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**Adam Stacoviak:** Well, you know what I mean. |
**Jim Remsik:** ...I'm venueless in Austin at the moment. |
**Adam Stacoviak:** Venueless, yeah. Better word. |
**Jim Remsik:** I'm experiencing -- |
**Adam Stacoviak:** Maybe we can help you. |
**Jim Remsik:** I'm experiencing venuelessness... So I've been working with the folks at Alamo Drafthouse, so there's possibility there... I don't want to shade anybody, but there's a well-known incubator space there that I haven't had any response from; I reached out there... But yeah, I'm unfazed. Our demands on spac... |
**Adam Stacoviak:** And guess who else is going to be there, Jerod? Landon Gray. Does that name ring a bell to you? |
**Jerod Santo:** No. |
**Adam Stacoviak:** Think back to "An aberrant generation of programmers." |
**Jerod Santo:** Oh, Landon. |
**Adam Stacoviak:** Yeah, Landon. He was the young buck... I don't know what was the -- |
**Jerod Santo:** Our Gen Z representative. |
**Adam Stacoviak:** Yeah. |
**Jerod Santo:** Yes, with us... |
**Adam Stacoviak:** Landon is speaking there, according to the site. |
**Jerod Santo:** That's cool. |
**Jim Remsik:** Sure is. And you know where I'm -- |
**Adam Stacoviak:** How do you know Landon? |
**Jim Remsik:** Did you ask how I know him? |
**Adam Stacoviak:** Well, I assume he was in Austin, but yeah - how do you know him? |
**Jim Remsik:** I know him from a conference. I went to Blue Ridge Ruby two years ago in Asheville, and met Landon. He was working at Test Double at the time. And then - I forget if it was... It must've been last year. I traveled, and we did a traveling meetup in New York city, and he lives in upstate New York. And so ... |
**Adam Stacoviak:** Is he an Austinite, or...? |
**Jim Remsik:** No, he's upstate New York. |
**Adam Stacoviak:** Okay, so he's coming down then for that. Cool. |
**Jim Remsik:** \[24:00\] And the point of doing these conferences is to put them in people's backyards, so that there's not the expensive -- we've been working with Ruby Central to do the designs, both digital and in physical space for RailsConf and RubyConf, and the feedback that we constantly get is "This is great, ... |
But there was a gap that we saw, which was "What if you didn't have to take a plane, what if you didn't have to drive eight hours, or whatever? What if there was no hotel involved? And what if the ticket, instead of being 300 per day, was a hundred dollars?" And that was what we were trying to solve for. So we spoke wi... |
**Adam Stacoviak:** Yeah, for sure. When I first heard about this, if I'm being honest with you, I was like "Gosh, man... Events are so hard. Smaller events have to be even harder. How do the economics work, and how do you get motivated by it?" You don't have to share the numbers behind the scenes necessarily, but what... |
**Jim Remsik:** Events have always been a -- I have always had events, going back all the way to 2008. I submitted a talk to Scotland on Rails, and I pitched a talk on geospatial searching in Rails, which was using Thinking Sphinx at the time... And got accepted. I'd never done a talk before... And it bombed. It bombed... |
We've done Madison Ruby for about 10 instances, including last year, and at the last one I was just like "This is really risky. Our expenses are significant, and what would make them easier to pull off would be if we can lower the risk profile." And so through the sponsorship that we got from Cisco, we were able to cov... |
\[28:17\] We haven't hit all of our sponsorship goals yet, but I'm positive that we'll get pretty close. And if people don't have to plan a trip, they can buy a ticket the night before, and still make the show. And so we're going to cities where there are significant Ruby user groups, there is a significant population.... |
When we ran our first Madison Ruby, I personally lost $9,000. I'm going to adjust that to say "My wife and I, who's sitting in the other room right now, lost $9,000." |
**Jerod Santo:** Does she appreciate that? |
**Jim Remsik:** Yeah. We eventually figured that out and got it back... That was also the only time I ever wound up on the front page of Hacker News... Because we cut the ticket price from 495 down to 250, and said "We're refunding everybody who bought at that 495 price. We're refunding you down to 250", and got a bunc... |
**Adam Stacoviak:** Was it you reduced the price because you wanted to get more -- or because it was selling less, to make it more attractive? And then you felt bad charging some people higher, and then some people lower, kind of thing? |
**Jim Remsik:** That's right. It felt like the right thing to do. |
**Adam Stacoviak:** Yeah. Because usually it's early bird, you buy early, you get the better price, not you get the worst price. |
**Jerod Santo:** Right. |
**Jim Remsik:** Yeah. You don't want to take the people who supported you early and say "Sorry, this shaft is for you." |
**Adam Stacoviak:** Yes. Yes. That's not what Budweiser's tagline is... |
**Jim Remsik:** It's close, but it's not -- |
**Jerod Santo:** "The shaft's for you"? |
**Adam Stacoviak:** Yeah, the shaft is not for you, okay? Don't, take it. Well, maybe in an attempt to shed some light on your sponsorship opportunities for XO Ruby, where in the world can people go and find out how to sponsor this thing and learn about it? I know xoruby.com, but is there a sponsor page? I couldn't fin... |
**Jim Remsik:** That is an excellent point, Adam... |
**Adam Stacoviak:** I'm so sorry... |
**Jerod Santo:** \[laughs\] |
**Jim Remsik:** No, no, no, by the time this airs, there will be -- if you go to the footer, there's a promo kit. If you go to that link, there are some sponsorship information -- |
**Adam Stacoviak:** Some stuff in there. Okay, I can see that. |
**Jim Remsik:** And also, if anybody's just interested, you can go to /sponsor and it will take you there. You know what? I I'm feeling better about myself. If you -- in the top nav there is a link to the Firestarter, which is a campaign to support this. It includes sponsorship at the event and city level, but also if ... |
**Adam Stacoviak:** Okay. Oh, I see this now. Yes, yes... |
**Jim Remsik:** ...if you want to buy a ticket, or buy us a tank of gas, or tacos, or however you want to support... Like, if we're not going to be coming where you are and you still want to support, just go to the Firestarter page on xoruby.com and all the details are there. |
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