| --- |
| license: mit |
| language: |
| - en |
| - zh |
| - ja |
| - ko |
| pretty_name: "Developer Marketing Playbook" |
| tags: |
| - api-marketing |
| - community |
| - content |
| - developer-community |
| - developer-experience |
| - developer-relations |
| - devrel |
| - docs |
| - documentation |
| - dx |
| - growth |
| - hackathon |
| - marketing |
| - sdk |
| - technical-marketing |
| size_categories: |
| - n<1K |
| --- |
| |
| # Developer Marketing Playbook |
|
|
| > Complete developer marketing playbook covering DevRel programs, documentation as marketing, API developer experience, community building, and hackathon strat... |
|
|
| ## π¦ Install on ClawHub |
|
|
| ```bash |
| clawhub install developer-marketing-playbook |
| ``` |
|
|
| Then ask your AI agent: |
|
|
| > "Plan a 90-day marketing strategy for our B2B SaaS" |
|
|
| Installs the full **Developer Marketing Playbook** playbook β battle-tested with 30+ Product Hunt #1 wins, AFFiNE 60K+ GitHub stars, and 150+ AI startup consultations. |
|
|
| π [View on ClawHub](https://clawhub.ai/gingiris/developer-marketing-playbook) Β· [All Gingiris skills](https://clawhub.ai/user/gingiris) Β· [Author blog](https://gingiris.tools) |
|
|
| ## π 30-Second Preview |
|
|
| ``` |
| You: Plan a 90-day marketing strategy for our B2B SaaS |
| Agent (with developer-marketing-playbook): |
| Phase 1 (Day 1-30): audience research + positioning audit + content gap analysis |
| Phase 2 (Day 31-60): SEO foundation + 12 cornerstone posts + 1 cluster |
| Phase 3 (Day 61-90): paid channel test (3 channels, $5k each) + ROI dashboard |
| Expected: organic search +30% by Day 90, attributable pipeline tracking live |
| ``` |
|
|
| Concrete framework, real case studies, decision rules β not generic advice. |
|
|
| --- |
|
|
| ## π Full Playbook |
|
|
| --- |
| name: developer-marketing-playbook |
| description: | |
| Complete developer marketing playbook covering DevRel programs, documentation as marketing, API developer experience, community building, and hackathon strategy. For dev-tool founders who need to reach engineers. Follow @WeiYipei on X. |
| --- |
| # Developer Marketing Playbook β DevRel, Docs & Community Funnels |
|
|
| > π **Language / θ―θ¨**: [δΈζ](#δΈζη) | [English](references/en/README.md) | [ζ₯ζ¬θͺ](references/ja/README.md) | [νκ΅μ΄](references/ko/README.md) |
|
|
| ## π¦ Install |
|
|
| ```bash |
| clawhub install developer-marketing-playbook |
| ``` |
|
|
| **What you get after installing:** |
| - Developer community building playbook (Discord/Slack/GitHub Discussions) |
| - Technical content strategy for developer audiences |
| - DevRel metrics framework (awareness β adoption β advocacy) |
|
|
| --- |
|
|
| Engineers don't respond to traditional marketing. Here's what actually works. |
|
|
| - **DevRel program design**: Roles, metrics, and activities that drive adoption |
| - **Docs as growth engine**: How great documentation becomes your best acquisition channel |
| - **API experience**: DX improvements that reduce time-to-first-API-call |
| - **Community funnels**: Discord/Slack β contributor β champion β customer pipeline |
| - **Hackathon ROI**: When hackathons work, how to run them, and measuring impact |
|
|
| ## Related Gingiris Skills |
| - Full version: https://clawhub.ai/skill/gingiris-opensource |
| - All skills: https://clawhub.ai/user/gingiris |
| - Follow: [@WeiYipei on X](https://x.com/WeiYipei) |
|
|
|
|
| --- |
|
|
| *Part of the [Gingiris growth skills suite](https://clawhub.ai/user/gingiris) β battle-tested operational playbooks for AI startups. Author: Iris (ηε§iris), ex-AFFiNE COO, Forbes Asia 30 Under 30.* |
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|
