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0000320193
20061229
10-Q
450
Factors that might cause such differences include, but are not limited to, those discussed in Part II, Item 1A.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
451
Risk Factors.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
452
The following discussion should be read in conjunction with the 2006 Form 10-K to be filed with the SEC (the “2006 Form 10-K”) and the condensed consolidated financial statements and notes thereto included elsewhere in this Form 10-Q.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
453
All information is based on the Company’s fiscal calendar.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
454
Unless otherwise stated, references in this report to particular years or quarters refer to the Company’s fiscal years ended in September and the associated quarters of those fiscal years.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
455
The Company assumes no obligation to revise or update any forward-looking statements for any reason, except as required by law.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
456
The information below has been adjusted to reflect the restatement of the Company’s financial results which is more fully described in the “Explanatory Note” immediately preceding Part I, Item 1 and in Note 2, “Restatement of Condensed Consolidated Financial Statements,” in Notes to Condensed Consolidated Financial Sta...
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
457
Available Information The Company’s Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, and amendments to reports filed pursuant to Sections 13(a) and 15(d) of the Securities Exchange Act of 1934, as amended, are available on its website at http://www.apple.com/investor when such re...
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
458
The public may read and copy any materials filed by the Company with the SEC at the SEC’s Public Reference Room at 100 F Street, NE, Room 1580, Washington, DC 20549.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
459
The public may obtain information on the operation of the Public Reference Room by calling the SEC at 1-800-SEC-0330.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
460
The SEC maintains an Internet site that contains reports, proxy and information statements and other information regarding issuers that file electronically with the SEC at http://www.sec.gov.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
461
The contents of these websites are not incorporated into this filing.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
462
Further, the Company’s references to the URLs for these websites are intended to be inactive textual references only.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
463
Executive Overview The Company designs, manufactures, and markets personal computers and related software, services, peripherals, and networking solutions.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
464
The Company also designs, develops, and markets a line of portable digital music players along with related accessories and services including the online distribution of third-party music, audio books, music videos, short films, television shows, movies, and iPod games.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
465
The Company’s products and services include the Macintosh line of desktop and notebook computers, the iPod line of portable digital music players, the Xserve server and Xserve RAID storage products, a portfolio of consumer and professional software applications, the Mac OS X operating system, the iTunes Store, a portfo...
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
466
The Company sells its products worldwide through its online stores, its retail stores, its direct sales force, and third-party wholesalers, resellers, and value-added resellers.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
467
In addition, the Company sells a variety of third-party Macintosh and iPod compatible products including application software, printers, storage devices, speakers, headphones, and various other accessories and supplies through its online and retail stores.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
468
The Company sells to education, consumer, creative professional, business, and government customers.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
469
A further description of the Company’s products may be found below and in Part I, Item 1 of the Company’s 2006 Form 10-K.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
470
The Company believes that for both professionals and consumers the personal computer has become the center of an evolving digital lifestyle by integrating and enhancing the utility of advanced digital devices such as the Company’s iPods, digital video and still cameras, televisions, CD and DVD players, cellular phones,...
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
471
The attributes of the personal computer that enable this functionality include a high-quality user interface, easy access to relatively inexpensive data storage, the ability to run complex applications, and the ability to connect easily to a wide variety of other digital devices and to the Internet.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
472
The Company is the only participant in the personal computer industry that controls the design and development of the entire personal computer - from the hardware and operating system to sophisticated applications.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
473
This, along with its products’ innovative industrial designs, intuitive ease-of-use, built-in graphics, multimedia and networking capabilities, uniquely positions the Company to offer innovative integrated digital lifestyle solutions.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
474
The Company’s business strategy leverages its ability, through the design and development of its own operating system, hardware, and many software applications and technologies, to bring to its customers around the world compelling new products and solutions with superior ease-of-use, seamless integration, and innovati...
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
475
The Company participates in several highly competitive markets, including personal computers with its Macintosh line of computers, consumer electronics with its iPod line of portable digital music players, and distribution of third-party digital content through its online iTunes Store.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
476
While the Company is widely recognized as an innovator in the personal computer and consumer electronic markets as well as a leader in the emerging market for distribution of digital content, these are all highly competitive markets that are subject to aggressive pricing and increased competition.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
477
To remain competitive, the Company believes that increased investment in research and development (“R&D”) and marketing and advertising is necessary to maintain and extend its position in the markets where it competes.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
478
The Company’s R&D spending is focused on delivering timely updates and enhancements to its existing line of personal computers, displays, operating systems, software applications, and portable digital music players; developing new digital lifestyle consumer and professional software applications; and investing in new p...
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
479
The Company also believes investment in marketing and advertising programs is critical to increasing product and brand awareness.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
480
In June 2005, the Company announced its plan to begin using Intel microprocessors in its Macintosh computers.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
481
During 2006, the Company introduced MacBook Pro, MacBook, Mac Pro, iMac, and Mac mini computers, which run on Intel microprocessors.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
482
The Company’s hardware transition to Intel microprocessors was completed in November 2006 when the Company began shipping the Intel-based Xserve.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
483
The MacBook Pro, MacBook, Mac Pro, iMac, and Mac mini feature Mac OS X version 10.4 Tiger, iLife ‘06, and the Company’s new translation technology, Rosetta, which allows most PowerPC-based Macintosh applications to run on Intel-based Macintosh computers.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
484
There are potential risks and uncertainties that may occur due to this transition, which are further discussed in Item 1A under the heading “Risk Factors.” The Company utilizes a variety of direct and indirect distribution channels.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
485
The Company believes that sales of its innovative and differentiated products are enhanced by knowledgeable salespersons who can convey the value of the hardware, software, and peripheral integration, demonstrate the unique digital lifestyle solutions that are available only on Macintosh computers, and demonstrate the ...
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
486
The Company further believes that providing a high-quality sales and after-sales support experience is critical to attracting and retaining customers.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
487
To ensure a high-quality buying experience for its products in which service and education are emphasized, the Company has expanded and improved its distribution capabilities by opening its own retail stores in the U.S. and internationally.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
488
The Company had 156 stores open as of July 31, 2006.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
489
The Company also staffs selected third-party stores with the Company’s own employees to improve the buying experience through reseller channels.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
490
The Company has deployed Apple employees and contractors in reseller locations around the world including the U.S., Europe, Japan, and Australia.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
491
The Company also sells to customers directly through its online stores around the world.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
492
To improve access to the iPod product line, the Company has significantly expanded the number of distribution points where iPods are sold.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
493
The iPod product line can be purchased in certain department stores, member-only warehouse stores, large retail chains, and specialty retail stores, as well as through the channels listed above.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
494
Critical Accounting Policies and Estimates The preparation of financial statements and related disclosures in conformity with U.S. generally accepted accounting principles and the Company’s discussion and analysis of its financial condition and results of operations require the Company’s management to make judgments, a...
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
495
Note 1 of the Notes to Consolidated Financial Statements in the Company’s 2006 Form 10-K describes the significant accounting policies and methods used in the preparation of the Company’s consolidated financial statements.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
496
Management bases its estimates on historical experience and on various other assumptions it believes to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
497
Actual results may differ from these estimates and such differences may be material.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
498
Management believes the Company’s critical accounting policies and estimates are those related to revenue recognition, allowance for doubtful accounts, inventory valuation and inventory purchase commitments, warranty costs, stock-based compensation, and income taxes.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
499
Management believes these policies to be critical because they are both important to the portrayal of the Company’s financial condition and results, and they require management to make judgments and estimates about matters that are inherently uncertain.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
500
The Company’s senior management has reviewed these critical accounting policies and related disclosures with the Audit and Finance Committee of the Company’s Board of Directors.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
501
Revenue Recognition Net sales consist primarily of revenue from the sale of hardware, software, peripherals, digital content, and service and support contracts.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
502
The Company recognizes revenue pursuant to applicable accounting standards, including American Institute of Certified Public Accountants Statement of Position (“SOP”) No.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
503
97-2, Software Revenue Recognition, as amended, and SEC Staff Accounting Bulletin (“SAB”) No.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
504
104, Revenue Recognition.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
505
The Company recognizes revenue when persuasive evidence of an arrangement exists, delivery has occurred, the sales price is fixed or determinable, and collection is probable.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
506
Product is considered delivered to the customer once it has been shipped, and title and risk of loss have been transferred.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
507
For most of the Company’s product sales, these criteria are met at the time the product is shipped.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
508
For online sales to individuals, for some sales to education customers in the U.S., and for certain other sales, the Company defers revenue until the customer receives the product because the Company retains a portion of the risk of loss on these sales during transit.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
509
If at the outset of an arrangement the Company determines the arrangement fee is not, or is presumed not to be, fixed or determinable, revenue is deferred and subsequently recognized as amounts become due and payable and all other criteria for revenue recognition have been met.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
510
The Company records reductions to revenue for estimated commitments related to price protection and for customer incentive programs, including reseller and end-user rebates, and other sales programs and volume-based incentives.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
511
For transactions involving price protection, the Company recognizes revenue net of the estimated amount to be refunded, provided the refund amount can be reasonably and reliably estimated and the other conditions for revenue recognition have been met.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
512
If refunds cannot be reliably estimated, revenue is not recognized until reliable estimates can be made or the price protection lapses.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
513
For customer incentive programs, the estimated cost of these programs is recognized at the later of the date at which the Company has sold the product or the date at which the program is offered.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
514
The Company also records reductions to revenue for expected future product returns based on the Company’s historical experience.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
515
Future market conditions and product transitions may require the Company to increase customer incentive programs and incur incremental price protection obligations that could result in additional reductions to revenue at the time such programs are offered.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
516
Additionally, certain customer incentive programs require management to estimate the number of customers who will actually redeem the incentive based on historical experience and the specific terms and conditions of particular incentive programs.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
517
If a greater than estimated proportion of customers redeem such incentives, the Company would be required to record additional reductions to revenue, which could have a material adverse impact on the Company’s results of operations.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
518
Allowance for Doubtful Accounts The Company distributes its products through third-party distributors and resellers and directly to certain education, consumer, and commercial customers.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
519
The Company generally does not require collateral from its customers; however, the Company will require collateral in certain instances to limit credit risk.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
520
In addition, when possible the Company does attempt to limit credit risk on trade receivables with credit insurance for certain customers in Latin America, Europe, Asia, and Australia and by arranging with third-party financing companies to provide flooring arrangements and other loan and lease programs to the Company’...
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
521
These credit-financing arrangements are directly between the third-party financing company and the end customer.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
522
As such, the Company generally does not assume any recourse or credit risk sharing related to any of these arrangements.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
523
However, considerable trade receivables that are not covered by collateral, third-party flooring arrangements, or credit insurance are outstanding with the Company’s distribution and retail channel partners.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
524
The allowance for doubtful accounts is based on management’s assessment of the collectibility of specific customer accounts and includes consideration of the credit worthiness and financial condition of those specific customers.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
525
The Company records an allowance to reduce the specific receivables to the amount that is reasonably believed to be collectible.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
526
The Company also records an allowance for all other trade receivables based on multiple factors including historical experience with bad debts, the general economic environment, the financial condition of the Company’s distribution channels, and the aging of such receivables.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
527
If there is a deterioration of a major customer’s financial condition, if the Company becomes aware of additional information related to the credit worthiness of a major customer, or if future actual default rates on trade receivables in general differ from those currently anticipated, the Company may have to adjust it...
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
528
Inventory Valuation and Inventory Purchase Commitments The Company must order components for its products and build inventory in advance of product shipments.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
529
The Company records a write-down for inventories of components and products, including third-party products held for resale, which have become obsolete or are in excess of anticipated demand or net realizable value.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
530
The Company performs a detailed review of inventory each fiscal quarter that considers multiple factors including demand forecasts, product life cycle status, product development plans, current sales levels, and component cost trends.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
531
The personal computer and consumer electronic industries are subject to a rapid and unpredictable pace of product and component obsolescence and demand changes.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
532
If future demand or market conditions for the Company’s products are less favorable than forecasted or if unforeseen technological changes negatively impact the utility of component inventory, the Company may be required to record additional write-downs which would negatively affect gross margins in the period when the...
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
533
The Company accrues reserves for estimated cancellation fees related to component orders that have been cancelled or are expected to be cancelled.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
534
Consistent with industry practice, the Company acquires components through a combination of purchase orders, supplier contracts, and open orders based on projected demand information.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
535
These commitments typically cover the Company’s requirements for periods ranging from 30 to 150 days.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
536
If there is an abrupt and substantial decline in demand for one or more of the Company’s products or an unanticipated change in technological requirements for any of the Company’s products, the Company may be required to record additional reserves for cancellation fees that would negatively affect gross margins in the ...
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
537
Warranty Costs The Company provides currently for the estimated cost for hardware and software warranties at the time the related revenue is recognized based on historical and projected warranty claim rates, historical and projected cost-per-claim, and knowledge of specific product failures that are outside of the Comp...
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
538
Each quarter, the Company reevaluates its estimates to assess the adequacy of its recorded warranty liabilities considering the size of the installed base of products subject to warranty protection and adjusts the amounts as necessary.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
539
If actual product failure rates or repair costs differ from estimates, revisions to the estimated warranty liability would be required and could negatively affect the Company’s results of operations.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
540
The Company periodically provides updates to its applications and system software in order to maintain the software’s compliance with specifications.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
541
The estimated cost to develop such updates is accounted for as warranty costs that are recognized at the time related software revenue is recognized.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
542
Factors considered in determining appropriate accruals related to such updates include the number of units delivered, the number of updates expected to occur, and the historical cost and estimated future cost of the resources necessary to develop these updates.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
543
Stock-Based Compensation The Company accounts for stock-based compensation in accordance with Statement of Financial Accounting Standards (“SFAS”) No.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
544
123 (revised 2004) (“SFAS No.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
545
123R”), Share-Based Payment.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
546
Under the provisions of SFAS No.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
547
123R, stock-based compensation cost is estimated at the grant date based on the award’s fair-value as calculated by the Black-Scholes-Merton (“BSM”) option-pricing model and is recognized as expense ratably over the requisite service period.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
548
The BSM model requires various highly judgmental assumptions including volatility, forfeiture rates, and expected option life.
0001104659-06-084286/full-submission.txt
0000320193
20061229
10-Q
549
If any of the assumptions used in the BSM model change significantly, stock-based compensation expense may differ materially in the future from that recorded in the current period.
0001104659-06-084286/full-submission.txt