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[1613.98 --> 1614.66] Normal
[1614.66 --> 1615.96] Cult of Apple people
[1615.96 --> 1616.54] They go in there
[1616.54 --> 1617.60] They rub shoulders
[1617.60 --> 1619.30] Like a collective boner
[1619.30 --> 1620.32] Giddiness about how
[1620.32 --> 1621.04] Sweet Apple is
[1621.04 --> 1621.70] And they kind of like
[1621.70 --> 1623.18] They experience the process
[1623.18 --> 1623.68] And they look up
[1623.68 --> 1624.28] At each other's eyes
[1624.28 --> 1624.72] And they're like
[1624.72 --> 1625.74] Are you seeing this
[1625.74 --> 1626.44] This is so sick
[1626.44 --> 1628.14] Is that the idea here
[1628.14 --> 1629.16] I don't know
[1629.16 --> 1629.90] Actually
[1629.90 --> 1631.08] I'm not much of an
[1631.08 --> 1631.96] Apple shopper either
[1631.96 --> 1633.50] So you know what
[1633.50 --> 1633.68] We need someone
[1633.68 --> 1634.36] Apple split us
[1634.36 --> 1634.86] Okay alright
[1634.86 --> 1636.24] Let's stop with
[1636.24 --> 1637.34] The blue balls
[1637.34 --> 1638.24] We'll talk about the phone
[1638.24 --> 1639.68] iPhone 8
[1639.68 --> 1641.88] Shockingly iterative
[1641.88 --> 1643.16] To me
[1643.16 --> 1643.80] 7S
[1643.80 --> 1644.62] You can tell
[1644.62 --> 1645.60] I don't understand
[1645.60 --> 1646.80] Why they called it 8
[1646.80 --> 1647.74] Neither do I
[1647.74 --> 1648.74] The only reason
[1648.74 --> 1649.88] That I can think of
[1649.88 --> 1651.10] Is that this is
[1651.10 --> 1651.96] A gradual
[1651.96 --> 1653.24] Phase out
[1653.24 --> 1654.68] Of
[1654.68 --> 1655.92] Having
[1655.92 --> 1657.14] Because right now
[1657.14 --> 1657.88] They've got what
[1657.88 --> 1658.86] They've got the SE
[1658.86 --> 1660.12] Which isn't numbered
[1660.12 --> 1660.58] At all
[1660.58 --> 1661.52] Right
[1661.52 --> 1662.58] Then they've got
[1662.58 --> 1663.86] The iPhone number
[1663.86 --> 1665.64] Then they've got
[1665.64 --> 1666.28] The iPhone
[1666.28 --> 1667.26] We skipped a number
[1667.26 --> 1668.36] And it's 10 now
[1668.36 --> 1669.12] For some reason
[1669.12 --> 1670.28] Because 10th anniversary
[1670.28 --> 1671.46] And it's not a numeral
[1671.46 --> 1673.20] So if I had to guess
[1673.20 --> 1674.76] Well they called it 10 though
[1674.76 --> 1676.48] Yeah but it's a Roman numeral 10
[1676.48 --> 1676.76] Yeah
[1676.76 --> 1677.48] It's not like a
[1677.48 --> 1678.42] A 1's euro
[1678.42 --> 1679.64] So it's clearly separate
[1679.64 --> 1680.96] So if I had to guess
[1680.96 --> 1681.66] What they're doing
[1681.66 --> 1683.26] Is they are
[1683.26 --> 1684.92] Changing the lineup
[1684.92 --> 1687.16] So that the regular numbers
[1687.16 --> 1689.42] Are just going to be
[1689.42 --> 1690.20] The replacement
[1690.20 --> 1692.04] For what an SE would have been
[1692.04 --> 1693.46] And we're gonna get
[1693.46 --> 1694.52] No 8S
[1694.52 --> 1695.84] We're just gonna get a 9
[1695.84 --> 1697.34] And we're gonna be using
[1697.34 --> 1698.42] That same
[1698.42 --> 1699.92] Body design
[1699.92 --> 1700.52] That we've had
[1700.52 --> 1701.48] Since the 6
[1701.48 --> 1702.80] We're gonna be using
[1702.80 --> 1703.74] That like kind of
[1703.74 --> 1704.82] For a bit
[1704.82 --> 1706.36] On the value option
[1706.36 --> 1707.32] Yeah okay
[1707.32 --> 1708.08] And then
[1708.08 --> 1709.12] That gives them
[1709.12 --> 1710.44] One more generation
[1710.44 --> 1711.68] To kind of get people
[1711.68 --> 1712.62] Used to this idea
[1712.62 --> 1714.04] And it buys them
[1714.04 --> 1715.72] Then two full years
[1715.72 --> 1717.26] For OLED panels
[1717.26 --> 1718.32] To get more reasonable
[1718.32 --> 1719.90] So that they can bring
[1719.90 --> 1720.30] The
[1720.30 --> 1721.44] X
[1721.44 --> 1722.64] Xi
[1722.64 --> 1724.24] And 12
[1724.24 --> 1725.28] Whatever they're gonna call it
[1725.28 --> 1726.50] This more premium design