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from the technology in the near term. In particular, the
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consultancy argues that generative AI can generate
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personalized investment recommendations, analyze
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market data, and test different scenarios to propose
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new trading strategies.8 Certainly, interest exists
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for applying generative AI in all these areas. The
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financial sector has been very quick to understand the
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usefulness of these tools, says Cont.
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With limited and at most partial exceptions, however,
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the industry has not gone beyond experimentation in
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such areas. Jason Napier, head of European banks
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research at UBS, says that while later there will be
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other, probably more important, deployments, a lot of
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the potential of AI appears really nascent at this stage.
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Rather than generative AI revolutionizing the industry
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over the short to medium term, companies are focused
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on using it to address a range of specific tasks that
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typically involve the automation of low value-added
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jobs that previously required humans to assess
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unstructured information. Interest in doing more exists,
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but the still experimental state of generative AI-
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powered tools and, equally important, regulatory issues
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stand in the way.
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While later there will be
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other, probably more
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important, deployments,
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a lot of the potential of AI
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appears really nascent at
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this stage.
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Jason Napier, Head of European Banks
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Research, UBS
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10 MIT Technology Review Insights
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03
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03
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T
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o be useful, any new technology or tool must
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solve a problem. So far, generative AI is being
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applied to a range of specific tasks or
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problems, rather than for the wholesale
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design of operating models across entire
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companies. This is the case across much of the
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economy. McKinsey estimates that roughly three-
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quarters of the value created by generative AI overall will
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arise from just four areas: customer operations,
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marketing and sales, software engineering, and research
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and development.9
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Cost cuts for now; income generation will
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have to wait
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Where financial services differ from other sectors is
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that generative AI is largely not being used to drive
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revenue. According to UBS research, so far the real
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value being seen is from cutting costs. (see Figure 4).
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Reality check:
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Recent deployments
|
of generative AI
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We will leverage on
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generative AI to change
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the anatomy of work,
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including our internal
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processes, by
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automating typically
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tedious tasks and
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workflows.
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Lito Villanueva, Chief Innovations Officer
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and Executive Vice President, RCBC
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Figure 4: Expected impact of generative AI in the financial sector
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UBS analysts say generative AIs main opportunity for the financial sector is lower costs, as staff expenses
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represent a relatively high portion of total costs.
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Source: Compiled by MIT Technology Review Insights, based on data from Will Generative AI deliver a generational transformation, UBS, 2023
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Banks
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Exchange & nancial business services
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Fintech & payments
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Insurance
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Real estate
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Wealth & asset managers
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Revenues
|
Costs
|
Competition
|
Neutral
|
Increase
|
Neutral
|
Reduction
|
Increase
|
Neutral
|
Reduction
|
Reduction
|
Reduction
|
Reduction
|
Reduction
|
Reduction
|
Increase
|
Increase
|
Increase
|
Increase
|
Neutral
|
Increase
|
11
|
MIT Technology Review Insights
|
According to its assessments of a range of industries
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(see Figure 5), the main impact of generative AI lies in
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