README.md

metadata

title: Virtual Consumer Persona V2
emoji: 🎯
colorFrom: blue
colorTo: purple
sdk: gradio
sdk_version: 6.9.0
app_file: app.py
pinned: false
license: cc-by-4.0
short_description: 'Live Target Market: AI-Powered Focus Group Interviews'

🎯 Virtual Consumer Persona – Live Focus Group

Bring your target market to life.

This interactive application allows students, marketers, and innovators to simulate real-world consumer interviews by generating a dynamic AI persona based on user-defined attributes.

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🚀 What This App Does

• Creates a realistic consumer persona from structured inputs
• Simulates live focus group conversations
• Enables testing of:
  • Product ideas
  • Pricing strategies
  • Marketing messages
  • Value propositions
• Supports a “Skeptical Consumer Mode” for tougher, more critical feedback

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🧠 How It Works

1. Define your persona:

   • Demographics
   • Occupation & income
   • Psychographics
   • Buying habits

2. Ask questions as if conducting a real interview:

   • “Would you buy this?”
   • “What would stop you?”
   • “How much would you pay?”

3. The AI responds in character as that consumer.

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🎓 Ideal Use Cases

• Business and marketing education
• Customer discovery (Lean Startup)
• Product validation
• UX and persona testing
• Entrepreneurship training

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⚙️ Features

• 💬 Real-time streaming conversation
• 🎭 In-character responses (non-AI tone)
• 🔍 Critical / skeptical mode
• 🎛 Adjustable creativity (temperature, top-p)
• 🧪 Safe environment for experimentation

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🛠 Tech Stack

• Gradio 6.9.0
• OpenAI API (GPT-4o-mini)
• Python 3.12

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📌 Educational Context

Developed as part of applied teaching in:

• Digital Marketing Strategy
• AI in Marketing
• Marketing Analytics & Insights

The goal is to help students move from: 👉 Assumptions
to
👉 Evidence-based customer understanding

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👨‍🏫 Developed By

Wael Nawara
Professor | AI & Marketing Analytics
Tech Entrepreneur | Applied AI Builder

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📄 License

Creative Commons Attribution 4.0 (CC BY 4.0)