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[1676.16 --> 1678.72] Instagram announces IGTV standalone app for longer videos.
[1678.82 --> 1682.12] By longer, I don't think they mean, like, five minutes.
[1682.16 --> 1683.10] It's, like, an hour, right?
[1683.20 --> 1683.92] Up to an hour.
[1684.00 --> 1685.36] Up to an hour long videos.
[1685.54 --> 1686.28] And they're all vertical.
[1686.82 --> 1690.34] That's another kind of interesting part, is they're designed to be vertical videos.
[1690.82 --> 1694.12] Up to an hour long vertical videos.
[1694.12 --> 1699.30] That whole, like, meme of, like, slapping someone in the face and then knocking their
[1699.30 --> 1701.88] phone sideways is no longer going to be applicable.
[1702.18 --> 1705.68] Because you can make hour freaking long Instagram TV videos.
[1705.78 --> 1706.76] It will still be applicable.
[1707.04 --> 1707.30] Yeah.
[1707.46 --> 1708.68] I don't like the verticalness, man.
[1708.68 --> 1712.82] Because if you're settling in to watch for an hour, the shape of your field of view is
[1712.82 --> 1713.32] like this.
[1713.62 --> 1713.86] Yeah.
[1714.02 --> 1714.14] Why?
[1714.14 --> 1715.00] Field of view like this.
[1715.02 --> 1715.68] Why vertical?
[1715.86 --> 1716.52] Not like this.
[1716.52 --> 1720.54] I think the hour thing, to be completely honest, is them just being like, there's no real cap
[1720.54 --> 1720.86] anymore.
[1721.02 --> 1721.52] Don't worry about it.
[1721.62 --> 1721.66] Yeah.
[1721.66 --> 1721.70] Yeah.
[1722.14 --> 1727.32] In effect, like, with the kind of videos that people record on their selfie cams pointing
[1727.32 --> 1731.74] at themselves, I think an hour is about as long as you'd really want to be holding your
[1731.74 --> 1732.14] arm up.
[1732.60 --> 1732.66] Like.
[1733.04 --> 1738.26] My potentially out of the loop brain is thinking that this is just going to create a lot more
[1738.26 --> 1740.90] kind of behind the scenes content on Instagram.
[1741.30 --> 1741.56] Yep.
[1741.56 --> 1744.30] And it's going to open a few holes for those types of content.
[1744.48 --> 1749.40] I don't, I can't see this being mainline content.
[1749.40 --> 1751.78] I know they've, they've got some interesting partnerships.
[1751.78 --> 1752.88] You mentioned one.
[1753.00 --> 1753.78] I don't remember her name.
[1754.74 --> 1756.46] Uh, I can't remember.
[1756.56 --> 1757.02] It was like.
[1757.38 --> 1757.72] A Kardashian or something?
[1757.74 --> 1758.76] Something like that.
[1759.42 --> 1760.18] One of the.
[1760.40 --> 1762.64] They're all completely interchangeable to me.
[1762.86 --> 1763.06] Yeah.
[1763.06 --> 1763.38] Yeah.
[1763.38 --> 1763.52] Yeah.
[1763.52 --> 1763.62] Yeah.
[1763.62 --> 1763.68] Yeah.
[1763.68 --> 1763.70] Yeah.
[1763.70 --> 1769.74] In the news, some kind of marriage good, some kind of marriage trouble or relationship.
[1770.00 --> 1770.16] Okay.
[1770.22 --> 1771.68] So I won't general, I won't say marriage.
[1771.76 --> 1772.54] Let's generalize it.
[1772.68 --> 1773.02] Good call.
[1773.02 --> 1777.86] Or like maybe pregnant or maybe not pregnant or, um, I don't know.
[1778.04 --> 1780.08] Or even more controversial, no longer pregnant.
[1780.26 --> 1780.46] Yeah.
[1780.58 --> 1781.24] Or, ooh.
[1781.42 --> 1781.76] Wow.
[1781.88 --> 1782.26] Or that.
[1782.46 --> 1783.66] Making news now.
[1784.76 --> 1785.12] So.
[1785.12 --> 1788.60] But one of them, I think, has some deal for something.
[1788.70 --> 1789.20] I don't know.
[1789.28 --> 1790.32] But it has to do with Instagram TV.
[1790.64 --> 1794.62] Maybe they will do even more selfie videos that are slightly longer.
[1794.86 --> 1795.20] Right now.
[1795.20 --> 1800.08] I don't think there's a monetization strategy, but I think, uh, unlike Facebook, which to
[1800.08 --> 1802.52] my knowledge, outside of certain partnerships.
[1802.68 --> 1803.78] Very few partnerships.
[1804.10 --> 1805.96] Still doesn't do an ad share with creators.
[1806.08 --> 1808.68] I think they're open to the idea, but I, I don't know.
[1808.70 --> 1811.80] I read the article like a couple of days ago and I don't actually have any notes on it.
[1811.98 --> 1813.82] I do want to hear from you guys though.
[1814.30 --> 1817.08] Are you coming around to vertical video?
[1818.02 --> 1818.46] Um.
[1818.56 --> 1819.44] I'm going to vote on this.
[1819.82 --> 1821.02] You're really, you're going to vote on this.
[1821.08 --> 1821.40] All right.
[1821.44 --> 1821.78] All right.
[1822.40 --> 1823.10] Um, no.
[1823.10 --> 1824.14] That's how passionate I am.
[1824.14 --> 1824.70] For now.
[1824.70 --> 1825.28] Oh, no.
[1825.64 --> 1825.92] Never.
[1826.32 --> 1826.70] All right.
[1826.82 --> 1829.18] So this has nothing to do with me being all float plane.
[1829.92 --> 1831.84] I still, I hate vertical video.
[1832.72 --> 1833.28] All right.
[1833.36 --> 1833.94] No, I, yes.
[1834.02 --> 1834.24] Yes.
[1834.28 --> 1834.76] Twitch chat.
[1834.82 --> 1842.24] I can't look at you because you're bad people who will probably, um, spoil solo for me.
[1842.32 --> 1843.42] Well, you're not bad people.
[1843.42 --> 1845.30] You're just good people who do bad things.
[1845.40 --> 1845.58] Yeah.
[1845.64 --> 1846.06] Trolls.
[1846.14 --> 1846.42] Yeah.
[1846.52 --> 1846.88] Trolls.