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[1504.34 --> 1506.32] Some of these town squares
[1506.32 --> 1507.36] Is that they're actually
[1507.36 --> 1508.52] Like acquiring
[1508.52 --> 1510.40] Like what was this
[1510.40 --> 1511.56] Building that they said
[1511.56 --> 1512.20] I think they said
[1512.20 --> 1512.78] They bought
[1512.78 --> 1514.44] Like some historic building
[1514.44 --> 1515.10] In like
[1515.10 --> 1516.70] Italy or some crap
[1516.70 --> 1517.38] Like this thing
[1517.38 --> 1518.18] They're gonna have
[1518.18 --> 1519.36] Their flagship stores
[1519.36 --> 1521.60] Yeah see
[1521.60 --> 1522.24] But here
[1522.24 --> 1523.40] It doesn't say apple store
[1523.40 --> 1524.58] It's just an apple logo
[1524.58 --> 1527.34] But they are changing
[1527.34 --> 1529.30] The design of the retail space
[1529.30 --> 1530.24] To facilitate
[1530.24 --> 1531.42] Some kind of human interaction
[1531.42 --> 1531.64] Yeah
[1531.64 --> 1533.10] And they're planning to bring in
[1533.10 --> 1535.22] Actual experts on things
[1535.22 --> 1537.20] Although they were saying
[1537.20 --> 1538.22] That this new position
[1538.22 --> 1538.74] They've created
[1538.74 --> 1539.96] Like creative something
[1539.96 --> 1541.90] Will be to creatives
[1541.90 --> 1543.10] What the genius is
[1543.10 --> 1543.96] To whatever
[1543.96 --> 1544.70] And I'm kind of like
[1544.70 --> 1545.86] Well if it's a genius
[1545.86 --> 1546.28] Then
[1546.28 --> 1548.00] Like if we're creating
[1548.00 --> 1549.56] An analog for geniuses
[1549.56 --> 1550.44] Then my expectations
[1550.44 --> 1551.36] Are fairly low
[1551.36 --> 1553.42] Ouch
[1553.42 --> 1554.62] Apparently it was in France
[1554.62 --> 1555.26] Sizzler
[1555.26 --> 1556.50] Europe somewhere
[1556.50 --> 1557.36] Why don't we go with that
[1557.36 --> 1557.60] France
[1557.60 --> 1559.42] Okay
[1559.42 --> 1560.08] So
[1560.08 --> 1562.20] What was your second question
[1562.20 --> 1562.68] I don't remember
[1562.68 --> 1563.48] Talked about the sign
[1563.48 --> 1563.82] Yeah
[1563.82 --> 1566.12] Are they actually expecting
[1566.12 --> 1567.18] People to talk to each other
[1567.18 --> 1567.42] In there
[1567.42 --> 1568.40] Because you don't
[1568.40 --> 1569.16] You go in there
[1569.16 --> 1569.74] And you look at the
[1569.74 --> 1570.88] Apple stuff that you
[1570.88 --> 1571.40] Want to look at
[1571.40 --> 1572.24] And you still don't talk
[1572.24 --> 1572.82] To other humans
[1572.82 --> 1573.82] Who are just shopping in there
[1573.82 --> 1575.52] Well here's a question though
[1575.52 --> 1576.24] You're explaining
[1576.24 --> 1578.06] You're Apple shopper
[1578.06 --> 1578.96] Splaining right now
[1578.96 --> 1580.54] Because I don't think
[1580.54 --> 1581.62] You've ever actually
[1581.62 --> 1582.60] Walked into an Apple store
[1582.60 --> 1583.20] And bought something
[1583.20 --> 1584.48] Oh except for that time
[1584.48 --> 1585.26] That you wanted to get
[1585.26 --> 1585.88] A red iPhone
[1585.88 --> 1586.50] To make a video
[1586.50 --> 1587.38] And I went to the mall
[1587.38 --> 1588.06] And I was the one
[1588.06 --> 1588.98] Who bought that red iPhone
[1588.98 --> 1589.44] And brought it back
[1589.44 --> 1589.94] To the office
[1589.94 --> 1592.10] Yeah but you
[1592.10 --> 1593.14] Didn't buy it
[1593.14 --> 1594.54] Okay I didn't go through
[1594.54 --> 1595.20] Like the shopping
[1595.20 --> 1596.20] You handed over
[1596.20 --> 1597.06] Company money
[1597.06 --> 1598.44] To walk out of the store
[1598.44 --> 1599.16] With something
[1599.16 --> 1600.14] For company use
[1600.14 --> 1600.64] In and out
[1600.64 --> 1601.20] In two minutes
[1601.20 --> 1601.58] Yes
[1601.58 --> 1603.28] So
[1603.28 --> 1605.80] As someone who is
[1605.80 --> 1606.36] Not
[1606.36 --> 1607.20] Cult of Apple
[1607.20 --> 1608.52] Can you really
[1608.52 --> 1609.34] Cult of Apple
[1609.34 --> 1609.88] Splain
[1609.88 --> 1610.96] To people who are
[1610.96 --> 1611.90] Apple shoppers
[1611.90 --> 1613.98] So like