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These goals are a call to action to make the world fairer and more sustainable, and range from strengthening sustainable production through to measures for climate protection.
As opticians and hearing care professionals, we are part of the healthcare service.
Almost all the products sold by Fielmann, including lenses, frames, contact lenses and hearing aids, are medical products which have to fulf il strict conditions.
Our own production facilities in Rathenow, Brandenburg, ensure that we provide quality and expertise.
We only sell products from other manufacturers if they meet our strict quality stand ards.
Our suppliers assure us of this by way of corresponding certif ications.
Our aim is to be able to guarantee safe working conditions and health protection in our supply chain too.
As an employer, it is important to us to of fer our employees a healthy and safe place to work, one where they feel secure.
Quality education Our employees are the pillars of our success.
We offer young people clear objectives and compelling values.
In the German optical industry competition, Fielmann has accounted for an average of tional winners over the last ten years.
Where possible, we fill the management positions from within our own ranks.
As a family-run company, we offer them a secure, satisfying and motivating place to work.
We use specific funding programmes to assist our employees in all phases of their careers and offer them individual career plans.
We promote diversity and equality, and give our employees the opportunity to acquire shares in the company.
We expect our suppliers and providers to maintain the level of social standards that our customers demand from us: our Code of Conduct contains all the basic values that ensure sustainable and ethical behaviour in our supply chain.
Responsible consumption and production Sustainable behaviour is a core component of our corporate philosophy.
We regard it as our corporate duty to maintain sustainable principles and develop them even further – at our stores, our of f ices and our production facilities.
For example, we have developed our f irst frames made of bio-based acetate and are working with a start-up to create a sustainable collection featuring frames made from recycled materials.
Sustainable behaviour is also important to us in the supply chain: we only sell prod ucts from suppliers if they meet our strict quality standards regarding environmental protection and sustainability, as defined in the Code of Conduct.
Climate action A responsible interaction with nature is the foundation of our sustainable action.
The topics of energy ef f iciency and environmental protection are deeply rooted in the Fielmann strategy and are clearly defined in our organisation.
When developing and producing our products, we aim to spare resources as much as possible and reduce our energy consumption.
work to reduce any emissions that may damage the climate.
We work to keep information security and data protection in line with the pro gress of technical innovations.
Fielmann has formulated internal data protection standards in order to fulfil the relevant legal requirements, particularly the EU General Data Protection Regulation (GDPR).
This includes all the information that can be taken from an identifiable person.
Such data is subject to legal protection, irrespective of whether it is in digital or paper form.
We safeguard the custom er-oriented and, at the same time, lawful processing of the data entrusted to us through clear responsibilities, our data protection management system as well as technical and organisational measures.
be treated confidentially and conscientiously at all times.
We have defined our own data protection standards that fully comply with the legal stipulations of the new GDPR.
Special attention is paid to the protection of our customers’ personal data.
Percentage of answered enquiries within 20 working days.
Our aim is to deal with any requests for information, deletion or updates within observing the statutory retention periods (target level: 95%).
In this respect, we adhere to the processing time of one month as stipulated by the GDPR.
In addition, all employees at our stores and the company headquarters are given information about the reporting concept for dealing with data protection infringements.
We back up this promise with strict data protection standards, a data pro tection system, and far-reaching technical and organisational measures.
Fielmann formulated stand ards in its directive on data protection and privacy in order to fully comply with the statutory requirements of the GDPR.
sellschaft as well as at its national and international subsidiaries.
Maintaining the rights of the persons concerned The Fielmann data protection system.
We ensure the implementation of the data protection and privacy standards by way of a centralised data protection system.
The respective Data Protection Officer is responsible for information, cooperation and monitoring tasks, as set out in Article 39 of the GDPR.
The company Data Protection Of ficers are consulted before the approval of guide lines, training documents or key decisions on data protection and privacy.
The Management Board consults the Legal department regarding decisions relating to data protection and privacy.
Besides the IT architecture and the business processes, Fielmann’s “Governance” unit carefully monitors information security and data protection.
This department further de velops the technical and organisational measures on data protection, assists all projects relevant to data protection and of fers concrete support when it comes to implementing internal guidelines and legally governed regulations.
Fielmann has had an expanded data protection team since ther development of the data protection standards.
specialises in answering enquiries related to “subject rights”.
The Governance de partment receives instructions from the Management Board, the Data Protection Of f icers and the Legal department and translates them into technical and organisational measures that, in turn, are received by the employees responsible for processing per sonal data.
We determine the technical and organisational measures in consideration of the given risks, the present state of technology, the implementation costs, and the type and extent of the circumstances and purposes of the data processing, pursuant to Article 25 of the GDPR.
a procedure for regularly testing, assessing and evaluating the ef fectiveness of the technical and organisational measures that ensure that the data is processed securely.
All enquiries regarding data protection can be made at any time and free of charge to the number + email to datenschutz@fielmann.com.
well as in the data protection notes on our online services.
If customers are interested in Fielmann’s new digital services, they are comprehensively informed about which data is collected by the company and for what purpose.
Data protection is not just a tech nical issue.
The proper processing of personal data is governed by strict data protection standards that are continuously reviewed and fur ther developed.
privacy or losses of customer data that could lead to an actual risk to the rights and free doms of the persons concerned.
We are also unaware of any unauthorised access to data and further infringements against statutory stipulations or the internal data protection directive.
We developed our data protection system and the Information Security Management System (ISMS) extensively in the reporting year 2020.
The ISMS was reviewed in an external audit in the context of activities as an insurance agent for the Zero-Cost Insur ance policy.
The Data Protection Officers will continue to attend to their legally governed supervi sory duties.
The Legal department is further developing the data protection directive, and the Governance department is improving the data protection system both nationally and internationally.
This includes the continuous further development of guidelines and concepts, such as the reporting concept for data protection infringements and employee instructions for avoiding them.
In the f inancial year sponding to 0.028% of the total customer number.
Over were objections to advertising and the rest (0.007%) can be divided between infor mation, deletion, anonymisation and rectif ication, among others.
We were able to answer the enquiries within f ive working days in 72% of cases.
For a further for the f inal answer.
We were able to resolve another a total target achievement of 88%.
consideration of the fact that the number of enquiries to our customer service increased by 150% due to the coronavirus pandemic.
Through various information measures and training, all project managers were informed about legal requirements and the data protection standards at Fielmann in 2020 (achieved level: 100%).
For us, quality also means ensuring our customers’ health and safety.
Our products undergo extensive testing be fore they are made available to customers.
As an example, we of fer a Three-Year Warranty on all glasses.
reading glasses, contact lenses, contact lens cleaning products and hearing aid systems, are medical products.
In Ger many, the Directive is covered by the medical devices law (MPG).
The new of ficial version of the European Medical Device Regulation (MDR) was released on 25 May 2017.
As a result of the coronavirus pandemic, the date of applicability was postponed by a year to 26 May 2021.
The regulation replaces the European Directive 93/42/EEC and requires adaptation to nationally applicable laws.
In Germany, the necessary amendments were made in the Medical Device Adaptation Act (MPEUAnpG) of 28 April 2020.
The MDR leaves companies facing special challenges as many of its provisions are not adequately formulated, meaning that considerable amendments may have to be made.
The classification rules for medical devices are changing with regard to the software for medical devices, so that medical devices containing software will have to be certif ied by a so-called “notif ied body” in future once the MDR comes into ef fect.
Besides prescription glasses, which are regulated by the MDR, Fielmann also sells sun glasses without prescription, which fall under Regulation (EU) protective equipment.
clear and uniform EU law without it having to be implemented into the laws of all indi vidual EU member states.
At our stores, only trained opticians carry out the fitting and dispensing of prescription glasses as well as eyesight tests.
This checks whether the requirements for suf ficient, appropriate and fit-for-purpose manufacture, sale and fitting of medical aids is being fulfilled.
If all the condi tions are met, the business premises will receive a corresponding certificate and are then entitled to arrange payments with statutory health insurance providers.
We are shaping the optical industry in Europe for the benefit of consumers – without compromising on quality.
GRI Objectives We regard our quality management as a significant competitive advantage.
Instead, we commit ourselves to stricter quality standards that we continuously further develop and test at our own quality laboratory in Rathenow.
Percentage of assessed frames in the Fielmann Collection.
All of Fielmann’s own protective glasses must be certif ied by external bodies as category (target level: 100%).
For example, Fielmann built its own laboratory several decades ago in Rathenow, where the quality of the products is assessed before they are added to the collection.
that apply to medical products when it comes to the selection and usage of materials for glasses and lenses.
This unit is deeply incorporated in Fielmann’s entire value chain and has reported directly to the Chairman of the Board since 2006.
In to assist the various other departments in meeting the regulatory requirements of our products which fall under the Medical Devices Directive or the regulation on personal protective equipment.
continuous further development of the test criteria Process control through our own facilities.
By manufacturing many of the products we sell, we are able to control the complete value chain, from checking the raw mate rials to mounting the glasses.
A quality management system set up according to ISO testing processes at a consistently high quality.
Even in the production of lenses, quality assurance is a core component of the entire production process: before a lens completes this process, it is tested up to ten times.
In the unlikely event of disruptions or longer-term production stoppages, we have implemented a comprehensive risk management system with corresponding precautionary measures and are insured against non-excludable losses.