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[1467.88 --> 1468.84] They're not OnePlus.
[1469.14 --> 1472.38] They're not ROG or whatever the case may be.
[1472.44 --> 1477.04] We can't make assumptions about the amount of research and self-education
[1477.04 --> 1479.84] that the user of an Apple product has done before they purchase it.
[1480.00 --> 1480.12] Yeah.
[1480.12 --> 1485.54] And so I had this sort of enlightening experience where my aunt is upgrading her phone,
[1485.64 --> 1488.66] and I kind of – I was trying to talk to her about Android
[1488.66 --> 1491.46] because right now she's got an iPhone 5C,
[1491.54 --> 1494.02] and it is definitely time for something new.
[1494.20 --> 1494.22] Yeah.
[1494.22 --> 1494.38] Okay.
[1494.78 --> 1497.80] And she's like, oh, I don't know what that is.
[1497.84 --> 1499.14] I'm just going to go get an iPhone.
[1499.40 --> 1502.20] And I was like, okay, look, it's the same as an iPhone.
[1502.36 --> 1503.60] She goes, it's the same as an iPhone?
[1503.66 --> 1504.10] It's an iPhone?
[1504.18 --> 1505.18] I go, no, it's not an iPhone.
[1505.60 --> 1508.00] And she goes, well, how is it the same?
[1508.04 --> 1510.08] And I go, look, what do you do with your phone?
[1510.58 --> 1513.08] And she goes, I answer calls.
[1514.20 --> 1515.16] And I go, okay.
[1516.32 --> 1517.36] Android is the same.
[1518.68 --> 1520.82] And I pick up an Android phone.
[1520.82 --> 1525.72] I think it was a Note 5 or something because I'm trying to save her a buck
[1525.72 --> 1529.08] because she's going to walk into, like, a Bell store or a Rogers store.
[1529.08 --> 1529.78] I think she's on Rogers.
[1529.84 --> 1531.12] She's going to walk into a Rogers store.
[1531.20 --> 1533.86] They're going to sell her an iPhone XS Max or whatever,
[1534.10 --> 1539.38] and it's stupid because literally that is all she does.
[1539.44 --> 1540.42] I know that for a fact.
[1540.54 --> 1543.78] She actually also sends text messages, but that really is it.
[1544.54 --> 1544.90] Like, I tried.
[1544.92 --> 1545.98] And SwiftKey is pretty great.
[1546.02 --> 1549.96] I tried to explain Google Maps and, like, okay.
[1550.12 --> 1550.54] Oh, man.
[1550.60 --> 1552.66] I love my aunt, but holy cow, sometimes.
[1552.78 --> 1555.22] Like, she kept bringing the CD player over to her house.
[1555.30 --> 1557.42] I'm like, look, I have Google Play Music.
[1557.70 --> 1559.82] I put a phone on the counter.
[1560.20 --> 1562.92] Like, it is dedicated to just Google Play Music.
[1563.08 --> 1563.80] Here's how it works.
[1564.10 --> 1567.66] You unlock it, and the pin is something very easy for her to remember.
[1568.32 --> 1569.80] And then you press music.
[1570.54 --> 1573.34] And then you just type in any song, any album.
[1573.46 --> 1573.98] It's amazing.
[1574.06 --> 1574.56] You'd love it.
[1575.30 --> 1576.62] And then you press play.
[1577.26 --> 1578.98] And then there's one tricky part.
[1579.06 --> 1580.32] There's just one tricky part.
[1580.40 --> 1583.78] You have to press cast and select kitchen and living room.
[1583.88 --> 1584.04] Yeah.
[1584.04 --> 1584.32] Okay.
[1586.00 --> 1587.58] And I hadn't even gotten to cast yet.
[1587.60 --> 1588.42] And she's like, okay, hold on.
[1588.46 --> 1589.42] I've got to start writing this down.
[1589.48 --> 1589.86] I'm like, no, no.
[1589.90 --> 1590.70] You don't have to write it down.
[1590.76 --> 1594.06] Because all you do is you just turn it on, which I think is self-explanatory.
[1594.20 --> 1597.02] You press music, which I think is pretty self-explanatory.
[1597.70 --> 1600.06] And the thing is that she's not stupid.
[1600.76 --> 1603.72] It's just that this is not a part of her life.
[1603.76 --> 1604.36] It's not her wheelhouse.
[1604.42 --> 1605.34] And it never was.
[1605.44 --> 1605.58] No.
[1606.14 --> 1610.30] And so coming back to Apple and this particular strategy.
[1610.42 --> 1610.68] Oh, right.
[1610.74 --> 1612.30] So I was showing her how to use the Android phone.
[1612.36 --> 1613.58] I'm like, look, you just press the phone.
[1613.64 --> 1614.44] It's a picture of a phone.
[1614.66 --> 1615.88] And then you just key in a number.
[1615.96 --> 1616.46] It's the same.
[1616.56 --> 1616.92] It's the same.
[1617.30 --> 1618.64] She was really tired that day.
[1618.66 --> 1619.54] And she didn't want to deal with it.
[1619.54 --> 1620.18] So she just left.
[1620.44 --> 1622.48] But we're going to get there.
[1622.56 --> 1622.72] Sure.
[1623.22 --> 1629.84] But the point is Apple's typical user is probably closer to my aunt than they are to me.
[1631.56 --> 1635.56] One thing that I will drop in here is that Apple does have its own enthusiasm.
[1636.22 --> 1636.72] It does.
[1636.84 --> 1637.42] Quite a few.
[1637.54 --> 1638.26] For sure.
[1638.32 --> 1638.82] Like a lot.
[1639.00 --> 1640.46] But I said typical user.
[1640.84 --> 1641.88] And they're, yes.
[1642.24 --> 1647.50] And I think the enthusiast population is a sliver of a sliver of a sliver of a niche.
[1647.80 --> 1648.04] Yeah.
[1648.74 --> 1649.74] They definitely exist.
[1649.86 --> 1650.14] But yeah.
[1650.40 --> 1650.54] Yeah.
[1650.62 --> 1651.78] But they absolutely do.
[1651.78 --> 1658.16] I mean, I would even go as far as to say that there are no fewer Apple mobile enthusiasts
[1658.16 --> 1660.12] than there are Android mobile enthusiasts.
[1660.12 --> 1668.00] It would be incorrect to say that Android is the OS for mobile enthusiasts.
[1668.36 --> 1668.46] Yeah.
[1669.10 --> 1669.50] Wrong.
[1669.78 --> 1673.50] I just wanted to let us go down that road for a second so people didn't freak out in the
[1673.50 --> 1674.06] comments or something.
[1674.46 --> 1677.10] I like iPhones and I'm an enthusiast.
[1677.42 --> 1678.42] Blah, blah, blah, blah, blah, blah, blah, blah.