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[142.58 --> 144.04] I think this is a fascinating topic. |
[144.98 --> 146.86] Well, there is a self-hosting angle, I think. |
[146.94 --> 148.66] At least that's where my mind went immediately. |
[148.96 --> 149.26] Yes. |
[149.38 --> 152.60] If you have these tracks yourself, they can't pull them from your library. |
[152.72 --> 153.96] I mean, that's the first obvious statement. |
[154.24 --> 155.32] But I think it's bigger than that, even. |
[155.32 --> 157.56] That's just it with streaming in general. |
[157.88 --> 163.50] And I suppose we'll get to the specifics of how we're handling this in a minute. |
[163.68 --> 170.26] But my general issue with streaming services is that, you know, we've seen it time and time |
[170.26 --> 177.06] again with Netflix and now with Spotify and countless other services where there is a catalog |
[177.06 --> 181.96] of content, you know, whether it's Friends, whether it's Neil Young, that is there one |
[181.96 --> 183.74] day and gone the next. |
[183.88 --> 189.44] In fact, there are entire websites dedicated to what's going off of Netflix this month. |
[189.44 --> 194.36] Now, the story that we're talking about here is Neil Young, obviously a very famous, hugely |
[194.36 --> 200.04] famous artist in the music world, issued Spotify an ultimatum over Joe Rogan. |
[200.38 --> 205.32] Which always seemed like a risky move as soon as I saw that, because you got to figure Spotify |
[205.32 --> 210.30] gets a few thousand plays off of Neil, but gets millions. |
[211.14 --> 217.02] And Joe Rogan not only drives millions of listens, but Joe Rogan is like the linchpin of their entire |
[217.02 --> 218.76] podcast advertising business. |
[218.76 --> 220.38] He is their strategy now. |
[220.44 --> 225.02] Now, I don't recall how much they paid for his show, but it was something stupid, like |
[225.02 --> 227.54] a hundred million dollars or something ridiculous like that. |
[228.30 --> 231.12] And it's worse than that, actually, if you think about it. |
[231.34 --> 238.02] Neil Young, a stream of music, it doesn't matter if it's Neil or the Foo Fighters or, I don't |
[238.02 --> 240.18] know, Lady Gaga, whoever it is. |
[240.60 --> 246.80] A stream of a song costs Spotify a fraction of a penny per stream, right? |
[246.80 --> 251.82] A stream or a listen of a podcast episode generates revenue. |
[251.82 --> 259.92] So who is Spotify incentivized to A, side with, and B, promote, you know? |
[260.44 --> 264.48] Yeah, and it really underscores this issue of not your library, it's theirs. |
[264.70 --> 267.66] And what you get access to is subject to change. |
[267.92 --> 269.26] That drives me crazy. |
[269.72 --> 275.68] But you're also just sort of a victim of these big corporate games that are getting played, |
[275.68 --> 276.76] right? |
[276.82 --> 280.12] It's at the end of the day, they don't care about the customers at all. |
[280.20 --> 282.12] It's, it's ego fighting ego. |
[282.30 --> 283.52] It's company fighting company. |
[283.52 --> 285.38] And we're just kind of left in between. |
[285.74 --> 288.64] Or like another example of this, which just drives me crazy. |
[288.96 --> 293.36] You see something like, uh, Paramount decides they want to launch their own streaming service. |
[293.92 --> 297.06] So now there's no longer going to be Star Trek on Netflix. |
[297.24 --> 302.84] Even though having Star Trek on Netflix long-term is better for the franchise because it means |
[302.84 --> 308.28] more people discover and binge Star Trek, but they want to have exclusives. |
[308.40 --> 310.20] They want to have stuff just on their platform. |
[310.42 --> 312.48] And so they're pulling it off of Netflix now. |
[312.92 --> 315.98] And I say this, not even kidding. |
[316.26 --> 319.84] I signed up for Netflix for Star Trek back in the day when it was DVDs. |
[319.94 --> 324.40] You know, I mean, I wasn't customer number one, but I may have been like customer number |
[324.40 --> 324.80] a hundred. |
[324.80 --> 329.48] Like I was really early into Netflix as soon as they went public because I wanted to get |
[329.48 --> 332.52] Star Trek on DVD because I had this aging VHS collection. |
[333.30 --> 339.84] I mean, I signed up for Spotify the very first time when I was doing my music undergraduate |
[339.84 --> 340.36] degree. |
[340.52 --> 344.46] So that would have been, oh yeah, 2008, nine, something like that. |
[345.12 --> 348.08] Because they had a fantastic classical music library. |
[348.14 --> 350.98] And as a music student, that was obviously very important to me at the time. |
[351.34 --> 351.42] Sure. |
[352.58 --> 354.20] Music's been a huge part of my life anyway. |
[354.46 --> 359.08] For those that don't know, I play several instruments, drums, guitar, euphonium, which |
[359.08 --> 362.28] is another one that I play, which most people probably don't know what it is, but it's a |
[362.28 --> 364.08] brass instrument, like a tuba. |
[364.48 --> 366.90] Sounds like we need to get some sound hits for the shows. |
[367.00 --> 367.52] Let's get going. |
[367.76 --> 372.26] There is actually a very embarrassing video on YouTube of me playing the euphonium from |
[372.26 --> 376.00] that time period, which if you look hard enough, I'm sure you'll find. |
[376.78 --> 379.26] There will not be a link to it in the show notes because it's very embarrassing. |
[379.26 --> 384.50] But anyway, my point is, is I've been a subscriber now of Spotify for a decade plus. |
[385.14 --> 386.44] You know, so what is it? |
[386.48 --> 388.24] £10 a month, $15 a month. |
[388.32 --> 388.56] I don't know. |
[388.60 --> 389.94] I'm part of the family plan now. |
[391.16 --> 396.80] So, you know, over 10 years, I've spent a thousand-ish, maybe a bit more, maybe a bit |
[396.80 --> 398.10] less with Spotify. |
[398.56 --> 405.38] And I think this has really got me questioning whether I continue to give Spotify specifically |
[405.38 --> 406.56] my money. |
[406.56 --> 410.46] I'm a little annoyed that this is what's getting people to unsubscribe. |
[410.80 --> 417.40] I unsubscribed at the end of last year because what they're trying to do to podcasting would |
[417.40 --> 418.74] forever change this industry. |
[418.90 --> 426.00] What they want to do is they want to bring everyone onto their platform and kind of create |
[426.00 --> 429.60] exclusive content that they can insert dynamic ads. |
[430.60 --> 433.82] And they're okay if you distribute it on a feed, too, in some cases. |
[433.82 --> 437.80] But a really super abbreviated version of this story, because I've told it before on air, |
[437.96 --> 444.00] is right after JB went independent again, I got an email from someone at Anchor. |
[444.44 --> 445.52] Anchor is owned by Spotify. |
[445.70 --> 446.84] It's part of their podcasting arm. |
[447.72 --> 451.38] Offering me to bring the JB network exclusively to Spotify. |
[452.18 --> 453.18] They would sell ads. |
[453.56 --> 455.88] They would take over all the ad deals and do digital inserts. |
[455.88 --> 461.34] They were saying it is essentially going to be a 70% pay cut in ads. |
[462.30 --> 466.12] But every show would be sold and they would insert them dynamically. |
[466.88 --> 474.46] And to sweeten the deal, if I went exclusive, they were going to let me play any song in the Spotify library in the shows. |
[474.46 --> 481.12] So all of our shows would have access to the entire Spotify library, which was the one part of the email where I went, whoa. |
[481.50 --> 486.28] Like, you could create entire new kinds of podcasts if you had access to that commercial library. |
[486.80 --> 487.92] That is a pretty cool hook. |
[488.50 --> 491.40] And I'm not the only one they were sending that to. |
[491.58 --> 494.12] I was part of a net that they were casting. |
[494.12 --> 501.14] And the whole thing was based around their whole, well, like, we're just going to take over the ads and we just cut them in. |
[501.30 --> 507.98] Like, they would just they have a little thing that just waits for, like, you know, half a second of silence right in the middle of a sentence. |
[508.24 --> 509.64] And then it just cuts in an ad. |
[510.00 --> 514.82] And if it's on an open feed, then you can't you don't get to access the Spotify music library. |
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