Daily Papers

LLMs are increasingly deployed as proxies for human study participants in social science experiments, yet the fidelity of this practice has rarely been tested directly. We test whether six LLMs can simulate individual human belief updates, comparing LLM outputs 1-to-1 against ground truth data from 391 UK participants on Prolific, who updated their stances on three discussion topics after reading Reddit comments. Each participant was simulated by an LLM conditioned on a persona derived from their demographic and personality trait data. We find that some LLMs (Qwen3-32B and GPT-5-Mini) can match the human post-stance distribution, but only when given participants' actual initial stances. All six models fail to simulate initial stances themselves and to produce faithful belief updates from self-generated stances. Three systematic biases emerge across all models: overrepresentation of neutral positions, more frequent but smaller belief shifts than humans, and a failure to rank comments by convincingness. Demographic and personality trait personas had no consistent effect on fidelity. LLM simulations of human belief dynamics are only reliable when grounded in realistic starting conditions, that current multi-round social media simulations rarely provide.

There has been a growing interest in enhancing rule-based agent-based models (ABMs) for social media platforms (i.e., X, Reddit) with more realistic large language model (LLM) agents, thereby allowing for a more nuanced study of complex systems. As a result, several LLM-based ABMs have been proposed in the past year. While they hold promise, each simulator is specifically designed to study a particular scenario, making it time-consuming and resource-intensive to explore other phenomena using the same ABM. Additionally, these models simulate only a limited number of agents, whereas real-world social media platforms involve millions of users. To this end, we propose OASIS, a generalizable and scalable social media simulator. OASIS is designed based on real-world social media platforms, incorporating dynamically updated environments (i.e., dynamic social networks and post information), diverse action spaces (i.e., following, commenting), and recommendation systems (i.e., interest-based and hot-score-based). Additionally, OASIS supports large-scale user simulations, capable of modeling up to one million users. With these features, OASIS can be easily extended to different social media platforms to study large-scale group phenomena and behaviors. We replicate various social phenomena, including information spreading, group polarization, and herd effects across X and Reddit platforms. Moreover, we provide observations of social phenomena at different agent group scales. We observe that the larger agent group scale leads to more enhanced group dynamics and more diverse and helpful agents' opinions. These findings demonstrate OASIS's potential as a powerful tool for studying complex systems in digital environments.

We present a novel, open-source social network simulation framework, MOSAIC, where generative language agents predict user behaviors such as liking, sharing, and flagging content. This simulation combines LLM agents with a directed social graph to analyze emergent deception behaviors and gain a better understanding of how users determine the veracity of online social content. By constructing user representations from diverse fine-grained personas, our system enables multi-agent simulations that model content dissemination and engagement dynamics at scale. Within this framework, we evaluate three different content moderation strategies with simulated misinformation dissemination, and we find that they not only mitigate the spread of non-factual content but also increase user engagement. In addition, we analyze the trajectories of popular content in our simulations, and explore whether simulation agents' articulated reasoning for their social interactions truly aligns with their collective engagement patterns. We open-source our simulation software to encourage further research within AI and social sciences.

In the digital era, the rapid propagation of fake news and rumors via social networks brings notable societal challenges and impacts public opinion regulation. Traditional fake news modeling typically forecasts the general popularity trends of different groups or numerically represents opinions shift. However, these methods often oversimplify real-world complexities and overlook the rich semantic information of news text. The advent of large language models (LLMs) provides the possibility of modeling subtle dynamics of opinion. Consequently, in this work, we introduce a Fake news Propagation Simulation framework (FPS) based on LLM, which studies the trends and control of fake news propagation in detail. Specifically, each agent in the simulation represents an individual with a distinct personality. They are equipped with both short-term and long-term memory, as well as a reflective mechanism to mimic human-like thinking. Every day, they engage in random opinion exchanges, reflect on their thinking, and update their opinions. Our simulation results uncover patterns in fake news propagation related to topic relevance, and individual traits, aligning with real-world observations. Additionally, we evaluate various intervention strategies and demonstrate that early and appropriately frequent interventions strike a balance between governance cost and effectiveness, offering valuable insights for practical applications. Our study underscores the significant utility and potential of LLMs in combating fake news.

Generative Agent-Based Modeling (GABM) is an emerging simulation paradigm that combines the reasoning abilities of Large Language Models with traditional Agent-Based Modeling to replicate complex social behaviors, including interactions on social media. While prior work has focused on localized phenomena such as opinion formation and information spread, its potential to capture global network dynamics remains underexplored. This paper addresses this gap by analyzing GABM-based social media simulations through the lens of the Friendship Paradox (FP), a counterintuitive phenomenon where individuals, on average, have fewer friends than their friends. We propose a GABM framework for social media simulations, featuring generative agents that emulate real users with distinct personalities and interests. Using Twitter datasets on the US 2020 Election and the QAnon conspiracy, we show that the FP emerges naturally in GABM simulations. Consistent with real-world observations, the simulations unveil a hierarchical structure, where agents preferentially connect with others displaying higher activity or influence. Additionally, we find that infrequent connections primarily drive the FP, reflecting patterns in real networks. These findings validate GABM as a robust tool for modeling global social media phenomena and highlight its potential for advancing social science by enabling nuanced analysis of user behavior.

Social network simulation plays a crucial role in addressing various challenges within social science. It offers extensive applications such as state prediction, phenomena explanation, and policy-making support, among others. In this work, we harness the formidable human-like capabilities exhibited by large language models (LLMs) in sensing, reasoning, and behaving, and utilize these qualities to construct the S^3 system (short for Social network Simulation System). Adhering to the widely employed agent-based simulation paradigm, we employ prompt engineering and prompt tuning techniques to ensure that the agent's behavior closely emulates that of a genuine human within the social network. Specifically, we simulate three pivotal aspects: emotion, attitude, and interaction behaviors. By endowing the agent in the system with the ability to perceive the informational environment and emulate human actions, we observe the emergence of population-level phenomena, including the propagation of information, attitudes, and emotions. We conduct an evaluation encompassing two levels of simulation, employing real-world social network data. Encouragingly, the results demonstrate promising accuracy. This work represents an initial step in the realm of social network simulation empowered by LLM-based agents. We anticipate that our endeavors will serve as a source of inspiration for the development of simulation systems within, but not limited to, social science.

Social network simulation is developed to provide a comprehensive understanding of social networks in the real world, which can be leveraged for a wide range of applications such as group behavior emergence, policy optimization, and business strategy development. However, billions of individuals and their evolving interactions involved in social networks pose challenges in accurately reflecting real-world complexities. In this study, we propose a comprehensive Social Network Simulation System (GA-S3) that leverages newly designed Group Agents to make intelligent decisions regarding various online events. Unlike other intelligent agents that represent an individual entity, our group agents model a collection of individuals exhibiting similar behaviors, facilitating the simulation of large-scale network phenomena with complex interactions at a manageable computational cost. Additionally, we have constructed a social network benchmark from 2024 popular online events that contains fine-grained information on Internet traffic variations. The experiment demonstrates that our approach is capable of achieving accurate and highly realistic prediction results. Code is open at https://github.com/AI4SS/GAS-3.

Modeling social media public opinion evolution is essential for governance decision-making. Traditional epidemic models and rule-based agent-based models (ABMs) fail to capture the cognitive processes and adaptive behaviors of real users. Recent large language model (LLM)-based social simulations can reproduce group-level phenomena like polarization and conformity, yet remain unable to recreate the irrational interactions and multi-phase dynamics of real public opinion events. We present POSIM (Public Opinion Simulator), a multi-agent simulation framework for social media public opinion evolution and governance. POSIM integrates LLM-driven agents with a Belief--Desire--Intention (BDI) cognitive architecture that accounts for irrational factors, places them in a virtual social media environment with social networks and recommendation mechanisms, and drives temporal dynamics through a Hawkes point process engine that captures the co-evolution of agents and the environment across event phases. To validate the framework, we collect real-world public opinion datasets from the Weibo platform covering the full interaction chain of users. Experiments show that POSIM successfully reproduces key characteristics of public opinion evolution from individual mechanisms to collective phenomena, and its effectiveness is further supported by multiple statistical metrics. Building on POSIM, governance-oriented guidance and intervention experiments uncover a counterintuitive empathy paradox: empathetic guidance deepens negative sentiment instead of easing it under certain conditions, offering new insights for governance strategy design. These results demonstrate that the proposed framework can fully serve as a computational experimentation platform for proactive strategy evaluation and evidence-based governance. All source code is available at https://github.com/DeepCogLab/posim/.

This paper introduces a simulator designed for opinion dynamics researchers to model competing influences within social networks in the presence of LLM-based agents. By integrating established opinion dynamics principles with state-of-the-art LLMs, this tool enables the study of influence propagation and counter-misinformation strategies. The simulator is particularly valuable for researchers in social science, psychology, and operations research, allowing them to analyse societal phenomena without requiring extensive coding expertise. Additionally, the simulator will be openly available on GitHub, ensuring accessibility and adaptability for those who wish to extend its capabilities for their own research.

Social media enables dynamic user engagement with trending topics, and recent research has explored the potential of large language models (LLMs) for response generation. While some studies investigate LLMs as agents for simulating user behavior on social media, their focus remains on practical viability and scalability rather than a deeper understanding of how well LLM aligns with human behavior. This paper analyzes LLMs' ability to simulate social media engagement through action guided response generation, where a model first predicts a user's most likely engagement action-retweet, quote, or rewrite-towards a trending post before generating a personalized response conditioned on the predicted action. We benchmark GPT-4o-mini, O1-mini, and DeepSeek-R1 in social media engagement simulation regarding a major societal event discussed on X. Our findings reveal that zero-shot LLMs underperform BERT in action prediction, while few-shot prompting initially degrades the prediction accuracy of LLMs with limited examples. However, in response generation, few-shot LLMs achieve stronger semantic alignment with ground truth posts.

The massive population election simulation aims to model the preferences of specific groups in particular election scenarios. It has garnered significant attention for its potential to forecast real-world social trends. Traditional agent-based modeling (ABM) methods are constrained by their ability to incorporate complex individual background information and provide interactive prediction results. In this paper, we introduce ElectionSim, an innovative election simulation framework based on large language models, designed to support accurate voter simulations and customized distributions, together with an interactive platform to dialogue with simulated voters. We present a million-level voter pool sampled from social media platforms to support accurate individual simulation. We also introduce PPE, a poll-based presidential election benchmark to assess the performance of our framework under the U.S. presidential election scenario. Through extensive experiments and analyses, we demonstrate the effectiveness and robustness of our framework in U.S. presidential election simulations.

We develop a simulation framework for studying misinformation spread within online social networks that blends agent-based modeling and natural language processing techniques. While many other agent-based simulations exist in this space, questions over their fidelity and generalization to existing networks in part hinders their ability to provide actionable insights. To partially address these concerns, we create a 'digital clone' of a known misinformation sharing network by downloading social media histories for over ten thousand of its users. We parse these histories to both extract the structure of the network and model the nuanced ways in which information is shared and spread among its members. Unlike many other agent-based methods in this space, information sharing between users in our framework is sensitive to topic of discussion, user preferences, and online community dynamics. To evaluate the fidelity of our method, we seed our cloned network with a set of posts recorded in the base network and compare propagation dynamics between the two, observing reasonable agreement across the twin networks over a variety of metrics. Lastly, we explore how the cloned network may serve as a flexible, low-cost testbed for misinformation countermeasure evaluation and red teaming analysis. We hope the tools explored here augment existing efforts in the space and unlock new opportunities for misinformation countermeasure evaluation, a field that may become increasingly important to consider with the anticipated rise of misinformation campaigns fueled by generative artificial intelligence.

Social simulation is transforming traditional social science research by modeling human behavior through interactions between virtual individuals and their environments. With recent advances in large language models (LLMs), this approach has shown growing potential in capturing individual differences and predicting group behaviors. However, existing methods face alignment challenges related to the environment, target users, interaction mechanisms, and behavioral patterns. To this end, we introduce SocioVerse, an LLM-agent-driven world model for social simulation. Our framework features four powerful alignment components and a user pool of 10 million real individuals. To validate its effectiveness, we conducted large-scale simulation experiments across three distinct domains: politics, news, and economics. Results demonstrate that SocioVerse can reflect large-scale population dynamics while ensuring diversity, credibility, and representativeness through standardized procedures and minimal manual adjustments.

The ability of Large Language Models (LLMs) to mimic human behavior triggered a plethora of computational social science research, assuming that empirical studies of humans can be conducted with AI agents instead. Since there have been conflicting research findings on whether and when this hypothesis holds, there is a need to better understand the differences in their experimental designs. We focus on replicating the behavior of social network users with the use of LLMs for the analysis of communication on social networks. First, we provide a formal framework for the simulation of social networks, before focusing on the sub-task of imitating user communication. We empirically test different approaches to imitate user behavior on X in English and German. Our findings suggest that social simulations should be validated by their empirical realism measured in the setting in which the simulation components were fitted. With this paper, we argue for more rigor when applying generative-agent-based modeling for social simulation.

Social computing prototypes probe the social behaviors that may arise in an envisioned system design. This prototyping practice is currently limited to recruiting small groups of people. Unfortunately, many challenges do not arise until a system is populated at a larger scale. Can a designer understand how a social system might behave when populated, and make adjustments to the design before the system falls prey to such challenges? We introduce social simulacra, a prototyping technique that generates a breadth of realistic social interactions that may emerge when a social computing system is populated. Social simulacra take as input the designer's description of a community's design -- goal, rules, and member personas -- and produce as output an instance of that design with simulated behavior, including posts, replies, and anti-social behaviors. We demonstrate that social simulacra shift the behaviors that they generate appropriately in response to design changes, and that they enable exploration of "what if?" scenarios where community members or moderators intervene. To power social simulacra, we contribute techniques for prompting a large language model to generate thousands of distinct community members and their social interactions with each other; these techniques are enabled by the observation that large language models' training data already includes a wide variety of positive and negative behavior on social media platforms. In evaluations, we show that participants are often unable to distinguish social simulacra from actual community behavior and that social computing designers successfully refine their social computing designs when using social simulacra.

User engagement on social media platforms is influenced by historical context, time constraints, and reward-driven interactions. This study presents an agent-based simulation approach that models user interactions, considering past conversation history, motivation, and resource constraints. Utilizing German Twitter data on political discourse, we fine-tune AI models to generate posts and replies, incorporating sentiment analysis, irony detection, and offensiveness classification. The simulation employs a myopic best-response model to govern agent behavior, accounting for decision-making based on expected rewards. Our results highlight the impact of historical context on AI-generated responses and demonstrate how engagement evolves under varying constraints.

Multi-agent role-playing has recently shown promise for studying social behavior with language agents, but existing simulations are mostly monolingual and fail to model cross-lingual interaction, an essential property of real societies. We introduce MASim, the first multilingual agent-based simulation framework that supports multi-turn interaction among generative agents with diverse sociolinguistic profiles. MASim offers two key analyses: (i) global public opinion modeling, by simulating how attitudes toward open-domain hypotheses evolve across languages and cultures, and (ii) media influence and information diffusion, via autonomous news agents that dynamically generate content and shape user behavior. To instantiate simulations, we construct the MAPS benchmark, which combines survey questions and demographic personas drawn from global population distributions. Experiments on calibration, sensitivity, consistency, and cultural case studies show that MASim reproduces sociocultural phenomena and highlights the importance of multilingual simulation for scalable, controlled computational social science.

Traditional sociological research often relies on human participation, which, though effective, is expensive, challenging to scale, and with ethical concerns. Recent advancements in large language models (LLMs) highlight their potential to simulate human behavior, enabling the replication of individual responses and facilitating studies on many interdisciplinary studies. In this paper, we conduct a comprehensive survey of this field, illustrating the recent progress in simulation driven by LLM-empowered agents. We categorize the simulations into three types: (1) Individual Simulation, which mimics specific individuals or demographic groups; (2) Scenario Simulation, where multiple agents collaborate to achieve goals within specific contexts; and (3) Society Simulation, which models interactions within agent societies to reflect the complexity and variety of real-world dynamics. These simulations follow a progression, ranging from detailed individual modeling to large-scale societal phenomena. We provide a detailed discussion of each simulation type, including the architecture or key components of the simulation, the classification of objectives or scenarios and the evaluation method. Afterward, we summarize commonly used datasets and benchmarks. Finally, we discuss the trends across these three types of simulation. A repository for the related sources is at {https://github.com/FudanDISC/SocialAgent}.

With the growing spread of misinformation online, research has increasingly focused on detecting and tracking fake news. However, an overlooked issue is that fake news does not naturally exist in social networks -- it often originates from distorted facts or deliberate fabrication by malicious actors. Understanding how true news gradually evolves into fake news is critical for early detection and prevention, reducing its spread and impact. Hence, in this paper, we take the first step toward simulating and revealing this evolution, proposing a Fake News evolUtion Simulation framEwork (FUSE) based on large language models (LLMs). Specifically, we employ LLM as agents to represent individuals in a simulated social network. We define four types of agents commonly observed in daily interactions: spreaders, who propagate information; commentators, who provide opinions and interpretations; verifiers, who check the accuracy of information; and bystanders, who passively observe without engaging. For simulated environments, we model various social network structures, such as high-clustering networks and scale-free networks, to mirror real-world network dynamics. Each day, the agents engage in belief exchanges, reflect on their thought processes, and reintroduce the news accordingly. Given the lack of prior work in this area, we developed a FUSE-EVAL evaluation framework to measure the deviation from true news during the fake news evolution process. The results show that FUSE successfully captures the underlying patterns of how true news transforms into fake news and accurately reproduces previously discovered instances of fake news, aligning closely with human evaluations. Moreover, our work provides insights into the fact that combating fake news should not be delayed until it has fully evolved; instead, prevention in advance is key to achieving better outcomes.

Large language models (LLMs) have demonstrated impressive capabilities in role-playing tasks. However, there is limited research on whether LLMs can accurately simulate user behavior in real-world scenarios, such as social media. This requires models to effectively analyze a user's history and simulate their role. In this paper, we introduce FineRob, a novel fine-grained behavior simulation dataset. We collect the complete behavioral history of 1,866 distinct users across three social media platforms. Each behavior is decomposed into three fine-grained elements: object, type, and content, resulting in 78.6k QA records. Based on FineRob, we identify two dominant reasoning patterns in LLMs' behavior simulation processes and propose the OM-CoT fine-tuning method to enhance the capability. Through comprehensive experiments, we conduct an in-depth analysis of key factors of behavior simulation and also demonstrate the effectiveness of OM-CoT approachCode and dataset are available at \url{https://github.com/linkseed18612254945/FineRob}

Intelligent agents powered by large language models (LLMs) have recently demonstrated impressive capabilities and gained increasing popularity on social media platforms. While LLM agents are reshaping the ecology of social media, there exists a current gap in conducting a comprehensive evaluation of their ability to comprehend media content, understand user behaviors, and make intricate decisions. To address this challenge, we introduce SoMe, a pioneering benchmark designed to evaluate social media agents equipped with various agent tools for accessing and analyzing social media data. SoMe comprises a diverse collection of 8 social media agent tasks, 9,164,284 posts, 6,591 user profiles, and 25,686 reports from various social media platforms and external websites, with 17,869 meticulously annotated task queries. Compared with the existing datasets and benchmarks for social media tasks, SoMe is the first to provide a versatile and realistic platform for LLM-based social media agents to handle diverse social media tasks. By extensive quantitative and qualitative analysis, we provide the first overview insight into the performance of mainstream agentic LLMs in realistic social media environments and identify several limitations. Our evaluation reveals that both the current closed-source and open-source LLMs cannot handle social media agent tasks satisfactorily. SoMe provides a challenging yet meaningful testbed for future social media agents. Our code and data are available at https://github.com/LivXue/SoMe

Understanding human behavior and society is a central focus in social sciences, with the rise of generative social science marking a significant paradigmatic shift. By leveraging bottom-up simulations, it replaces costly and logistically challenging traditional experiments with scalable, replicable, and systematic computational approaches for studying complex social dynamics. Recent advances in large language models (LLMs) have further transformed this research paradigm, enabling the creation of human-like generative social agents and realistic simulacra of society. In this paper, we propose AgentSociety, a large-scale social simulator that integrates LLM-driven agents, a realistic societal environment, and a powerful large-scale simulation engine. Based on the proposed simulator, we generate social lives for over 10k agents, simulating their 5 million interactions both among agents and between agents and their environment. Furthermore, we explore the potential of AgentSociety as a testbed for computational social experiments, focusing on four key social issues: polarization, the spread of inflammatory messages, the effects of universal basic income policies, and the impact of external shocks such as hurricanes. These four issues serve as valuable cases for assessing AgentSociety's support for typical research methods -- such as surveys, interviews, and interventions -- as well as for investigating the patterns, causes, and underlying mechanisms of social issues. The alignment between AgentSociety's outcomes and real-world experimental results not only demonstrates its ability to capture human behaviors and their underlying mechanisms, but also underscores its potential as an important platform for social scientists and policymakers.

Persona-driven simulations are increasingly used in computational social science, yet their validity critically depends on the fidelity of the underlying personas. Constructing virtual populations that are both authentic and scalable remains a central challenge. We introduce Synthia, a persona-generation framework that grounds LLM-generated personas in real social-media posts while delegating narrative construction to language models, using publicly available data from the Bluesky platform. Across multiple social-survey benchmarks, Synthia improves alignment with human opinion distributions over prior state-of-the-art approaches while relying on substantially smaller models. A multi-dimensional fairness and bias analysis shows that Synthia outperforms previous methods for most demographics across different dimensions. Uniquely, Synthia preserves interaction-graph structure among personas grounded in real social network users, enabling network-aware analysis, which we demonstrate through two homophily-focused case studies. Together, these results position Synthia as a practical and reliable framework for constructing scalable, high-fidelity, and equitable virtual populations.

Multi-personality generation for LLMs, enabling simultaneous embodiment of multiple personalization attributes, is a fundamental challenge. Existing retraining-based approaches are costly and poorly scalable, while decoding-time methods often rely on external models or heuristics, limiting flexibility and robustness. In this paper, we propose a novel Multi-Personality Generation (MPG) framework under the decoding-time combination paradigm. It flexibly controls multi-personality without relying on scarce multi-dimensional models or extra training, leveraging implicit density ratios in single-dimensional models as a "free lunch" to reformulate the task as sampling from a target strategy aggregating these ratios. To implement MPG efficiently, we design Speculative Chunk-level based Rejection sampling (SCR), which generates responses in chunks and parallelly validates them via estimated thresholds within a sliding window. This significantly reduces computational overhead while maintaining high-quality generation. Experiments on MBTI personality and Role-Playing demonstrate the effectiveness of MPG, showing improvements up to 16%-18%. Code and data are available at https://github.com/Libra117/MPG .

Ensuring the long-term sustainability of recommender systems (RS) emerges as a crucial issue. Traditional offline evaluation methods for RS typically focus on immediate user feedback, such as clicks, but they often neglect the long-term impact of content creators. On real-world content platforms, creators can strategically produce and upload new items based on user feedback and preference trends. While previous studies have attempted to model creator behavior, they often overlook the role of information asymmetry. This asymmetry arises because creators primarily have access to feedback on the items they produce, while platforms possess data on the entire spectrum of user feedback. Current RS simulators, however, fail to account for this asymmetry, leading to inaccurate long-term evaluations. To address this gap, we propose CreAgent, a Large Language Model (LLM)-empowered creator simulation agent. By incorporating game theory's belief mechanism and the fast-and-slow thinking framework, CreAgent effectively simulates creator behavior under conditions of information asymmetry. Additionally, we enhance CreAgent's simulation ability by fine-tuning it using Proximal Policy Optimization (PPO). Our credibility validation experiments show that CreAgent aligns well with the behaviors between real-world platform and creator, thus improving the reliability of long-term RS evaluations. Moreover, through the simulation of RS involving CreAgents, we can explore how fairness- and diversity-aware RS algorithms contribute to better long-term performance for various stakeholders. CreAgent and the simulation platform are publicly available at https://github.com/shawnye2000/CreAgent.

Large language models (LLMs) are increasingly deployed as customer-facing agents, yet evaluating their reliability remains challenging due to stochastic, multi-turn interactions. Current evaluation protocols rely on linear Monte Carlo rollouts of complete agent-user conversations to estimate success. However, this approach is computationally inefficient, repeatedly regenerating identical early prefixes, and often fails to uncover deep failure modes that arise from rare user behaviors. We introduce DIVERT (Diversity-Induced Evaluation via Branching of Trajectories), an efficient, snapshot-based, coverage-guided user simulation framework for systematic exploration of agent-user interactions. DIVERT captures the full agent-environment state at critical decision points and resumes execution from these snapshots, enabling reuse of shared conversation prefixes and reducing redundant computation. From each junction, the framework branches using targeted, diversity-inducing user responses, allowing directed exploration of alternative interaction paths. By focusing evaluation on semantically diverse and underexplored trajectories, DIVERT improves both efficiency and coverage. Empirical results show that it discovers more failures per token compared to standard linear rollout protocols, while expanding the set of tasks on which failures are identified.

Social media platforms frequently impose restrictive policies to moderate user content, prompting the emergence of creative evasion language strategies. This paper presents a multi-agent framework based on Large Language Models (LLMs) to simulate the iterative evolution of language strategies under regulatory constraints. In this framework, participant agents, as social media users, continuously evolve their language expression, while supervisory agents emulate platform-level regulation by assessing policy violations. To achieve a more faithful simulation, we employ a dual design of language strategies (constraint and expression) to differentiate conflicting goals and utilize an LLM-driven GA (Genetic Algorithm) for the selection, mutation, and crossover of language strategies. The framework is evaluated using two distinct scenarios: an abstract password game and a realistic simulated illegal pet trade scenario. Experimental results demonstrate that as the number of dialogue rounds increases, both the number of uninterrupted dialogue turns and the accuracy of information transmission improve significantly. Furthermore, a user study with 40 participants validates the real-world relevance of the generated dialogues and strategies. Moreover, ablation studies validate the importance of the GA, emphasizing its contribution to long-term adaptability and improved overall results.

Aligning large language models (LLMs) with human values is imperative to mitigate potential adverse effects resulting from their misuse. Drawing from the sociological insight that acknowledging all parties' concerns is a key factor in shaping human values, this paper proposes a novel direction to align LLMs by themselves: social scene simulation. To achieve this, we present MATRIX, a novel social scene simulator that emulates realistic scenes around a user's input query, enabling the LLM to take social consequences into account before responding. MATRIX serves as a virtual rehearsal space, akin to a Monopolylogue, where the LLM performs diverse roles related to the query and practice by itself. To inject this alignment, we fine-tune the LLM with MATRIX-simulated data, ensuring adherence to human values without compromising inference speed. We theoretically show that the LLM with MATRIX outperforms Constitutional AI under mild assumptions. Finally, extensive experiments validate that our method outperforms over 10 baselines across 4 benchmarks. As evidenced by 875 user ratings, our tuned 13B-size LLM exceeds GPT-4 in aligning with human values. Code is available at https://github.com/pangxianghe/MATRIX.

In today's digital age, conspiracies and information campaigns can emerge rapidly and erode social and democratic cohesion. While recent deep learning approaches have made progress in modeling engagement through language and propagation models, they struggle with irregularly sampled data and early trajectory assessment. We present IC-Mamba, a novel state space model that forecasts social media engagement by modeling interval-censored data with integrated temporal embeddings. Our model excels at predicting engagement patterns within the crucial first 15-30 minutes of posting (RMSE 0.118-0.143), enabling rapid assessment of content reach. By incorporating interval-censored modeling into the state space framework, IC-Mamba captures fine-grained temporal dynamics of engagement growth, achieving a 4.72% improvement over state-of-the-art across multiple engagement metrics (likes, shares, comments, and emojis). Our experiments demonstrate IC-Mamba's effectiveness in forecasting both post-level dynamics and broader narrative patterns (F1 0.508-0.751 for narrative-level predictions). The model maintains strong predictive performance across extended time horizons, successfully forecasting opinion-level engagement up to 28 days ahead using observation windows of 3-10 days. These capabilities enable earlier identification of potentially problematic content, providing crucial lead time for designing and implementing countermeasures. Code is available at: https://github.com/ltian678/ic-mamba. An interactive dashboard demonstrating our results is available at: https://ic-mamba.behavioral-ds.science.

The growth of social media, characterized by its multimodal nature, has led to the emergence of diverse phenomena and challenges, which calls for an effective approach to uniformly solve automated tasks. The powerful Large Vision Language Models make it possible to handle a variety of tasks simultaneously, but even with carefully designed prompting methods, the general domain models often fall short in aligning with the unique speaking style and context of social media tasks. In this paper, we introduce a Large Vision Language Model for Social Media Processing (SoMeLVLM), which is a cognitive framework equipped with five key capabilities including knowledge & comprehension, application, analysis, evaluation, and creation. SoMeLVLM is designed to understand and generate realistic social media behavior. We have developed a 654k multimodal social media instruction-tuning dataset to support our cognitive framework and fine-tune our model. Our experiments demonstrate that SoMeLVLM achieves state-of-the-art performance in multiple social media tasks. Further analysis shows its significant advantages over baselines in terms of cognitive abilities.

Large language models (LLMs) are increasingly capable of simulating human behavior, offering cost-effective ways to estimate user responses during the early phases of survey design. While previous studies have examined whether models can reflect individual opinions or attitudes, we argue that a higher-order binding of virtual personas requires successfully approximating not only the opinions of a user as an identified member of a group, but also the nuanced ways in which that user perceives and evaluates those outside the group. In particular, faithfully simulating how humans perceive different social groups is critical for applying LLMs to various political science studies, including timely topics on polarization dynamics, inter-group conflict, and democratic backsliding. To this end, we propose a novel methodology for constructing virtual personas with synthetic user ``backstories" generated as extended, multi-turn interview transcripts. Our generated backstories are longer, rich in detail, and consistent in authentically describing a singular individual, compared to previous methods. We show that virtual personas conditioned on our backstories closely replicate human response distributions (up to an 87\% improvement as measured by Wasserstein Distance) and produce effect sizes that closely match those observed in the original studies. Altogether, our work extends the applicability of LLMs beyond estimating individual self-opinions, enabling their use in a broader range of human studies.

Large language models are increasingly used to simulate social media users and infer how individuals may respond to online discussions. However, it remains unclear whether these simulations reflect precise user-specific beliefs or whether they are highly sensitive to semantically independent changes in conversational contexts. In this work, we study counterfactual context revision as a framework for auditing LLM-based stance simulation. Given an original online conversation, we first infer a target user's stance toward a specific topic. We then apply controlled revision strategies to the conversational context and simulate the user's stance again under the revised context. We compare text-only revision strategies with a multimodal one that incorporates meme-based context and evaluate two main effectiveness metrics, i.e., average directional stance shift and stance transition rate. The results reveal effective and robust stance transitions in both text-only and multimodal strategies across different polarization-preference mechanisms. Our study contributes an evaluation framework for understanding the context sensitivity of LLM-based stance simulation. More broadly, it highlights both the promise and risk of using LLMs to simulate online opinion dynamics.

How do we communicate with others to achieve our goals? We use our prior experience or advice from others, or construct a candidate utterance by predicting how it will be received. However, our experiences are limited and biased, and reasoning about potential outcomes can be difficult and cognitively challenging. In this paper, we explore how we can leverage Large Language Model (LLM) simulations to help us communicate better. We propose the Explore-Generate-Simulate (EGS) framework, which takes as input any scenario where an individual is communicating to an audience with a goal they want to achieve. EGS (1) explores the solution space by producing a diverse set of advice relevant to the scenario, (2) generates communication candidates conditioned on subsets of the advice, and (3) simulates the reactions from various audiences to determine both the best candidate and advice to use. We evaluate the framework on eight scenarios spanning the ten fundamental processes of interpersonal communication. For each scenario, we collect a dataset of human evaluations across candidates and baselines, and showcase that our framework's chosen candidate is preferred over popular generation mechanisms including Chain-of-Thought. We also find that audience simulations achieve reasonably high agreement with human raters across 5 of the 8 scenarios. Finally, we demonstrate the generality of our framework by applying it to real-world scenarios described by users on web forums. Through evaluations and demonstrations, we show that EGS enhances the effectiveness and outcomes of goal-oriented communication across a variety of situations, thus opening up new possibilities for the application of large language models in revolutionizing communication and decision-making processes.

Social media platforms are hubs for multimodal information exchange, encompassing text, images, and videos, making it challenging for machines to comprehend the information or emotions associated with interactions in online spaces. Multimodal Large Language Models (MLLMs) have emerged as a promising solution to address these challenges, yet struggle with accurately interpreting human emotions and complex contents like misinformation. This paper introduces MM-Soc, a comprehensive benchmark designed to evaluate MLLMs' understanding of multimodal social media content. MM-Soc compiles prominent multimodal datasets and incorporates a novel large-scale YouTube tagging dataset, targeting a range of tasks from misinformation detection, hate speech detection, and social context generation. Through our exhaustive evaluation on ten size-variants of four open-source MLLMs, we have identified significant performance disparities, highlighting the need for advancements in models' social understanding capabilities. Our analysis reveals that, in a zero-shot setting, various types of MLLMs generally exhibit difficulties in handling social media tasks. However, MLLMs demonstrate performance improvements post fine-tuning, suggesting potential pathways for improvement.

Post-training is essential for enabling large language models (LLMs) to follow human instructions. However, its effectiveness depends on high-quality instruction data, which is challenging to obtain in the real world due to privacy concerns, data scarcity, and high annotation costs. To fill this gap, inspired by the recent success of using LLMs to simulate human society, we propose MATRIX, a multi-agent simulator that automatically generates diverse text-based scenarios, capturing a wide range of real-world human needs in a realistic and scalable manner. Leveraging these outputs, we introduce a novel scenario-driven instruction generator MATRIX-Gen for controllable and highly realistic data synthesis. Extensive experiments demonstrate that our framework effectively generates both general and domain-specific data. On AlpacaEval 2 and Arena-Hard benchmarks, Llama-3-8B-Base, post-trained on datasets synthesized by MATRIX-Gen with just 20K instruction-response pairs, outperforms Meta's Llama-3-8B-Instruct model, which was trained on over 10M pairs.

Online social networks serve as major platforms for disseminating both real and fake news. Many users--intentionally or unintentionally--spread harmful content, misinformation, and rumors in domains such as politics and business. Consequently, user credibility assessment has become a prominent area of research in recent years. Most existing methods suffer from two key limitations. First, they treat credibility as a binary task, labeling users as either genuine or fake, whereas real-world applications often demand a more nuanced, multilevel evaluation. Second, they rely on only a subset of relevant features, which constrains their predictive performance. In this paper, we address the lack of a dataset suitable for multilevel credibility assessment by first devising a collection method tailored to this task. We then propose the MultiCred model, which assigns users to one of several credibility tiers based on a rich and diverse set of features extracted from their profiles, tweets, and comments. MultiCred leverages deep language models for textual analysis and deep neural networks for non-textual data processing. Our extensive experiments demonstrate that MultiCred significantly outperforms existing approaches across multiple accuracy metrics. Our code is publicly available at https://github.com/Mohammad-Moradi/MultiCred.

Recent research has offered insights into the extraordinary capabilities of Large Multimodal Models (LMMs) in various general vision and language tasks. There is growing interest in how LMMs perform in more specialized domains. Social media content, inherently multimodal, blends text, images, videos, and sometimes audio. Understanding social multimedia content remains a challenging problem for contemporary machine learning frameworks. In this paper, we explore GPT-4V(ision)'s capabilities for social multimedia analysis. We select five representative tasks, including sentiment analysis, hate speech detection, fake news identification, demographic inference, and political ideology detection, to evaluate GPT-4V. Our investigation begins with a preliminary quantitative analysis for each task using existing benchmark datasets, followed by a careful review of the results and a selection of qualitative samples that illustrate GPT-4V's potential in understanding multimodal social media content. GPT-4V demonstrates remarkable efficacy in these tasks, showcasing strengths such as joint understanding of image-text pairs, contextual and cultural awareness, and extensive commonsense knowledge. Despite the overall impressive capacity of GPT-4V in the social media domain, there remain notable challenges. GPT-4V struggles with tasks involving multilingual social multimedia comprehension and has difficulties in generalizing to the latest trends in social media. Additionally, it exhibits a tendency to generate erroneous information in the context of evolving celebrity and politician knowledge, reflecting the known hallucination problem. The insights gleaned from our findings underscore a promising future for LMMs in enhancing our comprehension of social media content and its users through the analysis of multimodal information.

Contemporary approaches to agent-based modeling (ABM) of social systems have traditionally emphasized rule-based behaviors, limiting their ability to capture nuanced dynamics by moving beyond predefined rules and leveraging contextual understanding from LMs of human social interaction. This paper presents SALM (Social Agent LM Framework), a novel approach for integrating language models (LMs) into social network simulation that achieves unprecedented temporal stability in multi-agent scenarios. Our primary contributions include: (1) a hierarchical prompting architecture enabling stable simulation beyond 4,000 timesteps while reducing token usage by 73%, (2) an attention-based memory system achieving 80% cache hit rates (95% CI [78%, 82%]) with sub-linear memory growth of 9.5%, and (3) formal bounds on personality stability. Through extensive validation against SNAP ego networks, we demonstrate the first LLM-based framework capable of modeling long-term social phenomena while maintaining empirically validated behavioral fidelity.

Recent advances in large language models (LLMs) have enabled social simulation through multi-agent systems. Prior efforts focus on agent societies created from scratch, assigning agents with newly defined personas. However, simulating established fictional worlds and characters remain largely underexplored, despite its significant practical value. In this paper, we introduce BookWorld, a comprehensive system for constructing and simulating book-based multi-agent societies. BookWorld's design covers comprehensive real-world intricacies, including diverse and dynamic characters, fictional worldviews, geographical constraints and changes, e.t.c. BookWorld enables diverse applications including story generation, interactive games and social simulation, offering novel ways to extend and explore beloved fictional works. Through extensive experiments, we demonstrate that BookWorld generates creative, high-quality stories while maintaining fidelity to the source books, surpassing previous methods with a win rate of 75.36%. The code of this paper can be found at the project page: https://bookworld2025.github.io/.

User simulation has long played a vital role in computer science due to its potential to support a wide range of applications. Language, as the primary medium of human communication, forms the foundation of social interaction and behavior. Consequently, simulating conversational behavior has become a key area of study. Recent advancements in large language models (LLMs) have significantly catalyzed progress in this domain by enabling high-fidelity generation of synthetic user conversation. In this paper, we survey recent advancements in LLM-based conversational user simulation. We introduce a novel taxonomy covering user granularity and simulation objectives. Additionally, we systematically analyze core techniques and evaluation methodologies. We aim to keep the research community informed of the latest advancements in conversational user simulation and to further facilitate future research by identifying open challenges and organizing existing work under a unified framework.

Future Frame Synthesis (FFS), the task of generating subsequent video frames from context, represents a core challenge in machine intelligence and a cornerstone for developing predictive world models. This survey provides a comprehensive analysis of the FFS landscape, charting its critical evolution from deterministic algorithms focused on pixel-level accuracy to modern generative paradigms that prioritize semantic coherence and dynamic plausibility. We introduce a novel taxonomy organized by algorithmic stochasticity, which not only categorizes existing methods but also reveals the fundamental drivers--advances in architectures, datasets, and computational scale--behind this paradigm shift. Critically, our analysis identifies a bifurcation in the field's trajectory: one path toward efficient, real-time prediction, and another toward large-scale, generative world simulation. By pinpointing key challenges and proposing concrete research questions for both frontiers, this survey serves as an essential guide for researchers aiming to advance the frontiers of visual dynamic modeling.

Web agents require massive trajectories to generalize, yet real-world training is constrained by network latency, rate limits, and safety risks. We introduce WebWorld series, the first open-web simulator trained at scale. While existing simulators are restricted to closed environments with thousands of trajectories, WebWorld leverages a scalable data pipeline to train on 1M+ open-web interactions, supporting reasoning, multi-format data, and long-horizon simulations of 30+ steps. For intrinsic evaluation, we introduce WebWorld-Bench with dual metrics spanning nine dimensions, where WebWorld achieves simulation performance comparable to Gemini-3-Pro. For extrinsic evaluation, Qwen3-14B trained on WebWorld-synthesized trajectories improves by +9.2\% on WebArena, reaching performance comparable to GPT-4o. WebWorld enables effective inference-time search, outperforming GPT-5 as a world model. Beyond web simulation, WebWorld exhibits cross-domain generalization to code, GUI, and game environments, providing a replicable recipe for world model construction.

We present RecoWorld, a blueprint for building simulated environments tailored to agentic recommender systems. Such environments give agents a proper training space where they can learn from errors without impacting real users. RecoWorld distinguishes itself with a dual-view architecture: a simulated user and an agentic recommender engage in multi-turn interactions aimed at maximizing user retention. The user simulator reviews recommended items, updates its mindset, and when sensing potential user disengagement, generates reflective instructions. The agentic recommender adapts its recommendations by incorporating these user instructions and reasoning traces, creating a dynamic feedback loop that actively engages users. This process leverages the exceptional reasoning capabilities of modern LLMs. We explore diverse content representations within the simulator, including text-based, multimodal, and semantic ID modeling, and discuss how multi-turn RL enables the recommender to refine its strategies through iterative interactions. RecoWorld also supports multi-agent simulations, allowing creators to simulate the responses of targeted user populations. It marks an important first step toward recommender systems where users and agents collaboratively shape personalized information streams. We envision new interaction paradigms where "user instructs, recommender responds," jointly optimizing user retention and engagement.

As an increasing majority of global video content is consumed on social platforms for interactive social purposes, video generation models built for social worlds are important but largely overlooked by previous studies. In this work, we define the position of social world models and build a prototype model as the first step towards this goal. While previous world models successfully simulate physical environments or gaming world exploration, they remain fundamentally detached from human-centric social dynamics. To bridge this gap as the first step to social world models, we present MaineCoon, the first real-time audio-visual autoregressive model that has 22B parameters and is capable of real-time streaming generation and sub-second interaction, with a record-breaking frame rate of up to 47.5 FPS, on a single GPU. To the best of our knowledge, MaineCoon is also the first real-time audio-visual generation model specifically optimized for social-interactive applications. To enable efficient and stable training, we introduce several novel techniques into MaineCoon, including self-resampling, cross-modal representation alignment, domain-aware preference optimization, and reinforced online-policy distillation (ROPD). We also design the first agentic streaming inference framework that supports thousand-second-scale or even longer generation while mitigating drift with agentic cache management and prompt planing. These innovations significantly accelerate training while optimizing real-time inference performance. We believe this work not only sets a new state-of-the-art (SOTA) performance benchmark for high-quality, low-latency, and long-horizon audio-visual autoregressive models, but also points out the paradigm shift desired for next-generation AI-native social platforms.

As NLP evaluation shifts from static benchmarks to multi-turn interactive settings, LLM-based simulators have become widely used as user proxies, serving two roles: generating user turns and providing evaluation signals. Yet, these simulations are frequently assumed to be faithful to real human behaviors, often without rigorous verification. We formalize the Sim2Real gap in user simulation and present the first study running the full τ-bench protocol with real humans (451 participants, 165 tasks), benchmarking 31 LLM simulators across proprietary, open-source, and specialized families using the User-Sim Index (USI), a metric we introduce to quantify how well LLM simulators resemble real user interactive behaviors and feedback. Behaviorally, LLM simulators are excessively cooperative, stylistically uniform, and lack realistic frustration or ambiguity, creating an "easy mode" that inflates agent success rates above the human baseline. In evaluations, real humans provide nuanced judgments across eight quality dimensions while simulated users produce uniformly more positive feedback; rule-based rewards are failing to capture rich feedback signals generated by human users. Overall, higher general model capability does not necessarily yield more faithful user simulation. These findings highlight the importance of human validation when using LLM-based user simulators in the agent development cycle and motivate improved models for user simulation.

Multimodal large language models (MLLMs) have shown strong performance on offline video understanding, but most are limited to offline inference or have weak online reasoning, making multi-turn interaction over continuously arriving video streams difficult. Existing streaming methods typically use an interleaved perception-generation paradigm, which prevents concurrent perception and generation and leads to early memory decay as streams grow, hurting long-range dependency modeling. We propose Think While Watching, a memory-anchored streaming video reasoning framework that preserves continuous segment-level memory during multi-turn interaction. We build a three-stage, multi-round chain-of-thought dataset and adopt a stage-matched training strategy, while enforcing strict causality through a segment-level streaming causal mask and streaming positional encoding. During inference, we introduce an efficient pipeline that overlaps watching and thinking and adaptively selects the best attention backend. Under both single-round and multi-round streaming input protocols, our method achieves strong results. Built on Qwen3-VL, it improves single-round accuracy by 2.6% on StreamingBench and by 3.79% on OVO-Bench. In the multi-round setting, it maintains performance while reducing output tokens by 56%. Code is available at: https://github.com/wl666hhh/Think_While_Watching/

User simulation is increasingly vital to develop and evaluate recommender systems (RSs). While Large Language Models (LLMs) offer promising avenues to simulate user behavior, they often struggle with the absence of specific domain alignment required for RSs and the efficiency demands of large-scale simulation. A vast yet underutilized resource for enhancing this alignment is the extensive user feedback inherent in RSs. However, directly leveraging such feedback presents two significant challenges. First, user feedback in RSs is often ambiguous and noisy, which negatively impacts effective preference alignment. Second, the massive volume of feedback largely hinders the efficiency of preference alignment, necessitating an efficient filtering mechanism to identify more informative samples. To overcome these hurdles, we introduce a novel data construction framework that leverages user feedback in RSs with advanced LLM capabilities to generate high-quality simulation data. Our framework unfolds in two key phases: (1) employing LLMs to generate cognitive decision-making processes on constructed simulation samples, reducing ambiguity in raw user feedback; (2) data distillation based on uncertainty estimation and behavior sampling to filter challenging yet denoised simulation samples. Accordingly, we fine-tune lightweight LLMs, as user simulators, using such high-quality dataset with corresponding decision-making processes. Extensive experiments verify that our framework significantly boosts the alignment with human preferences and in-domain reasoning capabilities of fine-tuned LLMs, and provides more insightful and interpretable signals when interacting with RSs. We believe our work will advance the RS community and offer valuable insights for broader human-centric AI research.

Large language models (LLMs) have recently been adopted as synthetic agents for public opinion simulation, offering a promising alternative to costly and slow human surveys. Despite their scalability, current LLM-based simulation methods fail to capture social diversity, producing flattened inter-group differences and overly homogeneous responses across demographic groups. We identify this limitation as a Diversity Collapse phenomenon in LLM hidden representations, where distinct social identities become increasingly indistinguishable across layers. Motivated by this observation, we propose Parametric Social Identity Injection (PSII), a general framework that injects explicit, parametric representations of demographic attributes and value orientations directly into intermediate hidden states of LLMs. Unlike prompt-based persona conditioning, PSII enables fine-grained and controllable identity modulation at the representation level. Extensive experiments on the World Values Survey using multiple open-source LLMs show that PSII significantly improves distributional fidelity and diversity, reducing KL divergence to real-world survey data while enhancing overall diversity. This work provides new insights into representation-level control of LLM agents and advances scalable, diversity-aware public opinion simulation.

The prevalence of multi-modal content on social media complicates automated moderation strategies. This calls for an enhancement in multi-modal classification and a deeper understanding of understated meanings in images and memes. Although previous efforts have aimed at improving model performance through fine-tuning, few have explored an end-to-end optimization pipeline that accounts for modalities, prompting, labeling, and fine-tuning. In this study, we propose an end-to-end conceptual framework for model optimization in complex tasks. Experiments support the efficacy of this traditional yet novel framework, achieving the highest accuracy and AUROC. Ablation experiments demonstrate that isolated optimizations are not ineffective on their own.

Accurately modeling opinion change through social interactions is crucial for addressing issues like misinformation and polarization. While role-playing large language models (LLMs) offer a promising way to simulate human-like interactions, existing research shows that single-agent alignment does not guarantee authentic multi-agent group dynamics. Current LLM role-play setups often produce unnatural dynamics (e.g., premature convergence), without an empirical benchmark to measure authentic human opinion trajectories. To bridge this gap, we introduce DEBATE, the first large-scale empirical benchmark explicitly designed to evaluate the authenticity of the interaction between multi-agent role-playing LLMs. DEBATE contains 29,417 messages from multi-round debate conversations among over 2,792 U.S.-based participants discussing 107 controversial topics, capturing both publicly-expressed messages and privately-reported opinions. Using DEBATE, we systematically evaluate and identify critical discrepancies between simulated and authentic group dynamics. We further demonstrate DEBATE's utility for aligning LLMs with human behavior through supervised fine-tuning, achieving improvements in surface-level metrics (e.g., ROUGE-L and message length) while highlighting limitations in deeper semantic alignment (e.g., semantic similarity). Our findings highlight both the potential and current limitations of role-playing LLM agents for realistically simulating human-like social dynamics.

The rapid spread of multimodal misinformation on social media calls for more effective and robust detection methods. Recent advances leveraging multimodal large language models (MLLMs) have shown the potential in addressing this challenge. However, it remains unclear exactly where the bottleneck of existing approaches lies (evidence retrieval v.s. reasoning), hindering the further advances in this field. On the dataset side, existing benchmarks either contain outdated events, leading to evaluation bias due to discrepancies with contemporary social media scenarios as MLLMs can simply memorize these events, or artificially synthetic, failing to reflect real-world misinformation patterns. Additionally, it lacks comprehensive analyses of MLLM-based model design strategies. To address these issues, we introduce XFacta, a contemporary, real-world dataset that is better suited for evaluating MLLM-based detectors. We systematically evaluate various MLLM-based misinformation detection strategies, assessing models across different architectures and scales, as well as benchmarking against existing detection methods. Building on these analyses, we further enable a semi-automatic detection-in-the-loop framework that continuously updates XFacta with new content to maintain its contemporary relevance. Our analysis provides valuable insights and practices for advancing the field of multimodal misinformation detection. The code and data have been released.

This report presents CharacterFlywheel, an iterative flywheel process for improving large language models (LLMs) in production social chat applications across Instagram, WhatsApp, and Messenger. Starting from LLaMA 3.1, we refined models across 15 generations using data from both internal and external real-user traffic. Through continuous deployments from July 2024 to April 2025, we conducted controlled 7-day A/B tests showing consistent engagement improvements: 7 of 8 newly deployed models demonstrated positive lift over the baseline, with the strongest performers achieving up to 8.8% improvement in engagement breadth and 19.4% in engagement depth. We also observed substantial gains in steerability, with instruction following increasing from 59.2% to 84.8% and instruction violations decreasing from 26.6% to 5.8%. We detail the CharacterFlywheel process which integrates data curation, reward modeling to estimate and interpolate the landscape of engagement metrics, supervised fine-tuning (SFT), reinforcement learning (RL), and both offline and online evaluation to ensure reliable progress at each optimization step. We also discuss our methods for overfitting prevention and navigating production dynamics at scale. These contributions advance the scientific rigor and understanding of LLMs in social applications serving millions of users.

Minute-scale cinematic video generation is a central challenge for generative video models. Existing paradigms address only fragments of this challenge: single-shot extrapolation preserves an anchor but lacks cinematic structure, while multi-shot storytelling imposes structure yet remains free to invent its visual states rather than continue an observed one. We define Multi-Shot Video Extrapolation (MSVE), a task that extends an observed frame or clip into a sequence of cinematically structured shots while preserving anchor state and advancing narrative intent. This setting operates under the finite per-call generation budget of short-video models. We identify three coupled bottlenecks: (1) global planners over-specify unsupported details from full screenplays; (2) shot-level prompts dilute task-relevant state when carrying the complete story; and (3) temporal chaining turns generated frames into a lossy memory in which identity, scene, object, and action state decay. MSVE reveals that long-video failure is not merely a limitation of context length, but a failure of context allocation. We propose Recursive Context Allocation (ReCA), an inference-time framework that allocates context hierarchically across planning and generation. ReCA recursively decomposes MSVE into context-bounded subproblems, invokes frozen generators at leaf nodes, and propagates structured state updates across time. To evaluate this setting, we further propose MSVE-Bench and NB-Q, a source-grounded protocol with prompts purpose-built for 3 to 5 minute long-video generation, a regime not addressed by existing short-clip benchmarks. Compared to previous methods, ReCA improves average normalized score by 8 to 16 percent over the strongest competing controller and improves multi-shot consistency metrics by 28 to 43 percent. View the project page at https://reca.vmv.re.

With the increasing integration of visual and textual content in Social Networking Services (SNS), evaluating the multimodal capabilities of Large Language Models (LLMs) is crucial for enhancing user experience, content understanding, and platform intelligence. Existing benchmarks primarily focus on text-centric tasks, lacking coverage of the multimodal contexts prevalent in modern SNS ecosystems. In this paper, we introduce SNS-Bench-VL, a comprehensive multimodal benchmark designed to assess the performance of Vision-Language LLMs in real-world social media scenarios. SNS-Bench-VL incorporates images and text across 8 multimodal tasks, including note comprehension, user engagement analysis, information retrieval, and personalized recommendation. It comprises 4,001 carefully curated multimodal question-answer pairs, covering single-choice, multiple-choice, and open-ended tasks. We evaluate over 25 state-of-the-art multimodal LLMs, analyzing their performance across tasks. Our findings highlight persistent challenges in multimodal social context comprehension. We hope SNS-Bench-VL will inspire future research towards robust, context-aware, and human-aligned multimodal intelligence for next-generation social networking services.

The development and popularization of large language models (LLMs) have raised concerns that they will be used to create tailor-made, convincing arguments to push false or misleading narratives online. Early work has found that language models can generate content perceived as at least on par and often more persuasive than human-written messages. However, there is still limited knowledge about LLMs' persuasive capabilities in direct conversations with human counterparts and how personalization can improve their performance. In this pre-registered study, we analyze the effect of AI-driven persuasion in a controlled, harmless setting. We create a web-based platform where participants engage in short, multiple-round debates with a live opponent. Each participant is randomly assigned to one of four treatment conditions, corresponding to a two-by-two factorial design: (1) Games are either played between two humans or between a human and an LLM; (2) Personalization might or might not be enabled, granting one of the two players access to basic sociodemographic information about their opponent. We found that participants who debated GPT-4 with access to their personal information had 81.7% (p < 0.01; N=820 unique participants) higher odds of increased agreement with their opponents compared to participants who debated humans. Without personalization, GPT-4 still outperforms humans, but the effect is lower and statistically non-significant (p=0.31). Overall, our results suggest that concerns around personalization are meaningful and have important implications for the governance of social media and the design of new online environments.

Large language model (LLM) simulations of human behavior have the potential to revolutionize the social and behavioral sciences, if and only if they faithfully reflect real human behaviors. Current evaluations are fragmented, based on bespoke tasks and metrics, creating a patchwork of incomparable results. To address this, we introduce SimBench, the first large-scale, standardized benchmark for a robust, reproducible science of LLM simulation. By unifying 20 diverse datasets covering tasks from moral decision-making to economic choice across a large global participant pool, SimBench provides the necessary foundation to ask fundamental questions about when, how, and why LLM simulations succeed or fail. We show that, while even the best LLMs today have limited simulation ability (score: 40.80/100), performance scales log-linearly with model size. Simulation performance is not improved by increased inference-time compute. We demonstrate an alignment-simulation trade-off: instruction-tuning improves performance on low-entropy (consensus) questions but degrades it on high-entropy (diverse) ones. Models particularly struggle when simulating specific demographic groups. Finally, we demonstrate that simulation ability correlates most strongly with deep, knowledge-intensive reasoning (MMLU-Pro, r=0.939). By making progress measurable, we aim to accelerate the development of more faithful LLM simulators.

Recent advances in interactive video generations have demonstrated diffusion model's potential as world models by capturing complex physical dynamics and interactive behaviors. However, existing interactive world models depend on bidirectional attention and lengthy inference steps, severely limiting real-time performance. Consequently, they are hard to simulate real-world dynamics, where outcomes must update instantaneously based on historical context and current actions. To address this, we present Matrix-Game 2.0, an interactive world model generates long videos on-the-fly via few-step auto-regressive diffusion. Our framework consists of three key components: (1) A scalable data production pipeline for Unreal Engine and GTA5 environments to effectively produce massive amounts (about 1200 hours) of video data with diverse interaction annotations; (2) An action injection module that enables frame-level mouse and keyboard inputs as interactive conditions; (3) A few-step distillation based on the casual architecture for real-time and streaming video generation. Matrix Game 2.0 can generate high-quality minute-level videos across diverse scenes at an ultra-fast speed of 25 FPS. We open-source our model weights and codebase to advance research in interactive world modeling.

Training social event detection models through federated learning (FedSED) aims to improve participants' performance on the task. However, existing federated learning paradigms are inadequate for achieving FedSED's objective and exhibit limitations in handling the inherent heterogeneity in social data. This paper proposes a personalized federated learning framework with a dual aggregation mechanism for social event detection, namely DAMe. We present a novel local aggregation strategy utilizing Bayesian optimization to incorporate global knowledge while retaining local characteristics. Moreover, we introduce a global aggregation strategy to provide clients with maximum external knowledge of their preferences. In addition, we incorporate a global-local event-centric constraint to prevent local overfitting and ``client-drift''. Experiments within a realistic simulation of a natural federated setting, utilizing six social event datasets spanning six languages and two social media platforms, along with an ablation study, have demonstrated the effectiveness of the proposed framework. Further robustness analyses have shown that DAMe is resistant to injection attacks.

Recent advancements in large language models (LLMs) have provided a new avenue for chatbot development. Most existing research, however, has primarily centered on single-user chatbots that determine "What" to answer. This paper highlights the complexity of multi-user chatbots, introducing the 3W design dimensions: "What" to say, "When" to respond, and "Who" to answer. Additionally, we proposed Multi-User Chat Assistant (MUCA), an LLM-based framework tailored for group discussions. MUCA consists of three main modules: Sub-topic Generator, Dialog Analyzer, and Conversational Strategies Arbitrator. These modules jointly determine suitable response contents, timings, and appropriate addressees. This paper further proposes an LLM-based Multi-User Simulator (MUS) to ease MUCA's optimization, enabling faster simulation of conversations between the chatbot and simulated users, and speeding up MUCA's early development. In goal-oriented conversations with a small to medium number of participants, MUCA demonstrates effectiveness in tasks like chiming in at appropriate timings, generating relevant content, and improving user engagement, as shown by case studies and user studies.

We introduce REAL, a benchmark and framework for multi-turn agent evaluations on deterministic simulations of real-world websites. REAL comprises high-fidelity, deterministic replicas of 11 widely-used websites across domains such as e-commerce, travel, communication, and professional networking. We also release a benchmark consisting of 112 practical tasks that mirror everyday complex user interactions requiring both accurate information retrieval and state-changing actions. All interactions occur within this fully controlled setting, eliminating safety risks and enabling robust, reproducible evaluation of agent capability and reliability. Our novel evaluation framework combines programmatic checks of website state for action-based tasks with rubric-guided LLM-based judgments for information retrieval. The framework supports both open-source and proprietary agent systems through a flexible evaluation harness that accommodates black-box commands within browser environments, allowing research labs to test agentic systems without modification. Our empirical results show that frontier language models achieve at most a 41% success rate on REAL, highlighting critical gaps in autonomous web navigation and task completion capabilities. Our framework supports easy integration of new tasks, reproducible evaluation, and scalable post-training data generation, marking a significant step forward in evaluating and advancing agent capabilities.

Social media popularity prediction task aims to predict the popularity of posts on social media platforms, which has a positive driving effect on application scenarios such as content optimization, digital marketing and online advertising. Though many studies have made significant progress, few of them pay much attention to the integration between popularity prediction with temporal alignment. In this paper, with exploring YouTube's multilingual and multi-modal content, we construct a new social media temporal popularity prediction benchmark, namely SMTPD, and suggest a baseline framework for temporal popularity prediction. Through data analysis and experiments, we verify that temporal alignment and early popularity play crucial roles in social media popularity prediction for not only deepening the understanding of temporal dynamics of popularity in social media but also offering a suggestion about developing more effective prediction models in this field. Code is available at https://github.com/zhuwei321/SMTPD.

Social biases and belief-driven behaviors can significantly impact Large Language Models (LLMs) decisions on several tasks. As LLMs are increasingly used in multi-agent systems for societal simulations, their ability to model fundamental group psychological characteristics remains critical yet under-explored. In this study, we present a multi-agent framework that simulates belief congruence, a classical group psychology theory that plays a crucial role in shaping societal interactions and preferences. Our findings reveal that LLMs exhibit amplified belief congruence compared to humans, across diverse contexts. We further investigate the implications of this behavior on two downstream tasks: (1) misinformation dissemination and (2) LLM learning, finding that belief congruence in LLMs increases misinformation dissemination and impedes learning. To mitigate these negative impacts, we propose strategies inspired by: (1) contact hypothesis, (2) accuracy nudges, and (3) global citizenship framework. Our results show that the best strategies reduce misinformation dissemination by up to 37% and enhance learning by 11%. Bridging social psychology and AI, our work provides insights to navigate real-world interactions using LLMs while addressing belief-driven biases.

Social media influence campaigns pose significant challenges to public discourse and democracy. Traditional detection methods fall short due to the complexity and dynamic nature of social media. Addressing this, we propose a novel detection method using Large Language Models (LLMs) that incorporates both user metadata and network structures. By converting these elements into a text format, our approach effectively processes multilingual content and adapts to the shifting tactics of malicious campaign actors. We validate our model through rigorous testing on multiple datasets, showcasing its superior performance in identifying influence efforts. This research not only offers a powerful tool for detecting campaigns, but also sets the stage for future enhancements to keep up with the fast-paced evolution of social media-based influence tactics.

The final frontier for simulation is the accurate representation of complex, real-world social systems. While agent-based modeling (ABM) seeks to study the behavior and interactions of agents within a larger system, it is unable to faithfully capture the full complexity of human-driven behavior. Large language models (LLMs), like ChatGPT, have emerged as a potential solution to this bottleneck by enabling researchers to explore human-driven interactions in previously unimaginable ways. Our research investigates simulations of human interactions using LLMs. Through prompt engineering, inspired by Park et al. (2023), we present two simulations of believable proxies of human behavior: a two-agent negotiation and a six-agent murder mystery game.

Large Language Models (LLMs) have shown proficiency in generating persuasive dialogue, yet concerns about the fluency and sophistication of their outputs persist. This paper presents a multi-LLM communication framework designed to enhance the generation of persuasive data automatically. This framework facilitates the efficient production of high-quality, diverse linguistic content with minimal human oversight. Through extensive evaluations, we demonstrate that the generated data excels in naturalness, linguistic diversity, and the strategic use of persuasion, even in complex scenarios involving social taboos. The framework also proves adept at generalizing across novel contexts. Our results highlight the framework's potential to significantly advance research in both computational and social science domains concerning persuasive communication.

This paper investigates the RWKV model's efficacy in content moderation through targeted experimentation. We introduce a novel dataset specifically designed for distillation into smaller models, enhancing content moderation practices. This comprehensive dataset encompasses images, videos, sounds, and text data that present societal challenges. Leveraging advanced Large Language Models (LLMs), we generated an extensive set of responses -- 558,958 for text and 83,625 for images -- to train and refine content moderation systems. Our core experimentation involved fine-tuning the RWKV model, capitalizing on its CPU-efficient architecture to address large-scale content moderation tasks. By highlighting the dataset's potential for knowledge distillation, this study not only demonstrates RWKV's capability in improving the accuracy and efficiency of content moderation systems but also paves the way for developing more compact, resource-efficient models in this domain. Datasets and models can be found in HuggingFace: https://huggingface.co/modrwkv

Content moderation is the process of screening and monitoring user-generated content online. It plays a crucial role in stopping content resulting from unacceptable behaviors such as hate speech, harassment, violence against specific groups, terrorism, racism, xenophobia, homophobia, or misogyny, to mention some few, in Online Social Platforms. These platforms make use of a plethora of tools to detect and manage malicious information; however, malicious actors also improve their skills, developing strategies to surpass these barriers and continuing to spread misleading information. Twisting and camouflaging keywords are among the most used techniques to evade platform content moderation systems. In response to this recent ongoing issue, this paper presents an innovative approach to address this linguistic trend in social networks through the simulation of different content evasion techniques and a multilingual Transformer model for content evasion detection. In this way, we share with the rest of the scientific community a multilingual public tool, named "pyleetspeak" to generate/simulate in a customizable way the phenomenon of content evasion through automatic word camouflage and a multilingual Named-Entity Recognition (NER) Transformer-based model tuned for its recognition and detection. The multilingual NER model is evaluated in different textual scenarios, detecting different types and mixtures of camouflage techniques, achieving an overall weighted F1 score of 0.8795. This article contributes significantly to countering malicious information by developing multilingual tools to simulate and detect new methods of evasion of content on social networks, making the fight against information disorders more effective.

With the growth of social media and large language models, content moderation has become crucial. Many existing datasets lack adequate representation of different groups, resulting in unreliable assessments. To tackle this, we propose a socio-culturally aware evaluation framework for LLM-driven content moderation and introduce a scalable method for creating diverse datasets using persona-based generation. Our analysis reveals that these datasets provide broader perspectives and pose greater challenges for LLMs than diversity-focused generation methods without personas. This challenge is especially pronounced in smaller LLMs, emphasizing the difficulties they encounter in moderating such diverse content.

Large language models (LLMs) have shown promise in simulating human-like social behaviors. Social graphs provide high-quality supervision signals that encode both local interactions and global network structure, yet they remain underutilized for LLM training. To address this gap, we propose Graphia, the first general LLM-based social graph simulation framework that leverages graph data as supervision for LLM post-training via reinforcement learning. With GNN-based structural rewards, Graphia trains specialized agents to predict whom to interact with (destination selection) and how to interact (edge generation), followed by designed graph generation pipelines. We evaluate Graphia under two settings: Transductive Dynamic Graph Generation (TDGG), a micro-level task with our proposed node-wise interaction alignment metrics; and Inductive Dynamic Graph Generation (IDGG), a macro-level task with our proposed metrics for aligning emergent network properties. On three real-world networks, Graphia improves micro-level alignment by 6.1% in the composite destination selection score, 12% in edge classification accuracy, and 27.9% in edge content BERTScore over the strongest baseline. For macro-level alignment, it achieves 41.11% higher structural similarity and 32.98% better replication of social phenomena such as power laws and echo chambers. Graphia also supports counterfactual simulation, generating plausible behavioral shifts under platform incentives. Our results show that social graphs can serve as high-quality supervision signals for LLM post-training, closing the gap between agent behaviors and network dynamics for LLM-based simulation. Code is available at https://github.com/Ji-Cather/Graphia.git.

Recent advances in AI-powered generative models have enabled the creation of increasingly realistic synthetic images, posing significant risks to information integrity and public trust on social media platforms. While robust detection frameworks and diverse, large-scale datasets are essential to mitigate these risks, existing academic efforts remain limited in scope: current datasets lack the diversity, scale, and realism required for social media contexts, while detection methods struggle with generalization to unseen generative technologies. To bridge this gap, we introduce So-Fake-Set, a comprehensive social media-oriented dataset with over 2 million high-quality images, diverse generative sources, and photorealistic imagery synthesized using 35 state-of-the-art generative models. To rigorously evaluate cross-domain robustness, we establish a novel and large-scale (100K) out-of-domain benchmark (So-Fake-OOD) featuring synthetic imagery from commercial models explicitly excluded from the training distribution, creating a realistic testbed for evaluating real-world performance. Leveraging these resources, we present So-Fake-R1, an advanced vision-language framework that employs reinforcement learning for highly accurate forgery detection, precise localization, and explainable inference through interpretable visual rationales. Extensive experiments show that So-Fake-R1 outperforms the second-best method, with a 1.3% gain in detection accuracy and a 4.5% increase in localization IoU. By integrating a scalable dataset, a challenging OOD benchmark, and an advanced detection framework, this work establishes a new foundation for social media-centric forgery detection research. The code, models, and datasets will be released publicly.

AI-generated synthetic media are increasingly used in real-world scenarios, often with the purpose of spreading misinformation and propaganda through social media platforms, where compression and other processing can degrade fake detection cues. Currently, many forensic tools fail to account for these in-the-wild challenges. In this work, we introduce TrueFake, a large-scale benchmarking dataset of 600,000 images including top notch generative techniques and sharing via three different social networks. This dataset allows for rigorous evaluation of state-of-the-art fake image detectors under very realistic and challenging conditions. Through extensive experimentation, we analyze how social media sharing impacts detection performance, and identify current most effective detection and training strategies. Our findings highlight the need for evaluating forensic models in conditions that mirror real-world use.

Evaluating retail strategies before deployment is difficult, as outcomes are determined across multiple stages, from seller-side persuasion through buyer-seller interaction to purchase decisions. However, existing retail simulators capture only partial aspects of this process and do not model cross-stage dependencies, making it difficult to assess how early decisions affect downstream outcomes. We present RetailSim, an end-to-end retail simulation framework that models this pipeline in a unified environment, explicitly designed for simulation fidelity through diverse product spaces, persona-driven agents, and multi-turn interactions. We evaluate RetailSim with a dual protocol comprising human evaluation of behavioral fidelity and meta-evaluation against real-world economic regularities, showing that it successfully reproduces key patterns such as demographic purchasing behavior, the price-demand relationship, and heterogeneous price elasticity. We further demonstrate its practical utility via decision-oriented use cases, including persona inference, seller-buyer interaction analysis, and sales strategy evaluation, showing RetailSim's potential as a controlled testbed for exploring retail strategies.

Large language models can shift human beliefs across high-stakes domains, but most persuasion studies rely on pre/post belief change. These endpoint measures identify whether persuasion occurred, yet miss where and how beliefs moved within a dialogue. We present PERSUASIONTRACE, a framework for studying persuasion in human-LLM interaction. Built on a web-based experimental platform, PERSUASIONTRACE contributes a tool for multi-turn persuasion studies and a process-level evaluation protocol: it records multi-turn belief reports from human or simulated targets of persuasion, annotates persuader turns with rhetorical dimensions (logos/pathos/ethos), and evaluates simulators by fidelity to real human belief dynamics. Using this framework, we find that human targets group into two clusters of multi-turn belief updates and exhibit susceptibility to rhetorical strategies, and that LLMs are persuasive across generic and personalized topics, text and audio modalities, and multi-turn interactions. Prior work has chiefly used vanilla-prompted LLMs to simulate human targets, but we show that these simulators fail to replicate human belief dynamics. We introduce a Bayesian-network simulated target that maintains an explicit latent belief state over time so each persuader message yields cognitively realistic belief updates. In human-likeness evaluation, our Bayesian target scores near a human reference (81 vs 80), while baseline LLM targets score substantially lower (64). PERSUASIONTRACE reframes persuasion evaluation from endpoint movement alone to process fidelity, providing a stronger basis for scientific analysis and safer optimization of persuasive systems.

Conversations with LMs involve two participants: a human user leading the conversation, and an LM assistant responding to the user's request. To satisfy this specific role, LMs are post-trained to be helpful assistants -- optimized to produce exhaustive and well-structured responses, free of ambiguity and grammar errors. User utterances, on the other hand, are rarely perfected, with each user phrasing requests in unique ways, sometimes putting in partial effort at each turn and refining on the fly. To evaluate LM performance in realistic settings, prior work simulated users in multi-turn conversations, often prompting an LLM originally trained to be a helpful assistant to act as a user. However, we show that assistant LMs make for poor user simulators, with the surprising finding that better assistants yield worse simulators. Instead, we introduce purpose-built User Language Models (User LMs) - models post-trained to simulate human users in multi-turn conversations. Through various evaluations, we show how User LMs align better with human behavior and achieve better simulation robustness than existing simulation methods. When leveraging User LMs to simulate coding and math conversations, the performance of a strong assistant (GPT-4o) drops from 74.6% to 57.4%, confirming that more realistic simulation environments lead to assistant struggles as they fail to cope with the nuances of users in multi-turn setups.

The exponential growth of social media has profoundly transformed how information is created, disseminated, and absorbed, exceeding any precedent in the digital age. Regrettably, this explosion has also spawned a significant increase in the online abuse of memes. Evaluating the negative impact of memes is notably challenging, owing to their often subtle and implicit meanings, which are not directly conveyed through the overt text and imagery. In light of this, large multimodal models (LMMs) have emerged as a focal point of interest due to their remarkable capabilities in handling diverse multimodal tasks. In response to this development, our paper aims to thoroughly examine the capacity of various LMMs (e.g. GPT-4V) to discern and respond to the nuanced aspects of social abuse manifested in memes. We introduce the comprehensive meme benchmark, GOAT-Bench, comprising over 6K varied memes encapsulating themes such as implicit hate speech, sexism, and cyberbullying, etc. Utilizing GOAT-Bench, we delve into the ability of LMMs to accurately assess hatefulness, misogyny, offensiveness, sarcasm, and harmful content. Our extensive experiments across a range of LMMs reveal that current models still exhibit a deficiency in safety awareness, showing insensitivity to various forms of implicit abuse. We posit that this shortfall represents a critical impediment to the realization of safe artificial intelligence. The GOAT-Bench and accompanying resources are publicly accessible at https://goatlmm.github.io/, contributing to ongoing research in this vital field.

Research in cultural evolution aims at providing causal explanations for the change of culture over time. Over the past decades, this field has generated an important body of knowledge, using experimental, historical, and computational methods. While computational models have been very successful at generating testable hypotheses about the effects of several factors, such as population structure or transmission biases, some phenomena have so far been more complex to capture using agent-based and formal models. This is in particular the case for the effect of the transformations of social information induced by evolved cognitive mechanisms. We here propose that leveraging the capacity of Large Language Models (LLMs) to mimic human behavior may be fruitful to address this gap. On top of being an useful approximation of human cultural dynamics, multi-agents models featuring generative agents are also important to study for their own sake. Indeed, as artificial agents are bound to participate more and more to the evolution of culture, it is crucial to better understand the dynamics of machine-generated cultural evolution. We here present a framework for simulating cultural evolution in populations of LLMs, allowing the manipulation of variables known to be important in cultural evolution, such as network structure, personality, and the way social information is aggregated and transformed. The software we developed for conducting these simulations is open-source and features an intuitive user-interface, which we hope will help to build bridges between the fields of cultural evolution and generative artificial intelligence.

Providing personalized recommendations in an environment where items exhibit ephemerality and temporal relevancy (e.g. in social media) presents a few unique challenges: (1) inductively understanding ephemeral appeal for items in a setting where new items are created frequently, (2) adapting to trends within engagement patterns where items may undergo temporal shifts in relevance, (3) accurately modeling user preferences over this item space where users may express multiple interests. In this work we introduce MiCRO, a generative statistical framework that models multi-interest user preferences and temporal multi-interest item representations. Our framework is specifically formulated to adapt to both new items and temporal patterns of engagement. MiCRO demonstrates strong empirical performance on candidate retrieval experiments performed on two large scale user-item datasets: (1) an open-source temporal dataset of (User, User) follow interactions and (2) a temporal dataset of (User, Tweet) favorite interactions which we will open-source as an additional contribution to the community.

Large Language Models (LLMs) have demonstrated remarkable potential in scientific domains, yet a fundamental question remains unanswered: Can we simulate human research communities with LLMs? Addressing this question can deepen our understanding of the processes behind idea brainstorming and inspire the automatic discovery of novel scientific insights. In this work, we propose ResearchTown, a multi-agent framework for research community simulation. Within this framework, the human research community is simplified and modeled as an agent-data graph, where researchers and papers are represented as agent-type and data-type nodes, respectively, and connected based on their collaboration relationships. We also introduce TextGNN, a text-based inference framework that models various research activities (e.g., paper reading, paper writing, and review writing) as special forms of a unified message-passing process on the agent-data graph. To evaluate the quality of the research simulation, we present ResearchBench, a benchmark that uses a node-masking prediction task for scalable and objective assessment based on similarity. Our experiments reveal three key findings: (1) ResearchTown can provide a realistic simulation of collaborative research activities, including paper writing and review writing; (2) ResearchTown can maintain robust simulation with multiple researchers and diverse papers; (3) ResearchTown can generate interdisciplinary research ideas that potentially inspire novel research directions.

With social media usage growing exponentially in the past few years, fake news has also become extremely prevalent. The detrimental impact of fake news emphasizes the need for research focused on automating the detection of false information and verifying its accuracy. In this work, we present the outcome of the Factify 2 shared task, which provides a multi-modal fact verification and satire news dataset, as part of the DeFactify 2 workshop at AAAI'23. The data calls for a comparison based approach to the task by pairing social media claims with supporting documents, with both text and image, divided into 5 classes based on multi-modal relations. In the second iteration of this task we had over 60 participants and 9 final test-set submissions. The best performances came from the use of DeBERTa for text and Swinv2 and CLIP for image. The highest F1 score averaged for all five classes was 81.82%.

Modeling and reproducing crowd behaviors are important in various domains including psychology, robotics, transport engineering and virtual environments. Conventional methods have focused on synthesizing momentary scenes, which have difficulty in replicating the continuous nature of real-world crowds. In this paper, we introduce a novel method for automatically generating continuous, realistic crowd trajectories with heterogeneous behaviors and interactions among individuals. We first design a crowd emitter model. To do this, we obtain spatial layouts from single input images, including a segmentation map, appearance map, population density map and population probability, prior to crowd generation. The emitter then continually places individuals on the timeline by assigning independent behavior characteristics such as agents' type, pace, and start/end positions using diffusion models. Next, our crowd simulator produces their long-term locomotions. To simulate diverse actions, it can augment their behaviors based on a Markov chain. As a result, our overall framework populates the scenes with heterogeneous crowd behaviors by alternating between the proposed emitter and simulator. Note that all the components in the proposed framework are user-controllable. Lastly, we propose a benchmark protocol to evaluate the realism and quality of the generated crowds in terms of the scene-level population dynamics and the individual-level trajectory accuracy. We demonstrate that our approach effectively models diverse crowd behavior patterns and generalizes well across different geographical environments. Code is publicly available at https://github.com/InhwanBae/CrowdES .

Training capable OS agents requires data that simultaneously captures structured user intents, multi-turn task delegation, and grounded tool execution--properties absent from existing datasets. We propose ISE (Intent -> Simulate -> Execute), a three-stage synthesis paradigm that addresses these gaps jointly. Stage 1 constructs roughly 50000 structured intents via a 4D framework (Persona x Domain x Task x Complexity); after deduplication the pool contains 43956 unique intents and attains a Vendi Score of 61.57 over the entire pool on mpnet-base-v2 embeddings (cosine kernel, q=1). Stage 2 drives multi-turn user-agent interaction through a role-locked user simulator that grounds each user turn in actual execution outcomes, producing 23132 complete trajectories averaging 8.12 user turns and 68.24 total dialogue turns. Stage 3 runs every tool call inside a live, isolated OS workspace, generating authentic failure-recovery dynamics instead of simulated responses. Fine-tuning on ISETrace improves ClawEval pass@1 from 19.3 to 37.7 using Qwen3-8B on agent tool-use tasks with a standard protocol. This result outperforms zero-shot GPT-4o and the larger Qwen3-32B base model which is four times bigger. An ablation on Stage 2 proves multi-turn simulation brings a large portion of the performance gain. We release all source code and dataset at https://github.com/Valiere01/ISE-Trace.

As generative AI advances, the distinction between authentic and synthetic media is increasingly blurred, challenging the integrity of online information. In this study, we present CONVEX, a large-scale dataset of multimodal misinformation involving miscaptioned, edited, and AI-generated visual content, comprising over 150K multimodal posts with associated notes and engagement metrics from X's Community Notes. We analyze how multimodal misinformation evolves in terms of virality, engagement, and consensus dynamics, with a focus on synthetic media. Our results show that while AI-generated content achieves disproportionate virality, its spread is driven primarily by passive engagement rather than active discourse. Despite slower initial reporting, AI-generated content reaches community consensus more quickly once flagged. Moreover, our evaluation of specialized detectors and vision-language models reveals a consistent decline in performance over time in distinguishing synthetic from authentic images as generative models evolve. These findings highlight the need for continuous monitoring and adaptive strategies in the rapidly evolving digital information environment.

Large language models are increasingly deployed as human simulators for interactive evaluation and social simulation. Yet helpfulness-driven post-training pulls them toward a homogeneous, overly agreeable assistant register, creating a behavioral Sim2Real gap. We present OdysSim, the largest open systematic investigation of behavioral foundation models, i.e., models trained to simulate human behavior at scale. We propose SOUL, a taxonomy of five capability axes (CONV, SS, COG, ROLE, EVAL) that unifies 62 datasets and 23 benchmark tasks under one framework. Specifically, we curate the OdysSim corpus (21.4M interactions, 10B tokens, retrofitted with back-generated social contexts), construct the SOUL-Index benchmark, and develop an end-to-end training recipe combining midtraining, task-specific RL, and expert distillation. The resulting open 8B OSim model ranks first or tied-first on 8 of 23 tasks, outperforming any individual frontier model by this count, with the strongest gains on conversational and social tasks. Its outputs are also more human-like in length, formatting, and word choice, and it transfers zero-shot to out-of-distribution user simulation on τ-bench, nearly matching real users on reaction alignment (93.2 vs. 93.5). We further show that LLM-as-judge RL induces reward-hacking patterns, and that our detectors can mitigate them during post-training. Together, our findings suggest that behavioral foundation models require rethinking the LLM training paradigm. We release all artifacts to support future research.

Complex problem-solving requires cognitive flexibility--the capacity to entertain multiple perspectives while preserving their distinctiveness. This flexibility replicates the "wisdom of crowds" within a single individual, allowing them to "think with many minds." While mental simulation enables imagined deliberation, cognitive constraints limit its effectiveness. We propose synthetic deliberation, a Large Language Model (LLM)-based method that simulates discourse between agents embodying diverse perspectives, as a solution. Using a custom GPT-based model, we showcase its benefits: concurrent processing of multiple viewpoints without cognitive degradation, parallel exploration of perspectives, and precise control over viewpoint synthesis. By externalizing the deliberative process and distributing cognitive labor between parallel search and integration, synthetic deliberation transcends mental simulation's limitations. This approach shows promise for strategic planning, policymaking, and conflict resolution.

Large language models (LLMs) are increasingly used as simulated participants in social science experiments, but their behavior is often unstable and highly sensitive to design choices. Prior evaluations frequently conflate base-model capabilities with experimental instantiation, obscuring whether outcomes reflect the model itself or the agent setup. We instead frame participant simulation as an agent-design problem over full experimental protocols, where an agent is defined by a base model and a specification (e.g., participant attributes) that encodes behavioral assumptions. We introduce HUMANSTUDY-BENCH, a benchmark and execution engine that orchestrates LLM-based agents to reconstruct published human-subject experiments via a Filter--Extract--Execute--Evaluate pipeline, replaying trial sequences and running the original analysis pipeline in a shared runtime that preserves the original statistical procedures end to end. To evaluate fidelity at the level of scientific inference, we propose new metrics to quantify how much human and agent behaviors agree. We instantiate 12 foundational studies as an initial suite in this dynamic benchmark, spanning individual cognition, strategic interaction, and social psychology, and covering more than 6,000 trials with human samples ranging from tens to over 2,100 participants.

Pollution of online social spaces caused by rampaging d/misinformation is a growing societal concern. However, recent decisions to reduce access to social media APIs are causing a shortage of publicly available, recent, social media data, thus hindering the advancement of computational social science as a whole. We present a large, high-coverage dataset of social interactions and user-generated content from Bluesky Social to address this pressing issue. The dataset contains the complete post history of over 4M users (81% of all registered accounts), totalling 235M posts. We also make available social data covering follow, comment, repost, and quote interactions. Since Bluesky allows users to create and bookmark feed generators (i.e., content recommendation algorithms), we also release the full output of several popular algorithms available on the platform, along with their timestamped ``like'' interactions and time of bookmarking. This dataset allows unprecedented analysis of online behavior and human-machine engagement patterns. Notably, it provides ground-truth data for studying the effects of content exposure and self-selection and performing content virality and diffusion analysis.

Modeling human behavior in urban environments is fundamental for social science, behavioral studies, and urban planning. Prior work often rely on rigid, hand-crafted rules, limiting their ability to simulate nuanced intentions, plans, and adaptive behaviors. Addressing these challenges, we envision an urban simulator (CitySim), capitalizing on breakthroughs in human-level intelligence exhibited by large language models. In CitySim, agents generate realistic daily schedules using a recursive value-driven approach that balances mandatory activities, personal habits, and situational factors. To enable long-term, lifelike simulations, we endow agents with beliefs, long-term goals, and spatial memory for navigation. CitySim exhibits closer alignment with real humans than prior work, both at micro and macro levels. Additionally, we conduct insightful experiments by modeling tens of thousands of agents and evaluating their collective behaviors under various real-world scenarios, including estimating crowd density, predicting place popularity, and assessing well-being. Our results highlight CitySim as a scalable, flexible testbed for understanding and forecasting urban phenomena.

While social media feed rankings are primarily driven by engagement signals rather than any explicit value system, the resulting algorithmic feeds are not value-neutral: engagement may prioritize specific individualistic values. This paper presents an approach for social media feed value alignment. We adopt Schwartz's theory of Basic Human Values -- a broad set of human values that articulates complementary and opposing values forming the building blocks of many cultures -- and we implement an algorithmic approach that models and then ranks feeds by expressions of Schwartz's values in social media posts. Our approach enables controls where users can express weights on their desired values, combining these weights and post value expressions into a ranking that respects users' articulated trade-offs. Through controlled experiments (N=141 and N=250), we demonstrate that users can use these controls to architect feeds reflecting their desired values. Across users, value-ranked feeds align with personal values, diverging substantially from existing engagement-driven feeds.

Online memes have emerged as powerful digital cultural artifacts in the age of social media, offering not only humor but also platforms for political discourse, social critique, and information dissemination. Their extensive reach and influence in shaping online communities' sentiments make them invaluable tools for campaigning and promoting ideologies. Despite the development of several meme-generation tools, there remains a gap in their systematic evaluation and their ability to effectively communicate ideologies. Addressing this, we introduce MemeCraft, an innovative meme generator that leverages large language models (LLMs) and visual language models (VLMs) to produce memes advocating specific social movements. MemeCraft presents an end-to-end pipeline, transforming user prompts into compelling multimodal memes without manual intervention. Conscious of the misuse potential in creating divisive content, an intrinsic safety mechanism is embedded to curb hateful meme production.

Developing Large Language Model (LLM) agents that exhibit human-like behavior, encompassing not only individual heterogeneity rooted in unique user profiles but also adaptive response to socially connected neighbors, is a significant research challenge. Social media platforms, with their diverse user data and explicit social structures, provide an ideal testbed for such investigations. This paper introduces EvoBot, an Evolving LLM-based social Bot that significantly enhances human-like generative capabilities through a novel adversarial learning framework. EvoBot is initialized by Supervised Fine-Tuning (SFT) on representative data from social media and then iteratively refines its generation of sophisticated, human-like content via Direct Preference Optimization (DPO). This refinement is guided by feedback from a co-adapting Detector which concurrently improves its ability to distinguish EvoBot from humans, thereby creating an increasingly challenging learning environment for EvoBot. Experiments demonstrate that EvoBot generates content aligned with diverse user profiles, increasingly bypassing the co-adapting Detector through human-like expression. Moreover, it exhibits strong social responsiveness, more accurately modeling real-world opinion dynamics and information spread in multi-agent simulations. The framework also yields a more robust Detector, underscoring its broader utility for both advanced agent development and related detection tasks. The code is available at https://github.com/kfq20/EvoBot.

Misinformation is a growing societal threat, and susceptibility to misinformative claims varies across demographic groups due to differences in underlying beliefs. As Large Language Models (LLMs) are increasingly used to simulate human behaviors, we investigate whether they can simulate demographic misinformation susceptibility, treating beliefs as a primary driving factor. We introduce BeliefSim, a simulation framework that constructs demographic belief profiles using psychology-informed misinformation taxonomies and survey priors. We study prompt-based conditioning and post-training adaptation, and conduct a multi-fold evaluation using: (i) susceptibility alignment and (ii) counterfactual demographic sensitivity. Across both datasets and modeling strategies, we show that beliefs provide a strong prior for simulating misinformation susceptibility, with alignment up to 92%.

Can generative agents be trusted in multimodal environments? Despite advances in large language and vision-language models that enable agents to act autonomously and pursue goals in rich settings, their ability to reason about safety, coherence, and trust across modalities remains limited. We introduce a reproducible simulation framework for evaluating agents along three dimensions: (1) safety improvement over time, including iterative plan revisions in text-visual scenarios; (2) detection of unsafe activities across multiple categories of social situations; and (3) social dynamics, measured as interaction counts and acceptance ratios of social exchanges. Agents are equipped with layered memory, dynamic planning, multimodal perception, and are instrumented with SocialMetrics, a suite of behavioral and structural metrics that quantifies plan revisions, unsafe-to-safe conversions, and information diffusion across networks. Experiments show that while agents can detect direct multimodal contradictions, they often fail to align local revisions with global safety, reaching only a 55 percent success rate in correcting unsafe plans. Across eight simulation runs with three models - Claude, GPT-4o mini, and Qwen-VL - five agents achieved average unsafe-to-safe conversion rates of 75, 55, and 58 percent, respectively. Overall performance ranged from 20 percent in multi-risk scenarios with GPT-4o mini to 98 percent in localized contexts such as fire/heat with Claude. Notably, 45 percent of unsafe actions were accepted when paired with misleading visuals, showing a strong tendency to overtrust images. These findings expose critical limitations in current architectures and provide a reproducible platform for studying multimodal safety, coherence, and social dynamics.

Web3Recommend is a decentralized Social Recommender System implementation that enables Web3 Platforms on Android to generate recommendations that balance trust and relevance. Generating recommendations in decentralized networks is a non-trivial problem because these networks lack a global perspective due to the absence of a central authority. Further, decentralized networks are prone to Sybil Attacks in which a single malicious user can generate multiple fake or Sybil identities. Web3Recommend relies on a novel graph-based content recommendation design inspired by GraphJet, a recommendation system used in Twitter enhanced with MeritRank, a decentralized reputation scheme that provides Sybil-resistance to the system. By adding MeritRank's decay parameters to the vanilla Social Recommender Systems' personalized SALSA graph algorithm, we can provide theoretical guarantees against Sybil Attacks in the generated recommendations. Similar to GraphJet, we focus on generating real-time recommendations by only acting on recent interactions in the social network, allowing us to cater temporally contextual recommendations while keeping a tight bound on the memory usage in resource-constrained devices, allowing for a seamless user experience. As a proof-of-concept, we integrate our system with MusicDAO, an open-source Web3 music-sharing platform, to generate personalized, real-time recommendations. Thus, we provide the first Sybil-resistant Social Recommender System, allowing real-time recommendations beyond classic user-based collaborative filtering. The system is also rigorously tested with extensive unit and integration tests. Further, our experiments demonstrate the trust-relevance balance of recommendations against multiple adversarial strategies in a test network generated using data from real music platforms.

Recent advancements in visual generative models have enabled high-quality image and video generation, opening diverse applications. However, evaluating these models often demands sampling hundreds or thousands of images or videos, making the process computationally expensive, especially for diffusion-based models with inherently slow sampling. Moreover, existing evaluation methods rely on rigid pipelines that overlook specific user needs and provide numerical results without clear explanations. In contrast, humans can quickly form impressions of a model's capabilities by observing only a few samples. To mimic this, we propose the Evaluation Agent framework, which employs human-like strategies for efficient, dynamic, multi-round evaluations using only a few samples per round, while offering detailed, user-tailored analyses. It offers four key advantages: 1) efficiency, 2) promptable evaluation tailored to diverse user needs, 3) explainability beyond single numerical scores, and 4) scalability across various models and tools. Experiments show that Evaluation Agent reduces evaluation time to 10% of traditional methods while delivering comparable results. The Evaluation Agent framework is fully open-sourced to advance research in visual generative models and their efficient evaluation.

Large language models (LLMs) are increasingly used in interactive applications, and human evaluation remains the gold standard for assessing their performance in multi-turn conversations. Since human studies are costly, time-consuming, and hard to reproduce, recent work explores using LLMs to simulate users for automatic assistant evaluation. However, there is no benchmark or systematic study to evaluate whether these simulated users are reliable stand-ins for real users. To address this, we introduce SimulatorArena, a benchmark of 909 annotated human-LLM conversations on two interactive tasks -- math tutoring and document creation. SimulatorArena evaluates simulators based on how closely their messages match human behavior and how well their assistant ratings align with human judgments. Experiments on various simulator methods show that simulators conditioned on user profiles, capturing traits like background and message styles, align closely with human judgments. They reach Spearman's rho of 0.7 on both tasks, providing a practical, scalable alternative to human evaluation. Using the best simulator for each task, we benchmark 18 assistants, including the latest LLMs such as GPT-5, Claude 4.1 Opus, and Gemini 2.5 Pro.

In recent years, unified multimodal models (UMMs) have emerged to support both understanding and generation within a single framework. Mastering dynamic, multi-turn interleaved image-text dialogues is a crucial task for UMMs in real-world applications. However, existing benchmarks fail to evaluate this important task, as they are often limited to single-turn or static settings, and typically overlook exposure bias in multi-turn interactions. To bridge this gap, we propose IMUG-Bench, a comprehensive benchmark for multi-turn interleaved image-text dialogue of UMMs that jointly evaluates their understanding and generation capabilities. Our IMUG-Bench comprises three classes: Static Spatial, Temporal Causal, and Hybrid, covering 3,113 samples and 12,034 interaction turns. It also includes dynamic understanding questions, thereby supporting evaluation that better reflects real-world multi-turn interaction scenarios. Large-scale experiments on IMUG-Bench systematically evaluate mainstream open-source and closed-source UMMs, revealing their capability boundaries and failure modes, and uncovering pronounced exposure bias on the generation side in multi-turn interactions. We further explore several test-time scaling strategies, including Chain-of-Thought, Self-Verification, and Best-of-N Sampling, which effectively improve generation accuracy and mitigate exposure bias in generation tasks. These findings provide insights into enhancing the robustness and multi-turn interaction capability of future UMMs.

Discrete diffusion models are gaining traction in the visual generative area for their efficiency and compatibility. However, the pioneered attempts still fall behind the continuous counterparts, which we attribute to the noise (absorbing state) design and sampling heuristics. In this study, we propose the rehashing noise framework for discrete diffusion transformer, termed ReDDiT, to extend absorbing states and improve expressive capacity of discrete diffusion models. ReDDiT enriches the potential paths that latent variables can traverse during training with randomized multi-index corruption. The derived rehash sampler, which reverses the randomized absorbing paths, guarantees the diversity and low discrepancy of the generation process. These reformulations lead to more consistent and competitive generation quality, mitigating the need for heavily tuned randomness. Experiments show that ReDDiT significantly outperforms the baseline (reducing gFID from 6.18 to 1.61) and is on par with the continuous counterparts with higher efficiency.

Evaluating LLM mediators remains challenging, as mediation unfolds as a real-time trajectory shaped by disputants' shifting emotions, intentions, and context. Existing testbeds rely on a few expert-authored domains, vary mainly strategic posture, and score every turn against every topic, introducing off-topic noise. We introduce SoCRATES, a benchmark for evaluating proactive LLM mediators in realistic, multi-domain testbeds. It constructs scenarios from real conflicts through an agentic pipeline across eight domains, probes five socio-cognitive adaptation axes (strategic posture, party composition, history length, emotional reactivity, and cultural identity), and scores each topic only on the turns that advance it via a topic-localized evaluator. The evaluator reaches 0.82 alignment with human experts, more than doubling a per-turn baseline. Benchmarking eight frontier LLMs, we find that even the strongest mediator closes only about a third of the unmediated consensus gap under diverse and realistic testbeds, with performance varying sharply by socio-cognitive axis, highlighting that progress lies in social adaptation to diverse conditions.

High-fidelity social simulation is pivotal for addressing complex Web societal challenges, yet it demands agents capable of authentically replicating the dynamic spectrum of human interaction. Current LLM-based multi-agent frameworks, however, predominantly adhere to static interaction topologies, failing to capture the fluid oscillation between cooperative knowledge synthesis and competitive critical reasoning seen in real-world scenarios. This rigidity often leads to unrealistic ``groupthink'' or unproductive deadlocks, undermining the credibility of simulations for decision support. To bridge this gap, we propose BEACOF, a belief-driven adaptive collaboration framework inspired by Perfect Bayesian Equilibrium (PBE). By modeling social interaction as a dynamic game of incomplete information, BEACOF rigorously addresses the circular dependency between collaboration type selection and capability estimation. Agents iteratively refine probabilistic beliefs about peer capabilities and autonomously modulate their collaboration strategy, thereby ensuring sequentially rational decisions under uncertainty. Validated across adversarial (judicial), open-ended (social) and mixed (medical) scenarios, BEACOF prevents coordination failures and fosters robust convergence toward high-quality solutions, demonstrating superior potential for reliable social simulation. Source codes and datasets are publicly released at: https://github.com/WUT-IDEA/BEACOF.

Information ecosystems increasingly shape how people internalize exposure to adverse digital experiences, raising concerns about the long-term consequences for information health. In modern search and recommendation systems, ranking and personalization policies play a central role in shaping such exposure and its long-term effects on users. To study these effects in a controlled setting, we present FrameRef, a large-scale dataset of 1,073,740 systematically reframed claims across five framing dimensions: authoritative, consensus, emotional, prestige, and sensationalist, and propose a simulation-based framework for modeling sequential information exposure and reinforcement dynamics characteristic of ranking and recommendation systems. Within this framework, we construct framing-sensitive agent personas by fine-tuning language models with framing-conditioned loss attenuation, inducing targeted biases while preserving overall task competence. Using Monte Carlo trajectory sampling, we show that small, systematic shifts in acceptance and confidence can compound over time, producing substantial divergence in cumulative information health trajectories. Human evaluation further confirms that FrameRef's generated framings measurably affect human judgment. Together, our dataset and framework provide a foundation for systematic information health research through simulation, complementing and informing responsible human-centered research. We release FrameRef, code, documentation, human evaluation data, and persona adapter models at https://github.com/infosenselab/frameref.

The unparalleled performance of closed-sourced ChatGPT has sparked efforts towards its democratization, with notable strides made by leveraging real user and ChatGPT conversations, as evidenced by Vicuna. However, while current endeavors like Baize and UltraChat aim to auto-generate conversational data due to challenges in gathering human participation, they primarily rely on ChatGPT to simulate human behaviors based on directives rather than genuine human learning. This results in a limited scope, diminished diversity, and an absence of genuine multi-round conversational dynamics. To address the above issues, we innovatively target human questions extracted from genuine human-machine conversations as a learning goal and train a user simulator, UserGPT, to produce a high-quality human-centric synthetic conversation dataset, RealChat. Subsequently, this dataset trains our assistant model, ReaLM. Experimentally, ReaLM outpaces baseline models in both Vicuna-Bench and MT-Bench by pairwise comparison when considering equivalent training set sizes, and manual evaluation also shows that our model is highly competitive. Impressively, when fine-tuned with the latest LLaMA 2 model, ReaLM secured a leading score of 6.33 in the MT-Bench, outshining the contemporary same-scale models, including the LLaMA-2-7B-chat model. Further in-depth analysis demonstrates the scalability and transferability of our approach. A preliminary exploration into the interplay between training set data quality and resultant model performance is also undertaken, laying a robust groundwork for future investigations. The code is available at https://github.com/FreedomIntelligence/ReaLM.

We present Yan, a foundational framework for interactive video generation, covering the entire pipeline from simulation and generation to editing. Specifically, Yan comprises three core modules. AAA-level Simulation: We design a highly-compressed, low-latency 3D-VAE coupled with a KV-cache-based shift-window denoising inference process, achieving real-time 1080P/60FPS interactive simulation. Multi-Modal Generation: We introduce a hierarchical autoregressive caption method that injects game-specific knowledge into open-domain multi-modal video diffusion models (VDMs), then transforming the VDM into a frame-wise, action-controllable, real-time infinite interactive video generator. Notably, when the textual and visual prompts are sourced from different domains, the model demonstrates strong generalization, allowing it to blend and compose the style and mechanics across domains flexibly according to user prompts. Multi-Granularity Editing: We propose a hybrid model that explicitly disentangles interactive mechanics simulation from visual rendering, enabling multi-granularity video content editing during interaction through text. Collectively, Yan offers an integration of these modules, pushing interactive video generation beyond isolated capabilities toward a comprehensive AI-driven interactive creation paradigm, paving the way for the next generation of creative tools, media, and entertainment. The project page is: https://greatx3.github.io/Yan/.

Multi-party conversation generation, such as smart reply and collaborative assistants, is an increasingly important capability of generative AI, yet its evaluation remains a critical bottleneck. Compared to two-party dialogue, multi-party settings introduce distinct challenges, including complex turn-taking, role-dependent speaker behavior, long-range conversational structure, and multiple equally valid continuations. Accordingly, we introduce MPCEval, a task-aware evaluation and benchmarking suite for multi-party conversation generation. MPCEval decomposes generation quality into speaker modeling, content quality, and speaker--content consistency, and explicitly distinguishes local next-turn prediction from global full-conversation generation. It provides novel, quantitative, reference-free, and reproducible metrics that scale across datasets and models. We apply MPCEval to diverse public and real-world datasets and evaluate modern generation methods alongside human-authored conversations. The results reveal systematic, dimension-specific model characteristics in participation balance, content progression and novelty, and speaker--content consistency, demonstrating that evaluation objectives critically shape model assessment and that single-score evaluation obscures fundamental differences in multi-party conversational behavior. The implementation of MPCEval and the associated evaluation code are publicly available at https://github.com/Owen-Yang-18/MPCEval.

During crises, social media serves as a crucial coordination tool, but the vast influx of posts--from "actionable" requests and offers to generic content like emotional support, behavioural guidance, or outdated information--complicates effective classification. Although generative LLMs (Large Language Models) can address this issue with few-shot classification, their high computational demands limit real-time crisis response. While fine-tuning encoder-only models (e.g., BERT) is a popular choice, these models still exhibit higher inference times in resource-constrained environments. Moreover, although distilled variants (e.g., DistilBERT) exist, they are not tailored for the crisis domain. To address these challenges, we make two key contributions. First, we present CrisisHelpOffer, a novel dataset of 101k tweets collaboratively labelled by generative LLMs and validated by humans, specifically designed to distinguish actionable content from noise. Second, we introduce the first crisis-specific mini models optimized for deployment in resource-constrained settings. Across 13 crisis classification tasks, our mini models surpass BERT (also outperform or match the performance of RoBERTa, MPNet, and BERTweet), offering higher accuracy with significantly smaller sizes and faster speeds. The Medium model is 47% smaller with 3.8% higher accuracy at 3.5x speed, the Small model is 68% smaller with a 1.8% accuracy gain at 7.7x speed, and the Tiny model, 83% smaller, matches BERT's accuracy at 18.6x speed. All models outperform existing distilled variants, setting new benchmarks. Finally, as a case study, we analyze social media posts from a global crisis to explore help-seeking and assistance-offering behaviours in selected developing and developed countries.

World models for interactive video generation have largely focused on single-agent settings, where future observations are generated from a single control signal. However, many generated environments require multi-agent interaction: multiple players, robots, or embodied agents act simultaneously within a shared space. Scaling world models to such settings requires a principled multi-agent design: agents should remain independently controllable, permutation-symmetric, and support efficient inference while maintaining consistency across time and perspectives. In this paper, we present our generative multi-agent world model for interactive simulation. It introduces Simplex Rotary Agent Encoding, a parameter-free extension of 3D RoPE that represents agents as vertices of a regular simplex in rotary angle space. This gives each agent a distinct phase while making all agents permutation-equivalent, enabling scalable agent identity without learned per-slot identities or a fixed agent ordering. To avoid dense all-to-all attention across agents, we further propose Sparse Hub Attention, where learnable hub tokens mediate token interaction across agents, reducing cross-agent attention cost from quadratic to linear in the number of agents. For real-time rollout, we distill a full-context diffusion teacher into a causal student that generates temporal blocks sequentially with KV caching, enabling action-responsive generation at 24 FPS. Experiments in multiplayer virtual environments show that our model improves video fidelity, action controllability, and inter-agent consistency over slot-based and dense-attention baselines, while generalizing from two to four players without additional training.

Simulation powered by Large Language Models (LLMs) has become a promising method for exploring complex human social behaviors. However, the application of LLMs in simulations presents significant challenges, particularly regarding their capacity to accurately replicate the complexities of human behaviors and societal dynamics, as evidenced by recent studies highlighting discrepancies between simulated and real-world interactions. We rethink LLM-based simulations by emphasizing both their limitations and the necessities for advancing LLM simulations. By critically examining these challenges, we aim to offer actionable insights and strategies for enhancing the applicability of LLM simulations in human society in the future.

Recent advances in LLM-based user simulation have shown promise for offline evaluation of recommendation and advertising systems. However, existing simulators typically infer user preferences from single-domain interaction histories and are primarily optimized to reproduce observable actions such as clicks. Consequently, they capture only a partial view of user preferences, while action-only prediction easily induces model shortcuts and limits both the fidelity and diagnostic value of simulation. To address these challenges, we propose DASH, a decision-aware user simulator that jointly generates thinking traces and predicts behavioral actions from heterogeneous cross-domain histories. DASH first introduces a Context Engineering stage that folds heterogeneous cross-domain histories into decision-relevant context, together with prompt optimization for effective reasoning over the folded context. To train a user simulator, DASH distills thinking trajectories from strong LLMs as SFT data, and further tailors a rubric-based reward model that evaluates thinking traces along form, content, and logic for RL training. Combined with the action reward, these signals jointly improve action prediction and thinking quality. Extensive experiments on real-world Tencent advertising data spanning five heterogeneous content domains demonstrate the effectiveness, efficiency, fidelity, and diagnostic value of DASH.

Understanding and predicting how social beliefs evolve in response to events -- from policy changes to scientific breakthroughs -- remains a fundamental challenge in social science. Given LLMs' commonsense knowledge and social intelligence, we ask: Can LLMs model the dynamics of social beliefs following social events? In this work, we introduce the concept of the Social World Model (SWM), a general framework designed to capture how social beliefs evolve in response to major events. SWM learns state-transition functions for social beliefs by mining temporal patterns in social data and optimizing the evidence lower bound, without the need for explicit human annotations linking events to belief shifts, or for expensive census data. To evaluate SWM, we introduce a benchmark, SWM-bench, derived from real-world prediction markets, specifically Kalshi and Polymarket. SWM-bench includes over 12k data points for social belief prediction tasks spanning diverse domains such as politics, finance, and cryptocurrency. Our experimental results show that SWM significantly outperforms time-series foundation models, achieving state-of-the-art results on Kalshi data and demonstrating competitive performance on Polymarket data, while offering interpretable insights into the underlying mechanisms of social belief dynamics.

Generative models aim to simulate realistic effects of various actions across different contexts, from text generation to visual effects. Despite significant efforts to build real-world simulators, the application of generative models to virtual worlds, like financial markets, remains under-explored. In financial markets, generative models can simulate complex market effects of participants with various behaviors, enabling interaction under different market conditions, and training strategies without financial risk. This simulation relies on the finest structured data in financial market like orders thus building the finest realistic simulation. We propose Large Market Model (LMM), an order-level generative foundation model, for financial market simulation, akin to language modeling in the digital world. Our financial Market Simulation engine (MarS), powered by LMM, addresses the domain-specific need for realistic, interactive and controllable order generation. Key observations include LMM's strong scalability across data size and model complexity, and MarS's robust and practicable realism in controlled generation with market impact. We showcase MarS as a forecast tool, detection system, analysis platform, and agent training environment, thus demonstrating MarS's "paradigm shift" potential for a variety of financial applications. We release the code of MarS at https://github.com/microsoft/MarS/.

The rapid advancement of generative models in creating highly realistic images poses substantial risks for misinformation dissemination. For instance, a synthetic image, when shared on social media, can mislead extensive audiences and erode trust in digital content, resulting in severe repercussions. Despite some progress, academia has not yet created a large and diversified deepfake detection dataset for social media, nor has it devised an effective solution to address this issue. In this paper, we introduce the Social media Image Detection dataSet (SID-Set), which offers three key advantages: (1) extensive volume, featuring 300K AI-generated/tampered and authentic images with comprehensive annotations, (2) broad diversity, encompassing fully synthetic and tampered images across various classes, and (3) elevated realism, with images that are predominantly indistinguishable from genuine ones through mere visual inspection. Furthermore, leveraging the exceptional capabilities of large multimodal models, we propose a new image deepfake detection, localization, and explanation framework, named SIDA (Social media Image Detection, localization, and explanation Assistant). SIDA not only discerns the authenticity of images, but also delineates tampered regions through mask prediction and provides textual explanations of the model's judgment criteria. Compared with state-of-the-art deepfake detection models on SID-Set and other benchmarks, extensive experiments demonstrate that SIDA achieves superior performance among diversified settings. The code, model, and dataset will be released.

Can classical consensus models predict the group behavior of large language models (LLMs)? We examine multi-round interactions among LLM agents through the DeGroot framework, where agents exchange text-based messages over diverse communication graphs. To track opinion evolution, we map each message to an opinion score via sentiment analysis. We find that agents typically reach consensus and the disagreement between the agents decays exponentially. However, the limiting opinion departs from DeGroot's network-centrality-weighted forecast. The consensus between LLM agents turns out to be largely insensitive to initial conditions and instead depends strongly on the discussion subject and inherent biases. Nevertheless, transient dynamics align with classical graph theory and the convergence rate of opinions is closely related to the second-largest eigenvalue of the graph's combination matrix. Together, these findings can be useful for LLM-driven social-network simulations and the design of resource-efficient multi-agent LLM applications.

Recent advancements in large language models (LLMs) have revolutionized their ability to handle single-turn tasks, yet real-world applications demand sophisticated multi-turn interactions. This survey provides a comprehensive review of recent advancements in evaluating and enhancing multi-turn interactions in LLMs. Focusing on task-specific scenarios, from instruction following in diverse domains such as math and coding to complex conversational engagements in roleplay, healthcare, education, and even adversarial jailbreak settings, we systematically examine the challenges of maintaining context, coherence, fairness, and responsiveness over prolonged dialogues. The paper organizes current benchmarks and datasets into coherent categories that reflect the evolving landscape of multi-turn dialogue evaluation. In addition, we review a range of enhancement methodologies under multi-turn settings, including model-centric strategies (contextual learning, supervised fine-tuning, reinforcement learning, and new architectures), external integration approaches (memory-augmented, retrieval-based methods, and knowledge graph), and agent-based techniques for collaborative interactions. Finally, we discuss open challenges and propose future directions for research to further advance the robustness and effectiveness of multi-turn interactions in LLMs. Related resources and papers are available at https://github.com/yubol-cmu/Awesome-Multi-Turn-LLMs.

The promise of human behavioral simulation--general-purpose computational agents that replicate human behavior across domains--could enable broad applications in policymaking and social science. We present a novel agent architecture that simulates the attitudes and behaviors of 1,052 real individuals--applying large language models to qualitative interviews about their lives, then measuring how well these agents replicate the attitudes and behaviors of the individuals that they represent. The generative agents replicate participants' responses on the General Social Survey 85% as accurately as participants replicate their own answers two weeks later, and perform comparably in predicting personality traits and outcomes in experimental replications. Our architecture reduces accuracy biases across racial and ideological groups compared to agents given demographic descriptions. This work provides a foundation for new tools that can help investigate individual and collective behavior.

Polarization in online discourse erodes social trust and accelerates misinformation, yet technical responses remain largely diagnostic and post-hoc. Current governance approaches suffer from inherent latency and static policies, struggling to counter coordinated adversarial amplification that evolves in real-time. We present EvoCorps, an evolutionary multi-agent framework for proactive depolarization. EvoCorps frames discourse governance as a dynamic social game and coordinates roles for monitoring, planning, grounded generation, and multi-identity diffusion. A retrieval-augmented collective cognition core provides factual grounding and action--outcome memory, while closed-loop evolutionary learning adapts strategies as the environment and attackers change. We implement EvoCorps on the MOSAIC social-AI simulation platform for controlled evaluation in a multi-source news stream with adversarial injection and amplification. Across emotional polarization, viewpoint extremity, and argumentative rationality, EvoCorps improves discourse outcomes over an adversarial baseline, pointing to a practical path from detection and post-hoc mitigation to in-process, closed-loop intervention. The code is available at https://github.com/ln2146/EvoCorps.

Motivated by the remarkable progress of large language models (LLMs) in objective tasks like mathematics and coding, there is growing interest in their potential to simulate human behavior--a capability with profound implications for transforming social science research and customer-centric business insights. However, LLMs often lack a nuanced understanding of human cognition and behavior, limiting their effectiveness in social simulation and personalized applications. We posit that this limitation stems from a fundamental misalignment: standard LLM pretraining on vast, uncontextualized web data does not capture the continuous, situated context of an individual's decisions, thoughts, and behaviors over time. To bridge this gap, we introduce HumanLLM, a foundation model designed for personalized understanding and simulation of individuals. We first construct the Cognitive Genome Dataset, a large-scale corpus curated from real-world user data on platforms like Reddit, Twitter, Blogger, and Amazon. Through a rigorous, multi-stage pipeline involving data filtering, synthesis, and quality control, we automatically extract over 5.5 million user logs to distill rich profiles, behaviors, and thinking patterns. We then formulate diverse learning tasks and perform supervised fine-tuning to empower the model to predict a wide range of individualized human behaviors, thoughts, and experiences. Comprehensive evaluations demonstrate that HumanLLM achieves superior performance in predicting user actions and inner thoughts, more accurately mimics user writing styles and preferences, and generates more authentic user profiles compared to base models. Furthermore, HumanLLM shows significant gains on out-of-domain social intelligence benchmarks, indicating enhanced generalization.

Autoregressive Large Language Models (AR-LLMs) frequently exhibit implicit parallelism in sequential generation. Inspired by this, we introduce Multiverse, a new generative model that enables natively parallel generation. Multiverse internalizes a MapReduce paradigm, generating automatically through three stages: (i) a Map stage for adaptive task decomposition, (ii) a Process stage for parallel subtask execution, and (iii) a Reduce stage for lossless result synthesis. Next, we build a real-world Multiverse reasoning model with co-design of data, algorithm, and system, enabling rapid and seamless transfer from frontier AR-LLMs. Starting from sequential reasoning chains, we create Multiverse 1K by converting them into structured training data using an automated LLM-assisted pipeline, avoiding costly human annotations. Algorithmically, we design Multiverse Attention to separate parallel reasoning steps while keeping compatibility with causal attention for efficient training. Systematically, we implement Multiverse Engine to enable parallel inference. It features a dedicated scheduler that dynamically switches between sequential and parallel generation, triggered directly by the model. After a 3-hour fine-tuning with 1K examples, our Multiverse-32B stands as the only open-sourced non-AR model achieving performance on par with leading AR-LLMs of the same scale, evidenced by AIME24 & 25 scores of 54% and 46%, respectively. Moreover, our budget control experiments show that Multiverse-32B exhibits superior scaling, outperforming AR-LLMs by 1.87% on average using the same context length. Such scaling further leads to practical efficiency gain, achieving up to 2x speedup across varying batch sizes. We have open-sourced the entire Multiverse ecosystem, including data, model weights, engine, supporting tools, as well as complete data curation prompts and detailed training and evaluation recipes.

This paper presents a web-based tool that facilitates the production of tailored summaries for online sharing on social media. Through an interactive user interface, it supports a ``one-click'' video summarization process. Based on the integrated AI models for video summarization and aspect ratio transformation, it facilitates the generation of multiple summaries of a full-length video according to the needs of target platforms with regard to the video's length and aspect ratio.

Recent advancements in image and video synthesis have opened up new promise in generative games. One particularly intriguing application is transforming characters from anime films into interactive, playable entities. This allows players to immerse themselves in the dynamic anime world as their favorite characters for life simulation through language instructions. Such games are defined as infinite game since they eliminate predetermined boundaries and fixed gameplay rules, where players can interact with the game world through open-ended language and experience ever-evolving storylines and environments. Recently, a pioneering approach for infinite anime life simulation employs large language models (LLMs) to translate multi-turn text dialogues into language instructions for image generation. However, it neglects historical visual context, leading to inconsistent gameplay. Furthermore, it only generates static images, failing to incorporate the dynamics necessary for an engaging gaming experience. In this work, we propose AnimeGamer, which is built upon Multimodal Large Language Models (MLLMs) to generate each game state, including dynamic animation shots that depict character movements and updates to character states, as illustrated in Figure 1. We introduce novel action-aware multimodal representations to represent animation shots, which can be decoded into high-quality video clips using a video diffusion model. By taking historical animation shot representations as context and predicting subsequent representations, AnimeGamer can generate games with contextual consistency and satisfactory dynamics. Extensive evaluations using both automated metrics and human evaluations demonstrate that AnimeGamer outperforms existing methods in various aspects of the gaming experience. Codes and checkpoints are available at https://github.com/TencentARC/AnimeGamer.

The increasing capability of Large Language Models to act as human-like social agents raises two important questions in the area of opinion dynamics. First, whether these agents can generate effective arguments that could be injected into the online discourse to steer the public opinion. Second, whether artificial agents can interact with each other to reproduce dynamics of persuasion typical of human social systems, opening up opportunities for studying synthetic social systems as faithful proxies for opinion dynamics in human populations. To address these questions, we designed a synthetic persuasion dialogue scenario on the topic of climate change, where a 'convincer' agent generates a persuasive argument for a 'skeptic' agent, who subsequently assesses whether the argument changed its internal opinion state. Different types of arguments were generated to incorporate different linguistic dimensions underpinning psycho-linguistic theories of opinion change. We then asked human judges to evaluate the persuasiveness of machine-generated arguments. Arguments that included factual knowledge, markers of trust, expressions of support, and conveyed status were deemed most effective according to both humans and agents, with humans reporting a marked preference for knowledge-based arguments. Our experimental framework lays the groundwork for future in-silico studies of opinion dynamics, and our findings suggest that artificial agents have the potential of playing an important role in collective processes of opinion formation in online social media.

Deepfake images are fast becoming a serious concern due to their realism. Diffusion models have recently demonstrated highly realistic visual content generation, which makes them an excellent potential tool for Deepfake generation. To curb their exploitation for Deepfakes, it is imperative to first explore the extent to which diffusion models can be used to generate realistic content that is controllable with convenient prompts. This paper devises and explores a novel method in that regard. Our technique alters the popular stable diffusion model to generate a controllable high-quality Deepfake image with text and image prompts. In addition, the original stable model lacks severely in generating quality images that contain multiple persons. The modified diffusion model is able to address this problem, it add input anchor image's latent at the beginning of inferencing rather than Gaussian random latent as input. Hence, we focus on generating forged content for celebrity interactions, which may be used to spread rumors. We also apply Dreambooth to enhance the realism of our fake images. Dreambooth trains the pairing of center words and specific features to produce more refined and personalized output images. Our results show that with the devised scheme, it is possible to create fake visual content with alarming realism, such that the content can serve as believable evidence of meetings between powerful political figures.