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how to build brand loyalty
most established brand name products operate in highly competitive markets jockeying for market share with new and old rival products many of them barely distinguishable to thrive in this dynamic marketing departments employ various tactics to create and maintain brand loyalty including monitoring buying trends analyzi...
why is brand loyalty important
the primary reason that brand loyalty is important is that it is a major driver of profitability 65 of revenue in most companies comes from repeat business with existing clients and existing customers loyal to brands purchase 90 more frequently than new customers
what is the difference between brand loyalty and customer loyalty
brand loyalty is perception based image and experience customer loyalty is money based prices and discounts brand loyal customers believe that a certain brand represents higher quality and better service than any competitor and price does not matter customer loyalty requires offering low prices and regular discounts to...
what are brand ambassadors
brand ambassadors are professional marketers that companies hire to serve as spokespersons for their products to succeed brand ambassadors need an established online presence with an engaged network across platforms in depth knowledge of products and services and highly developed expertise at building loyal customer re...
what are the 3 types of brand loyalty
consumers are often swayed by their head heart or hand heart loyal customers are usually driven by a non tangible benefit of a brand such as its impact on the local community or the environment head loyal customers that make rational choices often see the analytical reasoning behind supporting a specific brand or produ...
how do you identify brand loyalty
though some may smirk at customers waiting in line potentially in the rain for the latest cell phone release there are obvious signs of brand loyalty worth being envious of products that sell out quickly are backordered require waitlists to get or have popular pre sale quantities indicate customers are willing to buy a...
what is brand management
brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand developing ...
how brand management works
brands have a powerful influence on customer engagement competition in the markets and the management of a company a strong master brand presence in the market differentiates a company s products from its competitors and creates brand affinity for a company s products or services a brand that has been established has t...
when companies or products are launched those companies or divisions may not have a fully dedicated team for brand management instead they more often have a collection of marketing professionals that guide the initial external management of public perception that marketing team may own many initial aspects of brand man...
as a product line or company matures the brand in question may receive more resources especially if the brand has been successful at this point the brand management team documents defines and formalizes the brand strategy this plan is much more detailed than the initial plans laid out by the marketing team in addition ...
what is meant by brand management
brand management is the creation and enforcement of rules surrounding how a company or product is communicated to markets this includes dictating boundaries on advertising language tone and cadence of communication with customers
why is brand management important
brand management is important because it dictates how public markets perceive goods without brand management consumers may not become loyal to a product line or may not choose to repeat purchases with a company after a positive experience effective brand management may lead to not only to greater sales quantities in th...
what is the goal of brand management
the goal of brand management is to form a specific perception about a product or company by strategically determining the font language style of messaging and marketing plans the brand management team hopes to make the public see a product or company in a specific light the bottom linebrand management is the vague stra...
what is brand personality
the term brand personality refers to a set of characteristics that is attributed to a brand name an effective brand increases its brand equity by having consistent traits that resonate with one or more consumer segments this brand personality provides a company with qualitative value in addition to those benefits deriv...
how brand personality works
brand personality is a framework that helps a company or organization shape the way people feel about its product service or mission a company s brand personality elicits an emotional response from a specific consumer segment the purpose of building a brand personality is to drive positive consumer actions that benefit...
how a business communicates its personality through events product releases or charitable partnerships can reflect its relationship with its community or industry
consumers want meaningful relationships with brands but many in top management fail to define appropriate brand personalities that could meet that demand 2brand personality vs imagerya company s brand personality should not be confused with its imagery a company s imagery is a series of creative assets that communicate...
why is it crucial for companies to define their brand personality
it s important for companies to accurately define their brand personalities so that their expressions of brand resonate with the appropriate consumers brand personality is a key factor in increasing brand equity and in any successful marketing campaign
what are the different types of brand personalities
there are five main types of brand personalities with common traits they are excitement sincerity ruggedness competence and sophistication customers are more likely to make purchases from a company with a brand personality that s similar to their own
do all companies create a brand personality
in many cases they don t or their executives don t realize the significance of developing one that properly espouses their mission vision and or beliefs for employees as well as consumers 2the bottom linebrand personality is represented by a set of characteristics that is attributed to a brand name common characteristi...
what is brand recognition
the term brand recognition refers to the ability of consumers to identify a specific brand by its attributes over another one brand recognition is a concept used in advertising and marketing it is considered successful when people are able to recognize a brand through visual or auditory cues such as logos slogans packa...
how brand recognition works
a brand is a name logo word mark tagline or any other identifying characteristic that separates a company s product or service from others on the market a brand is among the most important assets that a company has because it represents the company and helps keep the company in consumers minds brands are normally prote...
what is brics
brics is an acronym for brazil russia india china and south africa the term was initially created as bric without south africa by goldman sachs economist jim o neill in 2001 he believed that by 2050 the four bric economies would come to dominate the global economy south africa was added to the list in 2010 the brics co...
what countries are in brics
the brics nations are brazil russia india china and south africa in 2023 the group invited argentina ethiopia iran saudi arabia egypt and the united arab emirates to join full membership is expected to be granted as of jan 1 2024 6
why was brics created
brics was created by goldman sachs as an analytical grouping of emerging market countries that experienced strong economic growth and were poised to dominate the world economy by 2050 these countries now operate as an informal organization that seeks to further economic ties with each other
what is the main goal of brics
the overarching goals of brics are cooperation development and influence in international affairs drilling down brics seeks to build economic cooperation development financing political coordination social and cultural exchanges technology and innovation sustainable development and peace and security 2the bottom linebr...
what is brics
brics is an acronym for brazil russia india china and south africa the term was initially created as bric without south africa by goldman sachs economist jim o neill in 2001 he believed that by 2050 the four bric economies would come to dominate the global economy south africa was added to the list in 2010 the brics co...
what countries are in brics
the brics nations are brazil russia india china and south africa in 2023 the group invited argentina ethiopia iran saudi arabia egypt and the united arab emirates to join full membership is expected to be granted as of jan 1 2024 6
why was brics created
brics was created by goldman sachs as an analytical grouping of emerging market countries that experienced strong economic growth and were poised to dominate the world economy by 2050 these countries now operate as an informal organization that seeks to further economic ties with each other
what is the main goal of brics
the overarching goals of brics are cooperation development and influence in international affairs drilling down brics seeks to build economic cooperation development financing political coordination social and cultural exchanges technology and innovation sustainable development and peace and security 2the bottom linebr...
what is a breadth indicator
breadth indicators are mathematical formulas that measure the number of advancing and declining stocks and or their volume to calculate the participation in a stock index s price movements by evaluating how many stocks are increasing or decreasing in price and how much volume these stocks are trading breadth indicators...
what does a breadth indicator tell you
breadth indicators provide traders and investors with a view of an overall market the stock market is typically examined using stock indexes for example the s p 500 index s advance decline line is a cumulative guide for whether more stocks are rising or falling over time this calculation shows the overall investor sent...
what is a break even price
a break even price is the amount of money or change in value for which an asset must be sold to cover the costs of acquiring and owning it it can also refer to the amount of money for which a product or service must be sold to cover the costs of manufacturing or providing it in options trading the break even price is t...
how can ordinary individuals use break even prices
the break even price covers the cost or initial investment into something for example if you sell your house for exactly what you still need to pay you would leave with zero debt but no profit investors who are holding a losing stock position can use an options repair strategy to break even on their investment quickly ...
what is the break even price for an options contract
in general the break even price for an options contract will be the strike price plus the cost of the premium for a 20 strike call option that cost 2 the break even price would be 22 for a put option with otherwise same details the break even price would instead be 18
why should taxes and fees be included in a break even analysis
a gross break even point is often not entirely correct for figuring out exactly where you would break even on a trade investment or project this is because taxes fees and other charges are often involved that must be taken into account for instance if you sell a stock for a 10 profit subject to long term capital gains ...
what is break even analysis
break even analysis compares income from sales to the fixed costs of doing business the five components of break even analysis are fixed costs variable costs revenue contribution margin and break even point bep
when companies calculate the bep they identify the amount of sales required to cover all fixed costs before profit generation can begin the break even point formula can determine the bep in product units or sales dollars
investopedia paige mclaughlinunderstanding break even analysisbreak even analysis looks at fixed costs relative to the profit earned by each additional unit produced and sold a firm with lower fixed costs will have a lower break even point of sale and 0 of fixed costs will automatically have broken even with the sale o...
what are some limitations of break even analysis
break even analysis assumes that the fixed and variable costs remain constant over time however costs may change due to factors such as inflation changes in technology and changes in market conditions it also assumes that there is a linear relationship between costs and production break even analysis ignores external f...
what are the components of break even analysis
there are five components of break even analysis fixed costs variable costs revenue contribution margin and the break even point bep
why is the contribution margin important in break even analysis
the contribution margin represents the revenue required to cover a business fixed costs and contribute to its profit with the contribution margin calculation a business can determine the break even point and where it can begin earning a profit
how do businesses use the break even point in break even analysis
the break even point bep helps businesses with pricing decisions sales forecasting cost management and growth strategies a business would not use break even analysis to measure its repayment of debt or how long that repayment will take the bottom linebreak even analysis or the comparison of sales to fixed costs is a to...
what is the breakeven point bep
in corporate accounting the breakeven point bep is the moment a company s operations stop being unprofitable and starts to earn a profit the breakeven point is the production level at which total revenues for a product equal total expenses 1 the breakeven point can also be used in other ways across finance such as in t...
what is a breakout
a breakout refers to when the price of an asset moves above a resistance area or moves below a support area breakouts indicate the potential for the price to start trending in the breakout direction for example a breakout to the upside from a chart pattern could indicate the price will start trending higher breakouts t...
what does a breakout tell you
a breakout occurs because the price has been contained below a resistance level or above a support level potentially for some time the resistance or support level becomes a line in the sand which many traders use to set entry points or stop loss levels when the price breaks through the support or resistance level trade...
what was the bretton woods agreement and system
the bretton woods agreement was negotiated in july 1944 by delegates from 44 countries at the united nations monetary and financial conference held in bretton woods new hampshire 1under the bretton woods system gold was the basis for the u s dollar and other currencies were pegged to the u s dollar s value the bretton ...
is the bretton woods agreement still in effect
the bretton woods system which required a currency peg to the u s dollar and linked the value of the dollar to gold is no longer in effect in the 1960s the dollar had struggled within the system set up under the bretton woods agreement in 1971 president nixon suspended its convertibility into gold today currencies floa...
what is the difference between the gold standard and the bretton woods system
the gold standard refers to any monetary system in which the value of currency is linked to gold currently there are no countries that use the gold standard under the bretton woods system the u s was originally convertible to gold at a rate of 35 per ounce by 1971 this convertibility was severed
what backs the u s dollar
previously the u s dollar was backed by gold today the u s dollar isn t backed by anything other than the u s government s own ability to generate revenue the bottom linethe bretton woods agreement established a currency exchange regime system in 1944 following years of negotiations among 44 nations this system require...
what is brexit
brexit is a portmanteau of the words british and exit that was coined to refer to the united kingdom s decision in a june 23 2016 referendum to leave the european union eu brexit took place at 11 p m greenwich mean time on jan 31 2020 on dec 24 2020 the u k and the eu struck a provisional free trade agreement ensuring ...
when britain voted to leave the eu scotland fulminated a combination of rising nationalism and strong support for europe led almost immediately to calls for a new independence referendum on nov 3 2017 when the supreme court ruled that devolved national assemblies such as scotland s parliament could not veto brexit the ...
on march 13 of that year sturgeon called for a second referendum to be held in the autumn of 2018 or spring of 2019 holyrood backed her by a vote of 69 to 59 on march 28 the day before may s government triggered article 50 sturgeon s preferred timing was significant since the two year countdown initiated by article 50 ...
when did britain officially leave the european union
britain officially left the eu on jan 31 2020 at 11 p m gmt the move came after a referendum voted in favor of brexit on june 23 2016
what were the reasons behind brexit
there were many reasons why britain voted to leave the european union but some of the main issues behind brexit included a rise in nationalism immigration political autonomy and the economy the leave side garnered almost 52 of the votes while the remain side received about 48
how many countries are part of the eu post brexit
britain s departure from the european union left 27 member states they are austria belgium bulgaria croatia cyprus the czech republic denmark estonia finland france germany greece hungary ireland italy latvia lithuania luxembourg malta the netherlands poland portugal romania slovakia slovenia spain and sweden the botto...
what is brick and mortar
brick and mortar refers to a traditional street side business that offers products and services to its customers face to face in an office or store that the business owns or rents the local grocery store and the corner bank are examples of brick and mortar companies understanding brick and mortarmany consumers still p...
how many brick and mortar stores are there in the united states
there are just over a million retail establishments in the united states the exact number was 1 078 177 as of q4 2023 8can brick and mortar compete with e commerce yes brick and mortar stores can compete with e commerce the physical space can have an advantage with engaging interactive in store experiences brick and mo...
what is brick and mortar banking
brick and mortar banking refers to the practice of depositing and borrowing money through online banking applications or websites compared to visiting a branch in person many retail banks are now eliminating some of their branches to provide more services by mail telephone or on the web
what are the costs associated with running a brick and mortar store
the costs associated with running a brick and mortar store include rent utilities payroll inventory insurance and marketing expenses additional costs may involve store maintenance security and technology investments initial setup costs such as store design fixtures and signage if you re thinking of starting a brick and...
what is bridge financing
bridge financing often in the form of a bridge loan is an interim financing option used by companies and other entities to solidify their short term position until a long term financing option can be arranged bridge financing normally comes from an investment bank or venture capital firm in the form of a loan or equity...
how bridge financing works
bridge financing bridges the gap between the time when a company s money is set to run out and when it can expect to receive an infusion of funds later on this type of financing is most normally used to fulfill a company s short term working capital needs there are multiple ways that bridge financing can be arranged wh...
what is a bridge loan
a bridge loan is a short term loan used until a person or company secures permanent financing or pays an existing obligation it allows the borrower to meet current obligations by providing immediate cash flow bridge loans have relatively high interest rates and are usually backed by some form of collateral such as real...
how a bridge loan works
also known as interim financing gap financing or swing loans bridge loans bridge the gap during times when financing is needed but not yet available both individuals and companies use bridge loans and lenders can customize these loans for many different situations 1bridge loans can help homeowners purchase a new home w...
when olayan america corp wanted to purchase the sony building in new york city in 2016 it took out a bridge loan from ing capital the short term loan was approved very quickly allowing olayan to seal the deal on the sony building with dispatch the loan helped to cover part of the cost of purchasing the building until o...
bridge loans vs traditional loansbridge loans typically have a faster application approval and funding process than traditional loans however in exchange for the convenience these loans tend to have relatively short terms high interest rates and large origination fees generally borrowers accept these terms because they...
what are the pros of bridge loans
bridge loans provide short term cash flow for example a homeowner can use a bridge loan to purchase a new home before selling their existing one
what are the cons of bridge loans
bridge loans typically have higher interest rates than traditional loans also if you are waiting to sell your home and still have a mortgage you ll have to make payments on both loans
how do i qualify for a bridge loan
for a real estate bridge loan you ll need an excellent credit score lenders also prefer borrowers with low debt to income dti ratios the bottom linea bridge loan short term financing used until a person or company secures permanent financing or settles an existing obligation is often used in residential real estate but...
what is broad money
broad money is a category for measuring the amount of money circulating in an economy it is defined as the most inclusive method of calculating a given country s money supply and includes narrow money along with other assets that can be easily converted into cash to buy goods and services understanding broad moneybecau...
what is a broker
a broker is an individual or firm that acts as an intermediary between an investor and a securities exchange a stockbroker buys and sell stocks among other securities on behalf of investors because securities exchanges only accept orders from individuals or firms who are members of that exchange individual traders and ...
what exactly does a broker do
a broker facilitates trades between individuals companies and the exchanges where the broker is licensed depending on the nature of the trade and marketplace a broker can either be a human being who is processing the trade themselves or a computer program that is only monitored by a human typically stock trades are com...
do brokers make money
yes brokers make money the salary a broker receives depends on a lot of factors mainly the worth of the clients they are servicing or if they are brokers for businesses such as commercial real estate owners and sellers a typical stockbroker may make a salary and a commission on trades managed and had an average salary ...
what is a broker and why do i need one
a broker is an intermediary between those who want to invest and make trades and the exchange at which those trades are processed you need a broker because stock exchanges require that those who execute trades on the exchange be licensed another reason is a broker ensures a smooth trading experience between an investor...
how do you become a broker
becoming a broker depends on a few things first having a background or degree in finance or economics will be extremely helpful this may get you noticed but to actually be hired and perform as a broker you will need to be appropriately licensed the bottom linebrokers make a decent salary working through the day ensurin...
what is a broker dealer
a broker dealer b d is a person or firm in the business of buying and selling securities for its own account or on behalf of its customers the term broker dealer is used in u s securities regulation parlance to describe stock brokerages because most of them act as both agents and principals a brokerage acts as a broker...
how a broker dealer works
by definition broker dealers are buyers and sellers of securities and they are also distributors of other investment products as the name implies they perform a dual role in carrying out their responsibilities as dealers they act on behalf of the brokerage firm initiating transactions for the firm s own account as brok...
a brokerage account is an investment account held at a licensed brokerage firm an investor deposits funds into their brokerage account and the brokerage firm transacts orders for investments such as stocks bonds mutual funds and exchange traded funds etfs on their behalf
the assets in investment accounts belong to the investors who normally must report the income derived from the account on their taxes investopedia michela buttignolunderstanding brokerage accountsthere are several types of brokerage accounts and brokerage firms giving investors the chance to choose the model that best ...
when opening a brokerage account don t settle for the first one you find it s essential to ensure you choose the right one
the first step to choosing the right brokerage account is to consider your needs
are you an active or passive investor are you looking to focus only on mutual funds etfs stocks bonds other securities or a combination of all the above do you mainly plan on making basic market orders or do you want more advanced order types
some brokers focus on different types of investors one might have features that appeal to buy and hold investors who mostly want to buy mutual funds and etfs others will have features that appeal to frequent traders and people who are interested in things like options once you ve considered your needs you can compare d...
how to open a brokerage account
opening a brokerage account is a simple process that takes just a few minutes once you ve selected a firm and the type of account you want to open taxable or tax advantaged get the following personal information ready the setup process will include questions about your financial needs investment goals investing style a...
what is a brokerage firm
a brokerage firm or brokerage company is a middleman who connects buyers and sellers to complete a transaction for stock shares bonds options and other financial instruments brokers are compensated in commissions or fees that are charged once the transaction has been completed most discount brokerages now offer their c...
is it worth it to use a full service broker
people who use full service brokers want the advice and attention of an expert to guide their financial affairs these are usually complex as these clients tend to be high net worth individuals with complex financial affairs they are willing and able to pay an average of 1 to 3 of their assets per year for the service p...
how does a brokerage firm work
a broker is essentially a middleman brokers match buyers with sellers complete the transaction between the two parties and pocket a fee for their service if you use an online brokerage to buy stock there s no human standing between you and the transaction the brokerage software makes the match if you use a full service...
how does a brokerage firm make money
generally brokerages make money by charging various fees and commissions on transactions they facilitate and services they provide the online broker who offers free stock trades receives fees for other services plus fees from the exchanges full service brokerages increasingly charge a so called wrap fee an all in one c...
what is a brokerage fee
a brokerage fee is a fee or commission a broker charges to execute transactions or provide specialized services on behalf of clients brokers charge brokerage fees for services such as purchases sales consultations negotiations and delivery there are many instances of brokerage fees charged in various industries such as...
is it normal to pay a brokerage fee
traditionally most investors and traders had to pay fees to their brokers to execute trades and maintain their accounts with the advent of internet based trading online account management and fierce competition among brokerage firms today s fees on most stock and etf trades have dropped to zero at several platforms
which brokers charge 0 fees on stock trades
robinhood was one of the first large online broker to offer free trading in stocks and etfs in 2013 when its app officially launched since then many brokerages have followed suit including charles schwab fidelity merrill edge e trade interactive brokers td ameritrade webull j p morgan vanguard sofi and ally invest amon...
what is a typical commission for options trades
many brokers charge a fixed commission plus a per contract fee for options trades this could be something like 5 95 1 00 per contract so the total fee on a 10 lot trade would be 5 95 10 15 95 the exact commission structure will vary based on your broker and the level of trading that you do with them for example e trade...
what is the typical brokerage fee for a real estate deal
realtors and real estate brokers typically charge around 5 to 6 of the selling price of a house this is often split between the seller s agent and the buyer s agent some discount real estate brokerages may charge a lower rate or instead offer a fixed fee service the bottom linebrokerage fees are the cost of doing busin...
what is a brown bag meeting
a brown bag meeting is an informal meeting or training that generally occurs in the workplace around lunchtime this type of meeting is referred to as a brown bag meeting or a brown bag seminar because participants typically bring their lunches which are associated with being packed in brown paper bags meetings of this ...
what is a brownfield investment
a brownfield also known as brown field investment is when a company or government entity purchases or leases existing production facilities to launch a new production activity this is one strategy used in foreign direct investment the alternative to this is a greenfield investment in which a new plant is constructed th...
what is a bubble
a bubble is an economic cycle that is characterized by the rapid escalation of market value particularly in the price of assets this fast inflation is followed by a quick decrease in value or a contraction that is sometimes referred to as a crash or a bubble burst typically a bubble is created by a surge in asset price...
how a bubble works
an economic bubble occurs any time that the price of a good rises far above the item s real value bubbles are typically attributed to a change in investor behavior although what causes this change in behavior is debated bubbles in equities markets and economies cause resources to be transferred to areas of rapid growth...
when euphoria hits and asset prices skyrocket it could be said that caution on the part of investors is mostly thrown out the window
figuring out when the bubble will burst isn t easy once it has burst it will not inflate again it is possible to have an echo bubble which is only a temporary rally but anyone who can identify the early warning signs will make money by selling off positions asset prices change course and drop sometimes as rapidly as th...
what is a budget
a budget refers to an estimation of revenue and expenses that s made for a specified future period of time budgeting usually occurs on an ongoing basis with individual budgets being re evaluated regularly budgets can be made for any entity that needs or wants to spend money including governments and businesses people a...
what it does mean is that you can maintain control over where your money goes and enjoy greater financial confidence and success
the specifics of budgeting will depend on your personal financial situation and goals in most cases though the approach is the same no matter where you stand financially follow these seven steps to create your budget and adjust it as needed to reach specific financial goals once you ve created a budget you may have to ...
when you ve been faithful to your budget for a month give yourself a reward even small ones such as a night out with friends a concert or a little extra cash for spending can help
keep visual reminders of these rewards or the things you re saving up for start building associations in your brain that make sticking to your budget an enjoyable activity with happy results it s difficult to predict correctly how much money you ll need in every category of your budget for instance a new job may necess...
don t be afraid to request bill extensions or payment plans from creditors skipping or delaying payments only worsens your debt and late fees ding your credit score
go over all your bills to see what can and should be paid first prioritize those that are late and then set up a payment schedule based on your paydays call the bill companies to see how much you can pay now to get back on track toward a positive status explain that you are taking strict measures to catch up be forthri...
how do you create a budget
creating a budget takes some work you ll need to calculate every type of income you receive each month next track your spending and tabulate all your monthly expenses including your rent or mortgage utility payments debt transportation costs food miscellaneous spending and more you may have to make some adjustments ini...
what is the 50 20 30 budget rule
the 50 20 30 budget rule was popularized by sen elizabeth warren d mass in her book all your worth the ultimate lifetime money plan the plan entails dividing all of your after tax income into 50 for your actual needs 30 for anything you want and 20 for savings 5
how does budgeting help a business
just like budgets help people corporate budgeting helps businesses stay on top of their finances it also helps business leaders make very important investment decisions manage and meet goals and objectives and identify any financial hurdles that come their way the bottom linea budget often conjures up images of complic...
what is a budget deficit
a budget deficit occurs when government expenses exceed revenue many people use it as an indicator of the financial health of a country it is a term more commonly used to refer to government spending and receipts rather than businesses or individuals budget deficits affect the national debt the sum of annual budget def...
when a budget deficit is identified current expenses exceed the income received through standard operations to correct its nation s budget deficit often referred to as a fiscal deficit a government may cut back on certain expenditures or increase revenue generating activities
a budget deficit can lead to higher levels of borrowing higher interest payments and low reinvestment which will result in lower revenue during the following year the opposite of a budget deficit is a budget surplus when a surplus occurs revenue exceeds current expenses resulting in excess funds that can be further all...
what causes a budget deficit
both levels of taxation and spending affect a government s budget deficit common scenarios that create deficits by reducing revenue and increasing spending include budget deficits may occur as a way to respond to certain unanticipated events and policies such as the increase in defense spending after the september 11 t...