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mazda makes the <unk> for ford |
as a result of the <unk> problem on the ford <unk> <unk> <unk> may easily separate from the car during <unk> impact the u.s. auto maker said |
when properly applied the <unk> is designed to retain the <unk> in place in a crash test at N miles per hour |
a ford spokesman said the dearborn mich. auto maker is n't aware of any injuries caused by the <unk> problem |
ford said owners should return the cars to dealers so the <unk> can be removed and <unk> <unk> |
mazda and ford said a combination of limited <unk> <unk> and improper maintenance could cause engine oil in some of the mercury <unk> and mazda <unk> to <unk> more rapidly than normal causing increased engine noise or reduced engine life |
they said the problems are n't safety related |
both companies will replace the oil <unk> cap with a <unk> oil <unk> cap |
both also will <unk> and replace if necessary oil filters and oil <unk> at no charge to owners |
for owners who have followed the recommended oil maintenance schedule mazda will extend to five years or N miles the warranty term for engine damage due to <unk> engine oil deterioration |
the normal term for the N and N model N is two years or N miles the term for the N N is three years or N miles |
ford said the term on its warranty is already six years or N miles |
separately ford said it will offer $ N cash rebates to buyers of its <unk> ford <unk> sport utility vehicle |
it said it will also offer buyers the option of financing as low as N N on <unk> loans |
ford also offered the low financing rate option on <unk> <unk> which previously carried a $ N cash discount |
ford said the new offer will begin saturday and run indefinitely |
the supreme court agreed to decide whether the federal pension benefit guaranty corp. may require ltv corp. to <unk> funding responsibility for a $ N billion <unk> in the company 's pension plans |
the high court 's decision expected next spring may affect the stability of many large corporate pension plans that have relied on the availability of pension insurance provided by the federal pension regulatory and insurance agency |
the agency which is funded through insurance premiums from employers <unk> pension benefits for some N million private-sector workers who take part in <unk> pension plans |
it recently reported assets of $ N billion and liabilities of $ N billion |
in its appeal to the high court the agency said the federal appeals court ruling which favored ltv threatened to transform the agency from an insurer of troubled pension plans into an <unk> source of industry <unk> |
the ruling also may determine how quickly ltv is able to complete its chapter N reorganization |
ltv filed for protection under chapter N in federal bankruptcy court in N |
the filing was partly the result of the $ N billion <unk> in ltv 's three pension plans operated for its ltv steel co. subsidiary 's employees |
in january N as ltv steel continued operating while under reorganization the agency terminated the three ltv pension plans to keep its insurance liability from increasing |
termination means that the agency 's insurance assumes the liabilities and pays the pension benefits already owed under the plans but workers do n't <unk> new benefits |
a few months later under pressure from the united steelworkers of america ltv instituted a new program to provide retirement benefits similar to those in the terminated plans |
because the federal pension agency had taken over the old plans ltv would be responsible only for benefits paid under the new pension plans |
but the agency viewed the creation of the new plans as an abuse of federal pension law and an attempt to transfer the liability of the $ N billion <unk> from ltv to federal insurance |
the agency also concluded that ltv 's financial status had improved while it was under reorganization |
in september N it ordered ltv to <unk> liability and funding for the three original plans |
ltv challenged the order and a federal district court in new york in june N ruled that the agency improperly ordered ltv to <unk> responsibility for the plans |
in may a federal appeals court in new york agreed that the agency acted <unk> |
the appeals court said there was no evidence that congress intended to allow the pension agency to consider a company 's creation of new benefit plans as a basis for ordering that company to <unk> liability for old plans |
the appeals court also said the agency had to consider a company 's long-term ability to fund pension plans not just short-term improved financial status |
in dallas ltv said that it was disappointed that the court agreed to hear the case because it believes the move will further delay its chapter N proceedings |
the company has n't been able to come up with a reorganization plan in part because of the sizable disagreement with the pension agency |
but ltv a steel aerospace and energy concern said it is confident that the supreme court will <unk> the <unk> decisions and said it expects to continue discussions with the agency about a settlement while the case is being reviewed |
pension benefit guaranty corp. vs. ltv corp |
the commercial was absolutely silent |
breaking into the <unk> chicago <unk> <unk> match during last week 's monday night football game it was nothing but simple block letters <unk> on the tv screen |
due to the earthquake in san francisco nissan is donating its commercial air time to broadcast american red cross emergency relief messages |
please contribute what you can the ad said |
the nissan <unk> <unk> on the screen for a moment and then came a taped plea for donations from former president reagan followed by the silent print telling viewers where to call |
within two hours viewers pledged over $ N according to a red cross executive |
call it disaster marketing |
nissan motor is just one of a slew of advertisers that have <unk> their ads to the devastating san francisco quake and hurricane hugo |
sometimes the ads attempt to raise money always they try to boost good will |
by advertising disaster relief these companies are hoping to don a white hat and come out a hero |
but the strategy can <unk> if the ads appear too <unk> the companies may end up looking like rank <unk> instead of good <unk> |
that has n't <unk> plenty of companies |
along with nissan grand metropolitan plc 's burger king and new york life insurance have tied ads to red cross donations |
other ads do n't bother with the <unk> a <unk> if <unk> american telephone & telegraph ad that aired sunday <unk> <unk> of the devastation in san francisco and charleston s.c. with interviews of people <unk> how at&t helped |
at nissan we felt we wanted to do something to help them gather money and we had this <unk> on monday night football explains <unk> <unk> a nissan advertising creative manager |
what did we get out of it |
we got some exposure and pretty much good will |
the ads are just the latest evidence of how television advertising is getting faster on the draw |
while tv commercials typically take weeks to produce advertisers in the past couple of years have learned to turn on a <unk> to crash out ads in days or even hours |
the big brokerage houses learned the art of the instant commercial after the N crash when they turned out reassuring ads inviting investors right back into the stock market |
they <unk> out another crop of instant commercials after the sudden market dip a few weeks ago |
nissan created its quake ad in a weekend |
but as advertisers <unk> onto disasters with increasing frequency they risk hurting themselves as much as helping the cause |
they chance <unk> the customers they hope to woo by looking like <unk> <unk> |
people see extra messages in advertising and if a manufacturer is clearly trying to get something out of it if it 's too <unk> then consumers will see through that warns john philip jones chairman of the advertising department at the newhouse school of public communications at <unk> university |
it can <unk> because companies can step across the line and go too far be too <unk> agrees gary <unk> a principal with new england consulting group <unk> conn |
the ultimate form of charity is when you do n't tell anyone |
still he says that only a few of the <unk> campaigns have been <unk> and that the majority have been truly beneficial to the people who need the help |
we do n't consider that <unk> chasing |
the companies running the disaster ads certainly do n't see themselves as <unk> <unk> either |
burger king 's chief executive officer barry <unk> stars in ads saying that the fast-food chain will <unk> N cents to the red cross for every purchase of a <unk> <unk> <unk> |
the campaign which started last week and runs through nov. N with funds earmarked for both the quake and hugo was barry 's idea a spokeswoman says |
barry felt very committed |
he felt we should be giving something back |
while the campaign was mr. <unk> 's idea however he wo n't be paying for it the donations will come out of the chain 's national advertising fund which is financed by the franchisees |
and by <unk> donations on <unk> <unk> a new <unk> line the fast-food chain is trying to push burger king works a sales pitch into its <unk> message |
toyota 's upscale lexus division a sponsor of the world series also put in a plug for red cross donations in a world series game it sponsored |
the world series is brought to you by lexus who urges you to help relieve the suffering caused by the recent earthquake the game announcer said |
and new york life made a plea for red cross donations in newspaper ads in the san francisco area <unk> onto the <unk> of the red cross 's <unk> reputation the red cross has been helping people for N years |
new york life has been doing the same for over N years |
nancy craig advertising manager for the red cross readily admits they 're <unk> on our reputation |
but she has no problem with that she says in the meanwhile they 're helping us |
the red cross does n't track contributions raised by the disaster ads but it has <unk> $ N million since it first launched its hurricane relief effort sept. N |
ad notes |
new account |
<unk> king co. golden valley minn. awarded its $ N million <unk> account to <unk> <unk> <unk> & <unk> a <unk> <unk> iowa division of young & rubicam |
the account had previously been handled by saatchi & saatchi <unk> new york |
tv guide |
<unk> & kennedy <unk> ore. was named to handle the news corp. publication 's $ N million to $ N million <unk> account |
<unk> <unk> <unk> the new york agency that had handled the account since N resigned the account about two weeks ago |
no alcohol |
miller brewing co. will introduce its first <unk> beer jan. N |
the <unk> called miller sharp 's will be supported by ads developed by <unk> <unk> & <unk> milwaukee |
radio |
viacom broadcasting inc. definitively agreed to acquire <unk> am and <unk> in san francisco for about $ N million from pacific fm inc |
the supreme court let stand a new york court 's ruling that the manufacturers of a drug once used to prevent <unk> must share liability for injuries or deaths when the maker of an individual <unk> is unknown |
the high court 's action refusing to hear appeals by several drug companies is likely to have a significant impact at several levels |
the most immediate effect is in new york where former manufacturers of the <unk> drug des the synthetic female <unk> <unk> face the prospect of shared liability for damages in many of the N to N des lawsuits pending in that state |
the lawsuits stemmed from the development of cancer and other problems in the daughters of women who took the drug |
on a broader scale the ruling could encourage other states ' courts to adopt the logic of the new york court not only in des cases but in other <unk> lawsuits as well |
the new york court of appeals ruling parallels a N decision by the california supreme court requiring shared liability among manufacturers for injuries when it ca n't be determined which company is at fault |
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