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[1467.88 --> 1468.84] They're not OnePlus.
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[1469.14 --> 1472.38] They're not ROG or whatever the case may be.
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[1472.44 --> 1477.04] We can't make assumptions about the amount of research and self-education
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[1477.04 --> 1479.84] that the user of an Apple product has done before they purchase it.
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[1480.00 --> 1480.12] Yeah.
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[1480.12 --> 1485.54] And so I had this sort of enlightening experience where my aunt is upgrading her phone,
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[1485.64 --> 1488.66] and I kind of – I was trying to talk to her about Android
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[1488.66 --> 1491.46] because right now she's got an iPhone 5C,
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[1491.54 --> 1494.02] and it is definitely time for something new.
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[1494.20 --> 1494.22] Yeah.
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[1494.22 --> 1494.38] Okay.
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[1494.78 --> 1497.80] And she's like, oh, I don't know what that is.
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[1497.84 --> 1499.14] I'm just going to go get an iPhone.
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[1499.40 --> 1502.20] And I was like, okay, look, it's the same as an iPhone.
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[1502.36 --> 1503.60] She goes, it's the same as an iPhone?
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[1503.66 --> 1504.10] It's an iPhone?
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[1504.18 --> 1505.18] I go, no, it's not an iPhone.
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[1505.60 --> 1508.00] And she goes, well, how is it the same?
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[1508.04 --> 1510.08] And I go, look, what do you do with your phone?
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[1510.58 --> 1513.08] And she goes, I answer calls.
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[1514.20 --> 1515.16] And I go, okay.
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[1516.32 --> 1517.36] Android is the same.
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[1518.68 --> 1520.82] And I pick up an Android phone.
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[1520.82 --> 1525.72] I think it was a Note 5 or something because I'm trying to save her a buck
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[1525.72 --> 1529.08] because she's going to walk into, like, a Bell store or a Rogers store.
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[1529.08 --> 1529.78] I think she's on Rogers.
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[1529.84 --> 1531.12] She's going to walk into a Rogers store.
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[1531.20 --> 1533.86] They're going to sell her an iPhone XS Max or whatever,
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[1534.10 --> 1539.38] and it's stupid because literally that is all she does.
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[1539.44 --> 1540.42] I know that for a fact.
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[1540.54 --> 1543.78] She actually also sends text messages, but that really is it.
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[1544.54 --> 1544.90] Like, I tried.
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[1544.92 --> 1545.98] And SwiftKey is pretty great.
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[1546.02 --> 1549.96] I tried to explain Google Maps and, like, okay.
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[1550.12 --> 1550.54] Oh, man.
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[1550.60 --> 1552.66] I love my aunt, but holy cow, sometimes.
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[1552.78 --> 1555.22] Like, she kept bringing the CD player over to her house.
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[1555.30 --> 1557.42] I'm like, look, I have Google Play Music.
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[1557.70 --> 1559.82] I put a phone on the counter.
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[1560.20 --> 1562.92] Like, it is dedicated to just Google Play Music.
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[1563.08 --> 1563.80] Here's how it works.
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[1564.10 --> 1567.66] You unlock it, and the pin is something very easy for her to remember.
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[1568.32 --> 1569.80] And then you press music.
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[1570.54 --> 1573.34] And then you just type in any song, any album.
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[1573.46 --> 1573.98] It's amazing.
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[1574.06 --> 1574.56] You'd love it.
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[1575.30 --> 1576.62] And then you press play.
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[1577.26 --> 1578.98] And then there's one tricky part.
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[1579.06 --> 1580.32] There's just one tricky part.
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[1580.40 --> 1583.78] You have to press cast and select kitchen and living room.
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[1583.88 --> 1584.04] Yeah.
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[1584.04 --> 1584.32] Okay.
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[1586.00 --> 1587.58] And I hadn't even gotten to cast yet.
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[1587.60 --> 1588.42] And she's like, okay, hold on.
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[1588.46 --> 1589.42] I've got to start writing this down.
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[1589.48 --> 1589.86] I'm like, no, no.
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[1589.90 --> 1590.70] You don't have to write it down.
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[1590.76 --> 1594.06] Because all you do is you just turn it on, which I think is self-explanatory.
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[1594.20 --> 1597.02] You press music, which I think is pretty self-explanatory.
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[1597.70 --> 1600.06] And the thing is that she's not stupid.
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[1600.76 --> 1603.72] It's just that this is not a part of her life.
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[1603.76 --> 1604.36] It's not her wheelhouse.
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[1604.42 --> 1605.34] And it never was.
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[1605.44 --> 1605.58] No.
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[1606.14 --> 1610.30] And so coming back to Apple and this particular strategy.
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[1610.42 --> 1610.68] Oh, right.
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[1610.74 --> 1612.30] So I was showing her how to use the Android phone.
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[1612.36 --> 1613.58] I'm like, look, you just press the phone.
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[1613.64 --> 1614.44] It's a picture of a phone.
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[1614.66 --> 1615.88] And then you just key in a number.
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[1615.96 --> 1616.46] It's the same.
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[1616.56 --> 1616.92] It's the same.
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[1617.30 --> 1618.64] She was really tired that day.
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[1618.66 --> 1619.54] And she didn't want to deal with it.
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[1619.54 --> 1620.18] So she just left.
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[1620.44 --> 1622.48] But we're going to get there.
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[1622.56 --> 1622.72] Sure.
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[1623.22 --> 1629.84] But the point is Apple's typical user is probably closer to my aunt than they are to me.
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[1631.56 --> 1635.56] One thing that I will drop in here is that Apple does have its own enthusiasm.
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[1636.22 --> 1636.72] It does.
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[1636.84 --> 1637.42] Quite a few.
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[1637.54 --> 1638.26] For sure.
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[1638.32 --> 1638.82] Like a lot.
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[1639.00 --> 1640.46] But I said typical user.
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[1640.84 --> 1641.88] And they're, yes.
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[1642.24 --> 1647.50] And I think the enthusiast population is a sliver of a sliver of a sliver of a niche.
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[1647.80 --> 1648.04] Yeah.
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[1648.74 --> 1649.74] They definitely exist.
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[1649.86 --> 1650.14] But yeah.
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[1650.40 --> 1650.54] Yeah.
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[1650.62 --> 1651.78] But they absolutely do.
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[1651.78 --> 1658.16] I mean, I would even go as far as to say that there are no fewer Apple mobile enthusiasts
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[1658.16 --> 1660.12] than there are Android mobile enthusiasts.
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[1660.12 --> 1668.00] It would be incorrect to say that Android is the OS for mobile enthusiasts.
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[1668.36 --> 1668.46] Yeah.
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[1669.10 --> 1669.50] Wrong.
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[1669.78 --> 1673.50] I just wanted to let us go down that road for a second so people didn't freak out in the
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[1673.50 --> 1674.06] comments or something.
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[1674.46 --> 1677.10] I like iPhones and I'm an enthusiast.
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[1677.42 --> 1678.42] Blah, blah, blah, blah, blah, blah, blah, blah.
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