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quablab
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how-i-build-this-coded

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https://rss.art19.com/ep…00762e86fb433970
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Yeah.
customer: The South agent: ... Georgia? customer: Or, yeah.
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The, ours are from primarily Texas and New Mexico 'cause it's a drier climate.
agent: ... Georgia? customer: Or, yeah. agent: Yeah.
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Right.
customer: Or, yeah. agent: Yeah. customer: The, ours are from primarily Texas and New Mexico 'cause it's a drier climate.
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So the farmers' market says, you know, "Yeah, I don't know. You know, I don't know if this is a good fit for us." And you're like, "Oh, shoot." Like, [laughs] "Well, I'll tell you what, you know, h- I'll make a deal with you. How about we'll come in early in the spring before all the farmers start to harvest their vege...
agent: Yeah. customer: The, ours are from primarily Texas and New Mexico 'cause it's a drier climate. agent: Right.
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Hmm.
customer: The, ours are from primarily Texas and New Mexico 'cause it's a drier climate. agent: Right. customer: So the farmers' market says, you know, "Yeah, I don't know. You know, I don't know if this is a good fit for us." And you're like, "Oh, shoot." Like, [laughs] "Well, I'll tell you what, you know, h- I'll mak...
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And then all of a sudden I was able to get a little corner, you know, not a full 10 by 10, but a little, little corner, and I could, you know, slowly work my way in and become a regular.
agent: Right. customer: So the farmers' market says, you know, "Yeah, I don't know. You know, I don't know if this is a good fit for us." And you're like, "Oh, shoot." Like, [laughs] "Well, I'll tell you what, you know, h- I'll make a deal with you. How about we'll come in early in the spring before all the farmers sta...
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What were people attracted to? The honey peanut butter, the almond butter, the cinnamon butter? Like, what, what kind of reaction were you getting from people?
customer: So the farmers' market says, you know, "Yeah, I don't know. You know, I don't know if this is a good fit for us." And you're like, "Oh, shoot." Like, [laughs] "Well, I'll tell you what, you know, h- I'll make a deal with you. How about we'll come in early in the spring before all the farmers start to harvest ...
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It's the whole experience. Like, people just love-
agent: Hmm. customer: And then all of a sudden I was able to get a little corner, you know, not a full 10 by 10, but a little, little corner, and I could, you know, slowly work my way in and become a regular. agent: What were people attracted to? The honey peanut butter, the almond butter, the cinnamon butter? Like, wh...
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Yeah
customer: And then all of a sudden I was able to get a little corner, you know, not a full 10 by 10, but a little, little corner, and I could, you know, slowly work my way in and become a regular. agent: What were people attracted to? The honey peanut butter, the almond butter, the cinnamon butter? Like, what, what kin...
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... to buy a product from someone-
agent: What were people attracted to? The honey peanut butter, the almond butter, the cinnamon butter? Like, what, what kind of reaction were you getting from people? customer: It's the whole experience. Like, people just love- agent: Yeah
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Yes
customer: It's the whole experience. Like, people just love- agent: Yeah customer: ... to buy a product from someone-
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... that they can look, look in the eye and be like, "You made this? Wow, that's really special." And the other thing that really helped, Guy, is, like, we're the only nut butter company there. So it's not like you're at the store price shopping for what is the cheapest. You're like, "Well, I need peanut butter, and th...
agent: Yeah customer: ... to buy a product from someone- agent: Yes
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Yeah.
customer: ... to buy a product from someone- agent: Yes customer: ... that they can look, look in the eye and be like, "You made this? Wow, that's really special." And the other thing that really helped, Guy, is, like, we're the only nut butter company there. So it's not like you're at the store price shopping for what...
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So eventually someone's gonna come by and be like, "You know what? I don't taste enough honey in this." [laughs] Or, "You know what? This is too sweet. Too much honey." And, and, and then, you know, they're telling you, "Can you add less honey?" You know, and you're like, you go, "Oh, yeah. Yeah, of course. I'll, I'll ...
agent: Yes customer: ... that they can look, look in the eye and be like, "You made this? Wow, that's really special." And the other thing that really helped, Guy, is, like, we're the only nut butter company there. So it's not like you're at the store price shopping for what is the cheapest. You're like, "Well, I need ...
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Yeah
customer: ... that they can look, look in the eye and be like, "You made this? Wow, that's really special." And the other thing that really helped, Guy, is, like, we're the only nut butter company there. So it's not like you're at the store price shopping for what is the cheapest. You're like, "Well, I need peanut butt...
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... "Okay, well, how do I create something that everyone's gonna love?" And then you realize, "Okay, I just gotta put my, you know, line in the sand. This is what it is. I'm not gonna change it." The second thing I learned, which was so fun for me to learn, was when I first launched, you realize I didn't have, like, a,...
agent: Yeah. customer: So eventually someone's gonna come by and be like, "You know what? I don't taste enough honey in this." [laughs] Or, "You know what? This is too sweet. Too much honey." And, and, and then, you know, they're telling you, "Can you add less honey?" You know, and you're like, you go, "Oh, yeah. Yeah,...
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Mm-hmm
customer: So eventually someone's gonna come by and be like, "You know what? I don't taste enough honey in this." [laughs] Or, "You know what? This is too sweet. Too much honey." And, and, and then, you know, they're telling you, "Can you add less honey?" You know, and you're like, you go, "Oh, yeah. Yeah, of course. I...
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... on a special occasion, like the cinnamon would be once in a while." And then I was like, "Oh my gosh, well, that's interesting." So then the next week I came back with classic, right? Not plain. No- nobody wants something that's plain.
agent: Yeah customer: ... "Okay, well, how do I create something that everyone's gonna love?" And then you realize, "Okay, I just gotta put my, you know, line in the sand. This is what it is. I'm not gonna change it." The second thing I learned, which was so fun for me to learn, was when I first launched, you realize I...
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Right.
customer: ... "Okay, well, how do I create something that everyone's gonna love?" And then you realize, "Okay, I just gotta put my, you know, line in the sand. This is what it is. I'm not gonna change it." The second thing I learned, which was so fun for me to learn, was when I first launched, you realize I didn't have...
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So it was, like, it was... I called it classic, and guess what? It became our best seller, right? Because people just wanted something simple. And now I'm scratching my head. I'm like, "Well, I thought the flavors are what was important." But people just wanna support something that's local and that tastes good.
agent: Mm-hmm customer: ... on a special occasion, like the cinnamon would be once in a while." And then I was like, "Oh my gosh, well, that's interesting." So then the next week I came back with classic, right? Not plain. No- nobody wants something that's plain. agent: Right.
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All right. You're getting feedback from people, and you're adjusting to it, but here's the, the big picture, right? You're working at REI. You're waiting tables. You're making peanut butter in Denver, and you're demoing it at a farmers market, at least one farmers, maybe two, on the weekends. Like, that's a grind of a ...
customer: ... on a special occasion, like the cinnamon would be once in a while." And then I was like, "Oh my gosh, well, that's interesting." So then the next week I came back with classic, right? Not plain. No- nobody wants something that's plain. agent: Right. customer: So it was, like, it was... I called it classic...
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Yeah. I'm, I'm certainly breaking even, you know, on good days. But I was having so much fun.
agent: Right. customer: So it was, like, it was... I called it classic, and guess what? It became our best seller, right? Because people just wanted something simple. And now I'm scratching my head. I'm like, "Well, I thought the flavors are what was important." But people just wanna support something that's local and ...
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Hmm.
customer: So it was, like, it was... I called it classic, and guess what? It became our best seller, right? Because people just wanted something simple. And now I'm scratching my head. I'm like, "Well, I thought the flavors are what was important." But people just wanna support something that's local and that tastes go...
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Like, it was fun to be in a community of other entrepreneurs, of other food companies, but I knew that it wasn't gonna last forever. I knew I had to figure it out, and I didn't have a girlfriend. I didn't have a dog. I'd, I'd... This was all I wanted to do. So a- as I'm in the farmers market, I'm like, "Okay, scale is ...
agent: All right. You're getting feedback from people, and you're adjusting to it, but here's the, the big picture, right? You're working at REI. You're waiting tables. You're making peanut butter in Denver, and you're demoing it at a farmers market, at least one farmers, maybe two, on the weekends. Like, that's a grin...
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it was fun to be in a community of other entrepreneurs, of other food companies
high
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Right.
customer: Yeah. I'm, I'm certainly breaking even, you know, on good days. But I was having so much fun. agent: Hmm. customer: Like, it was fun to be in a community of other entrepreneurs, of other food companies, but I knew that it wasn't gonna last forever. I knew I had to figure it out, and I didn't have a girlfriend...
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Like, that's the goal.
agent: Hmm. customer: Like, it was fun to be in a community of other entrepreneurs, of other food companies, but I knew that it wasn't gonna last forever. I knew I had to figure it out, and I didn't have a girlfriend. I didn't have a dog. I'd, I'd... This was all I wanted to do. So a- as I'm in the farmers market, I'm ...
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Okay.
customer: Like, it was fun to be in a community of other entrepreneurs, of other food companies, but I knew that it wasn't gonna last forever. I knew I had to figure it out, and I didn't have a girlfriend. I didn't have a dog. I'd, I'd... This was all I wanted to do. So a- as I'm in the farmers market, I'm like, "Okay,...
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So that became my obsession, is how do I get into grocery food stores?
agent: Right. customer: Like, that's the goal. agent: Okay.
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Okay. And this, and when you say when the farmers market ended, just seasonally, it ends. It ends in-
customer: Like, that's the goal. agent: Okay. customer: So that became my obsession, is how do I get into grocery food stores?
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Correct
agent: Okay. customer: So that became my obsession, is how do I get into grocery food stores? agent: Okay. And this, and when you say when the farmers market ended, just seasonally, it ends. It ends in-
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... right, in, like, November or whatever. The idea was, um, a- and, and this is a time, 2005, 2006, when you could walk into a Whole Foods. It's harder now 'cause it's, you know, it's owned by Amazon. But it... You could walk in and get the store manager, and they would... You could get them to put a product in their ...
customer: So that became my obsession, is how do I get into grocery food stores? agent: Okay. And this, and when you say when the farmers market ended, just seasonally, it ends. It ends in- customer: Correct
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Oh, yeah.
agent: Okay. And this, and when you say when the farmers market ended, just seasonally, it ends. It ends in- customer: Correct agent: ... right, in, like, November or whatever. The idea was, um, a- and, and this is a time, 2005, 2006, when you could walk into a Whole Foods. It's harder now 'cause it's, you know, it's o...
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Like, you could have that conversation. Was that... Did you do that in 2005 or, uh, 6? I mean, d- or, or not, not quite yet?
customer: Correct agent: ... right, in, like, November or whatever. The idea was, um, a- and, and this is a time, 2005, 2006, when you could walk into a Whole Foods. It's harder now 'cause it's, you know, it's owned by Amazon. But it... You could walk in and get the store manager, and they would... You could get them t...
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So 2006 was when I started to deliver to retailers, and here's how it started. I had a, kind of an, an idea of, of how this might work. And so then I walk into the one Whole Foods that was in our town. I ask who the grocery buyer is, and that, the buyer is, you know, at that moment in time, stocking a shelf. And, and I...
agent: ... right, in, like, November or whatever. The idea was, um, a- and, and this is a time, 2005, 2006, when you could walk into a Whole Foods. It's harder now 'cause it's, you know, it's owned by Amazon. But it... You could walk in and get the store manager, and they would... You could get them to put a product in...
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I walk into the one Whole Foods that was in our town. I ask who the grocery buyer is
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Yeah, yeah.
customer: Oh, yeah. agent: Like, you could have that conversation. Was that... Did you do that in 2005 or, uh, 6? I mean, d- or, or not, not quite yet? customer: So 2006 was when I started to deliver to retailers, and here's how it started. I had a, kind of an, an idea of, of how this might work. And so then I walk int...
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He's like, "Uh, God, I... You know, kid, I hear this five times a day."
agent: Like, you could have that conversation. Was that... Did you do that in 2005 or, uh, 6? I mean, d- or, or not, not quite yet? customer: So 2006 was when I started to deliver to retailers, and here's how it started. I had a, kind of an, an idea of, of how this might work. And so then I walk into the one Whole Food...
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Right.
customer: So 2006 was when I started to deliver to retailers, and here's how it started. I had a, kind of an, an idea of, of how this might work. And so then I walk into the one Whole Foods that was in our town. I ask who the grocery buyer is, and that, the buyer is, you know, at that moment in time, stocking a shelf. ...
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Like, he's like, "All right," stands up. He's like, "Look, here's what I need you to do. I need you to get into a food distributor called UNFI."
agent: Yeah, yeah. customer: He's like, "Uh, God, I... You know, kid, I hear this five times a day." agent: Right.
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Yep.
customer: He's like, "Uh, God, I... You know, kid, I hear this five times a day." agent: Right. customer: Like, he's like, "All right," stands up. He's like, "Look, here's what I need you to do. I need you to get into a food distributor called UNFI."
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You know, "UNFI is who distributes all of our food products. Once you work with them, then I can bring you in." And I'm like, "Oh It's that simple? I'm like, "Okay. Hey, thanks. I'll, I'll, I'll let you know when I get into UNFI." And so then I go to UNFI and they're like, "Oh, we can't get you just into one store beca...
agent: Right. customer: Like, he's like, "All right," stands up. He's like, "Look, here's what I need you to do. I need you to get into a food distributor called UNFI." agent: Yep.
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Right.
customer: Like, he's like, "All right," stands up. He's like, "Look, here's what I need you to do. I need you to get into a food distributor called UNFI." agent: Yep. customer: You know, "UNFI is who distributes all of our food products. Once you work with them, then I can bring you in." And I'm like, "Oh It's that sim...
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He's like, "Well, that all sounds great, Justin, but, you know, I'm nervous as a new product no one's gonna notice it. Uh, are you gonna be able to support it?" And I'm like, "How about if I'm here every day and I'll do a demo, and at the end of a month or two, if, if we don't sell enough jars that makes you happy, you...
agent: Yep. customer: You know, "UNFI is who distributes all of our food products. Once you work with them, then I can bring you in." And I'm like, "Oh It's that simple? I'm like, "Okay. Hey, thanks. I'll, I'll, I'll let you know when I get into UNFI." And so then I go to UNFI and they're like, "Oh, we can't get you ju...
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But you're starting in this one store in Boulder?
customer: You know, "UNFI is who distributes all of our food products. Once you work with them, then I can bring you in." And I'm like, "Oh It's that simple? I'm like, "Okay. Hey, thanks. I'll, I'll, I'll let you know when I get into UNFI." And so then I go to UNFI and they're like, "Oh, we can't get you just into one ...
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Starting at one store.
agent: Right. customer: He's like, "Well, that all sounds great, Justin, but, you know, I'm nervous as a new product no one's gonna notice it. Uh, are you gonna be able to support it?" And I'm like, "How about if I'm here every day and I'll do a demo, and at the end of a month or two, if, if we don't sell enough jars t...
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Yeah.
customer: He's like, "Well, that all sounds great, Justin, but, you know, I'm nervous as a new product no one's gonna notice it. Uh, are you gonna be able to support it?" And I'm like, "How about if I'm here every day and I'll do a demo, and at the end of a month or two, if, if we don't sell enough jars that makes you ...
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And I thought that by getting into the store, it would be this big unlock. Once I was on shelf, I kinda thought, "Okay, everyone's gonna notice it. It's gonna be great." And then, like, nobody really noticed it. I had to stand there, like, three, four times a week and hand out samples and get people excited about it. B...
agent: But you're starting in this one store in Boulder? customer: Starting at one store. agent: Yeah.
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Yeah.
customer: Starting at one store. agent: Yeah. customer: And I thought that by getting into the store, it would be this big unlock. Once I was on shelf, I kinda thought, "Okay, everyone's gonna notice it. It's gonna be great." And then, like, nobody really noticed it. I had to stand there, like, three, four times a week...
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"Let's get into 30 stores 'cause then once UNFI has it-"
agent: Yeah. customer: And I thought that by getting into the store, it would be this big unlock. Once I was on shelf, I kinda thought, "Okay, everyone's gonna notice it. It's gonna be great." And then, like, nobody really noticed it. I had to stand there, like, three, four times a week and hand out samples and get peo...
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But you can't get into 30 stores if you're not doing well in one store.
customer: And I thought that by getting into the store, it would be this big unlock. Once I was on shelf, I kinda thought, "Okay, everyone's gonna notice it. It's gonna be great." And then, like, nobody really noticed it. I had to stand there, like, three, four times a week and hand out samples and get people excited a...
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Well, well enough, right? And like, you know-
agent: Yeah. customer: "Let's get into 30 stores 'cause then once UNFI has it-" agent: But you can't get into 30 stores if you're not doing well in one store.
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Yeah
customer: "Let's get into 30 stores 'cause then once UNFI has it-" agent: But you can't get into 30 stores if you're not doing well in one store. customer: Well, well enough, right? And like, you know-
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... so, so you, you get into the store and maybe, like, you know, two weeks goes, goes by, and it's like, "Okay, well, I gotta get into another store 'cause I have a... I can at least service 15 stores." So now you go to the Whole Foods across to, you know, the next town over, and you're like, "Hey, you know David over...
agent: But you can't get into 30 stores if you're not doing well in one store. customer: Well, well enough, right? And like, you know- agent: Yeah
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Mm-hmm
customer: Well, well enough, right? And like, you know- agent: Yeah customer: ... so, so you, you get into the store and maybe, like, you know, two weeks goes, goes by, and it's like, "Okay, well, I gotta get into another store 'cause I have a... I can at least service 15 stores." So now you go to the Whole Foods acros...
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... "and I'm gonna do demos." And they're like, "Well, uh, okay, well, if David has it, then I guess, I guess we'll try it." And then, you know, you really leverage that one relationship, and then I would get into more and more stores, and I would deliver to these stores, and I would be kind of like, you know, for me i...
agent: Yeah customer: ... so, so you, you get into the store and maybe, like, you know, two weeks goes, goes by, and it's like, "Okay, well, I gotta get into another store 'cause I have a... I can at least service 15 stores." So now you go to the Whole Foods across to, you know, the next town over, and you're like, "He...
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Yeah
customer: ... so, so you, you get into the store and maybe, like, you know, two weeks goes, goes by, and it's like, "Okay, well, I gotta get into another store 'cause I have a... I can at least service 15 stores." So now you go to the Whole Foods across to, you know, the next town over, and you're like, "Hey, you know ...
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... and then I'll, then I'll have made it. And so the target's always moving.
agent: Mm-hmm customer: ... "and I'm gonna do demos." And they're like, "Well, uh, okay, well, if David has it, then I guess, I guess we'll try it." And then, you know, you really leverage that one relationship, and then I would get into more and more stores, and I would deliver to these stores, and I would be kind of ...
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And how many stores were you... I mean, how many stores were you able to get into just going store by store on your own and doing your own deliveries?
customer: ... "and I'm gonna do demos." And they're like, "Well, uh, okay, well, if David has it, then I guess, I guess we'll try it." And then, you know, you really leverage that one relationship, and then I would get into more and more stores, and I would deliver to these stores, and I would be kind of like, you know...
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So 2006, I'm, like, two or three years in. I could deliver to specialty stores, I could deliver to natural grocers, and I could deliver to Wild Oats, into about 10 to maybe 12 Whole Foods stores. So now I've got, I've gotten into about 25 stores.
agent: Yeah customer: ... and then I'll, then I'll have made it. And so the target's always moving. agent: And how many stores were you... I mean, how many stores were you able to get into just going store by store on your own and doing your own deliveries?
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Oh, wow. So 25 stores. Okay. So a- and at this point, I think you were, you're ready to go to, to UNFI, and they became your distributor, right? This is, like, uh, uh, like, around 2006, I guess, and you're now getting into stores all over, like, uh, Colorado and, and Texas and New Mexico. Uh, so at this point, like, h...
customer: ... and then I'll, then I'll have made it. And so the target's always moving. agent: And how many stores were you... I mean, how many stores were you able to get into just going store by store on your own and doing your own deliveries? customer: So 2006, I'm, like, two or three years in. I could deliver to sp...
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https://rss.art19.com/ep…e86fb433970_0333
Yeah, no. We were probably around [laughs] $150,000-
agent: And how many stores were you... I mean, how many stores were you able to get into just going store by store on your own and doing your own deliveries? customer: So 2006, I'm, like, two or three years in. I could deliver to specialty stores, I could deliver to natural grocers, and I could deliver to Wild Oats, in...
3,197.062
3,201.802
customer
eng
en
unknown
founder
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0334
Okay
customer: So 2006, I'm, like, two or three years in. I could deliver to specialty stores, I could deliver to natural grocers, and I could deliver to Wild Oats, into about 10 to maybe 12 Whole Foods stores. So now I've got, I've gotten into about 25 stores. agent: Oh, wow. So 25 stores. Okay. So a- and at this point, I ...
3,201.802
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agent
eng
tl
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0335
... in sales.
agent: Oh, wow. So 25 stores. Okay. So a- and at this point, I think you were, you're ready to go to, to UNFI, and they became your distributor, right? This is, like, uh, uh, like, around 2006, I guess, and you're now getting into stores all over, like, uh, Colorado and, and Texas and New Mexico. Uh, so at this point, ...
3,201.912
3,202.912
customer
eng
tl
unknown
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0336
Right.
customer: Yeah, no. We were probably around [laughs] $150,000- agent: Okay customer: ... in sales.
3,202.912
3,203.131
agent
eng
en
unknown
host
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0337
And we're not-
agent: Okay customer: ... in sales. agent: Right.
3,203.131
3,203.461
customer
eng
af
unknown
other
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0338
So you were really tiny, small.
customer: ... in sales. agent: Right. customer: And we're not-
3,203.462
3,205.222
agent
eng
en
unknown
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0339
Tiny.
agent: Right. customer: And we're not- agent: So you were really tiny, small.
3,205.222
3,205.901
customer
eng
tl
unknown
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0340
Yeah.
customer: And we're not- agent: So you were really tiny, small. customer: Tiny.
3,205.902
3,206.082
agent
eng
id
unknown
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0341
Yeah. And, and the thing about peanut butter is the velocity of it, right? So the velocity is how often it moves off the shelf, and for a consumer, you might buy peanut butter once a month. If you're a heavy consumer, once a week or once every two weeks. And so it just wasn't flying off the shelves-
agent: So you were really tiny, small. customer: Tiny. agent: Yeah.
3,206.082
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customer
eng
en
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other
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0342
Yeah
customer: Tiny. agent: Yeah. customer: Yeah. And, and the thing about peanut butter is the velocity of it, right? So the velocity is how often it moves off the shelf, and for a consumer, you might buy peanut butter once a month. If you're a heavy consumer, once a week or once every two weeks. And so it just wasn't flyi...
3,225.522
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agent
eng
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unknown
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0343
... like a, like a, a bar or a energy drink would because you'd have one every day. So now I'm, you know, I'm a few years in. I'm working, you know, now at, at, at REI. I'm, I'm making it.
agent: Yeah. customer: Yeah. And, and the thing about peanut butter is the velocity of it, right? So the velocity is how often it moves off the shelf, and for a consumer, you might buy peanut butter once a month. If you're a heavy consumer, once a week or once every two weeks. And so it just wasn't flying off the shelv...
3,225.802
3,236.521
customer
eng
en
unknown
other
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0344
You're still working at REI-
customer: Yeah. And, and the thing about peanut butter is the velocity of it, right? So the velocity is how often it moves off the shelf, and for a consumer, you might buy peanut butter once a month. If you're a heavy consumer, once a week or once every two weeks. And so it just wasn't flying off the shelves- agent: Ye...
3,236.522
3,238.322
agent
eng
en
unknown
host
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0345
Yeah, still working at REI
agent: Yeah customer: ... like a, like a, a bar or a energy drink would because you'd have one every day. So now I'm, you know, I'm a few years in. I'm working, you know, now at, at, at REI. I'm, I'm making it. agent: You're still working at REI-
3,238.322
3,238.682
customer
eng
en
unknown
other
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0346
... and doing all this stuff. Okay, and how many shifts were you doing at REI, by the way?
customer: ... like a, like a, a bar or a energy drink would because you'd have one every day. So now I'm, you know, I'm a few years in. I'm working, you know, now at, at, at REI. I'm, I'm making it. agent: You're still working at REI- customer: Yeah, still working at REI
3,238.682
3,243.042
agent
eng
en
unknown
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0347
About three or four days a week.
agent: You're still working at REI- customer: Yeah, still working at REI agent: ... and doing all this stuff. Okay, and how many shifts were you doing at REI, by the way?
3,243.042
3,244.742
customer
eng
en
unknown
other
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0348
Okay.
customer: Yeah, still working at REI agent: ... and doing all this stuff. Okay, and how many shifts were you doing at REI, by the way? customer: About three or four days a week.
3,244.742
3,244.802
agent
eng
tl
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0349
I worked at REI part-time, and it was mostly-
agent: ... and doing all this stuff. Okay, and how many shifts were you doing at REI, by the way? customer: About three or four days a week. agent: Okay.
3,244.802
3,247.342
customer
eng
en
unknown
other
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0350
And-
customer: About three or four days a week. agent: Okay. customer: I worked at REI part-time, and it was mostly-
3,247.342
3,247.352
agent
eng
de
unknown
host
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0351
... it was mostly to, to maintain the minimum to get health insurance and benefits-
agent: Okay. customer: I worked at REI part-time, and it was mostly- agent: And-
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3,250.612
customer
eng
en
unknown
other
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0352
Right, 'cause they, they-
customer: I worked at REI part-time, and it was mostly- agent: And- customer: ... it was mostly to, to maintain the minimum to get health insurance and benefits-
3,250.612
3,251.332
agent
eng
en
unknown
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0353
... and REI was-
agent: And- customer: ... it was mostly to, to maintain the minimum to get health insurance and benefits- agent: Right, 'cause they, they-
3,251.332
3,251.552
customer
eng
en
unknown
other
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0354
... right, they provide health insurance
customer: ... it was mostly to, to maintain the minimum to get health insurance and benefits- agent: Right, 'cause they, they- customer: ... and REI was-
3,251.552
3,252.722
agent
eng
en
unknown
host
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0355
... was great to work with.
agent: Right, 'cause they, they- customer: ... and REI was- agent: ... right, they provide health insurance
3,252.722
3,253.122
customer
eng
en
unknown
other
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0356
Yeah, yeah. All right.
customer: ... and REI was- agent: ... right, they provide health insurance customer: ... was great to work with.
3,253.122
3,254.102
agent
eng
en
unknown
host
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0357
And, and at this point, I realize that this isn't working because now I have real data. I'm like, "Oh-
agent: ... right, they provide health insurance customer: ... was great to work with. agent: Yeah, yeah. All right.
3,254.102
3,260.602
customer
eng
en
unknown
other
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0358
Yeah
customer: ... was great to work with. agent: Yeah, yeah. All right. customer: And, and at this point, I realize that this isn't working because now I have real data. I'm like, "Oh-
3,260.602
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agent
eng
tr
unknown
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0359
... I w- I was a little overly optimistic on how many, you know, jars I was gonna sell my first year. At this pace, it's gonna take me a lot of stores to get to the scale that I need to, to, you know, break even." I'm like, "Oh, man, this is..." So now reality's setting in, and when I would get really, I don't know, ne...
agent: Yeah, yeah. All right. customer: And, and at this point, I realize that this isn't working because now I have real data. I'm like, "Oh- agent: Yeah
3,260.942
3,285.052
customer
eng
en
unknown
other
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0360
Yeah
customer: And, and at this point, I realize that this isn't working because now I have real data. I'm like, "Oh- agent: Yeah customer: ... I w- I was a little overly optimistic on how many, you know, jars I was gonna sell my first year. At this pace, it's gonna take me a lot of stores to get to the scale that I need to...
3,285.052
3,285.052
agent
eng
tr
unknown
host
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0361
... trail run. You know, clear my mind, come back exhausted, and just feeling refreshed the next day. And so I'm on a big mountain bike ride, you know, and this is now 2006-ish, 2007, and I'm on a bike ride, and I'm eating a squeeze pack of a, of an energy gel.
agent: Yeah customer: ... I w- I was a little overly optimistic on how many, you know, jars I was gonna sell my first year. At this pace, it's gonna take me a lot of stores to get to the scale that I need to, to, you know, break even." I'm like, "Oh, man, this is..." So now reality's setting in, and when I would get re...
3,285.052
3,302.462
customer
eng
en
unknown
host
0
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0362
Yep.
customer: ... I w- I was a little overly optimistic on how many, you know, jars I was gonna sell my first year. At this pace, it's gonna take me a lot of stores to get to the scale that I need to, to, you know, break even." I'm like, "Oh, man, this is..." So now reality's setting in, and when I would get really, I don'...
3,302.462
3,302.562
agent
eng
tr
unknown
host
0
0
0
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0363
And as I'm eating the energy gel, I'm like, "Man, you know, this energy gel is good, but why isn't... I really want peanut butter. Why isn't anyone putting peanut butter into a squeeze pack?"
agent: Yeah customer: ... trail run. You know, clear my mind, come back exhausted, and just feeling refreshed the next day. And so I'm on a big mountain bike ride, you know, and this is now 2006-ish, 2007, and I'm on a bike ride, and I'm eating a squeeze pack of a, of an energy gel. agent: Yep.
3,303.702
3,312.442
customer
eng
en
unknown
other
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0364
It, it just comes to you like that? Well, it makes sense, right? You're one of these, like, gougel or something.
customer: ... trail run. You know, clear my mind, come back exhausted, and just feeling refreshed the next day. And so I'm on a big mountain bike ride, you know, and this is now 2006-ish, 2007, and I'm on a bike ride, and I'm eating a squeeze pack of a, of an energy gel. agent: Yep. customer: And as I'm eating the ener...
3,312.926
3,317.316
agent
eng
en
unknown
host
0
0
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0365
Oh, I'm obsessed.
agent: Yep. customer: And as I'm eating the energy gel, I'm like, "Man, you know, this energy gel is good, but why isn't... I really want peanut butter. Why isn't anyone putting peanut butter into a squeeze pack?" agent: It, it just comes to you like that? Well, it makes sense, right? You're one of these, like, gougel ...
3,317.316
3,318.266
customer
eng
en
unknown
other
0
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0366
Yeah.
customer: And as I'm eating the energy gel, I'm like, "Man, you know, this energy gel is good, but why isn't... I really want peanut butter. Why isn't anyone putting peanut butter into a squeeze pack?" agent: It, it just comes to you like that? Well, it makes sense, right? You're one of these, like, gougel or something...
3,318.266
3,318.626
agent
eng
id
unknown
host
0
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0367
Yeah, I'm with peanut butter all day every day.
agent: It, it just comes to you like that? Well, it makes sense, right? You're one of these, like, gougel or something. customer: Oh, I'm obsessed. agent: Yeah.
3,318.626
3,320.806
customer
eng
en
unknown
other
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0368
Yeah.
customer: Oh, I'm obsessed. agent: Yeah. customer: Yeah, I'm with peanut butter all day every day.
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0369
And h- and here I am with a, a gel pack, you know, and I'm like, and I just put one and two together, and it's like, "Why isn't anyone doing this? Holy cow."
agent: Yeah. customer: Yeah, I'm with peanut butter all day every day. agent: Yeah.
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When we come back in just a moment, Justin quickly discovers why nobody is putting peanut butter in a squeeze pack, and then decides to do it anyway. Stay with us. I'm Guy Raz, and you're listening to How I Built This. Work can be a little weird. I've had plenty of those moments early in my career, and honestly, even l...
customer: Yeah, I'm with peanut butter all day every day. agent: Yeah. customer: And h- and here I am with a, a gel pack, you know, and I'm like, and I just put one and two together, and it's like, "Why isn't anyone doing this? Holy cow."
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0371
And I'm like, "Well, how do I find out if I can even make a squeeze pack?" So I, um, talked to a few friends. I've made a lot of friends now in the natural foods community, and one of them was, uh, the founder of Boulder Chips, this national, um, potato chip brand, and, John Maggio. And I talked to John, I'm like, "Joh...
agent: Yeah. customer: And h- and here I am with a, a gel pack, you know, and I'm like, and I just put one and two together, and it's like, "Why isn't anyone doing this? Holy cow." agent: When we come back in just a moment, Justin quickly discovers why nobody is putting peanut butter in a squeeze pack, and then decides...
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talked to a few friends ... one of them was ... the founder of Boulder Chips
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0372
Mm-hmm.
customer: And h- and here I am with a, a gel pack, you know, and I'm like, and I just put one and two together, and it's like, "Why isn't anyone doing this? Holy cow." agent: When we come back in just a moment, Justin quickly discovers why nobody is putting peanut butter in a squeeze pack, and then decides to do it any...
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meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0373
"Here's three that I found for you. They're, they're the largest three in the country. You know, call them up, see what they have to say." And so I'd call them up, I'd be like, "Hey, you know, my name's Justin. I have this natural foods company in Boulder, Colorado. I was hoping you could, you know, put my food product...
agent: When we come back in just a moment, Justin quickly discovers why nobody is putting peanut butter in a squeeze pack, and then decides to do it anyway. Stay with us. I'm Guy Raz, and you're listening to How I Built This. Work can be a little weird. I've had plenty of those moments early in my career, and honestly,...
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All three of them just said no, flat out, outright said no
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct