I look through this vast compendium of human knowledge. And I, too, enjoy the sweet taste of revenge. The first thing that went wrong at the alligator party was the alligator was only five and a half feet long, not 10 feet, as advertised. Classic clickbait! The second thing that went wrong at the alligator party was that I found almost everyone I met to be sympathetic, or at least nice enough not to want to see them get maimed by a five-and-a-half-foot alligator. My harshest assessment of the 200 digital marketers taking shots and swaying to a dancehall reggae band was that they dressed like they lived in Florida, which almost all of them did.
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The people who ruined the internet Because I, too, use Google. I, too, want reliable and relevant things to come up when I look through this vast compendium of human knowledge. And I, too, enjoy the sweet taste of revenge. The first thing that went wrong at the alligator party was the alligator was only five and a half feet long, not 10 feet, as advertised. Classic clickbait! The second thing that went wrong at the alligator party was that I found almost everyone I met to be sympathetic, or at least nice enough not to want to see them get maimed by a five-and-a-half-foot alligator. My harshest assessment of the 200 digital marketers taking shots and swaying to a dancehall reggae band was that they dressed like they lived in Florida, which almost all of them did. Take Missy Ward, a blonde in an orange bandage dress so tight she told me she couldn’t take full steps.
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The people who ruined the internet Because I, too, use Google. I, too, want reliable and relevant things to come up when I look through this vast compendium of human knowledge. And I, too, enjoy the sweet taste of revenge. The first thing that went wrong at the alligator party was the alligator was only five and a half feet long, not 10 feet, as advertised. Classic clickbait! The second thing that went wrong at the alligator party was that I found almost everyone I met to be sympathetic, or at least nice enough not to want to see them get maimed by a five-and-a-half-foot alligator. My harshest assessment of the 200 digital marketers taking shots and swaying to a dancehall reggae band was that they dressed like they lived in Florida, which almost all of them did. Take Missy Ward, a blonde in an orange bandage dress so tight she told me she couldn’t take full steps. She laughed as she explained that she’d ordered the dress on Amazon and hadn’t tried it on until the day of the alligator party.
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The people who ruined the internet And I, too, enjoy the sweet taste of revenge. The first thing that went wrong at the alligator party was the alligator was only five and a half feet long, not 10 feet, as advertised. Classic clickbait! The second thing that went wrong at the alligator party was that I found almost everyone I met to be sympathetic, or at least nice enough not to want to see them get maimed by a five-and-a-half-foot alligator. My harshest assessment of the 200 digital marketers taking shots and swaying to a dancehall reggae band was that they dressed like they lived in Florida, which almost all of them did. Take Missy Ward, a blonde in an orange bandage dress so tight she told me she couldn’t take full steps. She laughed as she explained that she’d ordered the dress on Amazon and hadn’t tried it on until the day of the alligator party. Ward had a feisty, wry energy that made me want to root for her.
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The people who ruined the internet Classic clickbait! The second thing that went wrong at the alligator party was that I found almost everyone I met to be sympathetic, or at least nice enough not to want to see them get maimed by a five-and-a-half-foot alligator. My harshest assessment of the 200 digital marketers taking shots and swaying to a dancehall reggae band was that they dressed like they lived in Florida, which almost all of them did. Take Missy Ward, a blonde in an orange bandage dress so tight she told me she couldn’t take full steps. She laughed as she explained that she’d ordered the dress on Amazon and hadn’t tried it on until the day of the alligator party. Ward had a feisty, wry energy that made me want to root for her. When she started doing SEO in 1998, she said, it was “five girls and all dudes.” She eventually sold her company for $40 million. Somehow, in the moment, I was psyched to hear this.
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The people who ruined the internet My harshest assessment of the 200 digital marketers taking shots and swaying to a dancehall reggae band was that they dressed like they lived in Florida, which almost all of them did. Take Missy Ward, a blonde in an orange bandage dress so tight she told me she couldn’t take full steps. She laughed as she explained that she’d ordered the dress on Amazon and hadn’t tried it on until the day of the alligator party. Ward had a feisty, wry energy that made me want to root for her. When she started doing SEO in 1998, she said, it was “five girls and all dudes.” She eventually sold her company for $40 million. Somehow, in the moment, I was psyched to hear this. She was being so patient, explaining the history of SEO and suggesting other people for me to reach out to. I should really go talk with that guy across the room, who had a long-running podcast about SEO, she said, the one in the sky blue polo.
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The people who ruined the internet Take Missy Ward, a blonde in an orange bandage dress so tight she told me she couldn’t take full steps. She laughed as she explained that she’d ordered the dress on Amazon and hadn’t tried it on until the day of the alligator party. Ward had a feisty, wry energy that made me want to root for her. When she started doing SEO in 1998, she said, it was “five girls and all dudes.” She eventually sold her company for $40 million. Somehow, in the moment, I was psyched to hear this. She was being so patient, explaining the history of SEO and suggesting other people for me to reach out to. I should really go talk with that guy across the room, who had a long-running podcast about SEO, she said, the one in the sky blue polo. His name was Daron Babin, and I quickly learned he was just the kind of “modern-day pirate shit” guy I’d been warned about: thrilled at the opportunity to recount the brilliant trickery that had allowed him to line his pockets.
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The people who ruined the internet Ward had a feisty, wry energy that made me want to root for her. When she started doing SEO in 1998, she said, it was “five girls and all dudes.” She eventually sold her company for $40 million. Somehow, in the moment, I was psyched to hear this. She was being so patient, explaining the history of SEO and suggesting other people for me to reach out to. I should really go talk with that guy across the room, who had a long-running podcast about SEO, she said, the one in the sky blue polo. His name was Daron Babin, and I quickly learned he was just the kind of “modern-day pirate shit” guy I’d been warned about: thrilled at the opportunity to recount the brilliant trickery that had allowed him to line his pockets. His SEO career got going in 1994, before Google even existed. “The air of manipulation was insane,” Babin told me.
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The people who ruined the internet When she started doing SEO in 1998, she said, it was “five girls and all dudes.” She eventually sold her company for $40 million. Somehow, in the moment, I was psyched to hear this. She was being so patient, explaining the history of SEO and suggesting other people for me to reach out to. I should really go talk with that guy across the room, who had a long-running podcast about SEO, she said, the one in the sky blue polo. His name was Daron Babin, and I quickly learned he was just the kind of “modern-day pirate shit” guy I’d been warned about: thrilled at the opportunity to recount the brilliant trickery that had allowed him to line his pockets. His SEO career got going in 1994, before Google even existed. “The air of manipulation was insane,” Babin told me. “We had this weird community of geeks and nerds, and we all talked to each other about how we were beating the algorithms up,” he said.
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The people who ruined the internet Somehow, in the moment, I was psyched to hear this. She was being so patient, explaining the history of SEO and suggesting other people for me to reach out to. I should really go talk with that guy across the room, who had a long-running podcast about SEO, she said, the one in the sky blue polo. His name was Daron Babin, and I quickly learned he was just the kind of “modern-day pirate shit” guy I’d been warned about: thrilled at the opportunity to recount the brilliant trickery that had allowed him to line his pockets. His SEO career got going in 1994, before Google even existed. “The air of manipulation was insane,” Babin told me. “We had this weird community of geeks and nerds, and we all talked to each other about how we were beating the algorithms up,” he said. “People were trying to outrank other people just for bragging rights.” We were chatting on a patio overlooking the Atlantic Ocean, between the buffet and the band, when the host of the alligator party, Darren Blatt, came up to say how glad he was that I’d found Daron Babin.
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The people who ruined the internet His name was Daron Babin, and I quickly learned he was just the kind of “modern-day pirate shit” guy I’d been warned about: thrilled at the opportunity to recount the brilliant trickery that had allowed him to line his pockets. His SEO career got going in 1994, before Google even existed. “The air of manipulation was insane,” Babin told me. “We had this weird community of geeks and nerds, and we all talked to each other about how we were beating the algorithms up,” he said. “People were trying to outrank other people just for bragging rights.” We were chatting on a patio overlooking the Atlantic Ocean, between the buffet and the band, when the host of the alligator party, Darren Blatt, came up to say how glad he was that I’d found Daron Babin. “It was like I won the lottery, and I didn’t know how long it would last.” Darren and Daron (pronounced the same way) have been friends for decades, since the era when Darren “D-Money” Blatt would throw rap star-studded internet marketing shindigs during the Adult Video News Awards in Vegas, back when sex sites were among the most advanced in technology, and Daron Babin was using SEO to promote offshore casinos and Viagra (“We were outranking Pfizer!”).
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The people who ruined the internet “We had this weird community of geeks and nerds, and we all talked to each other about how we were beating the algorithms up,” he said. “People were trying to outrank other people just for bragging rights.” We were chatting on a patio overlooking the Atlantic Ocean, between the buffet and the band, when the host of the alligator party, Darren Blatt, came up to say how glad he was that I’d found Daron Babin. “It was like I won the lottery, and I didn’t know how long it would last.” Darren and Daron (pronounced the same way) have been friends for decades, since the era when Darren “D-Money” Blatt would throw rap star-studded internet marketing shindigs during the Adult Video News Awards in Vegas, back when sex sites were among the most advanced in technology, and Daron Babin was using SEO to promote offshore casinos and Viagra (“We were outranking Pfizer!”). Together, Darren and Daron managed to milk all three of the early online cash cows: porn, pills, and gambling.
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The people who ruined the internet “People were trying to outrank other people just for bragging rights.” We were chatting on a patio overlooking the Atlantic Ocean, between the buffet and the band, when the host of the alligator party, Darren Blatt, came up to say how glad he was that I’d found Daron Babin. “It was like I won the lottery, and I didn’t know how long it would last.” Darren and Daron (pronounced the same way) have been friends for decades, since the era when Darren “D-Money” Blatt would throw rap star-studded internet marketing shindigs during the Adult Video News Awards in Vegas, back when sex sites were among the most advanced in technology, and Daron Babin was using SEO to promote offshore casinos and Viagra (“We were outranking Pfizer!”). Together, Darren and Daron managed to milk all three of the early online cash cows: porn, pills, and gambling. As the internet became more regulated and mainstream, around the turn of the century, Darren noticed Daron’s SEO skills were increasingly in demand.
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The people who ruined the internet “It was like I won the lottery, and I didn’t know how long it would last.” Darren and Daron (pronounced the same way) have been friends for decades, since the era when Darren “D-Money” Blatt would throw rap star-studded internet marketing shindigs during the Adult Video News Awards in Vegas, back when sex sites were among the most advanced in technology, and Daron Babin was using SEO to promote offshore casinos and Viagra (“We were outranking Pfizer!”). Together, Darren and Daron managed to milk all three of the early online cash cows: porn, pills, and gambling. As the internet became more regulated and mainstream, around the turn of the century, Darren noticed Daron’s SEO skills were increasingly in demand. “I told him that he was missing the boat, that he needed to be a consultant and charge a few grand,” Darren said. Daron took the advice, asking for $2,000 a day, and watched his career explode.
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The people who ruined the internet Together, Darren and Daron managed to milk all three of the early online cash cows: porn, pills, and gambling. As the internet became more regulated and mainstream, around the turn of the century, Darren noticed Daron’s SEO skills were increasingly in demand. “I told him that he was missing the boat, that he needed to be a consultant and charge a few grand,” Darren said. Daron took the advice, asking for $2,000 a day, and watched his career explode. “I would wake up in a city and not know what time zone I was in,” he recalled. To slow the pace, he upped it to $5,000 a day, but “it seemed the more I raised my rates, the more gigs I was getting.” Nowadays, he mostly invests in cannabis and psychedelics. SEO just got to be too complicated for not enough money, he told me. Ward had told me the same thing, that she had stopped focusing on SEO years ago.
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The people who ruined the internet As the internet became more regulated and mainstream, around the turn of the century, Darren noticed Daron’s SEO skills were increasingly in demand. “I told him that he was missing the boat, that he needed to be a consultant and charge a few grand,” Darren said. Daron took the advice, asking for $2,000 a day, and watched his career explode. “I would wake up in a city and not know what time zone I was in,” he recalled. To slow the pace, he upped it to $5,000 a day, but “it seemed the more I raised my rates, the more gigs I was getting.” Nowadays, he mostly invests in cannabis and psychedelics. SEO just got to be too complicated for not enough money, he told me. Ward had told me the same thing, that she had stopped focusing on SEO years ago. I was considering how it was possible that so many people have been complaining recently about SEO ruining the internet if these people were telling me the SEO business is in decline when I met Jairo Bastilla.
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The people who ruined the internet “I told him that he was missing the boat, that he needed to be a consultant and charge a few grand,” Darren said. Daron took the advice, asking for $2,000 a day, and watched his career explode. “I would wake up in a city and not know what time zone I was in,” he recalled. To slow the pace, he upped it to $5,000 a day, but “it seemed the more I raised my rates, the more gigs I was getting.” Nowadays, he mostly invests in cannabis and psychedelics. SEO just got to be too complicated for not enough money, he told me. Ward had told me the same thing, that she had stopped focusing on SEO years ago. I was considering how it was possible that so many people have been complaining recently about SEO ruining the internet if these people were telling me the SEO business is in decline when I met Jairo Bastilla. He was the kind of tall, charming man who described himself multiple times as “a nerd,” and he pointed out that even though working directly with search engine rankings is “no longer monetizing at the highest payout,” the same “core knowledge of SEO” remains relevant for everything from native advertising to social media.
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The people who ruined the internet To slow the pace, he upped it to $5,000 a day, but “it seemed the more I raised my rates, the more gigs I was getting.” Nowadays, he mostly invests in cannabis and psychedelics. SEO just got to be too complicated for not enough money, he told me. Ward had told me the same thing, that she had stopped focusing on SEO years ago. I was considering how it was possible that so many people have been complaining recently about SEO ruining the internet if these people were telling me the SEO business is in decline when I met Jairo Bastilla. He was the kind of tall, charming man who described himself multiple times as “a nerd,” and he pointed out that even though working directly with search engine rankings is “no longer monetizing at the highest payout,” the same “core knowledge of SEO” remains relevant for everything from native advertising to social media. Translation? SEO is now baked into everything.
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The people who ruined the internet To slow the pace, he upped it to $5,000 a day, but “it seemed the more I raised my rates, the more gigs I was getting.” Nowadays, he mostly invests in cannabis and psychedelics. SEO just got to be too complicated for not enough money, he told me. Ward had told me the same thing, that she had stopped focusing on SEO years ago. I was considering how it was possible that so many people have been complaining recently about SEO ruining the internet if these people were telling me the SEO business is in decline when I met Jairo Bastilla. He was the kind of tall, charming man who described himself multiple times as “a nerd,” and he pointed out that even though working directly with search engine rankings is “no longer monetizing at the highest payout,” the same “core knowledge of SEO” remains relevant for everything from native advertising to social media. Translation? SEO is now baked into everything. Bastilla, for example, specializes in email campaigns, which he called “deliverability.” As a person who militantly unsubscribes to any and all marketing emails, I suddenly felt claustrophobic, surrounded by people who annoy the rest of us for a living.
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The people who ruined the internet Ward had told me the same thing, that she had stopped focusing on SEO years ago. I was considering how it was possible that so many people have been complaining recently about SEO ruining the internet if these people were telling me the SEO business is in decline when I met Jairo Bastilla. He was the kind of tall, charming man who described himself multiple times as “a nerd,” and he pointed out that even though working directly with search engine rankings is “no longer monetizing at the highest payout,” the same “core knowledge of SEO” remains relevant for everything from native advertising to social media. Translation? SEO is now baked into everything. Bastilla, for example, specializes in email campaigns, which he called “deliverability.” As a person who militantly unsubscribes to any and all marketing emails, I suddenly felt claustrophobic, surrounded by people who annoy the rest of us for a living. Why does it always seem to surprise me, even after all these years, that the way we behave on the internet is often quite different from how we act in real life?
8369
The people who ruined the internet He was the kind of tall, charming man who described himself multiple times as “a nerd,” and he pointed out that even though working directly with search engine rankings is “no longer monetizing at the highest payout,” the same “core knowledge of SEO” remains relevant for everything from native advertising to social media. Translation? SEO is now baked into everything. Bastilla, for example, specializes in email campaigns, which he called “deliverability.” As a person who militantly unsubscribes to any and all marketing emails, I suddenly felt claustrophobic, surrounded by people who annoy the rest of us for a living. Why does it always seem to surprise me, even after all these years, that the way we behave on the internet is often quite different from how we act in real life? I wandered off to wait in line for a drink, where I noticed several people nonchalantly making space in a corner, as if to move out of the way for a bartender carrying empty glasses.
8370
The people who ruined the internet Translation? SEO is now baked into everything. Bastilla, for example, specializes in email campaigns, which he called “deliverability.” As a person who militantly unsubscribes to any and all marketing emails, I suddenly felt claustrophobic, surrounded by people who annoy the rest of us for a living. Why does it always seem to surprise me, even after all these years, that the way we behave on the internet is often quite different from how we act in real life? I wandered off to wait in line for a drink, where I noticed several people nonchalantly making space in a corner, as if to move out of the way for a bartender carrying empty glasses. There, squirming along the ground, was the alligator himself, wagging his tail, snout held shut by a thin strip of electrical tape. His handler was nowhere in sight. It was an unsettling vision, a predator pretending to be just another party guest. “They should untape the mouth!” someone shouted.
8371
The people who ruined the internet Why does it always seem to surprise me, even after all these years, that the way we behave on the internet is often quite different from how we act in real life? I wandered off to wait in line for a drink, where I noticed several people nonchalantly making space in a corner, as if to move out of the way for a bartender carrying empty glasses. There, squirming along the ground, was the alligator himself, wagging his tail, snout held shut by a thin strip of electrical tape. His handler was nowhere in sight. It was an unsettling vision, a predator pretending to be just another party guest. “They should untape the mouth!” someone shouted. “I’m not even scared.” As sunset turned to dusk, I found Daron Babin again, and he started telling me about one of his signature moves, back in the ’90s, involving fake domain names: “I could make it look like it was somebody else, but it actually redirected to me!” What he and his competitors did was legal but well beyond what the dominant search engine allowed.
8372
The people who ruined the internet I wandered off to wait in line for a drink, where I noticed several people nonchalantly making space in a corner, as if to move out of the way for a bartender carrying empty glasses. There, squirming along the ground, was the alligator himself, wagging his tail, snout held shut by a thin strip of electrical tape. His handler was nowhere in sight. It was an unsettling vision, a predator pretending to be just another party guest. “They should untape the mouth!” someone shouted. “I’m not even scared.” As sunset turned to dusk, I found Daron Babin again, and he started telling me about one of his signature moves, back in the ’90s, involving fake domain names: “I could make it look like it was somebody else, but it actually redirected to me!” What he and his competitors did was legal but well beyond what the dominant search engine allowed. He never faced any consequences, but in the end, internet users at large felt the effects: “It muddied up Yahoo, ultimately,” he said, “but while it worked, we banked.” The situation sounded familiar.
8373
The people who ruined the internet There, squirming along the ground, was the alligator himself, wagging his tail, snout held shut by a thin strip of electrical tape. His handler was nowhere in sight. It was an unsettling vision, a predator pretending to be just another party guest. “They should untape the mouth!” someone shouted. “I’m not even scared.” As sunset turned to dusk, I found Daron Babin again, and he started telling me about one of his signature moves, back in the ’90s, involving fake domain names: “I could make it look like it was somebody else, but it actually redirected to me!” What he and his competitors did was legal but well beyond what the dominant search engine allowed. He never faced any consequences, but in the end, internet users at large felt the effects: “It muddied up Yahoo, ultimately,” he said, “but while it worked, we banked.” The situation sounded familiar. But I liked Babin. He was funny and smart, a keen observer of the SEO world.
8374
The people who ruined the internet His handler was nowhere in sight. It was an unsettling vision, a predator pretending to be just another party guest. “They should untape the mouth!” someone shouted. “I’m not even scared.” As sunset turned to dusk, I found Daron Babin again, and he started telling me about one of his signature moves, back in the ’90s, involving fake domain names: “I could make it look like it was somebody else, but it actually redirected to me!” What he and his competitors did was legal but well beyond what the dominant search engine allowed. He never faced any consequences, but in the end, internet users at large felt the effects: “It muddied up Yahoo, ultimately,” he said, “but while it worked, we banked.” The situation sounded familiar. But I liked Babin. He was funny and smart, a keen observer of the SEO world. “We’re entering a very weird time, technologically, with AI, from an optimization standpoint,” he told me.
8375
The people who ruined the internet “They should untape the mouth!” someone shouted. “I’m not even scared.” As sunset turned to dusk, I found Daron Babin again, and he started telling me about one of his signature moves, back in the ’90s, involving fake domain names: “I could make it look like it was somebody else, but it actually redirected to me!” What he and his competitors did was legal but well beyond what the dominant search engine allowed. He never faced any consequences, but in the end, internet users at large felt the effects: “It muddied up Yahoo, ultimately,” he said, “but while it worked, we banked.” The situation sounded familiar. But I liked Babin. He was funny and smart, a keen observer of the SEO world. “We’re entering a very weird time, technologically, with AI, from an optimization standpoint,” he told me. Anyone who thought the internet was already saturated with SEO-oriented content should buckle up.
8376
The people who ruined the internet “I’m not even scared.” As sunset turned to dusk, I found Daron Babin again, and he started telling me about one of his signature moves, back in the ’90s, involving fake domain names: “I could make it look like it was somebody else, but it actually redirected to me!” What he and his competitors did was legal but well beyond what the dominant search engine allowed. He never faced any consequences, but in the end, internet users at large felt the effects: “It muddied up Yahoo, ultimately,” he said, “but while it worked, we banked.” The situation sounded familiar. But I liked Babin. He was funny and smart, a keen observer of the SEO world. “We’re entering a very weird time, technologically, with AI, from an optimization standpoint,” he told me. Anyone who thought the internet was already saturated with SEO-oriented content should buckle up. “All the assholes that are out there paying shitty link-building companies to build shitty articles,” he said, “now they can go and use the free version of GPT.” Soon, he said, Google results would be even worse, dominated entirely by AI-generated crap designed to please the algorithms, produced and published at volumes far beyond anything humans could create, far beyond anything we’d ever seen before.
8377
The people who ruined the internet He never faced any consequences, but in the end, internet users at large felt the effects: “It muddied up Yahoo, ultimately,” he said, “but while it worked, we banked.” The situation sounded familiar. But I liked Babin. He was funny and smart, a keen observer of the SEO world. “We’re entering a very weird time, technologically, with AI, from an optimization standpoint,” he told me. Anyone who thought the internet was already saturated with SEO-oriented content should buckle up. “All the assholes that are out there paying shitty link-building companies to build shitty articles,” he said, “now they can go and use the free version of GPT.” Soon, he said, Google results would be even worse, dominated entirely by AI-generated crap designed to please the algorithms, produced and published at volumes far beyond anything humans could create, far beyond anything we’d ever seen before. “They’re not gonna be able to stop the onslaught of it,” he said.
8378
The people who ruined the internet But I liked Babin. He was funny and smart, a keen observer of the SEO world. “We’re entering a very weird time, technologically, with AI, from an optimization standpoint,” he told me. Anyone who thought the internet was already saturated with SEO-oriented content should buckle up. “All the assholes that are out there paying shitty link-building companies to build shitty articles,” he said, “now they can go and use the free version of GPT.” Soon, he said, Google results would be even worse, dominated entirely by AI-generated crap designed to please the algorithms, produced and published at volumes far beyond anything humans could create, far beyond anything we’d ever seen before. “They’re not gonna be able to stop the onslaught of it,” he said. Then he laughed and laughed, thinking about how puny and irrelevant Google seemed in comparison to the next generation of automated SEO.
8379
The people who ruined the internet But I liked Babin. He was funny and smart, a keen observer of the SEO world. “We’re entering a very weird time, technologically, with AI, from an optimization standpoint,” he told me. Anyone who thought the internet was already saturated with SEO-oriented content should buckle up. “All the assholes that are out there paying shitty link-building companies to build shitty articles,” he said, “now they can go and use the free version of GPT.” Soon, he said, Google results would be even worse, dominated entirely by AI-generated crap designed to please the algorithms, produced and published at volumes far beyond anything humans could create, far beyond anything we’d ever seen before. “They’re not gonna be able to stop the onslaught of it,” he said. Then he laughed and laughed, thinking about how puny and irrelevant Google seemed in comparison to the next generation of automated SEO. “You can’t stop it!” Once I was safe at home, my alligator attack bluster having deflated into an irrepressible affection for clever scoundrels, mixed with fear about the future promised by said scoundrels, I decided to seek a broader range of the people who do SEO for a living.
8380
The people who ruined the internet “All the assholes that are out there paying shitty link-building companies to build shitty articles,” he said, “now they can go and use the free version of GPT.” Soon, he said, Google results would be even worse, dominated entirely by AI-generated crap designed to please the algorithms, produced and published at volumes far beyond anything humans could create, far beyond anything we’d ever seen before. “They’re not gonna be able to stop the onslaught of it,” he said. Then he laughed and laughed, thinking about how puny and irrelevant Google seemed in comparison to the next generation of automated SEO. “You can’t stop it!” Once I was safe at home, my alligator attack bluster having deflated into an irrepressible affection for clever scoundrels, mixed with fear about the future promised by said scoundrels, I decided to seek a broader range of the people who do SEO for a living. Perhaps the ones who live in Florida were simply too, well, Florida, and the ones who live elsewhere might be more principled?
8381
The people who ruined the internet “They’re not gonna be able to stop the onslaught of it,” he said. Then he laughed and laughed, thinking about how puny and irrelevant Google seemed in comparison to the next generation of automated SEO. “You can’t stop it!” Once I was safe at home, my alligator attack bluster having deflated into an irrepressible affection for clever scoundrels, mixed with fear about the future promised by said scoundrels, I decided to seek a broader range of the people who do SEO for a living. Perhaps the ones who live in Florida were simply too, well, Florida, and the ones who live elsewhere might be more principled? An old contact heard I was writing about SEO and suggested I find a man he called Legendary Lars: “He was an absolute god in that space.” I tracked down Lars Mapstead in Northern California, where he was preparing to run for president in 2024 as a Libertarian.
8382
The people who ruined the internet “They’re not gonna be able to stop the onslaught of it,” he said. Then he laughed and laughed, thinking about how puny and irrelevant Google seemed in comparison to the next generation of automated SEO. “You can’t stop it!” Once I was safe at home, my alligator attack bluster having deflated into an irrepressible affection for clever scoundrels, mixed with fear about the future promised by said scoundrels, I decided to seek a broader range of the people who do SEO for a living. Perhaps the ones who live in Florida were simply too, well, Florida, and the ones who live elsewhere might be more principled? An old contact heard I was writing about SEO and suggested I find a man he called Legendary Lars: “He was an absolute god in that space.” I tracked down Lars Mapstead in Northern California, where he was preparing to run for president in 2024 as a Libertarian. Mapstead spent the first two years of his life in a Volkswagen van traveling the Pacific coast before his hippie parents settled on a Big Sur property with goats, chickens, and no electricity.
8383
The people who ruined the internet “You can’t stop it!” Once I was safe at home, my alligator attack bluster having deflated into an irrepressible affection for clever scoundrels, mixed with fear about the future promised by said scoundrels, I decided to seek a broader range of the people who do SEO for a living. Perhaps the ones who live in Florida were simply too, well, Florida, and the ones who live elsewhere might be more principled? An old contact heard I was writing about SEO and suggested I find a man he called Legendary Lars: “He was an absolute god in that space.” I tracked down Lars Mapstead in Northern California, where he was preparing to run for president in 2024 as a Libertarian. Mapstead spent the first two years of his life in a Volkswagen van traveling the Pacific coast before his hippie parents settled on a Big Sur property with goats, chickens, and no electricity. He became a tinkerer and an autodidact, the guy who reads the instruction manual and fixes everything himself.
8384
The people who ruined the internet Perhaps the ones who live in Florida were simply too, well, Florida, and the ones who live elsewhere might be more principled? An old contact heard I was writing about SEO and suggested I find a man he called Legendary Lars: “He was an absolute god in that space.” I tracked down Lars Mapstead in Northern California, where he was preparing to run for president in 2024 as a Libertarian. Mapstead spent the first two years of his life in a Volkswagen van traveling the Pacific coast before his hippie parents settled on a Big Sur property with goats, chickens, and no electricity. He became a tinkerer and an autodidact, the guy who reads the instruction manual and fixes everything himself. When he first heard about the World Wide Web, it was 1993, and he was working for a company selling computer motherboards. “It’s like the freedom of information!” he remembered thinking.
8385
The people who ruined the internet Perhaps the ones who live in Florida were simply too, well, Florida, and the ones who live elsewhere might be more principled? An old contact heard I was writing about SEO and suggested I find a man he called Legendary Lars: “He was an absolute god in that space.” I tracked down Lars Mapstead in Northern California, where he was preparing to run for president in 2024 as a Libertarian. Mapstead spent the first two years of his life in a Volkswagen van traveling the Pacific coast before his hippie parents settled on a Big Sur property with goats, chickens, and no electricity. He became a tinkerer and an autodidact, the guy who reads the instruction manual and fixes everything himself. When he first heard about the World Wide Web, it was 1993, and he was working for a company selling computer motherboards. “It’s like the freedom of information!” he remembered thinking. “It’s all just about collaborating and bettering mankind!” He learned how to build a website and then how to submit a site to be listed in early search directories like AltaVista, WebCrawler, Infoseek, and Lycos.
8386
The people who ruined the internet Mapstead spent the first two years of his life in a Volkswagen van traveling the Pacific coast before his hippie parents settled on a Big Sur property with goats, chickens, and no electricity. He became a tinkerer and an autodidact, the guy who reads the instruction manual and fixes everything himself. When he first heard about the World Wide Web, it was 1993, and he was working for a company selling computer motherboards. “It’s like the freedom of information!” he remembered thinking. “It’s all just about collaborating and bettering mankind!” He learned how to build a website and then how to submit a site to be listed in early search directories like AltaVista, WebCrawler, Infoseek, and Lycos. He learned how to create chat rooms, attracting people spread across the globe, all alone in their homes but together online. It was beautiful. It was exciting. Mapstead saw himself as an explorer in a small but finite kingdom. “I had surfed the entire internet.
8387
The people who ruined the internet He became a tinkerer and an autodidact, the guy who reads the instruction manual and fixes everything himself. When he first heard about the World Wide Web, it was 1993, and he was working for a company selling computer motherboards. “It’s like the freedom of information!” he remembered thinking. “It’s all just about collaborating and bettering mankind!” He learned how to build a website and then how to submit a site to be listed in early search directories like AltaVista, WebCrawler, Infoseek, and Lycos. He learned how to create chat rooms, attracting people spread across the globe, all alone in their homes but together online. It was beautiful. It was exciting. Mapstead saw himself as an explorer in a small but finite kingdom. “I had surfed the entire internet. There wasn’t a page I hadn’t seen.” And then, one day, a company in New York offered to pay him $2,000 a month to put banner ads on one of his websites, and everything changed.
8388
The people who ruined the internet When he first heard about the World Wide Web, it was 1993, and he was working for a company selling computer motherboards. “It’s like the freedom of information!” he remembered thinking. “It’s all just about collaborating and bettering mankind!” He learned how to build a website and then how to submit a site to be listed in early search directories like AltaVista, WebCrawler, Infoseek, and Lycos. He learned how to create chat rooms, attracting people spread across the globe, all alone in their homes but together online. It was beautiful. It was exciting. Mapstead saw himself as an explorer in a small but finite kingdom. “I had surfed the entire internet. There wasn’t a page I hadn’t seen.” And then, one day, a company in New York offered to pay him $2,000 a month to put banner ads on one of his websites, and everything changed. More clicks meant more ad dollars. Higher search engine rankings meant more clicks.
8389
The people who ruined the internet “It’s like the freedom of information!” he remembered thinking. “It’s all just about collaborating and bettering mankind!” He learned how to build a website and then how to submit a site to be listed in early search directories like AltaVista, WebCrawler, Infoseek, and Lycos. He learned how to create chat rooms, attracting people spread across the globe, all alone in their homes but together online. It was beautiful. It was exciting. Mapstead saw himself as an explorer in a small but finite kingdom. “I had surfed the entire internet. There wasn’t a page I hadn’t seen.” And then, one day, a company in New York offered to pay him $2,000 a month to put banner ads on one of his websites, and everything changed. More clicks meant more ad dollars. Higher search engine rankings meant more clicks. So whatever it took to get a higher ranking, he learned how to do.
8390
The people who ruined the internet “It’s all just about collaborating and bettering mankind!” He learned how to build a website and then how to submit a site to be listed in early search directories like AltaVista, WebCrawler, Infoseek, and Lycos. He learned how to create chat rooms, attracting people spread across the globe, all alone in their homes but together online. It was beautiful. It was exciting. Mapstead saw himself as an explorer in a small but finite kingdom. “I had surfed the entire internet. There wasn’t a page I hadn’t seen.” And then, one day, a company in New York offered to pay him $2,000 a month to put banner ads on one of his websites, and everything changed. More clicks meant more ad dollars. Higher search engine rankings meant more clicks. So whatever it took to get a higher ranking, he learned how to do. He bought photographs of women in bikinis and made a 60-page slideshow with banner ads on each page.
8391
The people who ruined the internet He learned how to create chat rooms, attracting people spread across the globe, all alone in their homes but together online. It was beautiful. It was exciting. Mapstead saw himself as an explorer in a small but finite kingdom. “I had surfed the entire internet. There wasn’t a page I hadn’t seen.” And then, one day, a company in New York offered to pay him $2,000 a month to put banner ads on one of his websites, and everything changed. More clicks meant more ad dollars. Higher search engine rankings meant more clicks. So whatever it took to get a higher ranking, he learned how to do. He bought photographs of women in bikinis and made a 60-page slideshow with banner ads on each page. He realized that most search engines were just listing websites in order of how many times a search term appeared on the site and in its tags, so he focused on stuffing his sites with keywords, resubmitting his URL to the search engines, and waiting for the results to change.
8392
The people who ruined the internet It was beautiful. It was exciting. Mapstead saw himself as an explorer in a small but finite kingdom. “I had surfed the entire internet. There wasn’t a page I hadn’t seen.” And then, one day, a company in New York offered to pay him $2,000 a month to put banner ads on one of his websites, and everything changed. More clicks meant more ad dollars. Higher search engine rankings meant more clicks. So whatever it took to get a higher ranking, he learned how to do. He bought photographs of women in bikinis and made a 60-page slideshow with banner ads on each page. He realized that most search engines were just listing websites in order of how many times a search term appeared on the site and in its tags, so he focused on stuffing his sites with keywords, resubmitting his URL to the search engines, and waiting for the results to change. Mapstead started pulling in $25,000–$30,000 a month, working 12- to 14-hour days.
8393
The people who ruined the internet “I had surfed the entire internet. There wasn’t a page I hadn’t seen.” And then, one day, a company in New York offered to pay him $2,000 a month to put banner ads on one of his websites, and everything changed. More clicks meant more ad dollars. Higher search engine rankings meant more clicks. So whatever it took to get a higher ranking, he learned how to do. He bought photographs of women in bikinis and made a 60-page slideshow with banner ads on each page. He realized that most search engines were just listing websites in order of how many times a search term appeared on the site and in its tags, so he focused on stuffing his sites with keywords, resubmitting his URL to the search engines, and waiting for the results to change. Mapstead started pulling in $25,000–$30,000 a month, working 12- to 14-hour days. “It was how long could I stay awake and how little life could I have because this was more money than I could have ever imagined in my lifetime,” he told me.
8394
The people who ruined the internet More clicks meant more ad dollars. Higher search engine rankings meant more clicks. So whatever it took to get a higher ranking, he learned how to do. He bought photographs of women in bikinis and made a 60-page slideshow with banner ads on each page. He realized that most search engines were just listing websites in order of how many times a search term appeared on the site and in its tags, so he focused on stuffing his sites with keywords, resubmitting his URL to the search engines, and waiting for the results to change. Mapstead started pulling in $25,000–$30,000 a month, working 12- to 14-hour days. “It was how long could I stay awake and how little life could I have because this was more money than I could have ever imagined in my lifetime,” he told me. “It was like I won the lottery, and I didn’t know how long it would last.” Around this time, in 1997, an Italian professor published a journal article about what he called Search Engines Persuasion.
8395
The people who ruined the internet He bought photographs of women in bikinis and made a 60-page slideshow with banner ads on each page. He realized that most search engines were just listing websites in order of how many times a search term appeared on the site and in its tags, so he focused on stuffing his sites with keywords, resubmitting his URL to the search engines, and waiting for the results to change. Mapstead started pulling in $25,000–$30,000 a month, working 12- to 14-hour days. “It was how long could I stay awake and how little life could I have because this was more money than I could have ever imagined in my lifetime,” he told me. “It was like I won the lottery, and I didn’t know how long it would last.” Around this time, in 1997, an Italian professor published a journal article about what he called Search Engines Persuasion. “Finding the right information on the World Wide Web is becoming a fundamental problem,” he wrote.
8396
The people who ruined the internet He realized that most search engines were just listing websites in order of how many times a search term appeared on the site and in its tags, so he focused on stuffing his sites with keywords, resubmitting his URL to the search engines, and waiting for the results to change. Mapstead started pulling in $25,000–$30,000 a month, working 12- to 14-hour days. “It was how long could I stay awake and how little life could I have because this was more money than I could have ever imagined in my lifetime,” he told me. “It was like I won the lottery, and I didn’t know how long it would last.” Around this time, in 1997, an Italian professor published a journal article about what he called Search Engines Persuasion. “Finding the right information on the World Wide Web is becoming a fundamental problem,” he wrote. “A vast number of new companies was born just to make customer Web pages as visible as possible,” which “has led to a bad performance degradation of search engines.” Enter Google.
8397
The people who ruined the internet Mapstead started pulling in $25,000–$30,000 a month, working 12- to 14-hour days. “It was how long could I stay awake and how little life could I have because this was more money than I could have ever imagined in my lifetime,” he told me. “It was like I won the lottery, and I didn’t know how long it would last.” Around this time, in 1997, an Italian professor published a journal article about what he called Search Engines Persuasion. “Finding the right information on the World Wide Web is becoming a fundamental problem,” he wrote. “A vast number of new companies was born just to make customer Web pages as visible as possible,” which “has led to a bad performance degradation of search engines.” Enter Google. The company revolutionized search by evaluating websites based on links from other websites, seeing each link as a vote of relevance and trustworthiness.
8398
The people who ruined the internet Mapstead started pulling in $25,000–$30,000 a month, working 12- to 14-hour days. “It was how long could I stay awake and how little life could I have because this was more money than I could have ever imagined in my lifetime,” he told me. “It was like I won the lottery, and I didn’t know how long it would last.” Around this time, in 1997, an Italian professor published a journal article about what he called Search Engines Persuasion. “Finding the right information on the World Wide Web is becoming a fundamental problem,” he wrote. “A vast number of new companies was born just to make customer Web pages as visible as possible,” which “has led to a bad performance degradation of search engines.” Enter Google. The company revolutionized search by evaluating websites based on links from other websites, seeing each link as a vote of relevance and trustworthiness. The founders pledged to be a neutral navigation system with no ads: just a clean white screen with a search box that would bring people off of the Google landing page and out to a helpful website as seamlessly as possible.
8399
The people who ruined the internet “It was like I won the lottery, and I didn’t know how long it would last.” Around this time, in 1997, an Italian professor published a journal article about what he called Search Engines Persuasion. “Finding the right information on the World Wide Web is becoming a fundamental problem,” he wrote. “A vast number of new companies was born just to make customer Web pages as visible as possible,” which “has led to a bad performance degradation of search engines.” Enter Google. The company revolutionized search by evaluating websites based on links from other websites, seeing each link as a vote of relevance and trustworthiness. The founders pledged to be a neutral navigation system with no ads: just a clean white screen with a search box that would bring people off of the Google landing page and out to a helpful website as seamlessly as possible. Users quickly decided this link-based sorting methodology was superior to the existing search engines, and by the end of 1999, Google was handling the majority of online queries.