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like i said shanghai and copenhagen are both port cities but in copenhagen the water has gotten so clean that you can actually swim in it one of the first projects we ever did was the harbor bath in copenhagen sort of continuing the public realm into the water so we thought that these expos quite often have a lot of state financed propaganda images statements but no real experience so just like with a bike we don't talk about it you can try it like with the water instead of talking about it we're going to sail a million liters of harbor water from copenhagen to shanghai so the chinese who have the courage can actually dive in and feel how clean it is this is where people normally object that it doesn't sound very sustainable to sail water from copenhagen to china but in fact the container ships go full of goods from china to denmark and then they sail empty back
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this is where people normally object that it doesn't sound very sustainable to sail water from copenhagen to china but in fact the container ships go full of goods from china to denmark and then they sail empty back so quite often you load water for ballast so we can actually hitch a ride for free and in the middle of this sort of harbor bath we're actually going to put the actual little mermaid so the real mermaid the real water and the real bikes and when she's gone we're going to invite a chinese artist to reinterpret her the architecture of the pavilion is this sort of loop of exhibition and bikes when you go to the exhibition you'll see the mermaid and the pool
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and the facade of the parking we wanted to make the parking naturally ventilated so we needed to perforate it and we discovered that by controlling the size of the holes we could actually turn the entire facade into a gigantic naturally ventilated image and since we always refer to the project as the mountain we commissioned this japanese himalaya photographer to give us this beautiful photo of mount everest making the entire building a square meter artwork so if you go back into the parking into the corridors it's almost like traveling into a parallel universe from cars and colors into this sort of south facing urban oasis the wood of your apartment continues outside becoming the facades
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unfortunately it was the national bank of iceland at the same time we actually had a visitor a minister from azerbaijan came to our office we took him to see the mountain and he got very excited by this idea that you could actually make mountains out of architecture because azerbaijan is known as the alps of central asia so he asked us if we could actually imagine an urban master plan on an island outside the capital that would recreate the silhouette of the seven most significant mountains of azerbaijan so we took the commission
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the interface just kind of disappears this started out as a app that one of the ph d students in our lab ilya rosenberg made but i think its true identity comes out here now what's great about a multi touch sensor is that you know i could be doing this with as many fingers here but of course multi touch also inherently means multi user chris could be interacting with another part of lava while i play around with it here you can imagine a new kind of sculpting tool where i'm kind of warming something up making it malleable and then letting it cool down and solidifying in a certain state should have something like this in their lobby
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the interface just disappears here there's no manual this is exactly what you expect especially if you haven't interacted with a computer before now when you have initiatives like the laptop i kind of cringe at the idea of introducing a whole new generation to computing with this standard mouse pointer interface this is something that i think is really the way we should be interacting with machines from now on now of course i can bring up a keyboard
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the great thing about mapping applications it's not really it's so again with a multi point interface you can do a gesture like this so you can be able to tilt around like that it's not just simply relegated to a kind of panning and motion this gesture is just putting two fingers down it's defining an axis of tilt and i can tilt up and down that way we just came up with that on the spot it's probably not the right thing to do but there's such interesting things you can do with this interface it's just so much fun playing around with it too
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now this is a rear projected drafting table it's about inches wide and it's equipped with a multi touch sensor normal touch sensors that you see like on a kiosk or interactive can only register one point of contact at a time this thing allows you to have multiple points at the same time
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again i can use both of my hands to interact and move photos around but what's even cooler is that if i have two fingers i can actually grab a photo and then stretch it out like that really easily i can pan zoom and rotate it effortlessly i can do that grossly with both of my hands or i can do it just with two fingers on each of my hands together
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where's your lab i'm a research scientist at in new york here's an example of another kind of app i can make these little fuzz balls it'll remember the strokes i'm making of course i can do it with all my hands
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and this kind of thing is really much more common than you would think national parks are heavily managed the wildlife is kept to a certain population size and structure fires are suppressed fires are started non native species are removed native species are reintroduced and in fact i took a look and banff national park is doing all of the things i just listed suppressing fire having fire radio wolves reintroducing bison it takes a lot of work to make these places look untouched
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so scientists have started calling ecosystems like these novel ecosystems because they're often dominated by non native species and because they're just super weird they're just unlike anything we've ever seen before for so long we dismissed all these novel ecosystems as trash we're talking about agricultural fields timber plantations that are not being managed on a day basis second growth forests generally the entire east coast where after agriculture moved west the forest sprung up and of course pretty much all of hawaii where novel ecosystems are the norm where exotic species totally dominate this forest here has queensland maple it has sword ferns from southeast asia you can make your own novel ecosystem too it's really simple you just stop mowing your lawn
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we are stealing nature from our children now when i say this i don't mean that we are destroying nature that they will have wanted us to preserve although that is unfortunately also the case what i mean here is that we've started to define nature in a way that's so purist and so strict that under the definition we're creating for ourselves there won't be any nature left for our children when they're adults but there's a fix for this so let me explain right now humans use half of the world to live to grow their crops and their timber to pasture their animals
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we've changed the chemistry of the soil with our artificial fertilizers and of course we've changed the chemistry of the air so when you take your next breath you'll be breathing in percent more carbon dioxide than if you were breathing in so all of these changes and many others have come to be kind of lumped together under this rubric of the and this is a term that some geologists are suggesting we should give to our current epoch given how pervasive human influence has been over it now it's still just a proposed epoch but i think it's a helpful way to think about the magnitude of human influence on the planet so where does this put nature what counts as nature in a world where everything is influenced by humans so years ago environmental writer bill mckibben said that because nature was a thing apart from man and because climate change meant that every centimeter of the earth was altered by man then nature was over in fact he called his book the end of nature i disagree with this
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we have a model by which kids can speak english and understand english in three month's time he can tell you stories in english of the thirsty crow of the crocodile and of the giraffe and if you ask him what he likes to do he will say i like sleeping i like eating i like playing and if you ask him what he wants to do he will say i want to horsing now horsing is going for a horse ride so comes to my office every day he comes for a tummy rub because he believes that will give me luck
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those numbers were absolutely mind boggling overwhelming and we were constantly asked when will you start how many schools will you start how many children will you get how are you going to scale how are you going to replicate it was very difficult not to get scared not to get daunted but we dug our heels and said we're not in the number game we want to take one child at a time and take the child right through school sent to college and get them prepared for better living a high value job so we started the first school started in a slum where there were people living below the poverty line our first school was on a rooftop of a building inside the slums a second story building the only second story building inside the slums and that rooftop did not have any ceiling only half a tin sheet
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well i wasn't cured of anything it was the opposite actually i was infected i was infected with an idea i don't belong in this street i don't want to live in that house i don't want to end up in that shipyard i want to be in that car
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i started to train i hadn't swum for years not a stroke and i had kept in good shape but a whole different animal as a matter of fact this picture is supposed to be me during training it's a smiling face and when you're training for this sport you are not smiling
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was at eight o'clock at night the doctor medical team from university of miami arrived at five in the morning so i swam through the night and at dawn they got there and they started with shots i didn't get out but was in the water taking shots taking xanax oxygen to the face it was like an unit in the water
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and i said what's your name henry henry what's your question he said well i didn't have a question so much as i had a suggestion he said you know those guys who really believe in what they believe in and so they wear bombs and i said well it's odd that you've learned of this as a noble kind of pursuit but yeah i know those guys he said that's what you need you need like a school of fish that would swim in front of you like this
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and so what after that are you going to swim the atlantic no that's the last swim it's the only swim i'm interested in but i'm ready and by the way a reporter called me the other day and he said he looked on and he said he saw my birthday was august and for some odd reason in they had my death date too
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it wasn't the resume of breaking this record here it was more like who had i become how had i spent my valuable time how could this have gone by like lightning and i couldn't forgive myself for the countless countless hours i had lost in negative thought all the time i had spent beating myself up for losing my marriage and not stopping the sexual abuse when i was a kid and career moves and this and this and this just why why didn't i do it better why why why and then my mother died at and so i starting thinking not only am i not happy with the past now i'm getting choked with i've only got years left what am i going to do with this short amount of time that's just fleeting and i'm not in the present whatsoever and i decided the remedy to all this malaise was going to be for me to chase an elevated dream an extreme dream something that would require utter conviction and unwavering passion something that would make me be my best self in every aspect of my life every minute of every day because the dream was so big that i couldn't get there without that kind of behavior and that kind of conviction
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the remedy to all this malaise was going to be for me to chase an elevated dream an extreme dream something that would require utter conviction and unwavering passion something that would make me be my best self in every aspect of my life every minute of every day because the dream was so big that i couldn't get there without that kind of behavior and that kind of conviction and i decided it was an old dream that was lingering that was from so many years ago three decades ago the only sort of world class swim i had tried and failed at back in my was going from cuba to florida it was deep in my imagination no one's ever done it without a shark cage it's daunting it's more than a hundred miles across a difficult passage of ocean it's probably at my speed at my age for anybody's speed at anybody's age going to take maybe hours of continuous swimming never getting out on the boat and i started to train
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and to get the government permissions you read in the paper you think it's easy to get into cuba everyday try going in with an armada like we had of people and five boats and crew etc the navigation is difficult there's a big river called the gulf stream that runs across and it's not going in the direction you are it's going to the east and you'd like to go north
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so the image of physics we've got an image problem let's be honest it hasn't moved on much from this this is a very famous photograph that's from the solvay conference in this is when the great minds of physics were grappling with the nature of determinism and what it means only to have a probability that a particle might be somewhere and whether any of it was real and it was all very difficult and you'll notice they're all very stern looking men in suits marie curie i keep maybe saying marie antoinette which would be a turn up for the books marie curie third from the left on the bottom there she was allowed in but had to dress like everybody else
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i am from just down the road here i don't live here anymore but coming from round here means that i have a northern nana my mom and nana is very bright she hasn't had much formal education but she's sharp and when i was a second year undergraduate studying physics at cambridge i remember spending an afternoon at house in studying quantum mechanics
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and the problem with that is that i'm a physicist and i study this this this is my job right i study the interface between the atmosphere and the ocean the atmosphere is massive the ocean is massive and the thin layer that joins them together is really important because that's where things go from one huge reservoir to the other you can see that the sea surface that was me who took this video the average height of those waves by the way was meters so this is definitely physics happening here there's lots of things this is definitely physics and yet it's not included in our cultural perception of physics and that bothers me
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argument about logistics which has driven so much of this debate right so if you look at it close enough you'll actually see that much of this is about economics the say much like fax machines and xerox machines did in the and social networks have radically transformed the economics of protest so people would inevitably rebel to put it very simply the assumption so far has been that if you give people enough connectivity if you give them enough devices democracy will inevitably follow and to tell you the truth i never really bought into this argument in part because i never saw three american presidents agree on anything else in the past
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and again i think this is kind of false but i think a much bigger problem with this is that this logic that we should be dropping not bombs i mean it would make a fascinating title for thomas friedman's new book
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revolution that happened there but if you look close enough you'll actually see that many of the networks and and and were actually operational they may have become slower but the activists could still access it and actually argue that having access to them is actually great for many authoritarian states and it's great simply because they can gather open source intelligence in the past it would take you weeks if not months to identify how iranian activists connect to each other now you actually know how they connect to each other by looking at their page i mean and not just used to torture in order to actually get this data now it's all available online
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i think as a grumpy eastern european i was brought in to play the pessimist this morning so bear with me well i come from the former soviet republic of belarus which as some of you may know is not exactly an oasis of liberal democracy so that's why i've always been fascinated with how technology could actually reshape and open up authoritarian societies like ours so i'm graduating college and feeling very idealistic i decided to join the ngo which actually was using new media to promote democracy and media reform in much of the former soviet union
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to promote democracy and media reform in much of the former soviet union however to my surprise i discovered that dictatorships do not crumble so easily in fact some of them actually survived the internet challenge and some got even more repressive so this is when i ran out of my idealism and decided to quit my ngo job and actually study how the internet could impede democratization now i must tell you that this was never a very popular argument and it's probably not very popular yet with some of you sitting in this audience it was never popular with many political leaders especially those in the united states who somehow thought that new media would be able to do what missiles couldn't that is promote democracy in difficult places where everything else has already been tried and failed and i think by this news has finally reached britain so i should probably add gordon brown to this list as well
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well my theory is that it's happening because censorship actually is less effective than you think it is in many of those places the moment you put something critical in a even if you manage to ban it immediately it will still spread around thousands and thousands of other so the more you block it the more it people to actually avoid the censorship and thus win in this cat game so the only way to control this message is actually to try to spin it and accuse anyone who has written something critical of being for example a cia agent
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so tina still married but thinking cord didn't love her flew to argentina with max cord finally figured out what was going on and rushed after them but he was too late tina had already been kidnapped strapped to a raft and sent over a waterfall she and her baby were presumed dead cord was sad for a bit but then he bounced right back with a archaeologist named kate and they had a gorgeous wedding until tina seemingly back from the dead ran into the church holding a baby she screamed am i too late cord i've come so far this is your son and that ladies and gentlemen is how the soap opera one life to live introduced a love story that lasted years
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now if you've ever seen a soap opera you know the stories and the characters can be exaggerated larger than life and if you're a fan you find that exaggeration fun and if you're not maybe you find them melodramatic or unsophisticated maybe you think watching soap operas is a waste of time that their bigness means their lessons are small or nonexistent but i believe the opposite to be true soap operas reflect life just bigger so there are real life lessons we can learn from soap operas and those lessons are as big and adventurous as any soap opera storyline now i've been a fan since i ran home from the bus stop in second grade desperate to catch the end of luke and laura's wedding the biggest moment in general hospital history so you can imagine how much i loved my eight years as the assistant casting director on as the world turns my job was watching soap operas reading soap opera scripts and auditioning actors to be on soap operas so i know my stuff
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and yes soap operas are larger than life drama on a grand scale but our lives can be filled with as much intensity and the stakes can feel just as dramatic we cycle through tragedy and joy just like these characters we cross thresholds fight demons and find salvation unexpectedly and we do it again and again and again but just like soaps we can flip the script which means we can learn from these characters that move like and through life and we can use those lessons to craft our own life stories soap operas teach us to push away doubt and believe in our capacity for bravery vulnerability adaptability and resilience and most importantly they show us it's never too late to change your story so with that let's start with soap opera lesson one surrender is not an option
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was a world war spy and when the war ended she got married moved to france and decided to give culinary school a shot julia her books and her tv shows revolutionized the way america cooks we all have the power to initiate change in our lives to evolve and adapt we make the choice but sometimes life chooses for us and we don't get a heads up surprise slams us in the face you're flat on the ground the air is gone and you need resuscitation so thank goodness for soap opera lesson four resurrection is possible
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but before the tumor could kill him marlena shot him and he tumbled off a catwalk to his death and so it went for years
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he's called the phoenix for a reason and here's what that means for us as long as the show is still on the air or you're still breathing nothing is permanent resurrection is possible now of course just like life soap operas do ultimately meet the big finale canceled my show as the world turns in december and we shot our final episode in june it was six months of dying and i rode that train right into the mountain and even though we were in the middle of a huge recession and millions of people were struggling to find work i somehow thought everything would be ok so i packed up the kids and the brooklyn apartment and we moved in with my in laws in alabama
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three months later nothing was ok that was when i watched the final episode air and i realized the show was not the only fatality i was one too i was unemployed and living on the second floor of my in home and that's enough to make anyone feel dead inside
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in tina lord found herself in quite the pickle see this gold digger made sure she married sweet cord roberts just before he inherited millions but when cord found out tina loved his money as much as she loved him he dumped her mother maria was thrilled until they hooked up again so maria hired max holden to romance tina and then made sure cord didn't find out tina was pregnant with his baby so tina still married but thinking cord didn't love her flew to argentina with max
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and of course the bear left so what that teaches us is obstacles are to be expected and we can choose to surrender or we can stand and fight pandora's tim westergren knows this better than most you might even call him the erica kane of silicon valley tim and his launched the company with two million dollars in funding they were out of cash the next year now lots of companies fold at that point but tim chose to fight
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now this is scary it's an acknowledgment of need or fallibility maybe it's even an admission that we're not as special as we might like to think stephanie forrester of the bold and the beautiful thought she was pretty darn special she thought she was so special she didn't need to mix with the riffraff from the valley and she made sure valley girl brooke knew it but after nearly years of epic fighting stephanie got sick and let brooke in they made amends became soul mates and stephanie died in brooke's arms and here's our drop your ego life is not about you
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and now starbucks has more than doubled its net revenue since howard came back so sacrifice your desire to be right or safe all the time it's not helping anyone least of all you sacrifice your ego soap opera lesson three evolution is real you're not meant to be static characters on television static equals boring and boring equals fired characters are supposed to grow and change now on tv those dynamic changes can make for some rough transitions particularly when a character is played by one person yesterday and played by someone new today
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characters are supposed to grow and change now on tv those dynamic changes can make for some rough transitions particularly when a character is played by one person yesterday and played by someone new today recasting happens all the time on soaps over the last years four different actors have played the same key role of carly benson on general hospital each new face triggered a change in the character's life and personality now there was always an essential nugget of carly in there but the character and the story adapted to whomever was playing her and here's what that means for us while we may not swap faces in our own lives we can evolve too we can choose to draw a circle around our feet and stay in that spot or we can open ourselves to opportunities like carly who went from nursing student to hotel owner or like julia child
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but i knew my story wasn't over that it couldn't be over i just had to tap into everything i had ever learned about soap operas i had to be brave like erica and refuse to surrender so every day i made a decision to fight i had to be vulnerable like stephanie and sacrifice my ego i had to ask for help a lot of times across many states i had to be adaptable like carly and evolve my skills my mindset and my circumstances and then i had to be resilient like stefano and resurrect myself and my career like a phoenix from the ashes
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eventually i got an interview after years in news and entertainment nine months of unemployment and this one interview i had an offer for an entry level job i was years old and i was back from the dead we will all experience what looks like an ending and we can choose to make it a beginning kind of like tina who miraculously survived that waterfall and because i hate to leave a cliffhanger hanging tina and cord did get divorced but they got remarried three times before the show went off the air in so remember as long as there is breath in your body it's never too late to change your story thank you
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to most of you this is a device to buy sell play games watch videos i think it might be a lifeline i think actually it might be able to save more lives than penicillin i know i say and a lot of you think a lot of you think about the lewd photos that you see hopefully not your kids sending to somebody else or trying to translate the abbreviations i can help you with those later but the parents in the room know that is actually the best way to communicate with your kids it might be the only way to communicate with your kids
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and the secret is she opens every single one has a percent open rate now the parents are really alarmed it's a percent open rate even if she doesn't respond to you when you ask her when she's coming home for dinner i promise she read that text and this isn't some suburban using teen phenomenon
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so i'd like to spend a few minutes with you folks today imagining what our planet might look like in a thousand years but before i do that i need to talk to you about synthetic materials like plastics which require huge amounts of energy to create and because of their disposal issues are slowly poisoning our planet i also want to tell you and share with you how my team and i have been using mushrooms over the last three years not like that
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i need to talk to you about what i consider one of the most egregious offenders in the disposable plastics category this is a material you all know is styrofoam but i like to think of it as toxic white stuff in a single cubic foot of this material about what would come around your computer or large television you have the same energy content of about a liter and a half of petrol yet after just a few weeks of use you'll throw this material in the trash and this isn't just found in packaging
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existence and the fact of your own mortality doesn't get you down the state of our current funerary practices will today almost percent of americans choose conventional burial conventional burial begins with embalming where funeral staff drain bodily fluid and replace it with a mixture designed to preserve the corpse and give it a lifelike glow then as you know bodies are buried in a casket in a concrete lined grave in a cemetery all told in us cemeteries we bury enough metal to build a golden gate bridge enough wood to build single family homes and enough formaldehyde laden embalming fluid to fill eight olympic size swimming pools in addition cemeteries all over the world are reaching capacity turns out it doesn't really make good business sense to sell someone a piece of land for eternity
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turns out that farmers in agricultural institutions have been practicing something called livestock mortality composting for decades mortality composting is where you take an animal high in nitrogen and cover it with co composting materials that are high in carbon it's an aerobic process so it requires oxygen and it requires plenty of moisture as well in the most basic setup a cow is covered with a few feet of wood chips which are high in carbon and left outside for nature for breezes to provide oxygen and rain to provide moisture in about nine months all that remains is a nutrient rich compost the flesh has been decomposed entirely as have the bones i know
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as a result cremation rates have risen fast in if you suggested your grandmother be incinerated after she died you'd probably be kicked from the family deathbed but today almost half of americans choose cremation citing simpler cheaper and more ecological as reasons i used to think that cremation was a sustainable form of disposition but just think about it for a second
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but today almost half of americans choose cremation citing simpler cheaper and more ecological as reasons i used to think that cremation was a sustainable form of disposition but just think about it for a second cremation destroys the potential we have to give back to the earth after we've died it uses an energy intensive process to turn bodies into ash polluting the air and contributing to climate change all told in the us emit a staggering million pounds of carbon dioxide into the atmosphere annually the truly awful truth is that the very last thing that most of us will do on this earth is poison it it's like we've created accepted and death denied our way into a status quo that puts as much distance between ourselves and nature as is humanly possible our modern funerary practices are designed to stave off the natural processes that happen to a body after death in other words they're meant to prevent us from decomposing
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these tiny amazing creatures break down molecules into smaller molecules and atoms which are then incorporated into new molecules in other words that cow is transformed it's no longer a cow it's been cycled back into nature see magic you can probably imagine the light bulb that went off in my head after i received that phone call i began designing a system based on the principles of livestock mortality composting that would take human beings and transform them into soil fast forward five years and the project has grown in ways i truly never could have imagined we've created a non profit urban model based on the science of livestock mortality composting that turns human beings into soil
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so how is this possible how can we get so much information out of so little motion well let's say that those leaves move by just a single micrometer and let's say that that shifts our image by just a thousandth of a pixel that may not seem like much but a single frame of video may have hundreds of thousands of pixels in it and so if we combine all of the tiny motions that we see from across that entire image then suddenly a thousandth of a pixel can start to add up to something pretty significant on a personal note we were pretty psyched when we figured this out
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mary had a little lamb whose fleece was white as snow and everywhere that mary went that lamb was sure to go and here's what we were able to recover from our silent video captured outside behind that window mary had a little lamb whose fleece was white as snow and everywhere that mary went that lamb was sure to go and there are other ways that we can push these limits as well so here's a quieter experiment where we filmed some earphones plugged into a laptop computer and in this case our goal was to recover the music that was playing on that laptop from just silent video of these two little plastic earphones and we were able to do this so well that i could even our results
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so let me show you what i mean on the left here you see video of a person's wrist and on the right you see video of a sleeping infant but if i didn't tell you that these were videos you might assume that you were looking at two regular images because in both cases these videos appear to be almost completely still but there's actually a lot of subtle motion going on here and if you were to touch the wrist on the left you would feel a pulse and if you were to hold the infant on the right you would feel the rise and fall of her chest as she took each breath
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and so this technology is really powerful because it takes these phenomena that we normally have to experience through touch and it lets us capture them visually and non so a couple years ago i started working with the folks that created that software and we decided to pursue a crazy idea we thought it's cool that we can use software to visualize tiny motions like this and you can almost think of it as a way to extend our sense of touch
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that's one ten thousandth of a centimeter which spans somewhere between a hundredth and a thousandth of a pixel in this image so you can squint all you want but motion that small is pretty much invisible but it turns out that something can be invisible and still be numerically significant because with the right algorithms we can take this silent seemingly still video and we can recover this sound
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i'm going to talk about religion but it's a broad and very delicate subject so i have to limit myself and therefore i will limit myself to only talk about the links between religion and sexuality
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it's when the young couple whisper tonight we are going to make a baby my talk will be about the impact of religions on the number of babies per woman this is indeed important because everyone understands that there is some sort of limit on how many people we can be on this planet and there are some people who say that the world population is growing like this three billion in seven billion just last year and it will continue to grow because there are religions that stop women from having few babies and it may continue like this
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i don't think you understand i think your phone lines are unmanned i punched every touch tone i was told but i've still spent hours on hold it's not enough your software crashed my mac and it constantly hangs and bombs it erased my roms now the mac makes the sounds of silence in my dreams i fantasize of wreaking vengeance on you guys say your motorcycle crashes blood comes gushing from your gashes with your fading strength you call and you pray for a trained but you get me
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sounds of silence thank you good evening and welcome to spot the ted presenter who used to be a broadway accompanist
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so the irony is that as these things became easier to use a less technical broader audience was coming into contact with this equipment for the first time i once had the distinct privilege of sitting in on the apple call center for a day the guy had a duplicate headset for me to listen to and the calls that you know how they say your call may be recorded for quality assurance uh uh your call may be recorded so that they can collect the funniest dumb user stories and pass them around on a cd
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so the gadgets are getting tinier and tinier but our fingers are essentially staying the same size so it gets to be more and more of a challenge software is subject to another primal force the mandate to release more and more versions when you buy a piece of software it's not like buying a vase or a candy bar where you own it it's more like joining a club where you pay dues every year and every year they say we've added more features and we'll sell it to you for i know one guy who's spent just on over the years and software companies make percent of their revenue from just these software upgrades i call it the software upgrade paradox which is that if you improve a piece of software enough times you eventually ruin it i mean microsoft word was last just a word processor in you know the eisenhower administration
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and it came out and it was called microsoft write and none of you are nodding in acknowledgment because it died it tanked no one ever bought it i call this the sport utility principle people like to surround themselves with unnecessary power right they don't need the database and the website but they're like well i'll upgrade because i might you know i might need that someday so the problem is as you add more features where are they going to go where are you going to stick them you only have so many design tools you can do buttons you can do pop up menus sub menus but if you're not careful about how you choose you wind up with this
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this is an un this is not a joke un photo of microsoft word the copy that you have with all the open you've obviously never opened all the but all you have to type in is this little teeny window down here
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welcome to the type a word wizard ok i'll bite let's click next to continue
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i've called for tech support again i ignored my boss's warning i called on a monday morning now it's evening and my dinner first grew cold and then grew mold i'm still on hold i'm listening to the sounds of silence
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people are feeling overwhelmed they're feeling like it's too much technology too fast
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so we must admit that some of the blame falls squarely at the feet of the users but why is the technical overload crisis the complexity crisis accelerating now in the hardware world it's because we the consumers want everything to be smaller smaller smaller so the gadgets are getting tinier and tinier but our fingers are essentially staying the same size so it gets to be more and more of a challenge software is subject to another primal force the mandate to release more and more versions
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but what's the alternative microsoft actually did this experiment they said well wait a minute everyone complains that we're adding so many features let's create a word processor that's just a word processor simple pure does not do web pages is not a database and it came out and it was called microsoft write
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every software company is doing microsoft's you can't keep a good idea down these days
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but it turns out i was wrong right because the came out and it violated every bit of common wisdom other products cost less other products had more features they had voice recorders and fm transmitters the other products were backed by microsoft with an open standard not apple's propriety standard but the won this is the one they wanted the lesson was simplicity sells
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and i'm sure every one of you has done this at some point in your lives or one of your children you walk along and i'm about to pull this onto the floor
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so the point is this is a really interesting story this is version eight of this software and do you know what they put in version eight no new features it's never happened before in software the company put no new features they just said we'll make this software work right
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so my final advice for those of you who are consumers of this technology remember if it doesn't work it's not necessarily you ok it could be the design of the thing you're using be aware in life of good design and bad design and if you're among the people who create this stuff easy is hard pre sweat the details for your audience count the taps remember the hard part is not deciding what features to add it's deciding what to leave out and best of all your motivation is simplicity sells bravo
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what do futures sacrifice for success they sacrifice family time they sacrifice friend time they sacrifice fun time they sacrifice personal indulgence they sacrifice hobbies and they sacrifice sleep so it affects their health and they live for work achievement and control i'm sure that resonates with some of the
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i want to share with you some ideas about the secret power of time in a very short time all right start the clock please seconds studio keep it quiet please settle down it's about time
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end sequence take one seconds studio nine eight seven six five four three two let's tune into the conversation of the principals in adam's temptation come on adam don't be so wishy washy take a bite
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and that brings us to skill number three the ability to implement this to get colleagues across the entire chain to actually do these things and it's been slow to spread this is not yet our norm in surgery let alone making to go onto childbirth and other areas there's a deep resistance because using these tools forces us to confront that we're not a system forces us to behave with a different set of values just using a checklist requires you to embrace different values from the ones we've had like humility discipline teamwork this is the opposite of what we were built on independence self sufficiency autonomy i met an actual cowboy by the way i asked him what was it like to actually herd a thousand cattle across hundreds of miles how did you do that and he said we have the cowboys stationed at distinct places all around they communicate electronically constantly and they have protocols and for how they handle everything from bad weather to emergencies or inoculations for the cattle
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i got my start in writing and research as a surgical trainee as someone who was a long ways away from becoming any kind of an expert at anything so the natural question you ask then at that point is how do i get good at what i'm trying to do and it became a question of how do we all get good at what we're trying to do it's hard enough to learn to get the skills try to learn all the material you have to absorb at any task you're taking on i had to think about how i sew and how i cut but then also how i pick the right person to come to an operating room and then in the midst of all this came this new context for thinking about what it meant to be good
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singing is sharing when you sing you have to know what you're talking about intimately and you have to be willing to share this insight and give away a piece of yourself i look for this intention to share in everything and i ask what are the intentions behind this architecture or this product or this restaurant or this meal and if your intentions are to impress people or to get the big applause at the end then you are taking not giving and this is a song that's about it's the kind of song that everyone has their version of this song is called home and it's sort of a this is where i'm from nice to meet you all kind of song
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put his foot down and he said he grabbed his pen he snatched his scissors this man refused to fold to the conventions of normalcy and just decided to fold history would know as who else the world's first true inventor of the children's pop up book for this delight and for this wonder people rejoiced they were happy because the story survived and that the world would keep on spinning wasn't the first to evolve the way a story was told and he certainly wasn't the last whether storytellers realized it or not they were channeling spirit when they moved opera to radio news to radio theater film to film in motion to film in sound color on and on there seemed to be no cure for this and things got a lot more fun when the internet came around
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for example one company would tell a story of love through its very own search engine one taiwanese production studio would interpret american politics in
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ladies and gentlemen gather around i would love to share with you a story once upon a time in century germany there was the book now during this time the book was the king of storytelling it was venerable it was ubiquitous
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now during this time the book was the king of storytelling it was venerable it was ubiquitous but it was a little bit boring because in its years of existence storytellers never evolved the book as a storytelling device but then one author arrived and he changed the game forever his name was put his foot down and he said he grabbed his pen he snatched his scissors this man refused to fold to the conventions of normalcy and just decided to fold
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i was in india this past year and i may have seen the last cases of polio in the world there's nothing that makes you feel more the blessing and the honor of working in a program like that than to know that something that horrible no longer exists so i'm going to tell you so i'm going to show you some dirty pictures they are difficult to watch but you should look at them with optimism because the horror of these pictures will be matched by the uplifting quality of knowing that they no longer exist but first i'm going to tell you a little bit about my own journey my background is not exactly the conventional medical education that you might expect when i was an intern in san francisco i heard about a group of native americans who had taken over alcatraz island and a native american who wanted to give birth on that island and no other doctor wanted to go and help her give birth i went out to alcatraz and i lived on the island for several weeks she gave birth i caught the baby i got off the island i landed in san francisco and all the press wanted to talk to me because my three weeks on the island made me an expert in indian affairs
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i wound up on every television show someone saw me on television they called me up and they asked me if i'd like to be in a movie and to play a young doctor for a bunch of rock and roll stars who were traveling in a bus ride from san francisco to england and i said yes i would do that so i became the doctor in an absolutely awful movie called medicine ball caravan
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my wife of years and i joined the bus our bus ride took us from san francisco to london then we switched buses at the big pond we then got on two more buses and we drove through turkey and iran afghanistan over the pass into pakistan like every other young doctor this is us at the pass and that's our bus we had some difficulty getting over the pass but we wound up in india and then like everyone else in our generation we went to live in a himalayan monastery
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smallpox was the worst disease in history it killed more people than all the wars in history in the last century it killed million people you're reading about larry page already somebody reads very fast
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it initially goes quite slowly you get two or three discrete locations then there'll be secondary outbreaks and the disease will spread from country to country so fast that you won't know what hit you within three weeks it will be everywhere in the world now if we had an undo button and we could go back and isolate it and grab it when it first started if we could find it early and we had early detection and early response and we could put each one of those viruses in jail that's the only way to deal with something like a pandemic and let me show you why that is we have a joke this is an epidemic curve and everyone in medicine i think ultimately gets to know what it is but the joke is an epidemiologist likes to arrive at an epidemic right here and ride to glory on the downhill curve
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an amazing presentation first of all just so everyone understands you're saying that by creating web looking on the internet for patterns they can detect something suspicious before who before anyone else can see it give an example of how that could possibly be true you're not mad about the copyright violation no i love it
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moment these guys in ottawa on a budget of dollars a year got cracking percent of all the reports in the world came from percent of all the reports in the world came from all the other nations now here's what's really interesting after they'd been working for a couple years what do you think happened to those nations they felt pretty stupid so they started sending in their reports early and now their reporting percentage is down to percent because other nations have started to report so can you find diseases early by crawling the web of course you can can you find it even earlier than does now of course you can you saw that they found sars using their chinese web a full six weeks before they found it using their english web well they're only crawling in seven languages these bad viruses really don't have any intention of showing up first in english or spanish or french
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we declared smallpox eradicated in this is the most important slide that i've ever seen in public health sovereigns killed by smallpox because it shows you to be the richest and the strongest and to be kings and queens of the world did not protect you from dying of smallpox never can you doubt that we are all in this together but to see smallpox from the perspective of a sovereign is the wrong perspective you should see it from the perspective of a mother watching her child develop this disease and standing by helplessly day one day two day three day four day five day six
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you should see it from the perspective of a mother watching her child develop this disease and standing by helplessly day one day two day three day four day five day six you're a mother and you're watching your child and on day six you see that become hard day seven they show the classic scars of smallpox day eight and al gore said earlier that the most photographed image in the world the most printed image in the world was that of the earth but this was in and as of that moment this photograph was the photograph that was the most widely printed because we printed two billion copies of this photograph and we took them hand to hand door to door to show people and ask them if there was smallpox in their house because that was our surveillance system we didn't have we didn't have web we didn't have computers by day nine you look at this picture and you're horrified i look at this picture and i say thank god because it's clear that this is only an ordinary case of smallpox and i know this child will live
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by day nine you look at this picture and you're horrified i look at this picture and i say thank god because it's clear that this is only an ordinary case of smallpox and i know this child will live and by day the lesions are his eyelids are swollen but you know this child has no other secondary infection and by day while he will be scarred for life he will live there are other kinds of smallpox that are not like that this is confluent smallpox in which there isn't a single place on the body where you could put a finger and not be covered by lesions flat smallpox which killed percent of people who got it and hemorrhagic smallpox the most cruel of all which had a predilection for pregnant women i've probably had women die
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and hemorrhagic smallpox the most cruel of all which had a predilection for pregnant women i've probably had women die they all had hemorrhagic smallpox i've never seen anybody die from it who wasn't a pregnant woman in the who embarked on what was an outrageous program to eradicate a disease in that year there were countries affected with smallpox by we were down to countries we were down to five countries but in that year smallpox exploded throughout india
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