willtheorangeguy/2018-WAN-Show-Transcripts

text stringlengths 14 502
[2931.54 --> 2933.04] So the playing field was far smaller.
[2933.04 --> 2936.62] And I said, yes, that is an advantage.
[2936.88 --> 2937.64] No explosive growth.
[2937.64 --> 2939.04] But it's also a double-edged sword.
[2939.16 --> 2939.44] Yes.
[2939.76 --> 2943.42] Because the audience was much smaller at that time.
[2943.86 --> 2951.96] So if you can make yourself heard above the noise, above the vast number of creators that there are on YouTube,
[2951.96 --> 2958.24] you have the potential for far more growth than I did back then and far faster.
[2958.24 --> 2964.36] But if you can't make yourself heard above the noise, then you're basically hooped.
[2964.90 --> 2965.84] Which one is it?
[2965.90 --> 2970.34] So they're both getting, like, lots of subscribers every day.
[2970.90 --> 2972.10] This is Jake's.
[2972.24 --> 2973.82] His monthly views is going back up.
[2973.90 --> 2978.46] And his monthly subs is on, like, the tiniest incline ever, but technically an incline.
[2978.46 --> 2983.18] Logan's views is on a decline.
[2983.68 --> 2985.52] And his subs is more or less flat.
[2986.08 --> 2988.68] They're both not doing nearly as well as they were in July.
[2988.98 --> 2991.58] In July, they were both freaking kings of the world.
[2991.78 --> 2997.36] And to put this in perspective, this monthly sub count is only marginally higher than ours on Linus Tech Tips.
[2998.42 --> 3005.32] So, like, yeah, they're big or whatever, but they're not, like, I would consider us mid-tier.
[3005.82 --> 3006.10] Yeah.
[3006.10 --> 3010.26] Um, we're not top-tier YouTubers in the sense that, like, because...
[3010.26 --> 3016.68] Everyone in the world that's, like, connected to the internet probably knows, has heard these guys' name at some point.
[3016.76 --> 3017.92] Yeah, I don't even...
[3017.92 --> 3018.76] They're on TV.
[3019.00 --> 3019.66] They're in the news.
[3021.00 --> 3021.28] Yeah.
[3021.46 --> 3022.62] Casey talked about them.
[3022.92 --> 3023.78] Okay, I guess there's that.
[3023.78 --> 3027.48] Almost every news thing on YouTube talked about them at one point.
[3027.88 --> 3031.64] For me, when I divide into tiers, it's less how much of a household name you are.
[3031.64 --> 3038.26] Because, you know, you could find, you know, ex-Hollywood actors who have, like, semi-retired but still make YouTube videos or whatever.
[3038.40 --> 3039.32] Yeah, but that's not their...
[3039.32 --> 3040.16] Like...
[3040.16 --> 3041.92] So, okay, when I divide into tiers...
[3041.92 --> 3041.94] They're not ex-hoc.
[3041.94 --> 3042.64] Oh, they're Disney.
[3042.88 --> 3045.80] My point is that I don't take, like, the entire...
[3046.68 --> 3046.90] Yeah.
[3047.12 --> 3047.60] Yeah, yeah, yeah, yeah.
[3047.60 --> 3051.98] You gotta see it as a pyramid, not as, like, some kind of a linear scale.
[3052.08 --> 3057.56] Because if we were to take all the YouTubers in existence, yeah, we're probably in the top fraction of a percent.
[3057.92 --> 3058.66] Yeah, that doesn't matter.
[3058.70 --> 3059.78] In every category.
[3059.94 --> 3060.78] But that's not...
[3060.78 --> 3064.40] We're still mid-tier because there's only so much room at the top.
[3064.50 --> 3073.28] And the guys that are at the top are on a very, very different level in terms of the momentum that their channels have, the number of views each of their videos get.
[3074.26 --> 3075.08] Some guys said...
[3075.08 --> 3075.84] We are definitely a step down.
[3075.84 --> 3078.72] How is a 5 million plus subs channel mid-tier?
[3079.58 --> 3080.34] Because there's...
[3080.34 --> 3081.14] Like a few reasons.
[3081.18 --> 3083.14] Yeah, there's far more to life than subscribers.
[3083.44 --> 3083.70] Yes.
[3083.78 --> 3084.94] So here, going back to these numbers.
[3085.22 --> 3086.54] SocialBlade's a great site.
[3086.66 --> 3089.38] I actually spend a fair bit of time creeping other creators on there.
[3089.40 --> 3090.04] It is a great site.
[3090.04 --> 3091.36] So Linus Tech Tips...
[3091.36 --> 3091.84] Good job, boys.
[3092.02 --> 3097.58] ...has never done 400 million views in a month.
[3098.46 --> 3103.28] Linus Tech Tips has still done a mere 1 point...
[3103.28 --> 3105.80] I think it's about 1.5 billion views ever.
[3105.80 --> 3121.22] So to put that in perspective, in a single month, Logan Paul did a quarter as many views as Linus Tech Tips has ever done in its 10-year history.
[3121.22 --> 3124.60] That is a different tier.
[3124.60 --> 3124.80] Yeah.
[3124.80 --> 3131.98] When you're talking an order of magnitude difference in viewership and or like...
[3131.98 --> 3133.60] What do we do in a month?
[3133.94 --> 3134.48] They also...
[3134.48 --> 3134.60] What?
[3134.66 --> 3135.92] Didn't they only join YouTube?
[3136.22 --> 3136.66] Oh, okay.
[3137.16 --> 3138.54] I think they had channels before then.
[3138.66 --> 3141.72] But did they effectively join YouTube like two years ago or something?
[3141.72 --> 3141.76] Okay.
[3142.04 --> 3144.72] So Linus Tech Tips' top month ever...
[3144.72 --> 3145.58] Here, let's have a look.
[3146.20 --> 3148.20] Mind you, our trajectory is looking a little bit nicer.
[3148.62 --> 3151.98] But its top month ever was 68 million views.
[3153.98 --> 3154.38] Yeah.
[3154.44 --> 3155.16] Which is pretty good.
[3155.46 --> 3155.92] It is.
[3156.28 --> 3159.22] But that is an order of magnitude difference.
[3159.46 --> 3164.26] And whenever someone is 10x, well, they get to sit in a higher level of the pyramid.
[3164.58 --> 3164.80] Yeah.
[3164.80 --> 3168.90] And to be clear, I'm not mad about it or anything.
[3169.10 --> 3169.18] No.
[3169.18 --> 3171.26] It's just that if I was evaluating...
[3171.26 --> 3174.84] On a different content sphere, there's a lot of things that are different.
[3174.86 --> 3175.00] Yeah.
[3175.04 --> 3176.70] It's not about that.
[3176.80 --> 3182.78] It's just about when we're comparing something like our viewership numbers to theirs.
[3183.56 --> 3188.14] And that's stuff that we'll do, but not to see who has the biggest dick or whatever.
[3188.14 --> 3195.74] It's more to do with if we observe some kind of a change in our viewership and we go, okay, is Google tweaking the algorithm?
[3196.10 --> 3197.42] What are they optimizing for?
[3197.56 --> 3204.20] We'll go and we'll look at other channels, known quantities, and we'll go, okay, so the big channels, the tier one channels...
[3204.20 --> 3205.36] We all see a little dip or we all see a little up or whatever.
[3205.36 --> 3206.60] They're going this way or they're going this way.
[3206.70 --> 3206.74] Yeah.
[3206.94 --> 3210.08] Or we'll find some small channels that we like to use as a yardstick.

[2931.54 --> 2933.04] So the playing field was far smaller.

[2933.04 --> 2936.62] And I said, yes, that is an advantage.

[2936.88 --> 2937.64] No explosive growth.

[2937.64 --> 2939.04] But it's also a double-edged sword.

[2939.16 --> 2939.44] Yes.

[2939.76 --> 2943.42] Because the audience was much smaller at that time.

[2943.86 --> 2951.96] So if you can make yourself heard above the noise, above the vast number of creators that there are on YouTube,

[2951.96 --> 2958.24] you have the potential for far more growth than I did back then and far faster.

[2958.24 --> 2964.36] But if you can't make yourself heard above the noise, then you're basically hooped.

[2964.90 --> 2965.84] Which one is it?

[2965.90 --> 2970.34] So they're both getting, like, lots of subscribers every day.

[2970.90 --> 2972.10] This is Jake's.

[2972.24 --> 2973.82] His monthly views is going back up.

[2973.90 --> 2978.46] And his monthly subs is on, like, the tiniest incline ever, but technically an incline.

[2978.46 --> 2983.18] Logan's views is on a decline.

[2983.68 --> 2985.52] And his subs is more or less flat.

[2986.08 --> 2988.68] They're both not doing nearly as well as they were in July.

[2988.98 --> 2991.58] In July, they were both freaking kings of the world.

[2991.78 --> 2997.36] And to put this in perspective, this monthly sub count is only marginally higher than ours on Linus Tech Tips.

[2998.42 --> 3005.32] So, like, yeah, they're big or whatever, but they're not, like, I would consider us mid-tier.

[3005.82 --> 3006.10] Yeah.

[3006.10 --> 3010.26] Um, we're not top-tier YouTubers in the sense that, like, because...

[3010.26 --> 3016.68] Everyone in the world that's, like, connected to the internet probably knows, has heard these guys' name at some point.

[3016.76 --> 3017.92] Yeah, I don't even...

[3017.92 --> 3018.76] They're on TV.

[3019.00 --> 3019.66] They're in the news.

[3021.00 --> 3021.28] Yeah.

[3021.46 --> 3022.62] Casey talked about them.

[3022.92 --> 3023.78] Okay, I guess there's that.

[3023.78 --> 3027.48] Almost every news thing on YouTube talked about them at one point.

[3027.88 --> 3031.64] For me, when I divide into tiers, it's less how much of a household name you are.

[3031.64 --> 3038.26] Because, you know, you could find, you know, ex-Hollywood actors who have, like, semi-retired but still make YouTube videos or whatever.

[3038.40 --> 3039.32] Yeah, but that's not their...

[3039.32 --> 3040.16] Like...

[3040.16 --> 3041.92] So, okay, when I divide into tiers...

[3041.92 --> 3041.94] They're not ex-hoc.

[3041.94 --> 3042.64] Oh, they're Disney.

[3042.88 --> 3045.80] My point is that I don't take, like, the entire...

[3046.68 --> 3046.90] Yeah.

[3047.12 --> 3047.60] Yeah, yeah, yeah, yeah.

[3047.60 --> 3051.98] You gotta see it as a pyramid, not as, like, some kind of a linear scale.

[3052.08 --> 3057.56] Because if we were to take all the YouTubers in existence, yeah, we're probably in the top fraction of a percent.

[3057.92 --> 3058.66] Yeah, that doesn't matter.

[3058.70 --> 3059.78] In every category.

[3059.94 --> 3060.78] But that's not...

[3060.78 --> 3064.40] We're still mid-tier because there's only so much room at the top.

[3064.50 --> 3073.28] And the guys that are at the top are on a very, very different level in terms of the momentum that their channels have, the number of views each of their videos get.

[3074.26 --> 3075.08] Some guys said...

[3075.08 --> 3075.84] We are definitely a step down.

[3075.84 --> 3078.72] How is a 5 million plus subs channel mid-tier?

[3079.58 --> 3080.34] Because there's...

[3080.34 --> 3081.14] Like a few reasons.

[3081.18 --> 3083.14] Yeah, there's far more to life than subscribers.

[3083.44 --> 3083.70] Yes.

[3083.78 --> 3084.94] So here, going back to these numbers.

[3085.22 --> 3086.54] SocialBlade's a great site.

[3086.66 --> 3089.38] I actually spend a fair bit of time creeping other creators on there.

[3089.40 --> 3090.04] It is a great site.

[3090.04 --> 3091.36] So Linus Tech Tips...

[3091.36 --> 3091.84] Good job, boys.

[3092.02 --> 3097.58] ...has never done 400 million views in a month.

[3098.46 --> 3103.28] Linus Tech Tips has still done a mere 1 point...

[3103.28 --> 3105.80] I think it's about 1.5 billion views ever.

[3105.80 --> 3121.22] So to put that in perspective, in a single month, Logan Paul did a quarter as many views as Linus Tech Tips has ever done in its 10-year history.

[3121.22 --> 3124.60] That is a different tier.

[3124.60 --> 3124.80] Yeah.

[3124.80 --> 3131.98] When you're talking an order of magnitude difference in viewership and or like...

[3131.98 --> 3133.60] What do we do in a month?

[3133.94 --> 3134.48] They also...

[3134.48 --> 3134.60] What?

[3134.66 --> 3135.92] Didn't they only join YouTube?

[3136.22 --> 3136.66] Oh, okay.

[3137.16 --> 3138.54] I think they had channels before then.

[3138.66 --> 3141.72] But did they effectively join YouTube like two years ago or something?

[3141.72 --> 3141.76] Okay.

[3142.04 --> 3144.72] So Linus Tech Tips' top month ever...

[3144.72 --> 3145.58] Here, let's have a look.

[3146.20 --> 3148.20] Mind you, our trajectory is looking a little bit nicer.

[3148.62 --> 3151.98] But its top month ever was 68 million views.

[3153.98 --> 3154.38] Yeah.

[3154.44 --> 3155.16] Which is pretty good.

[3155.46 --> 3155.92] It is.

[3156.28 --> 3159.22] But that is an order of magnitude difference.

[3159.46 --> 3164.26] And whenever someone is 10x, well, they get to sit in a higher level of the pyramid.

[3164.58 --> 3164.80] Yeah.

[3164.80 --> 3168.90] And to be clear, I'm not mad about it or anything.

[3169.10 --> 3169.18] No.

[3169.18 --> 3171.26] It's just that if I was evaluating...

[3171.26 --> 3174.84] On a different content sphere, there's a lot of things that are different.

[3174.86 --> 3175.00] Yeah.

[3175.04 --> 3176.70] It's not about that.

[3176.80 --> 3182.78] It's just about when we're comparing something like our viewership numbers to theirs.

[3183.56 --> 3188.14] And that's stuff that we'll do, but not to see who has the biggest dick or whatever.

[3188.14 --> 3195.74] It's more to do with if we observe some kind of a change in our viewership and we go, okay, is Google tweaking the algorithm?

[3196.10 --> 3197.42] What are they optimizing for?

[3197.56 --> 3204.20] We'll go and we'll look at other channels, known quantities, and we'll go, okay, so the big channels, the tier one channels...

[3204.20 --> 3205.36] We all see a little dip or we all see a little up or whatever.

[3205.36 --> 3206.60] They're going this way or they're going this way.

[3206.70 --> 3206.74] Yeah.

[3206.94 --> 3210.08] Or we'll find some small channels that we like to use as a yardstick.