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**Tim Smith:** In Portland. \[laughs\] |
**Jerod Santo:** Yeah, in Portland, of all places. |
**Tim Smith:** In Portland I told you it's foyer \[fɔɪeɪ/\], not foyer \[fawyer\]. \[laughter\] |
**Jerod Santo:** So we can see the sophisticated ones amongst us... |
**Adam Stacoviak:** That's right. |
**Jerod Santo:** ...not the Nebraskans. |
**Adam Stacoviak:** Can I play Suz Hinton for a second, please? Meaning that she's the kind of person that goes on JS Party and has crazy ideas and shares them with the public... |
**Jerod Santo:** Oh yes, please do. |
**Tim Smith:** Sure. |
**Adam Stacoviak:** So let's say AR might be interesting for the SVG creators out there, where you can create an SVG on an iPad Pro, potentially using interface-driven type toggles, because SVG is very much like a visual thing, and use AR to step into your layered SVG... Somebody who's doing some serious stuff, right? ... |
**Jerod Santo:** I would say potentially yes. |
**Adam Stacoviak:** Potentially yes. |
**Jerod Santo:** Yeah. |
**Tim Smith:** There's almost nothing so far of AR that really impresses me, so I don't feel adequate to respond to that... I think the only real thing that involved AR that I thought was really cool, and that felt useful to me so far in the demos that Apple has done was -- I think for WWDC they invited someone on with... |
**Jerod Santo:** It's definitely a technology looking for problems, and I think the problems will arise... Or what's the saying - "I've got a solution looking for a problem", or whatever that saying is... |
**Adam Stacoviak:** Yeah. |
**Jerod Santo:** \[01:12:04.00\] And a lot of it is like "Look at this cool technology...", but I think it's a scenario where you need the technology to lead the way, versus the problems to lead the way, and to get people's ideas going. I think give it 3-5 years and I think we'll see some killer apps for AR. Right now,... |
I haven't seen any games that have really taken the world by storm, besides I guess Pokémon Go, where they put the Pokémon out there on your screen... That's basically what we've gotten so far, but I do believe that there's actually going to be that thing, it's just not here yet. |
**Adam Stacoviak:** There could be economy out there, actually. If you can create on an iPad Pro and sell what you create on an iPad Pro, like filters, or whatever... If that was a sellable market, you can -- I'm gonna just assume that you can probably easy make 50k-100k per year as an iPad Pro creator of some sort. |
**Jerod Santo:** Well, I quit. I'm gonna go do that. |
**Adam Stacoviak:** And that's a respectable living for people who didn't have that -- I think it's less about like "It's a lot of money" and more like "It's accessible", right? Because starting at $800 and thinking outside the box far enough, and let's say you can be a digital sticker creator for, say, messages, or a ... |
**Tim Smith:** You've gotta say Tim Cook, man, because I think you're talking about me. \[laughter\] |
**Jerod Santo:** Like, "Wait, what did I say?" |
**Adam Stacoviak:** Tim Cook. I thought it was Tim Cook, but it was Phil Schiller. He said "It's like a computer, but unlike any computer." |
**Jerod Santo:** That's a good marketing line right there. |
**Adam Stacoviak:** And that was in that sales video, which - Apple is the master of sales videos, in my opinion. There's no company better out there that can create a video that 1) is super-cool; you'd probably watch it 2-3 times, and 2) it also makes you say "Take my money." |
**Tim Smith:** Well, this is something I said for the MacBook Air in our doc; I said "The MacBook Air video is peak Apple." It's basically just the product breakdown, but it's beautifully art-directed, and that really goes for all of these videos. |
**Adam Stacoviak:** One mention here for developers that we can't forget is gaming. They did a demo which I think was less about "Here's how awesome this game is" and more "how awesome the device is", as it relates to the display, and its abilities to do this massively visually detailed game. Jerod, you said if this ha... |
**Jerod Santo:** \[01:15:45.22\] Yeah. I myself am gonna be a retired gamer, because I have too many children to game anymore. Actually, that's not true; my boys love playing games with me, but I have less free, disposable as I used to; I used to game all day, every day... Back in the day, the good old days. |
Yeah, so there's a certain class of games that work well on mobile, and these are cinematic, explorative games, some strategy games... Anything where you can point and move slowly an object through space. Or games like the typical non-deep, shallow, enjoyable, fun games, kind of like popcorn games. Those are all fine. ... |
**Adam Stacoviak:** No. |
**Jerod Santo:** Similar with shooters... Anything where it's fast-twitch, you do not want a touch device. Because of that, I think it's very much limited, the types of games that are on iOS and on Android, to the kind of games I'm describing, plus a few others I'm not thinking of... But these are not just -- I don't k... |
**Adam Stacoviak:** I have an area where I believe they're missing out, and it could be something that you go "Oh my gosh..." when I say it. |
**Jerod Santo:** Okay, I'm getting excited... |
**Adam Stacoviak:** Let's see... So we're familiar with the Nintendo Switch, right? |
**Tim Smith:** Okay... |
**Jerod Santo:** I'm very familiar, yes. |
**Adam Stacoviak:** Okay. And we can kind of agree that a lot of kids love that. I think it's been sold out every time I've ever thought about even just looking at it for as a gift, not even for me. |
**Tim Smith:** Okay. |
**Adam Stacoviak:** The price point is $300, but if you break down the iPad Pro, it's $799, but it's so many things in one that if you start to divide what it is for a future creative, it can be so many things in one, so it could be a much better version of Nintendo Switch. If you could just take what is really the thi... |
The display is phenomenal, it's got USB-C, so that's fast, it's next-gen, it's future gen - at least in terms of the next hook-up point... You've got the pencil, you have all the necessary graphics in it, you've got the gaming store, you've got all these things that Apple has already got... If you ask me, they're missi... |
**Jerod Santo:** \[01:19:56.02\] I missed it. Did you say a first-party controller? Did you include that in your-- |
**Adam Stacoviak:** I just didn't get to assume that. I think Apple's missing out by not, and maybe-- |
**Jerod Santo:** Well, absolutely. |
**Adam Stacoviak:** Maybe there's something behind the scenes where eventually they're buying Nintendo, and eventually Nintendo Switch becomes an app, not a platform inside of iPad Pro. |
**Jerod Santo:** I don't see that future... I don't think Nintendo will sell. But I think this was a huge missing point with the Apple TV as a gaming platform, because they said "You can bring your own controller." No one's ever going to build a game that requires a remote, on a platform that doesn't require a remote. ... |
**Adam Stacoviak:** I don't know about that... |
**Jerod Santo:** I do know about that. I'm pretty sure about that. |
**Adam Stacoviak:** If the accessory is affordable... I mean, most gaming systems come with one. |
**Jerod Santo:** Yeah. I think one is table stakes. |
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