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63214440ca12380250d4383329cca8f9 | https://www.forbes.com/sites/forbesagencycouncil/2016/03/21/eight-qualities-your-next-account-executive-hire-should-possess/ | Eight Qualities Your Next Account Executive Hire Should Possess | Eight Qualities Your Next Account Executive Hire Should Possess
Agency account executives play a critical role in your business operations. Not only are they overseeing deliverables from your junior staff and interns; they're also "managing up" by serving as your clients' main point of contact and relaying those commun... |
62e78d62974a18409ce23086fc8d20ef | https://www.forbes.com/sites/forbesagencycouncil/2016/03/22/why-originality-is-a-creatives-greatest-weapon/ | Why Originality Is A Creative's Greatest Weapon | Why Originality Is A Creative's Greatest Weapon
Every day business owners around the world pursue their passions, launch industry-disrupting products, and achieve millions in funding. These events signify the power each of us has to create success, but they also illuminate something much deeper —competition is intense ... |
ef5b313b8d8774b4ff6e8613bbb736df | https://www.forbes.com/sites/forbesagencycouncil/2016/05/06/social-selling-101-five-hacks-to-connect-with-customers-and-grow-your-business/ | Social Selling 101: Five Hacks To Connect With Customers And Grow Your Business | Social Selling 101: Five Hacks To Connect With Customers And Grow Your Business
With Americans now spending more time on Facebook than they do with their own pets, it’s hard for anyone to make it through a day without being requested to "like" a page. With the proliferation of social media comes a sense of FOMO (or the... |
053084d138502ca9f46b89603a8af545 | https://www.forbes.com/sites/forbesagencycouncil/2016/08/15/how-virtual-reality-can-revolutionize-digital-marketing/?sh=269d50b45f5e | How Virtual Reality Can Revolutionize Digital Marketing | How Virtual Reality Can Revolutionize Digital Marketing
Fresh off the best regular season in NBA history, the Golden State Warriors knew they had a strong case for courting coveted free agent and bona fide superstar Kevin Durant to San Francisco this summer.
But in order to truly leverage their star power and champions... |
4ab0621ce107d7cf744f490b8bb67067 | https://www.forbes.com/sites/forbesagencycouncil/2016/09/06/capitalizing-on-instagrams-new-algorithm/ | Capitalizing On Instagram's New Algorithm | Capitalizing On Instagram's New Algorithm
Almost every business is on Facebook , Twitter and LinkedIn . But everyone also needs to be aware of the next power player in the social media market: Instagram.
While most people are familiar with the platform, a few companies are missing out on this huge marketing o... |
06e281bb9816b0feaf1a7355e6ce72f6 | https://www.forbes.com/sites/forbesagencycouncil/2016/11/23/the-real-reason-it-feels-tragic-when-your-favorite-brand-sells-out/ | The Real Reason It Feels Tragic When Your Favorite Brand 'Sells Out' | The Real Reason It Feels Tragic When Your Favorite Brand 'Sells Out'
Do you remember when your favorite band “sold out”? That’s the term of disparagement my friends and I used when musicians scored a big record deal and then proceeded to disavow their indie roots. For some, such growth is the measure of success. But to... |
ef4e6fbc559f4f8e745d31b2dcb82805 | https://www.forbes.com/sites/forbesagencycouncil/2016/11/25/three-intrinsic-branding-lessons-all-startups-should-learn-from-the-store-next-door/ | Three Intrinsic Branding Lessons All Startups Should Learn -- From The Store Next Door | Three Intrinsic Branding Lessons All Startups Should Learn -- From The Store Next Door
As a brand strategist, I mostly work with new businesses on establishing themselves as brands – as quickly and as honestly as possible. With Small Business Saturday coming our way (Nov. 26 -- make sure to show your support), now is t... |
7af3f5dff4722f7dbede8d6125e9a462 | https://www.forbes.com/sites/forbesagencycouncil/2016/12/16/why-the-traditional-rules-of-writing-still-matter-5-content-creation-tips/ | Why The Traditional Rules Of Writing Still Matter: 5 Content Creation Tips | Why The Traditional Rules Of Writing Still Matter: 5 Content Creation Tips
Over the past two decades, digital content needs have transformed tremendously. With the switch around the turn of the century towards writing for search engines, the basic principles of writing got lost. People who have never constructed valuab... |
e8b5d1a52d17fac7eee14461e9be3cbb | https://www.forbes.com/sites/forbesagencycouncil/2016/12/20/five-important-components-to-build-a-rock-solid-seo-strategy/ | Five Important Components To Build A Rock Solid SEO Strategy | Five Important Components To Build A Rock Solid SEO Strategy
SEO continues to evolve, yet many website owners seem to be stuck in the past with their online marketing and SEO strategies. What worked a few years ago doesn’t work any longer, especially if you’ve been executing short-term tactics instead of long-term stra... |
b0dba0d74ebe9373fde9522b99f36d73 | https://www.forbes.com/sites/forbesagencycouncil/2016/12/22/how-to-integrate-influencer-marketing-into-your-businesss-digital-marketing-mix/ | How To Integrate Influencer Marketing Into Your Business's Digital Marketing Mix | How To Integrate Influencer Marketing Into Your Business's Digital Marketing Mix
The role of content in digital marketing has progressed into becoming a staple for businesses. But with the rapid rise of content made available on the internet, important information can easily be lost. Through trial and error, I discover... |
5f7f8806b71a5cbb913d8e24868a4114 | https://www.forbes.com/sites/forbesagencycouncil/2016/12/28/setting-the-standard-for-excellent-customer-service-four-technologies-to-employ/ | Setting The Standard For Excellent Customer Service: Four Technologies To Employ | Setting The Standard For Excellent Customer Service: Four Technologies To Employ
Your relationship with customers doesn’t end after they’ve purchased your product or service. In fact, that’s just the beginning of a long-term relationship. What if a customer has a question or complaint and can’t get in touch with you or... |
2e59886c64481992705d3ebfd722c27b | https://www.forbes.com/sites/forbesagencycouncil/2017/01/10/five-ways-to-spice-up-your-direct-mail-marketing-in-2017/ | Five Ways To Spice Up Your Direct Mail Marketing In 2017 | Five Ways To Spice Up Your Direct Mail Marketing In 2017
Marketers continue to use direct mail in 2016 because it still leads in ROI. However, traditional direct mail marketing has changed dramatically. InfoTrends did a study on direct mail that found the following statistics: 66% of direct mail is opened, 82% of direc... |
9f30dda2bf31622fe9e0672e31c63713 | https://www.forbes.com/sites/forbesagencycouncil/2017/01/18/five-reasons-why-it-may-be-time-to-review-your-website-content/?sh=19462c57be41 | Five Reasons Why It May Be Time To Review Your Website Content | Five Reasons Why It May Be Time To Review Your Website Content
A website is living and breathing work that is never finished or complete. Whether your company launched its website two years ago or two days ago, you need to view your company’s website as a continual work in progress.
Companies that ignore their websites... |
47388ec18b38c2691441cc01c3655046 | https://www.forbes.com/sites/forbesagencycouncil/2017/01/19/how-scooter-braun-built-one-of-the-most-successful-management-companies-in-the-world/ | How Scooter Braun Built One Of The Most Successful Management Companies In The World | How Scooter Braun Built One Of The Most Successful Management Companies In The World
How do you build a kid singing covers on YouTube into Justin Bieber? How do you take a white rapper buzzing on MySpace and turn him into Asher Roth? How do you turn an interest in party promotion and music marketing into a full-service... |
f423b235fdfdddd13c8f3a6bfb69a9aa | https://www.forbes.com/sites/forbesagencycouncil/2017/01/23/10-unique-ways-to-generate-new-leads/ | 10 Unique Ways To Generate New Leads | 10 Unique Ways To Generate New Leads
Acquiring clients and generating new leads is vital to an agency's growth and stability. While referrals are always a strong way to earn new business, agency executives also incorporate other strategies into their lead generation, whether that's appearances on popular TV shows or pr... |
1f83f95ddba725aad6bbbb9e9acc7f5f | https://www.forbes.com/sites/forbesagencycouncil/2017/02/02/the-fastest-way-to-destroy-influencer-marketing-automate-it/ | The Fastest Way To Destroy Influencer Marketing? Automate It | The Fastest Way To Destroy Influencer Marketing? Automate It
"Influencer marketing" has proven to be much more than just a buzz-worthy term in the world of advertising. With brands and companies reporting a $9.60 return on investment for every $1 invested, it is clear that influencer marketing is powerful and here to s... |
8f105182395a4d29df2624c0bf853f8d | https://www.forbes.com/sites/forbesagencycouncil/2017/02/10/how-to-achieve-greater-joy-at-work-with-a-craftsman-like-approach/ | How to Achieve Greater Joy At Work With A Craftsman-Like Approach | How to Achieve Greater Joy At Work With A Craftsman-Like Approach
I have a question for you, one I want you to answer honestly: Does your job bring you joy?
You might be tempted to instead ask yourself, “Am I happy?” However, happiness is not the same thing as joy. In his book, Joy, Inc., CEO Richard Sheridan says, “Yo... |
30343fc4a88593a6f849704362c32c7d | https://www.forbes.com/sites/forbesagencycouncil/2017/02/17/the-power-of-an-idea-how-female-founders-can-create-exposure-for-their-brands/ | The Power Of An Idea: How Female Founders Can Create Exposure For Their Brands | The Power Of An Idea: How Female Founders Can Create Exposure For Their Brands
The recent Women’s March on Washington made headlines around the world as it drew millions of protesters to the streets. While serving as an organized demonstration, it also teaches us another valuable lesson: It shows how powerful ideas can... |
daa49b6f3e009c5f7154ec9ff59ef114 | https://www.forbes.com/sites/forbesagencycouncil/2017/02/22/looking-to-build-brand-awareness-advertise-on-snapchat/ | Looking To Build Brand Awareness? Advertise On Snapchat | Looking To Build Brand Awareness? Advertise On Snapchat
The harsh reality for many companies is that their client bases are aging and they're having a hard time engaging with new audiences. Most of the time, it is because the most efficient channels to communicate with younger generations aren't understood or used by b... |
0f1748c2fd7d9dd1fcaedcf63f0f9264 | https://www.forbes.com/sites/forbesagencycouncil/2017/02/23/making-a-big-life-or-business-decision-write-the-press-release-first/ | Making A Big Life Or Business Decision? Write The Press Release First | Making A Big Life Or Business Decision? Write The Press Release First
Over the past three-plus decades, I’ve advised more than 1,000 people on major business, personal and business-personal decisions. My consult has related to acquisitions and mergers, product launches and failures, executive, entertainer and employee ... |
e05e9d139a6aa7b55f7642cc09cd033d | https://www.forbes.com/sites/forbesagencycouncil/2017/02/28/finding-narratives-using-analytics-to-learn-the-stories-behind-your-bounce-rate/?sh=49f446d44006 | Finding Narratives: Using Analytics To Learn The Stories Behind Your Bounce Rate | Finding Narratives: Using Analytics To Learn The Stories Behind Your Bounce Rate
When preparing a report for a client, Google Analytics offer an incredibly agile approach to track user behavior and better understand the way in which individual users are interacting with your content. However, too often, these metrics a... |
e8e842646fd742df4bde9cf6fdf4f48a | https://www.forbes.com/sites/forbesagencycouncil/2017/03/14/its-no-longer-internet-marketing-without-social-media/ | It's No Longer Internet Marketing Without Social Media | It's No Longer Internet Marketing Without Social Media
In my decade working in digital marketing, I have not seen anything transform the industry more than the rise of social media. It has become a cliché to speak of social media’s power and influence over consumers. Nonetheless, the idea is still lost on quite a numbe... |
293984f8e79365ade2c51796fdb9074f | https://www.forbes.com/sites/forbesagencycouncil/2017/03/17/is-your-seo-company-taking-advantage-of-you/ | Is Your SEO Company Taking Advantage Of You? | Is Your SEO Company Taking Advantage Of You?
I’m sure at some point you’ve received the phone call or email from an unknown contact with some variation of this statement:
“We’ve reviewed your website and you do not show up on the first page on Google for your keywords. Call me today and we can guarantee the top spot.”
... |
b32728a156cf6cbe02b357d783e09f9e | https://www.forbes.com/sites/forbesagencycouncil/2017/03/28/15-ways-to-improve-your-websites-branding/?sh=641174863091 | 15 Ways To Improve Your Website's Branding | 15 Ways To Improve Your Website's Branding
Website design is constantly evolving: Dancing hamsters and "under construction" GIFs have long since given way to sleek images and mobile-friendly sites that are optimized for quick understanding and easy sharing. But as options grow, so do the chances of confusing or even sc... |
435d8b2e71874b2cfcdb183141c755ff | https://www.forbes.com/sites/forbesagencycouncil/2017/03/30/why-it-pays-to-not-always-be-right-in-business/ | Why It Pays To Not Always Be 'Right' In Business | Why It Pays To Not Always Be 'Right' In Business
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Several years ago, I decided to challenge my need to be “right.” I was well established in my career, having taken the self-employed, entrepreneurial route. I had a lot of personal conviction; I needed to be self-assured to survive in business, right?
I was ... |
efa8fab751b0954877cd0dbab62fefc2 | https://www.forbes.com/sites/forbesagencycouncil/2017/04/25/understanding-five-emotions-that-encourage-us-to-spend/?sh=3035da7b5441 | Understanding Five Emotions That Encourage Us To Spend | Understanding Five Emotions That Encourage Us To Spend
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Emotional triggers drive us to react. Reacting can mean feeling an emotion (happiness, sadness, anger, etc.). It can also mean feeling an emotion, and acting because of that feeling.
For example, you see an item in a store that strongly reminds you of ... |
0cedff0c026b3fc3185dce9f1804bb98 | https://www.forbes.com/sites/forbesagencycouncil/2017/05/04/seeking-inspiration-agency-executives-share-sources-of-influence/ | Seeking Inspiration? Agency Executives Share Sources of Influence | Seeking Inspiration? Agency Executives Share Sources of Influence
When it comes to staying inspired, professionals rely on a variety of resources. Many turn to their coworkers and keep an eye on other projects at their company. Many turn to creative outlets, such as travel, for inspiration. And many pay attention to wh... |
cf7eca34ef8e4f598a7ea46fabec08a8 | https://www.forbes.com/sites/forbesagencycouncil/2017/05/10/mapping-the-course-storytelling-and-the-customer-journey/ | Mapping The Course: Storytelling And The Customer Journey | Mapping The Course: Storytelling And The Customer Journey
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Keeping up with the modern consumer’s changing tastes can be a challenge, but business depends on it. Customers are interacting constantly with brands across multiple channels and platforms, with many companies lacking the ability to connect the dot... |
0fada55678f9fdec92c7adba1f0ed996 | https://www.forbes.com/sites/forbesagencycouncil/2017/05/11/game-based-learning-helps-big-pharma-get-ahead/ | Game-Based Learning Helps Big Pharma Get Ahead | Game-Based Learning Helps Big Pharma Get Ahead
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Remember high school chemistry class? Perhaps you’ve blocked most of it out of your memory, but there’s one visual you likely remember: the periodic table of elements.
It remains vivid in my memory, thanks to the unforgettable song, “The Elements,” penned in 1... |
6ad62348ee7c8e93e3c91a418d99a9ca | https://www.forbes.com/sites/forbesagencycouncil/2017/05/11/six-steps-to-take-before-launching-a-website/ | Six Steps To Take Before Launching A Website | Six Steps To Take Before Launching A Website
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No matter your experience level, launching a website is a stressful, complicated task. After all, any number of things could go wrong, ranging from the small (a misspelled word or broken links) to the large (forgetting to set up proper site redirects).
At Advant... |
463e935610a0635dd1aec34c05d667e3 | https://www.forbes.com/sites/forbesagencycouncil/2017/05/18/12-ways-to-improve-communications-between-your-agency-and-your-clients/?sh=41b02ec97e21 | 12 Ways To Improve Communications Between Your Agency And Your Clients | 12 Ways To Improve Communications Between Your Agency And Your Clients
Making sure everyone is on the same page and aware of the same issues or developments requires more than haphazardly sent memos. It requires organization and commitment from both your team and the client you are supporting. You need to know what ser... |
8d0bba6e6ca7ddf1a7750620a9bee9a2 | https://www.forbes.com/sites/forbesagencycouncil/2017/05/18/appealing-to-the-top-of-the-psychological-hierarchy/ | Appealing To The Top Of The Psychological Hierarchy | Appealing To The Top Of The Psychological Hierarchy
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More and more, marketing is blatantly manipulating – or at best, exploiting – the most basic human psychological weaknesses.
Think of messages like, “But wait, there’s more!” and “You can be special and important!”
These base narcissistic ploys are common... |
c698bb4fa17bc080a74f27e4d1424795 | https://www.forbes.com/sites/forbesagencycouncil/2017/05/22/11-ways-to-make-your-marketing-emails-stand-out-in-a-cluttered-inbox/ | 11 Ways To Make Your Marketing Emails Stand Out In A Cluttered Inbox | 11 Ways To Make Your Marketing Emails Stand Out In A Cluttered Inbox
Sending out emails about products or services and actually get recipients to open them can be difficult. Basic filters hide unsolicited emails and even those that get through tend to be ignored by users, who are less likely to jump on random messages ... |
7bcc273639ad46000ed256fad6d93c67 | https://www.forbes.com/sites/forbesagencycouncil/2017/05/23/the-future-of-e-commerce-is-play/ | The Future Of E-Commerce Is Play | The Future Of E-Commerce Is Play
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With e-commerce sales projected to nearly triple in 2017, competition for customers in online retail will increase significantly. Companies with the best user and brand experiences will be strongly positioned to beat out their competitors. While most e-commerce companies fo... |
6735f1d7160fdcf543920360b4e3ee96 | https://www.forbes.com/sites/forbesagencycouncil/2017/05/26/three-reasons-to-dig-deeper-into-the-who-you-are-selling-to/ | Three Reasons To Dig Deeper Into The 'Who' You Are Selling To | Three Reasons To Dig Deeper Into The 'Who' You Are Selling To
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Today’s buyer has all but destroyed conventional marketing practices. They are both savvy and self-educated, and see through even the most carefully crafted sales pitch -- and want nothing to do with it.
B2B buyers, especially in technology, com... |
2150f7af3182ae4c9d8876b2e5756e98 | https://www.forbes.com/sites/forbesagencycouncil/2017/06/27/marketing-automation-five-things-youre-getting-wrong-and-what-to-do-instead/ | Marketing Automation: Five Things You're Getting Wrong (And What To Do Instead) | Marketing Automation: Five Things You're Getting Wrong (And What To Do Instead)
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Marketing is the first step in an efficient business development solution, as it can determine whether you are a good match with a potential client. For a business to be successful, it must find the right clients who will respo... |
5cea7ce7639a1c6405b9bd514298c2ee | https://www.forbes.com/sites/forbesagencycouncil/2017/07/05/b2b-pipeline-marketing-an-account-based-approach-results-in-better-leads-and-sales-team-alignment/ | B2B Pipeline Marketing: An Account-Based Approach Results In Better Leads And Sales Team Alignment | B2B Pipeline Marketing: An Account-Based Approach Results In Better Leads And Sales Team Alignment
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As B2B marketing teams continue working to impact their company’s sales pipeline and revenue in measurable ways, another core marketing technology and buzzword — account-based marketing (ABM) — has become a t... |
065376c16e24b0b7e9c779c02b06812d | https://www.forbes.com/sites/forbesagencycouncil/2017/07/05/how-to-determine-the-right-ppc-advertising-budget/ | How To Determine The Right PPC Advertising Budget | How To Determine The Right PPC Advertising Budget
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One of the top questions I hear from clients and prospects is, “How much should our budget be for pay-per-click advertising?”
The answer to identifying the appropriate PPC advertising budget depends on projections, assumptions and math. In this article, I’l... |
04cbb2a63575c118e5c838e3de7faa24 | https://www.forbes.com/sites/forbesagencycouncil/2017/07/07/how-the-changing-technological-landscape-will-impact-seo/?sh=13cb4b394954 | How The Changing Technological Landscape Will Impact SEO | How The Changing Technological Landscape Will Impact SEO
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The era of link buying, keyword stuffing content and over-optimizing meta tags is over. All previous search engine optimization practices that marked the first decade of the industry’s development were replaced by the rise of content marketing, socia... |
6c3479947b9f23c84b147f6694b4c8e6 | https://www.forbes.com/sites/forbesagencycouncil/2017/07/11/in-the-age-of-fake-news-media-relations-still-matters/ | In The Age Of Fake News, Media Relations Still Matters | In The Age Of Fake News, Media Relations Still Matters
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We’ve all seen headlines like these: “Americans’ Trust in Mass Media Sinks to New Low” and “Most Americans Don’t Think The Media Is Honest.” The deliberate discrediting of our news media – by politicians, celebrities, your eccentric uncle, etc. – has s... |
a25f268bc064ad28c38511f3b955db08 | https://www.forbes.com/sites/forbesagencycouncil/2017/07/14/using-content-strategy-to-cut-through-the-information-clutter/ | Using Content Strategy To Cut Through The Information Clutter | Using Content Strategy To Cut Through The Information Clutter
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The modern news consumer suffers from a 21st century disease that we’ll call information tachyphemia. Its cause? An excessive amount of exposure to messages from broadcast, print and online platforms, whether we are conscious of it or not. The i... |
95a240b36c1b6b401caf292b4e4efc8e | https://www.forbes.com/sites/forbesagencycouncil/2017/07/25/paradigm-shift-the-evolution-of-podcast-advertising/ | Paradigm Shift: The Evolution Of Podcast Advertising | Paradigm Shift: The Evolution Of Podcast Advertising
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The history of advertising can be traced back thousands of years, but it’s really been over the last century that we’ve seen numerous paradigm shifts within the advertising space. Per Merriam-Webster, the definition of a paradigm shift is “an important c... |
a40a44de0af5b3cd6f45283a53a37335 | https://www.forbes.com/sites/forbesagencycouncil/2017/07/27/eight-tips-for-recent-grads-who-want-to-get-jobs-in-marketing/ | Eight Tips For Recent Grads Who Want To Get Jobs In Marketing | Eight Tips For Recent Grads Who Want To Get Jobs In Marketing
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Congratulations, college graduate! You've successfully completed a life goal that has provided you a foundation in marketing communications, taught you critical thinking, and provided you with the confidence you need to go out and build that car... |
a9b1bd6aebddd370c4adc025ccb103eb | https://www.forbes.com/sites/forbesagencycouncil/2017/08/02/how-to-choose-the-right-micro-influencer-for-your-brand/ | How To Choose The Right Micro-Influencer For Your Brand | How To Choose The Right Micro-Influencer For Your Brand
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Influencer marketing is genius. Although we don’t actually know all the personalities we follow on Instagram, it's been shown that average people (like you and me) trust influencers' opinions nearly as much as our friends’ and families' opinions.
Bran... |
8bca60c277a6b2b48a0bfe4cae7b22fe | https://www.forbes.com/sites/forbesagencycouncil/2017/08/07/gamification-and-game-based-learning-which-is-right-for-your-business/ | Gamification And Game-Based Learning: Which Is Right For Your Business? | Gamification And Game-Based Learning: Which Is Right For Your Business?
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Combining games with employee training is becoming increasingly popular. Studies show how games can help improve employee entertainment, health, motivation and learning and create a better workplace environment. When trying to infuse g... |
f2657c127e61b10cd01979a56229a726 | https://www.forbes.com/sites/forbesagencycouncil/2017/08/09/are-marketing-conferences-worth-it/ | Are Marketing Conferences Worth It? | Are Marketing Conferences Worth It?
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The first marketing conference I ever attended outside a city I resided in was Lawyernomics in Seattle, a conference focused solely on marketing and internal operations for law firms. I loved being surrounded by hundreds of lawyers and marketers eager to get an edge for ... |
595df3bb67365a70349bfb8bd957bb51 | https://www.forbes.com/sites/forbesagencycouncil/2017/08/11/sensitivity-is-an-asset-not-a-weakness-in-pr-professionals/ | Sensitivity Is An Asset, Not A Weakness, In PR Professionals | Sensitivity Is An Asset, Not A Weakness, In PR Professionals
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When most of us in public relations began our careers, we were given “the talk.” You know, the one about how we must learn to steel ourselves against the routine and often ruthless rejection from journalists who won’t give us the time of day, or ... |
b3de9f7544d1116e34eba7d1056ed09f | https://www.forbes.com/sites/forbesagencycouncil/2017/08/16/the-magic-of-an-effective-brainstorm/?sh=201b88b55edb | The Magic Of An Effective Brainstorm | The Magic Of An Effective Brainstorm
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When innovation became a key factor in my compensation and my then employer, Johnson & Johnson, tracked the revenue gains I generated, a sage manager warned me that this would be the hardest job of my life. He said that a concern was that nobody could just sit down and ... |
f01441798ebe8a3ade4c56a20c03131b | https://www.forbes.com/sites/forbesagencycouncil/2017/08/17/how-you-can-use-white-papers-to-increase-leads-and-engagement/ | How You Can Use White Papers To Increase Leads And Engagement | How You Can Use White Papers To Increase Leads And Engagement
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White papers are effective lead generation tools because they walk the thin line between education and promotion, positioning your business as a thought leader and solving a problem for potential customers at the same time.
Last year, one of our... |
087c1319afb73e4a434ba7c6228cec46 | https://www.forbes.com/sites/forbesagencycouncil/2017/08/21/an-insiders-guide-to-russian-media/ | An Insider's Guide To Russian Media | An Insider's Guide To Russian Media
This is the first article in a regular series about navigating international media.
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The Russians have certainly secured a lot of air time in U.S. media recently, but what does it look like for an American company trying to break into Russian media?
Despite political tens... |
f4df197792380a62ddaf41a54e61cfe2 | https://www.forbes.com/sites/forbesagencycouncil/2017/08/22/five-costly-mistakes-that-sabotage-a-businesss-local-search-presence-and-how-to-fix-them/ | Five Costly Mistakes That Sabotage A Business's Local Search Presence (And How To Fix Them) | Five Costly Mistakes That Sabotage A Business's Local Search Presence (And How To Fix Them)
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More customers are actively searching for local businesses online than ever before. Google processes over 3.5 billion search queries per day, over half of which take place on mobile devices. That’s a lot of on-the-g... |
d5a276e71bcd6b0a95395806db32323a | https://www.forbes.com/sites/forbesagencycouncil/2017/08/23/a-summer-silent-client-doesnt-have-to-equal-lost-revenue/ | A Summer Silent Client Doesn't Have To Equal Lost Revenue | A Summer Silent Client Doesn't Have To Equal Lost Revenue
The only thing worse than losing a client is working with one who stalls. As an agency owner for 20 years, I have seen clients hesitate for every reason imaginable, and I've developed best practices to limit lost resources and keep projects moving.
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9db6d2e224e5c4b5d95ff36bd35d8164 | https://www.forbes.com/sites/forbesagencycouncil/2017/09/01/how-to-use-content-curation-the-right-way/ | How To Use Content Curation The Right Way | How To Use Content Curation The Right Way
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Content curation is one of the most misinterpreted tactics in marketing. Most organizations curate content in some form or another, but very few do it correctly. Before you put time and resources into content curation, be sure it is a fit for your business and deve... |
e6f4bc15fac325b7ab78516475d2bd56 | https://www.forbes.com/sites/forbesagencycouncil/2017/09/01/when-designing-your-website-keep-seo-in-mind-and-ask-the-right-questions/ | When Designing Your Website, Keep SEO In Mind And Ask The Right Questions | When Designing Your Website, Keep SEO In Mind And Ask The Right Questions
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So you’ve decided that your company’s website needs a complete overhaul. The design is outdated, it’s not good for the user, and conversions are lagging. On top of that, your Google rankings are not where you think they should be and... |
891efb16e2787caf1e1e428bfb20000d | https://www.forbes.com/sites/forbesagencycouncil/2017/09/07/digital-marketing-trends-to-keep-an-eye-on-in-multifamily-housing/ | Digital Marketing Trends To Keep An Eye On In Multifamily Housing | Digital Marketing Trends To Keep An Eye On In Multifamily Housing
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It used to be that, in order to be successful, multifamily developers had to target residents where they stood. Whether it was with a billboard or paper advertisements, developers could only advertise one way. But recent technological change... |
7bca7bf81cd07fa0bb68dc877df80183 | https://www.forbes.com/sites/forbesagencycouncil/2017/09/21/six-simple-steps-to-mastering-marketing-automation/ | Six Simple Steps To Mastering Marketing Automation | Six Simple Steps To Mastering Marketing Automation
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Marketing automation isn’t a passing fad. The technology has completely transformed the worlds of marketing and advertising and will continue to do so in the coming years. While big names like Marketo, Oracle Eloqua and Pardot tend to dominate the conversa... |
087f5ff51c33f3b3f1f46ac6a2288652 | https://www.forbes.com/sites/forbesagencycouncil/2017/09/22/15-ways-your-marketing-firm-can-reach-the-next-tier/ | 15 Ways Your Marketing Firm Can Reach The Next Tier | 15 Ways Your Marketing Firm Can Reach The Next Tier
Establishing your marketing agency took time, guts and a lot of work. Now you’ve got a good staff, a few good clients and occasionally more paperwork than you prefer to deal with. Looking ahead, you can see that your finances are looking solid for the next while, but ... |
7218a231b3d27d43565f16a814631693 | https://www.forbes.com/sites/forbesagencycouncil/2017/09/25/14-benefits-of-account-based-marketing/ | 14 Benefits Of Account-Based Marketing | 14 Benefits Of Account-Based Marketing
Account-based marketing (ABM) is making a comeback. With its personalized approach and attention to detail, consumers are benefiting from messages that are tailored just for them. As much as 70% of a B2B marketer’s budget went to ABM in 2016, and this number is expected to grow ex... |
bb0931d0ba7f203a1cfdfe0d7b68a787 | https://www.forbes.com/sites/forbesagencycouncil/2017/09/25/cheaters-never-prosper-not-even-in-social-media/ | Cheaters Never Prosper -- Not Even In Social Media | Cheaters Never Prosper -- Not Even In Social Media
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I remember watching Lance Armstrong storm up a mountain during Stage 13 of the 2003 Tour de France only to get his handlebar caught on a spectator’s jacket and flip over. He untangled himself from the wreck, got back on his bike and ascended that mountain ... |
c29fb08d6404e150468528a31db1bfb5 | https://www.forbes.com/sites/forbesagencycouncil/2017/09/25/seven-traits-to-look-for-when-selecting-an-agency/ | Seven Traits To Look For When Selecting An Agency | Seven Traits To Look For When Selecting An Agency
Hiring an agency is a good step for companies or brands: You get the chance to tap into the experience and skill of people who specialize in getting the word out about services like yours in a way that presents you in the best possible light. Picking an agency, though, ... |
af8d999eb704d3030182ee8c1863665e | https://www.forbes.com/sites/forbesagencycouncil/2017/09/29/baby-boomers-are-selling-their-businesses-to-millennial-entrepreneurs-and-its-a-brilliant-idea/ | Baby Boomers Are Selling Their Businesses To Millennial Entrepreneurs, And It's A Brilliant Idea | Baby Boomers Are Selling Their Businesses To Millennial Entrepreneurs, And It's A Brilliant Idea
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A few months ago, I opened my local newspaper to a complete surprise. My electrician, Gary Thompson, who had built up a well-respected business over 65 years, was shutting everything down and retiring. No one w... |
160d304d58b0aecd67dfd14b8ca01c36 | https://www.forbes.com/sites/forbesagencycouncil/2017/10/02/five-simple-skills-you-need-for-a-career-in-digital-marketing/ | Five Simple Skills You Need For A Career In Digital Marketing | Five Simple Skills You Need For A Career In Digital Marketing
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As the CEO of a marketing company actively hiring, I've had to inform many people that they have not been selected for an interview. Every “rejection” email I’ve sent has forced me to identify what it really takes to succeed in digital marketing... |
ee11128a1b9ceb6291cc6f29903239d2 | https://www.forbes.com/sites/forbesagencycouncil/2017/10/03/why-email-is-the-locomotive-of-digital-marketing/ | Why Email Is The Locomotive Of Digital Marketing | Why Email Is The Locomotive Of Digital Marketing
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Email marketing reminds me a lot of the rail industry. The first railroad was a steam locomotive in Wales over 200 years ago. The automobile did not kill it nor did airline travel. Did they alter how it was used? Absolutely and, in some cases, forced innovat... |
d7c6b31b4d13930fdf3f9e4ffd5afd84 | https://www.forbes.com/sites/forbesagencycouncil/2017/10/09/how-graphic-design-is-evolving/?sh=6e34c87c1ff3 | How Graphic Design Is Evolving | How Graphic Design Is Evolving
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Twenty-some years ago, we found ourselves in awe of how computers and the internet changed so many aspects of life. Just when we thought technology had reached its peak, we were also blithely aware that more was going to unfold.
Today we can only look back at the impact the d... |
0a6559ca8693ae12be30bb3a299ae0b4 | https://www.forbes.com/sites/forbesagencycouncil/2017/10/13/four-key-things-you-need-to-understand-about-the-social-economy/ | Four Key Things You Need To Understand About The Social Economy | Four Key Things You Need To Understand About The Social Economy
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Today, the social economy embodies a powerhouse of influence and value for reaching a wide range of potential customers. While companies like Uber and Lyft benefit off of peer-to-peer transactions directly, the social economy doesn’t always me... |
de6ef7da3fc139a33f179f9f4161fcb0 | https://www.forbes.com/sites/forbesagencycouncil/2017/10/17/15-things-to-keep-in-mind-when-designing-your-marketing-plan-for-the-holidays/ | 15 Things To Keep In Mind When Designing Your Marketing Plan For The Holidays | 15 Things To Keep In Mind When Designing Your Marketing Plan For The Holidays
The holidays are just around the corner, which means so is shopping season. With spending projected to reach $923.15 billion, according to an eMarketer report, getting in on the revenue share is a must for all businesses ahead of the holiday ... |
c47c0fdfa4746bcd0bb0d5e61a3dfca5 | https://www.forbes.com/sites/forbesagencycouncil/2017/10/17/everything-taylor-swift-can-teach-us-about-marketing-in-2017/ | Everything Taylor Swift Can Teach Us About Marketing In 2017 | Everything Taylor Swift Can Teach Us About Marketing In 2017
Taylor Swift is thought leadership’s current hot take. Even with her latest album two months away, every move is a teaching moment for pretty much everything you can think of. According to a variety of writers, she can teach business, show what capitalism can... |
233f24a22eb6186178f7333d9bbfe61f | https://www.forbes.com/sites/forbesagencycouncil/2017/10/18/four-overlooked-pr-opportunities-to-generate-a-ton-of-free-publicity/ | Four Overlooked PR Opportunities To Generate A Ton Of Free Publicity | Four Overlooked PR Opportunities To Generate A Ton Of Free Publicity
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Planning to pitch a story on your business to a journalist in your field? You’re certainly not alone, and you may find it difficult to get any responses, especially if you have your sights set on mainstream media coverage.
Public relation... |
f162af0ae8b0e53a20757efb0957dea0 | https://www.forbes.com/sites/forbesagencycouncil/2017/10/24/18-steps-to-take-before-you-launch-a-product-or-service/?sh=251a598219cf | 17 Steps To Take Before You Launch A Product Or Service | 17 Steps To Take Before You Launch A Product Or Service
Have an idea for a new product or service? It's easy to get ahead of yourself, envisioning all the sales, recognition and success that will stem from your offering. But like any other business initiative, a product launch takes time and careful planning – rushing ... |
1cd306fab923a8e2a29368169a4d69e2 | https://www.forbes.com/sites/forbesagencycouncil/2017/11/08/how-to-foster-employee-competition-and-drive-improved-performance/ | How To Foster Employee Competition And Drive Improved Performance | How To Foster Employee Competition And Drive Improved Performance
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Imagine this: You’re a salesperson responsible for more revenue than anyone else in an extremely competitive organization. You’ve worked tirelessly to get to where you are and you’re extremely proud of yourself. However, you walk into work o... |
e4e028a53a81dfff1c3a00939ea9667e | https://www.forbes.com/sites/forbesagencycouncil/2017/11/13/do-you-really-need-a-tagline/ | Do You Really Need A Tagline? | Do You Really Need A Tagline?
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Memorable taglines have long been defining elements of modern brands. A great tagline communicates brand promise in just a few words, serving as a valuable shorthand for all that the product or service can offer. "Just Do It." "Think Different." These legendary taglines truly ... |
3849f60ea3d66e688407f69f6284dfd5 | https://www.forbes.com/sites/forbesagencycouncil/2017/11/13/four-signs-that-influencer-marketing-is-right-for-your-business/ | Four Signs That Influencer Marketing Is Right For Your Business | Four Signs That Influencer Marketing Is Right For Your Business
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Celebrities and social media influencers can do amazing things for a marketing campaign, especially if you’re trying to reach a broad consumer base. Notable brands like H&M, Coca-Cola and Disney have all embraced influencer marketing after rea... |
67148b211c5614adde731cd33fdb75c6 | https://www.forbes.com/sites/forbesagencycouncil/2017/11/21/how-to-develop-a-successful-marketing-strategy-for-a-startup/ | How To Develop A Successful Marketing Strategy For A Startup | How To Develop A Successful Marketing Strategy For A Startup
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No matter how unique its technology or how revolutionary its business model, a startup will have difficulty surviving without a marketing strategy that centers around customer acquisition. Marketing is the vehicle that builds the brand’s image an... |
15dbba2e03071630dbf9c8d4e2db0316 | https://www.forbes.com/sites/forbesagencycouncil/2017/11/21/smarter-hiring-starts-with-social-media-recruiting/ | Smarter Hiring Starts With Social Media Recruiting | Smarter Hiring Starts With Social Media Recruiting
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I’ve said it countless times: Meet your audience on their platform of choice. We’re no stranger to this tactic in the world of PR, digital and social media marketing agencies. You use social media for business strategies, but are you making the most of thi... |
9d4946fdd98f8351a8d628ad8a6c467b | https://www.forbes.com/sites/forbesagencycouncil/2017/11/22/15-things-you-should-know-about-location-based-advertising/?sh=5d1f3e071e62 | 15 Things You Should Know About Location-Based Advertising | 15 Things You Should Know About Location-Based Advertising
As the name implies, location-based advertising means creating highly customized and targeted marketing efforts tailored to consumers in a specific place. While it's not a new concept (neighborhood-based direct mail campaigns came about long before the internet... |
ba6471f645849356e8869793b96c13d0 | https://www.forbes.com/sites/forbesagencycouncil/2017/11/22/win-the-talent-war-through-student-loan-reimbursement/ | Win The Talent War Through Student Loan Reimbursement | Win The Talent War Through Student Loan Reimbursement
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In 2016, student loan reimbursements were called the trailblazing benefit of 2017. With several young employees in my business, I’ve seen just how heavily these debts weigh on college graduates and even those in their 30s and 40s who continue to pay dow... |
be4f9c319f4cc1d793ad1e1ffc736d3a | https://www.forbes.com/sites/forbesagencycouncil/2017/11/30/technical-seo-the-best-opportunity-for-you-to-add-value-to-your-website-projects/ | Technical SEO: The Best Opportunity For You To Add Value To Your Website Projects | Technical SEO: The Best Opportunity For You To Add Value To Your Website Projects
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Pubcon 2017, the multi-day conference for digital marketers, wrapped up last week in Las Vegas. For those of you who were unable to attend (like me), chasing down recap and reaction articles is the best way to stay on top of ... |
3f1635f5c85593cace11222de4f1a665 | https://www.forbes.com/sites/forbesagencycouncil/2017/11/30/unique-and-meaningful-gift-ideas-for-your-boss-colleague-or-client/ | Unique And Meaningful Gift Ideas For Your Boss, Colleague Or Client | Unique And Meaningful Gift Ideas For Your Boss, Colleague Or Client
The holidays are a time for giving. You no doubt have a long list of people to buy for this holiday season that may include professional relationships. Buying for these individuals can be stress-inducing, as you want to present a meaningful gift that's... |
1767c7b8236daf65b7fa38f686f31c49 | https://www.forbes.com/sites/forbesagencycouncil/2017/12/07/trust-the-pr-theme-of-2018/ | Trust: The PR Theme Of 2018 | Trust: The PR Theme Of 2018
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The PR theme of 2018 will be informed by the tumult of 2017, the year we unearthed all the dirt and eroded all the trust. Where to begin? While Facebook was testifying in Congressional hearings about how a company with Kremlin ties spent $100,000 in ads during the 2016 president... |
0001ff3716d6f843f53fecec68cefdeb | https://www.forbes.com/sites/forbesagencycouncil/2017/12/08/when-will-disruption-happen-in-the-auto-industry/ | When Will Disruption Happen In The Auto Industry? | When Will Disruption Happen In The Auto Industry?
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When will disruption happen?
Facebook did it to media, Uber did it to taxis, Airbnb did it to hotels and Amazon did it to consumer retail, but the world is still waiting for someone to truly disrupt retail automotive.
In my 17 years in the automotive vertic... |
a5169048b6bc908340a134f0bbdd241f | https://www.forbes.com/sites/forbesagencycouncil/2017/12/18/how-digital-marketing-will-change-in-2018-15-top-trends/ | How Digital Marketing Will Change In 2018: 15 Top Trends | How Digital Marketing Will Change In 2018: 15 Top Trends
The move into 2018 also comes with a shift in digital marketing. New trends are entering the marketplace and your company needs to pay attention or you may be forced by the wayside. With the need to become more visible and reach more customers, the digital market... |
2f0b0a936d8882558d37ab70359d62e5 | https://www.forbes.com/sites/forbesagencycouncil/2017/12/19/15-tips-to-increase-your-brands-visibility-with-experiential-marketing/ | 15 Tips To Increase Your Brand's Visibility With Experiential Marketing | 15 Tips To Increase Your Brand's Visibility With Experiential Marketing
As you review your marketing strategy for the new year, you may be making a push toward experiential marketing as it can provide more ROI than traditional advertising sources. According to an AdWeek article, experiential marketing can help forge la... |
56d9514bac08a68b2ed6eab9b069c1bf | https://www.forbes.com/sites/forbesagencycouncil/2017/12/19/the-five-biggest-public-relations-disasters-of-2017-and-what-you-can-learn-from-them/ | The Five Biggest Public Relations Disasters Of 2017 (And What You Can Learn From Them) | The Five Biggest Public Relations Disasters Of 2017 (And What You Can Learn From Them)
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In the business world, the phrase "any publicity is good publicity" doesn't always hold true. Public relations crises can cause all kinds of issues for your business, including decreased sales and damage to your brand.
... |
053c21ccebe41650d5939adb65383812 | https://www.forbes.com/sites/forbesagencycouncil/2017/12/21/elusive-gen-z-how-to-market-to-the-unmarketable/ | Elusive Gen Z: How To Market To The Unmarketable | Elusive Gen Z: How To Market To The Unmarketable
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Millennials are a thing of the past and marketing to their whims is in every PR professional’s rearview mirror. Gen Z, which our company defines as those born between 1998 and 2016, is stepping out of Gen Y’s shadow with a thud and wielding $44 billio... |
94dde388119d3ec8e8a0163a233f84a7 | https://www.forbes.com/sites/forbesagencycouncil/2017/12/27/five-traits-to-look-for-in-your-next-digital-marketing-manager/ | Five Traits To Look For In Your Next Digital Marketing Manager | Five Traits To Look For In Your Next Digital Marketing Manager
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Today’s successful digital marketing managers work at the intersection of tried-and-true industry prowess and a tech-savvy understanding of their evolving audience. The market has evolved and, along with it, so have the strategies and the stren... |
6e01f26fcf789fc58cd5b502f7cf5f35 | https://www.forbes.com/sites/forbesagencycouncil/2017/12/28/how-to-optimize-your-public-relations-in-the-digital-age/ | How To Optimize Your Public Relations In The Digital Age | How To Optimize Your Public Relations In The Digital Age
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I’ve heard it a million times: “PR doesn’t work.” And then people break up with their publicist. I get it: Your relationship with your publicist is very important. I mean, they are your voice in the world, after all.
Most of the time when I hear thes... |
9321e80744bdc056566af358324b9f58 | https://www.forbes.com/sites/forbesagencycouncil/2018/01/05/12-design-trends-to-integrate-into-your-web-development-and-marketing/ | 12 Design Trends To Integrate Into Your Web Development And Marketing | 12 Design Trends To Integrate Into Your Web Development And Marketing
In the modern world, flawless design and functionality of digital assets – including your website, social media content and marketing materials – is essential to keeping customers engaged. A top-notch product or thoughtful blog post will go ignored a... |
a5603dab581a58455cde3d19208b5b66 | https://www.forbes.com/sites/forbesagencycouncil/2018/01/05/five-critical-gen-z-instagram-tricks-that-marketers-are-missing/ | Five Critical Gen Z Instagram Tricks That Marketers Are Missing | Five Critical Gen Z Instagram Tricks That Marketers Are Missing
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To understand the consumer market, you must be part of it. Thinking about your demographic is integral to digital marketing, but there's an added layer to it in terms of advertising on Instagram. You not only need to understand what millennial... |
af39887ceb794437fd2e6537c1bf2a3b | https://www.forbes.com/sites/forbesagencycouncil/2018/01/05/website-redesign-best-practices-for-2018/ | Website Redesign Best Practices For 2018 | Website Redesign Best Practices For 2018
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Your website is your always-on digital marketing and salesperson. Research shows that about 60% of the sales process is over before a prospect connects with your sales team. Why? Because prospects are researching online. They want to self-direct their education proc... |
6897fb4a7ccc3a4b33935504117bdbeb | https://www.forbes.com/sites/forbesagencycouncil/2018/01/08/keep-up-with-fast-changing-consumer-behaviors-when-to-reassess-your-martech-stack/?sh=3ec885133d70 | Keep Up With Fast-Changing Consumer Behaviors: When To Reassess Your Martech Stack | Keep Up With Fast-Changing Consumer Behaviors: When To Reassess Your Martech Stack
As a marketer, it can be easy to put together a set of tools and processes and stick to them throughout the entire year. If things are running well, there may be no reason to reassess or review your marketing stack. But if your plan star... |
19655deea47eb6315752adc44edbbff9 | https://www.forbes.com/sites/forbesagencycouncil/2018/01/10/how-small-businesses-can-capitalize-on-digital-advertising/ | How Small Businesses Can Capitalize On Digital Advertising | How Small Businesses Can Capitalize On Digital Advertising
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"Reach the right audience at the right time." It’s been marketing’s mantra for over 100 years. And let’s never forget the four Ps: product, place, price and promotion. Isn’t it funny how some things can remain relevant despite decades of evolution?... |
ef2c633d2d9918d618542d614344ea37 | https://www.forbes.com/sites/forbesagencycouncil/2018/01/12/how-fintech-is-targeting-millennials-using-ai-and-machine-learning/ | How Fintech Is Targeting Millennials Using AI And Machine-Learning | How Fintech Is Targeting Millennials Using AI And Machine-Learning
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Over the last several years, millennials have been upending the consumer market as companies scramble to find the best way to attract the world’s first group of digital natives, a wily lot who thrive on innovation, automation and all of th... |
d13af0991ab84ed8dd2378d1c61baf47 | https://www.forbes.com/sites/forbesagencycouncil/2018/01/12/how-to-create-a-learning-environment-people-actually-want-to-be-part-of/ | How To Create A Learning Environment People Actually Want To Be Part Of | How To Create A Learning Environment People Actually Want To Be Part Of
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Learning leaders everywhere: I know this might sting, but unless you hire David Copperfield to do magic tricks in the background as you execute your learning programs, no substantial number of people are going to “magically appear” unl... |
f3cd9585bcbb33010207a43535e5151b | https://www.forbes.com/sites/forbesagencycouncil/2018/01/19/the-gig-economy-pioneering-the-future/ | The Gig Economy: Pioneering The Future | The Gig Economy: Pioneering The Future
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Two years ago, I decided to do the unthinkable for many Americans — give up my car. Needless to say, I spent a lot of time using ride-sharing services like Uber and Lyft. One of my favorite ways to get to know my drivers was to ask them a simple question: What do you ... |
5fa3313f6ed03b388da09ed307c6726a | https://www.forbes.com/sites/forbesagencycouncil/2018/01/22/be-nice-or-leave-the-pragmatic-case-for-b-corps/ | Be Nice Or Leave: The Pragmatic Case For B-Corps | Be Nice Or Leave: The Pragmatic Case For B-Corps
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The future belongs to those who spot it first.
C-suites are full of leaders who saw a change coming and effectively prepared to take advantage of it. When you’re in the driver’s seat of business -- large or small -- miss one curve and you’re toast.
Consider ... |
aaf481307220f1df0457d01267548e0e | https://www.forbes.com/sites/forbesagencycouncil/2018/01/26/how-to-prepare-for-the-mobile-first-world-of-2018/ | How To Prepare For The Mobile-First World Of 2018 | How To Prepare For The Mobile-First World Of 2018
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The past few years have brought us mobile-friendly marketing, and the next few will herald the age of mobile-first marketing. In order to prepare for the transformation, businesses and their digital marketing gurus need to adopt smart strategies that will ... |
40b4eba80e52dbec97ec2d116fdaccfa | https://www.forbes.com/sites/forbesagencycouncil/2018/01/30/six-digital-marketing-trends-to-watch-in-2018/ | Six Digital Marketing Trends To Watch In 2018 | Six Digital Marketing Trends To Watch In 2018
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'Tis the season to take a look at what worked and didn’t work in your marketing last year. In going through that exercise, I encourage you to test some new tactics for the year ahead. Below are six trends to keep an eye on and how to apply them.
1. 'Mobilficat... |
746e982f7fa02f75530d97105cf1d5f8 | https://www.forbes.com/sites/forbesagencycouncil/2018/02/02/six-easy-ways-to-avoid-entrepreneurial-burnout/?sh=7324ad10252c | Six Easy Ways To Avoid Entrepreneurial Burnout | Six Easy Ways To Avoid Entrepreneurial Burnout
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Your professional and personal life begin to blur. You hit a creative wall. Your passion begins to falter. Sound familiar? These are all common symptoms of entrepreneurial burnout. Avoiding burnout is essential to your health, wellness, continued growth and su... |
f70a99d4ca802edf4e27356b512d5066 | https://www.forbes.com/sites/forbesagencycouncil/2018/02/13/five-best-practices-for-b2b-sales-enablement/ | Five Best Practices For B2B Sales Enablement | Five Best Practices For B2B Sales Enablement
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Companies have come a long way in terms of getting sales and marketing to play well in the same sandbox. The days of corporate, siloed ownership of prospects and customers are hopefully long gone, as these two departments understand the importance of nurturing ... |
6084b2bc420e2c033d2a501283b2bda8 | https://www.forbes.com/sites/forbesagencycouncil/2018/02/13/social-media-proves-to-boost-employee-engagement/ | Social Media Proves To Boost Employee Engagement | Social Media Proves To Boost Employee Engagement
Pexels Pexels
There’s no doubt that social media has changed human behavior over the past decade. According to research, 81% of Americans have a social media profile, and two hours are spent on social media every day by the average person. While corporations aren’t using... |
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