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developments [the growing use of generative AI], it is
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critical we do not lose sight of our duty to protect the
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most vulnerable and to safeguard financial inclusion
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and access.
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41 A month earlier, the U.S. Consumer
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Financial Protection Bureau warned that, with the
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applications already being put in place, financial
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institutions risk violating legal obligations, eroding
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customer trust, and causing consumer harm when
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deploying chatbot [sic] technology.
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42 Meanwhile, the
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U.S. Securities and Exchange Commission has invited
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discussion on proposed new regulations regarding
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AI-enabled tools.43
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Accordingly, financial services companies are looking
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to regulators for guidance on how they can use the
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technology. We have to start the AI project with a
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view toward being regulatorily compliant, says Chia.
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There will be growing regulatory content so it is
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imperative for financial services to be able to engage
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regulators effectively on what kind of rules and
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standards there should be. Mileham adds, Its going
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to be helpful to see regulators looking at this seriously
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and ensuring that all of the actors in these fields with
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fiduciary responsibilities understand the depth of
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those responsibilities.
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0
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21
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MIT Technology Review Insights
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07
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07
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T
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he arrival of generative AI as a viable
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technology is important news for the financial
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services industry. Its application, however, will
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for now be limited to specific uses where
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other, cheaper technologies are not already
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sufficient for requirements and where the weaknesses of
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the technology do not put off executives and regulators.
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The difficulty in providing a more detailed forecast is the
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uncertainty in how todays failings might be overcome.
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The strengths of generative AI shape its current
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application. In particular, with the capacity to learn
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from large amounts of unstructured data and to create
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output of various kinds, it is already beginning to play
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an important role in customer service support, fraud
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prevention, risk management, code generation, and
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unstructured data analysis. Its impact in these use
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cases should not be underestimated simply because
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the technology is not being deployed more widely.
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As generative AI is rolled out further in these areas,
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substantial cost savingsup to $340 billion annually
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across the financial services industryare likely from
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the shift in human employment away from repetitive,
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low-value tasks toward more creative and profitable
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ones. In that sense, it is no exaggeration to say, in
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Milehams words, This is a big moment.
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Compared to what might eventually be possible,
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however, we are only scratching the surface at the
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moment, says Briest. The use of generative AI in more
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sensitive tasks closer to the core of financial service
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business modelssuch as making decisions on, or
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executing, investment strategy for clients or companies
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themselvesremains some way off. Too many questions
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hang over the technology itself for companies or
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regulators to give it free rein any time soon. Villaneuva
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also urges caution. As exciting as this technology is, we
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must be wary before fully realizing the benefits, he says.
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Conclusion: Valuable
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tool, but yet to be fully
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disruptive
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Nevertheless, generative AI continues to evolve quickly,
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and solutions to its drawbacks may rapidly emerge.
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It is very likely, for example, that ways will be found
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to reduce the number and extent of hallucinations,
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although some errors appear to be inevitable.44 If such
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problems do persist, the technology might still find
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new uses in financial services, as long as the potential
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drawbacks are fully understood by all parties. Well
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have to figure out as a culture, and within the regulatory
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regime, what that should mean, says Mileham. It might
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be that people just get comfortable with the constraints
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of AI and youre able to, with a straight face, disclose
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to a customer that this thing is useful, but it is also
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potentially flawed, so take it with a grain of salt.
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As generative AI and societal attitudes inter-evolve,
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financial services companies should reap the substantial,
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if constrained, benefits of the new technology while
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keeping an eye on where it might head.
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The use of generative AI in
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more sensitive tasks closer
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to the core of financial
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service business models
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such as making decisions
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on, or executing, investment
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strategy for clients or
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companies themselves
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remains some way off.
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22 MIT Technology Review Insights
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1.
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