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if japanese companies are so efficient why does <unk> transportation co. sometimes need a week just to tell its clients how soon it can ship goods from here to osaka
why until last spring did the long-term credit bank of japan sometimes take several days to correct <unk> errors in its paper work for international transactions
because the companies have lacked office computers considered standard equipment in the u.s. and western europe japanese corporations ' reputation as <unk> <unk> is only half right
their factories may look like sets for a <unk> movie but their offices with rows of <unk> <unk> over <unk> and <unk> are more like scenes from a <unk> novel
now the personal-computer revolution is finally reaching japan
<unk> a freight company set up its own software subsidiary this year and is spending nearly a year 's profit to more than double the computer terminals at its main office
in april the long-term credit bank linked its computers in tokyo with its three american offices
overall pc sales in japan in the first half of N were N N higher than in the year-earlier period
combined pc and <unk> use in japan will jump as much as N N annually over the next five years according to some analysts compared with about N N in the u.s.
and with a labor shortage and intense competitive pressure to improve efficiency more and more japanese companies are concluding that they have no choice
we have too many people in our home offices says <unk> <unk> the president of the japan management association
productivity in japanese offices is relatively low
with japanese companies in a wide range of industries from heavy industry to securities firms increasing their market share world-wide the prospect of an even more efficient japanese economic army may <unk> foreigners
but it also offers opportunities americans are well poised to supply the weapons
japan may be a tough market for outsiders to <unk> and the u.s. is <unk> behind japan in certain technologies
but for now at least americans are far better at making pcs and the software that runs them
after years of talking about selling in japan more and more u.s. companies are seriously pouring in
apple computer inc. has doubled its staff here over the past year
lotus development corp. has slashed the lag between u.s. and japan product <unk> to six months from three years
<unk> inc. has a bigger share of the <unk> market in japan than at home
but the japanese have to go a long way to catch up
typical is one office of the ministry of international trade and industry 's machinery and information industries bureau the main bureaucracy overseeing the computer industry
personal computer <unk> are lined up on nearly every desk and <unk> copies of nikkei computer crowd magazine <unk>
but amid the two dozen bureaucrats and secretaries sits only one <unk> pc
while american pc sales have averaged roughly N N annual growth since N and west european sales a <unk> N N japanese sales were flat for most of that time
japanese office workers use pcs at half the rate of their european counterparts and one-third that of the americans
moreover japanese offices tend to use computers less efficiently than american offices do
in the u.s. pcs commonly perform many tasks and plug into a broad network
in japan many desktop terminals are limited to one function and ca n't <unk> with other machines
the market planning and sales promotion office of nomura securities co. for example has more than N computers for its N workers a respectable ratio
but the machines are n't on employees ' desks they ring the <unk> of the large office
some machines make charts for <unk>
others analyze the data
to transfer information from one to the other employees make <unk> and enter the data <unk>
to <unk> charts to branch offices they use a fax machine
meanwhile a woman sitting next to a new fujitsu terminal writes stock-market information on a chart with a pencil and adds it up with a hand <unk>
in an efficient <unk> the same pc could perform all those tasks
in the u.s. more than half the pc software sold is either for <unk> or for <unk> analysis according to lotus
in japan those functions account for only about a third of the software market
machines dedicated solely to word processing which have all but disappeared in the u.s. are still more common in japan than pcs
in the u.s. <unk> of the office pcs are <unk> up to some sort of network
in japan about N N are linked
computers here are used for data gathering says roger j. <unk> who manages the <unk> group in <unk> & co. 's tokyo office
some japanese operations such as <unk> rooms may be ahead of their american counterparts he says but basically there 's little analysis done on computers in japan
of course simply buying computers does n't always solve problems and many american companies have <unk> by purchasing technology they did n't understand
but healthy skepticism is only a small reason for japan 's pc lag
various cultural and economic forces have <unk> demand
because the japanese <unk> is so huge japan has no history of <unk> use and so <unk> <unk> especially among older workers remains a common <unk>
i have no experience before with such sophisticated machinery says <unk> <unk> a <unk> executive vice president of japan air lines explaining his reluctance before accepting a terminal in his office this summer
while most american employees have their own private space japanese <unk> usually share large common tables and rely heavily on old-fashioned personal contact
top japanese executives often make decisions based on consensus and personal relationships rather than complex financial projections and fancy <unk>
and japan 's management system makes it hard to impose a single integrated computer system <unk>
besides a computer processing the japanese language needs a huge memory and much processing capability while the screen and printer need far better definition to <unk> accurately the <unk> <unk>
until recently much of the necessary technology has been unavailable or at least <unk>
some analysts estimate the average pc costs about N N more in japan than the u.s.
but the complex language is n't the only reason
for the past decade nec corp. has owned more than half the japanese pc market and ruled it with <unk> power
with little competition the computer industry here is inefficient
the u.s. market too is dominated by a giant international business machines corp
but early on ibm offered its basic design to anybody wanting to copy it
dozens of small companies did swiftly establishing a standard operating system
that <unk> competition and growth allows users to change and mix brands easily and increases software firms ' incentive to write packages because they can be sold to users of virtually any computer
if a record industry lacked a common standard sony cd owners could listen to a sony version of <unk> 's like a <unk> but not one made for a <unk> player
that is the state of japan 's computer industry
nec wo n't release its code and every one of the dozen or so makers has its own <unk> operating system all <unk> with each other
ibm established its standard to try to stop falling behind <unk> apple computer but nec was ahead from the start and did n't need to <unk> in competitive allies
meanwhile the big players have n't tried to copy the nec standard
corporate pride as well as the close ties common among japanese manufacturers help explain why
most rivals have a working relationship with nec often through <unk> of technology the japan personal computer software association noted recently
they hesitate to market <unk> machines nec <unk> of such machines and marketing one would jeopardize their relationship
the result according to many analysts is higher prices and less innovation
while tens of thousands of software packages using the ibm standard are available in the u.s. they say only about N are written for nec
a year ago japan 's fair trade commission warned nec about possible violations of <unk> laws for discouraging retailers from discounting
in japan software is four to five years behind the u.s. because hardware is four to five years behind because nec is enjoying a monopoly complains <unk> <unk> the president of <unk> corp. one of japan 's leading <unk> publishing and software companies
there are no price wars no competition
an nec spokeswoman <unk> that prices are higher in japan because customers put a greater emphasis on quality and service than they do in the u.s.
she adds that some technological advances trail those in the u.s. because the japanese still import basic operating systems from american companies
but the market is changing
the government is funding several projects to push pc use
over the next three years public schools will get N million pcs a <unk> increase from current levels
in the private sector practically every major company is setting explicit goals to increase employees ' exposure to computers
toyota motor corp. 's sales offices in japan have <unk> the computers per employee that its own u.s. offices do over the next five years it is aiming for rough parity
within a year <unk> corp. a major cosmetics company plans to eliminate N <unk> jobs by putting on a central computer network some work such as credit reports currently performed in N separate offices
by increasing the number of pcs it uses from N to N <unk> <unk> electronics co. of <unk> hopes not only to make certain tasks easier but also to transform the way the company is run
managers have long been those who <unk> their subordinates so orders would be properly acted on a spokesman says
but new managers will have to be <unk> and <unk> and for that purpose it is necessary to create an environment where information from both inside and outside the company can be reached easily and also shared
meanwhile more computer makers now are competing for the new business
<unk> <unk> corp. a <unk> to the industry fought off a legal challenge and started selling nec <unk> last year
it has won about N N of the retail pc market
sony corp. which temporarily dropped out of the pc business three years ago started selling its work station in N and quickly became the leading japanese company in that market
in a country where <unk> room is scarce laptop machines will take a large portion of the industry 's future growth
toshiba corp. <unk> open that sector this summer with a <unk> machine that <unk> for less than N yen under $ N one of the smallest cheapest pcs available in the country
fujitsu ltd. is <unk> the most expensive promotion campaign in its history including a <unk> <unk> at tokyo <unk> for its sophisticated <unk> fm towns machine which it <unk> for everything from <unk> the family <unk> to practicing <unk> bar <unk>
many of the companies are even dropping their traditional independence and trying to band together to create some sort of standard
two years ago most of the smaller makers joined under the microsoft corp. <unk> to adopt a version of the american ibm at standard
that has n't generated much sales but this summer microsoft rallied all the major nec competitors to make their new machines compatible with the ibm <unk> standard
a healthy <unk> japanese market could also make it far easier for japanese companies to sell overseas where their share is still minimal
but it could also help american companies which also are starting to try to open the market
as with many other goods the american share of japan 's pc market is far below that in the rest of the world
u.s. makers have under N N share compared with half the market in europe and N N at home