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Go after the hot leads first, then the lukewarm and then the cold.|Go after the hot leads first, then the lukewarm and then the cold.
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This sets priorities Don’t waste too much time on the one off “pie in the sky’ big sale.|This sets priorities Don’t waste too much time on the one off “pie in the sky’ big sale.
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My manager always cautioned me that a big sale should always be treated as a bonus.|My manager always cautioned me that a big sale should always be treated as a bonus.
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If the big sale happens, it is a lottery. If it doesn’t, do not lose your bread and butter for an imaginary feast.|If the big sale happens, it is a lottery. If it doesn’t, do not lose your bread and butter for an imaginary feast.
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What I mean is that many times, people keep looking for the big sale to become millionaires overnight.|What I mean is that many times, people keep looking for the big sale to become millionaires overnight.
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What they don’t realize is that it may not happen at all.|What they don’t realize is that it may not happen at all.
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Three. Don’t allow unscheduled visitors to drop in|Three. Don’t allow unscheduled visitors to drop in
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These are people who don’t do their own job and like to waste other people’s time.|These are people who don’t do their own job and like to waste other people’s time.
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If you ask them what brings them to you they will say, ‘I just dropped in to say hello and have a cup of tea with you.’ They will waste an hour and they think they sat for only five minutes with you.|If you ask them what brings them to you they will say, ‘I just dropped in to say hello and have a cup of tea with you.’ ...
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Is that what we are getting paid for? In a situation like this, they are not at fault; in fact, they come in only if you allow them.|Is that what we are getting paid for? In a situation like this, they are not at fault; in fact, they come in only if you allow them.
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It only shows that you lack commitment yourself.|It only shows that you lack commitment yourself.
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Four. don’t make unnecessary friendly calls and waste other people’s time as well as yours|Four. don’t make unnecessary friendly calls and waste other people’s time as well as yours
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If you have time in your schedule between meetings,|If you have time in your schedule between meetings,
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Think about how you can efficiently meet new prospects and do some fact-finding.|Think about how you can efficiently meet new prospects and do some fact-finding.
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Five. Through your actions, always let your customer know you respect their time.|Five. Through your actions, always let your customer know you respect their time.
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Always confirm your appointments in advance. Why?|Always confirm your appointments in advance. Why?
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Because it prevents wastage of both yours and the other person’s time.|Because it prevents wastage of both yours and the other person’s time.
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Six. Have a good night’s sleep.|Six. Have a good night’s sleep.
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A well-rested body and mind function energetically the next day It will help you increase productivity and will give your prospects a better vibe.|A well-rested body and mind function energetically the next day It will help you increase productivity and will give your prospects a better vibe.
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Seven. Keep yourself physically fit.|Seven. Keep yourself physically fit.
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Eat|Eat
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Paperwork and follow-up are two things that salespeople find difficult to handle However, without a logical follow-up system, there is no way we can stay in the profession successfully.|Paperwork and follow-up are two things that salespeople find difficult to handle However, without a logical follow-up system, there is...
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The following filing system worked well for me|The following filing system worked well for me
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Create thirty-one files dated one to thirty-one and when follow-up is required, put it on the appropriate file.|Create thirty-one files dated one to thirty-one and when follow-up is required, put it on the appropriate file.
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When follow-up is required after talking to a potential client or after sending a proposal, if it is not done the sale may be lost and time wasted.|When follow-up is required after talking to a potential client or after sending a proposal, if it is not done the sale may be lost and time wasted.
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If they are followed up after too long, the client might have forgotten this would put the salesperson out of business.|If they are followed up after too long, the client might have forgotten this would put the salesperson out of business.
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Relying on memory alone is a recipe for disaster.|Relying on memory alone is a recipe for disaster.
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Hence, it is crucial to develop your own external memory jogger system that would ensure a timely follow-up.|Hence, it is crucial to develop your own external memory jogger system that would ensure a timely follow-up.
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The key word here is external whether it is a dairy,|The key word here is external whether it is a dairy,
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Planner or a prioritized carry forward to-do list or a color-coded chart, or whatever you are comfortable with phone, laptop, etc,|Planner or a prioritized carry forward to-do list or a color-coded chart, or whatever you are comfortable with phone, laptop, etc,
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it must be a fool-proof system in writing.|it must be a fool-proof system in writing.
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Nine. Utilizing unproductive time|Nine. Utilizing unproductive time
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Convert waiting time from wasted time to productive time.|Convert waiting time from wasted time to productive time.
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Good professionals utilize this time in listening to motivational messages or reading a book that would enhance their knowledge.|Good professionals utilize this time in listening to motivational messages or reading a book that would enhance their knowledge.
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I used to rehearse my presentation while driving.|I used to rehearse my presentation while driving.
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If you drive three hours a day and listen to an educational/ motivational CD,|If you drive three hours a day and listen to an educational/ motivational CD,
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even with two hundred working days, one could get 600 hours of education in one year which is probably more than many post-graduate programmes.|even with two hundred working days, one could get 600 hours of education in one year which is probably more than many post-graduate programmes.
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You could probably end up with knowledge equivalent to a university graduate or post graduate.|You could probably end up with knowledge equivalent to a university graduate or post graduate.
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A good business operation certainly needs to consider the relationship of time, revenue and profitability.|A good business operation certainly needs to consider the relationship of time, revenue and profitability.
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This is where the eighty-twenty rules come into play.|This is where the eighty-twenty rules come into play.
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One needs to identify the accounts with the most potential and apportion time, based on return on an investment, to be able to generate profit|One needs to identify the accounts with the most potential and apportion time, based on return on an investment, to be able to generate profit
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not to be confused with|not to be confused with
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‘the big sale’|‘the big sale’
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A good sales professional should ensure that he optimizes selling time rather than getting into time-consuming administrative functions.|A good sales professional should ensure that he optimizes selling time rather than getting into time-consuming administrative functions.
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Probably,|Probably,
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most salespeople, especially managers, spend twenty per cent of their time on revenue generation and eighty per cent on administrative functions.|most salespeople, especially managers, spend twenty per cent of their time on revenue generation and eighty per cent on administrative functions.
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This should be reversed.|This should be reversed.
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Do the right thing first time, every time.|Do the right thing first time, every time.
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Two. Invest eighty percent of your time on revenue generation.|Two. Invest eighty percent of your time on revenue generation.
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If you observe the way people walk, some walk briskly and others drag their feet.|If you observe the way people walk, some walk briskly and others drag their feet.
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The person walking briskly knows exactly where he is going and by when he has to reach there.|The person walking briskly knows exactly where he is going and by when he has to reach there.
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The person who is dragging his feet is going nowhere.|The person who is dragging his feet is going nowhere.
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One makes things happen and the other is waiting for things to happen. One is living and the other is marking time.|One makes things happen and the other is waiting for things to happen. One is living and the other is marking time.
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YOUR TIME/LIFE CONTROL SHEET|YOUR TIME/LIFE CONTROL SHEET
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Maintain a time log for the next seven days to identify your current usage and wastage of time.|Maintain a time log for the next seven days to identify your current usage and wastage of time.
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Do it in the slot of thirty minutes as follows:|Do it in the slot of thirty minutes as follows:
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Evaluate the above, to identify the five productive things you want to do more of and five unproductive things that you want to avoid.|Evaluate the above, to identify the five productive things you want to do more of and five unproductive things that you want to avoid.
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An organized schedule has a pay-off an unorganized schedule you have to pay for.|An organized schedule has a pay-off an unorganized schedule you have to pay for.
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Effective time management is a commitment that needs self-discipline. Planning daily activities shows professionalism.|Effective time management is a commitment that needs self-discipline. Planning daily activities shows professionalism.
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People who are goal-oriented have a competitive advantage over others.|People who are goal-oriented have a competitive advantage over others.
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If you are a long-term player and want to succeed as a professional,|If you are a long-term player and want to succeed as a professional,
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is the recipe for success.|is the recipe for success.
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We all have a waiting time in life - winners wait for their destination and losers wait for their destiny.|We all have a waiting time in life - winners wait for their destination and losers wait for their destiny.
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Chapter Thirty - Ethics|Chapter Thirty - Ethics
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CARDINAL RULE: Telling the truth of front is a lot easier than apologizing for the lies later.|CARDINAL RULE: Telling the truth of front is a lot easier than apologizing for the lies later.
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We practice values because we believe in them,|We practice values because we believe in them,
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and it comes back to the principle that there are things in life that we would or would not do even if no one is watching.|and it comes back to the principle that there are things in life that we would or would not do even if no one is watching.
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It is crucial to remember that ‘unethical people bring discredit to everything and everyone associated with them,|It is crucial to remember that ‘unethical people bring discredit to everything and everyone associated with them,
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regardless of their profession.’|regardless of their profession.’
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They are afraid of getting caught.|They are afraid of getting caught.
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Their integrity changes based on the risk and reward ratio.|Their integrity changes based on the risk and reward ratio.
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If the rewards are great and the risk is low, they may be dishonest a person may be honest or dishonest based on the stakes that are involved.|If the rewards are great and the risk is low, they may be dishonest a person may be honest or dishonest based on the stakes that are involved.
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Someone who may be honest for a hundred dollars or a thousand dollars may become dishonest for a million or more.|Someone who may be honest for a hundred dollars or a thousand dollars may become dishonest for a million or more.
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It shows that integrity is missing and they are ready to sell their conscience based on price.|It shows that integrity is missing and they are ready to sell their conscience based on price.
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A good professional makes his conscience and values his guiding principles.|A good professional makes his conscience and values his guiding principles.
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Every behavior and transaction is guided by those principles and that becomes his philosophy.|Every behavior and transaction is guided by those principles and that becomes his philosophy.
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His philosophy works as a lighthouse or North Star and helps guide and navigate him in the right direction and towards the right destination.|His philosophy works as a lighthouse or North Star and helps guide and navigate him in the right direction and towards the right destination.
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A good professional does not have different moral standards for different situations In other words, his morality doesn’t change from person to person and situation to situation.|A good professional does not have different moral standards for different situations In other words, his morality doesn’t change from person ...
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Misrepresentation of facts or misrepresentation of any kind.|Misrepresentation of facts or misrepresentation of any kind.
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Two. Offering inducement under the table or giving expensive gifts to influence decisions (bribing).|Two. Offering inducement under the table or giving expensive gifts to influence decisions (bribing).
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Three. Using company assets for personal use or misuse of company’s assets in any form.|Three. Using company assets for personal use or misuse of company’s assets in any form.
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Four. Theft of data or theft of technology.|Four. Theft of data or theft of technology.
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Eight. Giving false sales reports.|Eight. Giving false sales reports.
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Nine. Concealing facts - not giving pertinent information to the customer.|Nine. Concealing facts - not giving pertinent information to the customer.
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Example: the client feels after the purchase that had he known this information before the purchase, his decision would have been different.This is concealment|Example: the client feels after the purchase that had he known this information before the purchase, his decision would have been different.This is concealment
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There is a world of difference between reputation and character.|There is a world of difference between reputation and character.
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Reputation is what other people think of us, character is what we know who we are,|Reputation is what other people think of us, character is what we know who we are,
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and they could be two totally different things.|and they could be two totally different things.
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Example, some people are honest because they don’t want to get caught while telling lies.|Example, some people are honest because they don’t want to get caught while telling lies.
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They are doing the right thing for the wrong reason. They are only building a reputation of honesty, but the question is, ‘Are they really honest?’|They are doing the right thing for the wrong reason. They are only building a reputation of honesty, but the question is, ‘Are they really honest?’
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The answer is, ‘No’ Some people are honest because they believe it is the right thing to do.|The answer is, ‘No’ Some people are honest because they believe it is the right thing to do.
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They are doing the right thing for the right reason.|They are doing the right thing for the right reason.
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This is called Character.|This is called Character.
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Character is what we would do or not do even if we knew we would not get caught or even if no one is watching.|Character is what we would do or not do even if we knew we would not get caught or even if no one is watching.
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A salesperson has many responsibilities to himself, his family, the organization,|A salesperson has many responsibilities to himself, his family, the organization,
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customers and society.|customers and society.
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A salesperson’s obligations are: One.Economic obligation - In order to honorably discharge his obligation, a salesperson must be economically profitable to himself, his company|A salesperson’s obligations are: One.Economic obligation - In order to honorably discharge his obligation, a salesperson must be economically p...
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and to his customer.|and to his customer.
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Two. Legal obligation - Ensuring that he discharges his obligation legally.|Two. Legal obligation - Ensuring that he discharges his obligation legally.
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Three. Moral obligation - He should behave ethically in all his dealings with everyone. Ethical behavior is not a strategy, but a way of life.|Three. Moral obligation - He should behave ethically in all his dealings with everyone. Ethical behavior is not a strategy, but a way of life.
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