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of the technology in customer service found that it
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increased the number of issues solved per hour by 14%,
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improved client sentiment, and reduced requests for
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managerial intervention.
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13
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The most common customer servicerelated innovation
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is the creation of chatbots for either direct use by
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customers or company service agents. These tools
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represent not so much a new development as an
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evolution. At Betterment, for example, a chatbot based
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on predictive AI has already reduced the workload on
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our customer service team drastically, Mileham says,
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even before the integration of generative AI. That step
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is being considered carefully.
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The addition of generative AI elements to chatbots
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brings obvious benefits. These include interaction
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in natural language and the possible integration of
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potentially huge repositories of unstructured data into
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the tools knowledge base. Accordingly, Villanueva says
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that a generative AIbased chatbot is one of RCBCs
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leading digital priorities. Thats because it enables
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real-time quality customer service interactions and
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contributes to a seamless customer experience by
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facilitating the filing of complaints, accommodation of
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client requests, and collection of relevant customer data.
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RCBC is not alone. In May 2023, tech company Kasisto
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launched KAI-GPT, the first banking-specific LLM,
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and the initial program built to use KAI-GPT was KAI
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Answers, which aids employees in replying to customer
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queries.
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14 Meanwhile, various banks have announced
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development of generative AI-powered information
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tools for the direct use of customers or customer
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service agents.
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15 Similarly, Cowbell Insurance has
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launched MooGPT to provide answers to its customers
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and agents.
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16 Most of these tools appear designed
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to improve customer-employee interactions rather
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than replacing them, except in cases where the aim is
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providing basic information.
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This is intentional. Two considerations are at play.
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First, notes Mileham, any integration of generative AI
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into existing chatbots needs to be done safely. As of
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yet, its not like youre going to be putting a generative
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AI directly in front of customers and setting it free,
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he says. Second, some financial services firms have
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reported an increased need for human customer
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service staff. Weve seen people wanting more human
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interactions for retail transactions instead of fewer,
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says Villanueva. As a result, the Philippines-based
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As of yet, its not like youre going to be putting a
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generative AI directly in front of customers and
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setting it free.
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John Mileham, Chief Technology Officer, Betterment
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13
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MIT Technology Review Insights
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banks generative AI chatbots are being designed to
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allow our talents to maximize their time and move
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toward more highly specified customer concerns that
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require more detailed and sensitive attention, he adds.
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Fraud prevention and risk management: For some
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years, financial services companies have been using
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advanced technologies, including predictive AI, to
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improve risk management and fraud prevention.
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Generative AI will allow the sector to go further,
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including through greater integration of unstructured
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data into these efforts. Chia says that using such
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information will allow companies to identify new
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patterns and anomalies with associated risks at both
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a micro levelsuch as the potential for an individual to
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defaultand a broader onesuch as market trends.
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More specifically, according to UBS research, reducing
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fraud is key for the payments industry in general.
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Visa and PayPal have both deployed generative AI to
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prevent fraudulent transactions by blocking suspicious
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ones.
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17 More generally, fintechs such as Datavisor,
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Feedzai, and Forter have all integrated generative AI
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into their off-the-shelf solutions to reduce payment
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fraud.
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18 At the same time, the new technology allows
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the sector to go beyond reinforcing existing anti-fraud
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defences, says Villanueva. He adds that RCBC is
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hoping to use it to engage customers more actively in
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fraud prevention, through more targeted and effective
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awareness and education campaigns.
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Coding: The financial services industry is, in many
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ways, a knowledge-based one. Michael Briest, head of
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European technology research at UBS, notes that as a
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sector, banks spend more as a percentage of revenues
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on IT than any other, and a lot of banks still do software
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design and maintenance in house. Accordingly, ways
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to improve the efficiency of such activities will interest
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companies. If properly trained, a generative AI tool can
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produce requested computer code as easily as others
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can answer questions or generate pictures.
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A leading U.S. bank has started using generative AI
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tools to help its code developers.
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19 It is not alone.
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