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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0300
Wow
customer: ... to, to go year-round. agent: Right. customer: Again, we, Scott and I said we wanted to start a, uh, a location in town, but I really, um... Doing the development of it, I was now spending all this time, like, I was tweaking the software. I did not stop programming. I was just, "Okay, now let me try things...
1,563.548
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Llama-3.3-70B-Instruct_20260713T143033Z
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0301
... something similar.
agent: Right. customer: Again, we, Scott and I said we wanted to start a, uh, a location in town, but I really, um... Doing the development of it, I was now spending all this time, like, I was tweaking the software. I did not stop programming. I was just, "Okay, now let me try things. Let me make it faster. Let me use ...
1,563.608
1,564.408
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0302
People were saying, "Hey, can you just license... You, you built this."
customer: Again, we, Scott and I said we wanted to start a, uh, a location in town, but I really, um... Doing the development of it, I was now spending all this time, like, I was tweaking the software. I did not stop programming. I was just, "Okay, now let me try things. Let me make it faster. Let me use different appr...
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0303
Yes.
agent: Wow customer: ... something similar. agent: People were saying, "Hey, can you just license... You, you built this."
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0304
"This, can we use it for our e-commerce shop?"
customer: ... something similar. agent: People were saying, "Hey, can you just license... You, you built this." customer: Yes.
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0305
Right, and exactly-
agent: People were saying, "Hey, can you just license... You, you built this." customer: Yes. agent: "This, can we use it for our e-commerce shop?"
1,570.348
1,571.148
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0306
Wow
customer: Yes. agent: "This, can we use it for our e-commerce shop?" customer: Right, and exactly-
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0307
... because it was, it was just different. It wasn't, it wasn't another grid. It was, it told stories. It was clearly modern. It, it was sort of web 2.0-y. [laughs] And, um, so people were saying, "I would love to just build my business based on that foundation."
agent: "This, can we use it for our e-commerce shop?" customer: Right, and exactly- agent: Wow
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0308
Wow. I mean, amazing. It's, it reminds me so much of the story of Squarespace, and Squarespace was essentially started because the founder, he couldn't find a good way to do a blog and a website all in one.
customer: Right, and exactly- agent: Wow customer: ... because it was, it was just different. It wasn't, it wasn't another grid. It was, it told stories. It was clearly modern. It, it was sort of web 2.0-y. [laughs] And, um, so people were saying, "I would love to just build my business based on that foundation."
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0309
Mm-hmm.
agent: Wow customer: ... because it was, it was just different. It wasn't, it wasn't another grid. It was, it told stories. It was clearly modern. It, it was sort of web 2.0-y. [laughs] And, um, so people were saying, "I would love to just build my business based on that foundation." agent: Wow. I mean, amazing. It's, ...
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0310
And so he basically created his own way to build a website, right? He did it himself. It's similar story here.
customer: ... because it was, it was just different. It wasn't, it wasn't another grid. It was, it told stories. It was clearly modern. It, it was sort of web 2.0-y. [laughs] And, um, so people were saying, "I would love to just build my business based on that foundation." agent: Wow. I mean, amazing. It's, it reminds ...
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Similar story.
agent: Wow. I mean, amazing. It's, it reminds me so much of the story of Squarespace, and Squarespace was essentially started because the founder, he couldn't find a good way to do a blog and a website all in one. customer: Mm-hmm. agent: And so he basically created his own way to build a website, right? He did it hims...
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https://rss.art19.com/ep…e86fb433970_0312
Yeah.
customer: Mm-hmm. agent: And so he basically created his own way to build a website, right? He did it himself. It's similar story here. customer: Similar story.
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0313
But what I needed was something that helps me in the journey of entrepreneurship from this from scratch, and I'm not that different from other people. Like, if I needed this at some point, there's gonna be at least couple thousand people who also need this.
agent: And so he basically created his own way to build a website, right? He did it himself. It's similar story here. customer: Similar story. agent: Yeah.
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0314
Right.
customer: Similar story. agent: Yeah. customer: But what I needed was something that helps me in the journey of entrepreneurship from this from scratch, and I'm not that different from other people. Like, if I needed this at some point, there's gonna be at least couple thousand people who also need this.
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0315
So this was, like, spring 2005. At some point, Scott and I just said, "Okay, skateboards or software?" It was pretty obvious that we should go with software.
agent: Yeah. customer: But what I needed was something that helps me in the journey of entrepreneurship from this from scratch, and I'm not that different from other people. Like, if I needed this at some point, there's gonna be at least couple thousand people who also need this. agent: Right.
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When we come back in just a moment, Shopify starts to gain traction but still needs money, so Tobi heads to the Bay Area, buys a used bicycle on Craigslist, and pedals over to Sand Hill Road. Stay with us. I'm Guy Raz, and you're listening to How I Built This. When it comes to your health and wellbeing, the right care ...
customer: But what I needed was something that helps me in the journey of entrepreneurship from this from scratch, and I'm not that different from other people. Like, if I needed this at some point, there's gonna be at least couple thousand people who also need this. agent: Right. customer: So this was, like, spring 20...
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0317
Yeah. So, um, we decided it's gonna be software, and I called Daniel, who's a really good friend, my best friend, really, from Ger- who was in Germany, and said, "Hey, here's what I would like to do, and I think I need another half year to build this. Do you wanna spend a summer in Canada and we do this together, and, ...
agent: Right. customer: So this was, like, spring 2005. At some point, Scott and I just said, "Okay, skateboards or software?" It was pretty obvious that we should go with software. agent: When we come back in just a moment, Shopify starts to gain traction but still needs money, so Tobi heads to the Bay Area, buys a us...
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called Daniel, who's a really good friend, my best friend, really, from Ger- who was in Germany, and said, "Hey, here's what I would like to do, and I think I need another half year to build this. Do you wanna spend a summer in Canada and we do this together, and, like, we could work together, and that would be fun?"
high
Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0318
So you, you and Daniel spend that summer-
customer: So this was, like, spring 2005. At some point, Scott and I just said, "Okay, skateboards or software?" It was pretty obvious that we should go with software. agent: When we come back in just a moment, Shopify starts to gain traction but still needs money, so Tobi heads to the Bay Area, buys a used bicycle on ...
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0319
Yeah
agent: When we come back in just a moment, Shopify starts to gain traction but still needs money, so Tobi heads to the Bay Area, buys a used bicycle on Craigslist, and pedals over to Sand Hill Road. Stay with us. I'm Guy Raz, and you're listening to How I Built This. When it comes to your health and wellbeing, the righ...
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0320
... I guess summer of 2005.
customer: Yeah. So, um, we decided it's gonna be software, and I called Daniel, who's a really good friend, my best friend, really, from Ger- who was in Germany, and said, "Hey, here's what I would like to do, and I think I need another half year to build this. Do you wanna spend a summer in Canada and we do this toget...
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0321
That summer became, like, a year and a half, but yes.
agent: So you, you and Daniel spend that summer- customer: Yeah agent: ... I guess summer of 2005.
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Okay, a s- a year and a half trying to build this software together.
customer: Yeah agent: ... I guess summer of 2005. customer: That summer became, like, a year and a half, but yes.
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Exactly.
agent: ... I guess summer of 2005. customer: That summer became, like, a year and a half, but yes. agent: Okay, a s- a year and a half trying to build this software together.
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At what point do you stop selling snowboards?
customer: That summer became, like, a year and a half, but yes. agent: Okay, a s- a year and a half trying to build this software together. customer: Exactly.
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0325
Around that time.
agent: Okay, a s- a year and a half trying to build this software together. customer: Exactly. agent: At what point do you stop selling snowboards?
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Kind of shuttered?
customer: Exactly. agent: At what point do you stop selling snowboards? customer: Around that time.
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It was, it was, it was basically the summer, and we didn't reopen afterwards.
agent: At what point do you stop selling snowboards? customer: Around that time. agent: Kind of shuttered?
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You just didn't reopen. How did you come up with the name Shopify for this software?
customer: Around that time. agent: Kind of shuttered? customer: It was, it was, it was basically the summer, and we didn't reopen afterwards.
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Uh, it was Scott's idea. It was, um... We, we talked about what, what we wanted it, and, um, putting shop and simplify together was pretty straightforward, and then we went, I think, on GoDaddy and registered the .com-
agent: Kind of shuttered? customer: It was, it was, it was basically the summer, and we didn't reopen afterwards. agent: You just didn't reopen. How did you come up with the name Shopify for this software?
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And there you go
customer: It was, it was, it was basically the summer, and we didn't reopen afterwards. agent: You just didn't reopen. How did you come up with the name Shopify for this software? customer: Uh, it was Scott's idea. It was, um... We, we talked about what, what we wanted it, and, um, putting shop and simplify together wa...
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... that take people back and saying, "Oh, yeah, those times were different." [laughs]
agent: You just didn't reopen. How did you come up with the name Shopify for this software? customer: Uh, it was Scott's idea. It was, um... We, we talked about what, what we wanted it, and, um, putting shop and simplify together was pretty straightforward, and then we went, I think, on GoDaddy and registered the .com-...
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0332
All right. So you've got Shopify. You're building this thing, and really, it sounds like from that moment, from the beginning, you're thinking, "This is gonna be our business. We're gonna build the software that will enable people to open e-commerce sites easily and simply."
customer: Uh, it was Scott's idea. It was, um... We, we talked about what, what we wanted it, and, um, putting shop and simplify together was pretty straightforward, and then we went, I think, on GoDaddy and registered the .com- agent: And there you go customer: ... that take people back and saying, "Oh, yeah, those ti...
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0333
Exactly. It's, you know, all... There's so much to building business. There's so much complexity and, like, if you get an order, how, how does the money make it to you? How do you get, um... Where do you get shipping labels from? How do you make a truck show up to actually, uh, send it anywhere? Like, Shopify just does...
agent: And there you go customer: ... that take people back and saying, "Oh, yeah, those times were different." [laughs] agent: All right. So you've got Shopify. You're building this thing, and really, it sounds like from that moment, from the beginning, you're thinking, "This is gonna be our business. We're gonna buil...
1,932.116
1,947.596
customer
eng
en
unknown
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0334
Yeah.
customer: ... that take people back and saying, "Oh, yeah, those times were different." [laughs] agent: All right. So you've got Shopify. You're building this thing, and really, it sounds like from that moment, from the beginning, you're thinking, "This is gonna be our business. We're gonna build the software that will...
1,947.596
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0335
That was the goal because, um, you know that moment that, that I described there, um, I got my first sale, we got our first sale?
agent: All right. So you've got Shopify. You're building this thing, and really, it sounds like from that moment, from the beginning, you're thinking, "This is gonna be our business. We're gonna build the software that will enable people to open e-commerce sites easily and simply." customer: Exactly. It's, you know, al...
1,948.576
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customer
eng
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unknown
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0336
Yeah.
customer: Exactly. It's, you know, all... There's so much to building business. There's so much complexity and, like, if you get an order, how, how does the money make it to you? How do you get, um... Where do you get shipping labels from? How do you make a truck show up to actually, uh, send it anywhere? Like, Shopify...
1,956.996
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0337
From that point on, I can never get that again, but that was such a profound moment. Like, what I wanna spend my time on is, like, I... Can't I just help other people have that experience?
agent: Yeah. customer: That was the goal because, um, you know that moment that, that I described there, um, I got my first sale, we got our first sale? agent: Yeah.
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0338
Huh.
customer: That was the goal because, um, you know that moment that, that I described there, um, I got my first sale, we got our first sale? agent: Yeah. customer: From that point on, I can never get that again, but that was such a profound moment. Like, what I wanna spend my time on is, like, I... Can't I just help oth...
1,967.976
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0339
That became sort of a guiding principle of how we built the company.
agent: Yeah. customer: From that point on, I can never get that again, but that was such a profound moment. Like, what I wanna spend my time on is, like, I... Can't I just help other people have that experience? agent: Huh.
1,968.356
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0340
And, um, I have to imagine that you gotta, at some point, raise some money to pay for server space, pay for-
customer: From that point on, I can never get that again, but that was such a profound moment. Like, what I wanna spend my time on is, like, I... Can't I just help other people have that experience? agent: Huh. customer: That became sort of a guiding principle of how we built the company.
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0341
Sure
agent: Huh. customer: That became sort of a guiding principle of how we built the company. agent: And, um, I have to imagine that you gotta, at some point, raise some money to pay for server space, pay for-
1,980.636
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0342
... you know, the, kind of, the, the costs associated with building this technology and then marketing it. When did you first start to think about bringing in some money?
customer: That became sort of a guiding principle of how we built the company. agent: And, um, I have to imagine that you gotta, at some point, raise some money to pay for server space, pay for- customer: Sure
1,981.336
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0343
So around that time, we, um, asked friends and family for money. So this was the-
agent: And, um, I have to imagine that you gotta, at some point, raise some money to pay for server space, pay for- customer: Sure agent: ... you know, the, kind of, the, the costs associated with building this technology and then marketing it. When did you first start to think about bringing in some money?
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asked friends and family for money
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0344
This is, like, 2006, 2007?
customer: Sure agent: ... you know, the, kind of, the, the costs associated with building this technology and then marketing it. When did you first start to think about bringing in some money? customer: So around that time, we, um, asked friends and family for money. So this was the-
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0345
Yeah, 2000... around '05 we-
agent: ... you know, the, kind of, the, the costs associated with building this technology and then marketing it. When did you first start to think about bringing in some money? customer: So around that time, we, um, asked friends and family for money. So this was the- agent: This is, like, 2006, 2007?
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0346
Okay
customer: So around that time, we, um, asked friends and family for money. So this was the- agent: This is, like, 2006, 2007? customer: Yeah, 2000... around '05 we-
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0347
... we did a round.
agent: This is, like, 2006, 2007? customer: Yeah, 2000... around '05 we- agent: Okay
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0348
Like Fiona's parents, anyone you knew-
customer: Yeah, 2000... around '05 we- agent: Okay customer: ... we did a round.
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Llama-3.3-70B-Instruct_20260713T143033Z
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https://rss.art19.com/ep…00762e86fb433970
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Fiona's parents
agent: Okay customer: ... we did a round. agent: Like Fiona's parents, anyone you knew-
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customer
eng
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founder
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
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... with any cash.
customer: ... we did a round. agent: Like Fiona's parents, anyone you knew- customer: Fiona's parents
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Llama-3.3-70B-Instruct_20260713T143033Z
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0351
Exactly. Uh, uh, people from my family. I mean, um, you know, amazing that people trusted us so much.
agent: Like Fiona's parents, anyone you knew- customer: Fiona's parents agent: ... with any cash.
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people from my family ... trusted us so much
medium
Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0352
And how much money did you think you needed at that time?
customer: Fiona's parents agent: ... with any cash. customer: Exactly. Uh, uh, people from my family. I mean, um, you know, amazing that people trusted us so much.
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Llama-3.3-70B-Instruct_20260713T143033Z
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0353
Um, it was $200,000.
agent: ... with any cash. customer: Exactly. Uh, uh, people from my family. I mean, um, you know, amazing that people trusted us so much. agent: And how much money did you think you needed at that time?
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0354
Which is a lot of money.
customer: Exactly. Uh, uh, people from my family. I mean, um, you know, amazing that people trusted us so much. agent: And how much money did you think you needed at that time? customer: Um, it was $200,000.
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
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A lot of money.
agent: And how much money did you think you needed at that time? customer: Um, it was $200,000. agent: Which is a lot of money.
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0356
And, and when people said, "Tobi, what do you need $200,000 for?" what would you say?
customer: Um, it was $200,000. agent: Which is a lot of money. customer: A lot of money.
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0357
Here's the experience up to this point. This is valuable. I know it's valuable because I would have needed it, and there are more people like me.
agent: Which is a lot of money. customer: A lot of money. agent: And, and when people said, "Tobi, what do you need $200,000 for?" what would you say?
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0358
But meantime, all these sort of, like, people were still asking you for this, and what were you saying to them? Were you saying, "Hang on, we're working on something, just hold tight, we'll get it to you"?
customer: A lot of money. agent: And, and when people said, "Tobi, what do you need $200,000 for?" what would you say? customer: Here's the experience up to this point. This is valuable. I know it's valuable because I would have needed it, and there are more people like me.
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0359
Yeah. I, I kept a weblog where I sort of talked about my experience building it. I also had a landing page collecting emails, which is now, of course, part of the-
agent: And, and when people said, "Tobi, what do you need $200,000 for?" what would you say? customer: Here's the experience up to this point. This is valuable. I know it's valuable because I would have needed it, and there are more people like me. agent: But meantime, all these sort of, like, people were still asking ...
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0360
And the landing page was shopify.com or?
customer: Here's the experience up to this point. This is valuable. I know it's valuable because I would have needed it, and there are more people like me. agent: But meantime, all these sort of, like, people were still asking you for this, and what were you saying to them? Were you saying, "Hang on, we're working on s...
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agent
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0361
Yeah, and here's, like, a demo which we pointed people to Snowdevil to explain why we were doing this, and, um, by the time we launched in 2006, I think we had 4,000 or 5,000 emails, so it's not... But that seemed like a lot.
agent: But meantime, all these sort of, like, people were still asking you for this, and what were you saying to them? Were you saying, "Hang on, we're working on something, just hold tight, we'll get it to you"? customer: Yeah. I, I kept a weblog where I sort of talked about my experience building it. I also had a lan...
2,050.076
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customer
eng
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0362
Wow.
customer: Yeah. I, I kept a weblog where I sort of talked about my experience building it. I also had a landing page collecting emails, which is now, of course, part of the- agent: And the landing page was shopify.com or? customer: Yeah, and here's, like, a demo which we pointed people to Snowdevil to explain why we we...
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0363
Um...
agent: And the landing page was shopify.com or? customer: Yeah, and here's, like, a demo which we pointed people to Snowdevil to explain why we were doing this, and, um, by the time we launched in 2006, I think we had 4,000 or 5,000 emails, so it's not... But that seemed like a lot. agent: Wow.
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0364
Wow.
customer: Yeah, and here's, like, a demo which we pointed people to Snowdevil to explain why we were doing this, and, um, by the time we launched in 2006, I think we had 4,000 or 5,000 emails, so it's not... But that seemed like a lot. agent: Wow. customer: Um...
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meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0365
Yeah.
agent: Wow. customer: Um... agent: Wow.
2,065.576
2,066.196
customer
eng
id
unknown
other
0
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high
Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0366
All right. You've got the seed money. You've got, uh-
customer: Um... agent: Wow. customer: Yeah.
2,066.196
2,069.316
agent
eng
en
unknown
host
0
0
0
0
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0367
A small office. We ended up taking a very small office space. We actually moved above the coffee shop I got that first sale in.
agent: Wow. customer: Yeah. agent: All right. You've got the seed money. You've got, uh-
2,069.316
2,076.896
customer
eng
en
unknown
other
0
0
0
0
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0368
Okay, great.
customer: Yeah. agent: All right. You've got the seed money. You've got, uh- customer: A small office. We ended up taking a very small office space. We actually moved above the coffee shop I got that first sale in.
2,076.896
2,077.316
agent
eng
tl
unknown
host
0
0
0
0
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0
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0
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0369
We actually... We never got internet, like, we always used their Wi-Fi. [laughs]
agent: All right. You've got the seed money. You've got, uh- customer: A small office. We ended up taking a very small office space. We actually moved above the coffee shop I got that first sale in. agent: Okay, great.
2,077.316
2,080.276
customer
eng
en
unknown
other
0
0
0
0
0
0
0
0
0
0
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1
high
Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0370
Right.
customer: A small office. We ended up taking a very small office space. We actually moved above the coffee shop I got that first sale in. agent: Okay, great. customer: We actually... We never got internet, like, we always used their Wi-Fi. [laughs]
2,080.276
2,080.696
agent
eng
en
unknown
host
0
0
0
0
0
0
0
0
0
0
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1
high
Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0371
Um, built some desks, and, uh, that's from where we worked.
agent: Okay, great. customer: We actually... We never got internet, like, we always used their Wi-Fi. [laughs] agent: Right.
2,080.696
2,084.316
customer
eng
en
unknown
other
0
0
0
0
0
0
0
0
0
0
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1
high
Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0372
And it's time to launch. You've got 4,000 emails or so from the landing page, and did you just send, like, a blast of emails saying, "Okay, we're live. We're here. We're ready to go"? Is that how you launched it?
customer: We actually... We never got internet, like, we always used their Wi-Fi. [laughs] agent: Right. customer: Um, built some desks, and, uh, that's from where we worked.
2,084.316
2,094.176
agent
eng
en
unknown
host
0
0
0
0
0
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1
high
Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0373
That's exactly what we did. Um, so just a blast email.
agent: Right. customer: Um, built some desks, and, uh, that's from where we worked. agent: And it's time to launch. You've got 4,000 emails or so from the landing page, and did you just send, like, a blast of emails saying, "Okay, we're live. We're here. We're ready to go"? Is that how you launched it?
2,094.176
2,096.796
customer
eng
en
unknown
host
0
0
0
0
0
0
0
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1
high
Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0374
And what was the response?
customer: Um, built some desks, and, uh, that's from where we worked. agent: And it's time to launch. You've got 4,000 emails or so from the landing page, and did you just send, like, a blast of emails saying, "Okay, we're live. We're here. We're ready to go"? Is that how you launched it? customer: That's exactly what ...
2,096.796
2,098.256
agent
eng
en
unknown
host
0
0
0
0
0
0
0
0
0
0
0
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0
0
1
high
Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0375
So people signed up to just try it out, which was really, really exciting, and frankly, there are still business running, um, on Shopify that, that actually started on that day, which is-
agent: And it's time to launch. You've got 4,000 emails or so from the landing page, and did you just send, like, a blast of emails saying, "Okay, we're live. We're here. We're ready to go"? Is that how you launched it? customer: That's exactly what we did. Um, so just a blast email. agent: And what was the response?
2,098.256
2,108.676
customer
eng
en
unknown
host
0
0
0
0
0
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high
Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0376
Wow
customer: That's exactly what we did. Um, so just a blast email. agent: And what was the response? customer: So people signed up to just try it out, which was really, really exciting, and frankly, there are still business running, um, on Shopify that, that actually started on that day, which is-
2,108.676
2,108.736
agent
eng
pl
unknown
host
0
0
0
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0377
... remarkable. But it wasn't, it wasn't a lot. I mean, you know, think about what an online store is. It's, to most of our customers, this is their livelihood.
agent: And what was the response? customer: So people signed up to just try it out, which was really, really exciting, and frankly, there are still business running, um, on Shopify that, that actually started on that day, which is- agent: Wow
2,108.736
2,116.876
customer
eng
en
unknown
other
0
0
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0378
Right.
customer: So people signed up to just try it out, which was really, really exciting, and frankly, there are still business running, um, on Shopify that, that actually started on that day, which is- agent: Wow customer: ... remarkable. But it wasn't, it wasn't a lot. I mean, you know, think about what an online store is...
2,116.876
2,117.036
agent
eng
en
unknown
host
0
0
0
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0379
If that thing is not there suddenly, um, or something goes wrong, the business is defunct, which is a huge responsibility, and people were trusting three guys in Canada.
agent: Wow customer: ... remarkable. But it wasn't, it wasn't a lot. I mean, you know, think about what an online store is. It's, to most of our customers, this is their livelihood. agent: Right.
2,117.036
2,125.706
customer
eng
en
unknown
other
0
0
0
0
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0
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0
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1
high
Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0380
And was it free initially?
customer: ... remarkable. But it wasn't, it wasn't a lot. I mean, you know, think about what an online store is. It's, to most of our customers, this is their livelihood. agent: Right. customer: If that thing is not there suddenly, um, or something goes wrong, the business is defunct, which is a huge responsibility, an...
2,125.706
2,127.576
agent
eng
en
unknown
host
0
0
0
0
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high
Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0381
It started out free. The first year, we decided against the multiple-tier, um, monthly cost.
agent: Right. customer: If that thing is not there suddenly, um, or something goes wrong, the business is defunct, which is a huge responsibility, and people were trusting three guys in Canada. agent: And was it free initially?
2,127.576
2,134.506
customer
eng
en
unknown
other
0
0
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0382
Subscription, right? Okay.
customer: If that thing is not there suddenly, um, or something goes wrong, the business is defunct, which is a huge responsibility, and people were trusting three guys in Canada. agent: And was it free initially? customer: It started out free. The first year, we decided against the multiple-tier, um, monthly cost.
2,134.506
2,135.276
agent
eng
en
unknown
host
0
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0383
Because we figured that this... It's gonna be so hard to get people to trust us that, um, making it cheaper would be more likely for people to give it a try, and the, the model was, I think we charged, like, 3.5 or 3.75% per, per sale. It was a complete failure of a business model because for basically everyone who did...
agent: And was it free initially? customer: It started out free. The first year, we decided against the multiple-tier, um, monthly cost. agent: Subscription, right? Okay.
2,135.276
2,161.176
customer
eng
en
unknown
other
0
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0384
Right.
customer: It started out free. The first year, we decided against the multiple-tier, um, monthly cost. agent: Subscription, right? Okay. customer: Because we figured that this... It's gonna be so hard to get people to trust us that, um, making it cheaper would be more likely for people to give it a try, and the, the mo...
2,161.176
2,161.216
agent
eng
en
unknown
host
0
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0385
So we ended up switching it a year after launch, actually the night before my wedding, for a reason I will never figure out why I did that.
agent: Subscription, right? Okay. customer: Because we figured that this... It's gonna be so hard to get people to trust us that, um, making it cheaper would be more likely for people to give it a try, and the, the model was, I think we charged, like, 3.5 or 3.75% per, per sale. It was a complete failure of a business ...
2,161.216
2,169.276
customer
eng
en
unknown
other
0
0
0
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1
high
Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0386
The night before your wedding-
customer: Because we figured that this... It's gonna be so hard to get people to trust us that, um, making it cheaper would be more likely for people to give it a try, and the, the model was, I think we charged, like, 3.5 or 3.75% per, per sale. It was a complete failure of a business model because for basically everyo...
2,169.276
2,170.476
agent
eng
en
unknown
host
0
0
0
0
0
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0
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high
Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0387
Yeah
agent: Right. customer: So we ended up switching it a year after launch, actually the night before my wedding, for a reason I will never figure out why I did that. agent: The night before your wedding-
2,170.476
2,170.586
customer
eng
tr
unknown
other
0
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0388
... you switched to a subscription model?
customer: So we ended up switching it a year after launch, actually the night before my wedding, for a reason I will never figure out why I did that. agent: The night before your wedding- customer: Yeah
2,170.586
2,172.376
agent
eng
en
unknown
host
0
0
0
0
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0389
Yeah, and, uh, we, we grandfathered everyone, but suddenly everyone called us and said, "Hey, I promised my so-and-so that they can use this for free, and suddenly it costs money." And so I got all these phone calls, like, during my wedding. [laughs]
agent: The night before your wedding- customer: Yeah agent: ... you switched to a subscription model?
2,172.376
2,183.146
customer
eng
en
unknown
founder
0
0
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0390
[laughs]
customer: Yeah agent: ... you switched to a subscription model? customer: Yeah, and, uh, we, we grandfathered everyone, but suddenly everyone called us and said, "Hey, I promised my so-and-so that they can use this for free, and suddenly it costs money." And so I got all these phone calls, like, during my wedding. [lau...
2,183.146
2,183.226
agent
eng
lv
unknown
host
0
0
0
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0391
It was like... So that was sort of a bit stressful.
agent: ... you switched to a subscription model? customer: Yeah, and, uh, we, we grandfathered everyone, but suddenly everyone called us and said, "Hey, I promised my so-and-so that they can use this for free, and suddenly it costs money." And so I got all these phone calls, like, during my wedding. [laughs] agent: [la...
2,183.226
2,185.876
customer
eng
en
unknown
other
0
0
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0
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0392
So you, uh, so you changed the model in 2007.
customer: Yeah, and, uh, we, we grandfathered everyone, but suddenly everyone called us and said, "Hey, I promised my so-and-so that they can use this for free, and suddenly it costs money." And so I got all these phone calls, like, during my wedding. [laughs] agent: [laughs] customer: It was like... So that was sort o...
2,185.876
2,189.456
agent
eng
en
unknown
host
0
0
0
0
0
0
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0
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0393
Yeah.
agent: [laughs] customer: It was like... So that was sort of a bit stressful. agent: So you, uh, so you changed the model in 2007.
2,189.456
2,189.636
customer
eng
id
unknown
other
0
0
0
0
0
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0394
Still living with your in-laws.
customer: It was like... So that was sort of a bit stressful. agent: So you, uh, so you changed the model in 2007. customer: Yeah.
2,189.636
2,190.636
agent
eng
en
unknown
host
0
0
0
0
0
0
0
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0395
Yes.
agent: So you, uh, so you changed the model in 2007. customer: Yeah. agent: Still living with your in-laws.
2,190.636
2,191.256
customer
eng
fr
unknown
other
0
0
0
0
0
0
0
0
0
0
0
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0
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1
high
Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0396
Now, but, but now married with your in-laws.
customer: Yeah. agent: Still living with your in-laws. customer: Yes.
2,191.256
2,193.156
agent
eng
en
unknown
host
0
0
0
0
0
0
0
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0397
Yeah, yeah.
agent: Still living with your in-laws. customer: Yes. agent: Now, but, but now married with your in-laws.
2,193.156
2,193.896
customer
eng
id
unknown
other
0
0
0
0
0
0
0
0
0
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0
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high
Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0398
Um, how many, um, uh, people, uh, do you remember, like, in those early days, like the first year or so, actually signed up for the service?
customer: Yes. agent: Now, but, but now married with your in-laws. customer: Yeah, yeah.
2,193.896
2,201.756
agent
eng
en
unknown
host
0
0
0
0
0
0
0
0
0
0
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0399
I mean, it, uh, it was a couple of thousand accounts, and I would say, like, maybe 100 active.
agent: Now, but, but now married with your in-laws. customer: Yeah, yeah. agent: Um, how many, um, uh, people, uh, do you remember, like, in those early days, like the first year or so, actually signed up for the service?
2,203.128
2,209.488
customer
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