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Yeah, Celestial Seasonings- | customer: Boulder. Boulder, Colorado.
agent: Hmm. Yeah.
customer: I mean, here's what's crazy. So I'm writing the business plan, but the hardest part was, you know, what type of business entity do I wanna be? I wanna be an S corp, a C corp, an LLC? Where do you get a UPC, and how do you find a, a, an FDA f- food licens... | 1,057.236 | 1,058.936 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
And- | agent: Hmm. Yeah.
customer: I mean, here's what's crazy. So I'm writing the business plan, but the hardest part was, you know, what type of business entity do I wanna be? I wanna be an S corp, a C corp, an LLC? Where do you get a UPC, and how do you find a, a, an FDA f- food licensed kitchen facility? Like, where do yo... | 1,058.936 | 1,059.286 | customer | eng | de | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
... and Silk Soymilk and Horizon. I mean, there's a lot of- | customer: I mean, here's what's crazy. So I'm writing the business plan, but the hardest part was, you know, what type of business entity do I wanna be? I wanna be an S corp, a C corp, an LLC? Where do you get a UPC, and how do you find a, a, an FDA f- food licensed kitchen facility? Like, where do you order jars from?... | 1,059.286 | 1,063.336 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah | agent: Yeah, Celestial Seasonings-
customer: And-
agent: ... and Silk Soymilk and Horizon. I mean, there's a lot of- | 1,063.336 | 1,063.616 | customer | eng | tr | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
... Izze Soda, uh, Bobo's, which k- we'll talk about later, but that's, I mean, a lot of brands. | customer: And-
agent: ... and Silk Soymilk and Horizon. I mean, there's a lot of-
customer: Yeah | 1,063.616 | 1,068.516 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
But that's not where I started, you know, 'cause I didn't have permission, I felt like, to go right to, to, to Celestial. So instead, I found a, a tiny salsa company that had glass jars and had labels and was in... Had to use a jar filler and had to put it in there somehow. So I, I contacted salsa companies 'cause that... | agent: ... and Silk Soymilk and Horizon. I mean, there's a lot of-
customer: Yeah
agent: ... Izze Soda, uh, Bobo's, which k- we'll talk about later, but that's, I mean, a lot of brands. | 1,068.516 | 1,100.656 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
And it was called... And did you call it Justin's Nut Butters- | customer: Yeah
agent: ... Izze Soda, uh, Bobo's, which k- we'll talk about later, but that's, I mean, a lot of brands.
customer: But that's not where I started, you know, 'cause I didn't have permission, I felt like, to go right to, to, to Celestial. So instead, I found a, a tiny salsa company that had glass jars and h... | 1,100.656 | 1,103.146 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
[laughs] | agent: ... Izze Soda, uh, Bobo's, which k- we'll talk about later, but that's, I mean, a lot of brands.
customer: But that's not where I started, you know, 'cause I didn't have permission, I felt like, to go right to, to, to Celestial. So instead, I found a, a tiny salsa company that had glass jars and had labels and w... | 1,103.146 | 1,103.156 | customer | eng | lv | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
... or did you have a name for it yet? | customer: But that's not where I started, you know, 'cause I didn't have permission, I felt like, to go right to, to, to Celestial. So instead, I found a, a tiny salsa company that had glass jars and had labels and was in... Had to use a jar filler and had to put it in there somehow. So I, I contacted salsa companies '... | 1,103.156 | 1,104.216 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
No. When I first started, it was Paragon Peanut Butter. | agent: And it was called... And did you call it Justin's Nut Butters-
customer: [laughs]
agent: ... or did you have a name for it yet? | 1,105.612 | 1,108.512 | customer | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Okay. Got it. | customer: [laughs]
agent: ... or did you have a name for it yet?
customer: No. When I first started, it was Paragon Peanut Butter. | 1,108.512 | 1,109.232 | agent | eng | tl | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
And, uh, and, and Para- so I wanted something that was really catchy. And so Paragon, I liked... I started calling it Paragon Nut Butter, Paragon Naturals, Paragon Peanut Butter, and my friends, they didn't know what Paragon meant, and they couldn't remember it, so they just started calling it Justin's. | agent: ... or did you have a name for it yet?
customer: No. When I first started, it was Paragon Peanut Butter.
agent: Okay. Got it. | 1,109.232 | 1,125.172 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
I'm curious. When you were writing the business plan, what did it say? A- a- and again, you were writing the business plan for you or for the idea of, of bringing this to people who might, who might give you some money? | customer: No. When I first started, it was Paragon Peanut Butter.
agent: Okay. Got it.
customer: And, uh, and, and Para- so I wanted something that was really catchy. And so Paragon, I liked... I started calling it Paragon Nut Butter, Paragon Naturals, Paragon Peanut Butter, and my friends, they didn't know what Parago... | 1,125.232 | 1,139.002 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
A little bit of both. | agent: Okay. Got it.
customer: And, uh, and, and Para- so I wanted something that was really catchy. And so Paragon, I liked... I started calling it Paragon Nut Butter, Paragon Naturals, Paragon Peanut Butter, and my friends, they didn't know what Paragon meant, and they couldn't remember it, so they just started calli... | 1,139.002 | 1,139.762 | customer | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Okay. | customer: And, uh, and, and Para- so I wanted something that was really catchy. And so Paragon, I liked... I started calling it Paragon Nut Butter, Paragon Naturals, Paragon Peanut Butter, and my friends, they didn't know what Paragon meant, and they couldn't remember it, so they just started calling it Justin's.
agent... | 1,139.762 | 1,139.792 | agent | eng | tl | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
I was writing it for me, but I knew that at the end of the day, the business plan is what I would use to, to try to find angel capital. | agent: I'm curious. When you were writing the business plan, what did it say? A- a- and again, you were writing the business plan for you or for the idea of, of bringing this to people who might, who might give you some money?
customer: A little bit of both.
agent: Okay. | 1,139.792 | 1,147.472 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | to try to find angel capital | medium | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | ||||||
Right. | customer: A little bit of both.
agent: Okay.
customer: I was writing it for me, but I knew that at the end of the day, the business plan is what I would use to, to try to find angel capital. | 1,147.472 | 1,147.732 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
So the idea was, okay, let's say that this company's either gonna go pub- get big enough where it'll go public, or it's gonna get acquired, and so here's an estimate on your re- your return on invested capital could be. And I had to write it in that perspective, otherwise nobody would want to invest 'cause there's no e... | agent: Okay.
customer: I was writing it for me, but I knew that at the end of the day, the business plan is what I would use to, to try to find angel capital.
agent: Right. | 1,147.732 | 1,168.892 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
I'm curious. I mean, this is, like, 2003 when you're working on this. You didn't go to business school. You didn't have a business background. How did you come to the conclusion that you needed to write a business pl- like, an ambitious business plan with an exit and with, you know, uh, multiple returns, and et cetera?... | customer: I was writing it for me, but I knew that at the end of the day, the business plan is what I would use to, to try to find angel capital.
agent: Right.
customer: So the idea was, okay, let's say that this company's either gonna go pub- get big enough where it'll go public, or it's gonna get acquired, and so her... | 1,168.892 | 1,191.712 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
God, great questions. So I got help from everywhere. So- | agent: Right.
customer: So the idea was, okay, let's say that this company's either gonna go pub- get big enough where it'll go public, or it's gonna get acquired, and so here's an estimate on your re- your return on invested capital could be. And I had to write it in that perspective, otherwise nobody would want to in... | 1,191.712 | 1,196.282 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
'Cause you were not... You were probably a little naive, right, when you started this process? | customer: So the idea was, okay, let's say that this company's either gonna go pub- get big enough where it'll go public, or it's gonna get acquired, and so here's an estimate on your re- your return on invested capital could be. And I had to write it in that perspective, otherwise nobody would want to invest 'cause th... | 1,196.282 | 1,199.392 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Oh, big time. | agent: I'm curious. I mean, this is, like, 2003 when you're working on this. You didn't go to business school. You didn't have a business background. How did you come to the conclusion that you needed to write a business pl- like, an ambitious business plan with an exit and with, you know, uh, multiple returns, and et ... | 1,199.392 | 1,200.822 | customer | eng | tl | unknown | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Okay. | customer: God, great questions. So I got help from everywhere. So-
agent: 'Cause you were not... You were probably a little naive, right, when you started this process?
customer: Oh, big time. | 1,200.822 | 1,200.822 | agent | eng | tl | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Big time. | agent: 'Cause you were not... You were probably a little naive, right, when you started this process?
customer: Oh, big time.
agent: Okay. | 1,200.822 | 1,200.832 | customer | eng | sq | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah. | customer: Oh, big time.
agent: Okay.
customer: Big time. | 1,200.832 | 1,201.072 | agent | eng | id | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
So, so h- here I am at the library. It's, it's the summer, and it's the weekend, right? And a librarian comes up, and is like, "Oh, hey, what, what are you working on? What class is this for? I see you here every day." And I'm like, "Oh, I'm not, I'm not a student here. I'm doing this for fun. I wanna start a company."... | agent: Okay.
customer: Big time.
agent: Yeah. | 1,201.072 | 1,222.592 | customer | eng | en | unknown | other | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | the library | medium | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | ||||||
Hmm. | customer: Big time.
agent: Yeah.
customer: So, so h- here I am at the library. It's, it's the summer, and it's the weekend, right? And a librarian comes up, and is like, "Oh, hey, what, what are you working on? What class is this for? I see you here every day." And I'm like, "Oh, I'm not, I'm not a student here. I'm do... | 1,222.592 | 1,223.072 | agent | eng | sv | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
And I'm like, "I don't know anybody here." She's like, "How, would you like to meet one or two?" And so then now, you know, I got to meet Frank Moyes, who was one of the business school professors, and I got to... I'm like, "Hey, Frank, could you, like, go through my business plan and, you know, and give me input and t... | agent: Yeah.
customer: So, so h- here I am at the library. It's, it's the summer, and it's the weekend, right? And a librarian comes up, and is like, "Oh, hey, what, what are you working on? What class is this for? I see you here every day." And I'm like, "Oh, I'm not, I'm not a student here. I'm doing this for fun. I ... | 1,223.072 | 1,281.911 | customer | eng | en | us | founder | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | I got to meet Frank Moyes, who was one of the business school professors ... I had people like him who would give me advice on my business plan | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | ||||||
Mm-hmm. | customer: So, so h- here I am at the library. It's, it's the summer, and it's the weekend, right? And a librarian comes up, and is like, "Oh, hey, what, what are you working on? What class is this for? I see you here every day." And I'm like, "Oh, I'm not, I'm not a student here. I'm doing this for fun. I wanna start a... | 1,281.912 | 1,282.292 | agent | eng | vi | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
And they were number two to Whole Foods. And we have natural grocers called Vitamin Cottage. | agent: Hmm.
customer: And I'm like, "I don't know anybody here." She's like, "How, would you like to meet one or two?" And so then now, you know, I got to meet Frank Moyes, who was one of the business school professors, and I got to... I'm like, "Hey, Frank, could you, like, go through my business plan and, you know, a... | 1,282.292 | 1,288.312 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah. | customer: And I'm like, "I don't know anybody here." She's like, "How, would you like to meet one or two?" And so then now, you know, I got to meet Frank Moyes, who was one of the business school professors, and I got to... I'm like, "Hey, Frank, could you, like, go through my business plan and, you know, and give me i... | 1,288.312 | 1,288.492 | agent | eng | id | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
And so I was able to learn all of these things in a condensed amount of time and fast-track the whole process. | agent: Mm-hmm.
customer: And they were number two to Whole Foods. And we have natural grocers called Vitamin Cottage.
agent: Yeah. | 1,288.492 | 1,296.412 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Um, all right. So you get enough data to, to write the plan. You've got a plan. And what's your, what's your goal? How much money were you looking to raise? | customer: And they were number two to Whole Foods. And we have natural grocers called Vitamin Cottage.
agent: Yeah.
customer: And so I was able to learn all of these things in a condensed amount of time and fast-track the whole process. | 1,297.552 | 1,307.412 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
I wrote the business plan for friends and family. The idea was $35,000 was gonna bu- was gonna buy me a grinder, buy some raw materials and some labels, and then rent kitchen time, and have... build enough inventory then to get started at a farmers market. So I would basically take my business plan, and I'd have a shoe... | agent: Yeah.
customer: And so I was able to learn all of these things in a condensed amount of time and fast-track the whole process.
agent: Um, all right. So you get enough data to, to write the plan. You've got a plan. And what's your, what's your goal? How much money were you looking to raise? | 1,308.872 | 1,347.652 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Hmm. | customer: And so I was able to learn all of these things in a condensed amount of time and fast-track the whole process.
agent: Um, all right. So you get enough data to, to write the plan. You've got a plan. And what's your, what's your goal? How much money were you looking to raise?
customer: I wrote the business plan... | 1,347.652 | 1,347.892 | agent | eng | sv | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
It was confusion [laughs] when, when you, you know, are studying to become a lawyer, and then you move to California, you know, and y- I, I had a, a fantastic Jewish grandmother, Gladys Gold, who when I went to university, I was on work study and financial aid, and I had, I had all this debt and, that I was gonna have ... | agent: Um, all right. So you get enough data to, to write the plan. You've got a plan. And what's your, what's your goal? How much money were you looking to raise?
customer: I wrote the business plan for friends and family. The idea was $35,000 was gonna bu- was gonna buy me a grinder, buy some raw materials and some l... | 1,347.892 | 1,389.742 | customer | eng | en | us | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | I had a, a fantastic Jewish grandmother, Gladys Gold, who when I went to university, I was on work study and financial aid, and I had, I had all this debt and, that I was gonna have to repay. And then when I graduated, her gift was she financed my college, which was incredible. | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | ||||||
Yeah. | customer: I wrote the business plan for friends and family. The idea was $35,000 was gonna bu- was gonna buy me a grinder, buy some raw materials and some labels, and then rent kitchen time, and have... build enough inventory then to get started at a farmers market. So I would basically take my business plan, and I'd h... | 1,389.742 | 1,389.772 | agent | eng | id | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
So then I come home and I'm like, "Hey, I've, I've got something I wanna show you guys. I'm really excited about it." And they're like, "Oh, you know, is this a college application? Are you going back to school?" And I'm like... And I take the lid off the shoebox and I'm like, "I wanna make peanut butter." [laughs] | agent: Hmm.
customer: It was confusion [laughs] when, when you, you know, are studying to become a lawyer, and then you move to California, you know, and y- I, I had a, a fantastic Jewish grandmother, Gladys Gold, who when I went to university, I was on work study and financial aid, and I had, I had all this debt and, ... | 1,389.772 | 1,405.342 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
[laughs] | customer: It was confusion [laughs] when, when you, you know, are studying to become a lawyer, and then you move to California, you know, and y- I, I had a, a fantastic Jewish grandmother, Gladys Gold, who when I went to university, I was on work study and financial aid, and I had, I had all this debt and, that I was g... | 1,405.342 | 1,405.342 | agent | eng | lv | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
"Here's a plan that I wrote." And, you know, and, and literally the first thing people say is, "Peanut butter's fine. It's been like this for a long time. It, it doesn't need to change. Like, why do you think you're gonna make it any different?" | agent: Yeah.
customer: So then I come home and I'm like, "Hey, I've, I've got something I wanna show you guys. I'm really excited about it." And they're like, "Oh, you know, is this a college application? Are you going back to school?" And I'm like... And I take the lid off the shoebox and I'm like, "I wanna make peanu... | 1,405.342 | 1,417.292 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Right. | customer: So then I come home and I'm like, "Hey, I've, I've got something I wanna show you guys. I'm really excited about it." And they're like, "Oh, you know, is this a college application? Are you going back to school?" And I'm like... And I take the lid off the shoebox and I'm like, "I wanna make peanut butter." [l... | 1,417.292 | 1,417.592 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
And some people thought it was really cool. And so anyway, so then I, I went to my friends and went to my family. My first investors were my uncle, my mom and dad, and my sister. And then I was able to kind of, you know, get some inheritance that, you know, was b- being saved for me by, you know, my grandma. So I was a... | agent: [laughs]
customer: "Here's a plan that I wrote." And, you know, and, and literally the first thing people say is, "Peanut butter's fine. It's been like this for a long time. It, it doesn't need to change. Like, why do you think you're gonna make it any different?"
agent: Right. | 1,417.592 | 1,439.872 | customer | eng | en | us | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | My first investors were my uncle, my mom and dad, and my sister. ... I was able to get some inheritance that ... was being saved for me by ... my grandma | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | ||||||
All right. So you, uh, so you've got about $30,000 from different sources. | customer: "Here's a plan that I wrote." And, you know, and, and literally the first thing people say is, "Peanut butter's fine. It's been like this for a long time. It, it doesn't need to change. Like, why do you think you're gonna make it any different?"
agent: Right.
customer: And some people thought it was really co... | 1,439.872 | 1,444.572 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yep. | agent: Right.
customer: And some people thought it was really cool. And so anyway, so then I, I went to my friends and went to my family. My first investors were my uncle, my mom and dad, and my sister. And then I was able to kind of, you know, get some inheritance that, you know, was b- being saved for me by, you know... | 1,444.632 | 1,444.642 | customer | eng | tr | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
But you're still waiting tables, right? I mean, that's- | customer: And some people thought it was really cool. And so anyway, so then I, I went to my friends and went to my family. My first investors were my uncle, my mom and dad, and my sister. And then I was able to kind of, you know, get some inheritance that, you know, was b- being saved for me by, you know, my grandma. ... | 1,444.642 | 1,446.632 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Right | agent: All right. So you, uh, so you've got about $30,000 from different sources.
customer: Yep.
agent: But you're still waiting tables, right? I mean, that's- | 1,446.632 | 1,446.682 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
... you, you need to, like, make money, and you're getting tips. And what w- so with that, how are you gonna start this thing? I mean, you, you've got a food processor at home, but you know from your research that you've gotta go to, like, a commercial kitchen that's USDA-certified so you can actually sell this stuff. ... | customer: Yep.
agent: But you're still waiting tables, right? I mean, that's-
customer: Right | 1,446.682 | 1,467.012 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah. So this, this took forever. So the first thing I had to do was I had to find a industrial-sized grinder And I found out there's two types of grinders. There's a stone mill that has two grinding plates that come together, and the peanuts come through the grinding plates, and the tolerance of the plate is what crea... | agent: But you're still waiting tables, right? I mean, that's-
customer: Right
agent: ... you, you need to, like, make money, and you're getting tips. And what w- so with that, how are you gonna start this thing? I mean, you, you've got a food processor at home, but you know from your research that you've gotta go to, ... | 1,467.012 | 1,495.2 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah. | customer: Right
agent: ... you, you need to, like, make money, and you're getting tips. And what w- so with that, how are you gonna start this thing? I mean, you, you've got a food processor at home, but you know from your research that you've gotta go to, like, a commercial kitchen that's USDA-certified so you can act... | 1,495.2 | 1,495.319 | agent | eng | id | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
It's called an Urschel. They make soy milk. They make ketchup, all kinds of stuff. So right away I'm like, "Okay, I need this Urschel." New ones cost $75,000. And I'm like, "Okay, well, [laughs] I can't get that." | agent: ... you, you need to, like, make money, and you're getting tips. And what w- so with that, how are you gonna start this thing? I mean, you, you've got a food processor at home, but you know from your research that you've gotta go to, like, a commercial kitchen that's USDA-certified so you can actually sell this ... | 1,495.32 | 1,508.48 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
No. | customer: Yeah. So this, this took forever. So the first thing I had to do was I had to find a industrial-sized grinder And I found out there's two types of grinders. There's a stone mill that has two grinding plates that come together, and the peanuts come through the grinding plates, and the tolerance of the plate is... | 1,508.48 | 1,508.5 | agent | eng | pt | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
So I, I found the local Urschel representative, uh, Ted Dietz, and Ted like, was like, "Look, I'm, I'm, I really shouldn't be doing this, but I got an old one that's 40 years old I'm taking out of an old factory 'cause they're buying a new one. I'll sell it to you at a really cheap deal." | agent: Yeah.
customer: It's called an Urschel. They make soy milk. They make ketchup, all kinds of stuff. So right away I'm like, "Okay, I need this Urschel." New ones cost $75,000. And I'm like, "Okay, well, [laughs] I can't get that."
agent: No. | 1,508.5 | 1,526.74 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
And, and so what was the price he sold it to you for? | customer: It's called an Urschel. They make soy milk. They make ketchup, all kinds of stuff. So right away I'm like, "Okay, I need this Urschel." New ones cost $75,000. And I'm like, "Okay, well, [laughs] I can't get that."
agent: No.
customer: So I, I found the local Urschel representative, uh, Ted Dietz, and Ted like... | 1,526.74 | 1,530.4 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
$3,250. | agent: No.
customer: So I, I found the local Urschel representative, uh, Ted Dietz, and Ted like, was like, "Look, I'm, I'm, I really shouldn't be doing this, but I got an old one that's 40 years old I'm taking out of an old factory 'cause they're buying a new one. I'll sell it to you at a really cheap deal."
agent: An... | 1,530.4 | 1,532.66 | customer | eng | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | ||||||||
Okay, so it was a great deal. And can I just ask a point of c- clarification? I mean- | customer: So I, I found the local Urschel representative, uh, Ted Dietz, and Ted like, was like, "Look, I'm, I'm, I really shouldn't be doing this, but I got an old one that's 40 years old I'm taking out of an old factory 'cause they're buying a new one. I'll sell it to you at a really cheap deal."
agent: And, and so w... | 1,532.66 | 1,536.12 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah | agent: And, and so what was the price he sold it to you for?
customer: $3,250.
agent: Okay, so it was a great deal. And can I just ask a point of c- clarification? I mean- | 1,536.12 | 1,536.86 | customer | eng | tr | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
... couldn't you just buy one of those peanut butter machines you see- | customer: $3,250.
agent: Okay, so it was a great deal. And can I just ask a point of c- clarification? I mean-
customer: Yeah | 1,536.86 | 1,540.47 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
[laughs] | agent: Okay, so it was a great deal. And can I just ask a point of c- clarification? I mean-
customer: Yeah
agent: ... couldn't you just buy one of those peanut butter machines you see- | 1,540.47 | 1,540.47 | customer | eng | lv | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
... in a natural food store? Like I go to my local Oliver's in Sonoma County, and you can put your- | customer: Yeah
agent: ... couldn't you just buy one of those peanut butter machines you see-
customer: [laughs] | 1,540.47 | 1,545.72 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah | agent: ... couldn't you just buy one of those peanut butter machines you see-
customer: [laughs]
agent: ... in a natural food store? Like I go to my local Oliver's in Sonoma County, and you can put your- | 1,545.72 | 1,546.18 | customer | eng | tr | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
... jar under there and make peanut butter. Is that just too slow? | customer: [laughs]
agent: ... in a natural food store? Like I go to my local Oliver's in Sonoma County, and you can put your-
customer: Yeah | 1,546.18 | 1,549.64 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
So I talked to a few stores about them, and, um, they break down a lot. | agent: ... in a natural food store? Like I go to my local Oliver's in Sonoma County, and you can put your-
customer: Yeah
agent: ... jar under there and make peanut butter. Is that just too slow? | 1,549.64 | 1,554.58 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Okay. | customer: Yeah
agent: ... jar under there and make peanut butter. Is that just too slow?
customer: So I talked to a few stores about them, and, um, they break down a lot. | 1,554.58 | 1,554.86 | agent | eng | tl | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
And, and so I... And, and then, and then you talk to other peanut butter companies, 'cause I mean, the first thing y- I did, Guy, is before I even looked at buying equipment I c- I contacted a few peanut butter companies. | agent: ... jar under there and make peanut butter. Is that just too slow?
customer: So I talked to a few stores about them, and, um, they break down a lot.
agent: Okay. | 1,554.86 | 1,568.1 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah. | customer: So I talked to a few stores about them, and, um, they break down a lot.
agent: Okay.
customer: And, and so I... And, and then, and then you talk to other peanut butter companies, 'cause I mean, the first thing y- I did, Guy, is before I even looked at buying equipment I c- I contacted a few peanut butter comp... | 1,568.1 | 1,568.52 | agent | eng | id | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
And I asked them, "Hey, you know, do you guys make peanut butter for other companies?" They're like, "Yeah, we do stores. We do other companies." And I'm like, "That's great. Could you make it for me?" And they're like, "Yeah, of course. Send us your recipe. Send..." Then we got to the where the rubber hit the road, wh... | agent: Okay.
customer: And, and so I... And, and then, and then you talk to other peanut butter companies, 'cause I mean, the first thing y- I did, Guy, is before I even looked at buying equipment I c- I contacted a few peanut butter companies.
agent: Yeah. | 1,568.52 | 1,584.68 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah. | customer: And, and so I... And, and then, and then you talk to other peanut butter companies, 'cause I mean, the first thing y- I did, Guy, is before I even looked at buying equipment I c- I contacted a few peanut butter companies.
agent: Yeah.
customer: And I asked them, "Hey, you know, do you guys make peanut butter ... | 1,584.68 | 1,585.2 | agent | eng | id | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
And it would be in the hundreds of thousands- | agent: Yeah.
customer: And I asked them, "Hey, you know, do you guys make peanut butter for other companies?" They're like, "Yeah, we do stores. We do other companies." And I'm like, "That's great. Could you make it for me?" And they're like, "Yeah, of course. Send us your recipe. Send..." Then we got to the where the ... | 1,585.2 | 1,587.34 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Oh | customer: And I asked them, "Hey, you know, do you guys make peanut butter for other companies?" They're like, "Yeah, we do stores. We do other companies." And I'm like, "That's great. Could you make it for me?" And they're like, "Yeah, of course. Send us your recipe. Send..." Then we got to the where the rubber hit th... | 1,587.34 | 1,587.52 | agent | eng | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | ||||||||
... you know, of units just to turn the equipment on. And they're like, "Look kid, we can't help you, but I, I tell you what, here's what you need to do." Like, and that's how I found out the type of equipment they were using. And I'm like, "Okay, I want the equipment that these big guys are using," because, you know, ... | agent: Yeah.
customer: And it would be in the hundreds of thousands-
agent: Oh | 1,587.52 | 1,610.68 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Right. | customer: And it would be in the hundreds of thousands-
agent: Oh
customer: ... you know, of units just to turn the equipment on. And they're like, "Look kid, we can't help you, but I, I tell you what, here's what you need to do." Like, and that's how I found out the type of equipment they were using. And I'm like, "Ok... | 1,610.68 | 1,610.799 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
You know, and so that was the goal, was to how do I get started so eventually I can hand this over to somebody else? I, I always had that in my mind. | agent: Oh
customer: ... you know, of units just to turn the equipment on. And they're like, "Look kid, we can't help you, but I, I tell you what, here's what you need to do." Like, and that's how I found out the type of equipment they were using. And I'm like, "Okay, I want the equipment that these big guys are using,"... | 1,610.8 | 1,617.6 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
When we come back in just a moment, Justin begins to share his peanut butter with more people and learns when to listen to their feedback and when to ignore it. Stay with us. I'm Guy Raz, and you're listening to How I Built This. When it comes to your health and wellbeing, the right care can change everything. That's w... | customer: ... you know, of units just to turn the equipment on. And they're like, "Look kid, we can't help you, but I, I tell you what, here's what you need to do." Like, and that's how I found out the type of equipment they were using. And I'm like, "Okay, I want the equipment that these big guys are using," because, ... | 1,619.56 | 1,843.67 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
It's literally this Urschel is like a jet engine, right? | agent: Right.
customer: You know, and so that was the goal, was to how do I get started so eventually I can hand this over to somebody else? I, I always had that in my mind.
agent: When we come back in just a moment, Justin begins to share his peanut butter with more people and learns when to listen to their feedback a... | 1,844.65 | 1,847.91 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah. | customer: You know, and so that was the goal, was to how do I get started so eventually I can hand this over to somebody else? I, I always had that in my mind.
agent: When we come back in just a moment, Justin begins to share his peanut butter with more people and learns when to listen to their feedback and when to ign... | 1,847.91 | 1,848.31 | agent | eng | id | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
And on one end you put in a peanut- | agent: When we come back in just a moment, Justin begins to share his peanut butter with more people and learns when to listen to their feedback and when to ignore it. Stay with us. I'm Guy Raz, and you're listening to How I Built This. When it comes to your health and wellbeing, the right care can change everything. T... | 1,848.31 | 1,851.54 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Okay | customer: It's literally this Urschel is like a jet engine, right?
agent: Yeah.
customer: And on one end you put in a peanut- | 1,851.54 | 1,851.55 | agent | eng | tl | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
... and it's, it literally, you turn on woo, and you put peanuts in it, woo. You know- | agent: Yeah.
customer: And on one end you put in a peanut-
agent: Okay | 1,851.55 | 1,858.13 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah | customer: And on one end you put in a peanut-
agent: Okay
customer: ... and it's, it literally, you turn on woo, and you put peanuts in it, woo. You know- | 1,858.13 | 1,858.14 | agent | eng | tr | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
... and it literally pulverizes them, and the other end comes out this peanut butter goo, and it kinda drips out. | agent: Okay
customer: ... and it's, it literally, you turn on woo, and you put peanuts in it, woo. You know-
agent: Yeah | 1,858.14 | 1,864.47 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Right. | customer: ... and it's, it literally, you turn on woo, and you put peanuts in it, woo. You know-
agent: Yeah
customer: ... and it literally pulverizes them, and the other end comes out this peanut butter goo, and it kinda drips out. | 1,864.47 | 1,864.57 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
And I'd have to collect it into a bin, into a- | agent: Yeah
customer: ... and it literally pulverizes them, and the other end comes out this peanut butter goo, and it kinda drips out.
agent: Right. | 1,864.57 | 1,867.53 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Oh | customer: ... and it literally pulverizes them, and the other end comes out this peanut butter goo, and it kinda drips out.
agent: Right.
customer: And I'd have to collect it into a bin, into a- | 1,867.53 | 1,867.59 | agent | eng | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | ||||||||
... a stainless steel bowl. | agent: Right.
customer: And I'd have to collect it into a bin, into a-
agent: Oh | 1,867.59 | 1,869.41 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Okay. Yep. | customer: And I'd have to collect it into a bin, into a-
agent: Oh
customer: ... a stainless steel bowl. | 1,869.41 | 1,869.87 | agent | eng | tr | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
And then I would... And then from that stainless steel bowl I'd have to add my ingredients, right? | agent: Oh
customer: ... a stainless steel bowl.
agent: Okay. Yep. | 1,869.87 | 1,875.41 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Which is cinnamon. | customer: ... a stainless steel bowl.
agent: Okay. Yep.
customer: And then I would... And then from that stainless steel bowl I'd have to add my ingredients, right? | 1,875.41 | 1,876.95 | agent | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Which is cinnamon or honey. | agent: Okay. Yep.
customer: And then I would... And then from that stainless steel bowl I'd have to add my ingredients, right?
agent: Which is cinnamon. | 1,876.95 | 1,878.61 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Powdered hon- powdered honey or- | customer: And then I would... And then from that stainless steel bowl I'd have to add my ingredients, right?
agent: Which is cinnamon.
customer: Which is cinnamon or honey. | 1,878.61 | 1,879.73 | agent | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Right. | agent: Which is cinnamon.
customer: Which is cinnamon or honey.
agent: Powdered hon- powdered honey or- | 1,879.73 | 1,880.15 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah. Okay. | customer: Which is cinnamon or honey.
agent: Powdered hon- powdered honey or-
customer: Right. | 1,880.15 | 1,880.31 | agent | eng | so | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
I, I was using liquid honey at the time- | agent: Powdered hon- powdered honey or-
customer: Right.
agent: Yeah. Okay. | 1,880.31 | 1,881.79 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Okay. Yeah | customer: Right.
agent: Yeah. Okay.
customer: I, I was using liquid honey at the time- | 1,881.79 | 1,882.01 | agent | eng | tl | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
... but at a small enough percent that it still worked. | agent: Yeah. Okay.
customer: I, I was using liquid honey at the time-
agent: Okay. Yeah | 1,882.01 | 1,884.17 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
All right. | customer: I, I was using liquid honey at the time-
agent: Okay. Yeah
customer: ... but at a small enough percent that it still worked. | 1,884.17 | 1,884.91 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
I literally had to go to a, to a f- a restaurant supply store, and I bought a stainless steel, like, soup paddle mixer. | agent: Okay. Yeah
customer: ... but at a small enough percent that it still worked.
agent: All right. | 1,884.91 | 1,894.17 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yep. | customer: ... but at a small enough percent that it still worked.
agent: All right.
customer: I literally had to go to a, to a f- a restaurant supply store, and I bought a stainless steel, like, soup paddle mixer. | 1,894.17 | 1,894.55 | agent | eng | tr | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
And I would make maybe 50 pounds, 40 pounds at a time, you know, which is, you know, 40 jars, 30, 50 jars. | agent: All right.
customer: I literally had to go to a, to a f- a restaurant supply store, and I bought a stainless steel, like, soup paddle mixer.
agent: Yep. | 1,894.55 | 1,900.97 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
And you would hand-scoop them into jars? | customer: I literally had to go to a, to a f- a restaurant supply store, and I bought a stainless steel, like, soup paddle mixer.
agent: Yep.
customer: And I would make maybe 50 pounds, 40 pounds at a time, you know, which is, you know, 40 jars, 30, 50 jars. | 1,900.97 | 1,903.49 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
And then I would have to pick up this big container- | agent: Yep.
customer: And I would make maybe 50 pounds, 40 pounds at a time, you know, which is, you know, 40 jars, 30, 50 jars.
agent: And you would hand-scoop them into jars? | 1,903.49 | 1,906.58 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct |
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