willtheorangeguy/2018-WAN-Show-Transcripts

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[3210.20 --> 3211.52] Oh, these guys are getting boosted.
[3211.58 --> 3211.78] Okay.
[3212.22 --> 3216.36] So maybe YouTube is favoring or we'll look at people who upload very prolifically.
[3216.36 --> 3219.98] Or we'll look at people who upload only once a week and we'll go, oh, interesting.
[3220.14 --> 3222.42] So they're favoring the infrequent uploaders.
[3222.92 --> 3226.02] Or we'll look at people who upload typically longer videos or shorter ones.
[3226.10 --> 3231.02] So we can use these metrics to have a look at how YouTube is tuning the algorithm.
[3231.02 --> 3237.96] That's one of the things that we spend a fair bit of time on because for better or for worse, our job is only partially to make videos.
[3238.38 --> 3246.26] Our job is also to make people watch those videos on the YouTube platform, which behaves like a bucking bronco on acid.
[3246.54 --> 3246.76] Yeah.
[3246.84 --> 3248.24] In terms of its predictability.
[3248.26 --> 3249.42] I like that descriptive term.
[3249.80 --> 3249.98] Yeah.
[3250.32 --> 3251.16] It should be real though.
[3251.40 --> 3259.32] And another thing is in terms of sub count, a lot of people subscribe to a channel and then just slowly stop watching it, especially when the content type changes.
[3259.32 --> 3259.76] Yes.
[3259.76 --> 3265.90] And like the content type from back when we were at NCIX with the like zero editing unboxings.
[3266.10 --> 3266.36] Yes.
[3266.46 --> 3270.14] That are five minutes long to what we have now is a drastic change.
[3270.14 --> 3275.20] And there's people that might prefer the old unboxing style and there's people that might prefer now.
[3275.20 --> 3283.34] And there's probably a lot of people that don't necessarily watch anymore because all they wanted was unboxings, but they're still subscribed because YouTube will just slowly hide our channel.
[3283.74 --> 3291.68] If you look at a channel like PewDiePie, he has changed drastically and like a few times.
[3292.24 --> 3292.40] Yes.
[3292.40 --> 3298.14] So he has like huge buckets of users from different, and he's been huge every time he's changed.
[3298.14 --> 3302.74] So he has huge buckets of users from all these different segments that are all subscribed to him all at the same time.
[3302.80 --> 3304.28] That doesn't mean they're all watching right now.
[3305.38 --> 3309.20] If you look at the subscriber count versus the views, it's quite different.
[3309.20 --> 3309.22] Yeah.
[3309.44 --> 3309.98] You know what?
[3309.98 --> 3314.16] This is a great example because it's as close to apples to apples as we can do.
[3314.58 --> 3319.92] Both TechQuickie and TechLinked are tech channels, so they exist within the tech vertical.
[3320.24 --> 3322.34] They are both being uploaded from the same IP.
[3322.70 --> 3328.20] There's some speculation that your geographical location does affect the way that your content gets propagated.
[3328.74 --> 3333.36] They are both hosted, at least sometimes, by the same people.
[3333.76 --> 3335.42] They are similar lengths.
[3335.88 --> 3338.50] They both have one baked-in sponsor spot.
[3338.50 --> 3342.38] So there's a lot of analogs that we can find between these two channels.
[3342.52 --> 3349.66] But what you're going to see is that, like what Luke was saying, because TechQuickie has a much older audience,
[3350.02 --> 3354.30] many of the subscribers from which have sort of died on the vine,
[3355.14 --> 3358.02] TechQuickie is going to do—let's have a look here.
[3358.44 --> 3364.22] Anywhere from $275,000, $320,000, $190,000, $300,000.
[3364.22 --> 3368.14] So why don't we say anywhere from $200,000 to $350,000?
[3368.14 --> 3368.80] On average.
[3368.80 --> 3370.30] Over the last couple of weeks.
[3370.38 --> 3371.52] There's some spiky ones, but on average.
[3371.52 --> 3372.34] $200,000 to $400,000.
[3372.50 --> 3373.10] Why don't we say that?
[3373.58 --> 3373.90] There we go.
[3373.94 --> 3375.96] This one just went up five hours ago, so we're not counting that.
[3376.46 --> 3378.10] Now, let's go have a look at—
[3378.10 --> 3380.06] That won't even have updated properly yet.
[3380.06 --> 3386.00] TechLinked, which has not 2.2 million, but only 488,000 subscribers.
[3386.38 --> 3388.78] And let's have a look at our viewership there.
[3389.26 --> 3390.98] $335,000 from a day ago.
[3391.72 --> 3392.30] $383,000.
[3392.72 --> 3393.40] $300,000.
[3393.40 --> 3394.48] $238,000.
[3394.64 --> 3395.32] $286,000.
[3395.40 --> 3396.26] $275,000.
[3396.40 --> 3397.02] $244,000.
[3397.12 --> 3397.70] $238,000.
[3397.78 --> 3399.20] $444,000.
[3399.78 --> 3400.48] $276,000.
[3400.56 --> 3401.18] Another $400,000.
[3401.30 --> 3402.62] Another $400,000 one.
[3403.62 --> 3406.36] So, consider this.
[3406.76 --> 3411.52] So, back to the whole, would someone like Logan Paul be in a different tier than us?
[3411.90 --> 3414.56] Especially when he's doing, you know, 400 million views a month.
[3414.96 --> 3418.46] So, yeah, he might have only had 12 million subscribers at that time.
[3418.46 --> 3426.78] But given that they were all fresh, and you look at TechLinked, which has one-sixth as many subscribers or so as TechQuickie,
[3427.00 --> 3430.42] but does similar viewership because its subscribers are fresh.
[3430.42 --> 3436.60] And you consider how much bigger than his engaged audience probably was at that time,
[3436.68 --> 3439.20] given that it was A, bigger, and B, much fresher.
[3440.24 --> 3443.18] That means it's probably more than just like a 10x difference.
[3443.36 --> 3447.40] I mean, we're probably talking more like a 20 or 30x difference in terms of the engaged audience.
[3447.40 --> 3452.72] Apparently, you have glitter somewhere on your face, and Twitch chat literally will not stop talking about it.
[3452.86 --> 3453.50] I don't know where it is.
[3453.50 --> 3454.10] I don't know where it is.
[3454.10 --> 3455.54] I actually drive that car.
[3455.90 --> 3456.04] Yeah.
[3456.04 --> 3459.32] So, that there's glitter on my face is not surprising.
[3459.32 --> 3461.12] My son doesn't want to get in it.
[3461.62 --> 3462.34] I don't blame him.
[3462.40 --> 3464.90] It looks like it actually is like sick.
[3465.52 --> 3467.22] It looks like a sick car.
[3467.42 --> 3474.20] I just found out that I might be being sent down to San Francisco in the near future.
[3474.38 --> 3475.72] I am so surprised.
[3475.82 --> 3476.02] Why?
[3476.92 --> 3477.60] I don't know.
[3477.60 --> 3478.46] You travel all the time.
[3478.48 --> 3479.28] It's some sponsored thing.
[3479.42 --> 3479.68] Okay.
[3479.68 --> 3481.18] But, no, no.
[3481.56 --> 3483.98] The important thing about San Francisco...
[3483.98 --> 3484.98] Oh, boy.
[3487.40 --> 3488.02] Is that...
[3488.02 --> 3489.36] Oh, boy!
[3490.10 --> 3490.70] That...
[3490.70 --> 3491.84] You should do a video on it.
[3491.88 --> 3496.08] ...is the location of Lightning Motorcycles.

[3210.20 --> 3211.52] Oh, these guys are getting boosted.

[3211.58 --> 3211.78] Okay.

[3212.22 --> 3216.36] So maybe YouTube is favoring or we'll look at people who upload very prolifically.

[3216.36 --> 3219.98] Or we'll look at people who upload only once a week and we'll go, oh, interesting.

[3220.14 --> 3222.42] So they're favoring the infrequent uploaders.

[3222.92 --> 3226.02] Or we'll look at people who upload typically longer videos or shorter ones.

[3226.10 --> 3231.02] So we can use these metrics to have a look at how YouTube is tuning the algorithm.

[3231.02 --> 3237.96] That's one of the things that we spend a fair bit of time on because for better or for worse, our job is only partially to make videos.

[3238.38 --> 3246.26] Our job is also to make people watch those videos on the YouTube platform, which behaves like a bucking bronco on acid.

[3246.54 --> 3246.76] Yeah.

[3246.84 --> 3248.24] In terms of its predictability.

[3248.26 --> 3249.42] I like that descriptive term.

[3249.80 --> 3249.98] Yeah.

[3250.32 --> 3251.16] It should be real though.

[3251.40 --> 3259.32] And another thing is in terms of sub count, a lot of people subscribe to a channel and then just slowly stop watching it, especially when the content type changes.

[3259.32 --> 3259.76] Yes.

[3259.76 --> 3265.90] And like the content type from back when we were at NCIX with the like zero editing unboxings.

[3266.10 --> 3266.36] Yes.

[3266.46 --> 3270.14] That are five minutes long to what we have now is a drastic change.

[3270.14 --> 3275.20] And there's people that might prefer the old unboxing style and there's people that might prefer now.

[3275.20 --> 3283.34] And there's probably a lot of people that don't necessarily watch anymore because all they wanted was unboxings, but they're still subscribed because YouTube will just slowly hide our channel.

[3283.74 --> 3291.68] If you look at a channel like PewDiePie, he has changed drastically and like a few times.

[3292.24 --> 3292.40] Yes.

[3292.40 --> 3298.14] So he has like huge buckets of users from different, and he's been huge every time he's changed.

[3298.14 --> 3302.74] So he has huge buckets of users from all these different segments that are all subscribed to him all at the same time.

[3302.80 --> 3304.28] That doesn't mean they're all watching right now.

[3305.38 --> 3309.20] If you look at the subscriber count versus the views, it's quite different.

[3309.20 --> 3309.22] Yeah.

[3309.44 --> 3309.98] You know what?

[3309.98 --> 3314.16] This is a great example because it's as close to apples to apples as we can do.

[3314.58 --> 3319.92] Both TechQuickie and TechLinked are tech channels, so they exist within the tech vertical.

[3320.24 --> 3322.34] They are both being uploaded from the same IP.

[3322.70 --> 3328.20] There's some speculation that your geographical location does affect the way that your content gets propagated.

[3328.74 --> 3333.36] They are both hosted, at least sometimes, by the same people.

[3333.76 --> 3335.42] They are similar lengths.

[3335.88 --> 3338.50] They both have one baked-in sponsor spot.

[3338.50 --> 3342.38] So there's a lot of analogs that we can find between these two channels.

[3342.52 --> 3349.66] But what you're going to see is that, like what Luke was saying, because TechQuickie has a much older audience,

[3350.02 --> 3354.30] many of the subscribers from which have sort of died on the vine,

[3355.14 --> 3358.02] TechQuickie is going to do—let's have a look here.

[3358.44 --> 3364.22] Anywhere from $275,000, $320,000, $190,000, $300,000.

[3364.22 --> 3368.14] So why don't we say anywhere from $200,000 to $350,000?

[3368.14 --> 3368.80] On average.

[3368.80 --> 3370.30] Over the last couple of weeks.

[3370.38 --> 3371.52] There's some spiky ones, but on average.

[3371.52 --> 3372.34] $200,000 to $400,000.

[3372.50 --> 3373.10] Why don't we say that?

[3373.58 --> 3373.90] There we go.

[3373.94 --> 3375.96] This one just went up five hours ago, so we're not counting that.

[3376.46 --> 3378.10] Now, let's go have a look at—

[3378.10 --> 3380.06] That won't even have updated properly yet.

[3380.06 --> 3386.00] TechLinked, which has not 2.2 million, but only 488,000 subscribers.

[3386.38 --> 3388.78] And let's have a look at our viewership there.

[3389.26 --> 3390.98] $335,000 from a day ago.

[3391.72 --> 3392.30] $383,000.

[3392.72 --> 3393.40] $300,000.

[3393.40 --> 3394.48] $238,000.

[3394.64 --> 3395.32] $286,000.

[3395.40 --> 3396.26] $275,000.

[3396.40 --> 3397.02] $244,000.

[3397.12 --> 3397.70] $238,000.

[3397.78 --> 3399.20] $444,000.

[3399.78 --> 3400.48] $276,000.

[3400.56 --> 3401.18] Another $400,000.

[3401.30 --> 3402.62] Another $400,000 one.

[3403.62 --> 3406.36] So, consider this.

[3406.76 --> 3411.52] So, back to the whole, would someone like Logan Paul be in a different tier than us?

[3411.90 --> 3414.56] Especially when he's doing, you know, 400 million views a month.

[3414.96 --> 3418.46] So, yeah, he might have only had 12 million subscribers at that time.

[3418.46 --> 3426.78] But given that they were all fresh, and you look at TechLinked, which has one-sixth as many subscribers or so as TechQuickie,

[3427.00 --> 3430.42] but does similar viewership because its subscribers are fresh.

[3430.42 --> 3436.60] And you consider how much bigger than his engaged audience probably was at that time,

[3436.68 --> 3439.20] given that it was A, bigger, and B, much fresher.

[3440.24 --> 3443.18] That means it's probably more than just like a 10x difference.

[3443.36 --> 3447.40] I mean, we're probably talking more like a 20 or 30x difference in terms of the engaged audience.

[3447.40 --> 3452.72] Apparently, you have glitter somewhere on your face, and Twitch chat literally will not stop talking about it.

[3452.86 --> 3453.50] I don't know where it is.

[3453.50 --> 3454.10] I don't know where it is.

[3454.10 --> 3455.54] I actually drive that car.

[3455.90 --> 3456.04] Yeah.

[3456.04 --> 3459.32] So, that there's glitter on my face is not surprising.

[3459.32 --> 3461.12] My son doesn't want to get in it.

[3461.62 --> 3462.34] I don't blame him.

[3462.40 --> 3464.90] It looks like it actually is like sick.

[3465.52 --> 3467.22] It looks like a sick car.

[3467.42 --> 3474.20] I just found out that I might be being sent down to San Francisco in the near future.

[3474.38 --> 3475.72] I am so surprised.

[3475.82 --> 3476.02] Why?

[3476.92 --> 3477.60] I don't know.

[3477.60 --> 3478.46] You travel all the time.

[3478.48 --> 3479.28] It's some sponsored thing.

[3479.42 --> 3479.68] Okay.

[3479.68 --> 3481.18] But, no, no.

[3481.56 --> 3483.98] The important thing about San Francisco...

[3483.98 --> 3484.98] Oh, boy.

[3487.40 --> 3488.02] Is that...

[3488.02 --> 3489.36] Oh, boy!

[3490.10 --> 3490.70] That...

[3490.70 --> 3491.84] You should do a video on it.

[3491.88 --> 3496.08] ...is the location of Lightning Motorcycles.