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[1317.12 --> 1318.62] give up their precious money
[1318.62 --> 1320.46] and spend a bunch of money
[1320.46 --> 1321.02] making, like,
[1321.10 --> 1322.88] a really great quality fan.
[1322.98 --> 1323.42] Which they'd probably
[1323.42 --> 1324.34] make a lot of money out of.
[1324.46 --> 1324.72] Which,
[1324.96 --> 1325.24] well,
[1325.34 --> 1325.54] no,
[1325.64 --> 1326.32] I don't think so
[1326.32 --> 1326.80] because,
[1327.28 --> 1327.82] like,
[1327.92 --> 1328.82] you look at how much
[1328.82 --> 1329.44] Knock2Up spends
[1329.44 --> 1330.12] on the packaging,
[1330.46 --> 1330.72] you know,
[1330.78 --> 1331.34] to make sure that,
[1331.34 --> 1332.66] and you can't have
[1332.66 --> 1333.42] a premium brand
[1333.42 --> 1334.52] without having good packaging.
[1334.70 --> 1335.58] I think this has been proven
[1335.58 --> 1336.34] time and time again.
[1336.46 --> 1337.48] I'm not criticizing them
[1337.48 --> 1338.14] for spending money
[1338.14 --> 1338.68] on packaging.
[1338.92 --> 1339.34] You have to.
[1339.76 --> 1340.28] So they've got
[1340.28 --> 1341.14] their premium packaging,
[1341.34 --> 1342.36] they've got actually
[1342.36 --> 1343.96] legitimately well-built products,
[1343.96 --> 1345.04] the amount of R&D,
[1345.10 --> 1345.24] I mean,
[1345.26 --> 1345.94] it took them a year
[1345.94 --> 1346.98] to get these to market.
[1347.58 --> 1348.52] I don't think that...
[1348.52 --> 1349.54] After they were working.
[1349.64 --> 1349.88] Yes.
[1350.12 --> 1350.32] Yeah.
[1350.42 --> 1351.38] I don't think their margin
[1351.38 --> 1352.06] is any better
[1352.06 --> 1353.12] than any other fan maker,
[1353.18 --> 1354.10] and if I had to guess,
[1354.14 --> 1354.64] I would guess
[1354.64 --> 1355.54] it's probably worse.
[1356.18 --> 1356.50] So,
[1357.10 --> 1357.34] like,
[1357.38 --> 1358.72] on a bomb cost basis,
[1358.86 --> 1358.98] like,
[1359.04 --> 1359.84] you look at what the other guys
[1359.84 --> 1360.58] can afford to spend
[1360.58 --> 1361.14] on marketing,
[1361.42 --> 1362.58] whereas we go to Knock2Up
[1362.58 --> 1362.96] and we're like,
[1363.06 --> 1363.28] hey,
[1363.74 --> 1364.06] you know,
[1364.16 --> 1365.14] we love your products,
[1365.40 --> 1366.32] you know,
[1366.36 --> 1367.54] we would have no problem
[1367.54 --> 1368.68] shilling the heck out of them
[1368.68 --> 1369.78] because we think they're great,
[1369.88 --> 1370.94] and they just kind of go,
[1370.94 --> 1371.38] like,
[1371.76 --> 1372.86] we don't really have
[1372.86 --> 1373.78] a marketing budget,
[1374.04 --> 1374.34] so,
[1375.08 --> 1375.42] yeah.
[1376.00 --> 1376.94] We thank you for loving
[1376.94 --> 1377.48] our products,
[1377.54 --> 1378.18] we'll send you as many
[1378.18 --> 1379.18] of our products as you want,
[1379.28 --> 1379.50] but...
[1379.50 --> 1380.54] Which is kind of awesome.
[1380.58 --> 1381.12] Which is great.
[1382.18 --> 1383.08] Which actually...
[1383.08 --> 1384.24] Use them all the time.
[1384.70 --> 1386.38] That was all we really wanted anyway.
[1386.54 --> 1386.82] Yeah.
[1387.46 --> 1387.82] But,
[1387.96 --> 1388.18] uh,
[1388.28 --> 1390.28] I don't remember
[1390.28 --> 1391.34] where I was going with this.
[1391.60 --> 1391.84] Right,
[1391.92 --> 1392.08] right,
[1392.14 --> 1392.32] right.
[1392.36 --> 1392.54] So,
[1392.62 --> 1393.78] I love that they just have
[1393.78 --> 1394.34] the balls
[1394.34 --> 1395.08] to have a product
[1395.08 --> 1396.02] that's pretty much ready
[1396.02 --> 1396.52] to rock,
[1396.60 --> 1397.38] like a year ago,
[1397.38 --> 1398.80] take a year to bring it out
[1398.80 --> 1399.70] because that's how long
[1399.70 --> 1400.88] it takes to get it perfect.
[1400.98 --> 1401.88] And I'm assuming it's perfect.
[1402.24 --> 1402.96] They are in the mail,
[1403.04 --> 1403.96] but we don't have them yet.
[1404.12 --> 1404.26] Yeah.
[1404.32 --> 1404.64] But anyway,
[1404.74 --> 1405.68] the Redux line