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cost cutting, rather than on income generation. This is
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true in every part of the sector, including in banking,
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wealth management, insurance, and payments.
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These savings, in most cases, arise from using
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technology to free human employees from the need to
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analyze large amounts of often unstructured data and to
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produce output in response to directions given in natural
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language. We will leverage on generative AI to change
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the anatomy of work, including our internal processes, by
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automating typically tedious tasks and workflows, says
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Lito Villanueva, chief innovations officer and executive
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vice president at Rizal Commercial Banking Corporation
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(RCBC), a Philippines-based bank. RCBC is not alone.
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According to a Fortune article published in June 2023,
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so-called generative AI is already helping to speed up
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mundane tasks known to crush the spirit of junior Wall
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Street employees, hedge funds sayfrom reviewing
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reams of market research to writing basic code and
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summarizing fund performance.10
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Eyeing higher-value work
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These innovations are not typically designed to reduce
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employment levels so much as to give time for staff to
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focus on higher-value work. Mileham notes that even
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the limited applications deployed at Betterment so
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far represent an unmitigated boon in the day-to-day
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operations of the firm. There are efficiency benefits
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across the board. The value is real, and we get a lot out
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of it, he says.
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Figure 5: General Impact of generative AI
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Overall, UBS analysts see cost savings as the most likely outcome from advances in generative AI, based on
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analysis of 31 sectors.
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Source: Compiled by MIT Technology Review Insights, based on data from Will Generative AI deliver a generational transformation, UBS, 2023
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Wealth & asset
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managers
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Autos
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Banks
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Fintech/
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payments
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Support services
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Building/
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construction
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IT services
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Transport
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Insurance**
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Software
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Media
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Chemicals
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Oil & gas
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Stock exchanges
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Staples
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Aerospace/defense
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Real estate
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Mining
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Telecoms
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Semiconductors
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Technology hardware
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Luxury goods
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Medical devices
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General retail
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Food retail
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Capital goods
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Internet*
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Leisure
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Pharma
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Steel
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Utilities
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Revenue potential
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Cost saving potential
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Competition risk
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*Internet identied an increase in costs as well as greater revenue and competition potential.
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**Insurance saw a negative risk to revenues as well as cost-saving potentials and risk of increased competition
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12
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MIT Technology Review Insights
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Another potential improvement is that generative
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AI applications may sometimes outperform people
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when evaluating unstructured data. A University of
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Chicago business school study, for example, found
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that a generative AI tool could quickly and accurately
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process the implications of bloated financial disclosure
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information, which might seek to hide the truth through
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verbiage.
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11
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In contrast, academic research into the ability of a
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generative AI tool to help customer service operations
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found that it increased average productivity in terms of
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issue resolution per hour. However, it had the greatest
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impact on novice and low-skilled workers, and minimal
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impact on experienced and highly skilled workers.12 In
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other words, it helped new employees get up to speed,
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but was less useful to those who already knew the
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ropes.
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Uses of generative AI in the finance sector
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Financial services firms have focused generative AI
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deployment on several specific tasks that share the
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kind of attributes described above.
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Customer service: Chia speaks for many when he
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notes a very strong use case for generative AI in
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customer servicegoing 24/7 for customer service,
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even to the extent of providing advice for customers.
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Indeed, the academic research noted above on use
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