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Narayan 's writing technique was unpretentious with a natural element of humour about it . It focused on ordinary people , reminding the reader of next @-@ door neighbours , cousins and the like , thereby providing a greater ability to relate to the topic . Unlike his national contemporaries , he was able to write abo...
According to Pulitzer Prize winner Jhumpa Lahiri , Narayan 's short stories have the same captivating feeling as his novels , with most of them less than ten pages long , and taking about as many minutes to read . She adds that between the title sentence and the end , Narayan provides the reader something novelists st...
Critics have noted that Narayan 's writings tend to be more descriptive and less analytical ; the objective style , rooted in a detached spirit , providing for a more authentic and realistic narration . His attitude , coupled with his perception of life , provided a unique ability to fuse characters and actions , and ...
Narayan 's writing style was often compared to that of William Faulkner since both their works brought out the humour and energy of ordinary life while displaying compassionate humanism . The similarities also extended to their juxtaposing of the demands of society against the confusions of individuality . Although th...
= = = Malgudi = = =
Malgudi is a fictional , semi @-@ urban town in southern India , conjured by Narayan . He created the town in September 1930 , on Vijayadashami , an auspicious day to start new efforts and thus chosen for him by his grandmother . As he mentioned in a later interview to his biographers Susan and N. Ram , in his mind , ...
Malgudi evolved with the changing political landscape of India . In the 1980s , when the nationalistic fervor in India dictated the changing of British names of towns and localities and removal of British landmarks , Malgudi 's mayor and city council removed the long @-@ standing statue of Frederick Lawley , one of Ma...
= = = Critical reception = = =
Narayan first broke through with the help of Graham Greene who , upon reading Swaminathan and Tate , took it upon himself to work as Narayan 's agent for the book . He was also instrumental in changing the title to the more appropriate Swami and Friends , and in finding publishers for Narayan 's next few books . While...
Narayan 's success in the United States came a little later , when Michigan State University Press started publishing his books . His first visit to the country was on a fellowship from the Rockefeller Foundation , and he lectured at various universities including Michigan State University and the University of Califo...
Having published many novels , essays and short stories , Narayan is credited with bringing Indian writing to the rest of the world . While he has been regarded as one of India 's greatest writers of the twentieth century , critics have also described his writings with adjectives such as charming , harmless and benign...
A general perception on Narayan was that he did not involve himself or his writings with the politics or problems of India , as mentioned by V. S. Naipaul in one of his columns . However , according to Wyatt Mason of The New Yorker , although Narayan 's writings seem simple and display a lack of interest in politics ,...
In the west , Narayan 's simplicity of writing was well received . One of his biographers , William Walsh , wrote of his narrative as a comedic art with an inclusive vision informed by the transience and illusion of human action . Multiple Booker nominee Anita Desai classes his writings as " compassionate realism " wh...
= = Awards and honours = =
Narayan won numerous awards during the course of his literary career . His first major award was in 1958 , the Sahitya Akademi Award for The Guide . When the book was made into a film , he received the Filmfare Award for the best story . In 1964 , he received the Padma Bhushan during the Republic Day honours . In 1980...
Recognition also came in the form of honorary doctorates by the University of Leeds ( 1967 ) , the University of Mysore ( 1976 ) and Delhi University ( 1973 ) . Towards the end of his career , Narayan was nominated to the upper house of the Indian Parliament for a six @-@ year term starting in 1989 , for his contribut...
= = Legacy = =
Narayan 's greatest achievement was making India accessible to the outside world through his literature . He is regarded as one of the three leading English language Indian fiction writers , along with Raja Rao and Mulk Raj Anand . He gave his readers something to look forward to with Malgudi and its residents and is ...
" Whom next shall I meet in Malgudi ? That is the thought that comes to me when I close a novel of Mr Narayan 's . I do not wait for another novel . I wait to go out of my door into those loved and shabby streets and see with excitement and a certainty of pleasure a stranger approaching , past the bank , the cinema , ...
= = List of works = =
Novels
Non @-@ fiction
Mythology
Short story collections
= = = Adaptations = = =
Narayan 's book The Guide was adapted to film as Guide , a Hindi movie directed by Vijay Anand . An English @-@ language version was also released . Narayan was not happy with the way the film was made and its deviation from the book ; he wrote a column in Life magazine , " The Misguided Guide , " criticising the film...
His novel Mr. Sampath was made into a Tamil film , Miss Malini , starring Pushpavalli and Kothamangalam Subbu . A Hindi version with Padmini and Motilal was also produced by Gemini Studios . Another novel , The Financial Expert , was made into the Kannada movie Banker Margayya . Swami and Friends , The Vendor of Sweet...
= Boddingtons Brewery =
Boddingtons Brewery was a regional brewery in Manchester , England , which owned pubs throughout the North West . Boddingtons was best known for Boddingtons Bitter ( Boddies ) , a straw @-@ golden , hoppy bitter which was one of the first beers to be packaged in cans containing a widget , giving it a creamy draught @-...
Whitbread bought Boddingtons Brewery in 1989 and Boddingtons Bitter received an increased marketing budget and nationwide distribution . Boddingtons achieved its peak market share in 1997 and at the time was exported to over forty countries . Boddingtons beer brands are now owned by the global brewer Anheuser – Busch ...
= = History = =
= = = 1778 – 1969 = = =
Strangeways Brewery was founded in 1778 by two grain merchants , Thomas Caister and Thomas Fry , just north of what is now Manchester city centre . Their principal customers were the cotton workers of Manchester , then a burgeoning mill town . Henry Boddington , born in 1813 in Thame , Oxfordshire , joined the brewery...
After Henry Boddington 's death , his son , William Slater Boddington became company chairman , and the company went public in 1888 when it was estimated to have assets of £ 320 @,@ 465 . It was now known as Boddingtons Breweries Ltd . The company owned 212 public houses by 1892 , making it the twelfth largest tied es...
By the 1930s , the Boddington family shareholding had dwindled to around 40 per cent . On the 22 December 1940 , the brewery water tanks were hit by bombs during the Manchester Blitz , and the brewery had to be closed down for several months , with production moved temporarily to the nearby Hydes Brewery . The brewery...
= = = Mergers and acquisitions = = =
In 1969 the large Allied Breweries combine initiated a hostile takeover bid for Boddingtons , which valued the company at £ 5 million . Charles Boddington took the unusual step of issuing a spirited defence of the company to the shareholders :
You will be only too aware that present @-@ day pressures bear heavily towards the elimination of individuality and character in many consumer goods . There is an inexorable progression towards the mass @-@ produced nationwide product of standardised quality . You , however , are still , at this moment in time , a sha...
The company 's independence was maintained after Whitbread acted as a white knight by raising its stake in the company from 13 to 23 per cent , and the family and many small shareholders refused to sell their stakes . The chairman of Whitbread , Colonel Whitbread , is reputed to have said , " You are a very old firm ....
In 1971 , Allied Breweries sold its 35 per cent stake in the company , leaving Whitbread 25 per cent and the Boddington family 10 per cent , with the remainder of company shares held by small shareholders in the Manchester area . That year Guinness Draught stout and Heineken lager were introduced into the tied estate ...
what has stood Boddingtons in good stead is the highly distinctive flavour of its brews , especially its bitters . In fact , in the North @-@ West , Boddies is increasingly becoming a sort of cult brew .
In 1982 , Boddingtons bought the Oldham Brewery for £ 23 million , hoping to combine Oldham 's strength in lager and keg bitter with their own expertise in cask ales . After the acquisition , the company owned 272 public houses , 70 per cent of which were within 20 miles of its Manchester brewery . In 1983 , Boddingto...
In 1987 , the company rejected a £ 270 million reverse takeover bid by Midsummer Leisure . By this time Boddingtons had a tied estate of 520 pubs . In 1988 , the company closed the Oldham Brewery with the loss of 70 jobs , and shed 140 transport jobs at Higsons and Strangeways by contracting out delivery work to TNT ....
Boddingtons remained independent until 1989 , when Ewart Boddington sold Strangeways Brewery and the Boddingtons brand ( but not the tied estate ) to Whitbread for £ 50 @.@ 7 million . Whitbread was motivated to plug a gap in its portfolio by owning a credible national cask ale brand . The sale was amicable , with bot...
= = = Whitbread era = = =
Whitbread transformed the brand from regional to national , expanding production from 200 @,@ 000 to 850 @,@ 000 barrels a year between 1989 and 1995 . By 1993 the cask version was outsold only by Tetley and John Smith 's , and the majority of sales were outside of the North West . By 1994 it was the fourth @-@ highes...
It was very fortuitous that the brewery was in Manchester . To outsiders , Manchester is a very attractive place – known the world over for soccer , art , music and broadcasting . It would be difficult to have a Cream of Wolverhampton even though Banks 's beer is very good . People do not aspire to visit Wolverhampton...
Success was attributed to an excellent marketing campaign , and being the first canned ale to be sold with a widget after Guinness . In 1997 Boddingtons sales peaked , and 1998 saw a drop in sales of 10 per cent . Boddingtons had been turned into : " a fashion product ... and as with all fashion products , the drinker...
Meanwhile , in 1995 the independent owner of the 450 @-@ strong former Boddingtons tied estate , The Boddington Group , was taken over by Greenalls .
= = = Interbrew takeover = = =
In May 2000 the Whitbread Beer Company was acquired by the Belgian brewer Interbrew , which owned Stella Artois . At that time one in eight barrels of Boddingtons was exported to some 40 countries worldwide , including China , the United States , Taiwan and the West Indies . The Strangeways Brewery kegging facility cl...
In September 2004 the owners ( now known as InBev ) announced plans to close the Strangeways Brewery and move most production from Manchester to Magor in South Wales and Samlesbury , Lancashire , with the loss of 60 jobs . Two years earlier the brewery had employed 250 people . Boddingtons cask ale production , which ...
In May 2010 it was speculated in The Times that InBev ( Anheuser @-@ Busch InBev from 2008 onwards ) would attempt to sell the Boddingtons brand to another brewer after its failed attempt to sell the UK rights to Bass ale . The newspaper was damning of what it perceived as InBev 's mismanagement of the brand , which h...
In 2010 Boddingtons was the sixth @-@ highest selling bitter in the United Kingdom , although sales had dropped by almost three quarters since the takeover by Anheuser – Busch InBev in 2000 . In July 2011 AB InBev 's UK president Stuart MacFarlane claimed " We still believe in the brand " whilst admitting to not adver...
Production was around 250 @,@ 000 hectolitres in 2012 , with around 80 per cent of production destined for the UK market , and around 20 per cent for export markets such as Taiwan , Singapore and the United Arab Emirates .
= = Beers = =
Boddingtons has a distinctive straw @-@ golden coloured body with a creamy white head , which is achieved by the addition of nitrogen .
Boddingtons Draught Bitter ( 3 @.@ 5 % ABV )
The nitrogenated and pasteurised variant of the beer available in kegs and cans . It is brewed in Samlesbury . The canned variant , launched in 1991 , contains a widget to give the beer a creamy white head . The beer 's ABV was reduced from 3 @.@ 8 % to 3 @.@ 5 % in late 2008 . On draught in the United Kingdom it is t...
Boddingtons Pub Ale ( 4 @.@ 6 % ABV )
A higher ABV version of Boddingtons Draught Bitter , brewed since 1993 for export markets . It was available in the United Kingdom from 1995 – 6 as Boddingtons Export .
= = Advertising = =
The Boddingtons two bees logo was introduced in 1900 . The bees are a symbol of Manchester , from a time when it was a " hive of industry " , but the two bees also represent a pun on the company name of Boddingtons Breweries .
Boddingtons largely eschewed above the line advertising until 1987 , when it was first advertised on Granada television in the North West of England . The tagline from 1987 until 1991 was " If you don 't get Boddies , you 'll just get bitter " . Under Whitbread 's custodianship the comedian Frankie Howerd fronted the ...
From July 1991 until 1999 , a series of Boddingtons advertisements created by the Bartle Bogle Hegarty ( BBH ) agency used " The Cream of Manchester " tagline . The campaign , credited with revitalising the image of Manchester , was arguably third behind Manchester United and Coronation Street in raising the city 's p...
The series won several international advertising awards for BBH . The brand 's creaminess was emphasised through items such as face cream , ice cream , sun cream and whipped cream . Managing director of Whitbread , Miles Templeman , explained that :
We were thinking how to turn a second @-@ rate north @-@ west brand into something more stylish , to make it more appealing again . BBH thought of focusing on the creamy aspect , of selling a beer like a face cream .
A previously unknown Melanie Sykes launched her career as a television presenter following her appearances in the adverts from 1996 until 1999 . Animated television advertisements starring the transgender playboy cow Graham Heffer ran from 1999 until 2002 . The adverts attracted complaints from the public for allegedl...
This is at best cynical and at worst a slur on our great city , its heritage and the Strangeways workers . People have lost their livelihoods because of how this company has behaved . They will not be best pleased at what we can only see as pouring salt on the wounds .
Boddington 's was mentioned in episode 2 season 5 of Friends