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[1791.38 --> 1792.08] why are you buying
[1792.08 --> 1792.80] this episodes
[1792.80 --> 1793.02] did we have them
[1793.02 --> 1793.40] okay
[1793.40 --> 1794.54] the point is
[1794.54 --> 1795.36] they are like
[1795.36 --> 1796.76] a third
[1796.76 --> 1797.90] like a quarter
[1797.90 --> 1799.26] of the final sale price
[1799.26 --> 1800.16] because there's a lot
[1800.16 --> 1801.00] of costs associated
[1801.00 --> 1801.38] with bringing
[1801.38 --> 1802.06] something to market
[1802.06 --> 1803.00] including whether
[1803.00 --> 1803.96] you like it or not
[1803.96 --> 1805.02] things like advertising
[1805.02 --> 1806.74] that do factor
[1806.74 --> 1807.58] into the final price
[1807.58 --> 1808.02] of the phone
[1808.02 --> 1810.04] so adding
[1810.04 --> 1811.24] $40
[1811.24 --> 1811.90] just
[1811.90 --> 1813.26] right there
[1813.26 --> 1813.74] up front
[1813.74 --> 1814.44] $40
[1814.44 --> 1816.38] has the potential
[1816.38 --> 1817.04] to increase
[1817.04 --> 1818.08] your phone's cost
[1818.08 --> 1819.20] somewhere in the
[1819.20 --> 1819.94] neighborhood of like
[1819.94 --> 1821.00] 20%
[1821.00 --> 1822.18] huh
[1822.18 --> 1823.34] sorry
[1823.34 --> 1823.88] I'll let you
[1823.88 --> 1824.16] continue
[1824.16 --> 1824.30] okay
[1824.30 --> 1824.72] so
[1824.72 --> 1825.82] so how much
[1825.82 --> 1826.26] they cost
[1826.26 --> 1826.94] depends on the
[1826.94 --> 1827.84] country in the EU
[1827.84 --> 1829.14] and the type of device
[1829.14 --> 1830.32] so EU countries
[1830.32 --> 1831.08] are divided into
[1831.08 --> 1831.66] three tiers
[1831.66 --> 1832.48] with the highest
[1832.48 --> 1832.92] countries
[1832.92 --> 1834.06] the highest fees
[1834.06 --> 1834.88] come from the UK
[1834.88 --> 1835.34] Sweden
[1835.34 --> 1835.78] Germany
[1835.78 --> 1836.16] Norway
[1836.16 --> 1836.76] and Netherlands
[1836.76 --> 1837.94] and in those
[1837.94 --> 1838.32] countries
[1838.32 --> 1839.52] the devices
[1839.52 --> 1840.38] with higher
[1840.38 --> 1841.36] pixel densities
[1841.36 --> 1841.80] pay more
[1841.80 --> 1842.40] so if you've
[1842.40 --> 1842.90] got a pixel
[1842.90 --> 1843.52] density higher
[1843.52 --> 1844.26] than 500
[1844.26 --> 1844.90] PPI
[1844.90 --> 1845.80] then you ought
[1845.80 --> 1845.98] to pay
[1845.98 --> 1846.38] the $40
[1846.38 --> 1846.84] fee
[1846.84 --> 1848.04] and phones
[1848.04 --> 1848.38] that have
[1848.38 --> 1849.04] PPIs like
[1849.04 --> 1849.44] that are
[1849.44 --> 1850.18] pixels per inch
[1850.18 --> 1851.72] include
[1851.72 --> 1853.10] pixels 2 and 3
[1853.10 --> 1853.64] XL
[1853.64 --> 1855.26] and the S9
[1855.26 --> 1856.16] S9 plus
[1856.16 --> 1856.96] interesting
[1856.96 --> 1857.50] then the next
[1857.50 --> 1857.82] tier down
[1857.82 --> 1858.40] is 400
[1858.40 --> 1858.96] to 500
[1858.96 --> 1859.90] pixels per inch
[1859.90 --> 1860.76] and they have
[1860.76 --> 1861.24] to pay 20
[1861.24 --> 1861.58] bucks
[1861.58 --> 1862.22] in those
[1862.22 --> 1862.56] countries
[1862.56 --> 1863.50] and that's
[1863.50 --> 1863.84] the pixel
[1863.84 --> 1864.50] 3 the small
[1864.50 --> 1864.76] one
[1864.76 --> 1866.14] and interestingly
[1866.14 --> 1866.62] all the
[1866.62 --> 1867.38] iPhone Xs
[1867.38 --> 1867.76] the X
[1867.76 --> 1868.50] the XS
[1868.50 --> 1869.00] the XS
[1869.00 --> 1869.34] max