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Ego Barrier:|Ego Barrier:
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Have you ever been in a conversation where no matter what you say, the other person either contradicts you or betters on what you said?|Have you ever been in a conversation where no matter what you say, the other person either contradicts you or betters on what you said?
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No matter what you say, they are permanently on the other side, or they have something better to add.|No matter what you say, they are permanently on the other side, or they have something better to add.
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The spirit of communication seems argumentative.|The spirit of communication seems argumentative.
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It seems they have an instinctive compulsion to be on the opposite side.|It seems they have an instinctive compulsion to be on the opposite side.
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For example: If you say, ‘I think it is too hot today.’ The other person will say,|For example: If you say, ‘I think it is too hot today.’ The other person will say,
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He would say, ‘I think it is hot or cold today.’|He would say, ‘I think it is hot or cold today.’
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Are these contradictions just coincidental? I don’t think so. I think it is habitual and part of a person’s personality.|Are these contradictions just coincidental? I don’t think so. I think it is habitual and part of a person’s personality.
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The process of selling needs openness and coming together on sharing needs, thoughts and feelings. Disagreements increase the risk of losing the sale.|The process of selling needs openness and coming together on sharing needs, thoughts and feelings. Disagreements increase the risk of losing the sale.
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This means that agreements increase the probability of sales.|This means that agreements increase the probability of sales.
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In fact, every agreement results in both sides feeling good. Disagreements put people on a defensive or confrontational position|In fact, every agreement results in both sides feeling good. Disagreements put people on a defensive or confrontational position
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and many times the transparency disappears.|and many times the transparency disappears.
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Disagreements or argumentative behavior also reflect that you have a need to show that you are in control.|Disagreements or argumentative behavior also reflect that you have a need to show that you are in control.
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Perhaps, it is a need to satisfy a deprived ego.|Perhaps, it is a need to satisfy a deprived ego.
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One-upmanship comes out of insecurity or low self-esteem. The need to show yourself as superior also comes for the same reason.|One-upmanship comes out of insecurity or low self-esteem. The need to show yourself as superior also comes for the same reason.
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It is something you see not only in schools or colleges but in offices too|It is something you see not only in schools or colleges but in offices too
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The attitude that ‘mine is better than yours’ or that ‘I am better than you’.|The attitude that ‘mine is better than yours’ or that ‘I am better than you’.
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This is a common phenomenon in social life too. This behavior,|This is a common phenomenon in social life too. This behavior,
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instead of bringing people closer, pushes them apart.|instead of bringing people closer, pushes them apart.
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A person who is insecure feels superior when he makes the other person feel inferior.|A person who is insecure feels superior when he makes the other person feel inferior.
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They belittle or reduce the importance of another person’s contribution to one of insignificance.|They belittle or reduce the importance of another person’s contribution to one of insignificance.
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People who are secure, appreciate and build other people’s self-esteem.|People who are secure, appreciate and build other people’s self-esteem.
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These are the people who listen well and then respond appropriately.|These are the people who listen well and then respond appropriately.
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Discourteous and ill-mannered behavior can also manifest as a big barrier to effective communication.|Discourteous and ill-mannered behavior can also manifest as a big barrier to effective communication.
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Example, One. Constant interruptions.|Example, One. Constant interruptions.
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Two. Not letting the other person complete a sentence.|Two. Not letting the other person complete a sentence.
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Three. Finishing the sentence of the other person.|Three. Finishing the sentence of the other person.
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BAD TIMING|BAD TIMING
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Before making a presentation, always check the receptivity of the other person.|Before making a presentation, always check the receptivity of the other person.
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Do not start your presentation when the prospect is pre- occupied.|Do not start your presentation when the prospect is pre- occupied.
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There are times when a prospect is pre-occupied with many other things and is unable to concentrate while listening to a presentation.|There are times when a prospect is pre-occupied with many other things and is unable to concentrate while listening to a presentation.
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It is much better not to make a presentation at that time.|It is much better not to make a presentation at that time.
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The better thing is to reschedule the appointment or break the preoccupation without offending the other person.|The better thing is to reschedule the appointment or break the preoccupation without offending the other person.
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Preoccupation could also be because of impatience.|Preoccupation could also be because of impatience.
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Your client is running late for an appointment or has to catch a flight would it be advisable to make a presentation at that time? Do you think he would be listening to you?|Your client is running late for an appointment or has to catch a flight would it be advisable to make a presentation at that time? Do you think he...
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The answer, obviously,|The answer, obviously,
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is no.|is no.
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Unfortunately, many salespeople do not recognize or realize that they are imposing themselves on the other person.|Unfortunately, many salespeople do not recognize or realize that they are imposing themselves on the other person.
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The cardinal rule is Never to make a presentation till you have the prospect’s undivided attention.|The cardinal rule is Never to make a presentation till you have the prospect’s undivided attention.
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Why? If he is not listening then why should you make the presentation,|Why? If he is not listening then why should you make the presentation,
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He may keep nodding and you think he is agreeing with you but he is not even interested.|He may keep nodding and you think he is agreeing with you but he is not even interested.
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If you do this, do you think you would end up closing the sale? The answer is no.|If you do this, do you think you would end up closing the sale? The answer is no.
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DON’T LET YOUR TONGUE CUT YOUR THROAT BY SPEAKING TOO MUCH|DON’T LET YOUR TONGUE CUT YOUR THROAT BY SPEAKING TOO MUCH
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Some people are good talkers - their talking ability helps them make a sale.|Some people are good talkers - their talking ability helps them make a sale.
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But they don’t know when to stop. They talk too much. Then, they talk themselves out of the sale.|But they don’t know when to stop. They talk too much. Then, they talk themselves out of the sale.
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Their (talking ability) strength got them in.|Their (talking ability) strength got them in.
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When over-extended, it became a weakness giving too much information right at the beginning of the presentation can confuse the prospect and lead|When over-extended, it became a weakness giving too much information right at the beginning of the presentation can confuse the prospect and lead
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to a lost opportunity.|to a lost opportunity.
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Communication should be clear, concise and done with confidence.|Communication should be clear, concise and done with confidence.
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A casual sentence to start a conversation or the process of building rapport|A casual sentence to start a conversation or the process of building rapport
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should not end up in a socializing session.|should not end up in a socializing session.
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Remember the actual purpose of the visit. You are wasting your time and that of the prospect|Remember the actual purpose of the visit. You are wasting your time and that of the prospect
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Your prospect could get irritated or he may find you entertaining and pleasant but unprofessional|Your prospect could get irritated or he may find you entertaining and pleasant but unprofessional
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The ability to think and make good judgments is crucial.|The ability to think and make good judgments is crucial.
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It means we need to know and trust ourselves to be able to say the right thing at the right time and in the right manner.|It means we need to know and trust ourselves to be able to say the right thing at the right time and in the right manner.
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Developing an instinct and good judgment comes from experience.|Developing an instinct and good judgment comes from experience.
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Your strengths can get you into a sales discussion, but over-extended|Your strengths can get you into a sales discussion, but over-extended
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they can become a liability.|they can become a liability.
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HOW MUCH INFORMATION SHOULD YOU GIVE TO YOUR PROSPECT?|HOW MUCH INFORMATION SHOULD YOU GIVE TO YOUR PROSPECT?
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Do you want to make your prospect an expert in your product? The answer is: no, of course not.|Do you want to make your prospect an expert in your product? The answer is: no, of course not.
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You have put a lot of time and effort in learning your trade.|You have put a lot of time and effort in learning your trade.
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You are not looking to transfer all your knowledge to your client. Why should you?|You are not looking to transfer all your knowledge to your client. Why should you?
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A sales professional's job is to educate the prospect only enough to help him make an intelligent or an informed decision.|A sales professional's job is to educate the prospect only enough to help him make an intelligent or an informed decision.
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Giving too much information is another barrier in sales.|Giving too much information is another barrier in sales.
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In a sales scenario,|In a sales scenario,
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the measure of your performance is the prospect’s decision to purchase.|the measure of your performance is the prospect’s decision to purchase.
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It is the obligation of a salesperson to make sure that the prospect's time is well utilized.|It is the obligation of a salesperson to make sure that the prospect's time is well utilized.
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The prospect has done you a favor by granting you his valuable time.|The prospect has done you a favor by granting you his valuable time.
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I would like to elaborate on why taking written notes is important.|I would like to elaborate on why taking written notes is important.
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It shows seriousness and that you are not relying just on memory alone.|It shows seriousness and that you are not relying just on memory alone.
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The non-caring person hears eight or ten points and thinks he will be able to recall and address all of the issues.|The non-caring person hears eight or ten points and thinks he will be able to recall and address all of the issues.
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It is only human that we may remember most and forget a few. Hence, what have we done?|It is only human that we may remember most and forget a few. Hence, what have we done?
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An incomplete job just analyze the above.|An incomplete job just analyze the above.
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Does this happen? Do people behave like this? The answer is yes.|Does this happen? Do people behave like this? The answer is yes.
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What kind of attitude does it show?|What kind of attitude does it show?
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In my opinion, an unprofessional and non-caring attitude.|In my opinion, an unprofessional and non-caring attitude.
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A caring person would ensure that he takes written notes very carefully and in great detail.|A caring person would ensure that he takes written notes very carefully and in great detail.
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Before leaving, he would summarise and reconfirm that he has not missed out anything.|Before leaving, he would summarise and reconfirm that he has not missed out anything.
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That shows professionalism.|That shows professionalism.
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To me, dealing with people who do not take detailed and careful notes always causes discomfort and raises doubts on their intent and willingness to deliver.|To me, dealing with people who do not take detailed and careful notes always causes discomfort and raises doubts on their intent and willingness to deliver.
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Staying in control the entire time during your sales presentation is crucial.|Staying in control the entire time during your sales presentation is crucial.
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Effective communication will keep you in the driver’s seat.|Effective communication will keep you in the driver’s seat.
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Chpater Nineteen: Positive Communication for Selling. CARDINAL RULE|Chpater Nineteen: Positive Communication for Selling. CARDINAL RULE
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COMMUNICATION: The big barrier in selling is the communication barrier.|COMMUNICATION: The big barrier in selling is the communication barrier.
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The biggest communication barrier is the difference in the perceptions of the buyer and the salesperson.|The biggest communication barrier is the difference in the perceptions of the buyer and the salesperson.
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If the salesperson has good persuasion skills then he can make the buyer perceive things his way.|If the salesperson has good persuasion skills then he can make the buyer perceive things his way.
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Persuasion is defined as the ability to influence or change a person’s belief system.|Persuasion is defined as the ability to influence or change a person’s belief system.
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In order to do his job with integrity and authenticity, a good salesperson needs to be very clear about:|In order to do his job with integrity and authenticity, a good salesperson needs to be very clear about:
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Four. A lack of knowledge and commitment can result in miscommunication.|Four. A lack of knowledge and commitment can result in miscommunication.
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We communicate all the time either through words, silence or through actions.|We communicate all the time either through words, silence or through actions.
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Non-verbal communication:|Non-verbal communication:
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A professional must become aware of both verbal and non-verbal communication.|A professional must become aware of both verbal and non-verbal communication.
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Dr. Albert Mehrabian did a study and came to the conclusion that fifty-five per cent of our communication is non-verbal,|Dr. Albert Mehrabian did a study and came to the conclusion that fifty-five per cent of our communication is non-verbal,
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thirty-eight per cent is the tone of voice and only seven per cent is verbal.|thirty-eight per cent is the tone of voice and only seven per cent is verbal.
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Guess which one we give the most importance to?|Guess which one we give the most importance to?
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verbal. The salesperson should listen to words and feelings and observe if there is a congruence or mismatch in the verbal and non-verbal communication.|verbal. The salesperson should listen to words and feelings and observe if there is a congruence or mismatch in the verbal and non-verbal communication.
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Whenever there is a contradiction between verbal and non-verbal, which one should we believe?|Whenever there is a contradiction between verbal and non-verbal, which one should we believe?
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The answer is ‘non- verbal’, because the non-verbal is a reflex action arising from the subconscious.|The answer is ‘non- verbal’, because the non-verbal is a reflex action arising from the subconscious.
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The communicator is not aware that it is happening.|The communicator is not aware that it is happening.
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For instance, the communicator may be saying, ‘I’m very interested in what you are saying,’|For instance, the communicator may be saying, ‘I’m very interested in what you are saying,’
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