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eff56027cd98415f07e048bcd321fd81 | https://www.forbes.com/sites/forbescommunicationscouncil/2018/11/08/six-essential-tips-for-voice-search-optimization/ | Six Essential Tips For Voice Search Optimization | Six Essential Tips For Voice Search Optimization
As a fast-growing channel for brand discovery, I believe voice is going to play an indispensable role in driving future marketing success.
Disruptive in more ways than one, voice is redefining the meaning of “mobile,” which is no longer the exclusive domain of smartphone... |
b02bd58c41a8974e0dcbb0d347c380c1 | https://www.forbes.com/sites/forbescommunicationscouncil/2018/11/13/how-artificial-intelligence-can-be-applied-to-executive-talent-acquisition/?fbclid=IwAR3gAuEbf4zjrxEEAk0Dr859nYD7T6E-XF1WQw9l2fXj3ERtD16_M9GAe9w | How Artificial Intelligence Can Be Applied To Executive Talent Acquisition | How Artificial Intelligence Can Be Applied To Executive Talent Acquisition
Instances of artificial intelligence, machine learning and deep learning are being used around the world today to make data-based decisions that are helping companies make important choices that essentially drive profit, altering business result... |
242b8cb2fc85052a63a30cf3b59d522e | https://www.forbes.com/sites/forbescommunicationscouncil/2018/11/16/dont-underestimate-the-power-of-interactive-content-in-marketing/?sh=1aa79ea83ca1 | Don't Underestimate The Power Of Interactive Content In Marketing | Don't Underestimate The Power Of Interactive Content In Marketing
In 2014, BuzzFeed launched a quiz called “What City Should You Actually Live In?” Since then, the quiz has been viewed more than 20 million times. The company now creates multiple quizzes every day and has seemingly sparked an online quiz deluge.
One yea... |
f564cdb072949adde13cbc2c6b7dbfba | https://www.forbes.com/sites/forbescommunicationscouncil/2018/11/26/how-brands-can-improve-their-voice-marketing-in-2019-and-beyond/ | How Brands Can Improve Their Voice Marketing In 2019 And Beyond | How Brands Can Improve Their Voice Marketing In 2019 And Beyond
Pexels Pexels
The most effective marketing tactics are often the ones that align with instinctive human behavior. I believe voice marketing has increased in importance because of an important human behavior: being lazy.
Humans are intrinsically lazy and wi... |
ab15d4578de447f556d525e723f85291 | https://www.forbes.com/sites/forbescommunicationscouncil/2019/01/03/b2b-marketing-trends-you-need-to-know-for-2019/ | B2B Marketing Trends You Need To Know For 2019 | B2B Marketing Trends You Need To Know For 2019
Pexels Pexels
You don’t need a crystal ball to see that 2019’s business-to-business (B2B) marketing landscape will be more competitive, fuel the ever-growing list of marketing technology and pave the way for better and more engaging methods to reach prospects and customers... |
ebeda5cc1f2ffd8640b53b4e08708743 | https://www.forbes.com/sites/forbescommunicationscouncil/2019/01/07/considering-a-communications-career-13-tips-for-industry-newcomers/ | Considering A Communications Career? 13 Tips For Industry Newcomers | Considering A Communications Career? 13 Tips For Industry Newcomers
The new year brings new opportunities and, for some, may even prompt thoughts of a career change. For individuals re-evaluating their career focus, a new gig in communications might seem like a step in the right direction.
Before you make the leap, it’... |
8d1a5e2329304324dd8fc70f91ef574e | https://www.forbes.com/sites/forbescommunicationscouncil/2019/01/16/design-and-development-of-tech-for-the-aging-population-let-your-audience-take-part/ | Design And Development Of Tech For The Aging Population: Let Your Audience Take Part | Design And Development Of Tech For The Aging Population: Let Your Audience Take Part
I have been fascinated by the topic of the aging population for quite some time now, as my husband and I have been caregivers for our parents. Taking care of aging parents is hard -- emotionally and physically. After all, we used to de... |
59043831c405e1cee454c0d10aab2a3a | https://www.forbes.com/sites/forbescommunicationscouncil/2019/01/30/seven-effective-ways-to-improve-your-companys-brand/ | Seven Effective Ways To Improve Your Company's Brand | Seven Effective Ways To Improve Your Company's Brand
Branding is one of the most essential components of a company. Building a brand brings cohesion and a streamlining of your company’s vision and personality across multiple platforms. When done correctly, excellent branding lets both first-time viewers and long-time r... |
1001350e88048fd89ca8a8a45b7be0fc | https://www.forbes.com/sites/forbescommunicationscouncil/2019/02/11/how-to-determine-the-right-crm-and-marketing-automation-for-smbs/ | How To Determine The Right CRM And Marketing Automation For SMBs | How To Determine The Right CRM And Marketing Automation For SMBs
As businesses focus on gathering and using relevant data to gain true insights into their customers' needs and buying habits, adopting customer relationship management software and marketing automation has never been more important.
Many small and medium-... |
98d50400863d25d7315a9eb5fefadd37 | https://www.forbes.com/sites/forbescommunicationscouncil/2019/02/12/five-essential-tips-for-sales-transformation/ | Five Essential Tips For Sales Transformation | Five Essential Tips For Sales Transformation
Sales transformation is the process of building or updating the sales operation of a business. Sales transformation is an essential part of digital transformation, but I find that it often gets overlooked because of its specialized nature.
Many companies don’t realize they n... |
1d6a93373495ef2934a75f184aa2e205 | https://www.forbes.com/sites/forbescommunicationscouncil/2019/02/25/15-hot-social-media-trends-to-try-out-in-2019/ | 15 Hot Social Media Trends To Try Out In 2019 | 15 Hot Social Media Trends To Try Out In 2019
In today’s high-tech business world, marketing is ever-changing. This is especially true of social media, where new platforms and content trends emerge on a seemingly daily basis.
Marketing professionals who want to succeed in 2019 should experiment with burgeoning social m... |
c467a5b3e4af20ae37e7350b4875e298 | https://www.forbes.com/sites/forbescommunicationscouncil/2019/03/04/5-solid-web-design-tips-for-drawing-in-clients/?sh=3c15da175c5b | 5 Solid Web-Design Tips For Drawing In Clients | 5 Solid Web-Design Tips For Drawing In Clients
Creating a quality website might seem easy, especially with all the platforms available today. You can use a template for guidance and then publish what you think is most important to your brand in some very fun ways. But with all the bells and whistles out there, however,... |
766fb55dc37ac5adde180cb27120e15b | https://www.forbes.com/sites/forbescommunicationscouncil/2019/03/07/finding-the-sweet-spot-with-traditional-and-digital-marketing/?sh=7da4d2198129 | Finding The Sweet Spot With Traditional And Digital Marketing | Finding The Sweet Spot With Traditional And Digital Marketing
Grab the nearest electronic device and all the information you’ll ever need about nearly any product or service can be at your fingertips within seconds. According to one survey, today, about half of e-commerce traffic comes from mobile users, and 56% of onl... |
5b151db77a2e1625a3514b01aae1eb7a | https://www.forbes.com/sites/forbescommunicationscouncil/2019/03/11/getting-to-batman-reaching-the-appropriate-buyer-in-the-sales-process/ | Getting To Batman: Reaching The Appropriate 'Buyer' In The Sales Process | Getting To Batman: Reaching The Appropriate 'Buyer' In The Sales Process
In our company, we deal with smart buyers who are alarmingly and charmingly disarming, meaning they are just so nice, you tend to forget how brilliant they are. It can catch our salespeople off guard. It catches me off guard. But some interpersona... |
833490b43f692dd2b71c0e9f912d67b6 | https://www.forbes.com/sites/forbescommunicationscouncil/2019/03/12/four-key-factors-for-the-future-of-marketing/ | Four Key Factors For The Future Of Marketing | Four Key Factors For The Future Of Marketing
When we think about the future of marketing, people’s imaginations may reflect the scene in Minority Report with holograms or expect a discussion on virtual reality and digitally immersive experiences. The truth is, the future of marketing is going to be radically different,... |
9e8d860218c79796fe2d2e4f3ed84ee6 | https://www.forbes.com/sites/forbescommunicationscouncil/2019/04/17/what-an-orange-square-reveals-to-us-about-marketing-to-millennials/ | What An Orange Square Reveals To Us About Marketing To Millennials | What An Orange Square Reveals To Us About Marketing To Millennials
The millennial generation is expected to take over as America’s largest generation, according to recent data. Eyes may roll and groans are often heard billowing down the halls of corporate America when this generation is mentioned -- as they are often s... |
d8858b691e9d3fba22f00c67bf2de3c1 | https://www.forbes.com/sites/forbescommunicationscouncil/2019/05/06/three-reasons-you-should-add-podcasting-to-your-marketing-strategy/ | Three Reasons You Should Add Podcasting To Your Marketing Strategy | Three Reasons You Should Add Podcasting To Your Marketing Strategy
In our fast-paced society, where multitasking and convenience are key, podcasts have become the “it” thing. You can take in information and expertise, as well as be entertained, all while on the go. Unlike reading or watching a video, you can listen to ... |
86c2f220a84cd36f37f40fb3ab2df65f | https://www.forbes.com/sites/forbescommunicationscouncil/2019/05/10/seven-tips-for-creating-personalized-ad-campaigns-without-being-invasive/ | Seven Tips For Creating Personalized Ad Campaigns Without Being Invasive | Seven Tips For Creating Personalized Ad Campaigns Without Being Invasive
It feels like we can’t go anywhere or do anything online these days without seeing an ad for something we recently searched or read about. While such targeted marketing can be helpful, to many consumers it comes across as intrusive and even rather... |
472969eb0b74770a1104dae29ab8ff03 | https://www.forbes.com/sites/forbescommunicationscouncil/2019/05/22/how-body-language-can-impact-your-business-success/ | How Body Language Can Impact Your Business Success | How Body Language Can Impact Your Business Success
They say that body language is more than 50% of communication. While that number jumps around a bit, we do know that gestures and overall mannerisms have an immense effect when interacting with an individual -- or a crowd.
The world of business is no different. As a ma... |
64fa3829a1b3c6d685031d446cb54117 | https://www.forbes.com/sites/forbescommunicationscouncil/2019/05/29/disruption-duality-the-promise-and-peril-of-scale/ | Disruption Duality: The Promise And Peril Of Scale | Disruption Duality: The Promise And Peril Of Scale
“It was the best of times, it was the worst of times.” This may be an iconic quote from Charles Dickens’ A Tale of Two Cities, but it could well be taken from today’s business headlines.
On the one hand, FAANGs (Facebook, Apple, Amazon, Netflix, Google) and BATs (Baidu... |
b417ee25308cc5007bab077970a80788 | https://www.forbes.com/sites/forbescommunicationscouncil/2019/05/30/five-tips-to-create-your-personal-brand/ | Five Tips To Create Your Personal Brand | Five Tips To Create Your Personal Brand
Identifying specific attributes and building a brand isn’t just an essential strategy for companies, it’s also important for individuals. A strong personal brand is one that is recognizable, appropriate to your environment and, most importantly, authentic.
Whether you’re a C-suit... |
ee5f81c9da058a725435929b3c4e6924 | https://www.forbes.com/sites/forbescommunicationscouncil/2019/06/03/seven-tips-on-hiring-the-right-creative-pro-in-the-gig-economy/ | Seven Tips On Hiring The Right Creative Pro In The Gig Economy | Seven Tips On Hiring The Right Creative Pro In The Gig Economy
As a child, growing up in Chicago, I remember walking down Michigan Avenue around the holidays. Elaborate window displays were carefully designed, alluring the droves of people who would walk the Magnificent Mile. The dramatic lighting, video and products d... |
411f6da2202c09abb8a2beed0ea4934e | https://www.forbes.com/sites/forbescommunicationscouncil/2019/06/14/hiring-a-new-team-member-look-for-these-nine-traits-during-the-interview/ | Hiring A New Team Member? Look For These Nine Traits During The Interview | Hiring A New Team Member? Look For These Nine Traits During The Interview
Expanding your team is exciting, but finding the right person can be daunting. It's obvious that you need to hire someone with the appropriate skill set to do the job, but it's just as important to make sure that person will be able to work well ... |
0cfdf0658acaaba4e8c51938d5f6ad58 | https://www.forbes.com/sites/forbescommunicationscouncil/2019/06/24/generate-marketing-impact-not-only-impressions/ | Generate Marketing Impact, Not Only Impressions | Generate Marketing Impact, Not Only Impressions
If you ask any marketer these days about their No. 1 priority for their media plan, I would bet that most will tell you it is to maximize overall campaign reach, opportunity to see (OTS), online impressions or number of fans and followers. In theory, those key performance... |
88499100521794b77fdc7044a97905e4 | https://www.forbes.com/sites/forbescommunicationscouncil/2019/06/26/a-road-map-to-success-as-an-intrapreneur/ | A Road Map To Success As An 'Intrapreneur' | A Road Map To Success As An 'Intrapreneur'
Intrapreneur, noun. Defined by the dictionary as “A person who, while remaining within a larger organization, uses entrepreneurial skills to develop a new product or line of business as a subsidiary of the organization.”
Everyone is familiar with what it takes to be an entrepr... |
de7a07133eb270d65a08620d2283778e | https://www.forbes.com/sites/forbescommunicationscouncil/2019/07/01/speed-over-profits-how-to-make-sure-your-logistics-costs-dont-ruin-your-business/?sh=681912de191c | Speed Over Profits: How To Make Sure Your Logistics Costs Don't Ruin Your Business | Speed Over Profits: How To Make Sure Your Logistics Costs Don't Ruin Your Business
As more retail moves online, the cost of logistics has moved from being a back-burner issue to a make-or-break cost for many businesses. In 2015, logistics equaled almost 10% of sales, on average. That percentage was higher for smaller c... |
7369308e570259ccc16585965d3b8443 | https://www.forbes.com/sites/forbescommunicationscouncil/2019/07/05/how-to-be-strategic-about-strategic-planning/ | How To Be Strategic About Strategic Planning | How To Be Strategic About Strategic Planning
A professional service firm is hired for its strategic insight on a business challenge, whether it’s a law firm being asked to guide a client on litigation or a consulting firm advising how to bring together two corporate cultures after a merger. These firms of advisors are... |
44a76c487028911215e468b3b25bd4a2 | https://www.forbes.com/sites/forbescommunicationscouncil/2019/08/02/the-future-of-software-product-marketing-isnt-in-software-or-marketing/ | The Future Of Software Product Marketing Isn't In Software Or Marketing | The Future Of Software Product Marketing Isn't In Software Or Marketing
Take a moment and Google "product marketing." What you’ll find are endless blog posts and articles all trying to explain what exactly product marketing is, and it’s not hard to see why.
At best, product marketing’s fit within an organization can be... |
2dfea2bae84e8881b7157e5c13e343ec | https://www.forbes.com/sites/forbescommunicationscouncil/2019/08/21/14-ways-to-shift-your-marketing-strategy-in-the-world-of-online-retail/ | 14 Ways To Shift Your Marketing Strategy In The World Of Online Retail | 14 Ways To Shift Your Marketing Strategy In The World Of Online Retail
Brick-and-mortar has slowly declined over the years, with more retailers moving to digital spaces. These changes require new marketing strategies to target consumers and adapt to their online and mobile shopping habits.
Business owners, especially t... |
14254f645992834eaeb0133719b549d1 | https://www.forbes.com/sites/forbescommunicationscouncil/2019/08/21/four-priorities-for-your-first-100-days-as-a-digital-intrapreneur/ | Four Priorities For Your First 100 Days As A Digital Intrapreneur | Four Priorities For Your First 100 Days As A Digital Intrapreneur
We’ve talked about
the elements necessary
for successful digital intrapreneurship
. Now it’s time for concrete action. If your organization is looking to jump-start a digital initiative, these 100 days could serve as a rallying cry.
Or maybe you’re comin... |
73a4924024bd9f913ba3b8a5b5f6eadf | https://www.forbes.com/sites/forbescommunicationscouncil/2019/08/28/build-trust-with-consumers-through-social-media-strategy/ | Build Trust With Consumers Through Social Media Strategy | Build Trust With Consumers Through Social Media Strategy
In today’s social media landscape, there is chatter, and it is often difficult to break through the noise.
Year after year, my team and I here at TWIO Brand have built social media strategies that help brands go from average to trusted. We take consumers on a R.I... |
4c7fe439f12fea20a8788c27e3303668 | https://www.forbes.com/sites/forbescommunicationscouncil/2019/09/04/the-chief-growth-officer-the-evolution-of-the-marketing-head/ | The Chief Growth Officer: The Evolution Of The Marketing Head | The Chief Growth Officer: The Evolution Of The Marketing Head
Something’s happening in the hallowed halls of the C-suite and boardrooms. There’s a growing realization that marketing isn’t just about “making things pretty” and “supporting the sales process.” Rather, business leaders are starting to see marketing as a ca... |
7be33636d9c73744be41c8e2a03322a1 | https://www.forbes.com/sites/forbescommunicationscouncil/2019/09/06/growth-and-marketing-hacks-for-cannabis-brands-part-1/ | Growth And Marketing Hacks For Cannabis Brands, Part 1 | Growth And Marketing Hacks For Cannabis Brands, Part 1
At my company, we explore and reveal the best marijuana business models and broker the sale of cannabis businesses. I speak with a lot of people along the entire supply chain and I would like to reveal some of what I’ve learned.
In this series, I will share the str... |
658d77316539f14d7f71608b3fabc335 | https://www.forbes.com/sites/forbescommunicationscouncil/2019/09/09/seven-best-practices-for-restaurant-marketing/ | Seven Best Practices For Restaurant Marketing | Seven Best Practices For Restaurant Marketing
There are more than one million restaurants in the United States, according to data from the National Restaurant Association. With that much potential competition, how do you cut through the noise?
Marketing for your restaurant can come in all shapes and sizes, from the app... |
789e7820dfdba1560ca604973cdb81e1 | https://www.forbes.com/sites/forbescommunicationscouncil/2019/09/18/marketers-should-consider-breaking-these-four-unwritten-rules-of-b2b-branding/ | Marketers Should Consider Breaking These Four Unwritten Rules Of B2B Branding | Marketers Should Consider Breaking These Four Unwritten Rules Of B2B Branding
Business-to-business branding has a bad reputation. And for good reason.
Over the years, business-to-business (B2B) marketers adopted a set of unwritten rules, which most companies abide by without giving them a second thought. The result? A ... |
40ca1757943cc2304ad57e8785bba552 | https://www.forbes.com/sites/forbescommunicationscouncil/2019/09/18/seven-customer-retention-strategies-that-drive-growth-for-mobile-apps/ | Seven Customer Retention Strategies That Drive Growth For Mobile Apps | Seven Customer Retention Strategies That Drive Growth For Mobile Apps
The key to mobile app success is retention, not acquisition. While initial downloads are impressive, to grow, brands need users to continue to uhe keyse their apps.
While the concept is easy to understand, I find that a company’s original instinct is... |
a4a8302f0bdaad9d9a48a1622934439c | https://www.forbes.com/sites/forbescommunicationscouncil/2019/09/30/where-is-product-marketing-or-portfolio-messaging-in-your-organization/ | Where Is Product Marketing (Or Portfolio Messaging) In Your Organization? | Where Is Product Marketing (Or Portfolio Messaging) In Your Organization?
In recent years, product marketing has shifted focus from product to portfolio (product, industry and solutions). With a wide range of roles and responsibilities, when I ask other teams what product marketing management (PMM) does, I get a unique... |
2e425fa748ff744376f989ad92e02ca1 | https://www.forbes.com/sites/forbescommunicationscouncil/2019/10/01/the-brand-pr-relationship-is-evolving-and-the-industry-needs-to-adjust/ | The Brand-PR Relationship Is Evolving, And The Industry Needs To Adjust | The Brand-PR Relationship Is Evolving, And The Industry Needs To Adjust
I’ve hired and worked with more than a handful of public relations agencies over the past 15 years.
I fired them all within a year or so.
It’s not that they were bad. Quite the opposite. They all came highly recommended. Some of the best in the ind... |
49cc9c2367e9f8acf23eefb6437acdb4 | https://www.forbes.com/sites/forbescommunicationscouncil/2019/10/17/why-chatbots-should-be-part-of-your-crisis-communications-plan/ | Why Chatbots Should Be Part Of Your Crisis Communications Plan | Why Chatbots Should Be Part Of Your Crisis Communications Plan
Back in 1966, the first chatbot, Eliza, was created by Joseph Weizenbaum at MIT. Eliza operated very simply and ran scripts imitating a therapist. Users would input words to Eliza's system and Eliza would use those words to choose a prescripted response.
Wh... |
4cfc1bacc06edad02c80de7cc15e7087 | https://www.forbes.com/sites/forbescommunicationscouncil/2019/10/17/why-marketers-make-great-customer-success-managers/ | Why Marketers Make Great Customer Success Managers | Why Marketers Make Great Customer Success Managers
At Salesforce, we’ve built a business around helping our customers find success. This is based on a simple principle: If we don’t have successful customers, we can’t have a successful business. We’ve integrated this principle into our very structure, establishing the S... |
894d0ed9adab225025ba7fd214045681 | https://www.forbes.com/sites/forbescommunicationscouncil/2019/10/21/13-effective-techniques-for-writing-catchier-more-memorable-copy/ | 13 Effective Techniques For Writing Catchier, More Memorable Copy | 13 Effective Techniques For Writing Catchier, More Memorable Copy
Brand writers need their copy to connect with their audience. To do this, their message has to be clear, concise and most importantly, entertaining. The audience for a brand's message is bombarded with so many competing images and words that a writer nee... |
58a18be48eddb1d400850b1b8e201e9e | https://www.forbes.com/sites/forbescommunicationscouncil/2019/10/22/why-branding-should-be-your-smbs-competitive-advantage/ | Why Branding Should Be Your SMB's Competitive Advantage | Why Branding Should Be Your SMB's Competitive Advantage
Want a simple and straightforward way to beat the competition in your local market? Easy. Start investing in brand marketing for your business.
It doesn’t matter if you're a dentist, lawyer or plumber. Chances are, you're like most local service businesses — you'r... |
440ed991268aaeecf9489bd138a7dbfd | https://www.forbes.com/sites/forbescommunicationscouncil/2019/10/28/including-women-on-your-board-of-directors-creates-a-mix-of-thinkers-for-the-digital-age/ | Including Women On Your Board Of Directors Creates A Mix Of Thinkers For The Digital Age | Including Women On Your Board Of Directors Creates A Mix Of Thinkers For The Digital Age
Boards of directors — for corporate enterprises, charitable organizations, professional societies — play extremely important and responsible oversight roles. The way I see it, they are positions women should aspire to as they provi... |
15d2a8365cb2ed0f70646cdbdfa0ef43 | https://www.forbes.com/sites/forbescommunicationscouncil/2019/10/28/where-to-begin-when-communicating-with-your-employees-during-emergencies/ | Where To Begin When Communicating With Your Employees During Emergencies | Where To Begin When Communicating With Your Employees During Emergencies
Natural disasters. Lockdowns. National emergencies. Disease outbreaks.
Given the constant barrage of ominous and threatening headlines as of late, it begs the question: What role, if any, does a company play in communicating with employees during ... |
08dce7a95b05e0ff5208535ffa97fbf6 | https://www.forbes.com/sites/forbescommunicationscouncil/2019/10/31/improve-the-ux-of-your-companys-website-in-three-ways/ | Improve The UX Of Your Company's Website In Three Ways | Improve The UX Of Your Company's Website In Three Ways
If you ask me, there’s no better way to grow your business than by harnessing the power of digital marketing. Most online advertising strategies and campaigns share the following objectives:
• Increase brand awareness.
• Acquire new prospects.
• Capture interests a... |
265e22567e2fd1e3ec5e8f4712e59346 | https://www.forbes.com/sites/forbescommunicationscouncil/2019/10/31/the-future-of-tv-and-video-and-what-it-means-for-advertisers/ | The Future Of TV And Video, And What It Means For Advertisers | The Future Of TV And Video, And What It Means For Advertisers
There’s no question that TV looks different today than it did a decade ago. Streaming services like Netflix and Hulu have become staples in many of our homes, and more viewers than ever tune into these over-the-top (OTT) platforms instead of live broadcast T... |
f48cae8338a12ee4766ab4bce79b2639 | https://www.forbes.com/sites/forbescommunicationscouncil/2019/11/04/keys-to-using-ar-filters-to-engage-with-your-instagram-audience/ | Keys To Using AR Filters To Engage With Your Instagram Audience | Keys To Using AR Filters To Engage With Your Instagram Audience
When it comes to connecting with consumers on social, based on my experience, Instagram reigns supreme. In fact, about 80% of users follow at least one brand, according to data collected by the company.
But as brands know, Instagram isn’t a set-it-and-forg... |
63b25c354e4c731ca90a5f88fa0ac405 | https://www.forbes.com/sites/forbescommunicationscouncil/2019/11/14/four-tips-to-make-the-most-of-your-marketing-agency/ | Four Tips To Make The Most Of Your Marketing Agency | Four Tips To Make The Most Of Your Marketing Agency
We’ve all been there. You’ve identified a new project that your team needs to take on, but you have no internal resources to get it done. Maybe it’s time to turn to an agency for help.
When done right, I’ve found that partnering with a marketing agency can provide rap... |
3a9734ab34df4d73441befffda11b737 | https://www.forbes.com/sites/forbescommunicationscouncil/2019/11/20/the-importance-of-creating-a-digitally-cultured-workplace/ | The Importance Of Creating A Digitally Cultured Workplace | The Importance Of Creating A Digitally Cultured Workplace
I’ve given you a roadmap to success as an intrapreneur and gone over what initiatives to focus on in your first 100 days. Lastly, I want to talk about the importance of cultivating a company culture that supports a digital-first approach.
At this point, you shou... |
91e701a78224e46de1be63d232641475 | https://www.forbes.com/sites/forbescommunicationscouncil/2019/11/25/13-foolproof-copywriting-tricks-to-drive-sales/ | 13 Foolproof Copywriting Tricks To Drive Sales | 13 Foolproof Copywriting Tricks To Drive Sales
Good copywriting can not only help a company define its own identity and convey its core message to its target audience, it can also educate potential and existing customers and ultimately drive sales by persuading people to buy.
But good copywriting is not as easy to acco... |
0ec35d08384bb604d400cb982aa24f97 | https://www.forbes.com/sites/forbescommunicationscouncil/2019/11/26/seven-b2b-demand-generation-trends-to-fuel-your-2020-marketing-strategy/ | Seven B2B Demand Generation Trends To Fuel Your 2020 Marketing Strategy | Seven B2B Demand Generation Trends To Fuel Your 2020 Marketing Strategy
At the beginning of this year, I predicted several business-to-business (B2B) marketing trends for 2019; as we wrap up the year, I wanted to share where I see the biggest opportunities for B2B marketers in 2020. Clairvoyance aside, the following co... |
0962209036400f0abf2178e03c48c850 | https://www.forbes.com/sites/forbescommunicationscouncil/2019/12/05/eight-ways-to-boost-your-event-attendance/ | Eight Ways To Boost Your Event Attendance | Eight Ways To Boost Your Event Attendance
If you’re responsible for running or promoting events, you know securing attendance is key to success. But what can you do to promote your event if you have a small staff or limited budget? Here are my best recommendations based on my own experience running national and regiona... |
af0d57cad7f00144ec4b7b70dec50742 | https://www.forbes.com/sites/forbescommunicationscouncil/2019/12/11/why-arent-your-customers-listening-to-you/ | Why Aren't Your Customers Listening To You? | Why Aren't Your Customers Listening To You?
"Why are my customers not listening to me?" asks the brand marketer.
Well, who are your customers and what are you trying to tell them?
Expanding on the second principle in my R.I.D.E. philosophy, let's take a look at how to take a brand from average to trusted through digita... |
de1ecbbe416d2323840bb6be81943bad | https://www.forbes.com/sites/forbescommunicationscouncil/2019/12/18/15-big-benefits-of-working-with-microinfluencers-and-how-to-engage-them/ | 15 Big Benefits Of Working With Microinfluencers (And How To Engage Them) | 15 Big Benefits Of Working With Microinfluencers (And How To Engage Them)
Microinfluencers are a great way to connect with a highly niche audience. These social media leaders have smaller, but very highly-engaged followings. When you identify the right ones, you can hire them to promote your business or product -- ofte... |
93dfe8fb2286eb59a167cadbb69b1af7 | https://www.forbes.com/sites/forbescommunicationscouncil/2020/01/02/persuading-customers-to-take-action-14-useful-tips/ | Persuading Customers To Take Action: 14 Useful Tips | Persuading Customers To Take Action: 14 Useful Tips
A company only closes a deal after the customer buys their product. One of the most critical parts of any marketing material is the call to action. Whether it's a video, audio or an article online, calls to action provide a point of contact where the business attempts... |
1946c13d12669672c9c8d27f65576e13 | https://www.forbes.com/sites/forbescommunicationscouncil/2020/01/07/15-fun-elements-to-include-in-a-personalized-marketing-campaign-and-why-they-work/ | 15 Fun Elements To Include In A Personalized Marketing Campaign (And Why They Work) | 15 Fun Elements To Include In A Personalized Marketing Campaign (And Why They Work)
When you think of a personalized marketing campaign, the word "fun" doesn't typically feature in the consideration. However, fun elements of personalized marketing have resulted in ads that were both successful and memorable.
Most custo... |
109c02f2ca6a0280bb12a9e518ad87f5 | https://www.forbes.com/sites/forbescommunicationscouncil/2020/01/07/what-we-can-learn-from-the-chinese-influencer-ecosystem/ | What We Can Learn From The Chinese Influencer Ecosystem | What We Can Learn From The Chinese Influencer Ecosystem
PHOTO Getty
When we look at influencer marketing trends, innovations and future directions, we have to look east to China. After all, the Chinese market has over 800 million active internet users (subscription required), with its e-commerce economy forecasted to r... |
51c300447850a85993c6b8cdb4f2cf57 | https://www.forbes.com/sites/forbescommunicationscouncil/2020/01/15/15-ways-a-growing-business-can-retain-engagement-with-its-customer-base/ | 15 Ways A Growing Business Can Retain Engagement With Its Customer Base | 15 Ways A Growing Business Can Retain Engagement With Its Customer Base
One of the most significant challenges of growing a business is keeping its initial customer base satisfied. When a company is small and has a limited customer base, it's easy to talk directly with consumers and get a feel for their wants and needs... |
5a1879d705286f3f008e0674c830d139 | https://www.forbes.com/sites/forbescommunicationscouncil/2020/01/16/how-to-encourage-workplace-empathy-without-crossing-individual-boundaries-15-proven-strategies/ | How To Encourage Workplace Empathy Without Crossing Individual Boundaries: 15 Proven Strategies | How To Encourage Workplace Empathy Without Crossing Individual Boundaries: 15 Proven Strategies
Soft skills such as empathy toward one's fellows seem to be a highly overlooked portion of the hiring process. In today's workplace, there are few individuals that consider being empathetic toward others as in many situation... |
8ee4ba05b14f68749db7c753d2dab94a | https://www.forbes.com/sites/forbescommunicationscouncil/2020/01/29/12-effective-methods-to-create-compromise-in-customer-communication/?sh=7797074d1096 | 12 Effective Methods To Create Compromise In Customer Communication | 12 Effective Methods To Create Compromise In Customer Communication
There can sometimes be a big gap between what a customer wants to hear and what they need to hear. As a business, marrying the two ideals is essential to effective communication and making sure clients have clear expectations and an understanding of se... |
b8192446750374c41da5f434e7499189 | https://www.forbes.com/sites/forbescommunicationscouncil/2020/02/03/employing-mobile-devices-to-improve-healthcare-communications-and-the-quality-of-patient-care/ | Employing Mobile Devices To Improve Healthcare Communications And The Quality Of Patient Care | Employing Mobile Devices To Improve Healthcare Communications And The Quality Of Patient Care
Photo: Getty
Mobile technologies have dramatically enhanced our lives over the last few decades. They have expanded the reach and speed of communications while giving us 24/7 access to a wealth of content so we can communicate... |
0aa863e9f5a1a1163f9bade79512db8c | https://www.forbes.com/sites/forbescommunicationscouncil/2020/02/03/rebooting-product-lifecycle-management-for-a-circular-economy/ | Rebooting Product Lifecycle Management For A Circular Economy | Rebooting Product Lifecycle Management For A Circular Economy
Photo: Getty
Product lifecycle management needs a reboot. Growing concerns about sustainability, combined with recent technology advances, have driven the need to redefine product lifecycle management (PLM).
For manufacturers, product design has traditionall... |
3526e2e00b8a31b5b5649d87b01fed93 | https://www.forbes.com/sites/forbescommunicationscouncil/2020/02/11/the-ins-and-outs-of-promoting-your-next-event-marketing-opportunity/ | The Ins And Outs Of Promoting Your Next Event Marketing Opportunity | The Ins And Outs Of Promoting Your Next Event Marketing Opportunity
Photo: Getty
The value of human interaction is more important than ever, in my opinion, and this is especially true for marketing.
Event marketing is a unique tool to promote a product or brand while ensuring lasting impressions on customers and attend... |
c03bd4cd72c7213c52c9e5e3fbfa35fd | https://www.forbes.com/sites/forbescommunicationscouncil/2020/02/18/why-social-influence-matters-for-food-and-beverage-brands/ | Why Social Influence Matters For Food And Beverage Brands | Why Social Influence Matters For Food And Beverage Brands
Photo: Getty
If we type #food in the Instagram search bar, it will show countless hits, not to mention #foodie or other related hashtags. But why are culinary topics so popular on social media platforms?
To understand this, we need to dig deeper into the psychol... |
e7b470463806f15b6d35a6fbc2641e76 | https://www.forbes.com/sites/forbescommunicationscouncil/2020/02/19/get-ready-for-these-five-upcoming-communications-industry-trends/ | Get Ready For These Five Upcoming Communications Industry Trends | Get Ready For These Five Upcoming Communications Industry Trends
To say that the communications field changes quickly is an understatement. New social networks, technologies and best practices are emerging constantly, and what works today may be old news in short order.
As a professional in this rapidly evolving indust... |
c19d8d6e31aafd61026428c020a6c5a5 | https://www.forbes.com/sites/forbescommunicationscouncil/2020/02/21/the-style-guides-style-guide-things-to-consider-when-crafting-copy-conventions/ | The Style Guide's Style Guide: Things To Consider When Crafting Copy Conventions | The Style Guide's Style Guide: Things To Consider When Crafting Copy Conventions
Photo: Getty
Here’s the thing with copywriters: In a world overrun by the Type A, left-brainer, Silicon Valley coders and human resources pros keeping tabs on workplace protocol or timesheet management, we in the business of spinning the c... |
b921e8276fd8aed37cfca74b624ccbef | https://www.forbes.com/sites/forbescommunicationscouncil/2020/02/27/why-celebrities-are-texting-their-fans-and-what-businesses-can-learn/ | Why Celebrities Are Texting Their Fans, And What Businesses Can Learn | Why Celebrities Are Texting Their Fans, And What Businesses Can Learn
Photo: Getty
For a long time, social media has proven to be an effective marketing channel for celebrities. Whether they’re announcing concerts or just trying to stay relevant, posting on social gives them direct access to their fans.
Take Cristiano ... |
81e84462961cad8d90fc8b8ff7f5ea68 | https://www.forbes.com/sites/forbescommunicationscouncil/2020/02/28/how-to-encourage-and-leverage-employee-reflection-and-why-it-matters/ | How To Encourage And Leverage Employee Reflection (And Why It Matters) | How To Encourage And Leverage Employee Reflection (And Why It Matters)
Fiction writer Mark Twain offered the tongue-in-cheek observation that if you ever find yourself on the side of the majority, you ought to take time to stop and reflect. Employee reflection is a particular case where their thoughts on leadership, bo... |
ee47140351aafd406d7a32e988a1258f | https://www.forbes.com/sites/forbescommunicationscouncil/2020/03/03/the-benefits-of-launching-a-direct-to-consumer-brand-in-2020/ | The Benefits Of Launching A Direct-To-Consumer Brand In 2020 | The Benefits Of Launching A Direct-To-Consumer Brand In 2020
Photo: Getty
The large production runs required by retailers, coupled with long lead times and impatient investors, are causing many entrepreneurs to second guess today’s saturated retail environment.
The high startup costs and low margin of error make sellin... |
36c358725d7752973b1dcccfa1e9191a | https://www.forbes.com/sites/forbescommunicationscouncil/2020/03/06/building-customer-trust-13-key-considerations/ | Building Customer Trust: 13 Key Considerations | Building Customer Trust: 13 Key Considerations
One of the things that stands out in building trust is that when you make a promise, you should always seek to keep it. This statement holds true, regardless of whether it refers to an individual or a brand.
In the case of businesses, building customer trust is part of cul... |
e2352d5ce35e4c9869161ad7c9e2891e | https://www.forbes.com/sites/forbescommunicationscouncil/2020/03/10/eight-effective-approaches-to-rectifying-social-media-snafus/ | Eight Effective Approaches To Rectifying Social Media Snafus | Eight Effective Approaches To Rectifying Social Media Snafus
With sensitivity about social and cultural issues at an all-time high, making mistakes on social media can have wide-reaching consequences. Dealing with social media problems like these requires knowing what the challenge entails and decisively offering a sol... |
bd326b970f585d672accf97bbd019829 | https://www.forbes.com/sites/forbescommunicationscouncil/2020/03/23/help-others-see-the-roi-for-marketing/ | Help Others See The ROI For Marketing | Help Others See The ROI For Marketing
Photo: Getty
It’s easy to see the value marketing provides when you work in marketing, but it can be a lot harder for others to see the true value of marketing. Marketing feeds into your sales process significantly by generating leads, growing brand awareness and nurturing industry... |
aaa7513665ed9953eb4ed95ac657bd9c | https://www.forbes.com/sites/forbescommunicationscouncil/2020/03/24/the-power-of-consumer-collaboration/ | The Power Of Consumer Collaboration | The Power Of Consumer Collaboration
Photo: Getty
CMOs today often find that resources (e.g., budget, personnel) are being squeezed, yet they are expected to do more with less. But imagine if you could share the marketing workload with your consumers.
In the case of fast-moving consumer goods (FMCG), marketers have a po... |
e5817eef51010460299c28292c72ec16 | https://www.forbes.com/sites/forbescommunicationscouncil/2020/03/27/benefits-of-podcasting-for-small-businesses-and-how-to-get-started/ | Benefits Of Podcasting For Small Businesses And How To Get Started | Benefits Of Podcasting For Small Businesses And How To Get Started
Photo: Getty
While podcasting isn't a new phenomenon, it appears that more and more people are riding the wave. A quick browse on any streaming service will reveal a magnitude of shows that are hosted by celebrities and global brands. Whether you like c... |
95633eb7b5895c8135818a7279301fe9 | https://www.forbes.com/sites/forbescommunicationscouncil/2020/03/30/the-implications-of-video-communication-in-the-digital-dating-world/ | The Implications Of Video Communication In The Digital Dating World | The Implications Of Video Communication In The Digital Dating World
Photo: Getty
In this era of digital-first communications, courtship has evolved. It started years ago when companies such as Match and eHarmony laid the groundwork with digital profiles, personality tests and chat features. This led to happily ever-aft... |
fb370dcc4b9b23ad86ffce24cdadcdce | https://www.forbes.com/sites/forbescommunicationscouncil/2020/03/31/10-benefits-of-working-with-microinfluencers/ | 10 Benefits Of Working With Microinfluencers | 10 Benefits Of Working With Microinfluencers
Businesses around the world have realized how important it is to get their products in front of the right audience. One of the ways they've decided to do this is by using influencers that have a massive following. However, influencers can be extremely expensive to work with,... |
919cd6da3fad3b55e49378696bed8ad7 | https://www.forbes.com/sites/forbescommunicationscouncil/2020/03/31/why-cause-marketing-matters-more-now-than-ever-before/ | Why Cause Marketing Matters More Now Than Ever Before | Why Cause Marketing Matters More Now Than Ever Before
Photo: Getty
When done right, cause marketing that takes a stand on social issues can dramatically increase a brand’s appeal. According to recent research, 81% of consumers say brands must earn their trust and 66% think brands should take a stand on social and polit... |
4e97e6e5cdbd28aeabdc9467060f4fef | https://www.forbes.com/sites/forbescommunicationscouncil/2020/04/06/future-proofing-business-profitability-amid-a-pandemic/ | Future-Proofing Business Profitability Amid A Crisis | Future-Proofing Business Profitability Amid A Crisis
Photo: Getty
Many business owners have spent time developing a financial plan that includes projected monthly, quarterly and annual profits. As the world closely monitors the coronavirus and subsequent COVID-19 outbreak, many business owners are feeling the financial... |
a270098cf15890e010137fc9d3f0368d | https://www.forbes.com/sites/forbescommunicationscouncil/2020/04/07/six-email-marketing-strategies-for-home-care-agencies/ | Six Email Marketing Strategies For Home Care Agencies | Six Email Marketing Strategies For Home Care Agencies
Photo: Getty
Email is one of the oldest forms of internet communication. That’s exactly why you shouldn’t overlook it as one of the most effective marketing tools in your toolkit. If your current email marketing campaign isn’t as successful as you’d like it to be, i... |
1e2db1844bb50a2a4adc8c7a8c8b1db5 | https://www.forbes.com/sites/forbescommunicationscouncil/2020/04/17/approaching-email-marketing-during-a-public-crisis/ | Approaching Email Marketing During A Public Crisis | Approaching Email Marketing During A Public Crisis
Photo: Getty
For any company, communications and marketing during a crisis (whether it’s an international or national emergency or something more localized) can be tremendously challenging across a range of areas. In times of crisis, many of the normal email best pract... |
a16f6b0123bb28bbd967d93bcf882e6f | https://www.forbes.com/sites/forbescommunicationscouncil/2020/04/22/transforming-messages-to-deliver-customer-value/ | Transforming Messages To Deliver Customer Value | Transforming Messages To Deliver Customer Value
Photo: Getty
Customer service is quickly taking center stage as COVID-19 and the resulting economic impacts affect operations across a variety of industries. Customers are clamoring for sold-out supplies, wondering when they’ll receive their orders and growing increasingl... |
7b388284f80970ac4a9b540c763b186d | https://www.forbes.com/sites/forbescommunicationscouncil/2020/04/27/seven-creative-things-to-do-when-your-marketing-budget-is-cut/ | Seven Creative Things To Do When Your Marketing Budget Is Cut | Seven Creative Things To Do When Your Marketing Budget Is Cut
Photo: Getty
There are many situations that could lead to company budget cuts. A company’s marketing spend is often one of the first areas to get reduced when times are tough. However, decreasing spending may not always be the right thing to do. In fact, Har... |
3ab9fbfaba5cb5bbf85fdc9c1faf035b | https://www.forbes.com/sites/forbescommunicationscouncil/2020/04/29/lead-the-charge-on-the-cleaning-and-management-of-mobile-computing-devices/ | Lead The Charge On The Cleaning And Management Of Mobile Computing Devices | Lead The Charge On The Cleaning And Management Of Mobile Computing Devices
Photo: Getty
How often are the different technology devices your employees and customers touch throughout the day cleaned or wiped down? Considering the astonishing number of germs that live on our personal smartphones, tablets and laptops, one ... |
3551c9ffc225eb61952a76ca2cd6e128 | https://www.forbes.com/sites/forbescommunicationscouncil/2020/04/30/consumer-trust-is-the-currency-of-business-now-more-than-ever/ | Consumer Trust Is The Currency Of Business -- Now More Than Ever | Consumer Trust Is The Currency Of Business -- Now More Than Ever
Photo: Getty
In 2019, consumer trust in brands reached a new low. In the wake of events like Facebook’s involvement in the Cambridge Analytica scandal, many consumers felt companies didn’t operate with their best interests in mind and agreed that trust ... |
5a117eff918edda76eab24c2c7595222 | https://www.forbes.com/sites/forbescommunicationscouncil/2020/05/12/seven-types-of-email-subject-lines-to-boost-your-open-rate/ | Seven Types Of Email Subject Lines To Boost Your Open Rate | Seven Types Of Email Subject Lines To Boost Your Open Rate
Photo: Getty
Emails are a powerful marketing tool and a universal way to get in touch with your audience for any purpose: to share useful content or company news, announce a sale or new product arrival, communicate about an order, and more.
In today’s world of ... |
0e09f189abbd2ded90470bad242f2c06 | https://www.forbes.com/sites/forbescommunicationscouncil/2020/05/27/how-to-encourage-teams-to-share-creative-marketing-ideas-16-expert-tips/ | How To Encourage Teams To Share Creative Marketing Ideas: 16 Expert Tips | How To Encourage Teams To Share Creative Marketing Ideas: 16 Expert Tips
Marketing departments live and die on the quality of their innovation, in an industry where businesses can’t sit on their laurels for too long. Innovative change is needed constantly, and innovation relies heavily on solid insight and thorough inp... |
41ea8065ad395f4281eeead430df7371 | https://www.forbes.com/sites/forbescommunicationscouncil/2020/05/27/your-guide-to-running-facebook-ad-campaigns-like-a-pro-in-2020/ | Your Guide To Running Facebook Ad Campaigns Like A Pro In 2020 | Your Guide To Running Facebook Ad Campaigns Like A Pro In 2020
Photo: Pexels
Facebook reported over 2.5 billion monthly active users in December 2019 — that's nearly one-third of the entire world's population. This makes it an invaluable resource for entrepreneurs and business owners looking to cast a wide net with the... |
880acec64da43b138ecb6d57251a3fda | https://www.forbes.com/sites/forbescommunicationscouncil/2020/05/28/staying-ahead-of-the-curve-to-avoid-online-event-fatigue/ | Staying Ahead Of The Curve To Avoid Online Event Fatigue | Staying Ahead Of The Curve To Avoid Online Event Fatigue
Photo: Getty
We are facing a "new normal," one that involves new working environments, physical and social distancing and a lot of uncertainty. Today, in-person conferences and events feel like a distant memory and while many have postponed or outright canceled, ... |
989442139eb366d1e832bf02d7217ac0 | https://www.forbes.com/sites/forbescommunicationscouncil/2020/06/01/boost-your-content-marketing-success-with-a-data-driven-strategy/ | Boost Your Content Marketing Success With A Data-Driven Strategy | Boost Your Content Marketing Success With A Data-Driven Strategy
Photo: Getty
There is no secret formula for content marketing. Why? Because each company, industry and person is unique. These complex variables make it difficult to give a one-size-fits-all approach to any marketing strategy. The best way to combat this ... |
593b74ca6ee7c0ef89f50903c2d99d1a | https://www.forbes.com/sites/forbescommunicationscouncil/2020/06/05/12-ways-automated-deliveries-can-impact-the-business-world/ | 12 Ways Automated Deliveries Can Impact The Business World | 12 Ways Automated Deliveries Can Impact The Business World
The coronavirus pandemic has seen many businesses shift their focus from in-person retail to automated delivery systems. While development in the field already shows some promise, automatic delivery systems have come into their own during this situation.
The ne... |
f8a3952418f604090afe02babf50750f | https://www.forbes.com/sites/forbescommunicationscouncil/2020/06/09/as-technology-use-increases-so-do-vulnerabilities-six-steps-toward-security/ | As Technology Use Increases, So Do Vulnerabilities: Six Steps Toward Security | As Technology Use Increases, So Do Vulnerabilities: Six Steps Toward Security
Chief Marketing Officer, Zebra Technologies www.zebra.com.
According to a 2018 prediction made by Juniper Research, “the total number of connected IoT (internet of things) sensors and devices is set to exceed 50 billion by 2022.” I suspect th... |
b08340e9adeec2c4f15fa0bebb5586a1 | https://www.forbes.com/sites/forbescommunicationscouncil/2020/06/15/with-googles-updates-come-impacts-how-to-maintain-your-websites-performance/ | With Google's Updates Come Impacts: How To Maintain Your Website's Performance | With Google's Updates Come Impacts: How To Maintain Your Website's Performance
Amine is a tech entrepreneur and writer. He is currently the CMO at Regal Assets and CEO at IronMonk Solutions.
Website traffic naturally ebbs and flows. If you’re a webmaster or website owner, chances are you’ve noticed a general range with... |
aa8688a05ccee493b02e995612959ecb | https://www.forbes.com/sites/forbescommunicationscouncil/2020/06/18/are-virtual-events-a-passing-fad-or-here-to-stay/?sh=562111e35dcd | Are Virtual Events A Passing Fad Or Here To Stay? | Are Virtual Events A Passing Fad Or Here To Stay?
Head of Marketing at All American Entertainment, the leading full-service speakers bureau that exclusively represents event organizers.
Our event industry has not seen such a profound and impactful strategic shift since the early days following 9/11. In those days, we c... |
c2bd8713e60a463cce7449d90c8f9488 | https://www.forbes.com/sites/forbescommunicationscouncil/2020/06/30/13-things-communications-executives-need-to-do-to-remain-relevant/ | 13 Things Communications Executives Need To Do To Remain Relevant | 13 Things Communications Executives Need To Do To Remain Relevant
Communications executives are well-positioned to understand the growth and development of a company. However, if a communications executive isn't careful, they might find themselves unaware of what's happening right in front of them. In this industry, th... |
e67fded2cdf4c6551480b14ed2c4adbe | https://www.forbes.com/sites/forbescommunicationscouncil/2020/07/01/surpassing-transactional-marketing-evolving-from-b2b-or-b2c-to-h2h/ | Surpassing Transactional Marketing: Evolving From B2B Or B2C To H2H | Surpassing Transactional Marketing: Evolving From B2B Or B2C To H2H
CMO, The 20. There are two consistent elements of work which bring me great joy: building relationships and making things grow.
How you define your marketing campaign strategy impacts how you implement it. It can be easy to split your campaign into bus... |
b10f52a9ff6131efb766b02c1df68196 | https://www.forbes.com/sites/forbescommunicationscouncil/2020/07/07/tips-for-pr-professionals-to-navigate-the-virtual-event-landscape/ | Tips For PR Professionals To Navigate The Virtual Event Landscape | Tips For PR Professionals To Navigate The Virtual Event Landscape
Ben Chodor is President of Intrado Digital Media.
The global events industry has been forever impacted. As of March, it was estimated that the economic impact of major event cancellations surpassed $1.1 billion — and that number has steadily grown since.... |
4691e1b1fd46073a165535945be5c772 | https://www.forbes.com/sites/forbescommunicationscouncil/2020/07/08/what-technology-giants-can-teach-us-about-business-continuity-during-a-crisis/?sh=3a5f449d7722 | What Technology Giants Can Teach Us About Business Continuity During A Crisis | What Technology Giants Can Teach Us About Business Continuity During A Crisis
Alon Ghelber is CMO at Revuze; an AI StartUp analyzing customer reviews & delivering product insights to optimize decision-making.
As the world continues to grapple with the health and economic crises caused by Covid-19, small businesses aren... |
e548a67f901047daebcf3ebc4b34b6eb | https://www.forbes.com/sites/forbescommunicationscouncil/2020/07/14/chief-market-officers-own-your-role-and-win/ | Chief Market Officers: Own Your Role And Win | Chief Market Officers: Own Your Role And Win
CMO of 6sense, generating and closing more opportunities with AI insights & orchestration.
Woman-in-the-mirror moments are uncomfortable. I had a big one when, after an eye-opening retreat with women chief marketing officers (CMOs), I dug into how I spent my time as 6sense’s... |
f16308b35b83c0eb50853c4f6a3bed03 | https://www.forbes.com/sites/forbescommunicationscouncil/2020/07/21/five-b2b-saas-marketing-tactics-that-most-organizations-overlook/ | Five B2B SaaS Marketing Tactics That Most Organizations Overlook | Five B2B SaaS Marketing Tactics That Most Organizations Overlook
Digital marketing consultant at Market 8, specializing in search engine optimization. He is mainly focused on the SaaS industry.
Growth-minded SaaS companies need to find strategic ways to stand out online. And while it seems like many marketers tout “the... |
67e0cacc003d7d1ec67d7867ccd75f1e | https://www.forbes.com/sites/forbescommunicationscouncil/2020/07/24/is-smaller-better-in-influencer-marketing/ | Is Smaller Better In Influencer Marketing? | Is Smaller Better In Influencer Marketing?
Managing Director at TERRITORY Influence, the leading full service influencer marketing agency in Europe and North America
getty
Influencer marketing is very much in vogue right now. Brands all over the world are starting to include it in their marketing mix; however, many mar... |
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