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[1273.48 --> 1277.80] Because I know a lot of prices have VAT bundled into the price, which is actually really cool.
[1278.20 --> 1278.32] Yeah.
[1278.32 --> 1278.82] And North American prices.
[1278.82 --> 1281.40] It's nice to know how much stuff actually costs before you pay for it.
[1281.46 --> 1284.00] It's like, oh, plus tax, plus tip.
[1284.24 --> 1285.12] I'm like, okay.
[1285.56 --> 1286.58] Potentially service fees.
[1286.64 --> 1288.18] How much does lunch cost then?
[1288.46 --> 1288.68] Yeah.
[1288.94 --> 1289.36] Who knows?
[1291.06 --> 1291.92] And, yeah.
[1291.98 --> 1293.64] North America, it's not included in the prices.
[1293.64 --> 1295.58] So, sometimes that can explain the Delta.
[1295.70 --> 1297.54] But very often, it's even higher than that.
[1297.66 --> 1298.10] Makes sense.
[1298.10 --> 1303.76] And the crazy thing is, like, Canadians whine a lot about how much we have to pay for stuff.
[1304.16 --> 1310.34] And there are things up here that are more expensive just because of our – well, not just because.
[1310.40 --> 1313.98] There's Canadian products that are cheaper in America than they are in Canada.
[1313.98 --> 1322.10] Partly because of our large geographical coverage and partly because of our low population density and partly because of a wide variety of other reasons.
[1322.20 --> 1324.28] But there's lots of things that are more expensive in Canada.
[1324.84 --> 1327.68] But tech, by and large, isn't really one of them.
[1327.68 --> 1342.70] Like, back when I was working at NCIX and Newegg was on the verge of its launch in Canada, it was really funny because NCIX at that time had a pretty good reputation for taking care of customers for the most part.
[1342.80 --> 1345.50] But in some cases, it didn't have the greatest policies.
[1345.78 --> 1350.96] It adhered to its policies, but some of them weren't that customer-friendly.
[1350.96 --> 1360.28] Things like restocking fees and, you know, pretty limited RMA windows for certain categories of devices, all that kind of stuff.
[1360.40 --> 1366.38] Like, if I was buying something like a monitor, even when I worked at NCIX with my staff discount, I'd still buy it at Best Buy.
[1366.80 --> 1369.74] Because that way, if I have a dead pixel, I can just return it.
[1369.96 --> 1374.94] Whereas NCIX had their, like, dead pixel policy that you had to buy on top of the price of the monitor.
[1374.94 --> 1388.70] Anywho, so a lot of the disgruntled customers who weren't happy with NCIX were rejoicing that Newegg was finally going to come to Canada and bring its amazing pricing to Canada.
[1389.06 --> 1396.48] And then they launched, and it was like a giant wet fart because NCIX's pricing was never that bad.
[1396.80 --> 1396.90] Yeah.
[1396.90 --> 1407.72] The bad pricing at that time was primarily due to fluctuations in the U.S.-Canadian exchange rate and the inequality of the U.S.-Canadian exchange rate.
[1407.92 --> 1413.80] And for a while there, Canadians were used to price parity, even if there was a difference in dollar value.
[1414.64 --> 1421.90] So we were used to the idea where if our dollar was worth less, it would still cost the same amount of total dollars regardless of difference.
[1421.90 --> 1422.70] Yeah, here we go.
[1422.70 --> 1430.00] So the last time that the CAD and the greenback traded at par was July 22, 2008.
[1430.98 --> 1431.42] Womp womp.
[1431.46 --> 1441.94] So after that, people were getting frustrated because I think it got as bad as, like, 1.4, 1.45 CAD to the U.S. dollar, something stupid like that.
[1442.50 --> 1451.60] And so people were like, oh, it must be because, you know, gouging Canadian retailers or because manufacturers charging more to Canada.
[1451.60 --> 1455.02] But actually, it was just the difference in our currencies.
[1455.02 --> 1455.82] The dollar just sucked.
[1457.32 --> 1459.78] And so, right.
[1460.22 --> 1469.72] So Canadians whine about the pricing up here, but compared to how Europeans get it, I'm really glad to be in Canada because you'll see a new product launch.
[1470.18 --> 1473.44] And it'll be like MSRP, $599 U.S. dollars.
[1473.44 --> 1479.66] And then based on a 1.3 exchange rate, which is what we're looking at right now, that'll be about $800 Canadian.
[1480.74 --> 1487.98] But then you'll see it be like, you know, 599 euros and 599 pounds.
[1488.36 --> 1491.24] I'm kind of looking at it going, now, hold on a minute.
[1491.24 --> 1504.78] Now, it makes sense that Canadians have a higher dollar value price to pay because our dollar is worth only about four of ours to three American dollars or something along those lines, I think.
[1505.12 --> 1509.76] But for Europeans, their currency is worth more.
[1510.28 --> 1512.46] So why isn't it 499?
[1512.46 --> 1512.66] 599.
[1514.78 --> 1516.44] As far as I can tell.
[1516.82 --> 1518.46] You've got to remember the VAT thing, but still.
[1518.62 --> 1519.88] There's the VAT thing, yes.
[1520.00 --> 1524.82] But as far as I can tell, manufacturers are taking more margin from European customers.
[1525.02 --> 1534.34] And you can make the argument that from a sort of relative cost of living and relative earning power perspective, it's not really costing them any more.
[1535.14 --> 1537.76] But I don't know.
[1537.92 --> 1538.58] That might be bad.
[1538.80 --> 1539.50] Some kind of brutal.
[1539.60 --> 1540.22] That's all there is to it?
[1540.30 --> 1540.44] Yeah.
[1540.44 --> 1543.88] Everyone's just repeatedly pointing out the VAT thing.
[1544.08 --> 1544.24] Yeah.
[1544.36 --> 1546.66] We've been saying that since the start of this conversation.
[1547.14 --> 1548.52] We are aware of that.
[1548.74 --> 1549.06] Thank you.
[1549.18 --> 1550.22] The value added tax.
[1550.30 --> 1551.56] What is the value that it adds?
[1552.42 --> 1553.44] You feel good inside.
[1553.50 --> 1553.82] Do you?
[1554.16 --> 1555.66] When you pay it.
[1555.72 --> 1556.96] I feel good inside.
[1556.96 --> 1557.96] That's the added value.
[1558.10 --> 1558.30] Yeah.
[1558.82 --> 1564.94] I mean, whenever I get it given to me like that, it's definitely my insides that feel the best.
[1564.94 --> 1574.64] And on that note, speaking of my insides feeling the best.
[1575.04 --> 1575.36] Wow.
[1575.86 --> 1576.74] Savage jerky.
[1576.84 --> 1578.66] Oh, that's highly applicable.
[1579.16 --> 1579.38] Yeah.
[1579.38 --> 1582.38] Oh, there's a mojo habanero.
[1582.60 --> 1582.76] Oh.
[1583.26 --> 1585.40] That's a hot level, but not a maximum level.
[1585.46 --> 1586.32] I actually want to try that.
[1586.48 --> 1589.70] I'm going to have some maple buffalo bacon first, though, because I'm just like so excited right now.
[1590.48 --> 1591.36] Savage jerky.
[1591.36 --> 1597.10] They set out with the goal of making a delicious snack that's not bad for you.
[1597.66 --> 1600.96] They make their jerky without nitrates or preservatives.
[1601.62 --> 1607.46] And they've got 13 different flavors, like their sriracha bacon and maple buffalo bacon, which is my personal favorite.
[1607.76 --> 1616.36] And they also make barbecue sauce, which I actually haven't tried, but I really want to now, because they also make hot sauce, which is flipping awesome.
[1616.54 --> 1617.86] That hot sauce I took home.
[1618.36 --> 1621.00] So, so far, all I had put it on was like some pasta.
[1621.40 --> 1622.30] That's a normal thing.
[1622.32 --> 1625.10] Is that a normal thing, putting hot sauce on like a...
[1625.10 --> 1627.34] I actually don't know, but I did it too.
[1627.84 --> 1628.06] So...
[1628.06 --> 1629.82] Like just a red sauce meat pasta?
[1629.94 --> 1630.16] Yeah.
[1630.46 --> 1631.28] That's got to be.
[1631.44 --> 1631.64] Okay.