id
stringlengths
32
32
url
stringlengths
31
1.58k
title
stringlengths
0
1.02k
contents
stringlengths
92
1.17M
aa000f6c2a8bb89b0ca5a89b6a7eaf3a
https://www.forbes.com/sites/forbescommunicationscouncil/2020/07/29/be-your-own-true-self-diversity-equity-and-inclusion-in-the-workplace/?sh=22e914d42484
Be Your Own True Self: Diversity, Equity And Inclusion In The Workplace
Be Your Own True Self: Diversity, Equity And Inclusion In The Workplace Div has led product marketing in startups and Fortune 500 technology companies and loves to share her PMM and leadership experiences. getty I pledge to not let materialistic things define me. I pledge to find inner beauty and not let my instinct cr...
ef3608c29f5d40fe158a4bb9e499ac51
https://www.forbes.com/sites/forbescommunicationscouncil/2020/08/04/three-email-best-practices-for-high-performing-campaigns/?sh=123b16e97bea
Three Email Best Practices For High-Performing Campaigns
Three Email Best Practices For High-Performing Campaigns Tom Wozniak heads up Marketing and Communications for OPTIZMO Technologies. getty Creating effective and high-performing email marketing campaigns is a challenging endeavor for any marketer. While on the surface, an email seems to be a fairly straightforward mark...
b1e8547eac58d334a0ff4a7df6050fe8
https://www.forbes.com/sites/forbescommunicationscouncil/2020/08/06/should-you-ignore-2020-in-your-2021-marketing-plan/
Should You Ignore 2020 In Your 2021 Marketing Plan?
Should You Ignore 2020 In Your 2021 Marketing Plan? Nanette Kirsch leads marketing for Keen Decision Systems, software to help marketers make data-driven decisions that build winning brands. getty My company’s business is to help marketers find answers to their most pressing questions about how to grow. So I speak firs...
5601bb590efae9a902349e894ab77cda
https://www.forbes.com/sites/forbescommunicationscouncil/2020/08/10/five-product-market-fit-lessons-from-fortune-500-companies/
Five Product-Market Fit Lessons From Fortune 500 Companies
Five Product-Market Fit Lessons From Fortune 500 Companies Alon Ghelber is CMO at Revuze; an AI StartUp analyzing customer reviews & delivering product insights to optimize decision-makin getty If you want to make your business succeed, address a market that really needs your product. This is what a product-market fit ...
b45c2de316cb6b8f35ce0cf27ba0f463
https://www.forbes.com/sites/forbescommunicationscouncil/2020/08/24/four-emerging-trends-to-consider-for-your-next-virtual-event/?sh=208c4d3118ff
Four Emerging Trends To Consider For Your Next Virtual Event
Four Emerging Trends To Consider For Your Next Virtual Event Head of Marketing at All American Entertainment, the leading full-service speakers bureau that exclusively represents event organizers. getty Are you still debating the pivot to virtual events? If so, you’re definitely missing out. At this very moment, event ...
e1451099975cee332046ac9a5359a767
https://www.forbes.com/sites/forbescommunicationscouncil/2020/08/24/how-to-effectively-use-search-intent-in-your-content-marketing/
How To Effectively Use Search Intent In Your Content Marketing
How To Effectively Use Search Intent In Your Content Marketing Ross Kernez is Director of Search Marketing at Hpone, Mentor at Starta Ventures, and Founder of SEOMeetup. getty Most online marketers are familiar with search engine optimization (SEO) these days. SEO has been around for years, but it is getting more diffi...
c017b58bd1822784800e911bca617e77
https://www.forbes.com/sites/forbescommunicationscouncil/2020/08/25/six-unique-ways-to-increase-your-sms-and-email-opt-ins/
Six Unique Ways To Increase Your SMS And Email Opt-Ins
Six Unique Ways To Increase Your SMS And Email Opt-Ins Head of Marketing at Reach Interactive, Liam specializes in content marketing, SEO and podcasting. getty Collecting data is one of the most powerful things that you can do as a business. Any data that you acquire is yours to keep, and nobody can take it away from y...
07656b7b3b0e93e61bee71bc2ec8f68a
https://www.forbes.com/sites/forbescommunicationscouncil/2020/08/26/three-ways-to-boost-your-digital-marketing-now-and-post-pandemic/
Three Ways To Boost Your Digital Marketing, Now And Post-Pandemic
Three Ways To Boost Your Digital Marketing, Now And Post-Pandemic Global marketing leader at HGS, CX professional, product promoter, outsourcing innovation fan – with a focus on what's next. getty The current economic climate remains uncertain, and brands are still adjusting to new realities. It's scary stuff, to be su...
558b92280ee13b766f3a953ad574a6ae
https://www.forbes.com/sites/forbescommunicationscouncil/2020/09/01/tips-for-starting-a-new-business-during-the-pandemic/?sh=75b0eca65cee
Tips For Starting A New Business During The Pandemic
Tips For Starting A New Business During The Pandemic Jessica is a digital expert & founder of Valux, LLC, a digital marketing company that helps businesses complete the digital transformation. getty "Last night, I had a difficult conversation with my husband. I broke down crying because starting a business, in the midd...
4cafa7f39bbcf218d8ed2e6af0553529
https://www.forbes.com/sites/forbescommunicationscouncil/2020/09/08/the-power-word-of-mouth-has-in-marketing-and-how-to-cultivate-it/
The Power Word-Of-Mouth Has In Marketing, And How To Cultivate It
The Power Word-Of-Mouth Has In Marketing, And How To Cultivate It Managing Director TERRITORY Influence, a leading full service influencer marketing agency activating 4 Mio creators for brands in Europe getty Do you want people to talk about your brand? Do you want buzz for your products on social media and visibility ...
08b2cfea217f5b5e3af29de3b0ddb192
https://www.forbes.com/sites/forbescommunicationscouncil/2020/09/09/10-key-questions-to-streamline-external-communications/?sh=7c695ce64b9d
10 Key Questions To Streamline External Communications
10 Key Questions To Streamline External Communications Most professionals have a hard time determining the clarity of their own work. The adage of being too close to the forest to see the trees is true in this case. Yet for a communications professional, being unable to do this could result in disaster. External commun...
db9b8abd7ac615edf797daa79c2db46b
https://www.forbes.com/sites/forbescommunicationscouncil/2020/09/09/transforming-sustainability-into-a-competitive-advantage/?sh=38b84ddd282e
Transforming Sustainability Into A Competitive Advantage
Transforming Sustainability Into A Competitive Advantage International marketing professional and CMO at Lyrium Venture Partners Limited, with over 25 years in tech, innovation and sustainability. getty Many companies have some form of a sustainability program in place. However, many also lack deeper consideration as t...
0cfb373ca749bee262271865e0f2ba49
https://www.forbes.com/sites/forbescommunicationscouncil/2020/09/25/strategies-for-marketers-in-times-of-uncertainty-and-downturn/
Strategies For Marketers In Times Of Uncertainty And Downturn
Strategies For Marketers In Times Of Uncertainty And Downturn Julia Stead is the CMO of Allocadia, a marketing performance management platform that helps maximize marketing's impact on businesses. getty The global pandemic has caused instability on almost every level. The good news is that marketers have the ability to...
e6e740fae2d2104b44f7ed6338520b62
https://www.forbes.com/sites/forbescommunicationscouncil/2020/10/05/11-ways-to-develop-effective-facebook-messenger-marketing/
11 Ways To Develop Effective Facebook Messenger Marketing
11 Ways To Develop Effective Facebook Messenger Marketing Facebook Messenger has become the de-facto standard for most interpersonal non-business communications. Yet, with the company's newest iterations, Facebook seems to be making life easier for small businesses to use Messenger in their marketing. Getting to commun...
de5ed5bae1ea4a14b52e7216cc27eb98
https://www.forbes.com/sites/forbescommunicationscouncil/2020/10/06/four-steps-to-take-to-regain-sales-this-holiday-season/
Four Steps To Take To Regain Sales This Holiday Season
Four Steps To Take To Regain Sales This Holiday Season Managing Director TERRITORY Influence, a leading full service influencer marketing agency activating 4 Mio creators for brands in Europe getty It’s likely the pandemic will dramatically impact shopping behavior this holiday season, with U.S. e-commerce a particular...
e3986bfb1fe2144eda69766baf4360ae
https://www.forbes.com/sites/forbescommunicationscouncil/2020/10/08/how-cpg-brands-are-using-dtc-to-stay-competitive/?sh=247df70d4fca
How CPG Brands Are Using DTC To Stay Competitive
How CPG Brands Are Using DTC To Stay Competitive Tom Treanor is the head of marketing at enterprise customer data (CDP) platform Treasure Data, where he leads the marketing strategy. Ordering food online while in home isolation during corona virus quarantine getty Consumer packaged goods (CPG) brands have traditionally...
76eb29bd00925fa5975b4dc99b02d15d
https://www.forbes.com/sites/forbescommunicationscouncil/2020/10/12/from-cars-to-coffee-turning-change-into-opportunity-through-adaptive-sophistication/
From Cars To Coffee: Turning Change Into Opportunity Through Adaptive Sophistication
From Cars To Coffee: Turning Change Into Opportunity Through Adaptive Sophistication Director of Marketing at Chargebee, helping organizations grow through streamlined subscription billing and revenue operations. getty On March 17, 2020, Fortune published an article (subscription required) predicting why online classes...
7bdc9b5f3496cef024d9e193c5181259
https://www.forbes.com/sites/forbescommunicationscouncil/2020/10/14/14-smart-ways-to-leverage-user-generated-content/?sh=376615813f26
14 Smart Ways To Leverage User-Generated Content
14 Smart Ways To Leverage User-Generated Content If you build an intellectual property that people identify with, one of the things you'll get a lot is user-generated content. Some of that content might be production-worthy, and by asking to use it, you can save a ton of money on production costs. Moreover, user-genera...
b98cf9bd52e0504e90d308bb3d0f7c30
https://www.forbes.com/sites/forbescommunicationscouncil/2020/10/15/why-is-empathy-only-mentioned-in-a-crisis/?sh=3ce09788565e
Why Is Empathy Only Mentioned In A Crisis?
Why Is Empathy Only Mentioned In A Crisis? As SVP of Essentials and SMB Marketing at Salesforce, Marie empowers small and medium businesses with the resources they need to grow. getty Empathy is crucial to leading through a crisis. That much is true. And never has it been more clear than in 2020, the year brought to it...
c298f9bb170527833801387b815a9342
https://www.forbes.com/sites/forbescommunicationscouncil/2020/10/21/the-power-of-belonging-team-workplace-and-community/
The Power Of Belonging: Team, Workplace And Community
The Power Of Belonging: Team, Workplace And Community Div has led product marketing in startups and Fortune 500 technology companies and loves to share her PMM and leadership experiences. getty I first felt my heart skip a beat when I learned about belonging, along with diversity and inclusion, from Pat Wadors. Her cou...
036db3de13aa44d0be80da6e9e7205e3
https://www.forbes.com/sites/forbescommunicationscouncil/2020/10/23/marketers-energy-marketplaces-can-drive-smart-home-appliance-shopping/?sh=7c15dbf662d8
Marketers: Energy Marketplaces Can Drive Smart Home Appliance Shopping
Marketers: Energy Marketplaces Can Drive Smart Home Appliance Shopping Gautam Aggarwal, CMO of Bidgely, evolving energy analytics for utilities with the power of data and artificial intelligence. getty Rising popularity in energy-efficient appliances and smart home products, such as smart thermostats and voice-activate...
a41ea04531b27149bdc0151a117b12ae
https://www.forbes.com/sites/forbescommunicationscouncil/2020/10/27/growth-of-the-api-economy-requires-it-operational-flexibility/
Growth Of The API Economy Requires IT Operational Flexibility
Growth Of The API Economy Requires IT Operational Flexibility Zeev Draer is the Vice President at Niagara Networks, overseeing market strategy and corporate development. Today, the prevalence of API communications in companies and organizations has caused some experts to define these times as the new “API economy.” The...
70c19a1fba951375843b09de33e23a70
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/02/five-industries-for-digital-opportunities-in-2020/
Five Industries For Digital Opportunities In 2020
Five Industries For Digital Opportunities In 2020 Fortune 100 VP | Silicon Valley Executive | Founder of BestBox.co | Growth Advisor | Author of The Digital Intrapreneur | CoachTony.ca getty Most industries have experienced massive change due to the Covid-19 pandemic. Companies are shutting down not because their produ...
d3ac6801b5d2dec4f57b1e8c4ffe7c44
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/02/how-marketers-can-help-make-a-great-place-to-work/
How Marketers Can Help Make A Great Place To Work
How Marketers Can Help Make A Great Place To Work Deanna Salas joined PDI as VP of Marketing in 2018 and leads brand strategy and corporate communications. Luis Alvarez We tend to think of marketing as an external function to promote the brand and its products and services. But marketing can also play a critical role i...
54f6cbc35641bf74794dca479487256a
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/03/a-new-class-is-in-session-how-to-incorporate-ai-in-education/?sh=4af19f2f69bc
(A New) Class Is In Session: How To Incorporate AI In Education
(A New) Class Is In Session: How To Incorporate AI In Education Chief Marketing Officer at Interactions, a conversational AI company, where he oversees all aspects of communications, sales and marketing. getty Nearly two months in, the 2020-2021 school year looks unlike any we’ve seen before. Students are logging into ...
0c8b9ed4df04a1c8f96ab0b963fd2f94
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/03/ai-and-experience-based-decisions-where-marketers-can-genuinely-shine/
AI And Experience-Based Decisions: Where Marketers Can Genuinely Shine
AI And Experience-Based Decisions: Where Marketers Can Genuinely Shine Dipalli is the director of marketing at Incognito Software Systems Inc., with 17 years of experience bringing profitable products to market. getty As we sat for our board meeting, there was a hush around what new information I would tell the board m...
0d3e782183f38264690f414e9d91982d
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/03/can-a-companys-culture-be-the-main-driver-of-its-success/
Can A Company's Culture Be The Main Driver Of Its Success?
Can A Company's Culture Be The Main Driver Of Its Success? Roy Hutchinson, Chief Strategy and Communications Officer, Deem Finance LLC. getty Why do you come to work? What motivates you? From the beginning of creating a digital-first financial services provider in the United Arab Emirates, we knew that we did not want ...
9a74cb6a42fac8b54a8b5da81b9fe607
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/03/make-your-brand-fight-during-a-recession/
Make Your Brand 'Fight' During A Recession
Make Your Brand 'Fight' During A Recession Director of Marketing at NRL Mortgage | Financial Marketer | Copywriter | Mom to a Dog & 2 Humans getty In periods of business uncertainty — for instance, during the pandemic — one thing is certain: Both consumers and businesses struggle. Financial services especially suffer, ...
8cbd3f8cfa58b9f8f8a639b5c762c539
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/03/neither-here-nor-there-establishing-balance-during-turbulent-times/
Neither Here Nor There: Establishing Balance During Turbulent Times
Neither Here Nor There: Establishing Balance During Turbulent Times Head of Content & Engagement at Enghouse Interactive. getty Is it just me, or are you also feeling a little bit deflated after the summer break? Early confidence and the positive spirit of how we, as a society, have dealt with the pandemic are slowly b...
8024ae6b2f500debb075a5c8e4e550a0
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/03/structure-equals-comfort-four-effective-leadership-strategies/
Structure Equals Comfort: Four Effective Leadership Strategies
Structure Equals Comfort: Four Effective Leadership Strategies Ken serves as EVP & Chief Revenue Officer at BigSpeak. He is a keynote speaker and lecturer at UC Santa Barbara in strategy and marketing. getty The “new normal” is such a cliche, and there’s nothing new about it — plus it’s not normal. Come on people, let’...
8bea3d4c3379e778e45dbbd7c55f590a
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/03/tracking-what-matters-light-a-fire-under-marketing/
Tracking What Matters: Light A FIRE Under Marketing
Tracking What Matters: Light A FIRE Under Marketing Dealing with Digital Transformation every day as CMO of Micro Focus, one of the world’s top 10 enterprise software companies @GenefaMurphy. getty Most marketers have sat in meetings, presented with a dashboard full of green, indicating that they have delivered the des...
38c97cbaa46f06d68446f77dfdc24212
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/03/why-companies-need-to-treat-their-employees-like-valued-customers/
Why Companies Need To Treat Their Employees Like Valued Customers
Why Companies Need To Treat Their Employees Like Valued Customers Sarah Franklin is EVP & GM, Platform, Trailhead, & AppExchange at Salesforce. getty Organizations within every industry are adapting to a digital-first world, and many are working as distributed teams. It has never been more important to empower employee...
0ac37c87d158f36d6f8ca9def0d4c29a
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/04/10-best-tips-for-using-microinfluencers-in-a-gen-z-marketing-campaign/
10 Best Tips For Using Microinfluencers In A Gen-Z Marketing Campaign
10 Best Tips For Using Microinfluencers In A Gen-Z Marketing Campaign Microinfluencers already have a niche market to interact with. Using them in a marketing campaign typically yields excellent results, but only if the microinfluencer appeals to the same audience as the brand. Generation Z engages with microinfluencer...
3fc918cf5dabdbac0b83fda125b68214
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/04/two-big-ways-retailers-can-build-trust-through-communications-this-holiday-season/
Two Big Ways Retailers Can Build Trust Through Communications This Holiday Season
Two Big Ways Retailers Can Build Trust Through Communications This Holiday Season Sylvie Tongco is VP of Communications and Corporate Marketing at Selligent Marketing Cloud. getty The holiday shopping season has officially begun, signaled by the highly anticipated Amazon Prime Day on October 13. This year will be very ...
c86a49075c195b5459cc295a8a7cc601
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/05/12-ways-companies-can-leverage-self-service-while-maintaining-customer-interaction/
12 Ways Companies Can Leverage Self-Service While Maintaining Customer Interaction
12 Ways Companies Can Leverage Self-Service While Maintaining Customer Interaction Self-service has exploded onto the business scene, and customers have embraced it wholeheartedly, for the most part. Self-service kiosks and counters tend to be easier to operate and often result in faster transactions. The convenience a...
94e6c4cc9f9725fc7c7ae67a03cd1962
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/05/strengthen-your-marketing-compliance-during-covid-19/
Strengthen Your Marketing Compliance During Covid-19
Strengthen Your Marketing Compliance During Covid-19 International marketing professional and CMO at Lyrium Venture Partners Limited, with over 25 years in tech, innovation and sustainability. getty The Covid-19 pandemic, and the ensuing government interventions to flatten the curve, has caused a flux of operational is...
9dcc1aadfd5b9c71de1140e27a701feb
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/09/creating-a-conference-in-the-digital-era/
Creating A Conference In The Digital Era
Creating A Conference In The Digital Era CMO, The 20. There are two consistent elements of work which bring me great joy: building relationships and making things grow. getty If you're in marketing, the sun has probably set on the magic of attending a conference. A skydiving instructor doesn't get the same rush a new s...
eb0e5f1f6ffa9836c47099cd18893b4c
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/10/five-truths-b2b-tech-startups-must-know/
Five Truths B2B Tech Startups Must Know
Five Truths B2B Tech Startups Must Know CMO at Illusive Networks, a software company that reduces cyber risk by shrinking the attack surface and stopping attacker movement. getty Before Covid-19 transformed the way in which the world interacted globally, I attended an event where some of the world’s most influential ch...
2d5c1029443b131ff0168a335cfff0fd
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/10/five-ways-the-pandemic-has-already-changed-meetings/
Five Ways The Pandemic Has Already Changed Meetings
Five Ways The Pandemic Has Already Changed Meetings Mark Roberts is CMO at PGi and responsible for marketing operations worldwide, driving growth opportunities and building brand recognition. getty There has been much discussion about how the Covid-19 pandemic has changed the work experience, and we would be remiss if ...
fe2e4b87c587cb828758046524c7c836
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/11/how-to-tap-into-the-curbside-craze/
How To Tap Into The Curbside Craze
How To Tap Into The Curbside Craze Vice President of Marketing & Communications at QSR Automations. getty Covid-19 has (to put it optimistically) created the ideal environment for off-premise ordering since early 2020. As restaurants have fought to survive, off-premises options have been the only saving grace for most....
97d57e2b3410646033f8ead5c45523fa
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/11/the-myth-of-innovation-the-real-reason-your-company-needs-to-digitize/
The Myth Of Innovation: The Real Reason Your Company Needs To Digitize
The Myth Of Innovation: The Real Reason Your Company Needs To Digitize CMO at Altimetrik, overseeing company's brand strategy, marketing, communications, public relations, and social media. getty Innovation isn't magic. It's a process of due diligence, hard work and delivering value. Yet many companies still believe th...
236de6bb1d60a2ab30bdd5a425b0b466
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/12/14-partnership-marketing-methods-most-businesses-overlook/
14 Partnership Marketing Methods Most Businesses Overlook
14 Partnership Marketing Methods Most Businesses Overlook When most business leaders hear the term "partnership marketing," they default to thinking of influencers. The name has been used to describe this method of marketing so often that it's become a de-facto synonym for the process of finding an influencer and havin...
31c4faf1f2fe6a0b2febc92c9eb1730e
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/12/super-glue-your-consumer-connections-with-ai/
Super Glue Your Consumer Connections With AI
Super Glue Your Consumer Connections With AI Chief Marketing Officer of Catalina Marketing, a market leader in data analytics, marketing & tech. In today's hyper-fragmented, pandemic-influenced world, retailers and marketers alike are struggling to keep up with quickly changing shopping behaviors and media consumption....
d0d18da19547299e3f27b7fafd56471f
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/12/why-hackers-love-your-marketing-and-why-thats-not-a-good-thing/
Why Hackers Love Your Marketing (And Why That's Not A Good Thing)
Why Hackers Love Your Marketing (And Why That's Not A Good Thing) Vice President of Global Corporate Communications at MobileIron. An award-winning cybersecurity brand-builder, storyteller, and strategist. getty Hackers are smart people. They know that the fastest way into a target is to find the weakest point of entry...
27ae82579ef91f9ea35b763534b8fd4d
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/16/crafting-email-subject-lines-to-improve-open-rates-seven-favorite-strategies/
Crafting Email Subject Lines To Improve Open Rates: Seven Favorite Strategies
Crafting Email Subject Lines To Improve Open Rates: Seven Favorite Strategies Amine is a tech entrepreneur and writer. He is currently the CMO at Regal Assets and CEO at IronMonk Solutions. getty They say you shouldn’t judge a book by its cover. But, let’s face it. We all do. The same is true of emails. Amid the torren...
aee5b6648a654fe36f534a55d8c59301
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/16/how-to-develop-authentic-audience-communication-15-key-methods/
How To Develop Authentic Audience Communication: 15 Key Methods
How To Develop Authentic Audience Communication: 15 Key Methods In the past, sales talk was how you raised someone's expectations to buy a product, but today's audiences are not the same. Consumers today hate being sold to. Ads have become a nuisance instead of a chance to see new products. The wonder and expectation o...
d2ed0b8a4b3caa27258b0f1522cd5323
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/16/how-to-use-ai-to-boost-business-confidence-in-a-vuca-world/
How To Use AI To Boost Business Confidence In A VUCA World
How To Use AI To Boost Business Confidence In A VUCA World Chief Marketing Officer at Aviso AI. Ex-marketing/product leader at Tact.ai, HP, Oracle, Yahoo. Stanford GSB, University of Minnesota alum. getty Today's world has been described as "the new normal," "business as unusual" and even "permaweird." In companies aro...
3afc3452a208c5a158579e43b3bfa22c
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/17/13-strategies-for-collecting-high-quality-data/
13 Strategies For Collecting High-Quality Data
13 Strategies For Collecting High-Quality Data In the tech field, there's a term known as GIGO — garbage in, garbage out. It means that if you have poor-quality data, then the insights your analytics generate will also be of low quality. Because of this, businesses need to ensure that their data collection methods brin...
b8191752caca434f8de5e5e769eb70cb
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/17/different-platforms-different-purposes-the-state-of-social-media-today/
Different Platforms, Different Purposes: The State Of Social Media Today
Different Platforms, Different Purposes: The State Of Social Media Today Marketing and Communications Manager at Moors & Cabot Investments. getty No one seems to be able to agree on who coined the term “social media.” According to a Forbes article, three people have attempted to claim that accolade, and although one of...
a5a2700b8ec60a91c695a1caeb715031
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/17/do-this-before-making-your-next-marketing-hire/
Do This Before Making Your Next Marketing Hire
Do This Before Making Your Next Marketing Hire Vice President of Marketing at CARROLL, charged with leading the most effective marketing team in commercial real estate. A significant part of every leader's role is to motivate and inspire people to be better each day. When I reflect on the teams I've had the privilege o...
2028ad10dcc84b2c47dfac62dbafa1f0
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/17/leadership-imperative-understanding-why-its-so-difficult-to-change-someones-mind/
Leadership Imperative: Understanding Why It's So Difficult To Change Someone's Mind
Leadership Imperative: Understanding Why It's So Difficult To Change Someone's Mind Vice President at Milestones, providing companies with keepsake gifts that recognize major life events and increase employee engagement getty Change is necessary. Businesses, just like anything else in the world, need to change and evol...
7b2fac4d4185c1b3a93d3bd405484591
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/17/revealing-diversity-within-demographic-audience-segmentation/
Revealing Diversity Within Demographic Audience Segmentation
Revealing Diversity Within Demographic Audience Segmentation President, IRI Media Center of Excellence, improving the consumer experience through more relevant advertising. getty The national conversation regarding social justice that began this summer launched a wave of overdue introspection across corporations both b...
b4ac7f2cbbc62dd1f43786f7d36d1145
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/17/the-marketers-dilemma-short-term-growth-or-long-term-value-and-leadership/
The Marketer’s Dilemma: Short-Term Growth Or Long-Term Value And Leadership?
The Marketer’s Dilemma: Short-Term Growth Or Long-Term Value And Leadership? VP Digital Marketing at Itamar-Medical | Digital Health Expert | Business Growth Mentor | mHealth Israel | G-CMO getty Whether you are leading marketing efforts for a mature market player or a nascent startup, the most critical task above all ...
1fd9aca4793aabc1edfb64e8f25f4647
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/17/three-tech-trends-that-will-continue-to-evolve-in-2021/
Three Tech Trends That Will Continue To Evolve In 2021
Three Tech Trends That Will Continue To Evolve In 2021 CEO of Brand and Buzz Marketing, LLC, I write about technology trends, innovation marketing and thought leadership. getty The Covid-19 pandemic has been unprecedented in so many ways. Perhaps never before has a virus caused so much damage throughout the world in su...
4bd62b81029461be8a66b4805a584979
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/17/three-tips-for-avoiding-shiny-object-syndrome-in-marketing/
Three Tips For Avoiding 'Shiny Object Syndrome' In Marketing
Three Tips For Avoiding 'Shiny Object Syndrome' In Marketing Tom Wozniak heads up Marketing and Communications for OPTIZMO Technologies. getty From a reasonably long career in marketing, I can say with confidence that most marketers are drawn to new ideas. We often enjoy finding new ways to engage with our audiences, l...
59b363c23a1fec709e197761af75a8cc
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/18/effective-communications-strategies-to-fuel-a-successful-remote-workforce/?sh=38d1044f1d24
Effective Communications Strategies To Fuel A Successful Remote Workforce
Effective Communications Strategies To Fuel A Successful Remote Workforce Senior Vice President / Head of Global External Communications at Experian, a global data and analytics firm. getty On what page is your crisis communications plan for a worldwide pandemic that threatens to shut down the global economy? No doubt,...
a05e496fb330414afd2b24676151aca4
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/18/seven-successful-examples-of-emotional-marketing/
Seven Successful Examples Of Emotional Marketing
Seven Successful Examples Of Emotional Marketing As much as facts are the core of an excellent marketing strategy, it would be amiss not to mention how important emotions are in the field. Customers tend to prefer companies they can develop a relationship with, since many of their decisions are made on trust. Emotional...
b3decd8f3add512a9f8c837caf7d04bc
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/18/six-lessons-learned-during-the-pandemic-about-marketing-and-business/
Six Lessons Learned During The Pandemic About Marketing And Business
Six Lessons Learned During The Pandemic About Marketing And Business Alexa, the AVP of Marketing and Communications at Marist College, is an award-winning digital marketer, optimizing marketing for SMBs. getty No one could have predicted what Covid-19 would mean for us, how it would change our working lives and how we ...
b7862fe10d66d899af378cee0049f928
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/19/the-aha-metric-for-customer-success/
The 'Aha' Metric For Customer Success
The 'Aha' Metric For Customer Success Shreesha Ramdas is SVP and GM of Strikedeck at Medallia, a Customer Experience Management Company. getty As businesses continue to be analytics-driven and focused on key performance indicators (KPIs) for measuring and tracking success, a question that’s frequently asked is, “What i...
04d19f9dd5078445bdd2110b38533fe9
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/19/the-future-is-personalized-from-b2b-to-b2me/
The Future Is Personalized: From B2B To B2Me
The Future Is Personalized: From B2B To B2Me Chief Marketing Officer for Aptology. With Aptology, understand success at work and hire or pivot employees to success. getty Let’s face it: The old ways of doing business to business (B2B) are going the way of the dodo, an extinction accelerated by the pandemic. In a remote...
36b46e6c88e078c3b9ddf9a51c6af43e
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/23/12-critical-aspects-of-copywriting-that-can-drive-sales/
12 Critical Aspects Of Copywriting That Can Drive Sales
12 Critical Aspects Of Copywriting That Can Drive Sales When a professional sets pen to paper, they focus on specific critical elements that can help them connect with the consumer. Copywriting is an art that leverages the audience's feelings while at the same time slipping in an offer. These elements are the reason wh...
45ae677e5afe66203bdf50a3f2854935
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/23/why-empathy-should-be-driving-your-customer-interactions/?sh=5d6aebd11256
Why Empathy Should Be Driving Your Customer Interactions
Why Empathy Should Be Driving Your Customer Interactions Paige O’Neill is CMO at leading content management system and digital experience platform provider Sitecore, overseeing global marketing. getty Is there any word that you have heard more during the pandemic than “empathy”? Everyone I talk to — industry analysts, ...
2dc6159c46785991242b142241969274
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/24/adapting-to-the-digitization-of-fitness-part-i/
Adapting To The Digitization Of Fitness: Part I
Adapting To The Digitization Of Fitness: Part I Fortune 100 VP | Silicon Valley Executive | Founder of BestBox.co | Growth Advisor | Author of The Digital Intrapreneur | CoachTony.ca getty The way most people were exposed to or became involved in fitness in the past was pretty cut and dry. Physical gyms and classes wer...
085280ca5bd1fc1575004b20ac1b675d
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/24/coming-together-in-times-of-crisis-personally-and-professionally/
Coming Together In Times Of Crisis, Personally And Professionally
Coming Together In Times Of Crisis, Personally And Professionally Vice President Corporate Communications, Diebold Nixdorf. getty The Covid-19 pandemic has challenged businesses and communities in ways that most of us have never before experienced, or even imagined. No matter where we work or what professional role we ...
2001ae23431b3429dcd2619df0958352
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/24/empathy-a-new-kind-of-leadership/?sh=374c407b632d
Empathy: A New Kind Of Leadership
Empathy: A New Kind Of Leadership Alorica's CMO, bringing large-scale transformation to brands and creating a personalized CX via digital/traditional channels for 20+ years. getty The year 2020 has been filled with unexpected firsts and life-altering changes for many. Not only have we seen a massive economic shift with...
85b567d3fd5db6ddda484e90b86d5119
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/24/four-cs-of-keeping-teams-connected-in-this-new-work-culture/
Four C's Of Keeping Teams Connected In This New Work Culture
Four C's Of Keeping Teams Connected In This New Work Culture VP at Omnicell, a healthcare tech company, driving growth through branding, storytelling, thought leadership, and digital experiences. getty One moment you're in a conference room gathered shoulder to shoulder with your colleagues, discussing the latest Netfl...
46b30aeb4b2278aca5d13f3e15434887
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/24/how-and-why-marketing-should-better-engage-the-channel/
How And Why Marketing Should Better Engage The Channel
How And Why Marketing Should Better Engage The Channel Chief Marketing Officer, Zebra Technologies www.zebra.com. getty At Zebra, approximately 80% of sales flow through the channel. For this reason alone, it is imperative that we engage our more than 10,000 global partners in all of our marketing efforts. They are out...
742105c5cfa71b1ee3126008df1ff40d
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/24/how-business-leaders-can-make-the-world-a-better-place/
How Business Leaders Can Make The World A Better Place
How Business Leaders Can Make The World A Better Place Chief Communications and Strategy Officer for CHC: Creating Healthier Communities, PR, CSR and employee engagement expert. getty In 2020, we've struggled with a global pandemic, an economic recession, a divisive election, distance learning, social isolation, protes...
5fd4207ffd2f8e0194b433a93d40cf13
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/24/human-capital-trends-keeping-teams-engaged-during-the-pandemic-era/?sh=5803c43a61ee
Human Capital Trends: Keeping Teams Engaged During The Pandemic Era
Human Capital Trends: Keeping Teams Engaged During The Pandemic Era Yana Nigen is founder and CEO of WRAP, a waste reduction art project, and Woman of the Year 2019 Golden Bridge Award Winner. getty In 2020, teams across the globe abruptly switched to remote work. There was no time for adjustment or a well-thought-out ...
632370bb98edb6e857d6e220cf8cc64f
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/24/the-importance-of-agility-in-the-future-of-work/
The Importance Of 'Agility' In The Future Of Work
The Importance Of 'Agility' In The Future Of Work Julia Stead is the CMO of Allocadia, a marketing performance management platform that helps maximize marketing's impact on businesses. getty Now that many of us have hit the eight-month mark, if not longer, of working from home, it's high time to have a broader conversa...
e86801eab8aa40348e3e60db0496d516
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/24/three-ways-big-data-is-transforming-pharmacy-and-health-system-operations/
Three Ways Big Data Is Transforming Pharmacy And Health System Operations
Three Ways Big Data Is Transforming Pharmacy And Health System Operations Nhat H. Ngo is EVP at Omnicell, a healthcare tech company that is transforming medication management through automation and intelligence. getty Much has been written on the benefits of big data for health care. The diverse and complex nature of h...
0e327266c5cfad0ad2e9fa71081d5359
https://www.forbes.com/sites/forbescommunicationscouncil/2020/12/02/ais-next-big-coup-augmenting-intelligence-to-combat-customer-service-burnout/?sh=3b2fd38f71f9
AI’s Next Big Coup: Augmenting Intelligence To Combat Customer Service Burnout
AI’s Next Big Coup: Augmenting Intelligence To Combat Customer Service Burnout Senior Vice President at Verint, overseeing the company's global marketing, customer experience program and sales enablement. getty In 2020, we saw technology rise to take on a new humanitarian role — to make the workplace safer for human wo...
add2972f3c5b7f107ad4bfbda5bc1e12
https://www.forbes.com/sites/forbescommunicationscouncil/2020/12/03/qr-codes-how-old-tech-is-driving-new-innovation-in-a-touchless-world/
QR Codes: How Old Tech Is Driving New Innovation In A Touchless World
QR Codes: How Old Tech Is Driving New Innovation In A Touchless World Vice President of Global Corporate Communications at Ivanti. An award-winning cybersecurity brand-builder, storyteller, and strategist. getty QR codes are everywhere these days – on product packaging, tucked into direct mail, strategically placed aro...
c692633fc59d6b1916ab9cf90afd0500
https://www.forbes.com/sites/forbescommunicationscouncil/2020/12/03/the-pandemic-widened-the-skills-gap-and-the-tech-industry-must-step-up/
The Pandemic Widened The Skills Gap And The Tech Industry Must Step Up
The Pandemic Widened The Skills Gap And The Tech Industry Must Step Up Sarah Franklin is EVP & GM, Platform, Trailhead, & AppExchange at Salesforce. getty Even before the pandemic reshaped the way we work, a major skills gap plagued the labor market. Technological innovation has proceeded at an incredible pace, and tra...
415af0c73332279de8baf800304fcaec
https://www.forbes.com/sites/forbescommunicationscouncil/2020/12/03/why-attention-in-advertising-is-your-best-path-to-sales/?sh=5372b8865ef3&utm_campaign=2020%20-%20Forbes%20Byline%20-%20Attention%20%26%20Sales&utm_content=148068909&utm_medium=social&utm_source=twitter&hss_channel=tw-1707220670&__hstc=109871642.ac1c781...
Why Attention In Advertising Is Your Best Path To Sales
Why Attention In Advertising Is Your Best Path To Sales Max Kalehoff is VP of Marketing and Growth at Realeyes. getty Sales, revenue and customer lifetime value should be an advertiser’s North Star, guiding every investment decision. Advertisers talk about this — a lot! So much so that they often put a premium on perfo...
dd440278cf85682585e6a10814fe3cb7
https://www.forbes.com/sites/forbescommunicationscouncil/2020/12/09/what-chasing-an-olympic-dream-can-teach-about-public-relations/?sh=1614ffcf5e29
What Chasing An Olympic Dream Can Teach About Public Relations
What Chasing An Olympic Dream Can Teach About Public Relations Head of PR/AR at ThoughtWorks and busy building relationships with the movers & shakers, including journalists & analysts. getty It began at the age of seven at the local YMCA. I was a fearless kid jumping off the diving board, seeking a thrill. What starte...
847cc280aed9fb5cfa555d8f34c8531d
https://www.forbes.com/sites/forbescommunicationscouncil/2020/12/10/how-to-create-effective-messages-about-your-companys-new-offerings/
How To Create Effective Messages About Your Company’s New Offerings
How To Create Effective Messages About Your Company’s New Offerings As the world reels from the COVID-19 pandemic, businesses have had to evolve almost overnight in order to survive. With in-person buying down, many companies have realized that they need to expand their services to allow for easier interaction with the...
e0afa19c5b0bbca10c25fe0fc1402f89
https://www.forbes.com/sites/forbescommunicationscouncil/2020/12/11/purpose-over-profit-embracing-socially-conscious-capitalism-for-the-good-of-your-brand/?sh=d170f1348ca6
Purpose Over Profit: Embracing Socially Conscious Capitalism For The Good Of Your Brand
Purpose Over Profit: Embracing Socially Conscious Capitalism For The Good Of Your Brand Roy Hutchinson, Chief Strategy and Communications Officer, Deem Finance LLC. getty The pandemic has undoubtedly left emotional scars and heightened sensitivities in billions of consumers worldwide. Sick or not, most of us were psych...
4926d56807c8a8b702b9192b20c83a92
https://www.forbes.com/sites/forbescommunicationscouncil/2020/12/14/are-you-listening-to-and-acting-on-the-voice-of-your-customer/?sh=3f46ac841960
Are You Listening To (And Acting On) The Voice Of Your Customer?
Are You Listening To (And Acting On) The Voice Of Your Customer? Chief Marketing Officer at Kforce, uniting professionals to achieve success through lasting personal relationships. getty In today’s transparent world, we rarely need to make decisions in a silo. For example, on most weekends, my entire decision-making pr...
28f09f1f5f839d1fffd09593ed949fa7
https://www.forbes.com/sites/forbescommunicationscouncil/2020/12/14/how-brands-can-evolve-to-meet-the-digital-trends-of-tomorrow/?sh=4fd5853e724d
How Brands Can Evolve To Meet The Digital Trends Of Tomorrow
How Brands Can Evolve To Meet The Digital Trends Of Tomorrow Ben is CGO at GumGum, responsible for the company's global sales, planning and marketing. getty The disruption of the past 10 months has upended our expectations around digital. Who could have predicted how our lives would have shifted due to the coronavirus ...
31b055a1d469c9c5ad44e783afc47d4e
https://www.forbes.com/sites/forbescommunicationscouncil/2020/12/15/how-to-determine-and-adapt-to-your-customers-communications-preferences/?sh=3cba675f40a7
How To Determine And Adapt To Your Customers' Communications Preferences
How To Determine And Adapt To Your Customers' Communications Preferences Each customer you have is a different individual. They have their own needs, wants and preferences. If a business intends to impact a customer to encourage them to buy, the most effective way to do so is to look at their unique communications pref...
07ca059fa172b771be5b204bd1e20ee5
https://www.forbes.com/sites/forbescommunicationscouncil/2020/12/16/becoming-a-better-b2b-marketer-in-a-digitally-driven-world/?sh=1d3c0b0a7265
Becoming A Better B2B Marketer In A Digitally Driven World
Becoming A Better B2B Marketer In A Digitally Driven World Charles Dimov is the Vice President of Global Marketing at ContractPodAi. These days, business-to-business (B2B) marketing is all about one-on-one education. Whether you are informing customers about your product or services or convincing consumers to start wor...
f322b1a462e7a4017e131f8b0601b392
https://www.forbes.com/sites/forbescommunicationscouncil/2020/12/21/how-to-boost-storytelling-skills-16-tips-from-communications-pros/?sh=70321564575b
How To Boost Storytelling Skills: 16 Tips From Communications Pros
How To Boost Storytelling Skills: 16 Tips From Communications Pros Communications professionals are storytellers at heart, taking ideas and turning them into compelling stories that people love to read and experience. Great storytelling transports readers and viewers to new and unexpected places where they can more eas...
293939e0b8883e7a93631dfeec4bbfa3
https://www.forbes.com/sites/forbescommunicationscouncil/2020/12/23/13-career-tips-to-find-success-in-the-communications-space/?sh=66aca19e2fdd
13 Career Tips To Find Success In The Communications Space
13 Career Tips To Find Success In The Communications Space Communications professionals entering the field today are having a completely different experience than those who joined it a mere decade ago. How we communicate and the ways in which we connect with each other have changed dramatically since then. If you’re ne...
719d01f2398e5b077a84c39cad6d9250
https://www.forbes.com/sites/forbescommunicationscouncil/2021/01/04/the-hybrid-culture-to-expect-when-we-all-go-back-to-the-office/?sh=4db758924551
The Hybrid Culture To Expect When We All Go Back To The Office
The Hybrid Culture To Expect When We All Go Back To The Office Chief Marketing Officer at TeamViewer, leading the company's marketing and product strategy and global marketing operations. getty Camping out, cooking in an RV and sleeping on a boat are all memorable activities. For most people, they represent a refreshin...
fd4f4213bd84a9c399722e3eb29781b7
https://www.forbes.com/sites/forbescommunicationscouncil/2021/01/05/how-brands-can-dodge-pitfalls-to-unlock-the-power-of-personalization/?sh=101ff93b32d4
How Brands Can Dodge Pitfalls To Unlock The Power Of Personalization
How Brands Can Dodge Pitfalls To Unlock The Power Of Personalization Chief Marketing Officer at Interactions, a conversational AI company, where he oversees all aspects of communications, sales and marketing. getty For today's brands, it's no longer a question of whether or not to invest in personalization. Collectivel...
4de93b96da2900dea01fd5b68e49ba5c
https://www.forbes.com/sites/forbescommunicationscouncil/2021/01/07/four-keys-to-a-profitable-and-crisis-proof-e-commerce-empire/?sh=6989b80a434d
Four Keys To A Profitable And Crisis-Proof E-Commerce Empire
Four Keys To A Profitable And Crisis-Proof E-Commerce Empire CEO of LeapVista. getty Starting a business is always exciting. However, the challenges between one’s starting point and end goal are rarely as thrilling. There’ll be disappointments, issues that aren’t within your control and even global crises like the curr...
13f97ea3bea43cd6cef93810542d0e35
https://www.forbes.com/sites/forbescommunicationscouncil/2021/01/11/retail-strategy-and-learning-how-to-think-big/?sh=5c0916de37fd
Retail Strategy And Learning How To 'Think Big'
Retail Strategy And Learning How To 'Think Big' CMO of PULSE, the robotics and technology company. Recognized Thought Leader in strategy, retail, e-commerce and micro-fulfillment. getty Prior to Covid-19, most retailers were operating with the same business models that they had used for years. When Covid-19 hit, many r...
93d212d2967c9069f7a62ebca90d5650
https://www.forbes.com/sites/forbescommunicationscouncil/2021/01/13/14-ways-to-use-messaging-to-both-attract-and-inform-customers/
13 Ways To Use Messaging To Both Attract And Inform Customers
13 Ways To Use Messaging To Both Attract And Inform Customers Ideally, messaging around a product or service will cover two significant bases: attracting consumers to get them interested in purchasing your offering while also covering details that may not be as tempting but which they need to know to make a decision. S...
262abb4d88099922df612ee07695be7b
https://www.forbes.com/sites/forbescommunicationscouncil/2021/01/13/research-data-and-real-news-how-to-avoid-arm-wrestling-with-reporters/
Research Data And Real News: How To Avoid Arm-Wrestling With Reporters
Research Data And Real News: How To Avoid Arm-Wrestling With Reporters The Principal of Bospar and one of Business Insider’s “50 Best Public Relations People In The Tech Industry.” getty Unfortunately, much in the way of news generated by the public relations community comes across to the news media as having little va...
de14651e22f85ccde25ff2aebc1a7d27
https://www.forbes.com/sites/forbescommunicationscouncil/2021/12/28/five-ways-to-experience-less-fomo-in-and-out-of-the-workplace/?sh=1117952222e4
Five Ways To Experience Less FOMO, In And Out Of The Workplace
Five Ways To Experience Less FOMO, In And Out Of The Workplace Customer Experience pioneer devoted to the heart & science of humanizing business. Learn about Stacy Sherman and DoingCXRight®‬ mission. getty Have you ever been excluded from meetings that you felt deserving to be in given the discussion topics? Have there...
eb1b4dc3a01208364845d733443d2dc4
https://www.forbes.com/sites/forbescommunicationscouncil/2021/12/28/ten-quick-startup-marketing-tips/?sh=3f4461796a96
Ten Quick Startup Marketing Tips
Ten Quick Startup Marketing Tips Roshni is the CMO of Foxquilt Insurance and Founder of Prosh Marketing, specializing in Go-To-Market strategies for technology startups. getty Marketing at a startup can feel like an uphill battle, with lofty goals and minimal resources, like staff and budget. Having worked with a numbe...
7b6736f81d9132eb8df7f7d886119f79
https://www.forbes.com/sites/forbescommunicationscouncil/2021/12/28/what-to-consider-when-preparing-your-marketing-strategy-for-2021/?sh=11117a005858
What To Consider When Preparing Your Marketing Strategy For 2021
What To Consider When Preparing Your Marketing Strategy For 2021 Tom Wozniak heads up Marketing and Communications for OPTIZMO Technologies. getty For marketers, 2020 has presented unprecedented challenges. When the daily lives and routines of virtually every consumer are disrupted for a long period of time, many tradi...
26941d33bfe13ab0fa9ea49f716e6533
https://www.forbes.com/sites/forbescommunicationscouncil/2021/12/29/two-trends-marketers-should-consider-to-invest-in-their-future/?sh=7067c445296e
Two Trends Marketers Should Consider To Invest In Their Future
Two Trends Marketers Should Consider To Invest In Their Future April Mullen, director of strategic insights at SparkPost, is an award-winning digital marketing leader and adjunct professor. getty 2020 has been a turning point for everyone, both personally and professionally. Covid-19 has forced us all to rethink priori...
11e18ce3e5de83922e8a98d9d356b4d4
https://www.forbes.com/sites/forbescommunicationscouncil/2021/12/30/business-health-vs-employee-health-has-the-pandemic-forced-a-choice-between-the-two/
Business Health Vs. Employee Health: Has The Pandemic Forced A Choice Between The Two?
Business Health Vs. Employee Health: Has The Pandemic Forced A Choice Between The Two? Ph.D. data scientist turned data-driven growth marketer. VP of Growth and Product Marketing at Turing Video, Inc. getty The impact of the 2020 health pandemic continues to throttle communities and economies around the world. The Unit...
a83cf1d959e47b876e17b3876dab3de4
https://www.forbes.com/sites/forbescommunicationscouncil/people/alonghelber/
Alon GhelberForbes Councils Member |COUNCIL POST Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author.| Membership (fee-based)
Alon GhelberForbes Councils Member |COUNCIL POST Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author.| Membership (fee-based)
b17369a73d6a98b3565b384e0de42628
https://www.forbes.com/sites/forbescommunicationscouncil/people/amandaguisbond/
Amanda GuisbondForbes Councils Member |COUNCIL POST Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author.| Membership (fee-based)
Amanda GuisbondForbes Councils Member |COUNCIL POST Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author.| Membership (fee-based)
8f98dd17797caf1df905df9c147b5beb
https://www.forbes.com/sites/forbescommunicationscouncil/people/amandaponzar/
Amanda PonzarForbes Councils Member |COUNCIL POST Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author.| Membership (fee-based)
Amanda PonzarForbes Councils Member |COUNCIL POST Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author.| Membership (fee-based)
6560e23abfd4fd2f2bf57f0eafd733c7
https://www.forbes.com/sites/forbescommunicationscouncil/people/aminerahal/
Amine RahalForbes Councils Member |COUNCIL POST Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author.| Membership (fee-based)
Amine RahalForbes Councils Member |COUNCIL POST Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author.| Membership (fee-based)
0bbf7700a9dbb4e3c04360e87d5660bf
https://www.forbes.com/sites/forbescommunicationscouncil/people/andypeart/
Andy PeartForbes Councils Member |COUNCIL POST Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author.| Membership (fee-based)
Andy PeartForbes Councils Member |COUNCIL POST Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author.| Membership (fee-based)