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646bbe822236d88361ead1466c846ef8 | https://www.forbes.com/sites/forbesagencycouncil/2018/02/16/why-facebook-is-the-next-big-player-in-local-search/ | Why Facebook Is The Next Big Player In Local Search | Why Facebook Is The Next Big Player In Local Search
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As the main search engine of choice for most people, Google dominates with more than 63% market share and holds 95% of mobile searches. But that’s quickly changing as Facebook continues to expand its search features, particularly in favor of businesses th... |
349a8d7995eaf716e784f1b01a6ee785 | https://www.forbes.com/sites/forbesagencycouncil/2018/02/27/10-ways-blockchain-could-change-the-marketing-industry-this-year/ | 10 Ways Blockchain Could Change The Marketing Industry This Year | 10 Ways Blockchain Could Change The Marketing Industry This Year
Bitcoin. Cryptocurrency. Ethereum. These related buzzwords have been in just about every business publication lately, and it seems that everyone wants to learn more about blockchain, the decentralized ledger technology behind it all.
Experts predict that ... |
1b2ef52ff51f76d67541617dd3bf986a | https://www.forbes.com/sites/forbesagencycouncil/2018/02/28/three-steps-to-solving-influencer-marketing-fraud/ | Three Steps To Solving Influencer Marketing Fraud | Three Steps To Solving Influencer Marketing Fraud
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Social media fraud is not new. As a founder of a startup that is in the business of digital influence, I am acutely aware of just how pervasive this problem is.
The New York Times recently published an investigative report on the social media industry’s “bl... |
8f9c93c4fea8651775c0ebd010d7c863 | https://www.forbes.com/sites/forbesagencycouncil/2018/03/02/ai-wont-take-over-corporate-communications-but-it-can-help/ | AI Won't Take Over Corporate Communications, But It Can Help | AI Won't Take Over Corporate Communications, But It Can Help
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A workplace revolution is underway across most industries, and robots and artificial intelligence (AI) are at the center of it. Machine learning and automation are becoming deeply integrated across all aspects of the way we live and work. As the ... |
917b823208cad9789ed33009861426c6 | https://www.forbes.com/sites/forbesagencycouncil/2018/03/02/five-proven-tips-for-recruiting-your-client-advisory-council/ | Five Proven Tips For Recruiting Your Client Advisory Council | Five Proven Tips For Recruiting Your Client Advisory Council
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Once your company is ready to start a client advisory council (also known as a client advisory panel or customer advisory board) and you’ve created a program charter and aligned your internal team, you’ll soon turn your attention to recruiting cu... |
a0a8e4ccb795e8dd54e838c02c66f984 | https://www.forbes.com/sites/forbesagencycouncil/2018/03/05/how-to-increase-search-rankings-and-conversions-with-customer-ratings-and-reviews/?sh=15948c026605 | How To Increase Search Rankings And Conversions With Customer Ratings And Reviews | How To Increase Search Rankings And Conversions With Customer Ratings And Reviews
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Business owners sometimes complain about the accuracy of online ratings and reviews. But no matter how the angle swings on this feedback for your business, user ratings and reviews have a significant impact on sales. They are... |
f7a36f600ddc741734d94a7d70cbbfbd | https://www.forbes.com/sites/forbesagencycouncil/2018/03/06/main-streets-comeback-mobiles-opportunity-is-retails-in-store-resurgence/ | Main Street's Comeback: Mobile's Opportunity Is Retail's In-Store Resurgence | Main Street's Comeback: Mobile's Opportunity Is Retail's In-Store Resurgence
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Change defines our industry, and mobile marketing will experience a year full of change — you can count on it. One transformation that’s coming our way is an opportunity to help drive a Main Street resurgence for SMBs. There’s so... |
60fc5b57a299689ade4a8c151e0bfda7 | https://www.forbes.com/sites/forbesagencycouncil/2018/03/08/how-to-manage-your-pr-expectations/ | How To Manage Your PR Expectations | How To Manage Your PR Expectations
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Here’s what I love most about PR: Anything is possible. We can land a client’s dream placement, changing everything for them. It’s like winning the lottery. But with all the possibilities come big expectations.
When Oprah had her show on network TV and an appearance could... |
9740dbee5b132c8733539df50f22cf6e | https://www.forbes.com/sites/forbesagencycouncil/2018/03/08/what-marketers-can-learn-from-the-declining-olympics-viewership/ | What Marketers Can Learn From The Declining Olympics Viewership | What Marketers Can Learn From The Declining Olympics Viewership
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There was a day when we all sat down, as families, to watch the Olympics. We carved out time in our weekends and each night to watch key events. Today, that is not the case. A February 2018 Gallup poll showed that 61% of Americans didn’t plan ... |
8ead56fca6fc0491010a7df93bd5b480 | https://www.forbes.com/sites/forbesagencycouncil/2018/03/09/13-tips-for-developing-your-brands-initial-content-strategy/ | 13 Tips For Developing Your Brand's Initial Content Strategy | 13 Tips For Developing Your Brand's Initial Content Strategy
Every brand needs a solid content marketing strategy to reach consumers, including a plan for multiple content types across multiple platforms.
If you've never been on the planning end of a content strategy, it can be overwhelming. How can you find the right ... |
a2b0a3f6dc5ebbaac35ad8b52127051b | https://www.forbes.com/sites/forbesagencycouncil/2018/03/12/15-ways-to-increase-brand-loyalty-and-retain-your-customer-base/?sh=36f9f1867733 | 15 Ways To Increase Brand Loyalty And Retain Your Customer Base | 15 Ways To Increase Brand Loyalty And Retain Your Customer Base
Developing your company brand is key to driving customers to your business. The more a consumer resonates with your brand, the more likely they are to buy from you again. Creating this loyal following of customers can ensure continued success and help driv... |
60fc6b81547492b5f4d4388b420f5cdc | https://www.forbes.com/sites/forbesagencycouncil/2018/03/12/five-tips-for-generating-facebook-video-ideas-that-your-audience-will-love/ | Five Tips For Generating Facebook Video Ideas That Your Audience Will Love | Five Tips For Generating Facebook Video Ideas That Your Audience Will Love
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You know that the best way to reach your audience on Facebook is through video. You’ve probably heard the statistics, like the one that says that by 2020, 80% of all internet traffic will be video. Video is huge, but the question i... |
c9bc710fb6ed152b9e6fed7da9de0e86 | https://www.forbes.com/sites/forbesagencycouncil/2018/03/14/how-to-craft-the-ideal-user-persona-for-your-brand/?sh=2aca394b6ead | How To Craft The Ideal User Persona For Your Brand | How To Craft The Ideal User Persona For Your Brand
Creating personas for the different users or customers interested in — and buying — your products can be a beneficial way to understand and recognize the likes and dislikes of a consumer group. Every company should take the time to evaluate who its typical (and atypica... |
6562aa2d9e36d2461d8cd1b9f434fafa | https://www.forbes.com/sites/forbesagencycouncil/2018/03/15/how-to-stay-in-the-sweet-spot-of-agency-size/ | How To Stay In The Sweet Spot Of Agency Size | How To Stay In The Sweet Spot Of Agency Size
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From an anthropological perspective, the evolution of agencies follows a predictable path, regardless of geographical location or market focus. Consequently, all five-person agencies tend to have key similarities; the same holds true for agencies boasting 200 o... |
30e86cbda143c14fc7e7888ea3b7791f | https://www.forbes.com/sites/forbesagencycouncil/2018/03/26/10-tried-and-true-workplace-strategies-that-improve-company-culture/?sh=3ff8aec2540f | 10 Tried-And-True Workplace Strategies That Improve Company Culture | 10 Tried-And-True Workplace Strategies That Improve Company Culture
At the heart of every successful organization is a thriving company culture. Your people are your greatest asset, and when they feel connected to a company's mission and values, they're much more likely to produce their best work and help the business ... |
74ad0dbb702c74f9d64d6027ac72158d | https://www.forbes.com/sites/forbesagencycouncil/2018/03/27/nine-agency-pros-share-their-most-challenging-campaign-and-how-they-handled-it/ | Nine Agency Pros Share Their Most Challenging Campaign (And How They Handled It) | Nine Agency Pros Share Their Most Challenging Campaign (And How They Handled It)
Life at an agency can be exhilarating. Every client campaign presents a new opportunity to be creative. Of course, the flip side is that you're often starting from the ground up. You may have worked on similar campaigns in the past, but ea... |
3c146b0261af88d83ce3d190bf6c05ab | https://www.forbes.com/sites/forbesagencycouncil/2018/03/28/how-to-propel-the-future-of-womens-leadership/ | How To Propel The Future Of Women's Leadership | How To Propel The Future Of Women's Leadership
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For the past five years, I have been the CEO of an answering services company. During that time, I’ve experienced a lot of growth, and with that, the need to promote a lot of people to leadership positions. The first promotion I had to make was for Vice Presid... |
2ceea86fb0b5d6d434f162923eaec989 | https://www.forbes.com/sites/forbesagencycouncil/2018/03/30/four-trends-poised-to-shake-up-digital-marketing-in-2018/ | Four Trends Poised To Shake Up Digital Marketing In 2018 | Four Trends Poised To Shake Up Digital Marketing In 2018
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Looking back, several incredible advancements changed the way marketers operated in 2017.
Automation started to crawl and then rose to its feet and took off in a sprint. Politics got heated, and brands chose sides, with everyone from Apple to mom-an... |
358706459e77a81e320bd41210cfcb96 | https://www.forbes.com/sites/forbesagencycouncil/2018/04/06/three-trends-to-follow-to-reach-your-hispanic-audience-with-meaningful-campaigns/ | Three Trends To Follow To Reach Your Hispanic Audience With Meaningful Campaigns | Three Trends To Follow To Reach Your Hispanic Audience With Meaningful Campaigns
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Advertising campaigns geared toward Hispanics can often fall into a familiar trap, relying too heavily on overused tropes such as a love for soccer and the importance of family in Latinx culture. Lately, however, I have observ... |
28708a796c34d8b91c38f5751122f27b | https://www.forbes.com/sites/forbesagencycouncil/2018/04/09/how-to-level-up-your-agency-and-gear-up-for-growth/ | How To Level Up Your Agency And Gear Up For Growth | How To Level Up Your Agency And Gear Up For Growth
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Doubling your agency’s size from roughly 35 employees to 65 employees serves as the leveling-up stage where you take on bigger and better clients (and often better employees to serve them). As an owner, you’re no longer in the weeds like you might have bee... |
77a014e0bc1dd9b4ea68a2f285659bfe | https://www.forbes.com/sites/forbesagencycouncil/2018/04/10/10-brainstorming-strategies-that-work/?sh=58afc9895da7 | 10 Brainstorming Strategies That Work | 10 Brainstorming Strategies That Work
Every team needs a good brainstorming session to come up with potential solutions to their most pressing business issues. In most cases, that issue is how to tackle a project, but what happens when you need to completely overhaul an existing business process?
A panel of 10 Forbes A... |
dc0b620be0c051a27f7caef459961cd3 | https://www.forbes.com/sites/forbesagencycouncil/2018/04/11/sorry-blockchain-tackling-the-ad-fraud-problem-in-a-tech-driven-world/ | Sorry, Blockchain: Tackling The Ad-Fraud Problem In A Tech-Driven World | Sorry, Blockchain: Tackling The Ad-Fraud Problem In A Tech-Driven World
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Investors love disruption because it often means high valuation in a young startup. The chance to get in on the ground floor of a disruptive company is intriguing because a relatively small input of venture capital can yield extraordin... |
a213793ada023b6e7db1737e8782c704 | https://www.forbes.com/sites/forbesagencycouncil/2018/04/18/hybrid-content-opportunities-are-changing-the-media-landscape/ | Hybrid Content Opportunities Are Changing The Media Landscape | Hybrid Content Opportunities Are Changing The Media Landscape
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There’s no denying that the media landscape is rapidly changing, increasingly blurring the lines between paid, owned and earned media. These three broad categories cover all media: paid media, which is advertising; owned media, which includes ma... |
cc3aefa6fe0e01d2ac88f69f342f2060 | https://www.forbes.com/sites/forbesagencycouncil/2018/04/23/you-must-treat-your-agency-like-a-client-to-truly-define-it/ | You Must Treat Your Agency Like A Client To Truly Define It | You Must Treat Your Agency Like A Client To Truly Define It
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In a saturated market of lookalikes, potential clients don’t want to hire the same agency everyone else is hiring; they want something different. To stand out and provide that experience to its clientele, an agency's leaders must identify what mak... |
eff87014842319b0ed39f9cddee3ab0b | https://www.forbes.com/sites/forbesagencycouncil/2018/04/24/eight-ways-a-young-agency-can-improve-growth-and-revenue/?sh=74930f2a595b | Eight Ways A Young Agency Can Improve Growth -- And Revenue | Eight Ways A Young Agency Can Improve Growth -- And Revenue
With 61% of marketers feeling like their marketing strategy works, according to a report on Hubspot, there are plenty of business opportunities available for the right digital agencies. From integrating a social media presence to achieving success in the m... |
01232baa4dcf070a17ed9e586b013813 | https://www.forbes.com/sites/forbesagencycouncil/2018/04/26/to-build-an-executive-personal-brand-follow-these-13-tips/ | To Build An Executive Personal Brand, Follow These 13 Tips | To Build An Executive Personal Brand, Follow These 13 Tips
In the modern age of marketing, it's no longer enough to create an engaging, compelling brand for your business. Now, the executive leaders of those companies need to create and market their own personal brands as well. Doing so creates trust, transparency and ... |
2d312d911f70baf84d14d6b0e3d6d52b | https://www.forbes.com/sites/forbesagencycouncil/2018/04/27/ignorance-apathy-or-greed-why-most-influencers-still-dont-comply-with-ftc-guidelines/?sh=3e693d077e9d | Ignorance, Apathy Or Greed? Why Most Influencers Still Don't Comply With FTC Guidelines | Ignorance, Apathy Or Greed? Why Most Influencers Still Don't Comply With FTC Guidelines
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While the Federal Trade Commission (FTC) has made clear for several years now that all paid endorsements must be clear and conspicuous, more and more research shows that influencers today either don't understand the re... |
70593c3bac18a93e916cc3f972747efe | https://www.forbes.com/sites/forbesagencycouncil/2018/05/01/starting-out-strong-nine-effective-ways-to-ensure-your-agencys-success/ | Starting Out Strong: Nine Effective Ways To Ensure Your Agency's Success | Starting Out Strong: Nine Effective Ways To Ensure Your Agency's Success
Beginning agencies often start with grand ideas and good long-term goals. But figuring out how to establish your organization's foundations can be tricky, especially when it comes to interactions with clients.
Honesty is naturally important: Overp... |
8d4081934c6963d981606987511a6184 | https://www.forbes.com/sites/forbesagencycouncil/2018/05/04/facebooks-reputation-problem-is-everyones-reputation-problem/ | Facebook's Reputation Problem Is Everyone's Reputation Problem | Facebook's Reputation Problem Is Everyone's Reputation Problem
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Traditionally, publishers built their business on reputation by establishing a clear voice, editorial integrity, access to exclusive stories and their unique journalists who brought those stories to life. But that substance dissolved, in my op... |
8f225ec6a4f9b88423d048e07a049429 | https://www.forbes.com/sites/forbesagencycouncil/2018/05/04/where-should-i-spend-my-advertising-dollars/ | Where Should I Spend My Advertising Dollars? | Where Should I Spend My Advertising Dollars?
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When it comes to developing an advertising strategy, selecting the right media for your brand is a moving target. Every channel has an unknown lifespan before it will either evolve dramatically or dissolve completely. It’s hard to believe that the Yellow Pages ... |
4292d90d413c7cd52e65b38855f5eccc | https://www.forbes.com/sites/forbesagencycouncil/2018/05/07/automate-your-pr-the-brand-press-kit/ | Automate Your PR: The Brand Press Kit | Automate Your PR: The Brand Press Kit
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I don't think I’ve ever met someone who would say “no” when asked if they would like public relations for their company. Most business owners have a clear understanding of the power of PR and the difference a single media placement can make.
When I dig in and ask peop... |
06b44f9424a9a96b9d6c78102393f4c4 | https://www.forbes.com/sites/forbesagencycouncil/2018/05/07/why-your-digital-reputation-matters-and-how-to-influence-it/?sh=28f5e8b649a5 | Why Your Digital Reputation Matters And How To Influence It | Why Your Digital Reputation Matters And How To Influence It
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Reputation has always been a form of currency. In today’s digital world, however, our reputations are more important -- and more permanent -- than ever before. Ten years ago, I founded REQ with an understanding of the growing significance of onlin... |
f9e38623073758e60753762077c753b7 | https://www.forbes.com/sites/forbesagencycouncil/2018/05/14/12-strategies-for-local-brands-to-stay-relevant-on-facebook/ | 12 Strategies For Local Brands To Stay Relevant On Facebook | 12 Strategies For Local Brands To Stay Relevant On Facebook
The social media giant has vowed to make local news a priority, making your ability to reach your local customer base through the platform a little more difficult in the future.
You need to be proactive in your approach and consider that you have news to prese... |
02da52e954066415f42e1a3ee1d41954 | https://www.forbes.com/sites/forbesagencycouncil/2018/05/17/nine-ways-to-measure-influencer-roi/ | Nine Ways To Measure Influencer ROI | Nine Ways To Measure Influencer ROI
Modern companies are finding that influencer marketing is one of the fastest and most effective ways to build brand awareness, especially on social media. Although this form of marketing can be relatively inexpensive – some influencers will promote your brand in exchange for products... |
1e0e6a0713797c49427655af8a75b3eb | https://www.forbes.com/sites/forbesagencycouncil/2018/05/18/a-contrarian-view-to-content-marketing/ | A Contrarian View To Content Marketing | A Contrarian View To Content Marketing
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Having been in digital marketing since its inception in 1994, I’m recognizing a pattern that I’d like to call out. If you’re noticing a diminishing (or even a nonexistent) return on your content marketing efforts, you’re not alone -- and it may be time to pivot.
The ... |
ec4bd3a0e6bb1bcd6f11de28390d0802 | https://www.forbes.com/sites/forbesagencycouncil/2018/05/18/three-ways-to-help-failure-springboard-your-future-success/ | Three Ways To Help Failure Springboard Your Future Success | Three Ways To Help Failure Springboard Your Future Success
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“Is this it? Is this the day I will become homeless? What about the success I had maintained for so many years? How did this happen, and how did I get to this point?”
If you have yet to experience this moment as an entrepreneur, brace ... |
8d3873cc164268c5323137d1e118f379 | https://www.forbes.com/sites/forbesagencycouncil/2018/05/18/won-an-award-12-ways-to-publicize-it-without-bragging/ | Won An Award? 12 Ways To Publicize It (Without Bragging) | Won An Award? 12 Ways To Publicize It (Without Bragging)
Winning a business award is an exciting achievement. It feels good to have your team's hard work and dedication recognized by a prestigious organization. Even more important is the fact that this award can serve as a great marketing tool if properly publicized. W... |
d80162a1c6461f1cfa0efe6b1e3aed75 | https://www.forbes.com/sites/forbesagencycouncil/2018/05/22/15-agency-pros-share-the-best-work-advice-theyve-ever-received/ | 15 Agency Pros Share The Best Work Advice They've Ever Received | 15 Agency Pros Share The Best Work Advice They've Ever Received
Your approach to work may be waning if you're not motivated and happy with your current position. According to a study from the University of Warwick, happy people are 12% more productive.
But there are times when happiness fades and you need a boost to gi... |
f07df85333e7ad7d2052560beba34389 | https://www.forbes.com/sites/forbesagencycouncil/2018/05/24/beyond-reach-what-bottom-line-kpis-you-need-to-measure-on-social-media/ | Beyond Reach: What Bottom-Line KPIs You Need To Measure On Social Media | Beyond Reach: What Bottom-Line KPIs You Need To Measure On Social Media
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When businesses and brands first started their social media pages, the savvy C-Suite asked their social media manager to track analytics on this newfangled thing called social networking. For a long time — probably too long — those ana... |
d6ebc0f0f20050d6052beb0f2b07b645 | https://www.forbes.com/sites/forbesagencycouncil/2018/05/29/how-to-land-brag-worthy-media-coverage/ | How To Land Brag-Worthy Media Coverage | How To Land Brag-Worthy Media Coverage
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Look, we can likely all admit, part of the thrill of getting a great media placement or interview is the bragging opportunity. Sure, media coverage establishes credibility and builds trust with existing and potential customers, but there’s also something really reward... |
cea156fe876bcf5761dd9e4af33fd42b | https://www.forbes.com/sites/forbesagencycouncil/2018/05/29/more-than-awareness-influencer-marketings-role-in-the-sales-funnel/ | More Than Awareness: Influencer Marketing's Role In The Sales Funnel | More Than Awareness: Influencer Marketing's Role In The Sales Funnel
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When you picture the sales funnel -- awareness taking up the widest part, narrowing through interest and decision, finally ending in action -- where do you think influencer marketing fits in?
Many marketers would categorize influencer mar... |
b7850a9c79965235b555c92ba6aa7269 | https://www.forbes.com/sites/forbesagencycouncil/2018/05/30/five-essential-marketing-strategies-for-any-startup/?sh=5ad7f4905795 | Five Essential Marketing Strategies For Any Startup | Five Essential Marketing Strategies For Any Startup
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We all know marketing is essential for all businesses, but it's even more important for startups. Unless people know about your startup and what it offers, they probably won't buy your products or services.
At Kobe Digital, we come across all types of bus... |
43903006bc6f57b0d3f4acfe4902f666 | https://www.forbes.com/sites/forbesagencycouncil/2018/05/31/11-branding-tips-for-a-better-company-image/?sh=6a01cdb62be0 | 11 Branding Tips For A Better Company Image | 11 Branding Tips For A Better Company Image
When it comes to branding, most people think about logos and colors. But branding is about more than just recognizability. It's about the impact that you have on a customer and how it sends a message. The first impression can say a lot about a company, its values and what it ... |
ff9d4a4332a9e87ccd57cc5a8204d41c | https://www.forbes.com/sites/forbesagencycouncil/2018/06/01/why-more-followers-doesnt-equal-more-value/ | Why More Followers Doesn't Equal More Value | Why More Followers Doesn't Equal More Value
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For many, the term "influencer" conjures up images of athletes, movie stars, heiresses and style icons. It's no secret that celebrities, with millions of followers, have fostered a healthy career around leveraging their influence. So, the question be... |
4bfe4b766acfcb0575f1c019ab1da66c | https://www.forbes.com/sites/forbesagencycouncil/2018/06/08/three-reasons-why-facebooks-new-dating-service-is-huge-for-marketers/ | Three Reasons Why Facebook's New Dating Service Is Huge For Marketers | Three Reasons Why Facebook's New Dating Service Is Huge For Marketers
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You've been in the game long enough to know that Facebook doesn't do anything just because it wants users to have a great time. Since the day Zuck removed the school email requirement in 2005, every single thing Facebook has done has be... |
96a16bfcae5715e541a48e880f6f8e4e | https://www.forbes.com/sites/forbesagencycouncil/2018/06/11/is-your-business-in-compliance-with-the-eus-general-data-protection-regulation/ | Is Your Business GDPR-Compliant? | Is Your Business GDPR-Compliant?
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Despite the geography involved, the General Data Protection Regulation (GDPR) is not just about the European Union (EU) -- it will impact United States-based businesses as well. How will the additional data privacy rights and data collection regulation impact your marketing... |
e5876eae5a96024559d6314a880fcbb0 | https://www.forbes.com/sites/forbesagencycouncil/2018/06/12/11-tips-for-regaining-traffic-and-engagement-after-facebooks-algorithm-change/ | 11 Tips For Regaining Traffic And Engagement After Facebook's Algorithm Change | 11 Tips For Regaining Traffic And Engagement After Facebook's Algorithm Change
Facebook's recent algorithm change has caused headaches for many business owners.
Whether you operate a small business or large company, the algorithm change means that without money, it's more difficult to get your content in front of your ... |
f59070a4ac1cbd48ed31cfb310959298 | https://www.forbes.com/sites/forbesagencycouncil/2018/06/14/want-to-prevent-a-full-blown-pr-crisis-follow-these-12-agency-recommended-rules/ | Want To Prevent A Full-Blown PR Crisis? Follow These 12 Agency-Recommended Rules | Want To Prevent A Full-Blown PR Crisis? Follow These 12 Agency-Recommended Rules
No brand wants to get bad press, but sooner or later, some negative feedback is bound to pop up. It might be a disgruntled customer complaining on social media or a review website, or a litigious employee suing the company for a perceived ... |
7616594763d851f29a6d82ad737c4c3b | https://www.forbes.com/sites/forbesagencycouncil/2018/06/18/17-self-promotional-marketing-tactics-agencies-should-stop-using/ | 17 Self-Promotional Marketing Tactics Agencies Should Stop Using | 17 Self-Promotional Marketing Tactics Agencies Should Stop Using
Modern marketers really have their work cut out for them. Consumers are savvier and have higher expectations than ever, and the traditional "hard sell" approach to advertising lost its effectiveness years ago.
Brands have caught onto this trend and adjust... |
2a73e48740315dbf99f62051e9fafa49 | https://www.forbes.com/sites/forbesagencycouncil/2018/06/21/marketer-fomo-breaking-down-the-search-for-the-next-mobile/ | Marketer FOMO: Breaking Down The Search For The 'Next Mobile' | Marketer FOMO: Breaking Down The Search For The 'Next Mobile'
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Innovation in the smartphone market has plateaued, and brands are restless to invest in the next great computing platform. Flagship smartphones like the iPhone X and Galaxy S9 are still rectangular slabs with screens – albeit very large screens... |
a8cbe7984caaa6c8e42eab244910a284 | https://www.forbes.com/sites/forbesagencycouncil/2018/06/25/three-ways-copy-can-lift-e-commerce-conversion/ | Three Ways Copy Can Lift E-Commerce Conversion | Three Ways Copy Can Lift E-Commerce Conversion
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E-commerce isn’t only about optimization and functionality. Copy is still a significant factor in creating effective e-commerce sites, though it’s often overlooked in favor of design tricks or other gimmicks to engage and convert prospects and customers. Don’t... |
5abeca2becce6e70f0094301f48725c1 | https://www.forbes.com/sites/forbesagencycouncil/2018/07/06/four-predictions-on-the-future-of-consumerism/ | Four Predictions On The Future Of Consumerism | Four Predictions On The Future Of Consumerism
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At the rate we are producing data and information, the gap between present day and 2020 is equivalent to the difference between the 1980s and 2010. But even by 2020, we’re still a significant number of years away from Ray Kurzweil’s vision of singularity -- th... |
0181b781535e9b5a1af80fa3b4dab350 | https://www.forbes.com/sites/forbesagencycouncil/2018/07/09/applying-the-right-golden-handcuffs-to-retain-key-employees/ | Applying The Right 'Golden Handcuffs' To Retain Key Employees | Applying The Right 'Golden Handcuffs' To Retain Key Employees
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If there is one universal problem facing agencies today, it’s talent recruitment and retention. Agencies of all sizes are experiencing more employee churn than they’ve seen in a long time. In fact, agencies report an average 20% turnover per yea... |
458ae4dff8f5ad5457f03a7f9592409e | https://www.forbes.com/sites/forbesagencycouncil/2018/07/12/innovation-can-come-in-the-form-of-emotional-connection/ | Innovation Can Come In The Form Of Emotional Connection | Innovation Can Come In The Form Of Emotional Connection
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We agency owners are a fortunate bunch. Thankfully, we have a lot of great digital and technologically advanced tools at our disposal. But as a leader of an agency where innovation is the way we push the envelope, I often like asking myself this quest... |
da8125e079316fbb8648120ba45576bf | https://www.forbes.com/sites/forbesagencycouncil/2018/07/13/how-a-strong-economy-changes-the-game-for-local-business/ | How A Strong Economy Changes The Game For Local Business | How A Strong Economy Changes The Game For Local Business
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As the economy continues to gain momentum, local businesses are being forced to re-examine their business plans, business models and strategies. While a strong economic climate tends to indicate strength in consumer spending, there are additional he... |
b836d58850cc475a500d0fd167087703 | https://www.forbes.com/sites/forbesagencycouncil/2018/07/19/eight-approaches-to-improving-how-you-share-your-companys-story/ | Eight Approaches To Improving How You Share Your Company's Story | Eight Approaches To Improving How You Share Your Company's Story
Your brand has a strong story to tell, one that can help your customers buy into your vision and values as a business. Communicating this story, however, requires some initiative, as well as a strong voice behind it.
Part of being a business owner is fill... |
a9534ef58a1247f1240bc2173deb29ca | https://www.forbes.com/sites/forbesagencycouncil/2018/07/19/the-reciprocity-principle-giving-to-get/?sh=c8fee0e2175a | The Reciprocity Principle: Giving To Get | The Reciprocity Principle: Giving To Get
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In Influence: The Psychology of Persuasion, Robert Cialdini discusses the concept of reciprocity, which is that we are hard-wired to respond positively to a gift, even if we didn’t ask for it, or even want it. We automatically feel indebted to the giver, regardless... |
2e42fe5be73ea56978f6386cbe48e550 | https://www.forbes.com/sites/forbesagencycouncil/2018/07/20/six-ways-to-optimize-your-landing-page-for-conversions/?sh=2af97bd437c3 | Six Ways To Optimize Your Landing Page For Conversions | Six Ways To Optimize Your Landing Page For Conversions
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Google AdWords, SEO, social media and email are just a few marketing campaign channels that businesses can use to drive visitors back to their website. And each of them has a price. So why are so many organizations willing to send visitors they are pay... |
11b9f972f130103642f21e832d630c65 | https://www.forbes.com/sites/forbesagencycouncil/2018/07/23/time-to-wake-up-to-the-next-consumer-powerhouse-gen-z/ | Time To Wake Up To The Next Consumer Powerhouse: Gen Z | Time To Wake Up To The Next Consumer Powerhouse: Gen Z
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Many marketers have been catching some Zs when it comes to gaining an understanding of Gen Z shopping behaviors. Caught up in the millennial whirlwind, it has been easy to overlook the generation coming up fast on their heels, those born b... |
714833230896a729e1dc0534c24d6e3d | https://www.forbes.com/sites/forbesagencycouncil/2018/07/25/a-retail-apocalypse-near-me-how-local-search-can-revive-your-business/ | A Retail Apocalypse 'Near Me': How Local Search Can Revive Your Business | A Retail Apocalypse 'Near Me': How Local Search Can Revive Your Business
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The long-predicted retail apocalypse is here. Almost 80% of American consumers now shop online, and the traditional retail industry has suffered major losses as a result. Over 9,000 stores shut their doors in 2017. Analysts predict th... |
865d24113e14f038e07a73e2b3db4cd7 | https://www.forbes.com/sites/forbesagencycouncil/2018/07/25/why-franchise-brands-and-smbs-need-to-get-on-the-local-video-bandwagon/ | Why Franchise Brands And SMBs Need To Get On The Local Video Bandwagon | Why Franchise Brands And SMBs Need To Get On The Local Video Bandwagon
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Video marketing is no longer a growing trend. It’s a marketing behemoth that every brand should be exploring. In fact, Cisco’s “Visual Networking Index” report predicts that, by 2021, video will likely account for 82% of all consumer in... |
6cf1bb08d8e635b92eec4d016dfbc284 | https://www.forbes.com/sites/forbesagencycouncil/2018/07/26/reality-check-is-ad-fraud-up-or-down/ | Reality Check: Is Ad Fraud Up Or Down? | Reality Check: Is Ad Fraud Up Or Down?
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Last year there was some good news for the ad tech industry when the Association of National Advertisers (ANA) announced that they believed ad fraud would drop from $7.2 billion in 2016 to $6.5 billion in 2017.
As the founder and CEO of a cybersecurity solution, this ... |
71167de1a4573f9ae2cf63584b2f6592 | https://www.forbes.com/sites/forbesagencycouncil/2018/07/30/to-make-change-we-need-to-understand-the-industrys-diversity-paradox/ | To Make Change, We Need To Understand The Industry's Diversity Paradox | To Make Change, We Need To Understand The Industry's Diversity Paradox
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In recent years, Hollywood has taken its hits for not recognizing the need and demand for more diversity and inclusion, and as of 2018, we’ve started to witness a small but impactful change. Celebrities and thought leaders in the enter... |
410e07ce8ddd1e3f415334f24357902f | https://www.forbes.com/sites/forbesagencycouncil/2018/07/31/five-measures-latin-america-must-take-to-get-up-to-snuff-on-cybersecurity/ | Five Measures Latin America Must Take To Get Up To Snuff On Cybersecurity | Five Measures Latin America Must Take To Get Up To Snuff On Cybersecurity
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In early 2016, the Inter-American Development Bank (IDB) released an ominous assessment of Latin America’s preparedness for cyberattacks, characterizing the region as especially and increasingly vulnerable to potentially devastating ... |
e5fc297b5f5e7b3643495d4eaab0816d | https://www.forbes.com/sites/forbesagencycouncil/2018/08/02/its-our-responsibility-as-marketers-to-use-consumer-data-for-good/ | It's Our Responsibility As Marketers To Use Consumer Data For Good | It's Our Responsibility As Marketers To Use Consumer Data For Good
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Let me quickly assure you that I'm not about to take my turn at weighing in on the Facebook and Cambridge Analytica scandal. The more than 880,000 search results for "Cambridge Analytica scandal" tells me that the story has been beaten to ... |
b2f38067f102876a4468ec26e7b71c04 | https://www.forbes.com/sites/forbesagencycouncil/2018/08/03/is-your-small-business-leveraging-its-google-my-business-page/ | Is Your Small Business Leveraging Its Google My Business Page? | Is Your Small Business Leveraging Its Google My Business Page?
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Developing a social media strategy can be difficult as there are so many different platforms to choose from. Not every business needs to have an account on every platform. And it doesn’t make sense to have a social media account without a goal... |
2294fa6b45f6461ab5291558137e8459 | https://www.forbes.com/sites/forbesagencycouncil/2018/08/09/why-blockchain-can-and-should-be-developed-for-digital-advertising/ | Why Blockchain Can And Should Be Developed For Digital Advertising | Why Blockchain Can And Should Be Developed For Digital Advertising
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The buzz over blockchain has grown in the past few years, as can be seen in the $2.1 billion dollars forecasted to be invested in the technology in 2018. While eyes and investments have shifted to blockchain as digital currencies, like Bitc... |
79faa2503c76b61faf3c2efdbfab78d4 | https://www.forbes.com/sites/forbesagencycouncil/2018/08/13/how-to-boost-employee-engagement-with-a-great-onboarding-experience/ | How To Boost Employee Engagement With A Great Onboarding Experience | How To Boost Employee Engagement With A Great Onboarding Experience
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An employee’s first day can be stressful for everyone. When there are people’s livelihoods at stake, it’s difficult to see how it could be any different.
For incoming employees, there is the fear of new environments, of making an impact an... |
bac3a7b27c2e078bab7182d46a32b3a7 | https://www.forbes.com/sites/forbesagencycouncil/2018/08/14/want-better-relationships-with-your-clients-swap-stories-instead-of-stats/ | Want Better Relationships With Your Clients? Swap Stories Instead Of Stats | Want Better Relationships With Your Clients? Swap Stories Instead Of Stats
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You never forget your first flop.
Mine was a project for a regional bank. I was running a campaign to get young people to sign up for a bank account with a fun promo -- you’d play online games and earn points to redeem for fun prize... |
a9d42edfc5aef7c3002dd10816e65c70 | https://www.forbes.com/sites/forbesagencycouncil/2018/08/15/storytelling-is-all-the-rage-but-what-does-it-mean-for-b2b-marketers/ | Storytelling Is All The Rage, But What Does It Mean For B2B Marketers? | Storytelling Is All The Rage, But What Does It Mean For B2B Marketers?
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Once upon a time, in a land not too far away, the individual became empowered to create and share authentic content for the world to consume. And the world loved it. That’s when companies began to realize that their traditional sloganee... |
58bc023d0359c9176b7dcbc8023b1fe2 | https://www.forbes.com/sites/forbesagencycouncil/2018/08/16/understanding-the-power-of-free-in-marketing/ | Understanding The Power Of 'Free' In Marketing | Understanding The Power Of 'Free' In Marketing
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If you build it, they will come. After all, you took the time to build a mobile-friendly website. You did your research and found a secure server. You are knocking out blank pages with words, filling your site with valuable, actionable content. They will come... |
7033545b725a0162aba9a830df08ce16 | https://www.forbes.com/sites/forbesagencycouncil/2018/08/20/hey-google-how-do-i-optimize-for-voice-search/ | Hey Google, How Do I Optimize For Voice Search? | Hey Google, How Do I Optimize For Voice Search?
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The rise of digital assistants provides yet another example of the ways that modern technology increasingly resembles old-school science fiction. There was a time when it was impossible to have a conversation with a computer unless your name was Buck Rogers. ... |
a04c4b7312363003cc3fe6ffdd24f131 | https://www.forbes.com/sites/forbesagencycouncil/2018/08/23/banking-on-millennials-investing-for-the-future/ | Banking On Millennials: Investing For The Future | Banking On Millennials: Investing For The Future
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Once upon a time, young girls and boys of grammar school age had passbook savings accounts opened for them by their parents, many times in conjunction with a classroom exercise that encouraged the kids to deposit a dollar a week. This activity was ostensibly... |
087536728634a6b1d071863a084c9435 | https://www.forbes.com/sites/forbesagencycouncil/2018/08/27/a-checklist-for-finding-the-perfect-publicist/ | A Checklist For Finding The Perfect Publicist | A Checklist For Finding The Perfect Publicist
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One of the biggest decisions you’ll ever make in your business is hiring a publicist. Yes, I know what you’re thinking: Of course you’d say that; you’re the CEO of a PR company. But hear me out.
I truly believe the relationship you have with your publicist is o... |
b85ef423ea3e577d9a0a41a3c15eca47 | https://www.forbes.com/sites/forbesagencycouncil/2018/08/29/messenger-marketing-the-new-way-to-do-business/ | Messenger Marketing: The New Way To Do Business | Messenger Marketing: The New Way To Do Business
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Within the next two years, 85% of customer-business relationships will be through technology. A huge part of these relationships will take place on messaging apps, where businesses can not only provide lightning-fast customer service but also drive sales. In... |
a5aafb611f096fecb5ef116a7f7e043e | https://www.forbes.com/sites/forbesagencycouncil/2018/08/31/five-ways-to-put-sales-into-motion-with-video-marketing/ | Five Ways To Put Sales Into Motion With Video Marketing | Five Ways To Put Sales Into Motion With Video Marketing
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Videos are virtually everywhere, mostly because they are incredibly engaging. And whether we find them funny, touching or appalling, we certainly don’t struggle to find them. However, posting just any video means it’s likely to get lost in the abyss ... |
ea3601c9650664cffc365ab03502121f | https://www.forbes.com/sites/forbesagencycouncil/2018/09/10/understanding-the-difference-between-influence-marketing-and-influencer-marketing/ | Understanding The Difference Between Influence Marketing And Influencer Marketing | Understanding The Difference Between Influence Marketing And Influencer Marketing
It’s love at first sight: with your friend’s new sofa, or maybe your boss’s handbag. You want to know where you can get one, but you never get a chance to ask. Or maybe it's a dress worn by a celebrity on the red carpet catches your eye. ... |
061064681e20d5dfdcb27eb433870659 | https://www.forbes.com/sites/forbesagencycouncil/2018/09/13/beyond-the-blog-seven-creative-influencer-marketing-tactics/ | Beyond The Blog: Seven Creative Influencer Marketing Tactics | Beyond The Blog: Seven Creative Influencer Marketing Tactics
Is blogging dead? According to Google’s search results (as of this writing, anyway), there are over 34 million answers to this question, all of which vary by author opinion.
In my experience as a previous blogger and current CEO of an influencer marketing age... |
61db0d7ddd140e2909b3c910fac9a162 | https://www.forbes.com/sites/forbesagencycouncil/2018/09/14/your-blueprint-for-a-successful-live-broadcast/ | Your Blueprint For A Successful Live Broadcast | Your Blueprint For A Successful Live Broadcast
The era of ubiquitous live broadcasting is most certainly upon us. Live video consumption on consumer platforms like YouTube and Facebook has shot up in recent years. And we have become accustomed to watching everything from our sister broadcasting her 5-year-old's birthda... |
f9e3d7abc8830b2d3864a4293d4969dd | https://www.forbes.com/sites/forbesagencycouncil/2018/09/17/key-factors-in-identifying-your-brands-most-effective-influencers/ | Key Factors In Identifying Your Brand's Most Effective Influencers | Key Factors In Identifying Your Brand's Most Effective Influencers
Influencer marketing has become a trendy marketing tactic that bridges together brands and consumers by engaging the most influential people in specific industries. It isn't a new trend, though. In China, key opinion leaders are essential to most brands... |
8a538f3107eee7010bd2621222dcdf93 | https://www.forbes.com/sites/forbesagencycouncil/2018/09/20/four-reasons-why-position-zero-shouldnt-be-your-main-seo-goal/ | Four Reasons Why 'Position Zero' Shouldn't Be Your Main SEO Goal | Four Reasons Why 'Position Zero' Shouldn't Be Your Main SEO Goal
It’s likely that your SEO goal used to be to reach the top ranking in the SERPs for as many pieces of content as possible. When Google introduced position zero, it’s probable that reaching rank zero became your new goal. (Position zero is the snippet of i... |
aad86c2f0da431606c049d2dd5fddb0b | https://www.forbes.com/sites/forbesagencycouncil/2018/09/28/seven-creative-ways-to-incorporate-livestreaming-into-your-marketing-mix/ | Seven Creative Ways To Incorporate Livestreaming Into Your Marketing Mix | Seven Creative Ways To Incorporate Livestreaming Into Your Marketing Mix
Video marketing is no longer a luxury; it’s a necessity. As the CEO of IntraLink Global, a branding and integrated communications agency with an award-winning video department, I can attest: video makes brands relevant. According to one report, 96... |
afd525e809bf76b24fcc908f3df12097 | https://www.forbes.com/sites/forbesagencycouncil/2018/10/08/thinking-of-marketing-to-asian-americans-here-are-three-tips-to-get-you-started/ | Thinking Of Marketing To Asian Americans? Here Are Three Tips To Get You Started | Thinking Of Marketing To Asian Americans? Here Are Three Tips To Get You Started
Recent research has opened marketers' eyes to the mind-blowing potential of the burgeoning Asian American market. In case you haven’t heard, the buying power of Asian Americans could reach $1.3 trillion by 2022, according to this year's Mu... |
e860b4d8a09e63d96c3c524cce4a5d77 | https://www.forbes.com/sites/forbesagencycouncil/2018/10/09/how-to-augment-roi-with-these-five-digital-marketing-strategies/ | How To Augment ROI With These Five Digital Marketing Strategies | How To Augment ROI With These Five Digital Marketing Strategies
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Digital marketing is growing by leaps and bounds and is a boon for businesses, as it generates enticing results in a short amount of time. For businesses today, operating in the contemporary world and facing cut-throat competition has led to ... |
921c0c9508306c18d5f87a2246cf4240 | https://www.forbes.com/sites/forbesagencycouncil/2018/10/10/can-you-compete-with-amazon/ | Can You Compete With Amazon? | Can You Compete With Amazon?
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So, you’ve had a breakthrough and have come up with the “next big thing” for retail. Maybe it’s a new boutique or e-commerce platform, or maybe it’s a new consumer product. Whatever the case may be, we’ve entered a new age of retail, and any business team needs to ask themselv... |
88832b208230f78ae6ad0c0054b15b3e | https://www.forbes.com/sites/forbesagencycouncil/2018/10/16/does-the-evolution-of-chatbots-include-replacing-humans/ | Does The Evolution Of Chatbots Include Replacing Humans? | Does The Evolution Of Chatbots Include Replacing Humans?
Technology drives change in the workplace and, of late, artificial intelligence has been discussed as the "next big thing" that will dramatically change customer interactions.
As our society has become more interconnected and automated, constructs such as chatbot... |
e9c97a4f346067370b25aea1ab65d6c6 | https://www.forbes.com/sites/forbesagencycouncil/2018/10/18/agile-marketing-five-tips-to-do-it-right/ | Agile Marketing: Five Tips To Do It Right | Agile Marketing: Five Tips To Do It Right
Agile marketing purports to make marketing departments more effective by using agile software principles that allow marketers to move faster in response to customer-centric needs. Agile marketers work in sprints -- focused, one- to two-week projects -- under a scrum master in c... |
b85cc803b35f81d3ad202423bd724509 | https://www.forbes.com/sites/forbesagencycouncil/2018/10/19/14-ways-print-advertising-can-provide-new-audience-potential-for-your-company/ | 14 Ways Print Advertising Can Provide New Audience Potential For Your Company | 14 Ways Print Advertising Can Provide New Audience Potential For Your Company
Print advertising is not dead. In fact, some people prefer print to digital. According to a study by MarketingSherpa, when asked which advertising channels they trust most when making a purchasing decision, 82% of respondents said they truste... |
7c65add49c83ff1c2d715c782bd1f8d8 | https://www.forbes.com/sites/forbesagencycouncil/2018/10/24/planning-your-2019-social-media-calendar-13-tactics-to-step-up-your-game/ | Planning Your 2019 Social Media Calendar? 13 Tactics To Step Up Your Game | Planning Your 2019 Social Media Calendar? 13 Tactics To Step Up Your Game
In recent years, social media platforms have evolved from simple communication channels to full-blown news and entertainment hubs. From Facebook Watch to this year's innovations like IGTV and Snapchat’s Story Ads, social platforms are stepping up... |
f2cbe06171d5e9c80cdb3da86c66eeee | https://www.forbes.com/sites/forbesagencycouncil/2018/10/25/why-we-hired-a-culture-operations-specialist-and-why-you-should-too/ | Why We Hired A Culture Operations Specialist (And Why You Should, Too) | Why We Hired A Culture Operations Specialist (And Why You Should, Too)
In the eight years since founding Logical Position (LP), a digital marketing agency headquartered in Portland, Oregon, the company has grown by leaps and bounds. What began as a three-man operation has since morphed into nearly 500 people with offic... |
d73db27b42097ee164e4393f68169734 | https://www.forbes.com/sites/forbesagencycouncil/2018/10/29/it-takes-an-agency-to-raise-a-creative-idea-here-are-four-strategies-to-spur-it/ | It Takes An Agency To Raise A Creative Idea: Here Are Four Strategies To Spur It | It Takes An Agency To Raise A Creative Idea: Here Are Four Strategies To Spur It
Mad Men protagonist Don Draper would go into immediate culture shock if he were dropped into a modern agency setting. No longer does just a handful of writers and artists control the creative (with drink and smoke in hand, no less). Now, e... |
cd44884de4b2098c1267f7b07e395f2b | https://www.forbes.com/sites/forbesagencycouncil/2018/10/30/how-generation-z-is-shaping-todays-marketing-tactics/ | How Generation Z Is Shaping Today's Marketing Tactics | How Generation Z Is Shaping Today's Marketing Tactics
As brands are planning for 2019, they are looking for tactics that can deliver measurable and meaningful impact. At IDM, we pay attention to trends that could have long-term payback if you start investing in them early enough. And we found the trends that are likely... |
4c41c39c8755c1d46d75684983fcd217 | https://www.forbes.com/sites/forbesagencycouncil/2018/11/07/how-to-prepare-your-agency-for-ai-and-machine-learning/ | How To Prepare Your Agency For AI And Machine Learning | How To Prepare Your Agency For AI And Machine Learning
Gone are the Mad Men days of high-margin retainers, scotch and sodas at lunch, and leaving at 5 p.m. We’ve all heard it before: Artificial intelligence (AI) and machine learning will eventually replace us. There is no denying that artificial intelligence is becomin... |
ce97e35ea0c626a3be832ed9c82126bb | https://www.forbes.com/sites/forbesagencycouncil/2018/11/14/the-forgotten-generation-lets-talk-about-generation-x/ | The Forgotten Generation: Let's Talk About Generation X | The Forgotten Generation: Let's Talk About Generation X
Millennials have relentlessly been at the center of branding and marketing conversations over the last few years. Marketers will not stop talking about them -- often with misguided and unfounded generalizations.
This level of hyper-focus, and what some might call ... |
ab3ca5eb6261afd1d041e13eee24c18e | https://www.forbes.com/sites/forbesagencycouncil/2018/11/26/13-effective-methods-to-help-you-keep-customer-loyalty-while-rebranding/ | 13 Effective Methods To Help You Keep Customer Loyalty While Rebranding | 13 Effective Methods To Help You Keep Customer Loyalty While Rebranding
Modern technologies have enabled companies to get to know their target audience better than ever before. As such, many businesses choose to use customer data to evolve in order to suit their customers’ needs. Rebranding is an effort to better a com... |
14194466493b2ff32dbc05c56c221436 | https://www.forbes.com/sites/forbesagencycouncil/2018/11/26/stirring-dragon-the-rise-of-chinese-luxury-brands/ | Stirring Dragon: The Rise Of Chinese Luxury Brands | Stirring Dragon: The Rise Of Chinese Luxury Brands
In 2013, the Chinese government sought to diffuse social tension by imposing a ban on TV and radio ads for luxury goods. This was meant to address the country’s widening gap between the rich and poor, although Beijing also claimed to be concerned about the effect these... |
5b26913ec6c3b70bfebf2b5a50a6129a | https://www.forbes.com/sites/forbesagencycouncil/2018/11/27/four-reasons-why-your-2019-marketing-budget-should-target-hispanics/ | Four Reasons Why Your 2019 Marketing Budget Should Target Hispanics | Four Reasons Why Your 2019 Marketing Budget Should Target Hispanics
The Hispanic community is one of the largest, most dynamic consumer bases in the U.S. marketing landscape right now.
According to Nielsen, in 2016, the nation's 57 million Hispanics reached $1.4 trillion in buying power. That's expected to grow to $1.8... |
23b5c2c5b265aa9b0eff4aef1561c34f | https://www.forbes.com/sites/forbesagencycouncil/2018/11/27/three-factors-to-accommodate-explosive-business-growth/ | Three Factors To Accommodate Explosive Business Growth | Three Factors To Accommodate Explosive Business Growth
There's been a lot written about a company I used to work for that sold for billions of dollars about a decade ago. When I read those articles, the perceptions are often skewed to the people interviewed and their positions within the company. Now, a decade later, I... |
c83fa9872fbd8b69e631781aa9a67e6c | https://www.forbes.com/sites/forbesagencycouncil/2018/11/28/practical-ways-to-bootstrap-your-app-idea-into-a-startup-company/ | Practical Ways To Bootstrap Your App Idea Into A Startup Company | Practical Ways To Bootstrap Your App Idea Into A Startup Company
Everyone wants to build an app these days. The question for new developers-turned-entrepreneurs is how to go from concept to company to corporation without imploding along the way.
When it comes to creating and marketing an app, optimization is key. Not o... |
dd4f5cc73f68cebbf5adc8d4bd8fba46 | https://www.forbes.com/sites/forbesagencycouncil/2018/11/30/five-ways-to-improve-your-email-marketing-content/ | Five Ways To Improve Your Email Marketing Content | Five Ways To Improve Your Email Marketing Content
It seems that some brands believe consumers don't open emails anymore. Or even worse, some businesses don’t think there's value in email marketing. If you are not sure how to create valuable content for your users via email, keep reading.
Why Does Email Matter?
In my op... |
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