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0000320193
20111026
10-K
457
In recognition of these considerations, the Company may enter into arrangements to settle litigation.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
458
Although management considers the likelihood of such an outcome to be remote, if one or more of these legal matters were resolved against the Company in the same reporting period for amounts in excess of management’s expectations, the Company’s consolidated financial statements of a particular reporting period could be...
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
459
Further, such an outcome could result in significant compensatory, punitive or trebled monetary damages, disgorgement of revenue or profits, remedial corporate measures or injunctive relief against the Company that could materially adversely affect its financial condition and operating results.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
460
Changes in the Company’s tax rates, the adoption of new U.S. or international tax legislation or exposure to additional tax liabilities could affect its future results.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
461
The Company is subject to taxes in the U.S. and numerous foreign jurisdictions.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
462
The Company’s future effective tax rates could be affected by changes in the mix of earnings in countries with differing statutory tax rates, changes in the valuation of deferred tax assets and liabilities, or changes in tax laws or their interpretation.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
463
Any of these changes could have a material adverse effect on the Company’s profitability.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
464
The Company is also subject to the continual examination of its income tax returns by the Internal Revenue Service and other tax authorities.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
465
The Company regularly assesses the likelihood of adverse outcomes resulting from these examinations to determine the adequacy of its provision for taxes.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
466
There can be no assurance that the outcomes from these examinations will not materially adversely affect the Company’s financial condition and operating results.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
467
Item 1B.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
468
Unresolved Staff Comments None.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
469
Item 2.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
470
Properties The Company’s headquarters are located in Cupertino, California.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
471
As of September 24, 2011, the Company owned or leased approximately 13.2 million square feet of building space, primarily in the U.S., and to a lesser extent, in Europe, Japan, Canada, and the Asia-Pacific regions.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
472
Of that amount approximately 7.0 million square feet was leased building space, which includes approximately 3.0 million square feet related to retail store space.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
473
Of the Company’s owned building space, approximately 2.6 million square feet that is located in Cupertino, California will be demolished to build a second corporate campus.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
474
Additionally, the Company owns a total of 584 acres of land in various locations.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
475
As of September 24, 2011, the Company owned a manufacturing facility in Cork, Ireland that also housed a customer support call center and facilities in Elk Grove, California that included warehousing and distribution operations and a customer support call center.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
476
In addition, the Company owned facilities for research and development and corporate functions in Cupertino, California, including land for the future development of the Company’s second corporate campus.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
477
The Company also owned data centers in Newark, California and in North Carolina.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
478
Outside the U.S., the Company owned additional facilities for various purposes.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
479
The Company believes its existing facilities and equipment are in good operating condition and are suitable for the conduct of its business.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
480
The Company has invested in internal capacity and strategic relationships with outside manufacturing vendors and continues to make investments in capital equipment as needed to meet anticipated demand for its products.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
481
Item 3.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
482
Legal Proceedings As of September 24, 2011, the end of the annual period covered by this report, the Company was subject to the various legal proceedings and claims discussed below, as well as certain other legal proceedings and claims that have not been fully resolved and that have arisen in the ordinary course of bus...
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
483
In the opinion of management, there was not at least a reasonable possibility the Company may have incurred a material loss, or a material loss in excess of a recorded accrual, with respect to loss contingencies.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
484
However, the outcome of legal proceedings and claims brought against the Company are subject to significant uncertainty.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
485
Therefore, although management considers the likelihood of such an outcome to be remote, if one or more of these legal matters were resolved against the Company in the same reporting period for amounts in excess of management’s expectations, the Company’s consolidated financial statements of a particular reporting peri...
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
486
See the risk factors “The Company’s future results could be materially adversely affected if it is found to have infringed on intellectual property rights.” and “Unfavorable results of legal proceedings could materially adversely affect the Company.” in Part I, Item 1A of this Annual Report on Form 10-K under the headi...
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
487
In re Apple & ATTM Antitrust Litigation (brought on behalf of named plaintiffs Kliegerman, Holman, Rivello, Smith, Lee, Macasaddu, Morikawa, Scotti and Sesso) This is a purported class action filed against the Company and AT&T Mobility in the United States District Court for the Northern District of California.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
488
The Consolidated Complaint alleges that the Company and AT&T Mobility violated the federal antitrust laws by monopolizing and/or attempting to monopolize the “aftermarket for voice and data services” for the iPhone and that the Company monopolized and/or attempted to monopolize the “aftermarket for software application...
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
489
On July 8, 2010 the Court granted in part plaintiffs’ motion for class certification.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
490
Following a favorable Supreme Court ruling for AT&T Mobility in its case against Conception, defendants have filed Motions to Compel Arbitration and to Decertify the Class.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
491
The Apple iPod iTunes Antitrust Litigation (formerly Charoensak v. Apple Computer, Inc. and Tucker v. Apple Computer, Inc.); Somers v. Apple Inc.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
492
These related cases have been filed on January 3, 2005, July 21, 2006 and December 31, 2007 in the United States District Court for the Northern District of California on behalf of a purported class of direct and indirect purchasers of iPods and iTunes Store content, alleging various claims including alleged unlawful t...
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
493
Plaintiffs are seeking unspecified compensatory and punitive damages for the class, treble damages, injunctive relief, disgorgement of revenues and/or profits and attorneys fees.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
494
Plaintiffs are also seeking DRM free versions of any songs downloaded from iTunes or an order requiring the Company to license its DRM to all competing music players.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
495
The cases are currently pending.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
496
PART II Item 5.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
497
Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities The Company’s common stock is traded on the over-the-counter market and is quoted on the NASDAQ Global Select Market under the symbol AAPL.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
498
Price Range of Common Stock The price range per share of common stock presented below represents the highest and lowest sales prices for the Company’s common stock on the NASDAQ Global Select Market during each quarter of the two most recent years.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
499
Holders As of October 14, 2011, there were 28,543 shareholders of record.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
500
Dividends The Company did not declare or pay cash dividends in either 2011 or 2010.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
501
The Company anticipates that for the foreseeable future it will retain any earnings for use in the operation of its business.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
502
Purchases of Equity Securities by the Issuer and Affiliated Purchasers None.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
503
Company Stock Performance The following graph shows a five-year comparison of cumulative total shareholder return, calculated on a dividend reinvested basis, for the Company, the S&P 500 Composite Index, the S&P Computer Hardware Index, and the Dow Jones U.S. Technology Index.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
504
The graph assumes $100 was invested in each of the Company’s common stock, the S&P 500 Composite Index, the S&P Computer Hardware Index, and the Dow Jones U.S. Technology Index on September 30, 2006.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
505
Data points on the graph are annual.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
506
Note that historic stock price performance is not necessarily indicative of future stock price performance.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
507
Item 6.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
508
Selected Financial Data The information set forth below for the five years ended September 24, 2011, is not necessarily indicative of results of future operations, and should be read in conjunction with Item 7, “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and the consolidated ...
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
509
(a) The Company did not have any long-term debt during the five years ended September 24, 2011.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
510
Long-term obligations exclude non-current deferred revenue.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
511
Item 7.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
512
Management’s Discussion and Analysis of Financial Condition and Results of Operations This section and other parts of this Form 10-K contain forward-looking statements that involve risks and uncertainties.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
513
Forward-looking statements can also be identified by words such as “anticipates,” “expects,” “believes,” “plans,” “predicts,” and similar terms.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
514
Forward-looking statements are not guarantees of future performance and the Company’s actual results may differ significantly from the results discussed in the forward-looking statements.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
515
Factors that might cause such differences include, but are not limited to, those discussed in the subsection entitled “Risk Factors” above, which are incorporated herein by reference.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
516
The following discussion should be read in conjunction with the consolidated financial statements and notes thereto included in Item 8 of this Form 10-K. All information presented herein is based on the Company’s fiscal calendar.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
517
Unless otherwise stated, references in this report to particular years or quarters refer to the Company’s fiscal years ended in September and the associated quarters of those fiscal years.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
518
The Company assumes no obligation to revise or update any forward-looking statements for any reason, except as required by law.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
519
Executive Overview The Company designs, manufactures, and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
520
The Company’s products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and Mac OS X operating systems, iCloud, and a variety of accessory, service and support offerings.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
521
The Company also sells and delivers digital content and applications through the iTunes Store, App Store, iBookstore, and Mac App Store.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
522
The Company sells its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers, and value-added resellers.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
523
In addition, the Company sells a variety of third-party iPhone, iPad, Mac and iPod compatible products, including application software, printers, storage devices, speakers, headphones, and various other accessories and peripherals through its online and retail stores.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
524
The Company sells to consumers, small and mid-sized businesses, and education, enterprise and government customers.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
525
The Company is committed to bringing the best user experience to its customers through its innovative hardware, software, peripherals, and services.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
526
The Company’s business strategy leverages its unique ability to design and develop its own operating systems, hardware, application software, and services to provide its customers new products and solutions with superior ease-of-use, seamless integration, and innovative design.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
527
As part of its strategy, the Company continues to expand its platform for the discovery and delivery of third-party digital content and applications through the iTunes Store.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
528
As part of the iTunes Store, the Company’s App Store and iBookstore allow customers to discover and download applications and books through either a Mac or Windows-based computer or through “iOS devices,” namely iPhone, iPad and iPod touch.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
529
In January 2011, the Company opened the Mac App Store to allow customers to easily discover, download and install applications for their Macs.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
530
The Company also supports a community for the development of third-party software and hardware products and digital content that complement the Company’s offerings.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
531
The Company’s strategy also includes expanding its distribution network to effectively reach more customers and provide them with a high-quality sales and post-sales support experience.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
532
The Company participates in several highly competitive markets, including mobile communications and media devices with its iPhone, iPad and iPod product families; personal computers with its Mac computers; and distribution of third-party digital content and applications through the iTunes Store, App Store, iBookstore, ...
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
533
While the Company is widely recognized as a leading innovator in the markets where it competes, these markets are highly competitive and subject to aggressive pricing.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
534
To remain competitive, the Company believes that continual investment in research and development and marketing and advertising is critical to the development and sale of innovative products and technologies.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
535
The Company’s research and development spending is focused on investing in new hardware and software products, and in further developing its existing products, including iPhone, iPad, Mac, and iPod hardware; iOS and Mac OS X operating systems; and a variety of application software and online services.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
536
The Company uses a variety of direct and indirect distribution channels, such as its retail stores, online stores, and direct sales force, and third-party cellular network carriers, wholesalers, retailers, and value-added resellers.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
537
The Company believes that sales of its innovative and differentiated products are enhanced by knowledgeable salespersons who can convey the value of the hardware and software integration, and demonstrate the unique solutions that are available on its products.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
538
The Company further believes providing direct contact with its targeted customers is an effective way to demonstrate the advantages of its products over those of its competitors and providing a high-quality sales and after-sales support experience is critical to attracting new and retaining existing customers.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
539
To ensure a high-quality buying experience for its products in which service and education are emphasized, the Company continues to expand and improve its distribution capabilities by expanding the number of its own retail stores worldwide.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
540
Additionally, the Company has invested in programs to enhance reseller sales by placing high quality Apple fixtures, merchandising materials and other resources within selected third-party reseller locations.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
541
Through the Apple Premium Reseller Program, certain third-party resellers focus on the Apple platform by providing a high level of integration and support services, and product expertise.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
542
Japan Earthquake and Tsunami and Thailand Flooding On March 11, 2011, the northeast coast of Japan experienced a severe earthquake followed by a tsunami, with continuing aftershocks.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
543
These geological events have caused significant damage in the region, including severe damage to nuclear power plants, and have impacted Japan’s power and other infrastructure as well as its economy.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
544
Certain of the Company’s suppliers are located in Japan, and certain of its other suppliers integrate components or use materials manufactured in Japan in the production of its products.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
545
To the extent that component production has been affected, the Company has generally obtained alternative sources of supply or implemented other measures.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
546
The Company does not currently believe these events will have a material impact on its operations in the first quarter of 2012 unless conditions worsen, including, but not limited to, power outages and expansion of evacuation zones around the nuclear power plants.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
547
Beyond the first quarter of 2012, uncertainty exists with respect to the availability of electrical power, the damage to nuclear power plants and the impact to other infrastructure.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
548
Thus, there is a risk that the Company could in the future experience delays or other constraints in obtaining key components and products and/or price increases related to such components and products that could materially adversely affect the Company’s financial condition and operating results.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
549
In addition, in recent months several regions of Thailand have experienced severe flooding, causing damage to infrastructure, housing and factories.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
550
A number of the Company’s suppliers are located in Thailand.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
551
As with Japan, to the extent that component production has been affected, the Company will work to obtain alternative sources of supply or implement other measures.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
552
Based on the Company’s current assessment of the situation, it does not believe this event will have a material impact on its operations in the first quarter of 2012; however, because the situation in Thailand is still evolving uncertainty remains regarding the ultimate impact of this event on the Company.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
553
Critical Accounting Policies and Estimates The preparation of financial statements and related disclosures in conformity with U.S. generally accepted accounting principles (“GAAP”) and the Company’s discussion and analysis of its financial condition and operating results require the Company’s management to make judgmen...
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
554
Note 1, “Summary of Significant Accounting Policies” of Notes to Consolidated Financial Statements in this Form 10-K describes the significant accounting policies and methods used in the preparation of the Company’s consolidated financial statements.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
555
Management bases its estimates on historical experience and on various other assumptions it believes to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities.
0001193125-11-282113/full-submission.txt
0000320193
20111026
10-K
556
Actual results may differ from these estimates and such differences may be material.
0001193125-11-282113/full-submission.txt