| ## About Dataset |
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| ### Context |
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| **Problem Statement** |
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| Customer Personality Analysis involves a detailed examination of a company’s ideal customers, aiming to understand their specific needs, behaviors, and concerns. This analysis helps businesses tailor their products and marketing strategies to different customer segments effectively. |
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| ### Content |
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| **Attributes** |
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| **People** |
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| - ID: Customer's unique identifier |
| - Year_Birth: Customer's birth year |
| - Education: Customer's education level |
| - Marital_Status: Customer's marital status |
| - Income: Customer's yearly household income |
| - Kidhome: Number of children in customer's household |
| - Teenhome: Number of teenagers in customer's household |
| - Dt_Customer: Date of customer's enrollment with the company |
| - Recency: Number of days since customer's last purchase |
| - Complain: 1 if the customer complained in the last 2 years, 0 otherwise |
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| **Products** |
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| - MntWines: Amount spent on wine in the last 2 years |
| - MntFruits: Amount spent on fruits in the last 2 years |
| - MntMeatProducts: Amount spent on meat in the last 2 years |
| - MntFishProducts: Amount spent on fish in the last 2 years |
| - MntSweetProducts: Amount spent on sweets in the last 2 years |
| - MntGoldProds: Amount spent on gold in the last 2 years |
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| **Promotion** |
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| - NumDealsPurchases: Number of purchases made with a discount |
| - AcceptedCmp1: 1 if customer accepted the offer in the 1st campaign, 0 otherwise |
| - AcceptedCmp2: 1 if customer accepted the offer in the 2nd campaign, 0 otherwise |
| - AcceptedCmp3: 1 if customer accepted the offer in the 3rd campaign, 0 otherwise |
| - AcceptedCmp4: 1 if customer accepted the offer in the 4th campaign, 0 otherwise |
| - AcceptedCmp5: 1 if customer accepted the offer in the 5th campaign, 0 otherwise |
| - Response: 1 if customer accepted the offer in the last campaign, 0 otherwise |
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| **Place** |
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| - NumWebPurchases: Number of purchases made through the company’s website |
| - NumCatalogPurchases: Number of purchases made using a catalogue |
| - NumStorePurchases: Number of purchases made directly in stores |
| - NumWebVisitsMonth: Number of visits to the company’s website in the last month |
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