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0000320193 | 20111026 | 10-K | 557 | Management believes the Company’s critical accounting policies and estimates are those related to revenue recognition, valuation and impairment of marketable securities, inventory valuation and inventory purchase commitments, warranty costs, income taxes, and legal and other contingencies. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 558 | Management considers these policies critical because they are both important to the portrayal of the Company’s financial condition and operating results, and they require management to make judgments and estimates about inherently uncertain matters. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 559 | The Company’s senior management has reviewed these critical accounting policies and related disclosures with the Audit and Finance Committee of the Company’s Board of Directors. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 560 | Revenue Recognition
Net sales consist primarily of revenue from the sale of hardware, software, digital content and applications, peripherals, and service and support contracts. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 561 | The Company recognizes revenue when persuasive evidence of an arrangement exists, delivery has occurred, the sales price is fixed or determinable, and collection is probable. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 562 | Product is considered delivered to the customer once it has been shipped and title and risk of loss have been transferred. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 563 | For most of the Company’s product sales, these criteria are met at the time the product is shipped. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 564 | For online sales to individuals, for some sales to education customers in the U.S., and for certain other sales, the Company defers recognition of revenue until the customer receives the product because the Company retains a portion of the risk of loss on these sales during transit. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 565 | The Company recognizes revenue from the sale of hardware products, software bundled with hardware that is essential to the functionality of the hardware, and third-party digital content sold on the iTunes Store in accordance with general revenue recognition accounting guidance. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 566 | The Company recognizes revenue in accordance with industry specific software accounting guidance for the following types of sales transactions: (i) standalone sales of software products, (ii) sales of software upgrades and (iii) sales of software bundled with hardware not essential to the functionality of the hardware. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 567 | For multi-element arrangements that include hardware products containing software essential to the hardware product’s functionality, undelivered software elements that relate to the hardware product’s essential software, and undelivered non-software services, the Company allocates revenue to all deliverables based on t... | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 568 | In such circumstances, the Company uses a hierarchy to determine the selling price to be used for allocating revenue to deliverables: (i) vendor-specific objective evidence of fair value (“VSOE”), (ii) third-party evidence of selling price (“TPE”) and (iii) best estimate of the selling price (“ESP”). | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 569 | VSOE generally exists only when the Company sells the deliverable separately and is the price actually charged by the Company for that deliverable. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 570 | ESPs reflect the Company’s best estimates of what the selling prices of elements would be if they were sold regularly on a stand-alone basis. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 571 | For sales of iPhone, iPad, Apple TV, for sales of iPod touch beginning in June 2010, and for sales of Mac beginning in June 2011, the Company has indicated it may from time-to-time provide future unspecified software upgrades and features free of charge to customers. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 572 | In June 2011, the Company announced it would begin providing various non-software services to owners of qualifying versions of iOS devices and Mac. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 573 | Because the Company has neither VSOE nor TPE for these unspecified software upgrade rights or the non-software services, revenue is allocated to these rights and services based on the Company’s ESPs. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 574 | Amounts allocated to the unspecified software upgrade rights and non-software services are deferred and recognized on a straight-line basis over the estimated lives of each of these devices, which range from 24 to 48 months. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 575 | The Company’s process for determining ESPs involves management’s judgment. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 576 | The Company’s process considers multiple factors that may vary over time depending upon the unique facts and circumstances related to each deliverable. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 577 | If the facts and circumstances underlying the factors considered change, including the estimated or actual costs incurred to provide non-software services or the estimated lives of the related devices, or should future facts and circumstances lead the Company to consider additional factors, the Company’s ESP for softwa... | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 578 | If the estimated life of one or more of the devices should change, the future rate of amortization of the revenue allocated to the software upgrade rights would also change. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 579 | The Company records reductions to revenue for estimated commitments related to price protection and for customer incentive programs, including reseller and end-user rebates, and other sales programs and volume-based incentives. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 580 | For transactions involving price protection, the Company recognizes revenue net of the estimated amount to be refunded, provided the refund amount can be reasonably and reliably estimated and the other conditions for revenue recognition have been met. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 581 | The Company’s policy requires that, if refunds cannot be reliably estimated, revenue is not recognized until reliable estimates can be made or the price protection lapses. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 582 | For customer incentive programs, the estimated cost of these programs is recognized at the later of the date at which the Company has sold the product or the date at which the program is offered. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 583 | The Company also records reductions to revenue for expected future product returns based on the Company’s historical experience. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 584 | Future market conditions and product transitions may require the Company to increase customer incentive programs and incur incremental price protection obligations that could result in additional reductions to revenue at the time such programs are offered. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 585 | Additionally, certain customer incentive programs require management to estimate the number of customers who will actually redeem the incentive. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 586 | Management’s estimates are based on historical experience and the specific terms and conditions of particular incentive programs. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 587 | If a greater than estimated proportion of customers redeem such incentives, the Company would be required to record additional reductions to revenue, which would have a negative impact on the Company’s results of operations. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 588 | Valuation and Impairment of Marketable Securities
The Company’s investments in available-for-sale securities are reported at fair value. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 589 | Unrealized gains and losses related to changes in the fair value of securities are recognized in accumulated other comprehensive income, net of tax, in the Company’s Consolidated Balance Sheets. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 590 | Changes in the fair value of available-for-sale securities impact the Company’s net income only when such securities are sold or an other-than-temporary impairment is recognized. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 591 | Realized gains and losses on the sale of securities are determined by specific identification of each security’s cost basis. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 592 | The Company regularly reviews its investment portfolio to determine if any security is other-than-temporarily impaired, which would require the Company to record an impairment charge in the period any such determination is made. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 593 | In making this judgment, the Company evaluates, among other things, the duration and extent to which the fair value of a security is less than its cost, the financial condition of the issuer and any changes thereto, and the Company’s intent to sell, or whether it is more likely than not it will be required to sell, the... | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 594 | The Company’s assessment on whether a security is other-than-temporarily impaired, could change in the future due to new developments or changes in assumptions related to any particular security. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 595 | Inventory Valuation and Inventory Purchase Commitments
The Company must order components for its products and build inventory in advance of product shipments. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 596 | The Company records a write-down for inventories of components and products, including third-party products held for resale, which have become obsolete or are in excess of anticipated demand or net realizable value. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 597 | The Company performs a detailed review of inventory each fiscal quarter that considers multiple factors including demand forecasts, product life cycle status, product development plans, current sales levels, and component cost trends. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 598 | The industries in which the Company competes are subject to a rapid and unpredictable pace of product and component obsolescence and demand changes. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 599 | If future demand or market conditions for the Company’s products are less favorable than forecasted or if unforeseen technological changes negatively impact the utility of component inventory, the Company may be required to record additional write-downs, which would negatively affect its results of operations in the pe... | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 600 | The Company records accruals for estimated cancellation fees related to component orders that have been cancelled or are expected to be cancelled. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 601 | Consistent with industry practice, the Company acquires components through a combination of purchase orders, supplier contracts, and open orders based on projected demand information. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 602 | These commitments typically cover the Company’s requirements for periods up to 150 days. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 603 | If there is an abrupt and substantial decline in demand for one or more of the Company’s products or an unanticipated change in technological requirements for any of the Company’s products, the Company may be required to
record additional accruals for cancellation fees that would negatively affect its results of operat... | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 604 | Warranty Costs
The Company provides for the estimated cost of hardware and software warranties at the time the related revenue is recognized based on historical and projected warranty claim rates, historical and projected cost-per-claim, and knowledge of specific product failures that are outside of the Company’s typic... | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 605 | Each quarter, the Company reevaluates its estimates to assess the adequacy of its recorded warranty liabilities considering the size of the installed base of products subject to warranty protection and adjusts the amounts as necessary. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 606 | If actual product failure rates or repair costs differ from estimates, revisions to the estimated warranty liability would be required and could materially affect the Company’s results of operations. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 607 | Income Taxes
The Company records a tax provision for the anticipated tax consequences of the reported results of operations. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 608 | The provision for income taxes is computed using the asset and liability method, under which deferred tax assets and liabilities are recognized for the expected future tax consequences of temporary differences between the financial reporting and tax bases of assets and liabilities, and for operating losses and tax cred... | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 609 | Deferred tax assets and liabilities are measured using the currently enacted tax rates that apply to taxable income in effect for the years in which those tax assets are expected to be realized or settled. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 610 | The Company records a valuation allowance to reduce deferred tax assets to the amount that is believed more likely than not to be realized. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 611 | The Company recognizes tax benefits from uncertain tax positions only if it is more likely than not that the tax position will be sustained on examination by the taxing authorities, based on the technical merits of the position. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 612 | The tax benefits recognized in the financial statements from such positions are then measured based on the largest benefit that has a greater than 50% likelihood of being realized upon ultimate settlement. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 613 | Management believes it is more likely than not that forecasted income, including income that may be generated as a result of certain tax planning strategies, together with future reversals of existing taxable temporary differences, will be sufficient to fully recover the deferred tax assets. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 614 | In the event that the Company determines all or part of the net deferred tax assets are not realizable in the future, the Company will make an adjustment to the valuation allowance that would be charged to earnings in the period such determination is made. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 615 | In addition, the calculation of tax liabilities involves significant judgment in estimating the impact of uncertainties in the application of GAAP and complex tax laws. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 616 | Resolution of these uncertainties in a manner inconsistent with management’s expectations could have a material impact on the Company’s financial condition and operating results. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 617 | Legal and Other Contingencies
As discussed in Part I, Item 3 of this Form 10-K under the heading “Legal Proceedings” and in Note 7, “Commitments and Contingencies” in Notes to Consolidated Financial Statements, the Company is subject to various legal proceedings and claims that arise in the ordinary course of business. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 618 | The Company records a liability when it is probable that a loss has been incurred and the amount is reasonably estimable. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 619 | There is significant judgment required in both the probability determination and as to whether an exposure can be reasonably estimated. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 620 | In the opinion of management, there was not at least a reasonable possibility the Company may have incurred a material loss, or a material loss in excess of a recorded accrual, with respect to loss contingencies. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 621 | However, the outcome of legal proceedings and claims brought against the Company are subject to significant uncertainty. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 622 | Therefore, although management considers the likelihood of such an outcome to be remote, if one or more of these legal matters were resolved against the Company in the same reporting period for amounts in excess of management’s expectations, the Company’s consolidated financial statements of a particular reporting peri... | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 623 | Net Sales
Fiscal years 2011, 2010 and 2009 each spanned 52 weeks. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 624 | An additional week is included in the first fiscal quarter approximately every six years to realign fiscal quarters with calendar quarters. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 625 | Fiscal year 2012 will end on September 29, 2012 and will span 53 weeks, with a 14th week added to the first quarter of 2012. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 626 | The following table summarizes net sales by operating segment and net sales and unit sales by product during the three years ended September 24, 2011 (in millions, except unit sales in thousands and per unit amounts):
(a) Includes iMac, Mac mini, Mac Pro and Xserve product lines. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 627 | (b) Includes MacBook, MacBook Air and MacBook Pro product lines. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 628 | (c) Includes sales from the iTunes Store, App Store, and iBookstore in addition to sales of iPod services and Apple-branded and third-party iPod accessories. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 629 | (d) Includes revenue recognized from iPhone sales, carrier agreements, services, and Apple-branded and third-party iPhone accessories. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 630 | (e) Includes revenue recognized from iPad sales, services and Apple-branded and third-party iPad accessories. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 631 | (f) Includes sales of displays, wireless connectivity and networking solutions, and other hardware accessories. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 632 | (g) Includes sales from the Mac App Store in addition to sales of other Apple-branded and third-party Mac software and Mac and Internet services. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 633 | NM = Not Meaningful
Fiscal Year 2011 versus 2010
Net sales during 2011 increased $43.0 billion or 66% compared to 2010. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 634 | Several factors contributed positively to this increase, including the following:
•
Net sales of iPhone and related products and services were $47.1 billion in 2011, representing an increase of $21.9 billion or 87% compared to 2010. iPhone handset unit sales totaled 72.3 million during 2011, representing an increase of... | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 635 | The expanded U.S. distribution of iPhone to the Verizon Wireless network beginning in February 2011, continued expansion into new countries, and increased distribution with other new carriers and resellers also contributed to the year-over-year growth of iPhone. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 636 | As of September 24, 2011, the Company distributed iPhone in 105 countries through 228 carriers. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 637 | Additionally, the Company distributes iPhone through its direct channels and certain third-party resellers. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 638 | Net sales of iPhone and related products and services accounted for 43% of the Company’s total net sales for 2011. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 639 | •
Net sales of iPad and related products and services, which the Company introduced in the third quarter of 2010, were $20.4 billion in 2011, representing an increase of $15.4 billion or 311% compared to 2010. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 640 | Unit sales of iPad were 32.4 million during 2011, an increase of 334% from 2010. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 641 | The year-over-year unit growth and net sales growth were driven by strong iPad demand in all of the Company’s operating segments. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 642 | The Company distributes iPad through its direct channels, certain cellular network carriers’ distribution channels and certain third-party resellers. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 643 | The Company distributed iPad in 90 countries as of September 24, 2011 compared to 26 countries as of September 25, 2010. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 644 | Net sales of iPad and related products and services accounted for 19% of the Company’s total net sales for 2011. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 645 | •
Mac net sales were $21.8 billion in 2011, representing an increase of $4.3 billion or 25% compared to 2010. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 646 | Mac unit sales increased by 3.1 million or 22% in 2011 compared to 2010. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 647 | The year-over-year growth in Mac net sales and unit sales was due primarily to higher demand in all of the Company’s operating segments for MacBook Air and MacBook Pro, which were updated in July 2011 and February 2011, respectively. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 648 | The year-over-year revenue growth for portables and desktops was 36% and 4%, respectively. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 649 | Net sales of the Company’s Macs accounted for 20% of the Company’s total net sales for 2011. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 650 | •
Net sales of other music related products and services were $6.3 billion in 2011, representing an increase of $1.4 billion or 28% compared to 2010. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 651 | The increase was due primarily to increased net sales from the iTunes Store, which was largely driven by App Store expansion into new countries that contributed to strong growth in all of the Company’s geographic segments. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 652 | During 2011, the combined net sales for the iTunes Store, App Store and iBookstore was $5.4 billion, representing an increase of 33% compared to 2010. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 653 | The Company believes this continued growth is the result of heightened consumer interest in downloading third-party digital content, continued growth in its customer base of iPhone, iPad and iPod, expansion of third-party audio and video content available via the iTunes Store, and continued interest in and growth of th... | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 654 | Net sales of other music related products and services accounted for 6% of the Company’s total net sales for 2011. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 655 | Partially offsetting the positive factors contributing to the overall increase in net sales was a decrease in iPod net sales of $821 million or 10% during 2011 compared to 2010. | 0001193125-11-282113/full-submission.txt |
0000320193 | 20111026 | 10-K | 656 | Similarly, iPod unit sales decreased by 15% in 2011 compared to 2010. | 0001193125-11-282113/full-submission.txt |
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