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What makes this interaction unprofessional? The staff member did not even care to: Take the name and contact number of the caller.|What makes this interaction unprofessional? The staff member did not even care to: Take the name and contact number of the caller.
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Try to find out the reason for non-availability in a tactful way.|Try to find out the reason for non-availability in a tactful way.
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It never occurred to him that he should get to the cause of the problem in order to prevent such future happenings.|It never occurred to him that he should get to the cause of the problem in order to prevent such future happenings.
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The above behavior shows: Indifference, Lack of responsibility, Lack of integrity.|The above behavior shows: Indifference, Lack of responsibility, Lack of integrity.
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Lack of feeling of belonging, dishonesty towards both customer as well as the organisation.|Lack of feeling of belonging, dishonesty towards both customer as well as the organisation.
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No pride in performance, loss of revenue to the organization.|No pride in performance, loss of revenue to the organization.
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Most important, loss of goodwill of the organisation.|Most important, loss of goodwill of the organisation.
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A good professional would have noted the name, contact number and address of the caller.|A good professional would have noted the name, contact number and address of the caller.
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Organized to send the book upon ensuring that the investment shall be taken care of.|Organized to send the book upon ensuring that the investment shall be taken care of.
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Offered the customer all other books and products. Immediately informed his management about the situation.|Offered the customer all other books and products. Immediately informed his management about the situation.
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Addressed the larger issue internally, and through the publishers, to avoid such problems in the future everywhere.|Addressed the larger issue internally, and through the publishers, to avoid such problems in the future everywhere.
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The customer would have been satisfied, the company would have made a sale and the salesperson would have done his job. It would have ended up being a profitable transaction for all parties.|The customer would have been satisfied, the company would have made a sale and the salesperson would have done his job. It would ...
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WHAT IF YOU DON’T HAVE THE ANSWER?|WHAT IF YOU DON’T HAVE THE ANSWER?
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If the prospect asks a question that you don’t have an answer to, a dishonest person tries to make up an answer to show how smart he is.|If the prospect asks a question that you don’t have an answer to, a dishonest person tries to make up an answer to show how smart he is.
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A good professional on the other hand only says: One.|A good professional on the other hand only says: One.
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“I will get back to you tomorrow evening by five p.m.’|“I will get back to you tomorrow evening by five p.m.’
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Four. A good salesperson would be specific, committed, and not say, ‘I will get back to you as soon as possible or I will try to get the answer for you.|Four. A good salesperson would be specific, committed, and not say, ‘I will get back to you as soon as possible or I will try to get the answer for you.
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I should be able to get it in a day or two, or you can call and check with me later.|I should be able to get it in a day or two, or you can call and check with me later.
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Such statements raise doubts, and hence weaken the salesperson’s and their organization’s position and credibility.|Such statements raise doubts, and hence weaken the salesperson’s and their organization’s position and credibility.
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Vague answers show indifference and a lack of commitment.|Vague answers show indifference and a lack of commitment.
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A good professional always looks for an opportunity to build the other person’s self-esteem.|A good professional always looks for an opportunity to build the other person’s self-esteem.
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One simple and easy way is to give sincere appreciation or a compliment to the prospect.|One simple and easy way is to give sincere appreciation or a compliment to the prospect.
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by saying something like, “That’s a very good question,’|by saying something like, “That’s a very good question,’
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or “Thank you for asking,’ or ‘I am glad you asked’.|or “Thank you for asking,’ or ‘I am glad you asked’.
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Once you say that that’s a good question, the next time he asks another question, if you don’t say it is a good question,|Once you say that that’s a good question, the next time he asks another question, if you don’t say it is a good question,
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does it mean it is a bad question?|does it mean it is a bad question?
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Do you always say, “That’s a good question,’ each time after the prospect asks a question?|Do you always say, “That’s a good question,’ each time after the prospect asks a question?
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Don’t oversell yourself, your product or your company.|Don’t oversell yourself, your product or your company.
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If you are demonstrating a product, it is generally a good idea to always let the customer use as many sensory factors as you can|If you are demonstrating a product, it is generally a good idea to always let the customer use as many sensory factors as you can
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There is an old saying, “The proof of the pudding is in the eating,” which stands true universally.|There is an old saying, “The proof of the pudding is in the eating,” which stands true universally.
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That is why many people give samples for touching and tasting.|That is why many people give samples for touching and tasting.
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When the prospect likes the sample then they want more of it.|When the prospect likes the sample then they want more of it.
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Be careful, give only enough to give a taste for evaluation purposes, not to satisfy hunger.|Be careful, give only enough to give a taste for evaluation purposes, not to satisfy hunger.
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It gives the prospect a level of comfort.|It gives the prospect a level of comfort.
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LOGISTICS: Always make an effort to have your prospect sit next to you rather than opposite you.|LOGISTICS: Always make an effort to have your prospect sit next to you rather than opposite you.
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Generally, sitting opposite may subconsciously appear conflicting or confrontational,|Generally, sitting opposite may subconsciously appear conflicting or confrontational,
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but sitting next to the prospect sends the message that we are both on the same team. It shows togetherness.|but sitting next to the prospect sends the message that we are both on the same team. It shows togetherness.
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Preferably, have the client sit to your right,|Preferably, have the client sit to your right,
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though it is not crucial.|though it is not crucial.
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UP-SELLING AND CROSS SELLING|UP-SELLING AND CROSS SELLING
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Cross Sell means selling other items from your menu.|Cross Sell means selling other items from your menu.
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Cross Sell and Up sell can only take place once the buyer has expressed his trust in you|Cross Sell and Up sell can only take place once the buyer has expressed his trust in you
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by making the first purchase.|by making the first purchase.
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After the seller has consolidated the first sale, then, it is his obligation to both cross sell|After the seller has consolidated the first sale, then, it is his obligation to both cross sell
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and up sell by providing increased benefits to the buyer|and up sell by providing increased benefits to the buyer
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by offering the total menu of your products and optimizing revenue to the organization.|by offering the total menu of your products and optimizing revenue to the organization.
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Cross selling and up selling is not over selling.|Cross selling and up selling is not over selling.
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Typically, many people call up our office asking for information on the program, availability and price.|Typically, many people call up our office asking for information on the program, availability and price.
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Our sales executive finds out more about the customer’s needs through skillful factfinding,|Our sales executive finds out more about the customer’s needs through skillful factfinding,
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In order for professionals to maximize the revenue from a customer, they need to understand the following,|In order for professionals to maximize the revenue from a customer, they need to understand the following,
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and in particular,|and in particular,
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have this information on their fingertips and be able to articulate it clearly|have this information on their fingertips and be able to articulate it clearly
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as they are nearing the completion of a sale:|as they are nearing the completion of a sale:
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The relationship between different products that the company sells.|The relationship between different products that the company sells.
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If a customer typically has a need for one, what else might he be looking to buy at the same time or soon afterwards?|If a customer typically has a need for one, what else might he be looking to buy at the same time or soon afterwards?
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Can the additional products be sold without hurting the first sale?|Can the additional products be sold without hurting the first sale?
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Don’t assume that the customer knows your range of products. Imagine if the customer buys only fifty per cent of what he could have bought or needed,|Don’t assume that the customer knows your range of products. Imagine if the customer buys only fifty per cent of what he could have bought or needed,
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then you have undersold and done a disservice to the buyer and your company.|then you have undersold and done a disservice to the buyer and your company.
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He may later think that you have not done your job because you did not explain what he was required to do, in order to complete the purchase.|He may later think that you have not done your job because you did not explain what he was required to do, in order to complete the purchase.
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Good professionals always need to think in terms of satisfying customer’s needs and wants.|Good professionals always need to think in terms of satisfying customer’s needs and wants.
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One should ensure that the prospect is entirely comfortable with the first purchase before offering the second one.|One should ensure that the prospect is entirely comfortable with the first purchase before offering the second one.
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By extending the discussion onto other products, he might even lose the first purchase.|By extending the discussion onto other products, he might even lose the first purchase.
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CROSS SELL|CROSS SELL
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Increase the ticket size of your sale, For Example:|Increase the ticket size of your sale, For Example:
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selling a superior model with greater utility at a higher price this is where the sales professional seeks to sell a different, but related product to the customer,|selling a superior model with greater utility at a higher price this is where the sales professional seeks to sell a different, but related product to the ...
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alongside the first one.|alongside the first one.
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For example, when training programs are held in five different locations, a good professional would sell multiple locations by cross selling.|For example, when training programs are held in five different locations, a good professional would sell multiple locations by cross selling.
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Another example of cross selling is:|Another example of cross selling is:
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‘You're really going to enjoy this bike, Mr Prospect It'll enhance your experience if you own a set of front/ rear lights and a safety helmet.|‘You're really going to enjoy this bike, Mr Prospect It'll enhance your experience if you own a set of front/ rear lights and a safety helmet.
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For a small investment of twenty three dollars, you would want them both, wouldn’t you? UP-SELLING:|For a small investment of twenty three dollars, you would want them both, wouldn’t you? UP-SELLING:
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Increase the ticket size of your sale, For Example:|Increase the ticket size of your sale, For Example:
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selling a superior model with greater utility at a higher price.|selling a superior model with greater utility at a higher price.
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You go to a bank to open a current account a good sales professional, after opening the current account, would offer the bank’s other services|You go to a bank to open a current account a good sales professional, after opening the current account, would offer the bank’s other services
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such as safety deposit box, savings account, fixed deposit, etc.|such as safety deposit box, savings account, fixed deposit, etc.
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This is called up-selling.|This is called up-selling.
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Generally, the most appropriate time to cross sell or up-sell is immediately after you have made your first sale.|Generally, the most appropriate time to cross sell or up-sell is immediately after you have made your first sale.
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This is because your credibility has been established and the additional advantage comes at a very low incremental outlay.|This is because your credibility has been established and the additional advantage comes at a very low incremental outlay.
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Multiply your sales and create more win-win successes|Multiply your sales and create more win-win successes
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by up-selling and cross selling.|by up-selling and cross selling.
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All good transactions are based on the principle of Win Win.|All good transactions are based on the principle of Win Win.
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Generally, buyers try to get the best value for money. Hence, they start by attempting to negotiate.|Generally, buyers try to get the best value for money. Hence, they start by attempting to negotiate.
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There is a difference between negotiation and haggling:|There is a difference between negotiation and haggling:
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whereas haggling ends up being perceived by both parties, as a losing proposition.|whereas haggling ends up being perceived by both parties, as a losing proposition.
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It results in discontentment and sour relationships.|It results in discontentment and sour relationships.
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For all future dealings both parties remain permanently on guard.|For all future dealings both parties remain permanently on guard.
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For example, in a car sale/purchase, the sticker price is the starting point for both parties.|For example, in a car sale/purchase, the sticker price is the starting point for both parties.
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The buyer asks, ‘What better can you do?’ and the seller says,|The buyer asks, ‘What better can you do?’ and the seller says,
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‘That is the best I can do.’ They are both testing each other and now the process starts about who is going to melt first.|‘That is the best I can do.’ They are both testing each other and now the process starts about who is going to melt first.
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The buyer starts by either reducing the price or asking for accessories and the seller wants to hold on,|The buyer starts by either reducing the price or asking for accessories and the seller wants to hold on,
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but gives in a little.|but gives in a little.
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The buyer haggles and gets some more the seller haggles and gives in a little more and eventually they|The buyer haggles and gets some more the seller haggles and gives in a little more and eventually they
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strike a bargain somewhere.|strike a bargain somewhere.
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and the seller feels he gave away too much. Both parties end up dissatisfied this is lose-lose.|and the seller feels he gave away too much. Both parties end up dissatisfied this is lose-lose.
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If this is the starting point, how long will this relationship last?|If this is the starting point, how long will this relationship last?
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Once in Nigeria, I was doing a program for Lufthansa, which happens to be one of my clients.|Once in Nigeria, I was doing a program for Lufthansa, which happens to be one of my clients.
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While I was there, I went to a flea market with my host to purchase some local handicrafts.|While I was there, I went to a flea market with my host to purchase some local handicrafts.
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This way the vendor wouldn’t know that I liked it and he could bargain on the price favourably.|This way the vendor wouldn’t know that I liked it and he could bargain on the price favourably.
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The conversation went as follows: Friend: Look, we are serious about buying this product. What is your price? Vendor: hundred dollars.|The conversation went as follows: Friend: Look, we are serious about buying this product. What is your price? Vendor: hundred dollars.
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Friend: That is your price? Give me a better price.|Friend: That is your price? Give me a better price.
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(No counter offer was made.) Vendor: Ninety-fivedollars. Friend:|(No counter offer was made.) Vendor: Ninety-fivedollars. Friend:
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