| Creating a Data-driven |
| Culture |
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| Ishit Vachhrajani |
| Enterprise Strategist |
| Amazon Web Services |
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| © 2021, Amazon Web Services, Inc. or its Affiliates. |
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| Data is an asset |
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| © 2021, Amazon Web Services, Inc. or its Affiliates. |
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| Data is a unique asset |
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| © 2021, Amazon Web Services, Inc. or its Affiliates. |
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| Data is a unique asset |
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| Fixed supply |
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| Limitless supply |
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| Controlled by few |
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| Available to everyone |
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| Transferred |
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| Shared |
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| The more you use, |
| the less you have |
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| The more you use, |
| the more you have |
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| © 2021, Amazon Web Services, Inc. or its Affiliates. |
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| Evolution of enterprise data |
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| Data aware |
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| Data informed |
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| Data driven |
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| Functions |
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| Report |
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| Monitor |
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| Guide |
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| Capabilities |
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| Static batch reports |
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| Interactive dashboards, |
| data warehouse |
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| Data science, |
| AI/ML, Data Lake |
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| Users |
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| Data |
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| Executives, |
| department heads |
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| Financial and |
| operational data |
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| Power users |
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| Siloed data |
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| Everyone |
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| All data |
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| © 2021, Amazon Web Services, Inc. or its Affiliates. |
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| Why become a data-driven |
| enterprise? |
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| © 2021, Amazon Web Services, Inc. or its Affiliates. |
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| Make better |
| decisions, faster |
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| Respond better |
| to the unexpected |
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| Create better |
| customer experience |
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| Uncover new |
| opportunities |
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| Improve |
| efficiency |
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| © 2021, Amazon Web Services, Inc. or its Affiliates. |
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| “Data without action is useless, |
| action without data is roulette“ |
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| © 2021, Amazon Web Services, Inc. or its Affiliates. |
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| Desired outcome |
| Go to the beach |
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| © 2021, Amazon Web Services, Inc. or its Affiliates. |
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| Target output |
| Land safely and |
| on time |
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| Take action to manage inputs |
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| Inputs |
| Speed |
| Altitude |
| Direction |
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| Variables |
| Weather |
| Air traffic |
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| © 2021, Amazon Web Services, Inc. or its Affiliates. |
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| Action |
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| Data-driven enterprise |
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| Data |
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| © 2021, Amazon Web Services, Inc. or its Affiliates. |
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| Data-driven enterprise |
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| Data |
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| Insights |
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| © 2021, Amazon Web Services, Inc. or its Affiliates. |
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| Data-driven enterprise |
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| Data |
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| Insights |
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| Actions |
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| © 2021, Amazon Web Services, Inc. or its Affiliates. |
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| Data-driven enterprise |
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| Data |
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| Insights |
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| Actions |
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| Outcome |
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| © 2021, Amazon Web Services, Inc. or its Affiliates. |
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| How to become a data-driven |
| enterprise? |
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| © 2021, Amazon Web Services, Inc. or its Affiliates. |
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| How to become a data-driven enterprise? |
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| Proclaim that “data is the new oil” |
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| Launch several “Big Data” initiatives including an AI project |
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| Start by hoarding as much data as possible |
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| Hire a Chief Data Officer (CDO) but change little else |
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| Create an analytics function and funnel all requests to them |
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| Repeatedly say that we are in the data business |
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| All of the above |
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| © 2021, Amazon Web Services, Inc. or its Affiliates. |
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| ( Culture |
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| Capability |
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| ) |
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| Scale |
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| © 2021, Amazon Web Services, Inc. or its Affiliates. |
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| ( Culture Scale ) |
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| ( |
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| Capability |
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| Scale |
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| © 2021, Amazon Web Services, Inc. or its Affiliates. |
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| Culture at Scale |
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| 92% |
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| of challenges to |
| business adoption |
| of data are cultural |
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| Source: Big Data and AI Executive Survey 2021 by NewVantage Partners |
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| © 2021, Amazon Web Services, Inc. or its Affiliates. |
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| Engage in data-driven decision making |
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| Use data to justify decisions |
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| Use data to guide decisions |
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| Executive sponsorship |
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| Executive engagement |
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| © 2021, Amazon Web Services, Inc. or its Affiliates. |
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| Around |
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| Higher |
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| Better |
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| Clearly |
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| Lower |
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| Many |
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| Faster |
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| Greater |
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| Weasel words |
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| Nearly |
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| Often |
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| Significant |
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| Probably |
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| Worse |
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| Usually |
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| Very |
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| © 2021, Amazon Web Services, Inc. or its Affiliates. |
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| “…we gained more |
| customers this quarter” |
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| “...response to our new |
| marketing campaign is great” |
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| “…we gained 100 new customers |
| in Q1 of 2020 compared to 75 |
| in Q4 of 2019” |
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| “…our new marketing campaign |
| resulted in 30% increase in new |
| customer sign up” |
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| “…we improved the |
| performance significantly” |
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| “…we reduced our page-load |
| times by 20%” |
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| © 2021, Amazon Web Services, Inc. or its Affiliates. |
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| Is it a one-way or |
| a two-way door? |
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| © 2021, Amazon Web Services, Inc. or its Affiliates. |
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| Enable frontline action using data |
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| HiPPO based decision-making |
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| Decentralized decision-making |
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| Many insights, little action |
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| Insights actioned in everyday activities |
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| © 2021, Amazon Web Services, Inc. or its Affiliates. |
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| Frontline action driving engagement |
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| 250M players around |
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| the world |
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| Engaging |
| gaming experience |
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| 100PB |
| of data on |
| player behavior |
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| Amazon S3 |
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| Strategy |
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| Weapons |
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| Playtime |
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| New weapons, |
| maps, and |
| content |
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| Game designer |
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| © 2021, Amazon Web Services, Inc. or its Affiliates. |
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| Govern to enable, not restrict |
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| Establish tenets before policies and procedures |
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| Unify implementation, decentralize controls |
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| Invest in data catalog, lineage, and traceability |
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| Make secure path, the path of least resistance |
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| © 2021, Amazon Web Services, Inc. or its Affiliates. |
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| Educate everyone on effective use of data |
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| Data is for analysts |
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| Data proficiency as a core skill |
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| Start with the Master Data |
| Management tools |
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| Define common entities |
| and vocabulary |
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| © 2021, Amazon Web Services, Inc. or its Affiliates. |
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| Make learning fun with AWS Deepracer |
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| Reinforcement |
| training |
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| State |
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| Reward |
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| 35% |
| of technology |
| function |
|
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| 445 employees |
| across 8 countries |
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| New products, services, and |
| processes driven by ML |
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| Environment |
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| Agent |
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| Action |
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| © 2021, Amazon Web Services, Inc. or its Affiliates. |
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| Eliminate cultural silos that guard data silos |
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| Data in departmental silos |
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| Data as organizational asset |
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| Data as a crutch |
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| Data to seek honest inquiry |
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| Reporting ghost towns |
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| Integrate data in core products |
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| © 2021, Amazon Web Services, Inc. or its Affiliates. |
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| A+E Networks breaks down silos |
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| Who is our |
| customer? |
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| Where are we |
| spending money? |
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| How are we |
| making money? |
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| Content |
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| What do we have in |
| the basket to sell? |
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| © 2021, Amazon Web Services, Inc. or its Affiliates. |
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| A+E Networks breaks down silos |
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| Revenue |
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| Cost |
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| Viewership |
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| Rights |
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| Linear |
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| Digital |
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| Production |
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| TV ratings |
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| Platform |
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| Marketing |
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| Digital |
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| downloads |
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| Territory |
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| International |
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| Talent |
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| OTT |
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| subscribers |
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| Distribution |
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| © 2021, Amazon Web Services, Inc. or its Affiliates. |
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| A+E Networks breaks down silos |
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| Linear |
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| Revenue |
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| Corporate alignment |
| across 12 common KPIs |
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| Digital |
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| Production |
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| Marketing |
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| TV ratings |
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| OTT |
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| Platform |
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| Cost |
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| Increased content |
| sales with real-time rights |
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| Viewership |
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| Data-driven optimization for |
| inventory, price, and |
| marketing |
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| Territory |
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| Rights |
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| Better program |
| scheduling decisions using |
| data |
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| © 2021, Amazon Web Services, Inc. or its Affiliates. |
|
|
| Creating and scaling a data-driven culture |
|
|
| Engage in data-driven decision making |
|
|
| Enable frontline action using data |
|
|
| Educate everyone on effective use of data |
|
|
| Eliminate cultural silos that guard data silos |
|
|
| © 2021, Amazon Web Services, Inc. or its Affiliates. |
|
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| Building your flywheel |
|
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| © 2021, Amazon Web Services, Inc. or its Affiliates. |
|
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| Growth Flywheel |
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| © 2021, Amazon Web Services, Inc. or its Affiliates. |
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| Durable Customer Needs |
| • Value |
| • Selection |
| • Convenience |
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| Data Flywheel |
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| 1. Define what being data-driven |
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| means for your company |
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| 2. Commit and start by driving |
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| the cultural change |
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| 3. Pick few impactful, visible, and |
|
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| relatable opportunities |
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| © 2021, Amazon Web Services, Inc. or its Affiliates. |
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| “When the anecdotes and the data disagree, |
| the anecdotes are usually right.” |
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| Jeff P. Bezos |
| Founder and Executive Chairman, Amazon.com, Inc. |
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| © 2021, Amazon Web Services, Inc. or its Affiliates. |
|
|
| Executive |
| Insights |
|
|
| Enterprise |
| Strategy Blog |
|
|
| https://aws.amazon.com/ |
| executive-insights/ |
|
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| https://open.spotify.com/show/ |
| 1Qp5byBTSBeF20RdyWuIgd |
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| https://aws.amazon.com/ |
| blogs/enterprise-strategy/ |
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| Thank you |
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| Ishit Vachhrajani |
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| /in/ishitv |
| @ishitv |
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| © 2021, Amazon Web Services, Inc. or its Affiliates. |
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