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4b893b35_00_final_Flashcards___Cram_com__marketing | The example of the Las Vegas Hilton's change in strategic focus underscored how companies are increasingly refocusing their attention on the need to manage ______ instead of departments [marketing] | processes | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | According to the Ansoff product-market expansion grid, management should first consider whether: [marketing] | it should gain more market share with its current products in their current markets | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | When hotel chains enter such markets as the retirement home industry they are practicing which type of strategy? [marketing] | conglomerate | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | If a hotel chain buys one of its suppliers it is engaging in what type of growth? [marketing] | backward integration | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | The ideal target market for a firm is the one in which it can profitably generate the greatest customer _______ and ______ it over time. [marketing] | value; sustain and grow | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | If you were born between 1977 and 1994 you are a member of: [marketing] | generation y | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | not a type of macro-environmental impact? [marketing] | monopolistic | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | The ______consists of the forces close to the company that affect its ability to serve its customers. [marketing] | microenvironment | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | When analyzing the competition, a question is put to customers might be "Name the company from whom you would prefer to buy the product." In this case you are looking for: [marketing] | share of heart | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | At the core or first level of competition, Hyatt Hotels would consider as their competition [marketing] | marriott, intercontinental and westin | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | DINKs, DEWKs, MOBYs and WOOFs are all a part of: [marketing] | the baby boom | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | Which of the following is NOT a general trend in the United States? [marketing] | college graduation rates staying roughly the same | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | The most dramatic force shaping our destiny is: [marketing] | technology | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | The ______environment includes institutions that affect society's basic values, perceptions, preferences and behaviors. [marketing] | cultural | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | The first stage of the environmental scanning process is: [marketing] | determining the areas needed to be monitored | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | The single most important element in any hospitality information system is a process for : [marketing] | capturing guest history information | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | statement about guest comment cards is FALSE? [marketing] | if they are left in hotel rooms for customers to fill out, they reflect the opinions of the customers as a whole | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | The type of research used to gather preliminary information to help generate research hypothesis is called: [marketing] | exploratory research | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | Secondary data is: [marketing] | can be found more quickly and cheaper than primary data | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | If you are in a hurry to collect survey data, the worst method to use is: [marketing] | mail surveying | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | NOT a sampling decision that must be made? [marketing] | who will do the sampling | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | this test is an example of [marketing] | a close-ended survey | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | ____ is the most widely used method of primary data collection [marketing] | survey research | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | "Customers" who are in reality undercover employees of hotel management are called: [marketing] | mystery shoppers | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | The factor that exerts the broadest and deepest influence on behavior is: [marketing] | culture | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | The stages through which families pass as they grow older are called: [marketing] | family life cycles | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | The technique used to measure lifestyles is called: [marketing] | psychographics | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | The most important consumer buying unit in the U.S. (one that has been researched extensively) is the: [marketing] | family | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | The first stage of the buyer decision process is: [marketing] | need recognition | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | _______ are those groups we would like to belong to but do not [marketing] | aspirational | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | According to Maslow, the most important need to be satisfied is: [marketing] | physicological | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | When we screen out info coming at us, we are engaged in the act of: [marketing] | selective retention | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | A belief describes a person's relatively consistent evaluations, feelings and tendencies toward an object [marketing] | true | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | SRI's VALS framework is [marketing] | framework is one of many different psychographic segmentation systems available today | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | Those individuals that have the power to prevent sellers from reaching the buying center are called: [marketing] | gatekeepers | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | Those that have the formal authority to select suppliers and arrange the terms of the purchase are called: [marketing] | buyers | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | Which of the following is NOT an influence on organizational buying? [marketing] | technological factors | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | The first step in the buygrid framework is that of: [marketing] | problem recognition | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | When meeting planners review proposals for a convention site and start to evaluate such feature as sleeping rooms and meeting rooms they are engaged in what stage of the buygrid framework? [marketing] | supplier selection | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | _______are rewards participants receive for achieving a goal. [marketing] | incentive meetings | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | Which of the following is NOT a part of SMERF market? [marketing] | economic | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | When ______ the seller identifies market segments, selects one or more, and develops products and services tailored to each selected segment [marketing] | differentiation marketing | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | The three stages or target marketing are market segmentation, market targeting, and: [marketing] | marketing positioning | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | Dividing buyers into groups based on their knowledge, attitudes, uses or responses to a product is called: [marketing] | behavioristic segmentaion | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | Which of the following is a psychographic segmentation variable? [marketing] | social class | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | Which of the following is NOT a requirement for effective segmentation? [marketing] | accountability | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | In using an __________ marketing strategy, a company ignores the market segmentation and goes after the entire market with one market offer. [marketing] | undifferentiated | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | Evaluating each market segment's attractiveness and selecting one more of the market segments to enter is called: [marketing] | mass marketing | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | The increasing fragmentation of the mass market into hundreds of smaller markets is called: [marketing] | micromarketing | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | A product's _______ is the way the product is defined by consumers on important attributes. [marketing] | position | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | The ______ product level answers the question of what is really being bought. [marketing] | core | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | The additional consumer services and benefits built around the actual product are called the: [marketing] | supportive product | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | In the joining phase of the customer delivery system: [marketing] | the consumer make the initial inquiry contact | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | The stage of the new product development process where the number of new product ideas is reduced is called: [marketing] | idea screening | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | About _______ percent of all new product ideas come from consumers. [marketing] | 25 | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | About _______ percent of new product ideas come from within the company. [marketing] | 55 | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | In the _______phase of the new product development process prototypes appear for the first time. [marketing] | product development | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | The final stage in the new product development process is: [marketing] | commercializing | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | In the _______ of the product life cycle sales slow down and supplies start to exceed demand. [marketing] | maturity | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | Which of the following would NOT be considered a "moment of truth?" [marketing] | guest pays bill by mail | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | Staff that are happy and supported by management will remain with their employers _______ time longer than employees who feel less secure. [marketing] | three to four | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | The first stage in the internal marketing process should be: [marketing] | establishment of a service culture | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | In a service-oriented organizational culture _______ are at the top of the organization. [marketing] | customers | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | If a server in a restaurant convinces a patron to buy a t-shirt at the front counter s/he is: [marketing] | cross selling | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | For which goods would the demand slope curve upward? [marketing] | prestigue goods | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | Which of the following is an example of an elastic demand situation? [marketing] | demand rises by four percent if price falls six percent | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | The factor that sets the floor for a products price is: [marketing] | cost | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | In the short run, the most important pricing strategy is: [marketing] | sales maximum | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | NOT a factor affecting price sensitivity? [marketing] | customer satisfaction effect | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | When families go to the same resort year after year, and get to know and like both the resort employees and friends in the nearby town, they may be less sensitive to price increases at the resort due to the: [marketing] | sunk investment effect | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | The basic break-even price is [marketing] | fixed costs divided by selling price | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | Charging $.99 instead of $1.00, or using 3s in the price instead of 7s is an attempt to engage in: [marketing] | psychological pricing | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | One function of the channel is ________, which involves gathering and distributing marketing research and intelligence. [marketing] | information | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | NOT a function of the channel? [marketing] | linking | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | All of the following are considered marketing intermediaries EXCEPT: [marketing] | a direct marketing channel | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | Supranational, Logis de France and Leading Hotels of the World are examples of: [marketing] | consortia | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | Companies that sell their own products door-to-door use: [marketing] | direct marketing channel | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | Today _______ out of ten travel sales are booked online. [marketing] | seven | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | ______provide incentive travel for employees and distributors. [marketing] | motivational houses | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | Coordination and conflict management are attained through common ownership at different levels in the channel in a [marketing] | corporate vertical marketing system | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | The first step in selecting a location for a hotel is: [marketing] | understanding the target market of the company | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | The chances of succeeding are the highest if you: [marketing] | buy a franchise | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | The first stage of the promotion process is: [marketing] | identifying the target audience | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | In the buyer readiness process, the state that precedes purchase is: [marketing] | conviction | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | The type of message appeal that relates to an audience's self interest is: [marketing] | rational | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | The most logical method of setting the promotion budget is: [marketing] | objective and task method | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | The promotional tool that rewards customers for a quick, short term response are: [marketing] | sales promotions | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | When hospitality firms market to consumer markets, the least used element of the promotion mix is: [marketing] | personal selling | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | _________advertising is used when introducing a new product. [marketing] | informative | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | ______is a measure of the percentage of people in the target market who are exposed to an ad campaign over a given period of time. [marketing] | reach | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | The best measure in evaluating the success of PR is to: [marketing] | determine the effect on sales profit | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | PR campaigns can contribute to all but which of the following objectives? [marketing] | replace the most other promotion costs | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | Cause-related marketing is directly used to create [marketing] | goodwill | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | ________ crisis give warning before they occur. [marketing] | smoldering | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | Frequent guest points that hotel guests build up for repeat stays are an example of: [marketing] | patronage rewards | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | objectives of the sales promotion process EXCEPT: [marketing] | reducing bad publicity | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | The largest of the web domains in terms of money is: [marketing] | B2B | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | Interchanges of ideas in forums and internet news groups are functions of which domain? [marketing] | C2C | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | Which of the following is a reason direct marketing has grown? [marketing] | precision targeting | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
4b893b35_00_final_Flashcards___Cram_com__marketing | When dealing with issues of internet privacy, the group we have to be the most concerned with are: [marketing] | the children | [] | hospitality marketing smhm 3300 final Flashcards - Cram.com | marketing | http://www.cram.com/flashcards/hospitality-marketing-smhm-3300-final-1772236 | 0/1438042988061.16_20150728002308-00008-ip-10-236-191-2_383497403_0.json |
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