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31200 | Republicans still don’t know how to talk to young voters online
That gap in digital fluency is most apparent in the way politicians approach new platforms. In 2020, Ocasio-Cortez encouraged viewers to vote in the upcoming presidential election by inviting the most popular streamers to play the pandemic’s most popular game on her newly launched Twitch channel. Her “Among Us” stream, which featured creators like Pokimane, Hasan Piker, Corpse Husband, Mxmtoon and other Twitch celebrities, was one of the most viewed streams in the site’s history. Ocasio-Cortez has hosted multiple wildly successful streams since, from charity fundraising streams to discussing labor issues with viewers.
Rep. Matt Gaetz (R-FL) famously struggled with his own Twitch debut. Last year, he launched his channel with a 30-minute diatribe about the January. 6 Capitol riot, featuring former Trump speechwriter Darren Beattie. The stream peaked at just six live viewers. He left his chat room open when he finally went offline, which allowed Twitch users to bombard his channel with ASCII dicks. |
31201 | Republicans still don’t know how to talk to young voters online
Her “Among Us” stream, which featured creators like Pokimane, Hasan Piker, Corpse Husband, Mxmtoon and other Twitch celebrities, was one of the most viewed streams in the site’s history. Ocasio-Cortez has hosted multiple wildly successful streams since, from charity fundraising streams to discussing labor issues with viewers.
Rep. Matt Gaetz (R-FL) famously struggled with his own Twitch debut. Last year, he launched his channel with a 30-minute diatribe about the January. 6 Capitol riot, featuring former Trump speechwriter Darren Beattie. The stream peaked at just six live viewers. He left his chat room open when he finally went offline, which allowed Twitch users to bombard his channel with ASCII dicks. Between walls of lewd — but incredibly creative — text art, users bashed Gaetz and encouraged other viewers to read about the allegations of sex trafficking against him. (The Justice Department ultimately concluded its investigation without charging Gaetz.) |
31202 | Republicans still don’t know how to talk to young voters online
Ocasio-Cortez has hosted multiple wildly successful streams since, from charity fundraising streams to discussing labor issues with viewers.
Rep. Matt Gaetz (R-FL) famously struggled with his own Twitch debut. Last year, he launched his channel with a 30-minute diatribe about the January. 6 Capitol riot, featuring former Trump speechwriter Darren Beattie. The stream peaked at just six live viewers. He left his chat room open when he finally went offline, which allowed Twitch users to bombard his channel with ASCII dicks. Between walls of lewd — but incredibly creative — text art, users bashed Gaetz and encouraged other viewers to read about the allegations of sex trafficking against him. (The Justice Department ultimately concluded its investigation without charging Gaetz.)
Looks like Matt Gaetz foray into streaming on Twitch is working out pic.twitter.com/S4GEDbgu8v — The Serfs (@theserfstv) September 30, 2022
Platform culture matters
To engage with users online, politicians must understand the culture of the platform. |
31203 | Republicans still don’t know how to talk to young voters online
Rep. Matt Gaetz (R-FL) famously struggled with his own Twitch debut. Last year, he launched his channel with a 30-minute diatribe about the January. 6 Capitol riot, featuring former Trump speechwriter Darren Beattie. The stream peaked at just six live viewers. He left his chat room open when he finally went offline, which allowed Twitch users to bombard his channel with ASCII dicks. Between walls of lewd — but incredibly creative — text art, users bashed Gaetz and encouraged other viewers to read about the allegations of sex trafficking against him. (The Justice Department ultimately concluded its investigation without charging Gaetz.)
Looks like Matt Gaetz foray into streaming on Twitch is working out pic.twitter.com/S4GEDbgu8v — The Serfs (@theserfstv) September 30, 2022
Platform culture matters
To engage with users online, politicians must understand the culture of the platform. The streamers who appeared on Ocasio-Cortez’s stream brought their own fans, who may not have been politically engaged at all before their favorite creator introduced it to them. |
31204 | Republicans still don’t know how to talk to young voters online
6 Capitol riot, featuring former Trump speechwriter Darren Beattie. The stream peaked at just six live viewers. He left his chat room open when he finally went offline, which allowed Twitch users to bombard his channel with ASCII dicks. Between walls of lewd — but incredibly creative — text art, users bashed Gaetz and encouraged other viewers to read about the allegations of sex trafficking against him. (The Justice Department ultimately concluded its investigation without charging Gaetz.)
Looks like Matt Gaetz foray into streaming on Twitch is working out pic.twitter.com/S4GEDbgu8v — The Serfs (@theserfstv) September 30, 2022
Platform culture matters
To engage with users online, politicians must understand the culture of the platform. The streamers who appeared on Ocasio-Cortez’s stream brought their own fans, who may not have been politically engaged at all before their favorite creator introduced it to them. As a regular gamer herself, the representative is also up to date on the most popular games on Twitch; in 2020, it was “Among Us,” but in her most recent stream, she played the cooperative puzzle game “Pico Park.” Gaetz, on the other hand, fumbled his launch by treating his stream like a podcast recording, limiting the back-and-forth banter with viewers that makes Twitch so engaging. |
31205 | Republicans still don’t know how to talk to young voters online
(The Justice Department ultimately concluded its investigation without charging Gaetz.)
Looks like Matt Gaetz foray into streaming on Twitch is working out pic.twitter.com/S4GEDbgu8v — The Serfs (@theserfstv) September 30, 2022
Platform culture matters
To engage with users online, politicians must understand the culture of the platform. The streamers who appeared on Ocasio-Cortez’s stream brought their own fans, who may not have been politically engaged at all before their favorite creator introduced it to them. As a regular gamer herself, the representative is also up to date on the most popular games on Twitch; in 2020, it was “Among Us,” but in her most recent stream, she played the cooperative puzzle game “Pico Park.” Gaetz, on the other hand, fumbled his launch by treating his stream like a podcast recording, limiting the back-and-forth banter with viewers that makes Twitch so engaging.
“The amount of media and content that we consume, political and cultural, where people get their information … It’s getting more and more intertwined,” Henry said. |
31206 | Republicans still don’t know how to talk to young voters online
The streamers who appeared on Ocasio-Cortez’s stream brought their own fans, who may not have been politically engaged at all before their favorite creator introduced it to them. As a regular gamer herself, the representative is also up to date on the most popular games on Twitch; in 2020, it was “Among Us,” but in her most recent stream, she played the cooperative puzzle game “Pico Park.” Gaetz, on the other hand, fumbled his launch by treating his stream like a podcast recording, limiting the back-and-forth banter with viewers that makes Twitch so engaging.
“The amount of media and content that we consume, political and cultural, where people get their information … It’s getting more and more intertwined,” Henry said. “To be effective ideologically, when it comes to campaigns and these wins that we want, we have to understand how these ecosystems work, and be strategically using them or else we risk being left behind.”
Engaging with voters online requires more than just working with popular creators. |
31207 | Republicans still don’t know how to talk to young voters online
As a regular gamer herself, the representative is also up to date on the most popular games on Twitch; in 2020, it was “Among Us,” but in her most recent stream, she played the cooperative puzzle game “Pico Park.” Gaetz, on the other hand, fumbled his launch by treating his stream like a podcast recording, limiting the back-and-forth banter with viewers that makes Twitch so engaging.
“The amount of media and content that we consume, political and cultural, where people get their information … It’s getting more and more intertwined,” Henry said. “To be effective ideologically, when it comes to campaigns and these wins that we want, we have to understand how these ecosystems work, and be strategically using them or else we risk being left behind.”
Engaging with voters online requires more than just working with popular creators. In Ramaswamy’s case, an endorsement from Jake Paul only drove animosity from TikTok viewers. |
31208 | Republicans still don’t know how to talk to young voters online
As a regular gamer herself, the representative is also up to date on the most popular games on Twitch; in 2020, it was “Among Us,” but in her most recent stream, she played the cooperative puzzle game “Pico Park.” Gaetz, on the other hand, fumbled his launch by treating his stream like a podcast recording, limiting the back-and-forth banter with viewers that makes Twitch so engaging.
“The amount of media and content that we consume, political and cultural, where people get their information … It’s getting more and more intertwined,” Henry said. “To be effective ideologically, when it comes to campaigns and these wins that we want, we have to understand how these ecosystems work, and be strategically using them or else we risk being left behind.”
Engaging with voters online requires more than just working with popular creators. In Ramaswamy’s case, an endorsement from Jake Paul only drove animosity from TikTok viewers. While his older brother, Logan Paul, has made the occasional social commentary on his podcast, the younger Paul has rarely engaged with politics or social issues. |
31209 | Republicans still don’t know how to talk to young voters online
“The amount of media and content that we consume, political and cultural, where people get their information … It’s getting more and more intertwined,” Henry said. “To be effective ideologically, when it comes to campaigns and these wins that we want, we have to understand how these ecosystems work, and be strategically using them or else we risk being left behind.”
Engaging with voters online requires more than just working with popular creators. In Ramaswamy’s case, an endorsement from Jake Paul only drove animosity from TikTok viewers. While his older brother, Logan Paul, has made the occasional social commentary on his podcast, the younger Paul has rarely engaged with politics or social issues. Jake Paul is generally disliked online for the running list of allegations against him, including sexual assault accusations.
The Paul brothers have a reputation of promoting anyone and anything for a paycheck, and when Jake Paul posted a political endorsement out of the blue, viewers immediately questioned how much Ramaswamy paid him. |
31210 | Republicans still don’t know how to talk to young voters online
“To be effective ideologically, when it comes to campaigns and these wins that we want, we have to understand how these ecosystems work, and be strategically using them or else we risk being left behind.”
Engaging with voters online requires more than just working with popular creators. In Ramaswamy’s case, an endorsement from Jake Paul only drove animosity from TikTok viewers. While his older brother, Logan Paul, has made the occasional social commentary on his podcast, the younger Paul has rarely engaged with politics or social issues. Jake Paul is generally disliked online for the running list of allegations against him, including sexual assault accusations.
The Paul brothers have a reputation of promoting anyone and anything for a paycheck, and when Jake Paul posted a political endorsement out of the blue, viewers immediately questioned how much Ramaswamy paid him.
Even if Jake Paul was less despised online, endorsements aren’t as valuable as they used to be. |
31211 | Republicans still don’t know how to talk to young voters online
“To be effective ideologically, when it comes to campaigns and these wins that we want, we have to understand how these ecosystems work, and be strategically using them or else we risk being left behind.”
Engaging with voters online requires more than just working with popular creators. In Ramaswamy’s case, an endorsement from Jake Paul only drove animosity from TikTok viewers. While his older brother, Logan Paul, has made the occasional social commentary on his podcast, the younger Paul has rarely engaged with politics or social issues. Jake Paul is generally disliked online for the running list of allegations against him, including sexual assault accusations.
The Paul brothers have a reputation of promoting anyone and anything for a paycheck, and when Jake Paul posted a political endorsement out of the blue, viewers immediately questioned how much Ramaswamy paid him.
Even if Jake Paul was less despised online, endorsements aren’t as valuable as they used to be. A paper published in the International Journal of Communication this year reported that mobilizing influencers to build support for political causes is more effective than using their endorsements to gain votes. |
31212 | Republicans still don’t know how to talk to young voters online
In Ramaswamy’s case, an endorsement from Jake Paul only drove animosity from TikTok viewers. While his older brother, Logan Paul, has made the occasional social commentary on his podcast, the younger Paul has rarely engaged with politics or social issues. Jake Paul is generally disliked online for the running list of allegations against him, including sexual assault accusations.
The Paul brothers have a reputation of promoting anyone and anything for a paycheck, and when Jake Paul posted a political endorsement out of the blue, viewers immediately questioned how much Ramaswamy paid him.
Even if Jake Paul was less despised online, endorsements aren’t as valuable as they used to be. A paper published in the International Journal of Communication this year reported that mobilizing influencers to build support for political causes is more effective than using their endorsements to gain votes. Blatant endorsements lack personal connection, and create an “authenticity gap.” Authentic creators are trustworthy, and in campaign strategy, that’s more valuable than the size of their following. |
31213 | Republicans still don’t know how to talk to young voters online
While his older brother, Logan Paul, has made the occasional social commentary on his podcast, the younger Paul has rarely engaged with politics or social issues. Jake Paul is generally disliked online for the running list of allegations against him, including sexual assault accusations.
The Paul brothers have a reputation of promoting anyone and anything for a paycheck, and when Jake Paul posted a political endorsement out of the blue, viewers immediately questioned how much Ramaswamy paid him.
Even if Jake Paul was less despised online, endorsements aren’t as valuable as they used to be. A paper published in the International Journal of Communication this year reported that mobilizing influencers to build support for political causes is more effective than using their endorsements to gain votes. Blatant endorsements lack personal connection, and create an “authenticity gap.” Authentic creators are trustworthy, and in campaign strategy, that’s more valuable than the size of their following.
Martin Riedl, a University of Tennessee, Knoxville professor who studies social media and co-authored the paper, said that society tends to reward public figures for speaking out on social justice issues because there’s more “situational awareness.”
“If you use influencers in your campaign, it’s important that they can authentically believe in what you promote,” Riedl said. |
31214 | Republicans still don’t know how to talk to young voters online
Even if Jake Paul was less despised online, endorsements aren’t as valuable as they used to be. A paper published in the International Journal of Communication this year reported that mobilizing influencers to build support for political causes is more effective than using their endorsements to gain votes. Blatant endorsements lack personal connection, and create an “authenticity gap.” Authentic creators are trustworthy, and in campaign strategy, that’s more valuable than the size of their following.
Martin Riedl, a University of Tennessee, Knoxville professor who studies social media and co-authored the paper, said that society tends to reward public figures for speaking out on social justice issues because there’s more “situational awareness.”
“If you use influencers in your campaign, it’s important that they can authentically believe in what you promote,” Riedl said. “And if that’s not the case, that makes it really difficult for people to take your campaign seriously.”
Authenticity reigns
Facebook ads, celebrity endorsements and campaign trail rallies aren’t enough to engage voters online. |
31215 | Republicans still don’t know how to talk to young voters online
A paper published in the International Journal of Communication this year reported that mobilizing influencers to build support for political causes is more effective than using their endorsements to gain votes. Blatant endorsements lack personal connection, and create an “authenticity gap.” Authentic creators are trustworthy, and in campaign strategy, that’s more valuable than the size of their following.
Martin Riedl, a University of Tennessee, Knoxville professor who studies social media and co-authored the paper, said that society tends to reward public figures for speaking out on social justice issues because there’s more “situational awareness.”
“If you use influencers in your campaign, it’s important that they can authentically believe in what you promote,” Riedl said. “And if that’s not the case, that makes it really difficult for people to take your campaign seriously.”
Authenticity reigns
Facebook ads, celebrity endorsements and campaign trail rallies aren’t enough to engage voters online. Neither is recycling press releases as posts. |
31216 | Republicans still don’t know how to talk to young voters online
Blatant endorsements lack personal connection, and create an “authenticity gap.” Authentic creators are trustworthy, and in campaign strategy, that’s more valuable than the size of their following.
Martin Riedl, a University of Tennessee, Knoxville professor who studies social media and co-authored the paper, said that society tends to reward public figures for speaking out on social justice issues because there’s more “situational awareness.”
“If you use influencers in your campaign, it’s important that they can authentically believe in what you promote,” Riedl said. “And if that’s not the case, that makes it really difficult for people to take your campaign seriously.”
Authenticity reigns
Facebook ads, celebrity endorsements and campaign trail rallies aren’t enough to engage voters online. Neither is recycling press releases as posts. To keep up with the evolving culture, candidates are expected to be content creators as much as they are politicians, regardless of the social media platform they’re using. |
31217 | Republicans still don’t know how to talk to young voters online
Martin Riedl, a University of Tennessee, Knoxville professor who studies social media and co-authored the paper, said that society tends to reward public figures for speaking out on social justice issues because there’s more “situational awareness.”
“If you use influencers in your campaign, it’s important that they can authentically believe in what you promote,” Riedl said. “And if that’s not the case, that makes it really difficult for people to take your campaign seriously.”
Authenticity reigns
Facebook ads, celebrity endorsements and campaign trail rallies aren’t enough to engage voters online. Neither is recycling press releases as posts. To keep up with the evolving culture, candidates are expected to be content creators as much as they are politicians, regardless of the social media platform they’re using. Authenticity is currency online, even if it’s manufactured by a team of strategists. Candidates don’t need to have the innate knack for posting for successful campaigns, Riedl said, as long as they hire someone who does. |
31218 | Republicans still don’t know how to talk to young voters online
“And if that’s not the case, that makes it really difficult for people to take your campaign seriously.”
Authenticity reigns
Facebook ads, celebrity endorsements and campaign trail rallies aren’t enough to engage voters online. Neither is recycling press releases as posts. To keep up with the evolving culture, candidates are expected to be content creators as much as they are politicians, regardless of the social media platform they’re using. Authenticity is currency online, even if it’s manufactured by a team of strategists. Candidates don’t need to have the innate knack for posting for successful campaigns, Riedl said, as long as they hire someone who does.
Gen Z voters are particularly resistant to flagrant pandering, and quick to shut down any forced pop culture reference as cringe. Cringe exists across party lines — Hillary Clinton’s “Pokémon Go to the polls” still haunts the internet — but candidates don’t need to rely on youth culture to build followings. |
31219 | Republicans still don’t know how to talk to young voters online
Neither is recycling press releases as posts. To keep up with the evolving culture, candidates are expected to be content creators as much as they are politicians, regardless of the social media platform they’re using. Authenticity is currency online, even if it’s manufactured by a team of strategists. Candidates don’t need to have the innate knack for posting for successful campaigns, Riedl said, as long as they hire someone who does.
Gen Z voters are particularly resistant to flagrant pandering, and quick to shut down any forced pop culture reference as cringe. Cringe exists across party lines — Hillary Clinton’s “Pokémon Go to the polls” still haunts the internet — but candidates don’t need to rely on youth culture to build followings.
Memeing throughout his campaign worked for Fetterman, Henry said, because that dry humor aligns with his background as “a guy from rugged Pennsylvania” who “doesn’t try to act cool.” Ken Russell, a Democrat who left the Miami City Commission to run for a House seat in 2022, leaned into the cringe with bait-and-switch thirst traps reminding viewers to vote. |
31220 | Republicans still don’t know how to talk to young voters online
Authenticity is currency online, even if it’s manufactured by a team of strategists. Candidates don’t need to have the innate knack for posting for successful campaigns, Riedl said, as long as they hire someone who does.
Gen Z voters are particularly resistant to flagrant pandering, and quick to shut down any forced pop culture reference as cringe. Cringe exists across party lines — Hillary Clinton’s “Pokémon Go to the polls” still haunts the internet — but candidates don’t need to rely on youth culture to build followings.
Memeing throughout his campaign worked for Fetterman, Henry said, because that dry humor aligns with his background as “a guy from rugged Pennsylvania” who “doesn’t try to act cool.” Ken Russell, a Democrat who left the Miami City Commission to run for a House seat in 2022, leaned into the cringe with bait-and-switch thirst traps reminding viewers to vote. In another video titled “Appealing to the youth vote,” he recreated Steve Buscemi’s “How do you do, fellow kids?” to encourage voter registration. |
31221 | Republicans still don’t know how to talk to young voters online
Gen Z voters are particularly resistant to flagrant pandering, and quick to shut down any forced pop culture reference as cringe. Cringe exists across party lines — Hillary Clinton’s “Pokémon Go to the polls” still haunts the internet — but candidates don’t need to rely on youth culture to build followings.
Memeing throughout his campaign worked for Fetterman, Henry said, because that dry humor aligns with his background as “a guy from rugged Pennsylvania” who “doesn’t try to act cool.” Ken Russell, a Democrat who left the Miami City Commission to run for a House seat in 2022, leaned into the cringe with bait-and-switch thirst traps reminding viewers to vote. In another video titled “Appealing to the youth vote,” he recreated Steve Buscemi’s “How do you do, fellow kids?” to encourage voter registration.
Audience engagement doesn’t rely on forcing fun. North Carolina Rep. |
31222 | Republicans still don’t know how to talk to young voters online
Gen Z voters are particularly resistant to flagrant pandering, and quick to shut down any forced pop culture reference as cringe. Cringe exists across party lines — Hillary Clinton’s “Pokémon Go to the polls” still haunts the internet — but candidates don’t need to rely on youth culture to build followings.
Memeing throughout his campaign worked for Fetterman, Henry said, because that dry humor aligns with his background as “a guy from rugged Pennsylvania” who “doesn’t try to act cool.” Ken Russell, a Democrat who left the Miami City Commission to run for a House seat in 2022, leaned into the cringe with bait-and-switch thirst traps reminding viewers to vote. In another video titled “Appealing to the youth vote,” he recreated Steve Buscemi’s “How do you do, fellow kids?” to encourage voter registration.
Audience engagement doesn’t rely on forcing fun. North Carolina Rep. Jeff Jackson updates constituents on TikTok, breaking down topics like the government shutdown in concise explanatory videos without the frills of internet humor. |
31223 | Republicans still don’t know how to talk to young voters online
Cringe exists across party lines — Hillary Clinton’s “Pokémon Go to the polls” still haunts the internet — but candidates don’t need to rely on youth culture to build followings.
Memeing throughout his campaign worked for Fetterman, Henry said, because that dry humor aligns with his background as “a guy from rugged Pennsylvania” who “doesn’t try to act cool.” Ken Russell, a Democrat who left the Miami City Commission to run for a House seat in 2022, leaned into the cringe with bait-and-switch thirst traps reminding viewers to vote. In another video titled “Appealing to the youth vote,” he recreated Steve Buscemi’s “How do you do, fellow kids?” to encourage voter registration.
Audience engagement doesn’t rely on forcing fun. North Carolina Rep. Jeff Jackson updates constituents on TikTok, breaking down topics like the government shutdown in concise explanatory videos without the frills of internet humor. Even though his content is less exciting, his account has over 2.2 million followers. |
31224 | Republicans still don’t know how to talk to young voters online
Memeing throughout his campaign worked for Fetterman, Henry said, because that dry humor aligns with his background as “a guy from rugged Pennsylvania” who “doesn’t try to act cool.” Ken Russell, a Democrat who left the Miami City Commission to run for a House seat in 2022, leaned into the cringe with bait-and-switch thirst traps reminding viewers to vote. In another video titled “Appealing to the youth vote,” he recreated Steve Buscemi’s “How do you do, fellow kids?” to encourage voter registration.
Audience engagement doesn’t rely on forcing fun. North Carolina Rep. Jeff Jackson updates constituents on TikTok, breaking down topics like the government shutdown in concise explanatory videos without the frills of internet humor. Even though his content is less exciting, his account has over 2.2 million followers.
As an alternative to the politician-influencer, some campaigns are focusing on mobilizing creators who already have an engaged audience. |
31225 | Republicans still don’t know how to talk to young voters online
In another video titled “Appealing to the youth vote,” he recreated Steve Buscemi’s “How do you do, fellow kids?” to encourage voter registration.
Audience engagement doesn’t rely on forcing fun. North Carolina Rep. Jeff Jackson updates constituents on TikTok, breaking down topics like the government shutdown in concise explanatory videos without the frills of internet humor. Even though his content is less exciting, his account has over 2.2 million followers.
As an alternative to the politician-influencer, some campaigns are focusing on mobilizing creators who already have an engaged audience. Biden is not on TikTok, but his digital strategy team is building an “army of influencers” to reach viewers who wouldn’t typically keep up with the White House press corps. |
31226 | Republicans still don’t know how to talk to young voters online
In another video titled “Appealing to the youth vote,” he recreated Steve Buscemi’s “How do you do, fellow kids?” to encourage voter registration.
Audience engagement doesn’t rely on forcing fun. North Carolina Rep. Jeff Jackson updates constituents on TikTok, breaking down topics like the government shutdown in concise explanatory videos without the frills of internet humor. Even though his content is less exciting, his account has over 2.2 million followers.
As an alternative to the politician-influencer, some campaigns are focusing on mobilizing creators who already have an engaged audience. Biden is not on TikTok, but his digital strategy team is building an “army of influencers” to reach viewers who wouldn’t typically keep up with the White House press corps. White House deputy chief of staff Jen O’Malley Dillon told Axios that the administration is trying to not only reach young people, but “people whose main way of getting information is digital.”
“If you’re not going to be directly on the platform, having surrogates — whether those be influencers, celebrities, normal people — do the messaging, that’s likely going to be reaching people at a more personal level anyway,” Henry said. |
31227 | Republicans still don’t know how to talk to young voters online
Jeff Jackson updates constituents on TikTok, breaking down topics like the government shutdown in concise explanatory videos without the frills of internet humor. Even though his content is less exciting, his account has over 2.2 million followers.
As an alternative to the politician-influencer, some campaigns are focusing on mobilizing creators who already have an engaged audience. Biden is not on TikTok, but his digital strategy team is building an “army of influencers” to reach viewers who wouldn’t typically keep up with the White House press corps. White House deputy chief of staff Jen O’Malley Dillon told Axios that the administration is trying to not only reach young people, but “people whose main way of getting information is digital.”
“If you’re not going to be directly on the platform, having surrogates — whether those be influencers, celebrities, normal people — do the messaging, that’s likely going to be reaching people at a more personal level anyway,” Henry said.
“Everyone has a vested interest, for the most part, in what the president of the United States has to say, but if it’s your friend, if it’s this person you’ve followed for five years, you have a vested interest that’s a little bit more personal. |
31228 | Republicans still don’t know how to talk to young voters online
Biden is not on TikTok, but his digital strategy team is building an “army of influencers” to reach viewers who wouldn’t typically keep up with the White House press corps. White House deputy chief of staff Jen O’Malley Dillon told Axios that the administration is trying to not only reach young people, but “people whose main way of getting information is digital.”
“If you’re not going to be directly on the platform, having surrogates — whether those be influencers, celebrities, normal people — do the messaging, that’s likely going to be reaching people at a more personal level anyway,” Henry said.
“Everyone has a vested interest, for the most part, in what the president of the United States has to say, but if it’s your friend, if it’s this person you’ve followed for five years, you have a vested interest that’s a little bit more personal. Usually that’s more effective.”
The “influencer army” strategy could be legally and ethically murky when influencers are paid to spread political messaging, potentially skirting both federal campaign ad laws and platform rules. |
31229 | Republicans still don’t know how to talk to young voters online
White House deputy chief of staff Jen O’Malley Dillon told Axios that the administration is trying to not only reach young people, but “people whose main way of getting information is digital.”
“If you’re not going to be directly on the platform, having surrogates — whether those be influencers, celebrities, normal people — do the messaging, that’s likely going to be reaching people at a more personal level anyway,” Henry said.
“Everyone has a vested interest, for the most part, in what the president of the United States has to say, but if it’s your friend, if it’s this person you’ve followed for five years, you have a vested interest that’s a little bit more personal. Usually that’s more effective.”
The “influencer army” strategy could be legally and ethically murky when influencers are paid to spread political messaging, potentially skirting both federal campaign ad laws and platform rules. TikTok bans political ads, and in recent elections, cracked down on posting sponsored political content. |
31230 | Republicans still don’t know how to talk to young voters online
“Everyone has a vested interest, for the most part, in what the president of the United States has to say, but if it’s your friend, if it’s this person you’ve followed for five years, you have a vested interest that’s a little bit more personal. Usually that’s more effective.”
The “influencer army” strategy could be legally and ethically murky when influencers are paid to spread political messaging, potentially skirting both federal campaign ad laws and platform rules. TikTok bans political ads, and in recent elections, cracked down on posting sponsored political content. Influencer marketing agencies on both ends of the political spectrum are ramping up their recruitment faster than the Federal Elections Commission can regulate the industry. This year, the conservative agency Influenceable has been recruiting Gen Z creators to rally behind far-right politicians and parrot GOP talking points, without disclosing their pay. The tactic irked some Republicans, the Texas Tribune reported, including a Texas state representative who called for an investigation into the company. |
31231 | Republicans still don’t know how to talk to young voters online
Usually that’s more effective.”
The “influencer army” strategy could be legally and ethically murky when influencers are paid to spread political messaging, potentially skirting both federal campaign ad laws and platform rules. TikTok bans political ads, and in recent elections, cracked down on posting sponsored political content. Influencer marketing agencies on both ends of the political spectrum are ramping up their recruitment faster than the Federal Elections Commission can regulate the industry. This year, the conservative agency Influenceable has been recruiting Gen Z creators to rally behind far-right politicians and parrot GOP talking points, without disclosing their pay. The tactic irked some Republicans, the Texas Tribune reported, including a Texas state representative who called for an investigation into the company.
Given the resistance to Republican politicians in online spaces that attract young people, it’s unsurprising that candidates may rely on shadowy agencies like Influenceable to do the work for them. Republican politicians have a reputation for botching even the most straightforward digital campaigns. In May, Florida Gov. |
31232 | Republicans still don’t know how to talk to young voters online
TikTok bans political ads, and in recent elections, cracked down on posting sponsored political content. Influencer marketing agencies on both ends of the political spectrum are ramping up their recruitment faster than the Federal Elections Commission can regulate the industry. This year, the conservative agency Influenceable has been recruiting Gen Z creators to rally behind far-right politicians and parrot GOP talking points, without disclosing their pay. The tactic irked some Republicans, the Texas Tribune reported, including a Texas state representative who called for an investigation into the company.
Given the resistance to Republican politicians in online spaces that attract young people, it’s unsurprising that candidates may rely on shadowy agencies like Influenceable to do the work for them. Republican politicians have a reputation for botching even the most straightforward digital campaigns. In May, Florida Gov. Ron DeSantis launched his presidential campaign on Twitter Spaces in an audio conversation with Elon Musk. The conversation started late and was so riddled with technical issues that it ended after just 21 minutes. |
31233 | Republicans still don’t know how to talk to young voters online
Influencer marketing agencies on both ends of the political spectrum are ramping up their recruitment faster than the Federal Elections Commission can regulate the industry. This year, the conservative agency Influenceable has been recruiting Gen Z creators to rally behind far-right politicians and parrot GOP talking points, without disclosing their pay. The tactic irked some Republicans, the Texas Tribune reported, including a Texas state representative who called for an investigation into the company.
Given the resistance to Republican politicians in online spaces that attract young people, it’s unsurprising that candidates may rely on shadowy agencies like Influenceable to do the work for them. Republican politicians have a reputation for botching even the most straightforward digital campaigns. In May, Florida Gov. Ron DeSantis launched his presidential campaign on Twitter Spaces in an audio conversation with Elon Musk. The conversation started late and was so riddled with technical issues that it ended after just 21 minutes. Critics on both the right and the left described the launch as a disaster. |
31234 | Republicans still don’t know how to talk to young voters online
This year, the conservative agency Influenceable has been recruiting Gen Z creators to rally behind far-right politicians and parrot GOP talking points, without disclosing their pay. The tactic irked some Republicans, the Texas Tribune reported, including a Texas state representative who called for an investigation into the company.
Given the resistance to Republican politicians in online spaces that attract young people, it’s unsurprising that candidates may rely on shadowy agencies like Influenceable to do the work for them. Republican politicians have a reputation for botching even the most straightforward digital campaigns. In May, Florida Gov. Ron DeSantis launched his presidential campaign on Twitter Spaces in an audio conversation with Elon Musk. The conversation started late and was so riddled with technical issues that it ended after just 21 minutes. Critics on both the right and the left described the launch as a disaster.
Conservative organizations have proven especially out of their depth when facing the wrath of extremely online social media users, who mobilize trolling for social justice. |
31235 | Republicans still don’t know how to talk to young voters online
The tactic irked some Republicans, the Texas Tribune reported, including a Texas state representative who called for an investigation into the company.
Given the resistance to Republican politicians in online spaces that attract young people, it’s unsurprising that candidates may rely on shadowy agencies like Influenceable to do the work for them. Republican politicians have a reputation for botching even the most straightforward digital campaigns. In May, Florida Gov. Ron DeSantis launched his presidential campaign on Twitter Spaces in an audio conversation with Elon Musk. The conversation started late and was so riddled with technical issues that it ended after just 21 minutes. Critics on both the right and the left described the launch as a disaster.
Conservative organizations have proven especially out of their depth when facing the wrath of extremely online social media users, who mobilize trolling for social justice. In 2020, TikTok users reserved hundreds of tickets for a Trump rally and never showed up, leaving the president to face swaths of empty seats. |
31236 | Republicans still don’t know how to talk to young voters online
Given the resistance to Republican politicians in online spaces that attract young people, it’s unsurprising that candidates may rely on shadowy agencies like Influenceable to do the work for them. Republican politicians have a reputation for botching even the most straightforward digital campaigns. In May, Florida Gov. Ron DeSantis launched his presidential campaign on Twitter Spaces in an audio conversation with Elon Musk. The conversation started late and was so riddled with technical issues that it ended after just 21 minutes. Critics on both the right and the left described the launch as a disaster.
Conservative organizations have proven especially out of their depth when facing the wrath of extremely online social media users, who mobilize trolling for social justice. In 2020, TikTok users reserved hundreds of tickets for a Trump rally and never showed up, leaving the president to face swaths of empty seats. When a Texas anti-abortion group opened an anonymous tip form to enforce the state’s ban on abortion after six weeks, Gen Z activists flooded the site with Shrek porn. |
31237 | Republicans still don’t know how to talk to young voters online
Republican politicians have a reputation for botching even the most straightforward digital campaigns. In May, Florida Gov. Ron DeSantis launched his presidential campaign on Twitter Spaces in an audio conversation with Elon Musk. The conversation started late and was so riddled with technical issues that it ended after just 21 minutes. Critics on both the right and the left described the launch as a disaster.
Conservative organizations have proven especially out of their depth when facing the wrath of extremely online social media users, who mobilize trolling for social justice. In 2020, TikTok users reserved hundreds of tickets for a Trump rally and never showed up, leaving the president to face swaths of empty seats. When a Texas anti-abortion group opened an anonymous tip form to enforce the state’s ban on abortion after six weeks, Gen Z activists flooded the site with Shrek porn. This year, TikTok and Twitter users shut down the Missouri attorney general’s tip form for reporting clinics that provide gender-affirming care. |
31238 | Republicans still don’t know how to talk to young voters online
In May, Florida Gov. Ron DeSantis launched his presidential campaign on Twitter Spaces in an audio conversation with Elon Musk. The conversation started late and was so riddled with technical issues that it ended after just 21 minutes. Critics on both the right and the left described the launch as a disaster.
Conservative organizations have proven especially out of their depth when facing the wrath of extremely online social media users, who mobilize trolling for social justice. In 2020, TikTok users reserved hundreds of tickets for a Trump rally and never showed up, leaving the president to face swaths of empty seats. When a Texas anti-abortion group opened an anonymous tip form to enforce the state’s ban on abortion after six weeks, Gen Z activists flooded the site with Shrek porn. This year, TikTok and Twitter users shut down the Missouri attorney general’s tip form for reporting clinics that provide gender-affirming care. Within days of launching, the site was spammed with fanfiction, satirical anecdotes about kids getting “transed” and fanfiction. |
31239 | Republicans still don’t know how to talk to young voters online
The conversation started late and was so riddled with technical issues that it ended after just 21 minutes. Critics on both the right and the left described the launch as a disaster.
Conservative organizations have proven especially out of their depth when facing the wrath of extremely online social media users, who mobilize trolling for social justice. In 2020, TikTok users reserved hundreds of tickets for a Trump rally and never showed up, leaving the president to face swaths of empty seats. When a Texas anti-abortion group opened an anonymous tip form to enforce the state’s ban on abortion after six weeks, Gen Z activists flooded the site with Shrek porn. This year, TikTok and Twitter users shut down the Missouri attorney general’s tip form for reporting clinics that provide gender-affirming care. Within days of launching, the site was spammed with fanfiction, satirical anecdotes about kids getting “transed” and fanfiction. The attorney general’s press secretary blamed the site’s downfall on activists “hacking the system.”
The presidential election is more than a year away, but it may be too late for Ramaswamy to make any headway on TikTok, where the platform’s young users still don’t take him seriously. |
31240 | Republicans still don’t know how to talk to young voters online
In 2020, TikTok users reserved hundreds of tickets for a Trump rally and never showed up, leaving the president to face swaths of empty seats. When a Texas anti-abortion group opened an anonymous tip form to enforce the state’s ban on abortion after six weeks, Gen Z activists flooded the site with Shrek porn. This year, TikTok and Twitter users shut down the Missouri attorney general’s tip form for reporting clinics that provide gender-affirming care. Within days of launching, the site was spammed with fanfiction, satirical anecdotes about kids getting “transed” and fanfiction. The attorney general’s press secretary blamed the site’s downfall on activists “hacking the system.”
The presidential election is more than a year away, but it may be too late for Ramaswamy to make any headway on TikTok, where the platform’s young users still don’t take him seriously. He recently posted a video about getting ready for the next Republican debate, and was hit with yet another wall of edging comments. |
31241 | Republicans still don’t know how to talk to young voters online
When a Texas anti-abortion group opened an anonymous tip form to enforce the state’s ban on abortion after six weeks, Gen Z activists flooded the site with Shrek porn. This year, TikTok and Twitter users shut down the Missouri attorney general’s tip form for reporting clinics that provide gender-affirming care. Within days of launching, the site was spammed with fanfiction, satirical anecdotes about kids getting “transed” and fanfiction. The attorney general’s press secretary blamed the site’s downfall on activists “hacking the system.”
The presidential election is more than a year away, but it may be too late for Ramaswamy to make any headway on TikTok, where the platform’s young users still don’t take him seriously. He recently posted a video about getting ready for the next Republican debate, and was hit with yet another wall of edging comments.
Even if candidates like Ramaswamy did everything right — like having a platform that didn’t alienate young voters and working with creators with more favorable reputations — they’d still represent a party that many Gen Z and millennial voters aren’t aligned with. |
31242 | Republicans still don’t know how to talk to young voters online
This year, TikTok and Twitter users shut down the Missouri attorney general’s tip form for reporting clinics that provide gender-affirming care. Within days of launching, the site was spammed with fanfiction, satirical anecdotes about kids getting “transed” and fanfiction. The attorney general’s press secretary blamed the site’s downfall on activists “hacking the system.”
The presidential election is more than a year away, but it may be too late for Ramaswamy to make any headway on TikTok, where the platform’s young users still don’t take him seriously. He recently posted a video about getting ready for the next Republican debate, and was hit with yet another wall of edging comments.
Even if candidates like Ramaswamy did everything right — like having a platform that didn’t alienate young voters and working with creators with more favorable reputations — they’d still represent a party that many Gen Z and millennial voters aren’t aligned with.
“It’s really hard to be effective with a generation when a lot of your policy is attacking them,” Henry said. |
31243 | Republicans still don’t know how to talk to young voters online
Within days of launching, the site was spammed with fanfiction, satirical anecdotes about kids getting “transed” and fanfiction. The attorney general’s press secretary blamed the site’s downfall on activists “hacking the system.”
The presidential election is more than a year away, but it may be too late for Ramaswamy to make any headway on TikTok, where the platform’s young users still don’t take him seriously. He recently posted a video about getting ready for the next Republican debate, and was hit with yet another wall of edging comments.
Even if candidates like Ramaswamy did everything right — like having a platform that didn’t alienate young voters and working with creators with more favorable reputations — they’d still represent a party that many Gen Z and millennial voters aren’t aligned with.
“It’s really hard to be effective with a generation when a lot of your policy is attacking them,” Henry said. “If all of your policy is highly unfavorable for that generation, that’s a hard sell in itself, even if you’re an effective communicator with all the strategy in the world, to sell someone something they don’t want.” |
31244 | Gag City is a viral win for Nicki Minaj
Welcome to Gag City, the pink metropolis inhabited by stans and brands alike.
In the days leading up to the release of “Pink Friday 2,” Nicki Minaj’s fifth studio album and sequel to her debut record “Pink Friday” that dropped on Friday, Twitter was flooded with AI-generated images of pink-toned cityscapes. Gag City, the dreamy false utopia ruled by Minaj and her Barbz, broke through stan Twitter and became a viral meme that brand accounts immediately used for their own marketing — promoting Minaj’s album for free.
Is it an authentic stan-led campaign to build hype for Minaj? Is it a plant to game engagement for both the album and brands? What’s clear is that the viral moment is a win for Minaj, manufactured or not.
It started in September, when Minaj teased the album’s cover art online. The image features Minaj on a pink subway car, drifting through pink clouds with a futuristic (and obviously, pink) city skyline in the background. |
31245 | Gag City is a viral win for Nicki Minaj
In the days leading up to the release of “Pink Friday 2,” Nicki Minaj’s fifth studio album and sequel to her debut record “Pink Friday” that dropped on Friday, Twitter was flooded with AI-generated images of pink-toned cityscapes. Gag City, the dreamy false utopia ruled by Minaj and her Barbz, broke through stan Twitter and became a viral meme that brand accounts immediately used for their own marketing — promoting Minaj’s album for free.
Is it an authentic stan-led campaign to build hype for Minaj? Is it a plant to game engagement for both the album and brands? What’s clear is that the viral moment is a win for Minaj, manufactured or not.
It started in September, when Minaj teased the album’s cover art online. The image features Minaj on a pink subway car, drifting through pink clouds with a futuristic (and obviously, pink) city skyline in the background.
She and her Barbz started referring to the album’s release as “Gag City,” NBC News reports, referencing gay slang for being so amazed that you’re at a loss for words. |
31246 | Gag City is a viral win for Nicki Minaj
Gag City, the dreamy false utopia ruled by Minaj and her Barbz, broke through stan Twitter and became a viral meme that brand accounts immediately used for their own marketing — promoting Minaj’s album for free.
Is it an authentic stan-led campaign to build hype for Minaj? Is it a plant to game engagement for both the album and brands? What’s clear is that the viral moment is a win for Minaj, manufactured or not.
It started in September, when Minaj teased the album’s cover art online. The image features Minaj on a pink subway car, drifting through pink clouds with a futuristic (and obviously, pink) city skyline in the background.
She and her Barbz started referring to the album’s release as “Gag City,” NBC News reports, referencing gay slang for being so amazed that you’re at a loss for words. One might be gagged by witnessing a stunning outfit change, or by listening to a perfect record, like “Pink Friday 2.” Leading up to the release, stans started posted AI-generated images of a pink concrete jungle, joking that fictional characters and celebrities were arriving to Gag City in anticipation of Minaj’s album. |
31247 | Gag City is a viral win for Nicki Minaj
Is it a plant to game engagement for both the album and brands? What’s clear is that the viral moment is a win for Minaj, manufactured or not.
It started in September, when Minaj teased the album’s cover art online. The image features Minaj on a pink subway car, drifting through pink clouds with a futuristic (and obviously, pink) city skyline in the background.
She and her Barbz started referring to the album’s release as “Gag City,” NBC News reports, referencing gay slang for being so amazed that you’re at a loss for words. One might be gagged by witnessing a stunning outfit change, or by listening to a perfect record, like “Pink Friday 2.” Leading up to the release, stans started posted AI-generated images of a pink concrete jungle, joking that fictional characters and celebrities were arriving to Gag City in anticipation of Minaj’s album. In one of the first, posted on December 1 according to Know Your Meme, a fan account shared an image of a pink plane labeled “Gagg City” flying over a similarly pink skyline. |
31248 | Gag City is a viral win for Nicki Minaj
It started in September, when Minaj teased the album’s cover art online. The image features Minaj on a pink subway car, drifting through pink clouds with a futuristic (and obviously, pink) city skyline in the background.
She and her Barbz started referring to the album’s release as “Gag City,” NBC News reports, referencing gay slang for being so amazed that you’re at a loss for words. One might be gagged by witnessing a stunning outfit change, or by listening to a perfect record, like “Pink Friday 2.” Leading up to the release, stans started posted AI-generated images of a pink concrete jungle, joking that fictional characters and celebrities were arriving to Gag City in anticipation of Minaj’s album. In one of the first, posted on December 1 according to Know Your Meme, a fan account shared an image of a pink plane labeled “Gagg City” flying over a similarly pink skyline.
In the days before the release, Minaj told fans to “prepare for landing” and teased a description of her pink utopia. |
31249 | Gag City is a viral win for Nicki Minaj
She and her Barbz started referring to the album’s release as “Gag City,” NBC News reports, referencing gay slang for being so amazed that you’re at a loss for words. One might be gagged by witnessing a stunning outfit change, or by listening to a perfect record, like “Pink Friday 2.” Leading up to the release, stans started posted AI-generated images of a pink concrete jungle, joking that fictional characters and celebrities were arriving to Gag City in anticipation of Minaj’s album. In one of the first, posted on December 1 according to Know Your Meme, a fan account shared an image of a pink plane labeled “Gagg City” flying over a similarly pink skyline.
In the days before the release, Minaj told fans to “prepare for landing” and teased a description of her pink utopia. Barbz replied with AI-generated renditions of the descent into Gag City. |
31250 | Gag City is a viral win for Nicki Minaj
She and her Barbz started referring to the album’s release as “Gag City,” NBC News reports, referencing gay slang for being so amazed that you’re at a loss for words. One might be gagged by witnessing a stunning outfit change, or by listening to a perfect record, like “Pink Friday 2.” Leading up to the release, stans started posted AI-generated images of a pink concrete jungle, joking that fictional characters and celebrities were arriving to Gag City in anticipation of Minaj’s album. In one of the first, posted on December 1 according to Know Your Meme, a fan account shared an image of a pink plane labeled “Gagg City” flying over a similarly pink skyline.
In the days before the release, Minaj told fans to “prepare for landing” and teased a description of her pink utopia. Barbz replied with AI-generated renditions of the descent into Gag City.
Lois Griffin, Marge Simpson, and Linda Belcher have arrived in Gag City pic.twitter.com/ZIjqtPdhZu — Fin (@gofinurself) December 7, 2023
BREAKING: Starbucks lemon loaf has arrived in Gag City pic.twitter.com/KY68wp1Ocu — benji (@basicbenny) December 7, 2023
not the homophobic dog arriving in Gag City?! |
31251 | Gag City is a viral win for Nicki Minaj
In one of the first, posted on December 1 according to Know Your Meme, a fan account shared an image of a pink plane labeled “Gagg City” flying over a similarly pink skyline.
In the days before the release, Minaj told fans to “prepare for landing” and teased a description of her pink utopia. Barbz replied with AI-generated renditions of the descent into Gag City.
Lois Griffin, Marge Simpson, and Linda Belcher have arrived in Gag City pic.twitter.com/ZIjqtPdhZu — Fin (@gofinurself) December 7, 2023
BREAKING: Starbucks lemon loaf has arrived in Gag City pic.twitter.com/KY68wp1Ocu — benji (@basicbenny) December 7, 2023
not the homophobic dog arriving in Gag City?! pic.twitter.com/vYMBgm4vd4 — JB 🪩🐻🍉 (@JBfromDC89) December 7, 2023
fun fact: katy perry is actually the first artist that ever recorded a music video in gag city (2010) pic.twitter.com/ZIMZ59fuiS — fazpo🦭 (@fazpo) December 7, 2023
X (formerly Twitter) users began crafting elaborate narratives about Gag City’s inhabitants and government. |
31252 | Gag City is a viral win for Nicki Minaj
pic.twitter.com/vYMBgm4vd4 — JB 🪩🐻🍉 (@JBfromDC89) December 7, 2023
fun fact: katy perry is actually the first artist that ever recorded a music video in gag city (2010) pic.twitter.com/ZIMZ59fuiS — fazpo🦭 (@fazpo) December 7, 2023
X (formerly Twitter) users began crafting elaborate narratives about Gag City’s inhabitants and government. One posted an image of Barbz storming the Pink House, which another user described as the fandom’s own January 6th. Another posted an image of pink-clad citizens protesting in the streets of Gag City, calling for Minaj to release the album’s track list. |
31253 | Gag City is a viral win for Nicki Minaj
pic.twitter.com/vYMBgm4vd4 — JB 🪩🐻🍉 (@JBfromDC89) December 7, 2023
fun fact: katy perry is actually the first artist that ever recorded a music video in gag city (2010) pic.twitter.com/ZIMZ59fuiS — fazpo🦭 (@fazpo) December 7, 2023
X (formerly Twitter) users began crafting elaborate narratives about Gag City’s inhabitants and government. One posted an image of Barbz storming the Pink House, which another user described as the fandom’s own January 6th. Another posted an image of pink-clad citizens protesting in the streets of Gag City, calling for Minaj to release the album’s track list. Though some may believe that Gag City is a utopia, one account posted an image of a matronly Minaj handing out CDs of her album to impoverished children “on the outskirts of Gag City,” implying that the pink society also has a class divide problem. |
31254 | Gag City is a viral win for Nicki Minaj
One posted an image of Barbz storming the Pink House, which another user described as the fandom’s own January 6th. Another posted an image of pink-clad citizens protesting in the streets of Gag City, calling for Minaj to release the album’s track list. Though some may believe that Gag City is a utopia, one account posted an image of a matronly Minaj handing out CDs of her album to impoverished children “on the outskirts of Gag City,” implying that the pink society also has a class divide problem.
Gag City is also riddled with stan wars, as fans of rival pop stars posted images of their faves vying for Minaj’s seat at the head of her city’s government. In a nod to Greek mythology, one account posted an image of a Trojan horse decorated in Beyoncé’s “Renaissance” disco motif.
🚨 BREAKING: The Barbz have discovered a mysterious, metallic horse at the front gates of Gag City. |
31255 | Gag City is a viral win for Nicki Minaj
Another posted an image of pink-clad citizens protesting in the streets of Gag City, calling for Minaj to release the album’s track list. Though some may believe that Gag City is a utopia, one account posted an image of a matronly Minaj handing out CDs of her album to impoverished children “on the outskirts of Gag City,” implying that the pink society also has a class divide problem.
Gag City is also riddled with stan wars, as fans of rival pop stars posted images of their faves vying for Minaj’s seat at the head of her city’s government. In a nod to Greek mythology, one account posted an image of a Trojan horse decorated in Beyoncé’s “Renaissance” disco motif.
🚨 BREAKING: The Barbz have discovered a mysterious, metallic horse at the front gates of Gag City. An inscription reads “For their return home, the Hive dedicate this offering to Onika.” pic.twitter.com/64SKkWuGoc — uncle gworl (@_uncle_gworl) December 8, 2023
nicki minaj addresses the citizens of gag city prior to the inauguration tonight pic.twitter.com/sfC964ly7o — Xeno👾 (@AClDBLEEDER) December 7, 2023
Never one to miss out on an easy trend, brand accounts started joining in on the Gag City hype. |
31256 | Gag City is a viral win for Nicki Minaj
In a nod to Greek mythology, one account posted an image of a Trojan horse decorated in Beyoncé’s “Renaissance” disco motif.
🚨 BREAKING: The Barbz have discovered a mysterious, metallic horse at the front gates of Gag City. An inscription reads “For their return home, the Hive dedicate this offering to Onika.” pic.twitter.com/64SKkWuGoc — uncle gworl (@_uncle_gworl) December 8, 2023
nicki minaj addresses the citizens of gag city prior to the inauguration tonight pic.twitter.com/sfC964ly7o — Xeno👾 (@AClDBLEEDER) December 7, 2023
Never one to miss out on an easy trend, brand accounts started joining in on the Gag City hype. Chili’s posted an image of rosy smoke billowing from its restaurant, which makes me wonder if air pollution exists in Gag City. |
31257 | Gag City is a viral win for Nicki Minaj
🚨 BREAKING: The Barbz have discovered a mysterious, metallic horse at the front gates of Gag City. An inscription reads “For their return home, the Hive dedicate this offering to Onika.” pic.twitter.com/64SKkWuGoc — uncle gworl (@_uncle_gworl) December 8, 2023
nicki minaj addresses the citizens of gag city prior to the inauguration tonight pic.twitter.com/sfC964ly7o — Xeno👾 (@AClDBLEEDER) December 7, 2023
Never one to miss out on an easy trend, brand accounts started joining in on the Gag City hype. Chili’s posted an image of rosy smoke billowing from its restaurant, which makes me wonder if air pollution exists in Gag City. Wheat Thins, Baskin-Robbins, Dunkin’ Donuts, Pizza Hut, Red Lobster, Oreo, Bing (?? |
31258 | Gag City is a viral win for Nicki Minaj
An inscription reads “For their return home, the Hive dedicate this offering to Onika.” pic.twitter.com/64SKkWuGoc — uncle gworl (@_uncle_gworl) December 8, 2023
nicki minaj addresses the citizens of gag city prior to the inauguration tonight pic.twitter.com/sfC964ly7o — Xeno👾 (@AClDBLEEDER) December 7, 2023
Never one to miss out on an easy trend, brand accounts started joining in on the Gag City hype. Chili’s posted an image of rosy smoke billowing from its restaurant, which makes me wonder if air pollution exists in Gag City. Wheat Thins, Baskin-Robbins, Dunkin’ Donuts, Pizza Hut, Red Lobster, Oreo, Bing (??), the Empire State Building and countless others posted their versions of Gag City. |
31259 | Gag City is a viral win for Nicki Minaj
An inscription reads “For their return home, the Hive dedicate this offering to Onika.” pic.twitter.com/64SKkWuGoc — uncle gworl (@_uncle_gworl) December 8, 2023
nicki minaj addresses the citizens of gag city prior to the inauguration tonight pic.twitter.com/sfC964ly7o — Xeno👾 (@AClDBLEEDER) December 7, 2023
Never one to miss out on an easy trend, brand accounts started joining in on the Gag City hype. Chili’s posted an image of rosy smoke billowing from its restaurant, which makes me wonder if air pollution exists in Gag City. Wheat Thins, Baskin-Robbins, Dunkin’ Donuts, Pizza Hut, Red Lobster, Oreo, Bing (??), the Empire State Building and countless others posted their versions of Gag City.
On one hand, memes tend to die the minute brand accounts start co-opting them — nothing is more tiresome than seeing a fun joke turn into a corporate-friendly marketing ploy. |
31260 | Gag City is a viral win for Nicki Minaj
Chili’s posted an image of rosy smoke billowing from its restaurant, which makes me wonder if air pollution exists in Gag City. Wheat Thins, Baskin-Robbins, Dunkin’ Donuts, Pizza Hut, Red Lobster, Oreo, Bing (??), the Empire State Building and countless others posted their versions of Gag City.
On one hand, memes tend to die the minute brand accounts start co-opting them — nothing is more tiresome than seeing a fun joke turn into a corporate-friendly marketing ploy. AI-generated images are already ethically fraught, and critics have raised concerns over AI generators trained on artwork without the consent of the work’s artists. Artists have also criticized brands for using AI-generated art instead of commissioning work from a real, human artist. Though using AI-generated art for commercial use is legal, as copyright laws pertaining to AI are virtually non-existent, it’s generally seen as a shitty move by many in the art world. |
31261 | Gag City is a viral win for Nicki Minaj
Wheat Thins, Baskin-Robbins, Dunkin’ Donuts, Pizza Hut, Red Lobster, Oreo, Bing (??), the Empire State Building and countless others posted their versions of Gag City.
On one hand, memes tend to die the minute brand accounts start co-opting them — nothing is more tiresome than seeing a fun joke turn into a corporate-friendly marketing ploy. AI-generated images are already ethically fraught, and critics have raised concerns over AI generators trained on artwork without the consent of the work’s artists. Artists have also criticized brands for using AI-generated art instead of commissioning work from a real, human artist. Though using AI-generated art for commercial use is legal, as copyright laws pertaining to AI are virtually non-existent, it’s generally seen as a shitty move by many in the art world.
On the other, it’s free promotion for Minaj, and as a lifelong Barb who spent her adolescence running a stan account for “Pink Friday,” I consider it a win. |
31262 | Gag City is a viral win for Nicki Minaj
), the Empire State Building and countless others posted their versions of Gag City.
On one hand, memes tend to die the minute brand accounts start co-opting them — nothing is more tiresome than seeing a fun joke turn into a corporate-friendly marketing ploy. AI-generated images are already ethically fraught, and critics have raised concerns over AI generators trained on artwork without the consent of the work’s artists. Artists have also criticized brands for using AI-generated art instead of commissioning work from a real, human artist. Though using AI-generated art for commercial use is legal, as copyright laws pertaining to AI are virtually non-existent, it’s generally seen as a shitty move by many in the art world.
On the other, it’s free promotion for Minaj, and as a lifelong Barb who spent her adolescence running a stan account for “Pink Friday,” I consider it a win.
Nicki Minaj is an artist who’s been embroiled in controversy throughout her career, from posting bad takes about COVID vaccines to defending her husband Kenneth Petty, a convicted sex offender. |
31263 | Gag City is a viral win for Nicki Minaj
AI-generated images are already ethically fraught, and critics have raised concerns over AI generators trained on artwork without the consent of the work’s artists. Artists have also criticized brands for using AI-generated art instead of commissioning work from a real, human artist. Though using AI-generated art for commercial use is legal, as copyright laws pertaining to AI are virtually non-existent, it’s generally seen as a shitty move by many in the art world.
On the other, it’s free promotion for Minaj, and as a lifelong Barb who spent her adolescence running a stan account for “Pink Friday,” I consider it a win.
Nicki Minaj is an artist who’s been embroiled in controversy throughout her career, from posting bad takes about COVID vaccines to defending her husband Kenneth Petty, a convicted sex offender. She may be a brilliant artist, but her problematic history makes her far from the family-friendly public figure that brands are more likely to endorse.
But with Gag City, Minaj has brands doing all of her marketing for her. |
31264 | Gag City is a viral win for Nicki Minaj
Artists have also criticized brands for using AI-generated art instead of commissioning work from a real, human artist. Though using AI-generated art for commercial use is legal, as copyright laws pertaining to AI are virtually non-existent, it’s generally seen as a shitty move by many in the art world.
On the other, it’s free promotion for Minaj, and as a lifelong Barb who spent her adolescence running a stan account for “Pink Friday,” I consider it a win.
Nicki Minaj is an artist who’s been embroiled in controversy throughout her career, from posting bad takes about COVID vaccines to defending her husband Kenneth Petty, a convicted sex offender. She may be a brilliant artist, but her problematic history makes her far from the family-friendly public figure that brands are more likely to endorse.
But with Gag City, Minaj has brands doing all of her marketing for her. “Pink Friday 2” is an artistic marvel in itself (though I am probably biased), but the free promotion that it’s been getting as a viral meme is particularly astounding. |
31265 | Gag City is a viral win for Nicki Minaj
Though using AI-generated art for commercial use is legal, as copyright laws pertaining to AI are virtually non-existent, it’s generally seen as a shitty move by many in the art world.
On the other, it’s free promotion for Minaj, and as a lifelong Barb who spent her adolescence running a stan account for “Pink Friday,” I consider it a win.
Nicki Minaj is an artist who’s been embroiled in controversy throughout her career, from posting bad takes about COVID vaccines to defending her husband Kenneth Petty, a convicted sex offender. She may be a brilliant artist, but her problematic history makes her far from the family-friendly public figure that brands are more likely to endorse.
But with Gag City, Minaj has brands doing all of her marketing for her. “Pink Friday 2” is an artistic marvel in itself (though I am probably biased), but the free promotion that it’s been getting as a viral meme is particularly astounding. Artists have spent the last few years trying to drum up engagement for their work by making their songs trend on TikTok, which audiences have started to resist. |
31266 | Gag City is a viral win for Nicki Minaj
On the other, it’s free promotion for Minaj, and as a lifelong Barb who spent her adolescence running a stan account for “Pink Friday,” I consider it a win.
Nicki Minaj is an artist who’s been embroiled in controversy throughout her career, from posting bad takes about COVID vaccines to defending her husband Kenneth Petty, a convicted sex offender. She may be a brilliant artist, but her problematic history makes her far from the family-friendly public figure that brands are more likely to endorse.
But with Gag City, Minaj has brands doing all of her marketing for her. “Pink Friday 2” is an artistic marvel in itself (though I am probably biased), but the free promotion that it’s been getting as a viral meme is particularly astounding. Artists have spent the last few years trying to drum up engagement for their work by making their songs trend on TikTok, which audiences have started to resist. Gag City doesn’t bank on being the viral song of the summer to drive streaming numbers — the bit is removed enough for non-stans to enjoy it, while still revolving around the album it’s promoting. |
31267 | Gag City is a viral win for Nicki Minaj
Nicki Minaj is an artist who’s been embroiled in controversy throughout her career, from posting bad takes about COVID vaccines to defending her husband Kenneth Petty, a convicted sex offender. She may be a brilliant artist, but her problematic history makes her far from the family-friendly public figure that brands are more likely to endorse.
But with Gag City, Minaj has brands doing all of her marketing for her. “Pink Friday 2” is an artistic marvel in itself (though I am probably biased), but the free promotion that it’s been getting as a viral meme is particularly astounding. Artists have spent the last few years trying to drum up engagement for their work by making their songs trend on TikTok, which audiences have started to resist. Gag City doesn’t bank on being the viral song of the summer to drive streaming numbers — the bit is removed enough for non-stans to enjoy it, while still revolving around the album it’s promoting.
Brand Twitter tends to turn fun trends into advertising opportunities, taking organic community interactions and spitting out contrived versions clearly made to go viral. |
31268 | Gag City is a viral win for Nicki Minaj
She may be a brilliant artist, but her problematic history makes her far from the family-friendly public figure that brands are more likely to endorse.
But with Gag City, Minaj has brands doing all of her marketing for her. “Pink Friday 2” is an artistic marvel in itself (though I am probably biased), but the free promotion that it’s been getting as a viral meme is particularly astounding. Artists have spent the last few years trying to drum up engagement for their work by making their songs trend on TikTok, which audiences have started to resist. Gag City doesn’t bank on being the viral song of the summer to drive streaming numbers — the bit is removed enough for non-stans to enjoy it, while still revolving around the album it’s promoting.
Brand Twitter tends to turn fun trends into advertising opportunities, taking organic community interactions and spitting out contrived versions clearly made to go viral. It may be grating, but in this case, it’s working in Minaj’s favor. |
31269 | Gag City is a viral win for Nicki Minaj
But with Gag City, Minaj has brands doing all of her marketing for her. “Pink Friday 2” is an artistic marvel in itself (though I am probably biased), but the free promotion that it’s been getting as a viral meme is particularly astounding. Artists have spent the last few years trying to drum up engagement for their work by making their songs trend on TikTok, which audiences have started to resist. Gag City doesn’t bank on being the viral song of the summer to drive streaming numbers — the bit is removed enough for non-stans to enjoy it, while still revolving around the album it’s promoting.
Brand Twitter tends to turn fun trends into advertising opportunities, taking organic community interactions and spitting out contrived versions clearly made to go viral. It may be grating, but in this case, it’s working in Minaj’s favor. This week, everyone wants to go to Gag City. |
31270 | Fifth Third 1.67% Cash/Back Card: One of the simplest cash back credit cards with an above-average return
Why we like this card: The Fifth Third 1.67% Cash/Back Card has one of the simplest rewards structures you’ll find on a card. Not only does it earn easy-to-use cash back (at an abnormally high rate), but its redemption options are equally straightforward.
Pros Unlimited 1.67% return rate on all purchases
Simple rewards structure
$0 annual fee Cons No welcome offer
No bonus spending categories
You must already be a Fifth Third customer to qualify
Fifth Third 1.67% Cash/Back Card: Overview
APR:
Intro: 0% introductory APR with balance transfers for the first 12 billing cycles after account opening. (After that, your APR will be 20.74%–29.99% based on your creditworthiness.)
0% introductory APR with balance transfers for the first 12 billing cycles after account opening. |
31271 | Fifth Third 1.67% Cash/Back Card: One of the simplest cash back credit cards with an above-average return
Why we like this card: The Fifth Third 1.67% Cash/Back Card has one of the simplest rewards structures you’ll find on a card. Not only does it earn easy-to-use cash back (at an abnormally high rate), but its redemption options are equally straightforward.
Pros Unlimited 1.67% return rate on all purchases
Simple rewards structure
$0 annual fee Cons No welcome offer
No bonus spending categories
You must already be a Fifth Third customer to qualify
Fifth Third 1.67% Cash/Back Card: Overview
APR:
Intro: 0% introductory APR with balance transfers for the first 12 billing cycles after account opening. (After that, your APR will be 20.74%–29.99% based on your creditworthiness.)
0% introductory APR with balance transfers for the first 12 billing cycles after account opening. (After that, your APR will be 20.74%–29.99% based on your creditworthiness.) |
31272 | Fifth Third 1.67% Cash/Back Card: One of the simplest cash back credit cards with an above-average return
Not only does it earn easy-to-use cash back (at an abnormally high rate), but its redemption options are equally straightforward.
Pros Unlimited 1.67% return rate on all purchases
Simple rewards structure
$0 annual fee Cons No welcome offer
No bonus spending categories
You must already be a Fifth Third customer to qualify
Fifth Third 1.67% Cash/Back Card: Overview
APR:
Intro: 0% introductory APR with balance transfers for the first 12 billing cycles after account opening. (After that, your APR will be 20.74%–29.99% based on your creditworthiness.)
0% introductory APR with balance transfers for the first 12 billing cycles after account opening. (After that, your APR will be 20.74%–29.99% based on your creditworthiness.) Purchase: 20.74%–29.99% variable
20.74%–29.99% variable Balance transfer: 20.74%–29.99% variable (plus a fee of $5 or 4% of the transferred amount, whichever is greater)
20.74%–29.99% variable (plus a fee of $5 or 4% of the transferred amount, whichever is greater) Cash advance: 29.99% (plus $10 or 5% of the amount of your advance, whichever is greater)
Annual fee: $0
Foreign transaction fee: $0
Convenience check fee: Either $5 or 4% of the amount of each check, whichever is greater
Late payment fee: Up to $40
Minimum interest charged: $1.50
The Fifth Third 1.67% Cash/Back Card is a mostly vanilla cash back credit card. |
31273 | Fifth Third 1.67% Cash/Back Card: One of the simplest cash back credit cards with an above-average return
Purchase: 20.74%–29.99% variable
20.74%–29.99% variable Balance transfer: 20.74%–29.99% variable (plus a fee of $5 or 4% of the transferred amount, whichever is greater)
20.74%–29.99% variable (plus a fee of $5 or 4% of the transferred amount, whichever is greater) Cash advance: 29.99% (plus $10 or 5% of the amount of your advance, whichever is greater)
Annual fee: $0
Foreign transaction fee: $0
Convenience check fee: Either $5 or 4% of the amount of each check, whichever is greater
Late payment fee: Up to $40
Minimum interest charged: $1.50
The Fifth Third 1.67% Cash/Back Card is a mostly vanilla cash back credit card. It’s got a fixed 1.67% earning rate on all purchases with the option to redeem for either a direct deposit or a statement credit on your card. |
31274 | Fifth Third 1.67% Cash/Back Card: One of the simplest cash back credit cards with an above-average return
It’s got a fixed 1.67% earning rate on all purchases with the option to redeem for either a direct deposit or a statement credit on your card. This super-simple approach may be a big draw for some—but it can be a deterrent for others. Its one-dimensional approach means that it’s impossible to get outsized value for your rewards.
Many credit cards tack on up to 3% of your total overseas spending. The Fifth Third 1.67% Card waives these foreign transaction fees, so it’s a good companion for international trips. It also doesn’t charge an annual fee, which means it can continue to benefit your credit profile even if your credit card strategy evolves away from using the card regularly. A big factor that makes up your credit score is “length of credit history,” which is determined by the average age of your accounts. |
31275 | Fifth Third 1.67% Cash/Back Card: One of the simplest cash back credit cards with an above-average return
It’s got a fixed 1.67% earning rate on all purchases with the option to redeem for either a direct deposit or a statement credit on your card. This super-simple approach may be a big draw for some—but it can be a deterrent for others. Its one-dimensional approach means that it’s impossible to get outsized value for your rewards.
Many credit cards tack on up to 3% of your total overseas spending. The Fifth Third 1.67% Card waives these foreign transaction fees, so it’s a good companion for international trips. It also doesn’t charge an annual fee, which means it can continue to benefit your credit profile even if your credit card strategy evolves away from using the card regularly. A big factor that makes up your credit score is “length of credit history,” which is determined by the average age of your accounts. By keeping the card open, your length of credit history will grow even if you don’t use it (though you should swipe it once every six months to avoid account closure due to inactivity). |
31276 | Fifth Third 1.67% Cash/Back Card: One of the simplest cash back credit cards with an above-average return
This super-simple approach may be a big draw for some—but it can be a deterrent for others. Its one-dimensional approach means that it’s impossible to get outsized value for your rewards.
Many credit cards tack on up to 3% of your total overseas spending. The Fifth Third 1.67% Card waives these foreign transaction fees, so it’s a good companion for international trips. It also doesn’t charge an annual fee, which means it can continue to benefit your credit profile even if your credit card strategy evolves away from using the card regularly. A big factor that makes up your credit score is “length of credit history,” which is determined by the average age of your accounts. By keeping the card open, your length of credit history will grow even if you don’t use it (though you should swipe it once every six months to avoid account closure due to inactivity).
Fifth Third is a bank that operates primarily in the Midwest—but it has branches from Illinois to West Virginia to Florida. |
31277 | Fifth Third 1.67% Cash/Back Card: One of the simplest cash back credit cards with an above-average return
Its one-dimensional approach means that it’s impossible to get outsized value for your rewards.
Many credit cards tack on up to 3% of your total overseas spending. The Fifth Third 1.67% Card waives these foreign transaction fees, so it’s a good companion for international trips. It also doesn’t charge an annual fee, which means it can continue to benefit your credit profile even if your credit card strategy evolves away from using the card regularly. A big factor that makes up your credit score is “length of credit history,” which is determined by the average age of your accounts. By keeping the card open, your length of credit history will grow even if you don’t use it (though you should swipe it once every six months to avoid account closure due to inactivity).
Fifth Third is a bank that operates primarily in the Midwest—but it has branches from Illinois to West Virginia to Florida. If you don’t live in an area where it has physical locations, you may likely have never heard of it. |
31278 | Fifth Third 1.67% Cash/Back Card: One of the simplest cash back credit cards with an above-average return
Many credit cards tack on up to 3% of your total overseas spending. The Fifth Third 1.67% Card waives these foreign transaction fees, so it’s a good companion for international trips. It also doesn’t charge an annual fee, which means it can continue to benefit your credit profile even if your credit card strategy evolves away from using the card regularly. A big factor that makes up your credit score is “length of credit history,” which is determined by the average age of your accounts. By keeping the card open, your length of credit history will grow even if you don’t use it (though you should swipe it once every six months to avoid account closure due to inactivity).
Fifth Third is a bank that operates primarily in the Midwest—but it has branches from Illinois to West Virginia to Florida. If you don’t live in an area where it has physical locations, you may likely have never heard of it.
Here’s why that’s important: If you don’t have a Fifth Third checking or savings account, you’re ineligible to open the Fifth Third 1.67% Cash/Back Card. |
31279 | Fifth Third 1.67% Cash/Back Card: One of the simplest cash back credit cards with an above-average return
It also doesn’t charge an annual fee, which means it can continue to benefit your credit profile even if your credit card strategy evolves away from using the card regularly. A big factor that makes up your credit score is “length of credit history,” which is determined by the average age of your accounts. By keeping the card open, your length of credit history will grow even if you don’t use it (though you should swipe it once every six months to avoid account closure due to inactivity).
Fifth Third is a bank that operates primarily in the Midwest—but it has branches from Illinois to West Virginia to Florida. If you don’t live in an area where it has physical locations, you may likely have never heard of it.
Here’s why that’s important: If you don’t have a Fifth Third checking or savings account, you’re ineligible to open the Fifth Third 1.67% Cash/Back Card. Only those with a previous relationship with the bank will qualify. |
31280 | Fifth Third 1.67% Cash/Back Card: One of the simplest cash back credit cards with an above-average return
It also doesn’t charge an annual fee, which means it can continue to benefit your credit profile even if your credit card strategy evolves away from using the card regularly. A big factor that makes up your credit score is “length of credit history,” which is determined by the average age of your accounts. By keeping the card open, your length of credit history will grow even if you don’t use it (though you should swipe it once every six months to avoid account closure due to inactivity).
Fifth Third is a bank that operates primarily in the Midwest—but it has branches from Illinois to West Virginia to Florida. If you don’t live in an area where it has physical locations, you may likely have never heard of it.
Here’s why that’s important: If you don’t have a Fifth Third checking or savings account, you’re ineligible to open the Fifth Third 1.67% Cash/Back Card. Only those with a previous relationship with the bank will qualify.
Fifth Third 1.67% Cash/Back Card: Rewards
The Fifth Third 1.67% Card offers a unique fixed return rate for all purchases: 1.67% uncapped. |
31281 | Fifth Third 1.67% Cash/Back Card: One of the simplest cash back credit cards with an above-average return
By keeping the card open, your length of credit history will grow even if you don’t use it (though you should swipe it once every six months to avoid account closure due to inactivity).
Fifth Third is a bank that operates primarily in the Midwest—but it has branches from Illinois to West Virginia to Florida. If you don’t live in an area where it has physical locations, you may likely have never heard of it.
Here’s why that’s important: If you don’t have a Fifth Third checking or savings account, you’re ineligible to open the Fifth Third 1.67% Cash/Back Card. Only those with a previous relationship with the bank will qualify.
Fifth Third 1.67% Cash/Back Card: Rewards
The Fifth Third 1.67% Card offers a unique fixed return rate for all purchases: 1.67% uncapped. Sounds random, but it ties in with the bank’s “Fifth Third” motif (5/3 = 1.67). |
31282 | Fifth Third 1.67% Cash/Back Card: One of the simplest cash back credit cards with an above-average return
Fifth Third is a bank that operates primarily in the Midwest—but it has branches from Illinois to West Virginia to Florida. If you don’t live in an area where it has physical locations, you may likely have never heard of it.
Here’s why that’s important: If you don’t have a Fifth Third checking or savings account, you’re ineligible to open the Fifth Third 1.67% Cash/Back Card. Only those with a previous relationship with the bank will qualify.
Fifth Third 1.67% Cash/Back Card: Rewards
The Fifth Third 1.67% Card offers a unique fixed return rate for all purchases: 1.67% uncapped. Sounds random, but it ties in with the bank’s “Fifth Third” motif (5/3 = 1.67). This is an above average return for a no annual fee cash back credit card with a flat earning rate. |
31283 | Fifth Third 1.67% Cash/Back Card: One of the simplest cash back credit cards with an above-average return
Fifth Third is a bank that operates primarily in the Midwest—but it has branches from Illinois to West Virginia to Florida. If you don’t live in an area where it has physical locations, you may likely have never heard of it.
Here’s why that’s important: If you don’t have a Fifth Third checking or savings account, you’re ineligible to open the Fifth Third 1.67% Cash/Back Card. Only those with a previous relationship with the bank will qualify.
Fifth Third 1.67% Cash/Back Card: Rewards
The Fifth Third 1.67% Card offers a unique fixed return rate for all purchases: 1.67% uncapped. Sounds random, but it ties in with the bank’s “Fifth Third” motif (5/3 = 1.67). This is an above average return for a no annual fee cash back credit card with a flat earning rate. More common are offers between 1% and 1.5%. |
31284 | Fifth Third 1.67% Cash/Back Card: One of the simplest cash back credit cards with an above-average return
If you don’t live in an area where it has physical locations, you may likely have never heard of it.
Here’s why that’s important: If you don’t have a Fifth Third checking or savings account, you’re ineligible to open the Fifth Third 1.67% Cash/Back Card. Only those with a previous relationship with the bank will qualify.
Fifth Third 1.67% Cash/Back Card: Rewards
The Fifth Third 1.67% Card offers a unique fixed return rate for all purchases: 1.67% uncapped. Sounds random, but it ties in with the bank’s “Fifth Third” motif (5/3 = 1.67). This is an above average return for a no annual fee cash back credit card with a flat earning rate. More common are offers between 1% and 1.5%.
The card technically earns “Rewards Points,” that can be redeemed at a rate of 1 cent per point. |
31285 | Fifth Third 1.67% Cash/Back Card: One of the simplest cash back credit cards with an above-average return
Here’s why that’s important: If you don’t have a Fifth Third checking or savings account, you’re ineligible to open the Fifth Third 1.67% Cash/Back Card. Only those with a previous relationship with the bank will qualify.
Fifth Third 1.67% Cash/Back Card: Rewards
The Fifth Third 1.67% Card offers a unique fixed return rate for all purchases: 1.67% uncapped. Sounds random, but it ties in with the bank’s “Fifth Third” motif (5/3 = 1.67). This is an above average return for a no annual fee cash back credit card with a flat earning rate. More common are offers between 1% and 1.5%.
The card technically earns “Rewards Points,” that can be redeemed at a rate of 1 cent per point. When you make a purchase, your points earnings will be rounded (up or down) to the nearest whole number. |
31286 | Fifth Third 1.67% Cash/Back Card: One of the simplest cash back credit cards with an above-average return
Only those with a previous relationship with the bank will qualify.
Fifth Third 1.67% Cash/Back Card: Rewards
The Fifth Third 1.67% Card offers a unique fixed return rate for all purchases: 1.67% uncapped. Sounds random, but it ties in with the bank’s “Fifth Third” motif (5/3 = 1.67). This is an above average return for a no annual fee cash back credit card with a flat earning rate. More common are offers between 1% and 1.5%.
The card technically earns “Rewards Points,” that can be redeemed at a rate of 1 cent per point. When you make a purchase, your points earnings will be rounded (up or down) to the nearest whole number. For example, if you spend $6, you’ll earn 10.02 points. This will be rounded to 10 points. |
31287 | Fifth Third 1.67% Cash/Back Card: One of the simplest cash back credit cards with an above-average return
Only those with a previous relationship with the bank will qualify.
Fifth Third 1.67% Cash/Back Card: Rewards
The Fifth Third 1.67% Card offers a unique fixed return rate for all purchases: 1.67% uncapped. Sounds random, but it ties in with the bank’s “Fifth Third” motif (5/3 = 1.67). This is an above average return for a no annual fee cash back credit card with a flat earning rate. More common are offers between 1% and 1.5%.
The card technically earns “Rewards Points,” that can be redeemed at a rate of 1 cent per point. When you make a purchase, your points earnings will be rounded (up or down) to the nearest whole number. For example, if you spend $6, you’ll earn 10.02 points. This will be rounded to 10 points.
Does Fifth Third 1.67% Cash/Back Card offer a new customer bonus? |
31288 | Fifth Third 1.67% Cash/Back Card: One of the simplest cash back credit cards with an above-average return
Sounds random, but it ties in with the bank’s “Fifth Third” motif (5/3 = 1.67). This is an above average return for a no annual fee cash back credit card with a flat earning rate. More common are offers between 1% and 1.5%.
The card technically earns “Rewards Points,” that can be redeemed at a rate of 1 cent per point. When you make a purchase, your points earnings will be rounded (up or down) to the nearest whole number. For example, if you spend $6, you’ll earn 10.02 points. This will be rounded to 10 points.
Does Fifth Third 1.67% Cash/Back Card offer a new customer bonus?
The Fifth Third 1.67% Card doesn’t currently offer a welcome bonus to new members. |
31289 | Fifth Third 1.67% Cash/Back Card: One of the simplest cash back credit cards with an above-average return
Sounds random, but it ties in with the bank’s “Fifth Third” motif (5/3 = 1.67). This is an above average return for a no annual fee cash back credit card with a flat earning rate. More common are offers between 1% and 1.5%.
The card technically earns “Rewards Points,” that can be redeemed at a rate of 1 cent per point. When you make a purchase, your points earnings will be rounded (up or down) to the nearest whole number. For example, if you spend $6, you’ll earn 10.02 points. This will be rounded to 10 points.
Does Fifth Third 1.67% Cash/Back Card offer a new customer bonus?
The Fifth Third 1.67% Card doesn’t currently offer a welcome bonus to new members.
How to redeem Fifth Third 1.67% Cash/Back Card rewards
When it comes to using your rewards, the Fifth Third 1.67% Card doesn’t have many tricks up its sleeve. |
31290 | Fifth Third 1.67% Cash/Back Card: One of the simplest cash back credit cards with an above-average return
This is an above average return for a no annual fee cash back credit card with a flat earning rate. More common are offers between 1% and 1.5%.
The card technically earns “Rewards Points,” that can be redeemed at a rate of 1 cent per point. When you make a purchase, your points earnings will be rounded (up or down) to the nearest whole number. For example, if you spend $6, you’ll earn 10.02 points. This will be rounded to 10 points.
Does Fifth Third 1.67% Cash/Back Card offer a new customer bonus?
The Fifth Third 1.67% Card doesn’t currently offer a welcome bonus to new members.
How to redeem Fifth Third 1.67% Cash/Back Card rewards
When it comes to using your rewards, the Fifth Third 1.67% Card doesn’t have many tricks up its sleeve.
Statement credit
When you earn points with the Fifth Third 1.67% Card, you can use them toward a statement credit on your card to offset your balance. |
31291 | Fifth Third 1.67% Cash/Back Card: One of the simplest cash back credit cards with an above-average return
The card technically earns “Rewards Points,” that can be redeemed at a rate of 1 cent per point. When you make a purchase, your points earnings will be rounded (up or down) to the nearest whole number. For example, if you spend $6, you’ll earn 10.02 points. This will be rounded to 10 points.
Does Fifth Third 1.67% Cash/Back Card offer a new customer bonus?
The Fifth Third 1.67% Card doesn’t currently offer a welcome bonus to new members.
How to redeem Fifth Third 1.67% Cash/Back Card rewards
When it comes to using your rewards, the Fifth Third 1.67% Card doesn’t have many tricks up its sleeve.
Statement credit
When you earn points with the Fifth Third 1.67% Card, you can use them toward a statement credit on your card to offset your balance. You can do this immediately after the rewards are posted to your account. |
31292 | Fifth Third 1.67% Cash/Back Card: One of the simplest cash back credit cards with an above-average return
When you make a purchase, your points earnings will be rounded (up or down) to the nearest whole number. For example, if you spend $6, you’ll earn 10.02 points. This will be rounded to 10 points.
Does Fifth Third 1.67% Cash/Back Card offer a new customer bonus?
The Fifth Third 1.67% Card doesn’t currently offer a welcome bonus to new members.
How to redeem Fifth Third 1.67% Cash/Back Card rewards
When it comes to using your rewards, the Fifth Third 1.67% Card doesn’t have many tricks up its sleeve.
Statement credit
When you earn points with the Fifth Third 1.67% Card, you can use them toward a statement credit on your card to offset your balance. You can do this immediately after the rewards are posted to your account.
Many cash back credit cards require you to earn a specific amount before you’re eligible to redeem them ($25 is a common threshold). |
31293 | Fifth Third 1.67% Cash/Back Card: One of the simplest cash back credit cards with an above-average return
For example, if you spend $6, you’ll earn 10.02 points. This will be rounded to 10 points.
Does Fifth Third 1.67% Cash/Back Card offer a new customer bonus?
The Fifth Third 1.67% Card doesn’t currently offer a welcome bonus to new members.
How to redeem Fifth Third 1.67% Cash/Back Card rewards
When it comes to using your rewards, the Fifth Third 1.67% Card doesn’t have many tricks up its sleeve.
Statement credit
When you earn points with the Fifth Third 1.67% Card, you can use them toward a statement credit on your card to offset your balance. You can do this immediately after the rewards are posted to your account.
Many cash back credit cards require you to earn a specific amount before you’re eligible to redeem them ($25 is a common threshold). This card does not. |
31294 | Fifth Third 1.67% Cash/Back Card: One of the simplest cash back credit cards with an above-average return
For example, if you spend $6, you’ll earn 10.02 points. This will be rounded to 10 points.
Does Fifth Third 1.67% Cash/Back Card offer a new customer bonus?
The Fifth Third 1.67% Card doesn’t currently offer a welcome bonus to new members.
How to redeem Fifth Third 1.67% Cash/Back Card rewards
When it comes to using your rewards, the Fifth Third 1.67% Card doesn’t have many tricks up its sleeve.
Statement credit
When you earn points with the Fifth Third 1.67% Card, you can use them toward a statement credit on your card to offset your balance. You can do this immediately after the rewards are posted to your account.
Many cash back credit cards require you to earn a specific amount before you’re eligible to redeem them ($25 is a common threshold). This card does not.
Direct deposit
Alternatively, you can request a direct deposit into your Fifth Third checking or savings account if you don’t currently have a balance on your credit card, or if you’d like to use your funds in some way other than lowering your credit card debt. |
31295 | Fifth Third 1.67% Cash/Back Card: One of the simplest cash back credit cards with an above-average return
The Fifth Third 1.67% Card doesn’t currently offer a welcome bonus to new members.
How to redeem Fifth Third 1.67% Cash/Back Card rewards
When it comes to using your rewards, the Fifth Third 1.67% Card doesn’t have many tricks up its sleeve.
Statement credit
When you earn points with the Fifth Third 1.67% Card, you can use them toward a statement credit on your card to offset your balance. You can do this immediately after the rewards are posted to your account.
Many cash back credit cards require you to earn a specific amount before you’re eligible to redeem them ($25 is a common threshold). This card does not.
Direct deposit
Alternatively, you can request a direct deposit into your Fifth Third checking or savings account if you don’t currently have a balance on your credit card, or if you’d like to use your funds in some way other than lowering your credit card debt.
Automatic redemptions
If you want to spend as much brain power redeeming your points as you do earning them (i.e., none), you can enroll in auto-redemption which will empty your full rewards balance into your account each month. |
31296 | Fifth Third 1.67% Cash/Back Card: One of the simplest cash back credit cards with an above-average return
Statement credit
When you earn points with the Fifth Third 1.67% Card, you can use them toward a statement credit on your card to offset your balance. You can do this immediately after the rewards are posted to your account.
Many cash back credit cards require you to earn a specific amount before you’re eligible to redeem them ($25 is a common threshold). This card does not.
Direct deposit
Alternatively, you can request a direct deposit into your Fifth Third checking or savings account if you don’t currently have a balance on your credit card, or if you’d like to use your funds in some way other than lowering your credit card debt.
Automatic redemptions
If you want to spend as much brain power redeeming your points as you do earning them (i.e., none), you can enroll in auto-redemption which will empty your full rewards balance into your account each month.
Additional benefits
The Fifth Third 1.67% Card’s ongoing benefits aren’t jaw-dropping, but few no annual fee cash back credit card benefits are. |
31297 | Fifth Third 1.67% Cash/Back Card: One of the simplest cash back credit cards with an above-average return
You can do this immediately after the rewards are posted to your account.
Many cash back credit cards require you to earn a specific amount before you’re eligible to redeem them ($25 is a common threshold). This card does not.
Direct deposit
Alternatively, you can request a direct deposit into your Fifth Third checking or savings account if you don’t currently have a balance on your credit card, or if you’d like to use your funds in some way other than lowering your credit card debt.
Automatic redemptions
If you want to spend as much brain power redeeming your points as you do earning them (i.e., none), you can enroll in auto-redemption which will empty your full rewards balance into your account each month.
Additional benefits
The Fifth Third 1.67% Card’s ongoing benefits aren’t jaw-dropping, but few no annual fee cash back credit card benefits are. Here’s what you can expect:
Cell phone protection: If your cell phone is lost or stolen, you’ll receive up to $800 per claim (maximum two claims or $1,000 per 12-month period) with a $50 deductible. |
31298 | Fifth Third 1.67% Cash/Back Card: One of the simplest cash back credit cards with an above-average return
This card does not.
Direct deposit
Alternatively, you can request a direct deposit into your Fifth Third checking or savings account if you don’t currently have a balance on your credit card, or if you’d like to use your funds in some way other than lowering your credit card debt.
Automatic redemptions
If you want to spend as much brain power redeeming your points as you do earning them (i.e., none), you can enroll in auto-redemption which will empty your full rewards balance into your account each month.
Additional benefits
The Fifth Third 1.67% Card’s ongoing benefits aren’t jaw-dropping, but few no annual fee cash back credit card benefits are. Here’s what you can expect:
Cell phone protection: If your cell phone is lost or stolen, you’ll receive up to $800 per claim (maximum two claims or $1,000 per 12-month period) with a $50 deductible. All you’ve got to do is use the card to pay your monthly phone bill. |
31299 | Fifth Third 1.67% Cash/Back Card: One of the simplest cash back credit cards with an above-average return
Automatic redemptions
If you want to spend as much brain power redeeming your points as you do earning them (i.e., none), you can enroll in auto-redemption which will empty your full rewards balance into your account each month.
Additional benefits
The Fifth Third 1.67% Card’s ongoing benefits aren’t jaw-dropping, but few no annual fee cash back credit card benefits are. Here’s what you can expect:
Cell phone protection: If your cell phone is lost or stolen, you’ll receive up to $800 per claim (maximum two claims or $1,000 per 12-month period) with a $50 deductible. All you’ve got to do is use the card to pay your monthly phone bill. This is excellent for a no annual fee credit card.
If your cell phone is lost or stolen, you’ll receive up to $800 per claim (maximum two claims or $1,000 per 12-month period) with a $50 deductible. |
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