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and the profession.|and the profession.
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Even though the sales profession is driven by short term rewards of bonuses and commissions,|Even though the sales profession is driven by short term rewards of bonuses and commissions,
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ethical professionals are driven first by integrity and second by commission.|ethical professionals are driven first by integrity and second by commission.
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Their priorities are clear. They don’t trade their integrity for commission.|Their priorities are clear. They don’t trade their integrity for commission.
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Just like a good doctor makes money by serving society, similarly a good sales professional serves society and also protects his self-interest.|Just like a good doctor makes money by serving society, similarly a good sales professional serves society and also protects his self-interest.
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Giving medicine to the sick is humanity.|Giving medicine to the sick is humanity.
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but making people sick just to sell your medicine is inhuman, and unethical. How do the dishonest justify their behavior? What could be the reason for it?|but making people sick just to sell your medicine is inhuman, and unethical. How do the dishonest justify their behavior? What could be the reason for it?
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Is it that: The world is highly competitive - leading to unethical behavior.|Is it that: The world is highly competitive - leading to unethical behavior.
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People are looking for short-term gains only -|People are looking for short-term gains only -
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values have been degraded.|values have been degraded.
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People keep redefining their values, transaction to transaction.|People keep redefining their values, transaction to transaction.
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There is too much individualism Money is the only measure of success.|There is too much individualism Money is the only measure of success.
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Winning at any cost is the only important thing.|Winning at any cost is the only important thing.
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People claim that values are relative, they redefine values to suit themselves.|People claim that values are relative, they redefine values to suit themselves.
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If ever they get caught, the remorse is not for ‘why did I do wrong?’ but ‘why did I get caught?’|If ever they get caught, the remorse is not for ‘why did I do wrong?’ but ‘why did I get caught?’
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Everyone else is doing it.|Everyone else is doing it.
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It was a minor theft or a small lie.|It was a minor theft or a small lie.
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I needed some money for home. I feel none of the above are reasons enough to stoop to deception and cheating.|I needed some money for home. I feel none of the above are reasons enough to stoop to deception and cheating.
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There are examples of unethical behavior in every profession, such as:|There are examples of unethical behavior in every profession, such as:
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Surgeons perform unnecessary surgeries to enhance their billing.|Surgeons perform unnecessary surgeries to enhance their billing.
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Doctors don’t pay attention, because they don’t have time. Lawyers take dates just to keep billing.|Doctors don’t pay attention, because they don’t have time. Lawyers take dates just to keep billing.
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Teachers have time pressure but that does not justify improper grading of student papers.|Teachers have time pressure but that does not justify improper grading of student papers.
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Bumper crops do not justify a farmer using excessive and harmful pesticides.|Bumper crops do not justify a farmer using excessive and harmful pesticides.
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Billing is not based on the time spent but on how much can be extracted from the client.|Billing is not based on the time spent but on how much can be extracted from the client.
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Which profession does not require dealing with pressures and making value-based choices?|Which profession does not require dealing with pressures and making value-based choices?
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Who is not faced with the temptation to make extra money or spend more time with the family?|Who is not faced with the temptation to make extra money or spend more time with the family?
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We face temptations, both at work and at home, of different kinds and in different directions.|We face temptations, both at work and at home, of different kinds and in different directions.
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Good sales professionals realize that they are not only selling their products or services,|Good sales professionals realize that they are not only selling their products or services,
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but that sales come with a commitment of integrity towards all parties.|but that sales come with a commitment of integrity towards all parties.
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There is a reciprocal relationship between the individual and the organization,|There is a reciprocal relationship between the individual and the organization,
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sales and service because the actions of one impact the other.|sales and service because the actions of one impact the other.
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Where does one pick up unethical behavior? There can be many sources: Unethical manager and unethical company culture.|Where does one pick up unethical behavior? There can be many sources: Unethical manager and unethical company culture.
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Parents may not be good role models.|Parents may not be good role models.
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Unethical messages through media and advertising the system that does not integrate ethical practices with sales practices.|Unethical messages through media and advertising the system that does not integrate ethical practices with sales practices.
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A system that rewards only results, even unethical.|A system that rewards only results, even unethical.
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A salesperson was interviewed and asked, ‘Do you waste time, come late and gossip at work?’|A salesperson was interviewed and asked, ‘Do you waste time, come late and gossip at work?’
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The applicant replied, ‘No sir, but Iam a quick learner.’|The applicant replied, ‘No sir, but Iam a quick learner.’
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WHEN YOUR ACTIONS ARE IN CONFLICT WITH YOUR VALUES IT CAUSES TURMOIL|WHEN YOUR ACTIONS ARE IN CONFLICT WITH YOUR VALUES IT CAUSES TURMOIL
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WHICH IS A CAUSE FOR FAILURE|WHICH IS A CAUSE FOR FAILURE
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Two. Do you exaggerate claims about your products? yes or no|Two. Do you exaggerate claims about your products? yes or no
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Three. Do you degrade your competitor to make a sale? yes or no|Three. Do you degrade your competitor to make a sale? yes or no
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Four. Do you fudge or cheat on your expense account or time sheet? yes or no|Four. Do you fudge or cheat on your expense account or time sheet? yes or no
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Five. Would you feel uncomfortable if you are carefully audited?|Five. Would you feel uncomfortable if you are carefully audited?
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yes or no|yes or no
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Six. do you feel making a sale is more important than goodwill?|Six. do you feel making a sale is more important than goodwill?
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Yes or no. Seven. do you or your company practice making money by hook or by crook?|Yes or no. Seven. do you or your company practice making money by hook or by crook?
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yes or no|yes or no
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Eight. Do you think it okay to make a profit dishonestly when you know you will not get caught? yes or no|Eight. Do you think it okay to make a profit dishonestly when you know you will not get caught? yes or no
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Nine. do you think values are subjective and there are no rights or wrongs in life?|Nine. do you think values are subjective and there are no rights or wrongs in life?
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If your answer is ‘Yes’ to any of the above questions, it is just a matter of time before you get into trouble.|If your answer is ‘Yes’ to any of the above questions, it is just a matter of time before you get into trouble.
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Don’t we face ethical dilemmas every day?|Don’t we face ethical dilemmas every day?
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Is your conscience a guide or an accomplice?|Is your conscience a guide or an accomplice?
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Does your internal voice give you the right direction?|Does your internal voice give you the right direction?
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In order to clarify your values, ask yourself the following questions: .|In order to clarify your values, ask yourself the following questions: .
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One. Who would be hurt by my actions? Two. Would I like someone to treat me this way? Three.Would I be proud of my behavior or actions?|One. Who would be hurt by my actions? Two. Would I like someone to treat me this way? Three.Would I be proud of my behavior or actions?
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Four. Would I rise or fall in my own eyes/esteem?|Four. Would I rise or fall in my own eyes/esteem?
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Five. would my mother be proud of me?|Five. would my mother be proud of me?
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Eight. Think - Does my action help or hurt me, my family, company or my customer?|Eight. Think - Does my action help or hurt me, my family, company or my customer?
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Abraham Lincoln came from a poor family and eventually became a very successful practicing attorney.|Abraham Lincoln came from a poor family and eventually became a very successful practicing attorney.
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Once a case came to him and after he looked at the facts, he said,|Once a case came to him and after he looked at the facts, he said,
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“Technically OK, but ethically not OK I will not take your case.’|“Technically OK, but ethically not OK I will not take your case.’
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The man said, ‘I am willing to pay your fees.’ Lincoln said, ‘Fees is not the issue, because knowing the facts that I do when I am arguing your case in front of the judge, all the time at the back of my mind I will keep saying to myself:|The man said, ‘I am willing to pay your fees.’ Lincoln said, ‘Fees is not the is...
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Lincoln you are a liar, Lincoln you are a liar.|Lincoln you are a liar, Lincoln you are a liar.
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I cannot live with myself’|I cannot live with myself’
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The above example reinforces my belief that cheats and crooks only learn the tricks but not the trade. They make money at the cost of selling their souls.|The above example reinforces my belief that cheats and crooks only learn the tricks but not the trade. They make money at the cost of selling their souls.
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A good professional lives by the principles of ethical selling. To him goodwill and conscience are priceless and can never be weighed against money or commissions.|A good professional lives by the principles of ethical selling. To him goodwill and conscience are priceless and can never be weighed against money or commi...
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Crooks don’t mind compromising goodwill for ulterior motives, while good professionals would prefer to walk away from business that tarnishes goodwill.|Crooks don’t mind compromising goodwill for ulterior motives, while good professionals would prefer to walk away from business that tarnishes goodwill.
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Good sales professionals sell products and services, they sell their professional time but not their conscience.|Good sales professionals sell products and services, they sell their professional time but not their conscience.
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were also great salespeople.|were also great salespeople.
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They sold their ideas to the world and the masses started supporting them.|They sold their ideas to the world and the masses started supporting them.
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They spoke from their hearts and not just their mouths Their words carried weight because their foundations were based on principles of integrity.|They spoke from their hearts and not just their mouths Their words carried weight because their foundations were based on principles of integrity.
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Hence, their convictions came out as very strong.|Hence, their convictions came out as very strong.
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Because of each one’s exceptional selling ability, they created a consensus and changed history for the better.|Because of each one’s exceptional selling ability, they created a consensus and changed history for the better.
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Principles have existed since eternity. They were here before we came. They will be here after we are gone.|Principles have existed since eternity. They were here before we came. They will be here after we are gone.
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If you asked the greatest professionals in the world how they would describe themselves in one word,|If you asked the greatest professionals in the world how they would describe themselves in one word,
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that word would be, ‘UNSTOPPABLE’.|that word would be, ‘UNSTOPPABLE’.
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This book puts you on the path to being unstoppable.|This book puts you on the path to being unstoppable.
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Become Unstoppable and Sell Your Way to Success.|Become Unstoppable and Sell Your Way to Success.
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