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[439.04 --> 451.04] Yeah, so the rumor was, though, that NVIDIA would be forcing their partners to actually rename product lines that had gaming in them for products that were not GeForce.
[451.04 --> 452.04] So...
[452.04 --> 464.04] It's still a work in progress, though, because if you look at some of the Amazon links to these products that have been otherwise de-branded in physical form, the Amazon titles still have those monikers in there.
[464.04 --> 467.04] Like, I'm assuming they're going to be taken away eventually.
[467.04 --> 468.04] So, maybe it's still...
[468.04 --> 471.04] It's like a rollout here that we're witnessing.
[471.04 --> 475.04] Yeah, so it looks like there's some things that still haven't been updated.
[475.04 --> 479.04] So, some Amazon product names apparently have been updated.
[479.04 --> 490.04] Now, not for insignias like ROG Strix and MSI Gaming, but for the actual product names themselves, some have been updated and some of them haven't.
[490.04 --> 491.04] Do you have any examples of that?
[491.04 --> 496.04] If you go to the forum thread, there's a bunch of examples now, not just the Aorus one.
[496.04 --> 497.04] Cool.
[497.04 --> 499.04] Alright, let's go ahead and pull that up here.
[499.04 --> 500.04] So, update number two.
[500.04 --> 506.04] Yes, MSI seems to have removed all their gaming from AMD graphics cards.
[506.04 --> 509.04] Only Nvidia ones have the gaming branding on them now.
[509.04 --> 512.04] Let's see if we can find...
[512.04 --> 514.04] Yeah, this...
[514.04 --> 516.04] Wow, this thread is like really going.
[516.04 --> 517.04] Here we go.
[517.04 --> 518.04] Check this out.
[518.04 --> 522.04] No, so this is an example of one that has not been changed yet.
[522.04 --> 526.04] So, ASUS ROG Strix Radeon RX 560.
[526.04 --> 537.04] Now, with that said, one of the things that I would have to wonder is that given the complicated nature of updating the name of a product that's out there in the wild already,
[537.04 --> 540.04] is it possible we're not seeing the full effect yet?
[540.04 --> 547.04] Is it possible that Nvidia would be waiting for like the next rollout of products like a 600 series graphics card from AMD?
[547.04 --> 553.04] How could you possibly retroactively like, hey Best Buy, hey Walmart, update your product names on your websites?
[553.04 --> 555.04] I mean, you could ask for it, but I mean...
[555.04 --> 556.04] But there's so many channels.
[556.04 --> 558.04] Yeah, there's...
[558.04 --> 564.04] I mean, there's the websites, there's the little like tag on the actual shelf, there's flyers that they would be working on,
[564.04 --> 568.04] there's all kinds of promotional materials that would be very difficult to change.
[568.04 --> 571.04] And there's multiple marketplaces, like Amazon isn't even in Australia.
[571.04 --> 576.04] Presumably Australia has some other e-tailer that's big that they'd have to communicate with.
[576.04 --> 584.04] Yeah, it was... PC case, geared, Amazon, PC, online, e-tailer.
[584.04 --> 587.04] I'm trying to remember who the big ones are down there.
[587.04 --> 589.04] Wait, why did I search for Amazon?
[589.04 --> 590.04] Australia.
[590.04 --> 591.04] It has just been...
[591.04 --> 592.04] Australia's on.
[592.04 --> 594.04] It has been such a week, man.
[594.04 --> 596.04] Like, such a week.
[596.04 --> 598.04] ScorpTech is one of them.
[598.04 --> 603.04] That's one of our mods on the forum used to work at ScorpTech, but doesn't anymore.
[603.04 --> 605.04] So that's really all I know about them.
[605.04 --> 607.04] Did he used to be Australian and isn't anymore?
[607.04 --> 608.04] No, no, no, still Australian.
[608.04 --> 609.04] Oh, still super Australian.
[609.04 --> 610.04] That can happen.
[610.04 --> 611.04] All right.
[611.04 --> 613.04] This was originally posted on the forum by...
[613.04 --> 614.04] Wait, wait, wait, I have one question.
[614.04 --> 615.04] Yes.
[615.04 --> 618.04] I saw some fear.
[618.04 --> 624.04] You talked about the supply that Nvidia has on the market being a bit of a stranglehold.
[624.04 --> 638.04] Do you think that applies to people like us, influencers and media who don't want to speak out or disparage this move by Nvidia because they're afraid that they're not going to be sourced, the GPUs that they rely on to make reviews and editorial content?
[638.04 --> 639.04] Okay.
[639.04 --> 641.04] So that is a good question.
[641.04 --> 644.04] Here's the thing.
[644.04 --> 646.04] Nvidia has to...
[646.04 --> 658.04] If they're trying to create a competitive advantage for themselves, they have to do so without creating a bunch of negative sentiment amongst the consumer base.
[658.04 --> 659.04] Sort of.
[659.04 --> 660.04] I'm not actually convinced.
[660.04 --> 663.04] Like, Nvidia, I would describe as sort of...
[663.04 --> 665.04] Not the individuals that I know there.
[665.04 --> 669.04] Everyone that I know that works at Nvidia I really like on a personal level.
[669.04 --> 676.04] But to describe them corporately, I would say they are a little bit arrogant.
[676.04 --> 682.04] But I'm not necessarily saying that they haven't earned it in a sense.
[682.04 --> 683.04] Like...
[683.04 --> 684.04] Comes with a market share?
[684.04 --> 685.04] Yeah.
[685.04 --> 690.04] It comes with having what I think it's like 75% market share or something like that in discrete graphics.
[690.04 --> 695.04] And that's in terms of unit sales, not in terms of dollars.
[695.04 --> 702.04] Which, given that they have much higher end products than AMD has at this time, are pretty significantly different.
[702.04 --> 705.04] So...
[705.04 --> 710.04] I'm not saying that they haven't kind of earned it.
[710.04 --> 713.04] But we are the stewards of that sentiment.
[713.04 --> 714.04] Right.
[714.04 --> 715.04] Right.
[715.04 --> 719.04] Nvidia doesn't really have to care about the sentiment now.
[719.04 --> 724.04] Because at the end of the day, what else are you going to buy?
[724.04 --> 726.04] You know, you can't find stock of anything.
[726.04 --> 731.04] So people are basically buying whatever they can get, for one thing.
[731.04 --> 737.04] And for two, Nvidia is in a position where in certain segments, they really are the only product that makes any sense.
[737.04 --> 739.04] Especially at the high end.
[739.04 --> 741.04] So, but...
[741.04 --> 745.04] But with that said, Nvidia still seems to somewhat care about their public image.
[745.04 --> 751.04] Because you never know when AMD might turn around and release something that turns the market on its head.
[751.04 --> 758.04] And if people had like this pent up negative sentiment towards Nvidia, it could backfire on them then.
[758.04 --> 760.04] When you say at the high end, what are you talking about?
[760.04 --> 761.04] Are you talking about HEDT?
[761.04 --> 762.04] Yeah.
[762.04 --> 763.04] Yeah.
[763.04 --> 764.04] I'm talking about...
[764.04 --> 765.04] Well, that's...
[765.04 --> 766.04] Because if you're talking about...
[766.04 --> 767.04] Only Intel uses that terminology.
[767.04 --> 768.04] Oh, okay.
[768.04 --> 769.04] So, yeah.
[769.04 --> 771.04] If you're talking about server stuff, then I don't...