| --- |
| license: cc-by-4.0 |
| language: |
| - en |
| pretty_name: Brand Structured Data Reference v1.0 |
| tags: |
| - structured-data |
| - schema-org |
| - brand-identity |
| - ai-visibility |
| - seo |
| - small-business |
| size_categories: |
| - n<1K |
| --- |
| |
| # Brand Structured Data Reference v1.0 |
|
|
| This reference maps common public brand facts to structured data concepts that can help people, search engines, and AI systems understand a brand more clearly. |
|
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| It is intended for independent brands, small businesses, founder-led companies, service providers, local businesses, and early-stage products that need a clearer public identity online. |
|
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| This is not a ranking guide and it does not guarantee search visibility, rich results, AI recommendations, indexing, or commercial outcomes. It is a practical field map for publishing clearer and more consistent brand information. |
|
|
| ## Files |
|
|
| - `brand_structured_data_reference_v1.tsv` — the main field reference. |
|
|
| ## DOI |
|
|
| Zenodo record: https://zenodo.org/records/20402778 |
| Version DOI: https://doi.org/10.5281/zenodo.20402778 |
| All-versions DOI: https://doi.org/10.5281/zenodo.20402777 |
|
|
| ## Columns |
|
|
| - `section` — the broad area of brand identity. |
| - `field` — the brand fact or signal. |
| - `plain_language_question` — a founder-friendly way to ask for the information. |
| - `schema_org_type` — the closest Schema.org type or concept. |
| - `schema_org_property` — the closest Schema.org property where applicable. |
| - `priority` — suggested priority for early brand visibility work. |
| - `recommended_status` — whether the field is core, recommended, contextual, or conditional. |
| - `why_it_matters` — why the field can help public understanding. |
| - `example_value` — a simple illustrative value. |
| - `notes` — caution or implementation notes. |
|
|
| ## Suggested Use |
|
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| Use this reference to plan a public brand profile, website schema markup, entity SEO work, crawler-readable brand pages, or internal brand data collection. |
|
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| For a small brand, the first priority is usually to publish the core identity fields clearly and consistently: |
|
|
| - Brand name |
| - Official website |
| - Short description |
| - Logo |
| - Founder or owner where appropriate |
| - Location or area served |
| - Official social links |
| - Main products or services |
| - Public credibility references |
|
|
| ## Version |
|
|
| Version: 1.0.0 |
| Date: 2026-05-26 |
| Author: Nitin Kumar Gupta, Farosio |
|
|
| ## Citation |
|
|
| Gupta, N. K. (2026). Brand Structured Data Reference v1.0 (1.0.0) [Data set]. Zenodo. https://doi.org/10.5281/zenodo.20402778 |
|
|
| ## License |
|
|
| This reference is released under the Creative Commons Attribution 4.0 International License. |
