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[1921.34 --> 1922.64] precise locations
[1922.64 --> 1924.22] into less exact locations
[1924.22 --> 1925.34] before they store them
[1925.34 --> 1926.46] and then they apply
[1926.46 --> 1927.34] that to your current
[1927.34 --> 1928.02] device location
[1928.02 --> 1928.58] information
[1928.58 --> 1929.16] and origin
[1929.16 --> 1930.68] within 24 hours
[1930.68 --> 1933.24] and any of the
[1933.24 --> 1934.32] personalized features
[1934.32 --> 1935.56] like where your car
[1935.56 --> 1936.08] is parked
[1936.08 --> 1937.26] or suggested
[1937.26 --> 1938.54] departure times
[1938.54 --> 1940.52] your favorite locations
[1940.52 --> 1942.06] any of that kind
[1942.06 --> 1942.36] of stuff
[1942.36 --> 1943.04] that you generate
[1943.04 --> 1944.18] it's all stored
[1944.18 --> 1944.70] on device.
[1944.82 --> 1945.52] They don't send it up
[1945.52 --> 1946.14] to the Apple servers
[1946.14 --> 1946.42] at all.
[1947.24 --> 1947.66] It seems to me
[1947.66 --> 1948.28] the way they've
[1948.28 --> 1949.04] defined how
[1949.04 --> 1950.00] Apple Maps works
[1950.00 --> 1951.24] is sort of
[1951.24 --> 1951.90] their privacy
[1951.90 --> 1952.96] first approach
[1952.96 --> 1954.08] that they've been
[1954.08 --> 1955.00] sharing
[1955.00 --> 1956.26] throughout the years.
[1956.50 --> 1956.66] Yeah.
[1956.78 --> 1957.40] I'm not going to say
[1957.40 --> 1958.02] it's perfect.
[1958.26 --> 1958.98] But it feels like
[1958.98 --> 1960.00] they got most of it right
[1960.00 --> 1961.54] considering all of the
[1961.54 --> 1962.76] sort of technical stuff
[1962.76 --> 1963.66] that has to happen
[1963.66 --> 1964.60] to get you around
[1964.60 --> 1965.58] on a Maps app.
[1965.76 --> 1967.82] Or another way
[1967.82 --> 1969.18] is it feels like
[1969.18 --> 1970.04] they designed a product
[1970.04 --> 1971.40] to say screw you
[1971.40 --> 1971.82] to Google
[1971.82 --> 1972.84] on data collection
[1972.84 --> 1973.56] and stuff like that.
[1973.62 --> 1974.14] And did it work?
[1974.54 --> 1974.76] Well,
[1974.94 --> 1976.26] the display
[1976.26 --> 1977.28] is probably the best.
[1977.36 --> 1977.82] The other thing
[1977.82 --> 1978.18] that I found
[1978.18 --> 1979.20] surprisingly good
[1979.20 --> 1981.48] is the voice routing.
[1981.82 --> 1983.42] It has really good
[1983.42 --> 1983.82] clear,
[1983.98 --> 1984.94] like very clear
[1984.94 --> 1985.58] about which lane
[1985.58 --> 1986.02] to be in,
[1986.10 --> 1986.98] which isn't too uncommon.
[1987.72 --> 1989.32] And it's very clear
[1989.32 --> 1990.44] about intersections.
[1990.78 --> 1992.10] And here in the
[1992.10 --> 1993.28] Colorado-Denver area,
[1993.46 --> 1994.78] they stack the intersections.
[1995.16 --> 1996.46] So you drive
[1996.46 --> 1997.12] through an intersection
[1997.12 --> 1998.56] and then three
[1998.56 --> 1999.44] or four car lengths
[1999.44 --> 1999.78] later,
[1999.88 --> 2001.24] there is another intersection.
[2001.88 --> 2002.54] And so when you look
[2002.54 --> 2003.14] on a map,
[2003.26 --> 2004.04] you're not really sure
[2004.04 --> 2004.72] like what light
[2004.72 --> 2005.36] to turn on.
[2005.52 --> 2006.96] And the voice prompt
[2006.96 --> 2007.70] is very clear.
[2007.80 --> 2008.26] It'll say,
[2008.26 --> 2009.96] go through this light
[2009.96 --> 2011.06] and at the next light,
[2011.52 --> 2012.12] take a left,
[2012.38 --> 2013.38] be in the middle lane.
[2014.06 --> 2014.88] And when you're,
[2014.88 --> 2015.50] when you're new
[2015.50 --> 2016.40] to an area
[2016.40 --> 2017.08] and it's dark
[2017.08 --> 2018.18] and you're coming up
[2018.18 --> 2018.96] on two intersections
[2018.96 --> 2019.40] and you know
[2019.40 --> 2020.42] you've got a left turn
[2020.42 --> 2021.50] or a right turn,
[2021.64 --> 2022.66] that kind of clarity
[2022.66 --> 2024.52] just makes it low stress.
[2024.62 --> 2025.28] Then additionally,