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8653cbf02200b35f514940d4d3de7c0e | https://www.forbes.com/sites/forbesagencycouncil/2020/08/10/how-healthcare-practices-can-use-digital-marketing-to-retain-patients/?sh=35e661183e61 | How Healthcare Practices Can Use Digital Marketing To Retain Patients | How Healthcare Practices Can Use Digital Marketing To Retain Patients
Ajay Prasad is the CEO of GMR Web Team, a full-service healthcare digital marketing agency focused on patient acquisition and retention.
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It's crucial for healthcare practices to retain patients and establish long-lasting relationships with them... |
9722490bacd1340d58c70b17c813f15a | https://www.forbes.com/sites/forbesagencycouncil/2020/08/19/is-influencer-marketing-on-the-decline/?sh=1d20a92a198e | Is Influencer Marketing On The Decline? | Is Influencer Marketing On The Decline?
Vice President, Digital at Clearbridge Branding Agency, overseeing clients' digital and social media efforts.
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Despite reports on the growth of influencer marketing last year, it appears that this marketing channel could be becoming less effective. Some research found that i... |
cd2bb3973d7f8223e91720200111a6f0 | https://www.forbes.com/sites/forbesagencycouncil/2020/08/19/measuring-success-how-to-key-in-on-meaningful-digital-marketing-kpis/?sh=556a340312e4 | Measuring Success: How To Key In On Meaningful Digital Marketing KPIs | Measuring Success: How To Key In On Meaningful Digital Marketing KPIs
Tom Hileman leads an award-winning agency to deliver high-touch, data-driven marketing solutions for leading organizations nationwide.
Success can be measured in many different ways. For some, it's the size or location of their home. For others, it's... |
a773585f2fb9baea6b92ecaf1d172c29 | https://www.forbes.com/sites/forbesagencycouncil/2020/08/21/15-ways-agencies-can-encourage-diversity-in-the-industry/ | 15 Ways Agencies Can Encourage Diversity In The Industry | 15 Ways Agencies Can Encourage Diversity In The Industry
Many companies in the digital advertising and marketing space have taken the first step toward a more diverse workforce and opened up their hiring strategies. However, diversity should exist for more than just its own sake. Agencies that have a diverse workforce ... |
b02488ccefbe69a06064c055f4a8de58 | https://www.forbes.com/sites/forbesagencycouncil/2020/09/04/new-marketing-strategies-for-cpg-brands/?sh=5af895c5538f | New Marketing Strategies For CPG Brands | New Marketing Strategies For CPG Brands
CEO of Pluris Marketing and innovator and forward-thinker behind the company's marketing enablement, analytic, and optimization solutions.
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So far, 2020 has upended almost every aspect of our lives. We're all wearing masks and avoiding people at socially accepted distances, ... |
f4851cffe824fee6b69a4df090c54ae9 | https://www.forbes.com/sites/forbesagencycouncil/2020/09/08/walk-the-talk-brands-need-more-than-lip-service-in-2020/?sh=eb53fbf67589 | Walk The Talk: Brands Need More Than Lip Service In 2020 | Walk The Talk: Brands Need More Than Lip Service In 2020
Founder and CEO of Sway Group, an influencer marketing agency in the SF Bay Area.
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The novel coronavirus. National and state lockdowns. Black Lives Matter. Police protests. Corporate diversity (or more often, the lack thereof) landing in the spotlight. Suffi... |
9abd40c8c58023724c565edb52b846e1 | https://www.forbes.com/sites/forbesagencycouncil/2020/09/10/how-to-optimize-your-social-media-marketing-strategy/?sh=68294bf21377 | How To Optimize Your Social Media Marketing Strategy | How To Optimize Your Social Media Marketing Strategy
Serial entrepreneur, best-selling author, and founder / CEO of SEO and top 5 digital marketing agency LSEO.
I don't need to tell this audience about the importance of SEO for your business. However, one area of the digital marketing realm that I do feel could use som... |
b57fcd2893a7747b3c1b9365dbaa88a7 | https://www.forbes.com/sites/forbesagencycouncil/2020/09/10/the-2020-guide-to-inbound-marketing-versus-outbound-marketing/ | The 2020 Guide To Inbound Marketing Versus Outbound Marketing | The 2020 Guide To Inbound Marketing Versus Outbound Marketing
HubSpot Platinum Partner helping brands grow faster with predictable and repeatable streams of new leads and customers.
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Technology is continuously pushing the marketing industry to new extremes. The old-school marketers watched it happen decades ago wi... |
9781a3dcfabd6958c6c4d6b00e38d591 | https://www.forbes.com/sites/forbesagencycouncil/2020/09/11/six-ways-to-step-up-your-marketing-in-2021/ | Six Ways To Step Up Your Marketing In 2021 | Six Ways To Step Up Your Marketing In 2021
CTO at Zero Gravity Marketing, a full-service, industry-leading digital marketing agency.
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At my company, we're certainly no strangers to how technological changes impact buyers' decisions. We’ve seen digital marketing connect to buyers in new ways thanks to advances in t... |
b6c0431f25bf5c74cc2ac0ca9aa66e4d | https://www.forbes.com/sites/forbesagencycouncil/2020/09/21/the-role-of-emotions-in-uxui-understanding-emotional-design/?sh=56bc4d7825be | The Role Of Emotions In UX/UI: Understanding Emotional Design | The Role Of Emotions In UX/UI: Understanding Emotional Design
Partner and President at E-Cubed Media Synthesis Inc.
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Humans are rational beings. But we are also driven by emotions. How many times have you picked up a bag of chips or a chocolate bar at the convenience store just because they looked appealing? It is... |
b294e0a5b704ba4719f59b39f2b12b45 | https://www.forbes.com/sites/forbesagencycouncil/2020/09/30/streaming-into-a-diverse-entertainment-future/ | Streaming Into A Diverse Entertainment Future | Streaming Into A Diverse Entertainment Future
President & CEO of Pinta, multicultural marketing firm with clients such as Carnival, Dr. Seuss, Heineken, Microsoft, NFL Tecate & T-Mobile.
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One of the most ubiquitous trends at the intersection of media, entertainment and technology is content streaming. It's no secr... |
9508c83f907e34cd2cc3f9cb9bf7dc77 | https://www.forbes.com/sites/forbesagencycouncil/2020/10/01/14-innovative-ways-to-win-over-new-customers-with-content-marketing/ | 14 Innovative Ways To Win Over New Customers With Content Marketing | 14 Innovative Ways To Win Over New Customers With Content Marketing
By now, the evidence is clear: Compelling content is a crucial part of any marketing strategy. Sharing valuable content that your target audience craves boosts the chances of new customers finding your company organically as they search online for the ... |
b06af02802c220f5951ff356765b7dbc | https://www.forbes.com/sites/forbesagencycouncil/2020/10/06/the-disruption-era-the-future-of-coworking/?sh=36c160443850 | The Disruption Era: The Future Of Coworking | The Disruption Era: The Future Of Coworking
Yanie Durocher; founder of POMPOM Creative focused on lifestyle brands for China's marketplace for PR/Social/Content. IG @YanieYanson
The pandemic was a total unforeseen surprise, taking us unprepared to face what was about to come. Here one of the biggest world shifts happen... |
e0134f9931938915e8619a08a64d9794 | https://www.forbes.com/sites/forbesagencycouncil/2020/10/08/11-clever-ways-to-capitalize-on-the-popularity-of-short-video-platforms/ | 11 Clever Ways To Capitalize On The Popularity Of Short-Video Platforms | 11 Clever Ways To Capitalize On The Popularity Of Short-Video Platforms
As attention spans grow shorter, social media users will often bypass longer, three-minute video ads in favor of microvideos that are less than a minute long. Instagram and TikTok have helped the microvideo trend explode, but how can marketers capi... |
c6f89cc2111edc5ebcd1511bd4efb40e | https://www.forbes.com/sites/forbesagencycouncil/2020/10/08/digital-marketing-best-practices-for-startups/ | Digital Marketing Best Practices For Startups | Digital Marketing Best Practices For Startups
Mandeep Singh is the Founder of SEO Discovery. He helps businesses with 360 Digital Marketing Services.
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New and innovative brands are launching every day, but the path of success isn't easy for them because of the rapidly growing competition. Not every new startup can... |
c06739f2a509b4b80041da5aa6ae2ebc | https://www.forbes.com/sites/forbesagencycouncil/2020/10/09/13-ways-to-leverage-the-trust-building-power-of-company-and-personal-accolades/ | 13 Ways To Leverage The Trust-Building Power Of Company And Personal Accolades | 13 Ways To Leverage The Trust-Building Power Of Company And Personal Accolades
Having the hard work that you and your company do acknowledged feels great. What’s more, testimonials, awards, honors and other forms of recognition you receive provide opportunities to build credibility and trust with both current and poten... |
929348b3c5c74f209d23eee9ff6288d1 | https://www.forbes.com/sites/forbesagencycouncil/2020/10/12/digital-marketing-tactics-all-businesses-should-use/?sh=2e0842d42f7e | Digital Marketing Tactics All Businesses Should Use | Digital Marketing Tactics All Businesses Should Use
Zohaib Hassan is the CEO/Founder of SnapWeb Services, an ROI driven, data-obsessed full-services digital marketing agency.
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If you're a business owner, people have probably been talking to you about digital marketing for ages — whether it's a well-meaning friend ... |
e95423a62d34e65542f989e58c5fe48e | https://www.forbes.com/sites/forbesagencycouncil/2020/10/14/what-you-should-know-before-starting-a-telehealth-business/?sh=62e9b52b2017 | What You Should Know Before Starting A Telehealth Business | What You Should Know Before Starting A Telehealth Business
Partner, Director of Strategy & Insights at RUNNER Agency
The calls began to trickle in around May this year. What started as a few leads here and there has grown into a steady stream of physicians and entrepreneurs looking to start telehealth businesses across... |
8dbf913b70141df41c3114b72f7ed959 | https://www.forbes.com/sites/forbesagencycouncil/2020/10/15/what-advertisers-need-to-know-about-programmatic-30/ | What Advertisers Need To Know About Programmatic 3.0 | What Advertisers Need To Know About Programmatic 3.0
Jeremy Fain is the CEO and Co-Founder of Cognitiv, the first neural network technology available for marketers.
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Marketers invest a great deal of time, revenue and resources to face the increasingly unsolved challenges of today's advertising landscape. In the pa... |
97a9111840e21ab14ba3ec1869b82a4f | https://www.forbes.com/sites/forbesagencycouncil/2020/10/21/five-tips-for-success-on-social-media/?sh=3e78644f4226 | Five Tips For Success On Social Media | Five Tips For Success On Social Media
Co-Founder of Y Not You Media, helping businesses and brands grow with content, strategy and attention.
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Consumer attention and marketing have moved online, specifically to social media. No matter what industry you are in, what product you sell or what service you offer, socia... |
1942a3fbb7b785d08fa09031905a9e64 | https://www.forbes.com/sites/forbesagencycouncil/2020/10/22/how-to-bring-a-brand-to-life-14-lessons-in-effective-storytelling/?sh=659499eb43cc | How To Bring A Brand To Life: 14 Lessons In Effective Storytelling | How To Bring A Brand To Life: 14 Lessons In Effective Storytelling
An agency doesn’t just sell a product; it builds a story around the item that gives it a life of its own. Effective storytelling is one of a marketer’s most critical skills, and while practice can help you improve your ability to craft a compelling narr... |
b321dc8408c6554c65e1d7609fe8cada | https://www.forbes.com/sites/forbesagencycouncil/2020/10/22/why-creating-a-safe-and-meaningful-digital-life-is-a-global-issue/ | Why Creating A Safe And Meaningful Digital Life Is A Global Issue | Why Creating A Safe And Meaningful Digital Life Is A Global Issue
Innovator and Founder of Vertic, a digital agency that services the world’s largest brands including Microsoft, SAP, and GE.
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The United Nations commemorated its 75th anniversary in a virtual summit this September, in the midst of what it called “a ... |
952ce7dd2e75756dc90c94b2a390374b | https://www.forbes.com/sites/forbesagencycouncil/2020/10/27/covid-chaos-a-springboard-for-innovation/ | Covid Chaos: A Springboard For Innovation | Covid Chaos: A Springboard For Innovation
Founder and Principal of Plat4orm, a strategic communications agency.
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The coronavirus pandemic has put us on a break with life as we knew it. Deprived of our commutes, fitness classes, vacations or whatever passes for normal in our lives, we’re overfamiliar with our own f... |
ec83cdc7786092d377186c5e57883362 | https://www.forbes.com/sites/forbesagencycouncil/2020/11/03/why-its-invaluable-when-people-say-ive-heard-of-you/?sh=6308c8de37e8 | Why It's Invaluable When People Say 'I've Heard Of You' | Why It's Invaluable When People Say 'I've Heard Of You'
The PR Maven®, CEO & Founder, Marshall Communications, creating & implementing marketing/PR/personal branding strategies.
Ezra Bailey
What does it mean when someone says, “I’ve heard of you”? It means that your brand has value, and hearing that only adds more posi... |
069421ed14880aead0217f9b8c6c4d54 | https://www.forbes.com/sites/forbesagencycouncil/2020/11/06/the-importance-of-page-speed-optimization/?sh=7c2a3359324c | The Importance Of Page Speed Optimization | The Importance Of Page Speed Optimization
Charles Kim is COO and Co-Founder of Executive Digital.
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Many website owners are so preoccupied with what they think users want that they overlook the fundamentals of what makes using the internet so popular — speed. While some business owners are creating elaborate user i... |
b56b686aecd8b00041a4b689724a61ec | https://www.forbes.com/sites/forbesagencycouncil/2020/11/23/we-need-better-design-thinking/ | We Need Better Design Thinking | We Need Better Design Thinking
Director of the Ullman School of Design, America's oldest university-based design school.
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We are currently experiencing events and situations that a year ago we could not even imagine, let alone predict. Many of the things that we knew or have come to expect no longer apply. As a re... |
3c0aa5eedc518e3f9eced2750df8489d | https://www.forbes.com/sites/forbesagencycouncil/2020/12/01/why-social-media-matters-for-google-seo/ | Why Social Media Matters For Google SEO | Why Social Media Matters For Google SEO
The PR Maven®, CEO & Founder, Marshall Communications, creating & implementing marketing/PR/personal branding strategies.
getty
I tend to spend a lot of time on social media. And, in the back of my mind, I justify it by saying to myself, “I need to do this for my business.”
Of co... |
1099b6c4864c79f39452c87735203f25 | https://www.forbes.com/sites/forbesagencycouncil/2020/12/03/how-small-business-leaders-can-leverage-digital-marketing-to-drive-growth/?sh=134074247256 | How Small Business Leaders Can Leverage Digital Marketing To Drive Growth | How Small Business Leaders Can Leverage Digital Marketing To Drive Growth
Zohaib Hassan is the CEO/Founder of SnapWeb Services, an ROI driven, data-obsessed full-services digital marketing agency.
getty
Covid-19 hit the world by surprise and left more than 14 million Americans unemployed with 31% of small and medium-si... |
383b157332024c70592e7a5a15f04026 | https://www.forbes.com/sites/forbesagencycouncil/2020/12/03/is-a-cold-chain-e-commerce-breakthrough-coming-for-cpg-food-brands/?sh=43de07d11331 | Is A Cold-Chain E-Commerce Breakthrough Coming For CPG Food Brands? | Is A Cold-Chain E-Commerce Breakthrough Coming For CPG Food Brands?
Patrick Nycz is President of NewPoint, a full-service CPG food marketing firm, and author of Moving Your Brand Up the Food Chain.
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Up until March, ordering groceries online was mainly a growth segment driven by millennials. There's nothing like th... |
4590f4d7fdedc8450bc6c8b8f87c2ea2 | https://www.forbes.com/sites/forbesagencycouncil/2020/12/04/six-marketing-musts-for-2021/?sh=1dc2f06813e5 | Six Marketing Musts For 2021 | Six Marketing Musts For 2021
President at Paulsen, a marketing agency that moves rural America. paulsen.agency
Everyone I know wants to happily turn the page on 2020 and set their sights on making up lost ground in 2021. But let's consider a few lessons from this year that will make our comeback even stronger in the ye... |
84e326ca17f71ea5d3c6800f3e36ea16 | https://www.forbes.com/sites/forbesagencycouncil/2020/12/04/the-essentials-skills-for-publicity-success/?sh=1c307b5423c2 | The Essentials Skills For Publicity Success | The Essentials Skills For Publicity Success
CEO of Wasabi Publicity, Inc., out to change the world through conversations.
getty
With everything going on today, you're likely doing your best to adapt in business. We're all navigating uncharted territory to find the best path forward, and marketing is one of the biggest ... |
6b19399fc1888e01237ee6945236e07a | https://www.forbes.com/sites/forbesagencycouncil/2020/12/09/15-marketing-strategies-to-make-the-most-of-customer-testimonials/?sh=6a43609c341f | 15 Marketing Strategies To Make The Most Of Customer Testimonials | 15 Marketing Strategies To Make The Most Of Customer Testimonials
It’s often said that the best form of marketing is word-of-mouth praise from happy customers. People are more likely to buy products or services if they hear a positive review from another consumer in their position.
Your company can promote its offering... |
eb7fc4ab7d858a08de2ad7070ae21a0a | https://www.forbes.com/sites/forbesagencycouncil/2020/12/09/account-based-marketing-in-2021/?sh=54a48bc164b3 | Account-Based Marketing In 2021 | Account-Based Marketing In 2021
Founder of Momentum, growth consultancy and pioneers of account-based marketing, transforming how teams grow their most valuable customers.
getty
Selling and marketing have clearly changed. Marketers have had to adapt, recalibrate their activities and lean into more collaborative interac... |
4cac25af70e703d8f5f0eb6ca2ce6a93 | https://www.forbes.com/sites/forbesagencycouncil/2020/12/10/the-k-shaped-recovery-for-brands-heres-what-will-separate-winners-from-losers/?sh=f7dbb327b6b4 | The K-Shaped Recovery For Brands: Here's What Will Separate Winners From Losers | The K-Shaped Recovery For Brands: Here's What Will Separate Winners From Losers
Michael Kalman is the Founder and Chief Executive Officer of MediaCrossing Inc., a leading, award-winning digital advertising agency.
getty
The ongoing pandemic has set the stage for what many people are calling a "K-shaped recovery" in whi... |
3f3c5062c464b23cdb3f1fdd0362a6d7 | https://www.forbes.com/sites/forbesagencycouncil/2020/12/14/build-your-2021-medical-practice-marketing-strategy-with-10-questions/?sh=6b1d76eb5bdc | Build Your 2021 Medical Practice Marketing Strategy With 10 Questions | Build Your 2021 Medical Practice Marketing Strategy With 10 Questions
Partner, Director of Strategy & Insights at RUNNER Agency.
getty
Now is the time to radically rethink how you market your medical practice. This year, the digital landscape grew by what seems like decades within a matter of a few months. Technology a... |
7d12ae5894d7d01ec673f1f78cd5183c | https://www.forbes.com/sites/forbesagencycouncil/2020/12/14/how-to-start-a-social-monitoring-program-14-tips-for-companies/?sh=79c0886a3b39 | How To Start A Social Monitoring Program: 14 Tips For Companies | How To Start A Social Monitoring Program: 14 Tips For Companies
While related, social monitoring and social listening are two distinct strategies to improve the customer experience. Social listening allows companies to take a broad look at the discussions occurring on social media around their brand. They then collect ... |
816ed1a04dd3912415cab30b2ebf6cab | https://www.forbes.com/sites/forbesagencycouncil/2020/12/14/the-minimum-viable-content-marketing-campaign/?sh=51abba07c20b | The Minimum Viable Content Marketing Campaign | The Minimum Viable Content Marketing Campaign
Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online.
getty
As our digital marketing agency, Louder.Online, has grown, we’ve been fortunate to work with many well-known companies, including businesses on the Fortune ... |
b7e840358253911cbbf57542ec4ca39a | https://www.forbes.com/sites/forbesagencycouncil/2020/12/15/five-conversion-domination-strategies-for-2021/?sh=7ad567784395 | Five Conversion Domination Strategies For 2021 | Five Conversion Domination Strategies For 2021
Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner.
getty
Brands, businesses and marketing agencies alike have a habit of living in a world of data-driven abundance. Drive more traffic, get mor... |
22401cb266e9fbebe9ba5368b77130ce | https://www.forbes.com/sites/forbesagencycouncil/2020/12/16/how-to-advertise-on-streaming-video-platforms-14-essential-tips/?sh=1c88226b13c7 | How To Advertise On Streaming Video Platforms: 14 Essential Tips | How To Advertise On Streaming Video Platforms: 14 Essential Tips
The pandemic has seen many people camping out in front of their televisions and other streaming devices. More individuals than ever before now spend large amounts of time binge-watching their favorite streaming video content. In an environment so ripe for... |
fd0df0ac5bd26a52cc437a183da874c7 | https://www.forbes.com/sites/forbesagencycouncil/2020/12/16/how-to-grow-your-business-with-social-media/ | How To Grow Your Business With Social Media | How To Grow Your Business With Social Media
Amy Osmond Cook, Ph.D., is the Chief Marketing Officer for Simplus.
Organic social media traffic is really struggling right now. Reach and engagement numbers are low. For example on Facebook, it's estimated that the average reach for organic content is roughly 5%. One of the ... |
64114e947db8912c0b55a41a1868ec76 | https://www.forbes.com/sites/forbesagencycouncil/2020/12/21/five-creative-ways-intent-data-can-drive-b2b-saas-growth-into-2021/?sh=7e6bf32015a9 | Five Creative Ways Intent Data Can Drive B2B SaaS Growth Into 2021 | Five Creative Ways Intent Data Can Drive B2B SaaS Growth Into 2021
Founder and Principal of Scratch Marketing + Media.
getty
Like everything else, the pandemic upended plans for marketing and sales this year, forcing every team to adapt their tactics to a remote-first world. Trade shows became virtual, cell phones beca... |
c207a5d3677609fd60b7a57eb51102f3 | https://www.forbes.com/sites/forbesagencycouncil/2020/12/22/insights-on-the-top-marketing-trends-for-2021/?sh=6111e8461fc9 | Insights On The Top Marketing Trends For 2021 | Insights On The Top Marketing Trends For 2021
Janét Aizenstros is the CEO of Ahava Digital, which provides corporations with ethically-sourced verified data on American consumers.
getty
This year has been a roller coaster of unprecedented changes as the Covid-19 pandemic wreaked havoc around the globe. During the first... |
bc2980dd6f424373b5df8ca80e46327f | https://www.forbes.com/sites/forbesagencycouncil/2020/12/22/the-case-for-seo-content-in-2021-and-beyond/?sh=19669155573a | The Case For SEO Content In 2021 (And Beyond) | The Case For SEO Content In 2021 (And Beyond)
President and Director of Business Development at We Do Web Content.
getty
As we approach the end of 2020 — a wild year of pandemic proportions, indeed — it becomes time for businesses to consider how they plan on adapting their marketing strategy after the new year. Many o... |
c6657b1cd0964e78379655eecff292d6 | https://www.forbes.com/sites/forbesagencycouncil/2020/12/23/live-shopping-and-social-retail-are-the-future-for-e-commerce/ | Live Shopping And Social Retail Are The Future For E-Commerce | Live Shopping And Social Retail Are The Future For E-Commerce
Steve is the Founder & CEO of MuteSix, a leading performance marketing agency that has scaled the world’s fastest-growing e-commerce brands.
getty
Brick-and-mortar retail was a significant revenue-driver as recently as 2019 — even digitally native brands, li... |
662e9269b4a0a97c38181a222738f720 | https://www.forbes.com/sites/forbesagencycouncil/2020/12/23/social-media-trend-chasing-can-damage-your-brand/?sh=16fccbe34098 | Social Media Trend Chasing Can Damage Your Brand | Social Media Trend Chasing Can Damage Your Brand
Christopher is the co-founder, head strategist and CEO of The Go! Agency, a full-service digital marketing agency.
getty
Recently, Hootsuite released its annual report predicting some of the hottest new social media trends for 2021, including a new focus on the baby boom... |
aa1cfb0946802542922b5837654f0d63 | https://www.forbes.com/sites/forbesagencycouncil/2021/01/04/using-consumer-data-to-drive-marketing-14-risks-to-be-aware-of/?sh=64af224672df | Using Consumer Data To Drive Marketing? 14 Risks To Be Aware Of | Using Consumer Data To Drive Marketing? 14 Risks To Be Aware Of
To make the best decisions about strategy, marketers today largely depend more on data than on their gut instincts. While data is valuable and can reveal important insights, there are risks involved in betting on consumer data alone.
What are some caveats ... |
be0b1d11d392392577315dd3624164a4 | https://www.forbes.com/sites/forbesagencycouncil/2021/01/06/bending-the-rules-innovation-in-the-world-of-decentralized-content/?sh=3d77bfb81336 | Bending The Rules: Innovation In The World Of Decentralized Content | Bending The Rules: Innovation In The World Of Decentralized Content
Ricky Ray Butler is CEO of BEN, an entertainment AI company that places brands into influencer, streaming, TV, music, and film content.
getty
The media and entertainment industry is experiencing massive change by way of decentralization, or the shiftin... |
3c07203a6caa5cbe8301b9139f8d9be9 | https://www.forbes.com/sites/forbesagencycouncil/2021/01/06/communications-has-its-day-in-the-sun-never-a-more-relevant-or-important-practice/?sh=3be29389784b | Communications Has Its Day In The Sun: Never A More Relevant Or Important Practice | Communications Has Its Day In The Sun: Never A More Relevant Or Important Practice
Founder & Principal of SmartMouth Communications, a consulting, coaching and training firm that creates better messages and messengers.
getty
I think it’s fair to say that folks like me, who have spent part or all of their careers in the... |
726fad1274de87b311ecfb73dbdbe6eb | https://www.forbes.com/sites/forbesagencycouncil/2021/01/07/scalable-design-why-wordpress-is-a-viable-solution-for-enterprise-businesses/ | Scalable Design: Why WordPress Is A Viable Solution For Enterprise Businesses | Scalable Design: Why WordPress Is A Viable Solution For Enterprise Businesses
Creative Director of ArtVersion, a Chicago design consultancy. We craft ideal user experiences for the world's most innovative companies.
getty
In the business world, we often discuss the idea of scalability in reference to growth strategy. W... |
f442d7a6209da2d708f36694698804c3 | https://www.forbes.com/sites/forbesagencycouncil/2021/01/07/six-influencer-marketing-trends-to-watch-in-2021/?sh=4e7c26907a6a | Six Influencer Marketing Trends To Watch In 2021 | Six Influencer Marketing Trends To Watch In 2021
Founder and CEO of Sway Group, an influencer marketing agency that generates exceptional content with guaranteed results.
getty
If there's one thing we can probably agree on about 2020 and its impact on brands and consumers, it's that last year was extraordinary — unprec... |
2ba45cdc6cf02df0776190d07314a62a | https://www.forbes.com/sites/forbesagencycouncil/2021/01/11/i-wear-a-rolex-to-win-business-and-i-refuse-to-apologize-for-it/ | I Wear A Rolex To Win Business, And I Refuse To Apologize For It | I Wear A Rolex To Win Business, And I Refuse To Apologize For It
Founder and CEO of Media Bridge Advertising®
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When I started my business in 2010, I soon noticed an interesting pattern: It was easy to get a first meeting with a potential client, but it was nearly impossible to get a second one.
Was it because I wa... |
6e7cdffad073c94981a3d0e5a26ac4e2 | https://www.forbes.com/sites/forbesagencycouncil/2021/01/12/transformation-set-expectations-but-deliver-experiences/?utm_source=rss&utm_medium=Sendible&utm_campaign=RSS | Transformation: Set Expectations But Deliver Experiences | Transformation: Set Expectations But Deliver Experiences
Douglas is a recognized leader in digital transformation. He's Co-Founder of Highbridge, a Salesforce Partner.
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Within the digital transformation realm, the use cases out in the marketplace for platforms and services is so outlandish that I often find most o... |
bbab5df7fd21131157be7a902f5a1369 | https://www.forbes.com/sites/forbesagencycouncil/2021/01/13/five-marketing-strategies-for-coming-out-of-the-recession-stronger/?sh=499c80cf6d4b | Five Marketing Strategies For Coming Out Of The Recession Stronger | Five Marketing Strategies For Coming Out Of The Recession Stronger
Managing Partner at Price Benowitz and CEO of BluShark Digital (blusharkdigital.com), a digital marketing agency that specializes in SEO.
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Covid-19 has caused an ongoing recession and has caused the United States to enter into an economic crisis. E... |
4e215c002443fda85c74e7537413f09d | https://www.forbes.com/sites/forbesagencycouncil/2021/01/15/15-ways-to-build-positive-emotional-connections-with-consumers/ | 15 Ways To Build Positive Emotional Connections With Consumers | 15 Ways To Build Positive Emotional Connections With Consumers
Consumers will give their business to brands they trust, and emotions are at the heart of this trust. When people identify with a brand, it’s easy for them to support the company. Marketers work hard to build and strengthen emotional ties to help consumers ... |
f702a088fbea852da46da6e52a50bc8d | https://www.forbes.com/sites/forbesagencycouncil/2021/01/15/brands-need-a-renewed-focus-on-their-brand-ambassadors-for-2021/ | Brands Need A Renewed Focus On Their Brand Ambassadors For 2021 | Brands Need A Renewed Focus On Their Brand Ambassadors For 2021
Founder, CEO, and Community Powered Marketing pioneer, leading the company vision and SaaS platform innovation.
Every brand has its best customers. The definition of ride-or-die buyers could look a little different depending on the organization. Most commo... |
95dc035a541d2c291296746ca57439ac | https://www.forbes.com/sites/forbesagencycouncil/2021/01/15/got-a-client-whos-stuck-on-the-minutiae-how-to-break-them-of-the-habit-or-break-things-off/?sh=329e009032f2 | Got A Client Who’s Stuck On The Minutiae? How To Break Them Of The Habit Or Break Things Off | Got A Client Who’s Stuck On The Minutiae? How To Break Them Of The Habit Or Break Things Off
Christopher is the co-founder, head strategist and CEO of The Go! Agency, a full-service digital marketing agency.
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Clients are the definition of the old “can’t live with them, can’t live without them” idiom. Literally spe... |
280e401d89601302d1c19be879762687 | https://www.forbes.com/sites/forbesagencycouncil/2021/01/19/11-valuable-data-points-to-be-gleaned-from-clients-google-analytics/?sh=1f8fcb3836e0 | 11 Valuable Data Points To Be Gleaned From Clients’ Google Analytics | 11 Valuable Data Points To Be Gleaned From Clients’ Google Analytics
Some agency clients aren’t able to address important questions their marketing partners need answered in order to devise the best strategy to meet their needs. Luckily, analytics tools can help agencies uncover illuminating data points that clients ca... |
511900fab386214a1dad9b08736d0daa | https://www.forbes.com/sites/forbesagencycouncil/2021/01/19/account-based-marketing-can-help-law-firms-gain-a-competitive-edge/?sh=27bff1d2479a | Account-Based Marketing Can Help Law Firms Gain A Competitive Edge | Account-Based Marketing Can Help Law Firms Gain A Competitive Edge
Guy Alvarez is the CEO of Good2BSocial, a digital marketing consultancy that helps law firms & companies in the legal industry grow.
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Account-based marketing (ABM) is becoming increasingly important in the business-to-business sector. But while man... |
cbe974cc36eaeb7799b4531c878e8052 | https://www.forbes.com/sites/forbesagencycouncil/2021/01/19/why-a-reliable-team-is-the-most-important-piece-of-a-successful-agency/?sh=79373e3e68ed | Why A Reliable Team Is The Most Important Piece Of A Successful Agency | Why A Reliable Team Is The Most Important Piece Of A Successful Agency
Solomon Thimothy is the Founder of Clickx, where he works with agencies and clients to develop predictable and scalable growth strategies.
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When building my agency, I was hyper-focused on one thing: customer growth. I wanted to grow quickly, so... |
01d121ea084d166197c0d6045cd58da2 | https://www.forbes.com/sites/forbesagencycouncil/2021/01/20/how-much-should-your-company-budget-for-content-marketing/ | How Much Should Your Company Budget For Content Marketing? | How Much Should Your Company Budget For Content Marketing?
Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online.
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Content marketing is one of the most powerful tools you can employ for your business. Contributing to everything from brand awareness to custom... |
ff514cc0536c60c00ba94b06b51f9010 | https://www.forbes.com/sites/forbesagencycouncil/2021/01/20/three-reasons-you-should-stop-freaking-out-every-time-google-updates-its-algorithm/?sh=651b1b35408b | Three Reasons You Should Stop Freaking Out Every Time Google Updates Its Algorithm | Three Reasons You Should Stop Freaking Out Every Time Google Updates Its Algorithm
Founded SEO National in 2007, helping NBA teams, INC & SharkTank featured websites show higher on search engines without paying for ads.
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Every time Google pushes out an update to its search engine algorithm, which is a lot, your ra... |
1f16a186d7c49bac162e0d1b8ffb1752 | https://www.forbes.com/sites/forbesagencycouncil/2021/01/20/why-sms-is-the-marketing-tool-of-the-future/?sh=1f21e8be7012 | Why SMS Is The Marketing Tool Of The Future | Why SMS Is The Marketing Tool Of The Future
Steve is the Founder & CEO of MuteSix, a leading performance marketing agency that has scaled the world’s fastest-growing e-commerce brands.
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This past year, when the pandemic mostly kept us apart from friends and family, we maintained those relationships via social medi... |
dd700f85a3933eaab6c96f19e7ddf1c7 | https://www.forbes.com/sites/forbesagencycouncil/2021/01/21/12-ways-super-bowl-ads-may-evolve-in-2021/ | 12 Ways Super Bowl Ads May Evolve In 2021 | 12 Ways Super Bowl Ads May Evolve In 2021
Millions of viewers tune into the Super Bowl every year for the famously good advertising, and brands leverage this fact by spending big to reach a huge portion of the public with a 30-second clip. At turns spectacular, humorous, poignant and sometimes controversial, Super Bowl... |
05e8dcf464339786caa36d8b6969b2bb | https://www.forbes.com/sites/forbesagencycouncil/2021/01/21/four-ways-a-strong-mission-statement-can-guide-your-digital-marketing/ | Four Ways A Strong Mission Statement Can Guide Your Digital Marketing | Four Ways A Strong Mission Statement Can Guide Your Digital Marketing
Digital marketing expert at NUVEW, helping businesses expand their online presence through custom website design and development & SEO.
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In the information age, and especially in the midst of the coronavirus pandemic, it may seem like every trie... |
22167b18135e588413fc008e82782955 | https://www.forbes.com/sites/forbesagencycouncil/2021/01/21/how-brands-can-employ-visual-storytelling-to-engage-target-audiences/ | How Brands Can Employ Visual Storytelling To Engage Target Audiences | How Brands Can Employ Visual Storytelling To Engage Target Audiences
Founder & CEO at Deviate Agency, full-service creative marketing and software agency helping brands increase and dominate their market share
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For brands and marketers, one of the most crucial aspects of campaigns is connecting with target audienc... |
33712637851e9e2d623416142a05f86f | https://www.forbes.com/sites/forbesagencycouncil/2021/01/22/seo-in-2021-five-trends-that-you-need-to-know-and-master/?sh=3af41e623623 | SEO In 2021: Five Trends That You Need To Know (And Master) | SEO In 2021: Five Trends That You Need To Know (And Master)
Founder & CEO of Soderman SEO, a master SEO company specializing in SEO services that are 100% data-driven for maximum ROI.
If there's one thing we know that is certain and constant about SEO, it's change. There were close to a dozen or so Google algorithm upd... |
b50bed16565eadba1354ed04cafa13d5 | https://www.forbes.com/sites/forbesagencycouncil/2021/01/22/shared-hosting-vs-a-dedicated-server-which-is-better-for-seo/?sh=3d05aeada7d7 | Shared Hosting Vs. A Dedicated Server: Which Is Better For SEO? | Shared Hosting Vs. A Dedicated Server: Which Is Better For SEO?
Founder and CEO of FiveChannels, specializing in creating brand awareness, traffic and lead gen, marketing funnels, social media and more.
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Ranking high in SEO is important for any website as it can help users find you easily within the search engine ... |
9f9b70b53533ca5950229812575b6386 | https://www.forbes.com/sites/forbesagencycouncil/2021/01/25/12-effective-ways-to-use-infographics-for-marketing/?sh=466a732a6da1 | 12 Effective Ways To Use Infographics For Marketing | 12 Effective Ways To Use Infographics For Marketing
As content marketing continues to rise in popularity, more and more businesses are creating original content to engage and educate their audiences.
Infographics are an especially popular way for people to consume content because they are visually appealing and make co... |
e134361dc5fdbc4abaf020f689957e82 | https://www.forbes.com/sites/forbesagencycouncil/2021/01/25/eight-ways-to-position-yourself-as-a-go-to-expert-for-the-media/ | Eight Ways To Position Yourself As A Go-To Expert For The Media | Eight Ways To Position Yourself As A Go-To Expert For The Media
The PR Maven®, CEO & Founder, Marshall Communications, creating & implementing marketing/PR/personal branding strategies.
For better or worse, the Covid-19 pandemic has thrust crisis communications into the spotlight.
In the midst of a national emergency, ... |
0fc482e7a779be98243f299aae36fa36 | https://www.forbes.com/sites/forbesagencycouncil/2021/01/25/the-new-aas-economy-why-the-as-a-service-sector-is-booming/?sh=388f625d4149&utm_content=152523047&utm_medium=social&utm_source=linkedin&hss_channel=lcp-2416379 | The New AAS Economy: Why The “As A Service” Sector Is Booming | The New AAS Economy: Why The “As A Service” Sector Is Booming
Nancy A Shenker, Founder & CEO, theONswitch & nunu ventures.
You’ve probably heard of SaaS. It stands for software as a service, and it is expected to grow to a $220 billion industry in 2022 (a 13% increase from 2018). Including companies like Slack, DocuSig... |
2eb9e74c306716a33ab65e3d9250d2b5 | https://www.forbes.com/sites/forbesagencycouncil/2021/01/26/15-marketing-advertising-and-pr-trends-that-will-take-off-this-year/?sh=16dd9d8c165d | 15 Marketing, Advertising And PR Trends That Will Take Off This Year | 15 Marketing, Advertising And PR Trends That Will Take Off This Year
Trends in the world of advertising, marketing and public relations are exciting and elusive things. Their popularity can go through the roof one week and be virtually nonexistent by the start of the next. Regardless of how unpredictable they are, gett... |
6481a8f0ceecfd68a190ab7beaa9409f | https://www.forbes.com/sites/forbesagencycouncil/2021/01/26/the-trickle-down-effect-from-the-rise-of-alt-cities/ | The Trickle-Down Effect From The Rise Of Alt Cities | The Trickle-Down Effect From The Rise Of Alt Cities
Founder & CEO of Treble. Entrepreneur bootstrapped to $1M+ ARR since 2016. 20-year PR pro. Passionate about turning ideas into results.
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A rising tide apparently does lift all boats when it comes to the rise of so-called alt cities.
Indeed, one of the biggest cha... |
42d09717e39337ec7da5e7eca0ec7b5c | https://www.forbes.com/sites/forbesagencycouncil/2021/01/27/14-ways-to-better-leverage-ai-to-connect-with-consumers/ | 14 Ways To Better Leverage AI To Connect With Consumers | 14 Ways To Better Leverage AI To Connect With Consumers
The use cases for artificial intelligence have expanded far beyond the tech sector in recent years. Today, AI not only automates processes to save time across multiple industries, but can also provide valuable consumer insights.
However, marketers who are interest... |
39b22f03c49c4d1dfe5ed8b47615303b | https://www.forbes.com/sites/forbesagencycouncil/2021/01/27/15-top-marketing-trends-to-keep-an-eye-on-in-2021/?sh=4a0e19032a5e | 15 Top Marketing Trends To Keep An Eye On In 2021 | 15 Top Marketing Trends To Keep An Eye On In 2021
How well an agency capitalizes on marketing trends can make or break it, so keeping an eye on the latest is essential to get ahead of the competition. From simpler strategies, such as influencer and micro-influencer marketing, to larger, more complex methods, such as au... |
fd70113f1b9f6348e0ddf1db35d56569 | https://www.forbes.com/sites/forbesagencycouncil/2021/01/27/ready-for-changes-in-2021-involve-employees-now/?sh=4c68923c27dc | Ready For Changes In 2021? Involve Employees Now | Ready For Changes In 2021? Involve Employees Now
Merrie Spaeth is President of Spaeth Communications, Director, Media Relations, Reagan White House.
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Businesses coped with record-breaking change in 2020. In one Wall Street Journal article, Shopify Vice President Loren Padelford is quoted as saying, "Covid has acte... |
b231b32dec791f82ca1c70e2696f4db2 | https://www.forbes.com/sites/forbesagencycouncil/2021/01/27/three-emerging-influencer-trends-for-2021/ | Three Emerging Influencer Trends For 2021 | Three Emerging Influencer Trends For 2021
Emilie Tabor is Co-Founder & CMO at IMA || Forbes 30 Under 30
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This year, the need for brands to have a strong digital presence — especially on social media — has increased dramatically. As brands settle in on their digital strategy, the role of influencers and content cre... |
f587e62f701f39c773a721118385de5c | https://www.forbes.com/sites/forbesagencycouncil/2021/01/28/the-unique-challenges-of-health-care-marketing/ | The Unique Challenges Of Health Care Marketing | The Unique Challenges Of Health Care Marketing
Partner, Director of Strategy & Insights at RUNNER Agency.
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In the last 20 years, I've worked on digital marketing strategy across virtually every industry. But for the last several years, I've focused almost exclusively on health care.
What I've learned is that marke... |
103b691a9c94f45ed451c69c44dc07fc | https://www.forbes.com/sites/forbesagencycouncil/2021/02/03/influencer-campaigns-considerations-when-choosing-creatives/?sh=76cf88e19b0d | Influencer Campaigns: Considerations When Choosing Creatives | Influencer Campaigns: Considerations When Choosing Creatives
Dian Griesel is a perception analyst, author & President of Dian Griesel Int'l. She blogs as @SilverDisobedience & is a Wilhelmina Model.
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Is your influencer marketing program boosting your brand or blemishing it? As influencer marketing campaigns contin... |
950396b8f4adfb810021e757e0a5c87e | https://www.forbes.com/sites/forbesagencycouncil/2021/02/04/going-live-online-the-state-of-live-streaming-and-the-opportunities-for-brands/ | Going Live Online: The State Of Live Streaming And The Opportunities For Brands | Going Live Online: The State Of Live Streaming And The Opportunities For Brands
Ricky Ray Butler is CEO of BEN, an entertainment AI company that places brands into influencer, streaming, TV, music and film content.
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In a diverse entertainment ecosystem where platforms jockey for a competitive edge, one area has se... |
9e77e28ff5fb395a9338f25ffed5ae43 | https://www.forbes.com/sites/forbesagencycouncil/2021/02/04/influencer-marketings-surprising-rise-of-the-everyperson/ | Influencer Marketing’s Surprising Rise Of The ‘Everyperson’ | Influencer Marketing’s Surprising Rise Of The ‘Everyperson’
Founder and CEO of Sway Group, an influencer marketing agency that generates exceptional content with guaranteed results.
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Even during a year like no other, influencer marketing thrived in 2020. Lockdowns led to increased social media usage, a change in c... |
df97d37d697951b7c69d2cdb8b738d4a | https://www.forbes.com/sites/forbesagencycouncil/2021/02/04/the-importance-of-name-address-and-phone-number-consistency-for-local-seo/ | The Importance Of Name, Address And Phone Number Consistency For Local SEO | The Importance Of Name, Address And Phone Number Consistency For Local SEO
Zach Thompson is CEO of MediaSmack, a legal marketing firm, where he oversees the strategic vision and growth of the company.
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Whether you are marketing on TV or online, brand consistency — such as using the same logo, colors and slogan — c... |
a79c029c64c654a2c0f9277a49598d89 | https://www.forbes.com/sites/forbesagencycouncil/2021/02/08/the-power-of-nano-influencers-for-local-businesses/?sh=576c8bdf3ad4 | The Power Of Nano-Influencers For Local Businesses | The Power Of Nano-Influencers For Local Businesses
Co-Founder and CEO of Followpass. Followpass is an app that connects retailers with local influencers to promote and grow their businesses.
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The pandemic has seen many local businesses close down, but the survivors still have a set of challenges to overcome. Even ... |
df8474e6b78bf66b05d50f65fc6c0ad1 | https://www.forbes.com/sites/forbesagencycouncil/2021/02/08/you-dont-have-to-mourn-the-third-party-cookie/?sh=77879edf6cbc | You Don't Have To Mourn The Third-Party Cookie | You Don't Have To Mourn The Third-Party Cookie
President & Co-Founder of Silvercrest, a technology company offering sophisticated marketing & media solutions for brands.
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Much has been said about the loss of the third-party cookie. It looms ahead of us, with Google joining the browser gang to eliminate them by the... |
baed02b277b546e4a0a75e7206ec6ff9 | https://www.forbes.com/sites/forbesagencycouncil/2021/02/11/15-effective-ways-to-leverage-doomscrolling-in-your-marketing/ | 15 Effective Ways To Leverage ‘Doomscrolling’ In Your Marketing | 15 Effective Ways To Leverage ‘Doomscrolling’ In Your Marketing
The year 2020 was so unpredictable and full of surprises — the overwhelming majority of them unpleasant or downright terrible — that people didn't know what to expect next. To keep up to date with the latest developments, people have taken to their social ... |
cb559b4da8434254585994cbe68ed59d | https://www.forbes.com/sites/forbesagencycouncil/2021/02/11/dont-panic-just-prepare-five-leadership-lessons-for-difficult-times/?sh=38cf68072db6 | Don’t Panic, Just Prepare: Five Leadership Lessons For Difficult Times | Don’t Panic, Just Prepare: Five Leadership Lessons For Difficult Times
Michelle Taylor, CEO of BETAH Associates, leads communications and event-management initiatives for clients.
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When Covid-19 emerged as a public health crisis unlike anything we had experienced in our lifetime, many business owners were caught o... |
43605389bb99e58de1413a399449539a | https://www.forbes.com/sites/forbesagencycouncil/2021/02/12/11-ways-to-identify-the-best-tech-solutions-for-an-agency/?sh=541c9297aada | 11 Ways To Identify The Best Tech Solutions For An Agency | 11 Ways To Identify The Best Tech Solutions For An Agency
With the volume of technology available, agency leaders face a tough challenge in figuring out what the best solutions for their organizations are. Introducing new technology that doesn’t meet your needs, or adopting tools without properly training the employees... |
5cacbe613a9e90d2cdd0eff444a4ce6f | https://www.forbes.com/sites/forbesagencycouncil/2021/02/12/13-clever-and-effective-content-hacks-you-should-know/?sh=1afcaebe51d5 | 13 Clever And Effective Content Hacks You Should Know | 13 Clever And Effective Content Hacks You Should Know
There are some ways of throwing together content that get a lot more traction than others. "Hacking" the content creation process allows a creator to be more effective and efficient with the content they produce.
With so much information about content writing and ma... |
611ff67c20f8cd6f10c4022191ee3f74 | https://www.forbes.com/sites/forbesagencycouncil/2021/02/12/5-digital-marketing-trends-in-2021/?sh=5c2c36bd4072 | 5 Digital Marketing Trends In 2021 | 5 Digital Marketing Trends In 2021
Founder and CEO of Digital Beverly Marketing Solutions, based in Los Angeles, CA. digitalbeverly.com
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As we watch 2020 burn in the rear-view mirror, we can't help but wonder what the road ahead might bring for businesses around the world. Navigating the new normal can be overwhel... |
e6f9a9da268ef80a905a0d66c0ea0a38 | https://www.forbes.com/sites/forbesagencycouncil/2021/02/12/by-harnessing-intent-data-law-firms-can-zero-in-on-companies-that-want-their-services/?sh=4c1707fe964b | By Harnessing Intent Data, Law Firms Can Zero In On Companies That Want Their Services | By Harnessing Intent Data, Law Firms Can Zero In On Companies That Want Their Services
Guy Alvarez is the CEO of Good2BSocial, a digital marketing consultancy that helps law firms & companies in the legal industry grow.
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When people need a particular B2B service, they often read articles, visit websites, download ... |
76955501eaa3a9c63f226a8aa2d97c5f | https://www.forbes.com/sites/forbesagencycouncil/2021/02/12/people-kindness-and-gratitude-foundations-for-a-successful-2021/?sh=3075aee669ba | People, Kindness And Gratitude: Foundations For A Successful 2021 | People, Kindness And Gratitude: Foundations For A Successful 2021
Founder and President of The Luminations Group, a business solution and marketing strategy agency.
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As I sit here at the start of 2021, I've noticed that what really matters has shifted a lot since Covid-19 entered our world. Or maybe we've just beg... |
23749cde2ccdc5c47b99dbd8d2dcbcfd | https://www.forbes.com/sites/forbesagencycouncil/2021/02/17/10-red-flags-to-look-out-for-in-potential-clients/?sh=4938a2071013 | 10 Red Flags To Look Out For In Potential Clients | 10 Red Flags To Look Out For In Potential Clients
Not every client that walks into the door of your agency will be a perfect fit. On a few occasions, however, the agency needs to terminate the relationship early because of miscommunication or misunderstanding of roles.
It would be far easier to spot these problems befo... |
3855842f47ffd183f38fe12a7f66b190 | https://www.forbes.com/sites/forbesagencycouncil/2021/02/18/how-to-get-agency-clients-when-youre-just-starting-out/?sh=314f86d853cc | How To Get Agency Clients When You’re Just Starting Out | How To Get Agency Clients When You’re Just Starting Out
Solomon Thimothy is the Founder of Clickx, where he works with agencies and clients to develop predictable and scalable growth strategies.
When I started my agency, I had big dreams of running an award-winning firm that clients were fighting to work with. I was re... |
7d0e0092733dda1d36c709fcb69a1e1d | https://www.forbes.com/sites/forbesagencycouncil/2021/02/19/five-upcoming-social-networks-to-keep-an-eye-on-in-2021/ | Five Upcoming Social Networks To Keep An Eye On In 2021 | Five Upcoming Social Networks To Keep An Eye On In 2021
Jim Tobin is President/Founder of Carusele (2015), an influencer marketing agency, and CEO/Founder of Ignite Social Media (2007).
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Social media marketers constantly try to balance the proven practices on established social networks with strategic bets on the ... |
18cd01a81a337bdf2594103a67a0edcd | https://www.forbes.com/sites/forbesagencycouncil/2021/02/19/successful-b2b-marketing-in-china-a-primer-for-international-marketers/ | Successful B2B Marketing In China: A Primer For International Marketers | Successful B2B Marketing In China: A Primer For International Marketers
President of Brandigo China, a Shanghai-based full-service marketing communications agency.
B2B marketing in China — like all marketing in China — has its own quirks, pitfalls, advantages and opportunities. We've found that keeping up with the chan... |
caadcf2a8253c6867a363de59a2eb54e | https://www.forbes.com/sites/forbesagencycouncil/2021/02/22/15-digital-advertising-challenges-to-overcome-in-2021/?sh=280ffadb26c8 | 15 Digital Advertising Challenges To Overcome In 2021 | 15 Digital Advertising Challenges To Overcome In 2021
Given the innovations in digital advertising that continue to arise every year, advertisers may be feeling pleasantly overwhelmed with options to choose from. Yet reaching target audiences online with the right content at the right time is still a huge challenge for... |
82ce23c8fce6638ee6c4691973e9c4f2 | https://www.forbes.com/sites/forbesagencycouncil/2021/02/22/brands-must-drive-purpose-forward-in-2021/ | Brands Must Drive Purpose Forward In 2021 | Brands Must Drive Purpose Forward In 2021
President and Co-Founder of OBERLAND, a purpose-driven agency and certified B-Corp. Drew creates brands that drive social progress.
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From a global pandemic to civic unrest and a tedious election season, 2020 was a parade of events that will undoubtedly shape years to come.... |
bd6869b4af65b4b2d63895a92f149e12 | https://www.forbes.com/sites/forbesagencycouncil/2021/02/22/corporate-communications-lessons-from-the-white-house-press-secretary/ | Corporate Communications Lessons From The White House Press Secretary | Corporate Communications Lessons From The White House Press Secretary
Founder and principal of Look Left Marketing, an agency that delivers integrated content, media, influencer and marketing strategies.
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Like many Americans, I watched the presidential inauguration and the first week of a new leader in office with... |
d3b48caec7ac58b5e7958193bd7b5b8c | https://www.forbes.com/sites/forbesagencycouncil/2021/02/22/how-business-leaders-can-overcome-fears-in-2021/ | How Business Leaders Can Overcome Fears In 2021 | How Business Leaders Can Overcome Fears In 2021
Founder and CEO of Big Leap, an agency that helps people evolve their companies through effective and sustainable digital marketing methods.
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Without a doubt, 2020 was one of the most challenging years many of us have faced, and one emotion seems to have prevailed: f... |
fde2f271c64f6b46d60fb9dd3575c366 | https://www.forbes.com/sites/forbesagencycouncil/2021/02/22/the-three-as-of-affiliate-or-partner-program-management/ | The Three A’s Of Affiliate Or Partner Program Management | The Three A’s Of Affiliate Or Partner Program Management
Affiliate Marketing Strategist. Owner of Affiliate Insider (An Affiliate Marketing Agency, Media Hub + Training Business).
getty
One of the cornerstones of creating a successful affiliate program is to build a solid lead generation strategy that grows your affili... |
c0498fb803e363830bf7f0800dbaa7b8 | https://www.forbes.com/sites/forbesagencycouncil/2021/02/23/the-tao-of-thought-leadership-marketing-be-desireless-be-excellent-and-be-gone/ | The Tao Of Thought Leadership Marketing: Be Desireless, Be Excellent And Be Gone | The Tao Of Thought Leadership Marketing: Be Desireless, Be Excellent And Be Gone
Founder and CEO of Idea Grove, a unified PR and marketing agency, and author of the upcoming book "Trust Signals: The New PR."
getty
Two decades ago, sisters Jenniphr and Greer Goodman created a wonderful indie film called The Tao of Steve... |
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