README.md

---
title: Virtual Consumer Persona V2
emoji: 🎯
colorFrom: blue
colorTo: purple
sdk: gradio
sdk_version: 6.9.0
app_file: app.py
pinned: false
license: cc-by-4.0
short_description: 'Live Target Market: AI-Powered Focus Group Interviews'
---

# 🎯 Virtual Consumer Persona – Live Focus Group

Bring your target market to life.

This interactive application allows students, marketers, and innovators to simulate real-world **consumer interviews** by generating a dynamic AI persona based on user-defined attributes.

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## 🚀 What This App Does

- Creates a **realistic consumer persona** from structured inputs
- Simulates **live focus group conversations**
- Enables testing of:
  - Product ideas
  - Pricing strategies
  - Marketing messages
  - Value propositions
- Supports a **“Skeptical Consumer Mode”** for tougher, more critical feedback

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## 🧠 How It Works

1. Define your persona:
   - Demographics
   - Occupation & income
   - Psychographics
   - Buying habits

2. Ask questions as if conducting a real interview:
   - “Would you buy this?”
   - “What would stop you?”
   - “How much would you pay?”

3. The AI responds **in character** as that consumer.

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## 🎓 Ideal Use Cases

- Business and marketing education
- Customer discovery (Lean Startup)
- Product validation
- UX and persona testing
- Entrepreneurship training

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## ⚙️ Features

- 💬 Real-time streaming conversation
- 🎭 In-character responses (non-AI tone)
- 🔍 Critical / skeptical mode
- 🎛 Adjustable creativity (temperature, top-p)
- 🧪 Safe environment for experimentation

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## 🛠 Tech Stack

- Gradio 6.9.0
- OpenAI API (GPT-4o-mini)
- Python 3.12

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## 📌 Educational Context

Developed as part of applied teaching in:
- Digital Marketing Strategy
- AI in Marketing
- Marketing Analytics & Insights

The goal is to help students move from:
👉 Assumptions  
to  
👉 Evidence-based customer understanding

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## 👨‍🏫 Developed By

Wael Nawara  
Professor | AI & Marketing Analytics  
Tech Entrepreneur | Applied AI Builder

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## 📄 License

Creative Commons Attribution 4.0 (CC BY 4.0)